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Portada Announces Sports Marketing Board with 12 Brand Marketing Luminaries

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Launch of Portada's Sports Marketing site: https://www.portada-online.com/sports-marketing/

NEW YORK, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — Portada (www.portada-online.com), the leading provider of Marketing News and Intelligence, today presented its 2017 Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. The announcement underscores Portada’s new commitment to serving the vibrant sports and soccer marketing sectors.

Portada Sports Marketing Board Members

  • John Alvarado, VP Brand Marketing, Crown Imports
  • Analia Benedetti, Director of Shopper Marketing and Multicultural, Kellogg
  • Ed Carias, Sr. Brand Manager el Jimador Tequila – North American Region, Brown-Forman
  • Ramiro Crespo, Multicultural Channel Strategy, Sprint
  • Jeff Garrant, Senior Partner, Director Sports & Entertainment Marketing, Maxus
  • Jorge Inda Meza, Marketing Director Region West, Anheuser Busch
  • Daniel Keats, Director Sports and Sponsorships, Consumer Marketing Allstate Insurance
  • Ivonne Kinser, AFM ‎Director Digital Strategy & Innovation, Avocados From Mexico
  • Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment
  • Felix Palau, VP Tecate, Heineken
  • Mike Tasevsky, SVP U.S. Sponsorship, MasterCard
  • Kymber Umana, ‎Hispanic Marketing Manager, Sprint

As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.

“I am very excited to join the Portada’s Sports Marketing Board and contribute career insights to increase the amount of sports marketing content that they publish.  They have assembled a very impressive group of industry leaders on their board and I am thrilled to collaborate with all of them,” says Michael Neuman, the EVP and managing partner at Scout Sports and Entertainment. 

Daniel Keats, the Director of Sports and Sponsorships for consumer marketing at Allstate Insurance notes that “sports are a major passion point impacting consumers across all segments, and that is important to have a specific focus on unique content, programming, and market intelligence when engaging consumers through this powerful medium.”

“It is a real privilege to have the backing of this outstanding group of brand marketing and agency executives. This sports marketing board will be essential to our efforts to produce high-quality events and provide value for our partners and sponsors,” says Marcos Baer, the publisher of Portada.  “Due to their rapidly growing popularity among overall U.S. and multicultural audiences, we are substantially increasing our coverage of soccer and sports marketing,” Baer adds.

 COMPONENTS OF PORTADA’S SPORTS MARKETING PROGRAMMING

SUBSCRIBE to Portada’s free DAILY SPORTS MARKETING E-LETTER in the link below!
https://www.portada-online.com/2017/03/07/sports-marketing-e-letter/

For information on sponsorship opportunities and other creative ways to align your brand with Portada’s Sports Marketing Platform, please reach out to Sales/Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Portada (www.portada-online) offers world-class marketing news and insights for highly targeted audiences through its online, print and conference properties. Portada’s mission is to help professionals in business and marketing understand and reach consumers in the U.S as well as Latin America. Our teams is based in New York City, Los Angeles, Miami, Mexico City and Buenos Aires, Argentina.  Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that drives Business and Marketing throughout the Americas.

Twitter: @portada_online 
Facebook: @portada  (https://www.facebook.com/portada/)
Join on LinkedIn: Portada’s Cross-Cultural Marketing Discussion Group  (https://www.linkedin.com/groups/2026937)

Contact Information:

Kelley Eberhardt
Director of Sales and Marketing, Portada
Email: Kelley@portada-online.com

Photo – http://mma.prnewswire.com/media/476946/Sports_Portada_2017_1__En_Hisp.jpg 

 

Spanish Broadcasting System Presents A New Radio Show “El Terrible” In Los Angeles, San Francisco And Chicago Starting March 9th

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LOS ANGELES, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System Inc. (OTCQX: SBSAA) (SBS), today announced that “El Terrible” (“The Terrible,”) the most recognizable personality of Latin radio, Terry Cortez “El Terrible”, premiered on Thursday, March 9 from 6 am-10am (PST) on 97.9FM La Raza in Los Angeles, 93.3FM La Raza in San Francisco / San Jose and in La Ley 107.9FM in Chicago, simultaneously. The cast of the show consists of “El Terrible”, Kristel Yañez ‘La Kristy’ and Johnny Orta ‘El Perro’. Listeners can listen online for free through the LaMusica App available on smartphones and mobile devices.

el_terrible_artwork

The four hour live show will air Monday through Friday from 6:00 a.m. to 10:00 a.m. Pacific time simultaneously at our stations 97.9 FM La Raza in Los Angeles, 93.3 FM La Raza in San Francisco / San Jose and In Chicago through La Ley 107.9FM. Broadcasting live every morning from the 97.9 FM La Raza studios in Los Angeles, “El Terrible” will reach listeners from coast to coast.

“El Terrible” will present the news of the day with its peculiar and unique style, surprise interviews with stars and celebrities, engagement from listeners, jokes, music, and the beloved radio characters “El Pesado de Sinaloa / Capo del Tunel“, “Mini Terry”, “Citripio Perez”, “The Detective”, “The Notiloco”, “Dr. J” and “Dr. Z”.

The one-of-a-kind humor, vibrant and inspiring energy and entertaining public image of “El Terrible” are featured in the new 4-hour Spanish program Monday through Friday. El Terrible is a fun family program that incorporates the best regional Mexican music, the latest news and information of interest to Latinos and a wide range of guests who share their views and opinions on topical issues and relevant trends spanning different Hispanic markets in the US. Guests include immigration lawyers, doctors and health specialists, entertainment personalities, athletes and politicians, among others. 

Juan Carlos Hidalgo, Vice President of Programming for SBS Radio on the West Coast, said: “Not very often do you have the opportunity to have one of the most talented personalities in Spanish media on your team and that’s what happened with El Terrible. Since I met El Terrible in 2013, I have had the privilege and pleasure to work with him for many years. His  relationship with his fans is undeniably intimate and he possesses a proven  ability to attract the biggest stars in the entertainment world.”

“El Terrible” show will be available on LaMusica App for smartphones and other mobile devices, as well as on the Internet at http://979laraza.lamusica.com, http://yosoyraza.lamusica.com, http://laley1079.lamusica.com.

“We are very excited to premiere El Terrible to listeners nationally with its official launch Thursday on three of the most listened to radio stations in the US,” said Jesus Salas, Executive Vice President of Programming and Multiplatform Coordinator for SBS. “We do not want anyone to miss a single moment of their new show. We are going to provide a morning program to listeners that’s spontaneous, passionate and unpredictable.”

“I’m happy to announce that starting March 9, I’ll be able to reach millions of listeners in Los Angeles, San Francisco / San Jose and Chicago,” said Alberto Cortez, “El Terrible.” “I am honored that SBS has given me this incredible opportunity to have my own syndicated program. I’m excited to hear that my listeners can tune in from their homes, in their car or through their smartphones. We’re going to have a good time! “

Details from the cast of “El Terrible”:

  • Terry Cortez “El Terrible” is a clear example that dreams do come true and that based on perseverance and effort you reach your goal. For more than two decades, he has developed an extensive professional career in the media with a natural ability of entertaining his audience.
  • Kimberly Kristel Yáñez has been involved in radio for years. She’s played an essential part in the “El Terrible” show with her voice, charisma and enthusiasm. “Radio has taught me many things mainly responsibility, appreciating my culture and mastering my Spanish.”
  • Do not miss the national premiere of “El Terrible (“The Terrible”) this Thursday, March 9th from 6AM-10AM PST exclusively at 97.9FM La Raza in Los Angeles, 93.3FM La Raza in San Francisco / San Jose and in La Ley 107.9FM in Chicago simultaneously. For more information, please visit http://979laraza.lamusica.com, http://yosoyraza.lamusica.com, http://laley1079.lamusica.com

About Spanish Broadcasting System
Spanish Broadcasting System, Inc. is a leading Hispanic media company that owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 250 affiliated stations reaching 93% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

Media & Press Contact for SBS:
Vladimir Gomez
Director of Communications & National Promotions
vgomez@sbscorporate.com  
(786) 470-1644

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Photo – http://mma.prnewswire.com/media/477108/el_terrible_artwork.jpg

Logo – http://photos.prnewswire.com/prnh/20110316/CL65860LOGO

ScamAwareness.Org Spring Break Alert: As Students Hit the Beach, Scammers Hit the Phones

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ScamAwareness.org

DALLAS, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — As millions of students get ready to leave town for spring break, ScamAwareness.Org has launched a public service campaign to warn consumers about the “person in need” imposter scam.

Video – http://mma.prnewswire.com/media/476944/ScamAwarenessOrg_Person_in_Need.mp4

In this scam, a potential victim receives a phone call or message from someone claiming to be a relative or a friend in trouble who needs money to help out with an emergency such as getting out of jail, paying a hospital bill or finding a way home from their trip. The scammers emphasize a sense of urgency and the victim’s fear for their friend or loved one motivates them to send money which cannot be recovered.

“At ScamAwareness.Org, we believe that knowledge is power. That is why we dedicate ourselves to educating consumers about common money transfer scams,” said Juan Agualimpia, executive director, ScamAwareness.Org.  “The organization’s new series of public service announcements airs on television stations across the United States. We hope consumers will watch and share the information with others.”

Tips for Handling a “Person in Need” Call or Message   

  • Remain calm. 
  • Don’t volunteer information.
  • Ask to speak to the loved one directly or call them yourself.
  • Verify the person’s identity by asking questions that a stranger couldn’t possibly answer.

Also, avoid posting information about an upcoming trip for yourself or a loved one on social media, as scammers will use this information to their advantage.

According to the FTC,  imposter scams, like the “person in need” scam, topped the list of consumer fraud complaints in 2016 for the first time since reporting began. Consumers can learn more about common scams and how to protect themselves at scamawareness.org.

About ScamAwareness.Org

ScamAwareness.Org was founded by MoneyGram (NASDAQ:MGI) to raise awareness of common scams that target consumers. It provides tips and information that teach people to recognize the “red flags” that may indicate potential scams, and arm them with information that they can use to protect themselves and their loved ones.

Media Contact:
Michelle Buckalew
media@moneygram.com
214-979-1418

ScamAwareness.org

Logo – http://mma.prnewswire.com/media/442432/Scam_Awareness_org_Logo.jpg

 

Havas Edge Names Nicole Cordero to the Role of VP, US Hispanic Media

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Havas_Edge_Logo

CARLSBAD, California, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — Havas Edge, a leading international performance marketing agency, is pleased to announce the addition of Nicole Cordero, Vice President US Hispanic Media. Cordero will provide leadership and insight to all agency departments with regard to Hispanic marketing.

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Abed Abusaleh, Executive Vice President of Long Form Media, said, “I’m extremely excited to have Nicole join the team. She brings with her a level of experience and knowledge that will be crucial in enabling Edge to greatly enhance our Hispanic offering.”

