NEW YORK, April 11, 2017 /PRNewswire-HISPANIC PR WIRE/ — Chart-topping and award-nominated country singer Cam is the latest artist to be tapped by John Frieda® Hair Care to join its “Your Hair Talks, Make A Statement” campaign. Launched in February with platinum-selling singer Tinashe – another notable artist known for her bold, self-expressive style – the Your Hair Talks, Make A Statement campaign encourages women to show off their statement-making looks, and has built a community of empowered and self-assured females who all have something to say – starting with their hair.
“I love being a part of the Your Hair Talks, Make A Statement campaign. There are so many women and girls that will see this and get psyched about their curly hair,” Cam says. “Be yourself, be unapologetic, the world needs you to be you.”
“Cam is perfect for the new campaign and we’re thrilled to have her,” says Heather Warnke, Director of Marketing, Kao USA Inc. “From her striking, blonde curls to her unique and outgoing personality, she’s an amazing addition to our community of women and will inspire them all with her fun and distinctive hair story.”
Born and raised in Lafayette, California, Cam burst onto the country music scene in 2015 with her debut full-length album. It wasn’t long before she started breaking records, becoming the only country female to achieve more than one million single downloads in 2016. Cam’s edgy, chart-topping country style has earned her numerous award nominations, and she shows no signs of slowing down. Clearly, this is one rising star whose talent and individuality shines bright, making her a perfect representative of the Your Hair Talks, Make A Statement campaign.
In collaboration with iHeartMedia, John Frieda® Hair Care will create exclusive content available on iHeartRadio’s social platforms and digitally on its official YouTube page encouraging fans to become a part of the Your Hair Talks, Make A Statement community. Fans can share their own hair story on social media using the hashtag #YourHairTalksmakeastatement, and visit johnfrieda.com to uncover exclusive content from top influencers, iHeartMedia on-air personalities, and other rising superstars like Cam, as well as info about upcoming Your Hair Talks, Make A Statement events across the country.
ABOUT KAO USA INC.
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban® antiperspirant deodorants and Total Refresh® Cooling Body Cloths; Jergens® and Curel® hand and body lotions; Biore® facial care; John Frieda® Frizz-Ease®, Luxurious Volume®, Sheer Blonde®, Beach Blonde®, Brilliant Brunette®, Radiant Red® and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.
California-born singer/songwriter Cam emerged as one of the past year’s true breakthrough artists, achieving her first Platinum record and first #1 country single with “Burning House,” which earned her a GRAMMY® Award nomination for Best Country Solo Performance. In fact, she was the only female country act to release a song in 2015 and amass a million downloads by the end of the year. The success also sparked Cam to six nominations for the 2016 Academy of Country Music Awards (most-nominated female), two nods for the American Country Countdown Awards, three nominations for the CMT Music Awards (tied for most-nominated artist), two nods for the 2016 CMA Awards and one for the Music American Awards. Her Untamed album on Arista Nashville/RCA Records, which released December 11, 2015, debuted at #2 on Billboard’s Top Country Albums chart with the year’s best first-week album sales by a debut country artist. Co-produced by 2016 Grammy Producer of the Year winner Jeff Bhasker and multiple Grammy nominee Tyler Johnson, Untamed released to widespread critical acclaim from The New York Times, Entertainment Weekly, PEOPLE, Associated Press, and many others. Cam, who co-wrote each of her 11 debut album tracks, has appeared on national TV programs including Good Morning America, Today, CBS This Morning, The Tonight Show, Jimmy Kimmel Live!, The Talk, LIVE with Kelly, The Voice, The Ellen DeGeneres Show, The Grammys, ACM Awards, CMT Music Awards and CMA Awards. As the opening talent, this rising country star toured on Brad Paisley’s Crushin’ It Tour and Dierks Bentley’s Somewhere On A Beach Tour. After recently headlining her sold-out headline concert series, The Burning House Tour, Cam is looking forward to 2017 shows on George Strait’s tour, Stagecoach, C2C country festival stops in London, Dublin and Glasgow and a Bush Hall headline show in London, and multiple Grand Ole Opry appearances, among others.
With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 100 million registered users faster than any other radio or digital music service.
iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.
FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:
LAUREN DONNER/LINDSAY BOOS TRACTENBERG & CO., 212.929.7979