NEW YORK, Feb. 2, 2016 /PRNewswire-HISPANIC PR WIRE/ — The UGG® brand (a division of Deckers Brands NYSE: DECK), known for its products that offer unparalleled warmth and comfort throughout the winter months, is proud to offer product that is equally comfortable and cool this spring. The concept of the latest campaign was to bring Spring in Your Step with imagery that captures the feeling and energy that surrounds the first warm days of the year while showcasing the breadth of product the brand has to offer outside of the fall and winter seasons.
Photo – http://photos.prnewswire.com/prnh/20160202/328737
Photo – http://photos.prnewswire.com/prnh/20160202/328738
Photo – http://photos.prnewswire.com/prnh/20160202/328739
Campaign assets are available for download here
Shot by world renowned photographer and LA-native Cass Bird recognized for her fresh and youthful artistic style, the campaign, shot on location at Rolling Stone Ranch in upstate New York, encapsulates the emotional and physical connection we all have with the first days of spring – to be outside and free in the moment.
“The new spring collection infuses timeless silhouettes with signature UGG comfort,” says Jennifer Somer, Vice-President of UGG®, Women’s. “We are bringing the incredible comfort the brand is so synonymous with for fall and winter and infusing it into our spring line so that now all of our sneakers, sandals and slippers encapsulate the famous UGG DNA. In short, UGG is a brand that is worn and loved all year round”.
Alex White; a fashion industry veteran, well-known stylist and Fashion Director at Large for Porter Magazine, styled the campaign created in partnership with The Wednesday Agency NYC under the creative direction of Semjon von Doenhoff. The cast included three of the most notable models in today’s industry: Andreea Diaconu, Jasmine Tookes and Rj Rogenski—whose chemistry brought to life the inspiration and emotion of being outdoors.
UGG® Women Spring Collection
From classic silhouettes to strappy sandals and sneakers, the spring collection evokes a feeling of casual confidence, timeless style and versatility. Setting the stage with iconic silhouettes in bold colors; the Classic Short and Classic Mini are available in bright Skyline and Primer colorways while the new Auburn Serape takes cues from traditional Latin American textiles. Bridging the heritage and casual styling with the lightweight comfort of Treadlite By UGG™ soles; the Rella is a spring iteration of the Classic Boot with a subtle heel while the sneaker-inspired Laurelle, and luxe sport-sandal Kari round out the collection. Adding a playful touch, 70’s styling makes the platform Janie sandal an easy retro pick with nailhead details and vintage inspired leather.
UGG® For Men Spring Collection
Classic chukkas, driving mocs, and sneakers encompass a range of options that deliver UGG® quality, craftsmanship and comfort. The UGG® For Men collection features the popular Classic Boot-inspired Neumel chukka, the Hulman Perf and Freamon Capra chukka – both grounded in a Treadlite By UGG™ sole, the slip-on Henrick Perf driving moc, and the Bueller casual sneaker in a fresh, all-white colorway.
Beginning February 2016, the brand’s new spring collection can be purchased online at www.uggaustralia.com or experienced firsthand at all UGG® concept stores worldwide and at select retailers. To find an UGG® location near you, please visit http://www.uggaustralia.com/storelocator.
About the UGG® brand
Founded in 1978 in California, the UGG® brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. The UGG® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men’s, women’s and kid’s footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand’s concept and outlet stores offer the ultimate brand experience with 150 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information please visit www.uggaustralia.com or the brand’s official blog at blog.uggaustralia.com. @UGGAustralia #thisisUGG
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, HOKA ONE ONE® and Koolaburra®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 154 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
*NPD Point-of-Sale Fashion Footwear Data
Media Contacts:
Lindsey Dicola / 212-247-8552 / [email protected]
Matthew Magnin / 212-247-8552 / [email protected]