Prior to Edge, Cordero was the Director of Hispanic Strategy and Planning at Mercury Media. During her time there, she successfully transitioned major performance marketers into Hispanic media and partnered with networks to create longer length commercial breaks to accommodate four and five-minute commercials. Her thought leadership and strategic approach has helped expand media opportunities for several US Hispanic clients including Beachbody, Guthy-Renker, Murad, Londen Insurance, Telebrands and Nutribullet. Prior to her time at Mercury, she held roles at agencies in Southern Ontario, Canada and Mexico City.

“I am thrilled to join the Havas Edge team. I look forward to collaborating across the agency and helping to solidify and grow a more robust multichannel Spanish performance advertising and marketing capability, developing integrated strategies for our clients’ growth and success,” said Cordero.

Havas Edge has always been committed to providing a strong multicultural offering. In this new position, Cordero will be instrumental in expanding existing relationships and bringing on new clients with a Hispanic media focus.

About Havas Edge

Build the business, build the brand. In that order. Havas Edge is the largest vertically integrated full-service performance marketing agency in the world. With expertise across all digital, broadcast and media domains, we succeed by helping our clients grow their businesses quickly and efficiently. Our experienced creative and production team, media strategists and data analysts work together to develop and execute highly profitable performance marketing campaigns using the most advanced attribution model in the industry. Recent clients include Beachbody, Cancer Treatment Centers of America, LifeLock, The Hartford, Viking River Cruises and VistaPrint. For more information visit havasedge.com.

Logo – http://mma.prnewswire.com/media/476561/Havas_Edge_Logo.jpg

HITN Named Social Good Leader Of The Year

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HITN Inks a Deal for Lifestyle Content

BROOKLYN, N.Y., March 9, 2017 /PRNewswire-HISPANIC PR WIRE/– HITN, a non-profit organization with a Spanish-language media network that provides educational and entertainment programming to more than 44 million households around the United States, was awarded Cynopsis Media’s Social Good Leader award for its innovative Tu Momento 2016 campaign.

HITN Inks a Deal for Lifestyle Content

Tu Momento 2016 (Your Moment 2016) was an educational and informational campaign designed and produced by HITN to help Hispanics across the country better understand the U.S. presidential election process.  The campaign, launched in April 2016, featured several educational videos released at pivotal moments and events over the course of the 2016 U.S. presidential election cycle. Veteran journalist and political commentator Gerson Borrero served as host and the voice of Tu Momento. 

What an honor to win this award and to be named the Social Good Leader of the year,” said Mike Nieves, President and CEO of HITN. “Everyday, we continue to strive to do good work at HITN and it is our responsibility to deliver content to its audience so more Hispanics and Latinos understand that, as Americans, we too should have a voice.”

By using a combination of short vignettes designed with info-graphics, along with carefully crafted explanations by Borrero, HITN thoughtfully and successfully explained the complex and misunderstood process of picking a president to its viewers – from who can be a candidate, to the Electoral College significance to the selection of superdelegates to the Democratic and Republican conventions. 

The Tu Momento 2016 campaign included interactive components for its viewers, including through the popular Vive Tu Momento (Live Your Moment) contest. Participants were challenged to utilize their grasp of the presidential election and their understanding of the Electoral College to present predictions for state-by-state electoral outcomes. The prize – a historic three-day, all-inclusive trip to Washington, DC for the Presidential Inauguration in January 2017 – would go to the participant with the highest number of accurate predictions.

HITN’s winner, a first-time voter, proved to be more politically astute than the most experienced political consultants nationwide. She correctly predicted how 46 states would vote; and attributed her success to the Tu Momento campaign. It was her commitment to a thorough search and a sound analysis that earned this intelligent and diligent Latina a trip to Washington, D.C. for the 2017 Presidential Inauguration. 

“HITN is honored to be recognized for our groundbreaking series on educating Hispanics about the election process,” said Gerson Borrero, host of HITN’s Tu Momento 2016. “Tu Momento 2016 was our first production toward offering this kind of programming, and HITN will continue to create content that serves the interest of our growing audience.”

HITN is the leading Spanish-language network focused on educational and cultural programing for the whole family. It reaches over 44 million homes across the United States and Puerto Rico through DIRECTV, DISH Network, AT&T U-verse TV, Verizon Fios TV, Comcast, Charter Spectrum, Frontier Mediacom, CenturyLink Prism, and Cablevision. For more information, log in to www.hitn.org.

Logo – http://mma.prnewswire.com/media/344200/hitn_logolarge_for_tv_logo_Logo.jpg

Got Milk? Invites You To Enjoy A Taste Of Havana At Home

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Euro Cuban Coffee created by Eddie Zamora A.K.A. The Yum Yum Foodie

SAN CLEMENTE, California, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — In Cuba, coffee is a daily part of the relaxed island culture, where a hot cup is celebrated as a way to bring friends together, whether it is catching up on the day’s news over a “cafecito” at a street café or exchanging gossip over a pot of strong brew at home. And in Miami, where the largest numbers of Cuban expats now live, 3:05 pm has become the city’s official “cafecito” time, recognizing the power of Cuban coffee culture in bringing together the city’s diverse community.

Euro Cuban Coffee created by Eddie Zamora A.K.A. The Yum Yum Foodie

In appreciation of this opportunity to slow down and reconnect in today’s fast-paced lifestyle, The California Milk Processor Board, creators of the iconic got milk? campaign, is introducing three Cuban-coffee inspired recipes to make at home and enjoy with a friend or two.

“Here in California, we’ve become accustomed to a grab and go lifestyle,” said social media influencer Eddie Zamora, creator of the Yum Yum Foodie brand and developer of the recipes.  “Growing up in a Cuban household a large pot of coffee kept warm on the stove was the centerpiece of many social gatherings and long conversations. Coffee has the power to connect people from all over, from Miami to California, because it sparks conversation, friendship, and with these recipes, even excitement.” 

Eddie’s recipes include the “Euro-Cuban,” a delicious blend featuring Nutella and whole milk with a touch of salt; the “Neighborhood Gossip” blending rich espresso and whole milk with dark rum for an adult offering served in a martini glass; and a Cuban Hot Chocolate, a treat perfect for kids with dark chocolate, wholesome milk, ground cinnamon and a pinch of cayenne pepper. Adding milk to coffee enhances the “mouth feel” as the fats in milk change the texture, making it thicker and adding smoothness.  To view the recipes created exclusively for got milk?/ Toma Leche and a fun instructional video featuring Eddie Zamora, visit: www.gotmilk.com, www.tomaleche.com and follow got milk? via social media on Facebook/ Twitter @gotmilk and Instagram @officialgotmilk.

About Cuban Coffee Culture
Cuban coffee, from the way it’s prepared to how it’s enjoyed, has a long rich history.  Coffee first came to Cuba in the 1700s, and the Caribbean island was once a major producer of coffee – in fact, its first plantations now have a place on the UNESCO World Heritage list(1).  Coffee production began to decline largely due to the production and export of rum and cane sugar; yet coffee consumption continued to rise.  In 1962, the Cuban government began to ration coffee.  As a result, many Cubans drink café con chícharo, a mix of coffee beans and toasted chickpeas, adding sugar to curb the bitterness. Because of the limited quantity, coffee is always consumed in small amounts from small cups known as tacitas.  As exports from Cuba are being lifted beginning with Cuban-grown coffee, a cultural coffee exchange between the Caribbean island and the U.S. is due. Here are a few helpful terms to understanding Cuban coffee:

  • Café cubano or cafecito – espresso mixed with sugar
  • Cortadito – espresso topped with steamed milk
  • Café con leche –coffee and hot milk

About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of “got milk?” is over 90% nationally and it is considered one of the most important and successful campaigns in history. The “got milk?” trademark is a federally registered trademark and service mark that was licensed by the National Dairy Board in 1995 for use in its advertising, including their long-running “Milk Mustache” campaign. The CMPB’s Spanish-language campaign began in 1994 using the tagline “Familia, Amor y Leche” (Family, Love and Milk). The “toma leche” (Drink Milk) campaign replaced it in 2006 in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and is an instrumentality of the California Department of Food and Agriculture.

Source:
(1)  http://whc.unesco.org/en/list/1008

Photo – http://mma.prnewswire.com/media/476723/Euro_Cuban.jpg

 

100,000+ Acura Vehicles on the Road Now Feature AcuraWatch™ Advanced Safety and Driver-Assistive Technologies

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AcuraWatch Road Departure Mitigation Alert in the 2017 MDX

TORRANCE, California, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — Acura has surpassed the 100,000-unit mark in U.S. sales of vehicles equipped with the AcuraWatch suite of advanced safety and driver-assistive technologies. After the first two months of 2017, nearly half of all Acura vehicles sold in the U.S. this year have been equipped with AcuraWatch. Furthermore, Acura will advance the AcuraWatch suite of technologies with the introduction of Traffic Jam Assist technology on certain models later this year.

“We are working toward a zero-collision society, and this approach is resonating strongly with younger luxury customers who show increasing interest in safety technologies,” said Jon Ikeda, vice president & general manager of Acura. “Deploying active safety and driver-assistive technology broadly is one way we are taking care of our customers and differentiating Acura.”

AcuraWatch employs advanced “sensor fusion” technology, using the combined sensing capabilities of millimeter-wave radar and a monocular camera to help maintain the vehicle’s position in traffic and to prevent or mitigate the severity of a collision, representing a technological bridge to the automated driving technology of the future.

Recent research indicates that younger, Millennial buyers of Acura’s two top-selling models, RDX and MDX, put a greater emphasis on safety features, ranking it as their third most important purchase reason compared to older buyers that rank safety as less important. Supporting this finding, the RDX and MDX luxury sport-utility vehicles, both with AcuraWatch technology, are two of the top three luxury SUVs in the industry with under-35 buyers.1

AcuraWatch was introduced to the Acura lineup in 2014 on the 2015 Acura TLX, and has steadily expanded to all core Acura models, helping Acura drivers more safely and conveniently negotiate traffic with advanced sensing and semi-automated braking, and steering assist capabilities. AcuraWatch is offered as standard equipment on all 2017 MDX and 2017 RLX models, and available on all 2017 Acura sedans and SUVs.

The AcuraWatch suite of technologies includes Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), commonly known in the industry as Automatic Emergency Braking; Road Departure Mitigation (RDM) with Lane Departure Warning (LDW); Lane Keeping Assist System (LKAS); and Adaptive Cruise Control (ACC) with Low-Speed Follow (LSF).

At the 2016 Los Angeles Auto Show, Acura signaled its intent to apply AcuraWatch as standard equipment on all core models, and announced it will add Traffic Jam Assist as an available technology on certain models starting in 2017, providing increased driver assistance and convenience in stop-and-go highway driving. With Traffic Jam Assist, vehicles will be able to come to a complete stop and accelerate again with traffic without any driver input, as well as steer the vehicle within certain constraints. Traffic Jam Assist has sensors and the functionality of adaptive cruise control with low speed follow, and lane keeping assist, extended by adding electromechanical steering. The components of Traffic Jam Assist include a mid-range radar sensor, long-range radar sensor, multi-purpose camera and stereo video camera. Current AcuraWatch ACC technology provides for semi-automated braking to a stop, but requires driver input to resume speed.

