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CÎROC Limonata Invites you to Experience a Vacation to the Mediterranean in a City Near You

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This summer, the Makers of CÎROC Ultra-Premium Vodka are bringing the vacation vibes right to you with a chance to win the ultimate Amalfi Coast Yacht experience in Miami!

NEW YORK, April 17, 2024 /PRNewswire-HISPANIC PR WIRE/ — New CÎROC Limonata continues its latest campaign just in time for the summer – Escape with Flavor. Released in February, the newest flavor innovation, CÎROC Limonata invites consumers to escape with flavor and embrace the essence of a Mediterranean vacation – anytime, anywhere. 

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9258251-ciroc-limonata-escape-with-flavor-mediterranean-vacation/

With its exquisite taste profile of tangy citrus and Italian lemon flavors, CÎROC Limonata is the perfect choice to curate the vibrant ambiance of a Mediterranean summer no matter the location.

Curated by a famiglia of talent partners and using Limonata’s summery, bold flavors as a springboard, CÎROC is launching a series of insightful, in-the-know guides that each shine a light on some of the nation’s liveliest cities (including New York, Houston, and Miami). Highlighting the very best local restaurants, bars, parties, and fashion-centric nightlife events and brands, these Escape with Flavor guides are designed to help you embrace the very essence of the Mediterranean—one sip of CÎROC Limonata at a time.

Kicking off in New York City, Supermodel, Chanel Iman, known for her penchant for luxurious living and jet-setting lifestyle, is teaming up with CÎROC Limonata to bring her Escape with Flavor to life. Renowned for her frequent trips to the Mediterranean, Chanel embodies the epitome of sophistication and elegance, making her the perfect person to invite others to embrace the Mediterranean lifestyle with CÎROC Limonata.

From now until May 31, fans 21+ can text “CIROC” to [24272] or click HERE for a chance to win the ultimate Italian Rivera or Capri-like experience in Miami. The winner (and three of their luckiest friends) will have the opportunity to attend an exclusive ‘Summer Solstice Yacht Party’ with a live performance by the one and only Ghanaian-American artist, Amaarae. Hailing from the vibrant streets of Accra, Amaarae will bring her own brand of eclectic sounds and lyrical prowess, infusing the event with a fusion of global pop, Afrobeat rhythms and soulful melodies reminiscent of balmy Mediterranean nights. Amaarae’s presence promises to infuse the Summer Solstice Yacht Party with an irresistible allure, much like the bold essence of CÎROC Limonata. She embodies the epitome of summer extravagance and refinement, making her the ideal artist to herald guests into a new season and celebrate Summer Solstice. The CÎROC flavor getaway doesn’t stop there. Five additional lucky winners will also get the chance to win an exclusive Limonata suitcase so they can Escape With Flavor on their own terms.

“Imagine having the Mediterranean escape of your dreams right at home?” said Chanel Iman. “The Escape with Flavor guides aren’t just a compilation of places, they’re an invitation to explore what makes our cities unique and celebrate the carefree culture and spirit of the summer months anytime, anywhere.”

From April 19-20, vacation lovers 21+ in New York City will have the opportunity to immerse themselves in Chanel’s Passport to New York at the CÎROC Limonata Travel Agency pop-up. This experience will be your gateway into the world of Limonata and give you an unexpected taste of vacation in the middle of the city. Fans can interact with an engaging passport photo booth, savor some of Limonata’s signature serves and win fun giveaways for their summer travels. If you’re in New York City, reserve your spot HERE before these coveted appointments escape!

In the weeks and months to come, CÎROC Limonata will be announcing more parties, pop-ups, events and activations in Houston, Dallas, D.C., Atlanta, and Los Angeles, each one packed with surprise guests, delicious cocktails and vacation vibes. All summer long, consumers will be invited to experience the Mediterranean lifestyle and Escape with Flavor to events that feel like an endless vacation. More official announcements are on the horizon, so stay tuned!

Brand Director, Victoria David notes “by intertwining the allure of the Mediterranean with the versatility of CÎROC, CÎROC Limonata, aims to offer consumers not just a drink, but an elevated lifestyle experience that transcends the boundaries of indulgence and refinement.” She says “our focus remains on collaborating with in-culture partners who embody our brand ethos of celebration, versatility, and luxury.”

