SEOUL, South Korea, Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia has announced a new corporate name. Removing the ‘Motors’ from its name (previously ‘Kia Motors Corporation’), Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve customers’ daily lives.

Ho Sung Song, President and CEO of Kia Corporation, comments: “At Kia, we believe that transportation, mobility, and movement represent a human right. Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future.”

The ‘New Kia Brand Showcase’ can be viewed on the Kia Global YouTube channel from 09:00 Korean Standard Time on Friday January 15, 2021 (01:00 CET, January 15 / 16:00 PST, January 14): https://youtu.be/U67RlX9ibfo

Introducing Kia’s new brand purpose and slogan: ‘Movement that inspires’
Kia’s new brand slogan, ‘Movement that inspires’, is introduced today at the heart of a brand manifesto which reflects Kia’s new purpose of inspiring consumers through products and services, and their experiences with the brand.

Kia’s new brand purpose emphasizes that movement is at the genesis of human development. Movement enables people to see new places, to meet new people, and to have new experiences. This connection is the essence of Kia’s new brand – to enable human progress by providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.

Artur Martins, Senior Vice President, Head of Global Brand & Customer Experience at Kia, said “Movement has always been at heart of our brand, and moving people at the core of our business. Movement helps humankind to constantly progress, improve, and evolve. That is why at Kia we believe that movement inspires ideas.”

Kia has been in the ‘movement’ industry for more than 75 years, and the company went on to create Korea’s first domestic bicycles and to manufacture motorcycles and delivery trucks. Today, Kia is one of the biggest automakers globally, providing high-value passenger vehicles to millions of people around the world.

Under its new brand purpose, Kia will meet changing customer expectations about how they move, and how their movement impacts the world around them. Consumers are increasingly seeking out flexible, environmentally conscious, and integrated forms of transportation.

Kia’s new brand strategy is to respond to – and shape – these changing expectations by developing a range of products and services to meet customers’ needs in markets around the globe. These will offer greater access to a wider range of environmentally conscious mobility products and services to meet growing demand from customers worldwide for flexible, customizable, individualized mobility solutions, enabled by data and new technologies.

Kia Corporation‘s broader vision for sustainable mobility
Reflecting the brand’s broader vision for mobility, Kia has announced today a new corporate name as it expands into new business areas to promote sustainable mobility. By removing the ‘Motors’ from its name, Kia’s new corporate name shows a commitment to its long-term ‘Plan S’ business strategy. This was announced in 2020, and will see the brand establish a leadership position in the future mobility industry, expanding its business to encompass EVs, mobility solutions and services, purpose-built vehicles, and more. Alongside these efforts, Kia will simultaneously promote more sustainable production through the usage of clean energy and recyclable materials.

Kia is focused on popularizing battery electric vehicles (BEVs), and plans to reinforce its global product line-up with the introduction of seven new dedicated BEVs by 2027. These new models will include a range of passenger vehicles, SUVs and MPVs across several segments, each incorporating industry-leading technology for long-range driving and high-speed charging from Hyundai Motor Group’s new Electric-Global Modular Platform (E-GMP).

Kia is also developing a range of new Purpose-Built Vehicles (PBVs) for corporate customers. These specialized vehicles will be based on flexible ‘skateboard’ platforms, with modular bodies designed to meet the specific mobility needs of a broad range of corporate and fleet customers. Partnerships with the likes of Canoo and Arrival will mean Kia PBVs can offer different bodies mounted on top of an integrated modular ‘skateboard’ platform, tailored to users’ functional requirements.

Demand for PBVs is expected to grow five-fold by 2030 due to rapid and sustained growth in e-commerce and car-sharing services. Bespoke Kia PBVs will be tailored to meet the needs of corporate and fleet customers. For instance, these could include car-sharing vehicles, low-floor logistics vehicles, and delivery vehicles.

The change in the company’s corporate name also means transforming the organization’s working culture. President Song explains: “Changing our corporate name and logo is not only a cosmetic improvement. It represents us expanding our horizons and establishing new and emerging businesses that meet and exceed the diverse needs of our customers worldwide. More importantly, it also means adapting our working culture, enabling the creativity of all our employees and establishing an inspiring work environment.”