Additional standard safety equipment on all models include Advanced Compatibility Engineering™ (ACE™) body structure; Vehicle Stability Assist™ (VSA®) with traction control; Anti-lock Braking System (ABS); side curtain airbags (some vehicles equipped with a rollover sensor as well); advanced front airbags; and front side airbags. All new Acura models also are equipped with a multi-angle rearview camera as standard equipment. 

About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience.

The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV. Last year, Acura launched the next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.

For More Information
Consumer information is available at www.acura.com. To join the Acura community on Facebook, visit facebook.com/Acura. Additional media information including pricing, features and high-resolution photography is available at acuranews.com/channels/acura-automobiles.

1 Based on IHS Markit, U.S. Retail new vehicle registrations by volume for all models in Luxury SUV and CUV segments 2012CY – 2016CYTD through December.

AcuraWatch Road Departure Mitigation Alert in the 2017 MDX
Acura Logo.

 

 

 

Video – http://www.youtube.com/watch?v=LzdK5rE0U-U

Photo – http://mma.prnewswire.com/media/476526/AcuraWatch_Road_Departure_Mitigation_Alert_in_the_2017_MDX.jpg

Logo – http://mma.prnewswire.com/media/461452/acura_logo_logo.jpg

“Wake up with Cala”, the new book by Ismael Cala, explores the quest for balance in life

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MIAMI, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — Life strategist, bestselling author and international lecturer, Ismael Cala has announced the publication of his new book “Despierta con Cala” (‘Wake up with Cala’), containing some of his reflections on the program Despierta América (‘Wake up, America’), on the U.S. network, Univision.

“I am deeply moved to announce the publication of ‘Wake up with Cala,’ a book that explores fundamental aspects of our lives in our quest for balance. This book is addressed to those who believe they have a path to follow, to people who came into this world with the responsibility of taking control of their decisions, events and attitudes,” Cala explains from Miami.

Each week on his popular Univision show, Ismael invites TV viewers to wake up to life and find happiness. And now, from the pages of “Wake up with Cala,” his readers will find the motivation to balance seven key aspects of life:

  • Mind and spirit
  • Health and body
  • Love and relationships for couples
  • Family and home
  • Friends and social life
  • Finances
  • Time for yourself

“Wake up with Cala” is published under the Aguilar label of Penguin Random House USA, in a joint effort with the Univision network, and is already available for presale at www.Amazon.com and www.BarnesandNoble.com. As of March 21st, it will also be on sale at Target, Walmart and in bookstores in the U.S. Puerto Rico. In the coming weeks will be for sale in other countries in Latin America.

The author is available for interviews.

Nowadays, Cala is also preparing to launch his first big event for 2017 at La Montaña Azul in Costa Rica, with the participation of some 50 people. At the end of April he will return to India with another group, on an inspirational tourism trip that will include cities such as Delhi, Mumbai and Varanasi, and spectacular sites such as the Taj Mahal and the sacred Ganges river. For more information, please go to: http://india.ismaelcala.com/

ABOUT ISMAEL CALA

Life strategist, bestselling author and international speaker specializing in issues of personal development and leadership, for more than five years Ismael Cala was the host of CALA on CNN en Español, and is currently presenting the segment Despierta con Cala (‘Wake up with Cala’) on the show Despierta América (‘Wake up, America’), on Univision. He is considered one of the most important communicators in the Americas, and his message of social entrepreneurship, mindfulness and well-being is a touchstone for millions of followers attuned to his books, seminars, workshops and lectures. He is the author of the bestseller El poder de escuchar (‘The power of listening’), El analfabeto emocional (‘The emotional illiterate’) and La vida es una piñata (‘Life is a piñata‘), among others. Come and visit: http://www.ismaelcala.com/

Outdoor Adventure Awaits in San Antonio this Spring Break

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SAN ANTONIO, March 8, 2017 /PRNewswire-HISPANIC/ — Outdoor fun, theme park thrills and adrenaline-pumping excursions await in San Antonio this Spring Break. It’s not your average town and not your average adventure. Around every street corner and bend of the river there’s history to be made.

Photo – http://mma.prnewswire.com/media/475905/Visit_San_Antonio_Mission_Reach_Kayaking.jpg

Here are just a few ways to live up the great outdoors in and around San Antonio:

  1. Kayak the San Antonio River Walk’s Mission Reach
    Explore one of the most notable sites in the world by kayak. San Antonio’s Mission Reach is the southern stretch of the famous River Walk. This wildflower-lined section connects four of the city’s five Spanish colonial missions which have recently been designated a World Heritage Site.
  2. Spelunk at Natural Bridge Caverns
    Explore natural beauty in the recesses of the earth at Natural Bridge Caverns. For first-timers and avid cavers alike, this is a once-in-a-lifetime experience hard to forget. Choose from a cave walking tour or opt for the ultimate underground adventure tour where guests climb, hike, rappel and explore caverns that are thousands of years in the making. Towering stone monuments, glistening soda straws and waves of colorful cave ribbons await.
  3. Combine views and an adrenaline rush at Skydive San Marcos
    The best Texas Hill Country views just might be 12,000 feet in the air. Take in the scenery aboard a turbine-powered aircraft before diving in with experts from Skydive San Marcos, just north of San Antonio.
  4. San Antonio by Trail
    Explore San Antonio’s more than 50 miles of hiking and bike trails that run through neighborhoods and downtown – connecting parks, hotels and noteworthy spots including Pearl and the San Antonio museum district. Trail stewards are on site to help with questions and directions.
  5. Theme Park Thrills
    Playtime in San Antonio means one thing: Texas-sized adventure. Whether young or young at heart, big thrills are plentiful at the Alamo City’s world-class theme parks.

Wild Days at SeaWorld San Antonio (March 4 – 26)
SeaWorld San Antonio’s Spring Break features 250-acres of family fun. For four  weekends in  March and the entire week of March 11-19, SeaWorld San Antonio hosts celebrity wildlife experts – including TV favorite Jack Hanna – as they explore the wonders of the animal kingdom. Additional special shows include SeaWorld Live, Flying High and all new this year, Texas Untamed, an up-close look at the native wildlife of the Lone Star State. SeaWorld’s water park, Aquatica, will be open and travelers can add in a trip to Discovery Point to swim with the dolphins.

Mardi Gras Festival at Six Flags Fiesta Texas (March 24April 30)
It’s a Fiesta Texas-style Mardi Gras Festival, featuring Mardi Gras-themed food, merchandise, park décor and a parade with floats that have been artfully created by world-renowned New Orleans float designers, KernStudios. Six Flags Fiesta Texas is stocked full of rides, shows and attractions all themed around the cultures of Texas, from pulse-pounding roller coasters to gentler options for tots and the White Water Bay water park.

Spring Break at Morgan’s Wonderland (March 13-18)
This 25-acre, ultra-accessible park, designed with special-needs individuals in mind and built to be enjoyed by everyone, will offer special entertainment in addition to its rides and attractions. Included will be “The Magic of Friendship,” a 20-minute interactive variety show in which guests will learn about inclusion and the art of making friends through the power of magic; musical performances; exhibitions by acrobatic dogs; feats of magic; appearances by the theme park’s butterfly mascot Joy; and members of The Wonder Squad, Morgan’s Wonderland super heroes.

While in town, stop by the Visitor Information Center across from the Alamo to grab a map, get more ideas on what to explore and have your San Antonio questions answered. Getaway packages, discounts and more information can be found at visitsanantonio.com.

Media information, photos and video: media.visitsanantonio.com

Media Contacts:
Leslie Komet
leslie@kometcommunications.com

David Gonzalez
DavidGonzalez@visitsanantonio.com
1-800-447-3372

About Visit San Antonio:

Visit San Antonio is a 501(c)6, and serves as the sales and marketing arm of San Antonio as a leading leisure and meetings destination. San Antonio welcomes 20.9 million overnight leisure visitors annually. Hospitality is one of the top five industries in the city, contributing $13.6 billion into the local economy and employing more than 130,000. More information about Visit San Antonio can be found at VisitSanAntonio.com.

Honda Clarity Plug-In Hybrid and Honda Clarity Electric to Make Worldwide Debut at 2017 New York International Auto Show

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Honda Clarity Plug-In Hybrid and Honda Clarity Electric to Make Worldwide Debut at 2017 New York International Auto Show

TORRANCE, California, March 8, 2017 /PRNewswire-HISPANIC PR WIRE/ — The all-new Honda Clarity Plug-in Hybrid and Honda Clarity Electric will make their worldwide debut at the 2017 New York International Auto Show. The two all-new, electrified Honda vehicles will make Clarity the first vehicle series to offer customers an expanded array of electrified vehicle choices with fuel cell, battery electric and plug-in hybrid powertrains wrapped in a sporty, spacious and comprehensively equipped five-passenger midsize sedan.

Honda Clarity Plug-In Hybrid and Honda Clarity Electric to Make Worldwide Debut at 2017 New York International Auto Show

The Clarity series is at the vanguard of Honda’s commitment to address society’s energy and environmental concerns as the company expects significant growth in sales of electrified vehicles. Honda has announced its intention to make two-thirds of its global auto sales from electrified vehicles by 2030. 

The official teaser sketch of the Clarity series released today includes the never-before-seen Clarity Plug-in Hybrid and Clarity Electric flanking the currently available Clarity Fuel Cell. As the next progression of Honda’s dynamic styling for electrified products, each Clarity variant has a low, wide aerodynamic body with unique design elements. Combined with elegant and advanced exterior styling, the Clarity series boasts spacious interiors outfitted with premium, environmentally-responsible materials. Offering Honda “fun-to-drive” DNA, each Clarity variant provides a smooth, quiet and premium experience, with great dynamic handling plus seamless electric drive torque and acceleration. The Clarity series also features advanced technologies, including Display Audio with Android Auto™ and Apple CarPlay™, and standard Honda Sensing™ safety and driver-assistive technologies.

The Clarity Electric will be the first affordable, midsize, five-passenger battery electric vehicle (BEV). The third vehicle in the Clarity series, the Clarity Plug-in Hybrid, will launch in all 50 states and will be the volume leader in the series, combining an all-electric driving range rating in excess of 40 miles with a hyper-efficient gasoline-hybrid extended range mode.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity Fuel Cell1 passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda has been producing automobiles in America for 34 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 96 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

1 Clarity Fuel Cell is only offered in select California markets at this time.

Honda Logo.

 

Photo: http://mma.prnewswire.com/media/475701/Clarity_Teaser.jpg
Logo: http://mma.prnewswire.com/media/460855/american_honda_motor_co_inc_logo.jpg

Alicia Villarreal, ‘La Chofis’ López, And ”Místico” Join The New Season Of Mexicánicos

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MIAMI, March 8, 2017 /PRNewswire-HISPANIC PR WIRE/ — MEXICÁNICOS, the network’s most-watched original production in 2016 (1) returns with more of the incredible restorations performed by Martín Vaca and at his Guadalajara workshop. Whether restoring or building a limo, hearse or hot rod from scratch, nothing is off limits for this talented mechanic and his team. MEXICÁNICOS (#mexicanicos) airs on Discovery en Español Mondays at 10PM E/P as part of the Lunes de motores programming block.