The launch of CÎROC Limonata marks the next phase in the brand’s evolution, doubling down on its long-term commitment to treat consumers to elevated indulgence and the highest-quality crafted vodka. A permanent addition to the growing portfolio, Limonata is now available nationwide wherever spirits-based beverages are sold at a suggested retail price of $29.99.

CÎROC encourages people of legal drinking age to celebrate responsibly. Please visit www.CIROC.com for additional information on CÎROC. Stay up to date with the latest news, cocktails and exciting social content by following the conversation at @CIROC.

About CÎROC Ultra-Premium Vodka
 CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine French grapes; a process inspired by over a century of wine-making expertise and craftsmanship, providing a crisp, clean taste and citrus nose. Launched nationwide in January 2003, DIAGEO’s ever-expanding flavor portfolio includes CÎROC RED BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE, CÎROC MANGO, CÎROC SUMMER WATERMELON, CÎROC SUMMER CITRUS, CÎROC PASSION and CÎROC LIMONATA. In June 2018, the makers of CÎROC entered the brown spirits category with the introduction of CÎROC VS, Fine French Brandy. In April 2022, the brand entered the ready-to-drink market, bringing the spirit of luxury and culture to the category with CÎROC Vodka Spritz.

About DIAGEO North America
 DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, CÎROC and Ketel One vodkas, Casamigos, DeLeón and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about DIAGEO, their people, brands, and performance, visit www.diageo.com.

Visit DIAGEO’S global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow Twitter and Instagram for news and information about DIAGEO North America: @Diageo_NA.

SOURCE CÎROC Ultra-Premium Vodka

Rockstar Energy Drink® and Global Superstar Myke Towers Unveil the Next Rising Star in Latin Urban Music

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Myke Towers surprises GiL with a personal visit to celebrate her win of the “Rockstar Energy Presents: Mic Check con Myke Towers” contest.

GiL, an aspiring artist from Puerto Rico, named winner of the “Rockstar Energy Presents: Mic Check con Myke Towers” contest; will perform at a Towers concert in 2024

PURCHASE, N.Y., April 17, 2024 /PRNewswire-HISPANIC PR WIRE/ — Rockstar Energy Drink and Myke Towers, a globally renowned Puerto Rican rapper and songwriter, today announced GiL as the official winner of “Rockstar Energy Presents: Mic Check con Myke Towers,” a national campaign launched in December of 2023 to discover the next generation of aspiring Latin urban music stars.

Myke Towers surprises GiL with a personal visit to celebrate her win of the “Rockstar Energy Presents: Mic Check con Myke Towers” contest.

The national music contest, which drew nearly a thousand submissions from talented individuals across the United States and Puerto Rico, evaluated contestants on three key criteria: talent, originality, and showmanship. A panel of respected industry experts carefully reviewed each submission, narrowing the pool to the top three finalists for Myke Towers to personally review. From the top three finalists, Towers hand selected GiL as the next big act in Latin urban music for her vibrant energy and cool sound that blends Trap, R&B and Urbano genres. As the top talent, GiL will gain industry recognition and the opportunity to perform at one of Towers’ 2024 shows, packed with chart-topping Latin urban anthems like ‘LALA’ and ‘Girl.’

“At Rockstar Energy, we are dedicated to providing people with the right kind of energy to own any moment. Fueled by our rich musical DNA and dynamic partnership with Latin urban music sensation Myke Towers, we’re thrilled to extend this moment and exciting opportunity to GiL, a gifted and deserving artist on the rise,” said Fabiola Torres, SVP, CMO Energy Portfolio / Hispanic Business Unit, PepsiCo. “Through this dynamic campaign, we’re giving GiL and the new generation of aspiring Latin urban artists the power to access and optimize the best version of themselves.”

