Page 2

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy

0
‘Movement that inspires’ - Kia presents its new brand purpose and future strategy.

SEOUL, South Korea, Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy.

Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia has announced a new corporate name. Removing the ‘Motors’ from its name (previously ‘Kia Motors Corporation’), Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve customers’ daily lives.

Ho Sung Song, President and CEO of Kia Corporation, comments: “At Kia, we believe that transportation, mobility, and movement represent a human right. Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future.”

The ‘New Kia Brand Showcase’ can be viewed on the Kia Global YouTube channel from 09:00 Korean Standard Time on Friday January 15, 2021 (01:00 CET, January 15 / 16:00 PST, January 14): https://youtu.be/U67RlX9ibfo

Introducing Kia’s new brand purpose and slogan: ‘Movement that inspires’
Kia’s new brand slogan, ‘Movement that inspires’, is introduced today at the heart of a brand manifesto which reflects Kia’s new purpose of inspiring consumers through products and services, and their experiences with the brand.

Kia’s new brand purpose emphasizes that movement is at the genesis of human development. Movement enables people to see new places, to meet new people, and to have new experiences. This connection is the essence of Kia’s new brand – to enable human progress by providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.

Artur Martins, Senior Vice President, Head of Global Brand & Customer Experience at Kia, said “Movement has always been at heart of our brand, and moving people at the core of our business. Movement helps humankind to constantly progress, improve, and evolve. That is why at Kia we believe that movement inspires ideas.”

Kia has been in the ‘movement’ industry for more than 75 years, and the company went on to create Korea’s first domestic bicycles and to manufacture motorcycles and delivery trucks. Today, Kia is one of the biggest automakers globally, providing high-value passenger vehicles to millions of people around the world.

Under its new brand purpose, Kia will meet changing customer expectations about how they move, and how their movement impacts the world around them. Consumers are increasingly seeking out flexible, environmentally conscious, and integrated forms of transportation.

Kia’s new brand strategy is to respond to – and shape – these changing expectations by developing a range of products and services to meet customers’ needs in markets around the globe. These will offer greater access to a wider range of environmentally conscious mobility products and services to meet growing demand from customers worldwide for flexible, customizable, individualized mobility solutions, enabled by data and new technologies.

Kia Corporation‘s broader vision for sustainable mobility
Reflecting the brand’s broader vision for mobility, Kia has announced today a new corporate name as it expands into new business areas to promote sustainable mobility. By removing the ‘Motors’ from its name, Kia’s new corporate name shows a commitment to its long-term ‘Plan S’ business strategy. This was announced in 2020, and will see the brand establish a leadership position in the future mobility industry, expanding its business to encompass EVs, mobility solutions and services, purpose-built vehicles, and more. Alongside these efforts, Kia will simultaneously promote more sustainable production through the usage of clean energy and recyclable materials.

Kia is focused on popularizing battery electric vehicles (BEVs), and plans to reinforce its global product line-up with the introduction of seven new dedicated BEVs by 2027. These new models will include a range of passenger vehicles, SUVs and MPVs across several segments, each incorporating industry-leading technology for long-range driving and high-speed charging from Hyundai Motor Group’s new Electric-Global Modular Platform (E-GMP).

Kia is also developing a range of new Purpose-Built Vehicles (PBVs) for corporate customers. These specialized vehicles will be based on flexible ‘skateboard’ platforms, with modular bodies designed to meet the specific mobility needs of a broad range of corporate and fleet customers. Partnerships with the likes of Canoo and Arrival will mean Kia PBVs can offer different bodies mounted on top of an integrated modular ‘skateboard’ platform, tailored to users’ functional requirements.

Demand for PBVs is expected to grow five-fold by 2030 due to rapid and sustained growth in e-commerce and car-sharing services. Bespoke Kia PBVs will be tailored to meet the needs of corporate and fleet customers. For instance, these could include car-sharing vehicles, low-floor logistics vehicles, and delivery vehicles.