Video – http://mma.prnewswire.com/media/475837/Discover_en_Espanol_Mexicanicos_Mistico.mp4

The fourth season also features several celebrities who visit Martín’s workshop in search of their dream cars. Special guests this season include:

Alicia Villarreal: The Mexican actress, Latin Grammy-winner singer and songwriter, who is also a fervent motorcycle fan and race car enthusiast, asks Martín to restore an old van of high sentimental value for her family.

Samira Rached: The heiress of a dynasty of all time racers, visits the workshop for Martin to perform the necessary tune ups on a car that races formula 1800. The final race will be a test for Martin’s work. 

Javier Eduardo López, ‘La Chofis’: The Guadalajara Las Chivas sports club soccer star is also a car aficionado and visits Martín to turn his Beetle into a high powered car.

‘El Místico’: One of the most famous ‘lucha libre’ fighters, “El Místico” has been passionate about cars since childhood, especially about Mustangs. After saving money for years he was finally able to buy his own Mustang 2005, and now wants to transform his car and turn it into the ‘Misticmovil‘.

In addition to hosting guest stars, this new season will show Martin and the team building the country’s longest limousine, making a contribution to the historic heritage of Guadalajara, and also helping fulfill the dreams of several young people.

Fans of the series and car lovers can find exclusive material, unedited videos, surprising facts and interviews with the show’s main characters on the Mexicánicos Facebook page: https://www.facebook.com/mexicanicos, and on Discovery en Español’s YouTube channel: https://www.youtube.com/discoveryenespanol .

(1)    Source: Nielsen, Live + SD, P18-49, 2016 Primetime

About Discovery en Español
Discovery en Español connects Spanish-speaking viewers in the U.S. to the world and all its wonder and possibilities. It provides quality programming focusing on bold storytelling across core genres including adventure, ingenuity, natural history, investigation and current affairs. Created by Discovery Communications, Discovery en Español is widely distributed on Hispanic tier packages throughout the country. For more information, please follow us on Facebook at facebook.com/discoveryenespanol, Twitter @DiscoveryenESP, Instagram @discoveryenespanol, and YouTube channel: https://www.youtube.com/discoveryenespanol.

Statement Of Stacey D. Stewart, President, March Of Dimes On Introduction Of The American Health Care Act

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March of Dimes Foundation Logo (PRNewsFoto/March of Dimes Foundation) (PRNewsFoto/March of Dimes Foundation)

WASHINGTON, March 7, 2017 /PRNewswire-HISPANIC PR WIRE/ — The March of Dimes released the following statement from President Stacey D. Stewart related to the American Health Care Act, legislation that will be taken up by committees in the House of Representatives on Wednesday:

March of Dimes Foundation Logo (PRNewsFoto/March of Dimes Foundation) (PRNewsFoto/March of Dimes Foundation)

“The March of Dimes is deeply concerned that the American Health Care Act will have serious consequences for the health and wellbeing of women, infants and families across our nation.  Based on our analysis, it appears that many Americans will pay more to receive less under this plan, with a disproportionate impact on mothers and babies.

“While the March of Dimes appreciates that this legislation preserves the requirement that all insurers offer coverage to individuals regardless of any pre-existing conditions, the elimination of cost protections means that coverage will likely become unaffordable for many women and their families.  Women will almost certainly pay much higher rates if they have had a previous preterm birth, high-risk pregnancy, or poor birth outcome.  Women could easily find themselves returned to the time when even reporting that they were considering getting pregnant was grounds for higher premiums.  As a result, many women could find that insurance becomes unaffordable, and along with it, access to critically needed services like prenatal care.

“In the Medicaid program, millions of women will be cut off from coverage as the adults currently covered are gradually dropped from the program.  Millions more will be barred from the Medicaid coverage currently available after 2019.  By eliminating the Medicaid expansion, our nation forfeits one of the best opportunities to empower every woman to get healthy before pregnancy.  In addition, the elimination of essential benefits guarantees in Medicaid means that women will no longer be assured of the coverage they need to have a healthy pregnancy and a healthy baby.

Unfortunately, this plan goes in the wrong direction by covering fewer people with fewer benefits at a higher cost.  The March of Dimes urges Congressional leaders to withdraw this proposal and redraft it to ensure better, more affordable coverage for all Americans.”

About March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs.

For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. To participate in our annual signature fundraising event, visit marchforbabies.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. For detailed national, state and local perinatal statistics, visit persistats.org. You can also find us on Facebook or follow us on Twitter.

Logo – http://mma.prnewswire.com/media/197662/modlogo_rgb_2_logo.jpg

2017 Mazda CX-5 Priced from MSRP of $24,045

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Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

IRVINE, Calif., March 8, 2017 /PRNewswire-HISPANIC PR WIRE/ — The previous Mazda CX-5 ended its tenure as a compact crossover SUV segment favorite, winning the praise of automotive critics and the hearts of consumers. CX-5 became Mazda’s best-selling vehicle in the U.S. Its successor, the all-new 2017 CX-5, will arrive in late March at dealerships nationwide with a starting MSRP of $24,045, building on the momentum that has made the model an unequivocal hit.

Photo – http://mma.prnewswire.com/media/476024/2017_Mazda_CX_5.jpg 

The 2017 CX-5 hits a sweet spot in the compact crossover SUV segment for its refinement, quality, craftsmanship, design, efficiency, safety and dynamics among a long list of other reasons. No matter which trim level is selected, CX-5 also represents a remarkable value.

The entry CX-5 Sport trim features 17-inch alloy wheels, black cloth-upholstered seats, cruise control, air conditioning, power windows, power mirrors, pushbutton starter, LED headlights, variable intermittent windshield wipers, carpeted floor mats, a 40:20:40 split-folding rear seat, Smart City Brake Support and power door locks. Additionally, CX-5 comes standard with MAZDA CONNECTTM, which pairs a 7-inch color touchscreen- and Commander-control-knob-operated infotainment display that incorporates AM/FM/HD radio, vehicle diagnostics, a backup camera, Bluetooth phone and audio integration and two USB ports for phone connectivity and charging.

CX-5 Touring adds a six-way power driver’s seat, leatherette seating surfaces with Lux Suede inserts, Blind Spot Monitoring with Rear Cross-Traffic Alert, heated front seats, rear privacy glass, auto-leveling LED headlights, a six-speaker audio system, Mazda Advanced Keyless Entry, leather-wrapped steering wheel and shifter handle, illuminated vanity mirrors, a rear center armrest, rear HVAC vents, dual-zone climate control, rear USB ports and a reclining rear bench seat.

Further building on CX-5 Touring is the Preferred Equipment Package, which includes a BOSE® 10-speaker audio system with CenterPoint 2 and AudioPilot 2, a power glass moonroof, power liftgate, navigation, auto-dimming mirrors with Homelink and auto on/off headlights. Customers can also opt for the Touring i-ACTIVSENSE Package on top of the Preferred Equipment Package, adding High Beam Control, Lane-Departure Warning, Lane-Keep Assist, Mazda Radar Cruise Control and Smart Brake Support.

Adding greater levels of equipment yet is CX-5 Grand Touring, adopting black or parchment leather seating surfaces, 19-inch alloy wheels, eight-way power driver’s seat with power lumbar support, SiriusXM satellite radio, rain-sensing wipers and heated exterior mirrors. Other additions include Adaptive Front-lighting system, LED fog lights and LED tail lights. Finally, CX-5 Grand Touring’s Premium Package comes with a windshield-projected Active Driving Display with Traffic Sign Recognition, a power front passenger seat, heated rear outboard seats, heated steering wheel and windshield wiper de-icer.

All models come standard with the SKYACTIV-G 2.5 engine and six-speed SKYACTIV-DRIVE automatic transmission. Front-wheel drive is standard, with Mazda’s predictive i-ACTIV all-wheel drive available on all trim levels.

MSRP2 for all models is as follows:

Model/Trim Package

Front-Wheel Drive

i-ACTIV AWD

CX-5 Sport

$24,045

$25,345

CX-5 Touring

$25,915

$27,215

•Touring Preferred Equipment Package

$780

$780

•Touring

i-ACTIVSENSE Package

$625

$625

CX-5 Grand Touring

$29,395

$30,695

•Grand Touring Premium Package

$1,830

$1,830

Available premium paint colors:

Soul Red Crystal

$595

Machine Gray Metallic (CX-5 Touring and Grand Touring models only)

$300

Snowflake White Pearl Mica

$200

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 600 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

1MSRP does not include $940 destination charge ($985 in Alaska) or taxes, fees or additional charges.
2MSRP does not include $940 destination charge ($985 in Alaska) or taxes, fees or additional charges.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

Logo – http://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg 

Movado Partners With Google To Launch A New Smartwatch Collection

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NEW YORK, March 8, 2017 /PRNewswire-HISPANIC PR WIRE/ — MOVADO GROUP, INC. (NYSE: MOV) –  Movado announces a partnership with Google to launch Movado Connect, a smartwatch collection powered by Android Wear 2.0, Google’s newly redesigned platform. Movado Connect is one of the first watches designed specifically for Android Wear 2.0 and will launch fall of 2017 introducing five men’s styles with a starting price of $495 available in the US, the Caribbean, Canada and the UK. The collection will be unveiled at Baselworld 2017. 

“The launch of Movado Connect marks another new milestone in Movado’s longstanding history of creativity and innovation in watch design,” stated Efraim Grinberg, Chairman & CEO, Movado Group. “We are very proud of our collaboration with Google and for the opportunity to provide our customers with an incredibly designed timepiece, powered by the latest, cutting-edge technology platform.  Movado Connect, with our proprietary edge-to-edge crystal design, is iconically Movado.”

This collaboration showcases each company’s respective expertise in building brand-relevant hardware and software capabilities in the connected category. Movado Connect features five unique customizable dials designed and inspired by Movado’s iconic Museum dial that empower the wearer to tailor their experience through multiple expressions of Movado’s innovative approach to design. Each dial design also includes 3-4 customizable elements including features such as a wide array of complications, backgrounds, and watch hands creating a multitude of possibilities for consumers to create the look they desire.  With access to thousands of apps, including Android Pay™, these new watches meet the demands of today’s digital age with an updated user interface optimized for round screens, an ‘always-on’ display, improved fitness tracking, iOS and Android™ compatibility and the powerful Google Assistant for performing tasks and getting answers, directions, and timely reminders.

“We are thrilled to partner with Movado, a longtime leader and one of the most iconic brands in the watch industry,” said David Singleton, Vice President of Android Engineering at Google. “With our combined expertise in watchmaking, design and software, we are able to create a beautiful yet functional timepiece that helps people live their everyday lives.”

Tommy Hilfiger and Hugo Boss, two brands in the Movado Group portfolio, are also partnering with Google. Collections will launch fall of 2017.