GiL is a 25-year-old Puerto Rican artist hailing from the countryside of Arecibo, Puerto Rico. Raised in a musically inclined family, GiL began her journey in music at the young age of 5, participating in various music programs. She gained exposure through appearances on reality shows such as La Voz Kids and The X Factor. Her dedication and talent eventually earned GiL a scholarship from the Latin GRAMMY Cultural Foundation, allowing her to pursue further studies in music at the esteemed Berklee College of Music in Boston. When GiL heard about the contest, she felt like it was destiny calling, and submitted her original song without hesitation.

“I remember watching Myke perform at the Motherland Festival in Puerto Rico and thinking that I wanted to be like him,” recalls GiL. “To be here now and get the chance to perform on the same stage as Myke is such a full circle moment and a dream come true. I want to thank Rockstar Energy and Myke for giving me this life-changing opportunity to advance my career. I can’t wait to share my music with the world.”

As the official winner of “Rockstar Energy Presents: Mic Check con Myke Towers,” GiL will receive a once-in-a-lifetime opportunity to perform during one of Myke Towers’ 2024 shows, providing her a stage to showcase her incredible talent. GiL will receive the full Rockstar Energy treatment, which includes rehearsals and an artist development fund to support her journey into the spotlight and help her gain the confidence to shine during her big debut performance, which will be announced later this year. 

“I was blown away by GiL’s raw talent and infectious energy from the moment I saw her submission video. I knew she had something special,” said Towers. “I’m excited to have her join me at an upcoming show and share her incredible talent with my fans. GiL is the real deal, and I can’t wait for the world to experience her magic.”

To learn more about the upcoming performance and keep up with the latest on the Rockstar Energy and Myke Towers partnership, visit www.rockstarenergy.com and follow @RockstarEnergy across social channels.

About Rockstar Energy Drink
Founded in 2001, Rockstar Energy Drink is committed to understanding the mind-body connection, providing functional energy to keep you moving confidently through every moment. It empowers a new generation to feel energized both mentally and physically, giving them the power to access and optimize every version of themselves. Acquired by PepsiCo in 2020, Rockstar Energy Drink offers over 40 products and is available in more than 30 countries. For more information, visit www.rockstarenergy.com and unlock your full potential, mind, and body.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

About Myke Towers
Four-time Latin GRAMMY® Award-nominated rapper and singer, Myke Towers, has grown into one of Puerto Rico’s top lyricists, melding streetwise storytelling and massive pop hooks into a career filled with chart-topping anthems.

In November, Towers released his fifth studio album, ‘LVEU: Vive La Tuya… No La Mia.’ The 23-track opus marked the second album that Myke released in 2023 and a follow-up to ‘LA VIDA ES UNA.’ On the week of its release, the album dominated the Spotify charts, debuting at No. 1 on Top Albums Debut and No. 3 on Top Songs Debut for his smash hit “LA FALDA.” Shortly after, the track reached No. 1 on US Latin Airplay, Latin Rhythm Airplay, and radio in Chile, Colombia, and Mexico. “LA FALDA” marks Towers’ fourth number one on US Latin radio, joining smash hits “LALA,” “ULALA,” and “Borracho y Loco” alongside Yandel. Furthermore, “LA FALDA” was certified 2x Platinum by the RIAA. To date, the song has amassed over 254 million streams on Spotify alone and anchors itself at #31 worldwide.

Photo – https://mma.prnewswire.com/media/2388961/Rockstar_Energy__Myke_Towers_and_GiL.jpg

SOURCE Rockstar Energy Drink

KIA FORTE, SOUL, ALL-ELECTRIC EV6 AWARDED AS CARS.COM “2024 BEST VALUE NEW CARS”

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Kia Forte, Soul, and All-Electric EV6 Awarded as Cars.com “2024 Best Value New Cars”
  • 2024 Forte and 2024 Soul received first and second place honors in the Compact Car segment, respectively
  • All-electric 2024 EV6 recognized as top-three pick among leading electric vehicles

IRVINE, Calif., April 16, 2024 /PRNewswire-HISPANIC PR WIRE/ — Today, Kia received three awards for vehicle excellence from the editors of Cars.com in their annual rankings of “2024 Best Value New Cars.” In the Compact Car category, the 2024 Forte sedan and 2024 Soul crossover led the pack with first and second place honors, respectively, and the all-electric 2024 EV6 received third-place honors in the Electric Vehicle (EV) category.

