MEMPHIS, Tennessee, Nov. 20, 2017 /PRNewswire-HISPANIC PR WIRE/ — The recent Promesa y Esperanza ® (Promise and Hope) national radio event raised funds for St. Jude Children’s Research Hospital®, helping to ensure that families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
Hosted by Bustos Media, Red Wolf, Reyes Media Group along with other independent radio stations, the two-day event was broadcasted throughout Spanish-language radio stations in 14 markets, including Amarillo, Texas; Goshen, Indiana; Grand Rapids, Kansas City, Louisville, Norfolk, Philadelphia, Portland and Salem, Oregon, as well as Seattle, Wenatchee, Tri-Cities and Yakima, Washington.
“We are proud to continue our lifesaving partnership with St. Jude, and I look forward to expanding our footprint together in the Hispanic market so that we can continue raising the critical funds necessary to help save the lives of children,” said Amador Bustos, President and CEO of Bustos Media Holdings LLC.
“Events like these showcase the impact of the St. Jude mission, so that we can continue to lead the way the world understands, treats and defeats childhood cancer and other life-threatening diseases,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “This wouldn’t be possible without event volunteers, supporters and sponsors. Thanks to their generosity, St. Jude continues to treat patients worldwide.”
During the event, radio listeners heard several heartwarming stories of Hispanic patient families, like 11-year old Yamila, who is being treated at St. Jude. Yamila has been fighting cancer since she was 3 years old, when she was found to suffer from acute lymphoblastic leukemia (ALL), a type of blood cancer. Yamila, who is from Puerto Rico, went into remission after initially undergoing treatment at a local hospital, but the cancer came back. This time, her doctors recommended a bone marrow transplant and referred Yamila’s family to St. Jude Children’s Research Hospital in Memphis, Tennessee for Yamila’s continuing treatment and care.
St. Jude Promesa y Esperanza radio events began in 1997, with just three participating radio stations. Today, 20 years and 100 radio stations later, they have helped raise more than $130 million for St. Jude Children’s Research Hospital.
For more information about Promesa y Esperanza or to make a donation, visit promesayesperanza.org. or call (800) 998-8432 and join in on social media with #UnidosConStJude.
About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude) and following us on Twitter (@stjude
SOURCE St. Jude Children’s Research Hospital