About Movado

A brand long identified with Modernism and closely associated with the performing arts, Movado has achieved a proud 136-year history of design excellence and innovation. Movado has been a major supporter of New York City Ballet, Lincoln Center for the Performing Arts, Jazz at Lincoln Center, and The John F. Kennedy Center for the Performing Arts. Additionally, Movado has supported the Miami International Film Festival, Miami City Ballet, The Joffrey Ballet, Ballet Pacifica, and the Cooper Hewitt, National Design Museum.

About Movado Group Inc.

Movado Group, Inc. designs, sources, and distributes Movado, EBEL, Concord, Coach, HUGO BOSS, Lacoste, Juicy Couture, Tommy Hilfiger, Scuderia Ferrari brand watches worldwide and Rebecca Minkoff beginning in summer of 2017.

 

 

The Wait Is Nearly Over: New 2017 Honda Civic Type R Makes Global Debut at Geneva Motor Show

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The Wait Is Nearly Over: New 2017 Honda Civic Type R Makes Global Debut at Geneva Motor Show

GENEVA, March 7, 2017 /PRNewswire-HISPANIC PR WIRE/ — Honda today took the wraps off one of the most anticipated models in its history with the unveiling of the production 2017 Civic Type R at the Geneva Motor Show. The long-awaited Civic Type R, slated to go on sale in the U.S. in late spring with an MSRP in the mid-$30k range, is the first ever Type R-badged Honda to be sold on American soil. The Type R will feature a high performance 2.0-liter turbocharged powertrain, substantially upgraded body and chassis, and other track-ready, Nürburgring-tuned and tested performance components. The 2017 Civic Type R will make its U.S. debut at the New York International Auto Show on April 12, 2017.

The Wait Is Nearly Over: New 2017 Honda Civic Type R Makes Global Debut at Geneva Motor Show

“The fastest, most powerful Honda ever sold in America, the Type R caps off the incredible success story of our 10th generation Civic lineup,” said Jeff Conrad, senior vice president & general manager of the Honda Division, American Honda Motor Co., Inc. “We’re happy to inform our U.S. enthusiasts that the long wait for the forbidden fruit of Honda Type R performance is nearly over!”

The new Civic Type R, sharing the body style of the 5-door hatchback variant of the tenth-generation global Honda Civic platform, will be powered by a U.S.-built 2.0-liter DOHC, direct-injected and turbocharged i-VTEC in-line 4-cylinder engine with peak ratings of 306 horsepower at 6,500 rpm and 295 lb.-ft. of torque from 2,500 to 4,500 rpm. The engine will be mated exclusively to a short-throw 6-speed manual transmission with rev matching capability – employing automatic throttle blips for smoother shifts and power delivery. A new single-mass flywheel reduces clutch inertia by 25 percent versus the previous (European) Type R and a lower final gear ratio is employed to improve acceleration response.

The Civic Type R chassis builds on the major upgrades undertaken for the 10th-generation Civic makeover with model-exclusive spring, damper and bushing settings, a new Dual-Axis front suspension setup with aluminum lower arms and steering knuckles for improved at-the-limit cornering and reduced torque steer; a new four-wheel Adaptive Suspension System with three-chamber dampers; a retuned and adaptive dual-pinion electric power steering system with variable gear ratio; and a helical limited-slip front differential. Mounted to the suspension are 20-inch aluminum alloy wheels shod with 245/30R 20 Continental ContiSportContact 6 performance tires. Decisive stopping power comes from Brembo 4-pot aluminum calipers squeezing 350mm (13.8-inch) cross-drilled rotors at the front. The rear braking system features solid 305mm (12-inch) rotors.

The Type R’s scalpel-sharp responses are further enhanced by a body more rigid than the substantially improved Civic Hatchback on which it’s based – with a 38 percent increase in torsional rigidity and 45 percent gain in bending rigidity versus the previous Civic Type R – enhancing steering response and cornering stability while mitigating body vibration and cabin noise. The improvements are made possible by the application of structural adhesive throughout the body. Ultra-high strength steel is used for 14 percent of the body structure, and the Type R has an aluminum hood, contributing to a 16 kg (35 lb) reduction in body weight versus the previous Type R, and a 7 kg (15 lb) reduction versus the base 2017 Civic Hatchback.

The 2017 Civic Type R is designed to reward the driver in all driving conditions, on the track and on the street, and features three driving modes: Comfort, Sport (default) and +R.  The driver selectable modes adjust steering and throttle response, transmission rev-matching, Vehicle Stability Assist (VSA) and the Adaptive Damper System. Utilizing new, three-chamber dampers, individual stroke sensors and three vehicle-G sensors, the new damper system offers a wider range of variability for ride comfort and dynamic handling response.

The 2017 Civic Type R will launch this spring in a single, premium-contented Touring trim. A 7-inch Display Audio touchscreen interface with embedded Honda Navigation system has both Apple CarPlay™ and Android Auto™ compatibility; and should the driver ever tire of hearing the Type R growl, a 540-watt, 12-speaker audio system with SiriusXM 2.0, HD Radio and Pandora compatibility is also provided as standard.

Additional interior Type R features include heavily bolstered sports seats, leather-wrapped steering wheel and shift boot, aluminum shift knob, aluminum sport pedals, red Type R driver’s meter and serialized Type R plate on the center console.

The Civic Type R will be manufactured by Honda of the U.K. Manufacturing in Swindon, England, with its 2.0-liter turbocharged engine made by Honda of America Mfg. at its Anna, Ohio engine plant using domestic and globally sourced parts. Pricing specifics and additional details on the 2017 Civic Type R will be provided closer to launch.

Specifications and Features Overview

Powertrain

Engine Type

L-4 2.0L DOHC i-VTEC turbocharged engine with dual valve timing control

Horsepower

306 horsepower @ 6,500 rpm

Torque

295 lb-ft of torque @ 2,500-4,500 rpm

Transmission

6-speed manual transmission

Chassis

Drivetrain

Front wheel drive with limited slip differential

Steering

Dual pinion electric power steering with variable ratio and active steering

Suspension

Dual axis front strut suspension and independent multilink rear suspension with adaptive damper system

Brakes

Front Brembo aluminum four piston calipers with drilled 350mm (13.8-inch) rotor brakes. Rear brakes feature solid 305mm (12-inch) rotors

Wheels

20-inch aluminum alloy wheels

Tires

245/30R 20 Continental ContiSportContact 6 performance tires

Driving Modes

  •  Three-mode driving dynamics control with Comfort, Sport (default) and “+R” modes adjust dampers, steering, throttle response, transmission (rev matching), VSA (vehicle stability assist) and traction control systems

Body

  • Increased body stiffness over current Civic Hatchback and previous generation Type R

Exterior

  • LED headlights, fog lights, brake lights and turn signals

Interior

  • High-bolstered sport seats with red/black suede-
    effect fabric
  • Leather wrapped steering wheel
  • Leather wrapped shift knob
  • Sport/racing pedals
  • Illuminated visors

Features

  • Display Audio with Navi
  • Dual Auto HVAC
  • XM and HD Radio
  • 12 speaker 540-watt premium audio system
  • Android Auto™ and Apple CarPlay™

For More Information
Consumer information is available at automobiles.honda.com/future-cars/civic-type-r. To join the Civic Type R community on Facebook, visit facebook.com/hondacivic. Additional media information including high-resolution photography of the 2017 Honda Civic Type R is available at hondanews.com/honda-automobiles/channels/civic-type-r.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, Ridgeline pickup truck and the Odyssey minivan. Honda has been producing automobiles in America for 32 years and currently operates 19 major manufacturing facilities in North America.

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc. )

Photo – http://mma.prnewswire.com/media/475251/American_Honda_Motor_Co_Civic_Type_R___Photo.jpg

Logo – http://mma.prnewswire.com/media/451598/Honda_Logo.jpg

 

Los Angeles Times Multicultural Business Forum selects Patty Arvielo as Panelist

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Los Angeles Times Multicultural Business Forum selects Patty Arvielo as Panelist

TUSTIN, California, March 7, 2017 /PRNewswire-HISPANIC PR WIRE/ — Los Angeles Times Multicultural Business Forum has selected New American Funding President and Co-Founder, Patty Arvielo as a panelist at its Women in Business Forum.  The Multicultural Business Forum is designed to provide attendees with free business counseling, advice, and information on starting, improving, or expanding a small business.

Los Angeles Times Multicultural Business Forum selects Patty Arvielo as Panelist

“I’m grateful to be in a position where I can inspire and educate other career women. The harder I work, the more of my dreams come true,” said Arvielo. “And I feel honored to share my perspective in a manner intended to benefit other businesswomen. Unity among women is paramount to our success.”

Arvielo manages sales and operations for the company’s headquarters, branches, and 2,400 employees. She also impacts the community through initiatives such as Latino Focus Committee, which she spearheads as an avenue to educate Hispanic consumers pursuing homeownership. Arvielo is a member of the Corporate Board of Governors for the National Association of Hispanic Real Estate Professionals, and MBA’s Consumer Affairs Advisory Council and Diversity and Inclusion Committee.

Arvielo has been recognized for being an influential business owner by Ernst & Young as Entrepreneur of the Year for Orange County, an Elite Woman in Mortgage by MPA, and as the 2016 Business Award winner by LA Times Latinos de Hoy.

Arvielo will speak to attendees at the Women in Business Forum on March 8, in Los Angeles, California.

About New American Funding

New American Funding is a national mortgage banker licensed in 48 states with 130+ branch locations that offer a variety of home loan options including: Conventional, FHA, Cash Out, Fixed Rate and Adjustable Rate Mortgages, VA, HARP 2.0, Jumbo, and Reverse Mortgages. The company is a Fannie Mae, Freddie Mac and Ginnie Mae Direct Seller/Servicer, FHA Direct Endorsement, and VA Automatic mortgage lender.

Photo – http://mma.prnewswire.com/media/475337/patty_la_times_panelist.jpg

Mazda Raises More Than $5.4 Million for Charity Through Annual Mazda Drive for Good Event

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Mazda Raises More Than $5.4 Million for Charity Through Annual Mazda Drive for Good Event

IRVINE, Calif., March 7, 2017 /PRNewswire-HISPANIC PR WIRE/ — Wrapping up the fourth year of the Mazda Drive for Good program, Mazda North American Operations (MNAO) today announced it will donate more than $5.4 million to select charities across the United States in 2017, as a result of money raised during the 2016 Mazda Drive for Good® event. In addition to the monetary donation, Mazda employees, dealers and partners across the nation have pledged over 67,500 hours of charitable service in 2017, as a result of vehicle test drives.

Mazda Raises More Than $5.4 Million for Charity Through Annual Mazda Drive for Good Event

“Being an active member in the community is an important aspect of who we are as a company and what the Mazda Drive for Good program stands for,” said Masahiro Moro, president and CEO of MNAO. “Because of this, we are proud to not only support our national and local charity partners through donations, but to also provide extra hands to the local organizations that make a difference in their community each and every day.”