Development of eco-friendly mobility services
Another strategic objective under Plan S is a commitment by Kia to diversify its business to offer eco-friendly mobility services, centered on electric and autonomous driving across major global cities.

In addition, Kia is ramping up collaboration and partnerships with global mobility solutions businesses, diversifying mobility services in global strategic regions. In 2018, the company invested in Grab, Southeast Asia’s largest ride-hailing service, food delivery and payment solutions company; and in Ola in March 2019, an Indian company offering peer-to-peer ridesharing, ride-service hailing, taxi, food delivery and other mobility services.

Kia is also establishing other mobility services, including WiBLE, a car-sharing joint venture with Repsol, Spain’s major energy corporation, in Madrid. Launched in September 2018, WiBLE operates 500 Kia Niro Plug-in Hybrid EVs (PHEVs) through a free-floating method that allows users to freely rent and return vehicles within the service area. WiBLE remains one of Europe’s most successful shared mobility schemes, with over 130,000 members having registered since its inauguration. A new service, KiaMobility, was also launched in locations across Italy and Russia in September 2020, accelerating the company’s transformation to becoming a mobility solutions provider. KiaMobility will be introduced to several new markets in the years ahead.

Coming soon: Kia’s first dedicated BEV and a new design philosophy
The first of Kia’s next-generation BEVs will be revealed in the first quarter of 2021, embodying Kia’s shifting focus towards electrification. Based on new E-GMP technology, this dedicated BEV will boast a crossover-inspired design, while offering an electric driving range of over 500 kilometers and a high-speed charging time of under 20 minutes. This will also be the first global model to bear Kia’s new logo.

With its growing range of BEVs, Kia is targeting a 6.6% share of the global BEV market by 2025, and global annual sales of 500,000 BEVs by 2026.

Kia will also reveal more information about the new design direction of its future products and services in the weeks ahead, with a new design philosophy which reflects the brand’s transformation.

Karim Habib, Senior Vice President, Head of Kia Global Design Center, explains: “We want our products to deliver an instinctive and natural experience that can improve the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are more connected than ever, with our customers at the center of what we do.”

Kia Corporation – about us
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com 

Photo – https://mma.prnewswire.com/media/1421102/New_Kia_Brand_Showcase_1.jpg

Logo – https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg  

SOURCE Kia Motors America

Inspired by the Skills of Professional Drift Drivers, Research Seeks to Combine the Technology of Vehicle Automation with Artificial Intelligence Algorithms

LOS ALTOS, Calif., Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — What if every driver who ran into trouble had the instinctive reflexes of a professional race car driver and the calculated foresight of a supercomputer to avoid a crash? Researchers at Toyota Research Institute are working with Stanford’s Dynamic Design Lab to make this vision come true.

The engineers are conducting research into how to bring together the instincts of professional drivers and automated driving technology. Their goal is to design a new level of active safety technology and share it broadly so that Toyota and other auto manufacturers can deploy it on the road.

“Every day, there are deadly vehicle crashes that result from extreme situations where most drivers would need superhuman skills to avoid a collision,” said Gill Pratt, TRI CEO and Chief Scientist at Toyota Motor Corporation (TMC). “The reality is that every driver has vulnerabilities, and to avoid a crash, drivers often need to make maneuvers that are beyond their abilities. Through this project, TRI will learn from some of the most skilled drivers in the world to develop sophisticated control algorithms that amplify human driving abilities and keep people safe. This is the essence of the Toyota Guardian™ approach.”

Every year, car crashes result in nearly 40,000 fatalities in the United States, and about 1.25 million fatalities worldwide. Toyota’s goal is to reduce that number to zero. While most crashes occur in mundane situations, in other situations drivers may need to make maneuvers that take their vehicle close to and, at times, exceed normal limits of handling. When faced with wet or slippery roads for instance, professional drivers may choose to ‘drift’ the car through a turn.

“Since 2008, our lab has taken inspiration from human race car drivers in designing algorithms that enable automated vehicles to handle the most challenging emergencies,” said Professor Chris Gerdes of Stanford University’s Dynamic Design Laboratory.  “Through this research, we have the opportunity to move these ideas much closer to saving lives on the road.” 