The change in the company’s corporate name also means transforming the organization’s working culture. President Song explains: “Changing our corporate name and logo is not only a cosmetic improvement. It represents us expanding our horizons and establishing new and emerging businesses that meet and exceed the diverse needs of our customers worldwide. More importantly, it also means adapting our working culture, enabling the creativity of all our employees and establishing an inspiring work environment.”

Development of eco-friendly mobility services
Another strategic objective under Plan S is a commitment by Kia to diversify its business to offer eco-friendly mobility services, centered on electric and autonomous driving across major global cities.

In addition, Kia is ramping up collaboration and partnerships with global mobility solutions businesses, diversifying mobility services in global strategic regions. In 2018, the company invested in Grab, Southeast Asia’s largest ride-hailing service, food delivery and payment solutions company; and in Ola in March 2019, an Indian company offering peer-to-peer ridesharing, ride-service hailing, taxi, food delivery and other mobility services.

Kia is also establishing other mobility services, including WiBLE, a car-sharing joint venture with Repsol, Spain’s major energy corporation, in Madrid. Launched in September 2018, WiBLE operates 500 Kia Niro Plug-in Hybrid EVs (PHEVs) through a free-floating method that allows users to freely rent and return vehicles within the service area. WiBLE remains one of Europe’s most successful shared mobility schemes, with over 130,000 members having registered since its inauguration. A new service, KiaMobility, was also launched in locations across Italy and Russia in September 2020, accelerating the company’s transformation to becoming a mobility solutions provider. KiaMobility will be introduced to several new markets in the years ahead.

Coming soon: Kia’s first dedicated BEV and a new design philosophy
The first of Kia’s next-generation BEVs will be revealed in the first quarter of 2021, embodying Kia’s shifting focus towards electrification. Based on new E-GMP technology, this dedicated BEV will boast a crossover-inspired design, while offering an electric driving range of over 500 kilometers and a high-speed charging time of under 20 minutes. This will also be the first global model to bear Kia’s new logo.

With its growing range of BEVs, Kia is targeting a 6.6% share of the global BEV market by 2025, and global annual sales of 500,000 BEVs by 2026.

Kia will also reveal more information about the new design direction of its future products and services in the weeks ahead, with a new design philosophy which reflects the brand’s transformation.

Karim Habib, Senior Vice President, Head of Kia Global Design Center, explains: “We want our products to deliver an instinctive and natural experience that can improve the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are more connected than ever, with our customers at the center of what we do.”

Kia Corporation – about us
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com 

 

Kia Motors America Logo

Photo – https://mma.prnewswire.com/media/1421102/New_Kia_Brand_Showcase_1.jpg

Logo – https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg  

 

SOURCE Kia Motors America

Flex Seal Announces Partnership with Colombia’s Top-Ranked Golfer, Sebastián Muñoz

0
Flex Seal announces 2021 partnership with Colombia’s No. 1 Golfer, Sebastián Muñoz. (Gregory Shamus/Getty Images)

WESTON, Fla., Jan. 18, 2021 /PRNewswire-HISPANIC PR WIRE/ — Flex Seal is proud to announce a 2021 partnership with Colombia’s No. 1 Golfer, Sebastián Muñoz. His performances were outstanding during the 2019 – 2020 PGA Tour season, recording eight Top 25 finishes, including a PGA Tour event victory. This partnership will feature Muñoz in several digital appearances as well as onsite brand exposure in worldwide tournaments. Muñoz began his career in Colombia and continued to compete in the states where he was crowned the Conference USA Individual Champion at the University of North Texas. He’s currently ranked No. 56 in the Official World Golf Ranking.

Flex Seal announces 2021 partnership with Colombia’s No. 1 Golfer, Sebastián Muñoz. (Gregory Shamus/Getty Images)

Muñoz said: “I am really excited to be a part of the Flex Seal Family. I look forward to working with the team and having a great time.”