Since its inception in 2012, Mazda Drive for Good has donated more than $18.4 million, and seen Mazda employees, dealers and partners deliver nearly 263,000 hours of charitable service.

The 2016 Mazda Drive for Good charitable event took place November 21, 2016 through January 3, 2017. For every new Mazda vehicle purchased or leased during that time, Mazda donated $150 to one of four national, or 42 local, charities—ultimately allowing the customer to choose where the money was directed. In addition to the monetary donation, Mazda pledged one hour of charitable service for every test drive of a new Mazda vehicle.

Over the last four years, Mazda has partnered with St. Jude Children’s Research Hospital, American Red Cross, American Heart Association and Mazda Foundation on a national level, allowing Mazda Dealer Marketing Groups across the country to partner with additional nonprofits that make an impact in their local community.

Through the Mazda Drive for Good program, Mazda employees and dealers remain committed to being an active members in their local communities throughout the year. Follow the conversation at #MazdaDrive4Good or MazdaUSA.com/Drive4Good.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 600 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/newsroom.

Mazda Raises More Than $5.4 Million for Charity Through Annual Mazda Drive for Good Event

 

Mazda Raises More Than $5.4 Million for Charity Through Annual Mazda Drive for Good Event

 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

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ASLA Survey: Demand High for Sustainable, Tech-friendly Residential Landscapes

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This sustainable residential garden features design elements based on J.R.R. Tolkien's Middle Earth, including a handcrafted fire pit in a courtyard. ASLA 2016 Honor Award, Residential Design Category. Water Calculation and Poetic Interpretation by Arterra Landscape Architects. Photo Credit: David Livingston.

WASHINGTON, March 7, 2017 /PRNewswire-HISPANIC PR WIRE/ — Consumers prefer sustainable—yet tech-friendly—design elements for their outdoor living spaces, according to the 2017 Residential Landscape Architecture Trends Survey conducted by the American Society of Landscape Architects (ASLA). For the first time, wireless/internet connectivity entered the top ten project types, suggesting that people want a backyard that allows them to enjoy both nature and connectivity.

Landscape architects were asked to rate the expected popularity of a variety of residential outdoor design elements in 2017. The survey was fielded February 2 through February 16, 2017, with 817 responding.

Here are the top ten project types with the expected highest consumer demand:

  • Native/adapted drought tolerant plants – 82.31%
  • Native plants – 81.60%
  • Low-maintenance landscapes – 79.25%
  • Food/vegetable gardens (including orchards, vineyards, etc.) – 76.52%
  • Permeable paving – 76.31%
  • Reduced lawn area – 72.66%
  • Fire pits/fireplaces – 71.51%
  • Drip/water-efficient irrigation – 71.05%
  • Wireless/internet connectivity – 70.77%
  • Rainwater/graywater harvesting – 70.32%

“The fact that more consumers want outdoor wireless access shows that they want expanded options for remaining connected to their devices,” said Nancy C. Somerville, Hon. ASLA, executive vice president and CEO of ASLA.

“Well-designed residential landscapes provide social interaction, enjoyment of nature, and physical activity, while also reducing water use and stormwater runoff,” said Somerville. “Landscape architects are pros at creating sustainable outdoor spaces that reflect their clients’ dreams for relaxation and meaningful activity.”

The top three most popular outdoor design elements include: fire pits/fireplaces (71.51 percent), wireless/internet connectivity (70.77 percent) and lighting (67.83 percent).

The top landscape and garden elements include native plants (81.60 percent), low-maintenance landscapes (79.25 percent) and food/vegetable gardens (including orchards, vineyards, etc.) (76.52 percent). Pergolas (50.33 percent), decks (41.35 percent), fencing (39.82 percent) and arbors (38.74 percent) are expected to be the most popular outdoor structures.

The hottest sustainable design elements include native/adapted drought tolerant plants (82.31 percent), permeable paving (76.31 percent) and reduced lawn area (72.66 percent).

The most popular outdoor recreation amenities for 2017 will include sports courts (42.38 percent), spa features (39.68 percent) and swimming pools (39.23 percent).

For more landscape ideas for your home, and to find a professional in your area, visit www.asla.org/residentialinfo.

High-res photos of residential projects that have won ASLA awards are available for media only. Contact Karen Grajales at ktgrajales@asla.org or (202) 216-2371.

Outdoor Design Elements

Ranked in expected order of popularity for 2017

Fire pits/fireplaces – 71.51%
Wireless/internet connectivity – 70.77%
Lighting – 67.83%
Outdoor furniture – 62.69%
Seating/dining areas – 62.14%
Grills – 55.51%
Planters, sculptures, garden accessories – 52.95%
Counter space – 51.28%
Outdoor heaters – 46.69%
Stereo systems – 45.59%
Movie/TV/video theaters – 43.75%
Outdoor cooling systems (including fans) – 36.77%
Utility storage – 36.03%
Refrigerators – 34.19%
Sinks – 32.90%
Showers/baths – 29.78%
Hammocks – 27.94%
Bedrooms/sleeping spaces – 11.21%

Outdoor Recreation Amenities

Ranked in expected order of popularity for 2017

Sports courts (tennis, bocce, etc.) – 42.38%
Spa features (hot tubs, Jacuzzis, whirlpools, indoor/outdoor saunas) – 39.68%
Swimming pools – 39.23%
Labyrinths – 10.99%

Landscape/Garden Elements

Ranked in expected order of popularity for 2017

Native plants – 81.60%
Low-maintenance landscapes – 79.25%
Food/vegetable gardens (including orchards, vineyards, etc.) – 76.52%
Rain gardens – 69.08%
Organic gardens – 66.93%
Water-saving xeriscape or dry gardens – 66.34%
Plant walls/vertical gardens – 56.36%
Rooftop gardens – 52.25%
Decorative water elements (ornamental pools, fountains, splash pools, waterfalls, grottos, water runnels or bubblers) – 43.05%
Ponds/streams – 26.81%

Outdoor Structures

Ranked in expected order of popularity for 2017

Pergolas – 50.33%
Decks – 41.35%
Fencing – 39.82%
Arbors – 38.74%
ADA accessible structures (ramps, bars, shelving, etc.) – 35.88%
Pavilions – 35.45%
Porches – 32.38%
Play structures (treehouses, swing sets, etc.) – 31.72%
Utility sheds (tool sheds, garden sheds) – 27.36%
Gazebos – 22.31%

Sustainable Elements

Ranked in expected order of popularity for 2017

Native/adapted drought tolerant plants – 82.31%
Permeable paving – 76.31%
Reduced lawn area – 72.66%
Drip/water-efficient irrigation – 71.05%
Rainwater/graywater harvesting – 70.32%
Recycled materials – 64.91%
Solar-powered lights – 57.16%
Compost bins – 46.35%
Geothermal heated pools – 28.36%

About the American Society of Landscape Architects

Founded in 1899, ASLA is the national professional association for landscape architects, representing more than 15,000 members in 49 professional chapters and 72 student chapters. Members of the Society use “ASLA” after their names to denote membership and their commitment to the highest ethical standards of the profession. Landscape architects lead the stewardship, planning and design of our built and natural environments; the Society’s mission is to advance landscape architecture through advocacy, communication, education and fellowship.

Contact: Karen Grajales
American Society of Landscape Architects
(202) 216-2371
ktgrajales@asla.org
@landarchitects

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North American Title Co. launches its new Spanish-language website as a resource for Spanish-speaking homebuyers

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MIAMI, March 7, 2017 /PRNewswire-HISPANIC PR WIRE/ — North American Title Co. (NATC) has launched a new Spanish-language website to be a resource for Spanish speakers who are navigating the homebuying process. Located at www.nat.com/Spanish, the website focuses on content explaining how title insurance protects a homebuyer. It includes three new Spanish-language videos as well as several informational brochures to download.

“Like many companies, North American Title is very cognizant of the evolving demographics of U.S. homebuyers,” said Tom Fischer, president of North American Title Group LLC, NATC’s parent company. “While we have spent a good deal of time and effort focusing on millennials, they are only a part of the evolving marketplace. Another notable demographic change is the growing impact of Spanish-speaking homebuyers. The launch of this Spanish-language website is our first step to better serve this community.”

Otto Suarez, national marketing director for North American Title Group, added, “We are very excited to introduce some Latin flair to our online presence. We know Hispanics are very committed to pursuing homeownership as part of the American Dream. This website will assist them in better understanding title insurance and will eventually contain additional content about the homebuying and selling process, much as our English website does at www.nat.com.”

At a time when overall U.S. homeownership rates have dropped to the lowest levels in nearly 50 years, Hispanics increased their homeownership rate for the past two years. According to the National Association of Hispanic Real Estate Professionals (NAHREP), Hispanics were the only ethnic demographic that showed an improvement, to 45.6 percent in 2015 and to 46.0 percent in 2016. NAHREP attributed the increase to Hispanics’ “high workforce participation and the fervent desire to own a home.”

Suarez noted NATC’s Spanish videos are also located on the company’s YouTube channel, at www.youtube.com/natcvideo. They include “Understanding Title Insurance,” “Protect Your Homeownership” and “Advantages of an Owner’s Title Policy.”

“Our goal is to make the homebuying process a bit easier for those in the marketplace who only speak Spanish, or those who speak and understand English but prefer to research more complex topics in their native Spanish,” said Suarez. “We also hope they will consider using North American Title to handle their closing or settlement.”

About North American Title
With well over 1,000 associates and a vast network of branches from coast to coast, North American Title Group, LLC (NATG) is among the largest real estate settlement service providers in the United States. Consisting of both agent and underwriter operations, NATG reported annual net revenues in fiscal 2015 of $229 million. The company also has the resources and stability of a wholly owned subsidiary of an S&P 500 company with over $14.4 billion in assets (fiscal year ending Nov. 30, 2015). North American Title’s agency network operates nationally under the name North American Title Co. (NATC) and similar names in 19 states: Arizona, California, Colorado, Delaware, Florida, Illinois, Indiana, Maryland, Minnesota, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Utah and Virginia, in addition to the District of Columbia. Through our relationship with our expanding affiliate network, NATC provides real estate settlement services in all 50 states. NATG is headquartered in Miami, Florida. To learn more, visit http://www.nat.com

MISSION®, A Pioneer In The Emerging Thermoregulation Category, Is Launching Its First-Ever Temperature Control Apparel Line For Men And Women

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NEW YORK, March 7, 2017 /PRNewswire-HISPANIC PR WIRE/ — MISSION®, founded by a group of world-class athletes in 2009 and a leader in the rapidly growing Thermoregulation category, today unveiled its revolutionary new line of VaporActive™ apparel for both men and women. 

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8053751-mission-vaporactive-apparel-launch-david-villa/

Rooted in sports and science, MISSION works hand-in-hand with professional athletes, scientists and medical doctors to deliver game-changing temperature-control technologies that enhance athletic performance, safety and comfort.  Scientists have established that the human body uses upwards of 80% of its metabolic energy to regulate temperature, thereby leaving significantly less energy for performance, endurance and stamina.  MISSION’s new line of apparel is scientifically engineered to help accelerate thermoregulation, so the body can use its energy more efficiently for performance.

