NEW YORK, Dec. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — Venus Media Group, which specializes in reaching women through smarter media buying, has opened with offices in New York City and Orlando, FL. The new agency helmed by industry vets Cathy Murphy and Krystal Morris has already been tapped by CPG clients as well as clients in the healthcare and finance sector. The duo brings more than 30 years of combined media experience to the table.
“Women influence 83% of the buying power in this country and reaching this audience takes experience and know how,” says Krystal Morris, co-founder. “Morris adds that one brand alone might be targeting different age groups, ethnicities, and regions and that’s where our specialization comes in. We not only understand the lives of busy women, we are those women.”
Murphy and Morris are working mothers themselves who share the same ethnicity, both descending from Hispanic roots. They bring the experience of living in a multicultural family to the office. The duo helps clients navigate the ever-changing media landscape whether it’s through traditional media or by forging relationships with like-minded brands to create a larger opportunity for their clients.
Prior to founding Venus Media Group, Murphy has led sales teams in the broadcast, digital and social media space. She has held leadership positions at CBS, Pandora, and Facebook. Co-founder Morris is known for managing direct response multi-media campaigns. Having worked in both media sales and within an agency allows them to provide their clients with a full understanding of the challenges of running the business. They also provide results that keep their clients at the forefront of the female audience.
“Culturally, these past two years have proven that women are demanding to be heard, to be approached with messages that resonate and that they are not settling at home or at work,” said Cathy Murphy. “The spending power of women is estimated at $30 Trillion in the U.S. Our mission is to take our clients’ messages and provide a solution for not only getting the attention of their target audience but in doing so impact the bottom line,” says Murphy.
Venus Media Group is a minority woman owned business. The agency works with B to C clients across many categories to efficiently target the female audience using a variety of media channels and platforms.
If you are looking to get in touch with Venus Media Group you can contact them via Twitter, Facebook, or LinkedIn-all links provided below:
a. Twitter: https://twitter.com/VenusMediaGroup
b. Facebook: https://www.facebook.com/VenusMediaGroup/
c. LinkedIn: https://www.linkedin.com/in/venus-media-group-b67252173/
Photo – https://mma.prnewswire.com/media/797816/Krystal_and_Cathy.jpg
SOURCE Venus Media Group