TRI has supported the Dynamic Design Lab’s research for many years. The current project draws upon Stanford’s published paper, “Opening New Dimensions: Vehicle Motion Planning and Control using Brakes while Drifting,” in which Stanford researchers demonstrated advanced drifting on MARTY, an electrified, automated DeLorean. Stanford’s experimental results produced a proof-of-concept architecture capable of controlling a rear-wheel drive vehicle in a drift using brakes, steering and propulsion. TRI is now applying this architecture to vehicle platforms, including the GR Supra.

TRI is also engaging Toyota’s engineering expertise in motorsports and advanced development. Toyota Racing Development (TRD U.S.A., Inc.) in the United States is providing valuable technical and experiential know-how in motorsports and drifting. Separately, TRI is also working with Toyota Motor Corporation’s Vehicle Dynamics Control Team — based in Japan — to apply the drifting architecture for future Toyota vehicles.

About Toyota Research Institute
Toyota Research Institute (TRI), established in 2015, aims to develop active vehicle safety and automated driving technologies, robotics, and other human amplification technology.  Led by Dr. Gill Pratt, TRI’s researchers use artificial intelligence to benefit society and improve the human condition by creating a future where everyone has the freedom to move, engage, and explore. TRI is based in the United States, with offices in Los Altos, California, Cambridge, Massachusetts, and Ann Arbor, Michigan. For more information about TRI, please visit http://tri.global.

Media Contacts

Stephen Hughes
Communications Manager
Toyota Research Institute
Stephen.Hughes@tri.global
650-422-8947

Wendy Rosen
Communications Dir.
Toyota Research Institute
Wendy.Rosen@tri.global
650-284-6429

Photo – https://mma.prnewswire.com/media/1420275/1_TRI_EVDC_Action.jpg  
Logo – https://mma.prnewswire.com/media/534539/Toyota_Research_Institute_Logo.jpg

SOURCE Toyota Research Institute

SEOUL, South Korea, Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia has announced a new corporate name. Removing the ‘Motors’ from its name (previously ‘Kia Motors Corporation’), Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve customers’ daily lives.

Ho Sung Song, President and CEO of Kia Corporation, comments: “At Kia, we believe that transportation, mobility, and movement represent a human right. Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future.”

The ‘New Kia Brand Showcase’ can be viewed on the Kia Global YouTube channel from 09:00 Korean Standard Time on Friday January 15, 2021 (01:00 CET, January 15 / 16:00 PST, January 14): https://youtu.be/U67RlX9ibfo

Introducing Kia’s new brand purpose and slogan: ‘Movement that inspires’
Kia’s new brand slogan, ‘Movement that inspires’, is introduced today at the heart of a brand manifesto which reflects Kia’s new purpose of inspiring consumers through products and services, and their experiences with the brand.

Kia’s new brand purpose emphasizes that movement is at the genesis of human development. Movement enables people to see new places, to meet new people, and to have new experiences. This connection is the essence of Kia’s new brand – to enable human progress by providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.

Artur Martins, Senior Vice President, Head of Global Brand & Customer Experience at Kia, said “Movement has always been at heart of our brand, and moving people at the core of our business. Movement helps humankind to constantly progress, improve, and evolve. That is why at Kia we believe that movement inspires ideas.”

Kia has been in the ‘movement’ industry for more than 75 years, and the company went on to create Korea’s first domestic bicycles and to manufacture motorcycles and delivery trucks. Today, Kia is one of the biggest automakers globally, providing high-value passenger vehicles to millions of people around the world.

Under its new brand purpose, Kia will meet changing customer expectations about how they move, and how their movement impacts the world around them. Consumers are increasingly seeking out flexible, environmentally conscious, and integrated forms of transportation.

Kia’s new brand strategy is to respond to – and shape – these changing expectations by developing a range of products and services to meet customers’ needs in markets around the globe. These will offer greater access to a wider range of environmentally conscious mobility products and services to meet growing demand from customers worldwide for flexible, customizable, individualized mobility solutions, enabled by data and new technologies.

Kia Corporation‘s broader vision for sustainable mobility
Reflecting the brand’s broader vision for mobility, Kia has announced today a new corporate name as it expands into new business areas to promote sustainable mobility. By removing the ‘Motors’ from its name, Kia’s new corporate name shows a commitment to its long-term ‘Plan S’ business strategy. This was announced in 2020, and will see the brand establish a leadership position in the future mobility industry, expanding its business to encompass EVs, mobility solutions and services, purpose-built vehicles, and more. Alongside these efforts, Kia will simultaneously promote more sustainable production through the usage of clean energy and recyclable materials.