Phil Swift, CEO, Inventor and Spokesperson for The Flex Seal® Family of Products, said: “We are excited to welcome Sebastián Muñoz to the Flex Family as our first ever golf brand ambassador. His talent is remarkable, and we truly admire his commitment and discipline on and off the course.”

Muñoz is competing this week at the The American Express™ in La Quinta, California.

About The Flex Seal Family of Products

Swift Response, LLC is the distributor and marketer of The Flex Seal® Family of Products. Founded in 2011, the company provides a variety of DIY home repair and maintenance products specializing in waterproofing, adhesive, bonding and sealing. 

Contact: Fiorella Jones, pr@flexsealproducts.com 

Photo – https://mma.prnewswire.com/media/1421772/Sebastian_Munoz_Flex_Seal_PGA_Tour.jpg

Logo – https://mma.prnewswire.com/media/1158617/Flex_Seal_Logo.jpg

 

SOURCE The Flex Seal Family of Products

Flex Seal Announces Partnership with Colombia’s Top-Ranked Golfer, Sebastián Muñoz

0
Flex Seal announces 2021 partnership with Colombia’s No. 1 Golfer, Sebastián Muñoz. (Gregory Shamus/Getty Images)

WESTON, Fla., Jan. 18, 2021 /PRNewswire-HISPANIC PR WIRE/ — Flex Seal is proud to announce a 2021 partnership with Colombia’s No. 1 Golfer, Sebastián Muñoz. His performances were outstanding during the 2019 – 2020 PGA Tour season, recording eight Top 25 finishes, including a PGA Tour event victory. This partnership will feature Muñoz in several digital appearances as well as onsite brand exposure in worldwide tournaments. Muñoz began his career in Colombia and continued to compete in the states where he was crowned the Conference USA Individual Champion at the University of North Texas. He’s currently ranked No. 56 in the Official World Golf Ranking.

Flex Seal announces 2021 partnership with Colombia’s No. 1 Golfer, Sebastián Muñoz. (Gregory Shamus/Getty Images)

Muñoz said: “I am really excited to be a part of the Flex Seal Family. I look forward to working with the team and having a great time.”

Phil Swift, CEO, Inventor and Spokesperson for The Flex Seal® Family of Products, said: “We are excited to welcome Sebastián Muñoz to the Flex Family as our first ever golf brand ambassador. His talent is remarkable, and we truly admire his commitment and discipline on and off the course.”

Muñoz is competing this week at the The American Express™ in La Quinta, California.

About The Flex Seal Family of Products

Swift Response, LLC is the distributor and marketer of The Flex Seal® Family of Products. Founded in 2011, the company provides a variety of DIY home repair and maintenance products specializing in waterproofing, adhesive, bonding and sealing. 

Contact: Fiorella Jones, pr@flexsealproducts.com 

Photo – https://mma.prnewswire.com/media/1421772/Sebastian_Munoz_Flex_Seal_PGA_Tour.jpg

Logo – https://mma.prnewswire.com/media/1158617/Flex_Seal_Logo.jpg

 

SOURCE The Flex Seal Family of Products

Ricardo Ponce Henriquez’s new book Mi Gran Obsesión: Aristóteles Onassis shares the author’s research on the truth of former president John F. Kennedy’s assassination

0
Ricardo-Ponce-Henriquez

MIDLOTHIAN, Va., Jan. 18, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book Mi Gran Obsesión: Aristóteles Onassis was created by Ricardo Ponce Henriquez. Ricardo Ponce Henriquez is an author with a degree in business administration. He is currently retired but still serves as an independent insurance advisor. He is also a musician and painter.

Ricardo Ponce Henriquez said this about his book: “You’re concerned about this novel. It arises from his relationship which, during his youth, he maintained with the US government program Alliance for Progress created precisely by President John F. Kennedy. When this program was established in El Salvador, the base was in the Cultural Center of the Montserrat neighborhood where volunteers from that country taught English, art, music, and theater classes to an approximate group of twenty-five young people, forming an artistic cast to develop multiple activities, including square dance. During this period, the assassination of President Kennedy happened, which impacted many young people within the program due to the sympathy that this president generated around the world. This is how the author is born with the concern to investigate what happened and who had carried it out. That is why for years, he has read and researched about it; and after reading so much that has been said, written, and reports of conspiracies, in his mind, the writer raised his own position of what could really have happened.