Kia Forte, Soul, and All-Electric EV6 Awarded as Cars.com “2024 Best Value New Cars”

“The Forte, Soul, and all-electric EV6 recast the value equation in their respective segments, offering consumers innovative features without a compromise,” Steven Center, COO & EVP, Kia America.

Cars.com’s 2024 Best Value New Cars report identifies the most affordable new-car models in four categories — small SUVs, EVs and PHEVs, small pickup trucks, and cars — that offer the best value for the price based on features and each category’s median price among Cars.com’s inventory.

To determine the award winners for “2024 Best Value New Cars,” Cars.com experts and editors evaluated the most affordable new-car models in seven categories that offered the best value for the price based on features and fuel economy: compact car, subcompact SUV, compact SUV, compact pickup, midsize pickup, full-size pickup and EV.

In its third generation, the boldly styled, compact Forte sedan is a repeat Cars.com award winner and a stalwart of Kia’s lineup of sporty sedans. The segment-busting Soul focuses on the interplay of form and function, with value packed into its list of standard and optional equipment. The award-winning, all-electric EV6 is integral to Kia’s Plan S electrification strategy and offers ultra-fast DC charging compatibility, innovative materials throughout the cabin, and a remarkable level of standard and available connectivity features.

Kia America – about us

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME100 Most Influential Companies of 2023. Kia serves as the “Official Automotive Partner” of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electric vehicles sold through a network of over 775 dealers in the U.S., including several cars and SUVs proudly assembled in America*.

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert

* The Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.

Photo – https://mma.prnewswire.com/media/2387935/Kia_Cars_Award.jpg
Logo – https://mma.prnewswire.com/media/1442697/Kia_New_Logo.jpg

SOURCE Kia America

Global Potato Chip Icon LAY’S® Teams Up with Soccer Icon Lionel Messi for Reveal of New Soccer Rally Cry: ‘Oh-Lay’s, Oh-Lay’s, Oh-Lay’s, Oh-Lay’s’

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Lay's® sigue celebrando el fútbol junto a la leyenda del "Chip Shot", Messi, con un nuevo anuncio, un emocionante sorteo y una edición limitada del envase conmemorativo de Lay's®. (PRNewsfoto/Frito-Lay North America)

Global Potato Chip Icon LAY’S® Teams Up with Soccer Icon Lionel Messi for Reveal of New Soccer Rally Cry: ‘Oh-Lay’s, Oh-Lay’s, Oh-Lay’s, Oh-Lay’s’

Lay’s® continues to celebrate soccer by tapping “Chip Shot” Legend – Messi – for a new commercial, an exciting consumer sweepstakes and limited-edition commemorative Lay’s® packaging

PLANO, Texas, April 16, 2024 /PRNewswire-HISPANIC PR WIRE/ — Soccer season is in full swing and fans around the country are getting together to enjoy games, LAY’S® potato chips in hand, singing the beloved “Olé” chant after every goal. Now, the iconic potato chip brand is giving fans a few extra reasons to cheer this season with help from none other than the soccer G.O.A.T, Lionel Messi, in a way only he and Lay’s can. Together, the two global icons invite fans to embrace a new rally cry – “Oh-Lay’s” – with the debut of a catchy new campaign and the launch of exclusive, collectible-worthy Lay’s bags to mark Messi’s first chip shot goal this year.

In a new commercial, available to watch now, Messi helps Lay’s put a flavorful spin on the famed “Olé, Olé, Olé, Olé” chant to demonstrate how Lay’s and soccer are undeniably synonymous. Messi’s love of Lay’s and the game encourages soccer fans worldwide to join in with chants of “Oh-Lay’s, Oh-Lay’s, Oh-Lay’s, Oh-Lay’s.”

Limited-Edition Lay’s x Messi Chip Bags
To get consumers in on the action, America’s favorite potato chip brand is celebrating an “Oh-Lay’s” anthem-worthy soccer moment that has ‘chip’ in its name – the “chip shot” goal.