Kia is focused on popularizing battery electric vehicles (BEVs), and plans to reinforce its global product line-up with the introduction of seven new dedicated BEVs by 2027. These new models will include a range of passenger vehicles, SUVs and MPVs across several segments, each incorporating industry-leading technology for long-range driving and high-speed charging from Hyundai Motor Group’s new Electric-Global Modular Platform (E-GMP).

Kia is also developing a range of new Purpose-Built Vehicles (PBVs) for corporate customers. These specialized vehicles will be based on flexible ‘skateboard’ platforms, with modular bodies designed to meet the specific mobility needs of a broad range of corporate and fleet customers. Partnerships with the likes of Canoo and Arrival will mean Kia PBVs can offer different bodies mounted on top of an integrated modular ‘skateboard’ platform, tailored to users’ functional requirements.

Demand for PBVs is expected to grow five-fold by 2030 due to rapid and sustained growth in e-commerce and car-sharing services. Bespoke Kia PBVs will be tailored to meet the needs of corporate and fleet customers. For instance, these could include car-sharing vehicles, low-floor logistics vehicles, and delivery vehicles.

The change in the company’s corporate name also means transforming the organization’s working culture. President Song explains: “Changing our corporate name and logo is not only a cosmetic improvement. It represents us expanding our horizons and establishing new and emerging businesses that meet and exceed the diverse needs of our customers worldwide. More importantly, it also means adapting our working culture, enabling the creativity of all our employees and establishing an inspiring work environment.”

Development of eco-friendly mobility services
Another strategic objective under Plan S is a commitment by Kia to diversify its business to offer eco-friendly mobility services, centered on electric and autonomous driving across major global cities.

In addition, Kia is ramping up collaboration and partnerships with global mobility solutions businesses, diversifying mobility services in global strategic regions. In 2018, the company invested in Grab, Southeast Asia’s largest ride-hailing service, food delivery and payment solutions company; and in Ola in March 2019, an Indian company offering peer-to-peer ridesharing, ride-service hailing, taxi, food delivery and other mobility services.

Kia is also establishing other mobility services, including WiBLE, a car-sharing joint venture with Repsol, Spain’s major energy corporation, in Madrid. Launched in September 2018, WiBLE operates 500 Kia Niro Plug-in Hybrid EVs (PHEVs) through a free-floating method that allows users to freely rent and return vehicles within the service area. WiBLE remains one of Europe’s most successful shared mobility schemes, with over 130,000 members having registered since its inauguration. A new service, KiaMobility, was also launched in locations across Italy and Russia in September 2020, accelerating the company’s transformation to becoming a mobility solutions provider. KiaMobility will be introduced to several new markets in the years ahead.

Coming soon: Kia’s first dedicated BEV and a new design philosophy
The first of Kia’s next-generation BEVs will be revealed in the first quarter of 2021, embodying Kia’s shifting focus towards electrification. Based on new E-GMP technology, this dedicated BEV will boast a crossover-inspired design, while offering an electric driving range of over 500 kilometers and a high-speed charging time of under 20 minutes. This will also be the first global model to bear Kia’s new logo.

With its growing range of BEVs, Kia is targeting a 6.6% share of the global BEV market by 2025, and global annual sales of 500,000 BEVs by 2026.

Kia will also reveal more information about the new design direction of its future products and services in the weeks ahead, with a new design philosophy which reflects the brand’s transformation.

Karim Habib, Senior Vice President, Head of Kia Global Design Center, explains: “We want our products to deliver an instinctive and natural experience that can improve the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are more connected than ever, with our customers at the center of what we do.”

Kia Corporation – about us
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com 

Photo – https://mma.prnewswire.com/media/1421102/New_Kia_Brand_Showcase_1.jpg

Logo – https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg  

SOURCE Kia Motors America

TORRANCE, Calif., Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — The 2021 Honda Ridgeline begins arriving at Honda dealerships on Feb. 2, with bold new styling underscoring its rugged and versatile pickup truck capabilities. Ridgeline’s standard V6 power, fully independent suspension and standard torque-vectoring i-VTM4^® all-wheel drive give it the capability to tackle challenging trails and treacherous roads with class-leading ride and handling. Manufacturer’s Suggested Retail Prices (MSRP) start at $36,490¹.