The new MISSION apparel line features over 30 unique designs including training shirts, training shorts, sports bras, performance leggings, and a full range of tops, bottoms and compression styles for the ultimate in performance without sacrificing style and comfort.  The new MISSION VaporActive apparel line, powered by 37.5® technology, offers permanent technology that won’t wash out, maximum dry rates that are up to 5 times faster than leading competitors, an unparalleled dry-cool experience and superior odor capture that lasts for the life of the apparel.

“As a pro athlete, the right apparel is critical to enabling my performance,” said David Villa, 2016-17 MLS MVP and Captain of NYCFC. “Training and competing outdoors requires superior temperature management and MISSION’s new VaporActive collection is a breakthrough.  It keeps me ultra-dry and cool so I finish my training as strong as when I started.  It’s game changer.”

“It’s a simple equation for us at MISSION.  We put the athletes first, above and before everything else.  We use the greatest, cutting-edge temperature technologies available to enhance athletic performance, safety and comfort for today’s athletes,” said Josh Shaw, Founder and CEO of MISSION.  “As an athlete-first company, we listen to the needs, desires and compromises that athletes make, and trust me, there are many.  Athletes deserve better, and that’s what we focus on.  Most top sports brands are using archaic and inferior technologies that are topically applied, temporary, and wash out in the laundry, ultimately quitting on the athletes.  Our products don’t quit.  All of the technologies in our Accessories, Gear and now Apparel are permanently embedded in the fibers and will never wash out.  That’s what sets us apart, and, frankly, reflects the DNA of our brand – we never quit.  The new MISSION VaporActive apparel line is revolutionary in every sense, and will set a new standard in the athletic apparel market.”

In addition to David Villa, MISSION worked closely with a handful of MISSION Co-Founders and Professional Athletes including Dwyane Wade, Jaelene Hinkle and John Tavares to design and develop the fusion of sports, science and style reflected in the new apparel line.

After selling over 20 million units of MISSION Cooling Accessories & Gear in over 10,000 retail stores across the US since 2012, MISSION has unequivocally emerged as a pioneer in thermoregulating accessories. The launch of the MISSION VaporActive apparel line is a testament to the Company’s unwavering commitment to athletes at every level who deserve better technology and better results.

“MISSION fundamentally understands how thermoregulation plays a critical role in the health, safety, performance, and comfort of those who are serious about their physical activity in the heat,” said Dr. Douglas Casa, CEO of the Korey Stringer Institute and a Professor of Kinesiology at UCONN.  “MISSION is completely committed to maximizing athletic performance in the heat.  They have a passionate drive to innovate so that athletes and others who must intensely exercise in the heat are the best equipped they can possibly be.  This new line of MISSION VaporActive apparel demonstrates their commitment to developing the best products.  Sports Science has proven how mitigating excessive rise in body temperature plays a very significant role in enhancing the performance of sports, exercise and fitness, and having a company completely committed to the effort of maximizing performance through temperature management is industry leading.”

The new MISSION VaporActive apparel collection is now available on Amazon and MISSION.com, and will also be available at DicksSportingGoods.com and Eastbay.com in late March. The new MISSION apparel line will be supported by a multi-million-dollar national media campaign across social, digital and grassroots initiatives.  Included in the launch will be a new commercial, headlined by MISSION Co-Founder, Dwyane Wade. View here.

ABOUT MISSION:
Launched in 2009 by a group of elite, world-class athletes including Dwyane Wade, David Villa, Reggie Bush, and others, MISSION is pioneering the Thermoregulation category, delivering innovative temperature-control technologies that maximize athletic performance and recovery. Working hand-in-hand with top medical doctors, scientists and athletes, MISSION is focused on changing the game by delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of athletes before, during and after competition. The Company first unveiled its line of innovative instant cooling towels in 2012. The Company also has a dual MISSION. While delivering game-changing product innovations, MISSION also makes an impact off the field of play through health and safety initiatives for youth athletes and proudly supports the charities of its athlete partners. Find out about MISSION at www.MISSION.com and follow the brand on Instagram, Twitter and Facebook @MissionAthlete. #onamisson.

Five Entrepreneurs Selected As Part Of Project American Dreams To Launch On HSN

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Project American Dreams Top 5 Finalists

NEW YORK, March 6, 2017 /PRNewswire-HISPANIC PR WIRE/ — Leading entertainment and lifestyle retailer, HSN, is proud to announce the five finalists selected as part of its Project American Dreams initiative. The finalists will launch their products during a special edition of The Monday Night Show with Adam Freeman on March 13, 2017 at 6 p.m. EST.

HSN teamed up with award-winning entrepreneur and Dreamers Ventures creator Liliana “Lili” Gil Valletta and Bob Circosta, “TV’s Billion Dollar Man,” to search for new and exciting products from Latino/a entrepreneurs to launch on HSN. Project American Dreams is part of HSN’s American Dreams program to cultivate entrepreneurs and introduce new products to market.

The five finalists were selected from nearly 100 applicants for the opportunity to launch their products on HSN and reach a national audience. On March 13th, 92 million American households will be able to tune in and buy these innovative products.

The selected Project American Dreams top five finalists are:

  • Hipatia López (Saddle Brook, NJ), created the patented invention the Empanada/Pastry Fork, making it up to five times faster to shape and seal anything from empanadas to calzones, apple turnovers and more.
  • Juan Luis Pedro Sánchez (Madrid, Spain) created the patented KeepFresh Sheets, offering a natural and chemical-free way to extend the shelf life of fruits and vegetables, keeping fruits fresher longer.
  • Frances Prado (Jamul, California) created the patented Hanging Secrets, offering women a new solution to hang, organize, protect and find their lingerie at home or on the go.
  • Victoria Flores (New York, NY), co-created the patent-pending Lux Beauty Club’s GLAM-N-GO Hair Bun, providing natural and inexpensive off-the-shelf hair buns and hair extensions uniquely constructed to fit and match almost any hair color.
  • James and Kathryn Smith (Dallas, Texas) co-created the patented Giraffe Razor Extension Handle, offering a solution to people limited in flexibility and mobility by adding 15 to 20 inches to a razor handle and an easy pivoting head that rotates for personalization and convenience.

The finalists, who hail from across the U.S. and Spain have spent the past weeks preparing to launch their product live before 92 million households.

Delivering a compelling pitch is not the only element to entrepreneurial success, and U.S. Bank, the presenting sponsor, has been there alongside the winners, providing specialized mentoring to each finalist. U.S. Bank has a strong commitment to small-businesses as the third-largest lender of Small Business Administration loans in the country, providing $838 million in SBA loans during fiscal 2016.

U.S. Bank will sponsor the winners for a chance to attend the Stanford Latino Entrepreneur Leaders Program (SLEP), if qualified and take part in an immersive six-week program that provides the education, networks, mentorship and access to capital to grow their business. If qualified, up to three winners will be selected to participate in the Access Latina women-entrepreneur accelerator program, and one winner will receive a cash prize by U.S. Bank, as part of a social media challenge that rewards the contestant with the most hashtag votes via Twitter and Instagram.

For more information about Project American Dreams, please visit ProjectAmericanDreams.com and its social channels: 
Facebook: @DreamersVentures 
Instagram: dreamersventures and Twitter: @DreamersVenture 
Join The Conversation #HSNProjectAmericanDreams.

About HSN:
HSN is a leading entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to approximately 92 million households in the US 24/7 and its website – hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 40 years ago as the first home shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit www.HSN.com, or follow @HSN on Facebook and Twitter.

About U.S. Bancorp: 
Minneapolis-based U.S. Bancorp (NYSE: USB), with $446 billion in assets as of Dec. 31, 2016, is the parent company of U.S. Bank National Association, the fifth largest commercial bank in the United States. The company operates 3,106 banking offices in 25 states and 4,842 ATMs and provides a comprehensive line of banking, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

Dreamers Ventures: 
Dreamers Ventures is an alliance of investors, mentors and resources committed to fuel Latino business growth. With a focus on product innovation, this accelerator was co-founded by award-winning entrepreneur Liliana Gil Valletta, entrepreneur, investor and digital expert Enrique Arbelaez, and is supported by industry leaders like the legendary “TV’s Billion Dollar Man” and author of the best selling book “Life is a Pitch”, Bob Circosta, among other experts. Signature programs launched and managed by Dreamers Ventures include HSN’s Project American Dreams, a business competition that discovers, mentors, and fast tracks Latino entrepreneurs to launch their products live on HSN.

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HITN Launches New Programming Strategy With A Healthy Living Block For Hispanics

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HITN TV New Life & Health Programming With Dr. Aliza A. Lifshitz

BROOKLYN, New York, March 6, 2017 /PRNewswire-HISPANIC PR WIRE/ — HITN, the Spanish-language network that provides educational and entertainment programming to more than 44 million households around the United States, announced the launch of a new programming strategy based on thematic blocks dedicated to topics such as health, science and technology, natural history and children’s content, all designed to be enjoyed by the entire family.

HITN TV New Life & Health Programming With Dr. Aliza A. Lifshitz

The network will roll out its new content strategy this week with Vida y Salud TV, a daily block designed to promote good health and well-being among US Hispanic audiences, hosted by Dr. Aliza, creator of the popular website VidaySalud.com.

“The new programming block is a unique space with the potential to have a positive impact on health in our community.  At HITN, we understand that Hispanic audiences need access to information to improve their health and well-being.  We are proud of this initiative and confident that it will be well received by our viewers,” commented Guillermo Sierra, Head of Television and Digital Services at HITN.

“The US Hispanic population suffers disproportionately from chronic ailments such as obesity, high blood pressure, diabetes and high cholesterol.  In all too many cases, these problems lead to early death and take a terrible toll on families and society.  The most effective way to combat them is through prevention, by modifying certain lifestyle habits.  Access to practical and timely information is a vital part of this effort,” Dr. Aliza said.

Vida y Salud TV will start every morning with a yoga and exercise segment led by Patti Quintero and produced for HITN by the prestigious national chain of yoga studios MyYogaWorks, followed by “En Forma” a vigorous cardiovascular workout.  The block will also showcase carefully curated medical content, including “Centro Médico,” a docudrama that features recreations of real hospital cases.  Viewers are drawn into the stories while learning about common illnesses, diagnostics and treatments.

Other segments will offer healthful lifestyle tips, among them “La Buena Vida,” in which experts offer advice for leading a fuller, more healthy life, and “Al Natural,” starring renowned Mexican chef Alfredo Oropeza, who shares healthy recipes that are low in fat, sugar and carbs without sacrificing flavor.

Senior citizens will also enjoy the first-ever program on US television dedicated entirely to their well-being. “Canitas al Aire,” hosted by Ángela Markovich, will feature helpful exercise, nutrition and recreational tips designed to help older viewers feel better and enjoy their lives.  And “Primer Paso” will showcase couples working together to lose weight, a challenge that affects a disproportionate number of Hispanics in this country.