Messi is known for mastering the mesmerizing move which involves chipping the ball over the goalkeeper’s head into the net. To commemorate this iconic move, when Messi makes his first chip shot goal of the 2024 soccer season, Lay’s will launch a sweepstakes offering fans the chance to win limited-edition soccer ball-shaped potato chip bags that would make a unique addition to any soccer memorabilia collection. One lucky person will also win a Messi-autographed Lay’s jersey like the ones featured in the new commercial.

Within 48 hours of Messi scoring his first chip shot goal of the season, Lay’s will kick off the social media sweepstakes. To enter, consumers can follow @lays on Instagram, TikTok or X, like the post announcing Messi has scored a chip shot goal, and join the “Oh-Lay’s” chant by commenting the hashtags #OHLAYS and #Sweepstakes. For more information and official rules, see here.  

“When it comes to the perfect blend of skill and flavor, few can match the iconic taste of Lay’s chips or the mastery of Messi on the field, so we knew we had to bring the chip icons together to recognize their greatness,” said Tina Mahal, senior vice president of marketing, PepsiCo Foods North America. “With the introduction of ‘Oh-Lay’s,’ we’re thrilled to continue our commitment to spark moments of joy for soccer fans everywhere, reminding them that there’s no better snack for watching soccer than Lay’s potato chips.” 

Lay’s Summer of Soccer
The new “Oh-Lay’s” commercial will continue airing on television throughout Leagues Cup this summer as Lay’s joins other Frito-Lay brands as the 2024 tournament’s official sponsor of snacks.

As Messi and his team return to the World Cup-style tournament, die-hard fans and first-time viewers alike can join in on the fun all summer long. Celebrate Lay’s summer of soccer by grabbing a bag of Lay’s potato chips at retailers nationwide or Snacks.com.

About Frito-Lay North America
Frito-Lay North America is the $25 billion net sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades, Frito-Lay’s portfolio of beloved products has brought smiles to millions of families across the world, including Fritos® corn chips, Lay’s® and Ruffles® potato chips, Doritos® and Tostitos® tortilla chips and branded dips, Cheetos® snacks, Stacy’s® pita chips, PopCorners® air popped snacks and SunChips® multigrain snacks. The company operates more than 40 manufacturing facilities across the U.S. and Canada, along with a vast distribution network that services over 315,000 retail customers weekly through its direct-store-delivery model. Through pep+ (PepsiCo Positive), Frito-Lay is committed to creating positive change for the planet and people. Learn more about Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram (@FritoLay) and on Facebook (FritoLay).

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.  

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

Photo – https://mma.prnewswire.com/media/2387612/Messi_with_Lays_Potato_Chips.jpg
Photo – https://mma.prnewswire.com/media/2387613/OHLAYS_Sweeps_Kickoff_Image_Eng.jpg
Photo – https://mma.prnewswire.com/media/2387614/Messi_TVC_Still_Eng.jpg
Video – https://mma.prnewswire.com/media/2387615/Oh_Lays_TV_Commercial_English.mp4
Photo – https://mma.prnewswire.com/media/2387616/Oh_Lays_Sweepstakes_Kit.jpg

SOURCE Frito-Lay North America

Unveiling the Serenity of St. Gertrude Cemetery: A Not-to-Be-Missed Open House Event

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Immerse yourself in the rural beauty of our latest addition to St. Gertrude's Cemetery and Mausoleum in Colonia, New Jersey, during the upcoming open house on April 20 and 21. Take advantage of several financing before prices increase April 22. For a limited time. No obligation.

April 20-21: Discover Timeless Beauty and Tranquility – Exclusive Pricing Ends Soon!

COLONIA, N.J., April 16, 2024 /PRNewswire-HISPANIC PR WIRE/ — How will your memory endure? This question shapes the heart of our Open House event at the breathtaking St. Gertrude Cemetery and Mausoleum in Colonia, NJ, just 23 miles from the bustling streets of New York City. Join us on April 20 and 21, from 8:30 AM to 4:30 PM, for a rare glimpse into a sanctuary of peace and artistry.