The author proposes that people who read his book are inclined to take this hypothesis as true and he challenges those who disagree, to show him that it was not.”

Published by Page Publishing, Ricardo Ponce Henriquez’s new book Mi Gran Obsesión: Aristóteles Onassis delves into the author’s personal outlook on the late president’s untimely death that greatly impacted the world.

Consumers who wish to discover a new perspective on the historical tragedy of former president John F. Kennedy can purchase Mi Gran Obsesión: Aristóteles Onassis in any bookstore, or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1421484/Ricardo_Ponce_Henriquez.jpg

 

SOURCE Page Publishing

Manfio Castilla’s new book Bayoneta Pelada, a harrowing chronicle of Algodón’s toilful era that affected the poor and marginalized

0
Manfio-Castilla

BERKELEY, Illinois, Jan. 18, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book Bayoneta Pelada was created by Manfio Castilla. Manfio is an author with an associate degree in arts from Truman College in Chicago. After having completed five years as a legal resident, he became a citizen of the United States of America.

Castilla said this about his book: “During the 1940s, unfortunate violence developed in Algodón, which succeeded in exterminating most of the farmers and peasants of that country—something that was horrendous because the government of that time was dedicated to maintaining violence against the peasants of the town of Algiona. This was such an absurd violence because the wealthy of the town were not attacked, but the peasants and farmers were attacked. This land was bathed in blood at the hands of the tombos of that era, who captured farmers and peasants, stealing what they produced, abusing their women, and wreaking havoc on Algodón.

There were many encounters with the tombos. They sacrificed many citizens and peasants until some ex-military and some Indians who knew how to fight defeated the tombos long before the elections were held to reelect the same president who belonged to the color blue and who was convinced that he could win the mandate again for the next presidential term, and thus continue with the rampage of combats against the peasants, farmers, and all the citizens of the Republic of Algodón.

You, reader friends, by reading this book titled Bayoneta Pelada with depth, will find out about all the events that occurred in that era of the ’40s.”

Published by Page Publishing, Manfio Castilla’s new book Bayoneta Pelada exposes the horrendous crimes against humanity committed against the citizens of Algodón to shed light on the reality of corruption, greed, and tyranny of the innocent.

Consumers who wish to learn about the horrific events that ravaged Algodón can purchase Bayoneta Pelada in any bookstore or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1421492/Manfio_Castilla.jpg

 

SOURCE Page Publishing

LaLiga North America Creates New Platform to Recruit American Talent

0

NEW YORK, Jan. 15, 2021 /PRNewswire-HISPANIC PR WIRE/ — LaLiga North America, together with global sports agency ISL, is launching LaLiga Next: a platform that will provide young American soccer players, between the ages of 14 to 18, the opportunity to showcase their talent and start a professional soccer career in a LaLiga youth club.

The launch of LaLiga Next is an important milestone for LaLiga in the United States, as it is the first legitimate selection/recruitment process for youth American soccer players led by an international sports league in North America.

This project is part of LaLiga North America’s action plan to contribute to the growth of soccer in the United States, while continuing to provide all resources and opportunities to help American talent in its preparation for the 2026 World Cup.

With these types of initiatives, LaLiga is encouraging and facilitating the arrival of new American talents to Spain at a young age, such as Sergiño Dest and Konrad De La Fuente from FC Barcelona, and Yunus Musah from Valencia FC.

“LaLiga Next aims to contribute to the development of young American talent, providing players an opportunity to showcase their talent, an experience that will step up their game, and ultimately, the chance to kick off their dream of becoming a professional soccer player and one day represent their country in the World Cup,” says Nicolás García Hemme, VP of Strategy & Business Development for LaLiga North America. “Our goal is to collaborate with local clubs to become their international recruitment arm and continue to add new locations every year in different American regions.”

