Vilore Foods expands into the natural foods category with the addition of Tia Lupita Foods, a standout Hispanic brand featured on “Shark Tank”
SAN ANTONIO, July 21, 2025 /PRNewswire-HISPANIC PR WIRE/ — Vilore Foods, a trusted partner in the U.S. for distributing and growing culturally connected and emerging brands such as La Costeña, Jumex, Totis, announced today the acquisition of popular Mexican food brand Tia Lupita Foods. The acquisition marks a strategic step in expanding Vilore Foods’ portfolio of authentic, beloved brands for today’s diverse U.S. consumer.
Vilore Foods’ acquisition of Tia Lupita Foods reflects the company’s continued commitment to supporting culturally connected and emerging brands that celebrate heritage and flavor. Known for its bold, authentic Mexican flavors and better-for-you, simple ingredients, Tia Lupita Foods perfectly aligns with Vilore Foods’ mission to bring culturally rich products to modern consumers. The acquisition also marks Vilore Foods’ official entry into the natural foods space, expanding its portfolio with Tia Lupita Foods’ distinct offerings of gluten-free, non-GMO and no preservative products, like signature hot sauces, innovative and sustainable grain-free cactus tortilla chips, and Mexican Chili Crunch.
“This acquisition signifies Vilore Foods’ powerhouse expertise in distributing and championing Hispanic food brands in the U.S. market,” said Edgar R. Vargas, Director of Growth and Brand Development for Vilore Foods. “As more U.S. households seek trusted and authentic culturally connected products, we’ve kept an eye on the growth and potential of Tia Lupita Foods and believe this partnership will take the brand to the next level.”
“I’m thrilled that Tia Lupita Foods is joining the Vilore Foods family,” said Hector Saldivar, Founder of Tia Lupita Foods. “Vilore Foods understands the cultural roots that drive our brand and has the reach and experience to take our products to even more shelves and kitchens across the country.”
In 2023, Tia Lupita Foods gained national notoriety after being featured on “Shark Tank” and securing an investment from Shark Kevin O’Leary (aka Mr. Wonderful). The brand steadily increased its product offerings and distribution throughout the U.S. with the investment and now with the full force of Vilore Foods behind it, the brand is poised for continued growth.
“Congratulations to Hector and the team at Tia Lupita on being acquired by Vilore Foods,” said Kevin O’Leary. “From day one, I believed in your mission to bring healthier, authentic Mexican flavors to the table, and you delivered. You built a brand that resonates with modern consumers while honoring tradition. This acquisition by Vilore Foods is a perfect match and a powerful validation of everything you’ve worked for. I’m proud to have been part of the journey.”
Tia Lupita Foods is available at grocery stores nationwide, including Whole Foods, Target, and more. For more information about the brand visit tialupitafoods.com.
For information about Vilore Foods and their portfolio of brands including La Costeña, Jumex, and more, visit www.vilore.com.
About Vilore Foods
Since 1982, Vilore Foods has been a trusted partner in the global food market, specializing in the import, distribution, and brand development of culturally connected consumer products. Headquartered in San Antonio, TX, Vilore represents a dynamic portfolio that includes beloved Hispanic brands like La Costeña®, Jumex®, and Totis®, and serves as a strategic distribution partner for global names such as Procter & Gamble and Mead Johnson Nutrition.
With over four decades of expertise, Vilore Foods offers a robust national distribution network, strong retail partnerships, and an expanding digital presence — redefining what it means to bring Hispanic heritage brands to today’s modern, multicultural consumer at scale. From navigating complex supply chains to providing secure storage and reliable delivery, Vilore is committed to helping partners streamline operations, expand their reach, and grow their business.
To learn more, visit www.vilore.com.
About Tia Lupita®
Tia Lupita Foods, founded by Hector Saldivar, celebrates the cherished family hot sauce recipe of his mother, Tia Lupita. Originating in Mexico and launching in San Francisco, the brand embodies the belief amazing foods and traditions should be enjoyed by all. The brand offers better-for-you, innovative and sustainable products like signature hot sauces, grain-free cactus tortilla chips, and Mexican Chili Crunch. Tia Lupita Foods are available at major retailers and finer grocers across the nation.
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SOURCE Vilore Foods