Finally, the block will present informative capsules with experts and celebrities on topics such as parenting (“Consejos para Padres,” with con Susy Rosado), cooking (“Consejos Gastronómicos,” with world-famous chef and entrepreneur Lidia Bastianich), and nutrition (“Consejos Nutricionales,” with Alfredo Oropeza).

Vida y Salud TV is a 360-degree campaign that includes access to an extensive library of television content on the VidaySalud.TV webpage, free personalized email bulletins, links to a broad catalogue of medical titles at VidaySalud.com, and live events, in addition to the new programming block on HITN.

About Dr. Aliza

Dr. Aliza A. Lifshitz, the founder and editorial director of VidaySalud.com, is a well-known doctor, writer and health columnist.  For more than 20 years, she has been a health and medical consultant for leading Hispanic media outlets such as Univisión, People en Español and impreMedia.  She is the author of “Mamá Sana, Bebé Sano,” the first bilingual guide for pregnancy and birth.  

In addition to her media appearances, Dr. Lifshitz practices internal medicine at Cedars-Sinai Medical Center in Los Angeles.  She was vice president of the board of directors of Blue Shield of California and president of its foundation, and served an unprecedented four terms as president of the California Hispanic American Medical Association (CHAMA).  She has been honored by countless organizations, including the American Medical Association, American Diabetes Association, American Heart Association and March of Dimes.

VidaySalud.com™ is the largest permanent online source of science-based health information in Spanish.  It includes Salud de A a Z, Harvard Medical School’s database of symptoms, illnesses and treatments, and original content created especially for the Hispanic community, updated daily.  Every month, it has more than 2.5 million unique users, sends 6 million plus emails to its subscribers, and interacts with more than 600,000 followers on social media.

About HITN

HITN-TV is a leading Spanish-language media company that offers educational and cultural programming for the whole family.  It reaches more than 44 million viewers in the US and Puerto Rico via DIRECTV, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter Spectrum, Frontier Mediacom, CenturyLink Prism and Cablevision.  For more information, please visit www.hitn.org.

Medical Center HITN's new Health & Life Line-Up

 

HITN Logo

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March Of Dimes Observes World Birth Defects Day

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March of Dimes Foundation Logo

WHITE PLAINS, New York, March 3, 2017 /PRNewswire-HISPANIC PR WIRE/ — The March of Dimes today joins more than 75 organizations worldwide in observing the third annual World Birth Defects Day. The March of Dimes was one of founding organizations that launched this day in 2015 to raise awareness of this serious global problem of birth defects and urge more research, prevention, and care to give every baby a healthy start in life.

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Join the conversation on March 3 on Twitter using hashtag #WorldBDDay.

An estimated 8 million babies around the world are born with a serious birth each year. Birth defects are a leading cause of death in the first year of life, and babies who survive may be physically or mentally disabled, taking a costly toll on their families, communities and nations. 

Last year, the March of Dimes funded about $5 million in research related to birth defects. March of Dimes grantees have discovered genes that cause or contribute to a number of common birth defects, including Fragile X syndrome, cleft lip and palate, and heart defects. Most recently, a new genetic variant of muscular dystrophy was identified by a team funded in part by the March of Dimes. These discoveries have paved the way for new treatments and preventions for these conditions.  

The March of Dimes also supports programs for prevention of birth defects and premature birth in Lebanon, Malawi and the Philippines.

The bi-annual International Conference on Birth Defects and Disabilities in the Developing World (ICBD) is organized by the March of Dimes in collaboration with the U.S. Centers for Disease Control and Prevention. The 8th ICBD will be held in Bogota, Colombia in November, 2017.

The March of Dimes also provides educational resources to help women be as healthy as possible during pregnancy and reduce the risk of birth defects. Top tips for a healthy baby:

  • Start taking a daily multivitamin containing the B vitamin folic acid, even if you’re not trying to get pregnant, to prevent serious birth defects of the brain and spine.
  • Be up-to-date with your vaccinations (shots). Talk to your healthcare provider about vaccinations you should receive before or during pregnancy, including the flu shot and Tdap booster.
  • Don’t eat raw or undercooked meat, raw or runny eggs, unpasteurized (raw) juice or dairy products, raw sprouts — or products made with them, and handle foods safely.
  • Maintain good hygiene. Wash your hands often with soap and water, especially before preparing or eating foods; after being around or touching pets and other animals; and after changing diapers or wiping runny noses.
  • Protect yourself from animals and insects known to carry diseases such as Zika virus, including mosquitos. This includes avoiding travel to areas where the virus is circulating.  Find out more at ZAPzika.org or nacersano.org/zika.
  • Stay away from wild or pet rodents, live poultry, lizards and turtles during pregnancy.
  • Let someone else clean the cat litter boxes!

The March of Dimes is a member of the PUSH! Gobal Alliance and works with the International Clearinghouse for Birth Defects Surveillance and Research. For more information about World Birth Defects Day, go to icbdsr.org.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. You can also find us on Facebook or follow us on Instagram and Twitter.

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Batanga Media Surpasses 1 Billion Monthly Video Views and Announces Corporate Rebrand, Unveils Name Change to Vix

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MIAMI, March 6, 2017 /PRNewswire-HISPANIC PR WIRE/ — Batanga Media announces a full rebrand, changing its corporate name and identity to Vix. Effectively immediately, Batanga Media will be known as Vix, a digital media company dedicated to generating curiosity and leaving a positive influence for audiences across the Americas.

The rebrand comes on the heel of a pivotal time of evolution and growth for the company. Twelve months ago, Vix was introduced as a digital property with a broader position and brand promise than any of the other properties within the Batanga Media portfolio.  Unlike the other brands before it, iMujer, Batanga, and BolsadeMulher, Vix delivered content inclusive of gender, language and country. The data and results undeniably concluded that creating content in silos was not only constraining, but not authentic to a millennial audience that chooses to see the world through a different lens.

Vix quickly established a web and social audience base, both in the United States and throughout Latin America and Brazil. In February, Vix reported over 81 million of monthly visitors, 65% of which were between the ages of 18-34, millions of social fans, and the received the largest number of videos views in the company’s history, with over one billion videos viewed on Facebook. To date in 2017, Vix has received 2.1 billion video views, 21.2 billion social impressions, and 170 million social actions. Additionally, according to comScore’s latest MediaMetrix report, Vix’s audience in the U.S. is at 6.3 million, larger than any other Hispanic or multicultural focused publisher. 

“The fragmentation of media has accelerated with mobile giving way to an increasing number of distribution platforms, mostly social in nature, each with its own format with which to deliver content and tell stories. As digital content publishers, we are committed to creating content at scale that is relevant to our audience and their platform of choice”, said Vix Chairman and CEO, Rafael Urbina. “When audiences engage and share content on these social and mobile platforms, they effectively use it as a way to express their identity, values and interests”.

In a world where lines are blurred more than ever, and people are hyper connected, Vix aims to add value to daily life beyond the digital realm. Vix delivers content in English, Spanish and Portuguese, covering a wide range of relatable topics, each touching on an aspect of millennial life and interests, each with a Vix point of view.

Vix will formally debut its brand during this year’s SXSW Interactive Conference in Austin, TX. As an official SXSW 2017 event sponsor, Vix will be hosting a daytime lounge on March 12th and 13th at the Demo Gallery, 721 Congress Avenue, from noon until 6:00pm. The lounge aims to spark some curiosity of its own, as it brings Vix’s most popular digital content to life, and allows attendees to create sharable social content for their own social platforms.

ABOUT VIX

Vix is the largest independent digital media company for the U.S Hispanic market, Latin America and Brazil. Vix is dedicated to sparking curiosity through content in order to add value to millions of people every day. Vix publishes content in English, Spanish and Portuguese, on Vix.com and across a variety of social platforms such as Facebook, Instagram, and YouTube every day. Vix counts with over 50 million social followers and reaches over 325 million people globally across platforms, most recently delivering over 1 billion monthly video views. Vix is headquartered in Miami, Florida with offices in New York, Mexico City, Montevideo, Buenos Aires, and Sao Paulo.

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Brooklyn’s Only Film Critics Boot Camp For Teens Is Now Taking Applications For Summer 2017

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BROOKLYN, New York, March 3, 2017 /PRNewswire/ — HITN, the Spanish-language media company that delivers educational programming to more than 44 million homes nationwide, partners for its third year with the Coalition for Quality Children’s Media to present the Summer 2017 HITN/KIDS FIRST! Film Critics Boot Camp.

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The Boot Camps are designed to offer local youth, ages 9-18, the opportunity to learn the skills to critique and review films, present their reviews on-camera and interview celebrities. This summer, HITN is offering four one-week sessions beginning July 17, 2017 at its Brooklyn Navy Yard media complex. The first three one-week sessions are for beginners and the additional one-week session is for advanced students. In all the camps, campers watch the latest films, write critiques, produce video reviews, learn interview techniques and meet actual film critics, producers and actors.

“All of us at HITN are thrilled to welcome KIDS FIRST! back to our studios as we co-host the KIDS FIRST! Film Critics Boot Camp this summer for kids throughout Bronx, Manhattan, and Brooklyn,” says President and CEO, Michael D. Nieves.

This highly interactive program provides young people from the boroughs of the Bronx, Manhattan and Brooklyn with an experience in a professional setting of real master control rooms, working studios and digital media equipment. For the campers and their families, a half-day Family Media Workshop takes place on every Saturday of the camp. 

An advanced camp will be held on August 14-18 for those kids currently active as KIDS FIRST! Film Critics or who attend a performing arts school. All campers who complete the program have the opportunity to join the national team of the KIDS FIRST! Film Critics where they will review new film releases, interview talent and share their views on entertainment. Reviews and coverage of the KIDS FIRST! Film Critic reach more than 7 million people every month.

“When we learned that HITN was again opening its doors to the KIDS FIRST! Film Critics Boot Camp we were so grateful to Michael Nieves and his amazing team at HITN studios,” adds Ranny Levy, Founder and President Coalition for Quality Children’s Media/ KIDS FIRST!  “For the past two years, we been greatly impressed with the HITN team and their ability to work with us to create a space where kids from the community learn and have fun while getting to better understand the film and entertainment business, not only through the camp activities but also through the exploration of the HITN studios.”

For more information, visit www.hitn.org/kidsfirst

KIDS FIRST! a project of the 25-year-old Coalition for Quality Children’s Media whose mission is to teach children critical viewing skills and to increase the visibility and availability of quality children’s media. KIDS FIRST! is supported by major entertainment industry leaders, teachers, librarians, media professionals, lobbyists, policymakers, child advocates, educators, parents and families nationwide with a cumulative membership of over 17 million. 

HITN is the first non-commercial, Spanish-language media company delivering educational programming to more than 44 million homes nationwide on satellite and cable focusing on health, financial literacy, and education, with a mission to advance the educational, socioeconomic and cultural aspirations of Hispanics who live in the United States. For more information, log in to www.hitn.org.

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