Ridgeline continues to bring unmatched versatility, including the segment’s largest interior for passengers and gear, a brilliantly versatile bed featuring the class-exclusive In-Bed Trunk^® lockable storage compartment, and best-in-class standard AWD model payload capacity.

For the 2021 model year, Ridgeline features all-new sheet metal from the front roof pillars forward, including a new hood with a pronounced power bulge, a new squared off nose and upright grille, and new front fenders. Flanking the grille are new, brighter LED headlights bisected by the crossbar atop the grille, which is painted gloss black on Sport trims and Black Edition, and is chrome plated on RTL and RTL-E. The body-color lower front bumper further accentuates the Ridgeline’s tough new look with a prominent skid plate and broad side vents that create air curtains to route air through the bumper and around the front tires and wheels to improve aerodynamic performance. A reshaped rear bumper exposes aggressive new twin exhaust outlets, and all Ridgeline trims feature tougher looking 18-inch wheels and an additional 20 mm of track width to give Ridgeline a broader, more planted stance. New tires top off the more rugged look with a more aggressive sidewall and shoulder design. Ridgeline also adds a new Radiant Red Metallic to its exterior color palette.

A new HPD Package was developed in collaboration with Honda Performance Development (HPD), Honda’s U.S.-based racing company, and adds a unique grille treatment, an HPD emblem, black fender flares, aggressive bronze-colored wheels, and special HPD graphics on the side of the bed—for a suggested retail price of $2,800. It’s one of four new post-production option packages available on all Ridgeline trims that include Utility ($1,465), Function ($270), and Function+ ($1,315).

Inside, the 2021 Ridgeline adds a physical volume knob for the audio system, and wireless phone charging. Plus, all Ridgeline trims get new contrast stitching on the seats; Sport trims add new cloth seat inserts; and Sport, RTL and RTL-E trims have new dash, steering wheel and center console accents. Ridgeline’s spacious cabin offers top-class passenger comfort and rear-seat legroom, with a flat floor and foldaway 60/40-split rear seat bottoms, offering enhanced flexibility for carrying long and tall items in the cabin.

A 280-horsepower, 3.5-liter direct-injected VTEC^® V6 backed by a smooth and responsive 9-speed automatic transmission powers every 2021 Honda Ridgeline, with i-VTM4^® torque-vectoring all-wheel drive now standard across the lineup. The i-VTM4^® system automatically sends up to 70 percent of the engine’s 262 lb.-ft. (SAE net) of torque to the rear wheels and continuously apportions 100 percent of that torque between the left and right rear wheels based on driving conditions at each wheel. Ridgeline’s standard Intelligent Traction Dynamics System further optimizes power delivery and distribution in various conditions, including snow, pavement, mud and sand.

All 2021 Honda Ridgelines come standard with the Honda Sensing^® suite of safety and driver-assistive technologies, featuring Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Lane Keeping Assist System (LKAS), Road Departure Mitigation (RDM) with Lane Departure Warning (LDW), and Adaptive Cruise Control (ACC). Ridgeline also targets top-class collision safety ratings from National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS), including an NCAP 5-star Overall Vehicle Score, a “GOOD” rating in all IIHS collision tests, and a “SUPERIOR” IIHS rating for front crash prevention.

2021 Ridgeline Pricing & EPA Data

About Honda

Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. Honda has the highest fleet average fuel economy and lowest CO2 emissions of any major full-line automaker in America, according to the latest data from the U.S. Environmental Protection Agency (EPA). The Honda lineup includes the Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda’s electrified vehicle lineup includes the Accord Hybrid, CR-V Hybrid, Insight hybrid, and the Clarity Fuel Cell and Clarity Plug-In Hybrid.

Honda has been producing automobiles in America for 38 years and currently operates 19 major manufacturing facilities in North America. In 2020, more than 95 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally-sourced parts.

For More Information

Additional media information including detailed pricing features and high-resolution photography of 2020 and 2021 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

¹ MSRP excluding tax, license, registration, $1,175 destination charge and options. Dealer prices may vary.

² Based on 2021 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.

Photo – https://mma.prnewswire.com/media/1420478/01_2021_Honda_Ridgeline_RTL_E_with_HPD_Package___Sized.jpg
Logo – https://mma.prnewswire.com/media/1420477/Honda_Logo_Logo.jpg

SOURCE American Honda Motor Co., Inc.

Inspired by the Skills of Professional Drift Drivers, Research Seeks to Combine the Technology of Vehicle Automation with Artificial Intelligence Algorithms

LOS ALTOS, Calif., Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — What if every driver who ran into trouble had the instinctive reflexes of a professional race car driver and the calculated foresight of a supercomputer to avoid a crash? Researchers at Toyota Research Institute are working with Stanford’s Dynamic Design Lab to make this vision come true.

The engineers are conducting research into how to bring together the instincts of professional drivers and automated driving technology. Their goal is to design a new level of active safety technology and share it broadly so that Toyota and other auto manufacturers can deploy it on the road.

“Every day, there are deadly vehicle crashes that result from extreme situations where most drivers would need superhuman skills to avoid a collision,” said Gill Pratt, TRI CEO and Chief Scientist at Toyota Motor Corporation (TMC). “The reality is that every driver has vulnerabilities, and to avoid a crash, drivers often need to make maneuvers that are beyond their abilities. Through this project, TRI will learn from some of the most skilled drivers in the world to develop sophisticated control algorithms that amplify human driving abilities and keep people safe. This is the essence of the Toyota Guardian™ approach.”

Every year, car crashes result in nearly 40,000 fatalities in the United States, and about 1.25 million fatalities worldwide. Toyota’s goal is to reduce that number to zero. While most crashes occur in mundane situations, in other situations drivers may need to make maneuvers that take their vehicle close to and, at times, exceed normal limits of handling. When faced with wet or slippery roads for instance, professional drivers may choose to ‘drift’ the car through a turn.

“Since 2008, our lab has taken inspiration from human race car drivers in designing algorithms that enable automated vehicles to handle the most challenging emergencies,” said Professor Chris Gerdes of Stanford University’s Dynamic Design Laboratory.  “Through this research, we have the opportunity to move these ideas much closer to saving lives on the road.” 

TRI has supported the Dynamic Design Lab’s research for many years. The current project draws upon Stanford’s published paper, “Opening New Dimensions: Vehicle Motion Planning and Control using Brakes while Drifting,” in which Stanford researchers demonstrated advanced drifting on MARTY, an electrified, automated DeLorean. Stanford’s experimental results produced a proof-of-concept architecture capable of controlling a rear-wheel drive vehicle in a drift using brakes, steering and propulsion. TRI is now applying this architecture to vehicle platforms, including the GR Supra.

TRI is also engaging Toyota’s engineering expertise in motorsports and advanced development. Toyota Racing Development (TRD U.S.A., Inc.) in the United States is providing valuable technical and experiential know-how in motorsports and drifting. Separately, TRI is also working with Toyota Motor Corporation’s Vehicle Dynamics Control Team — based in Japan — to apply the drifting architecture for future Toyota vehicles.

About Toyota Research Institute
Toyota Research Institute (TRI), established in 2015, aims to develop active vehicle safety and automated driving technologies, robotics, and other human amplification technology.  Led by Dr. Gill Pratt, TRI’s researchers use artificial intelligence to benefit society and improve the human condition by creating a future where everyone has the freedom to move, engage, and explore. TRI is based in the United States, with offices in Los Altos, California, Cambridge, Massachusetts, and Ann Arbor, Michigan. For more information about TRI, please visit http://tri.global.

Media Contacts

Stephen Hughes
Communications Manager
Toyota Research Institute
Stephen.Hughes@tri.global
650-422-8947

Wendy Rosen
Communications Dir.
Toyota Research Institute
Wendy.Rosen@tri.global
650-284-6429

Photo – https://mma.prnewswire.com/media/1420275/1_TRI_EVDC_Action.jpg  
Logo – https://mma.prnewswire.com/media/534539/Toyota_Research_Institute_Logo.jpg

SOURCE Toyota Research Institute