This unprecedented initiative will start between June 21st and July 13th, with several Talent ID held across different cities in the United States and is expected to gather thousands of participants. Approximately 60 players will be selected from LaLiga scouts to embark on a Spanish Showcase in Madrid. During a period of 10 days, this group of players will train and compete with the best clubs in Spain under the supervision of different technical directors from LaLiga youth cubs, who will recruit the best player from each age category to participate in a sponsored training camp with a LaLiga youth club.

“Soccer in the US is becoming a reference in the production of talent; Dest, Pulisic, Musah, Tyler Adams, Reyna just to name a few. The common trait of all these American players is that they have experience overseas. For that reason, we strongly believe that having an established path such as LaLiga Next will enable aspiring professional soccer players in the United States achieve their dreams,” explains Marc Segarra, ISL Co-founder.

LaLiga Next will open the doors of European soccer to American players, creating a quality reference in US soccer, while positioning Spain as an attractive market for young US players.

For more information please visit www.laliganext.com.

ABOUT LALIGA NORTH AMERICA:
LaLiga North America is a joint venture between LaLiga and Relevent Sports Group, which serves as the exclusive representation of LaLiga in the U.S. and Canada for all business and development activities. The operation supports the league’s growth in the region through consumer-related activities including content development, events and activations, marketing agreements, youth academies, development of youth soccer coaches, exhibition matches and plans to have an official LaLiga Santander match played in the U.S.

ABOUT ISL:
ISL is a global, fast-growing, full-scale Sports Marketing and Management agency HQ in Miami. Since founding the company in 2013 ISL has helped the largest and most valuable sports brands in the world reach the US market. ISL’s clients portafolio range from renowned soccer institutions such as FCBarcelona, Manchester City, or Real Madrid to soccer players including Luis Suarez, Marcelo Viera and many others.Over the last decade ISL has organized over 1500 soccer events with over 100,000 clients around the world, from 45 different States in North America, to Spain and Costa Rica, building out a remarkable market share within the sports industry.

Contact: Ben Sosenko, bsosenko@rsgrp.com

SOURCE LaLiga North America

New Study Finds Tremendous Unmet Need for Afterschool Programs in the Latinx Community, With 6.5 Million Hispanic Children Without the Access to Afterschool Their Parents Want

0

WASHINGTON, Jan. 15, 2021 /PRNewswire-HISPANIC PR WIRE/ — Satisfaction with afterschool programs has reached a new high among Latinx parents, but limited access, unmanageable costs, and other barriers are preventing many Hispanic students from participating. A new household survey commissioned by the Afterschool Alliance and conducted by Edge Research finds that, for every Hispanic child in an afterschool program today, three more are waiting to get in.

America After 3PM finds that the families of 24.6 million children in the United States — more than ever before — are unable to access an afterschool program and many report that cost is a barrier. America After 3PM exposes significant inequities, with the parents of 55% of Latinx, 58% of Black, and 46% of white children not currently in an afterschool program saying they would enroll their child if they could.

The new study finds that, due to barriers including access, cost, and transportation, the number of Latinx children in afterschool programs has declined from 3.8 million in 2014 to less than 2.3 million today. The decline means more Hispanic students are without the critical supports that can help them succeed. It also signals that, while publicly funded afterschool programs have helped millions of students, public dollars are not nearly sufficient to keep up with demand today.

The study is based on responses from more than 30,000 U.S. families, including 4,393 Hispanic respondents. Building on household surveys conducted in 2004, 2009 and 2014, it offers a pre-pandemic snapshot of how children and youth spend their afternoons and has significant implications for our post-pandemic world. It also includes a separate survey of parents conducted this fall; in it, more than three in five Latinx parents (61%) report stress about providing learning support while their child’s school is operating virtually – a significantly higher percentage than parents overall (54%).

“In this survey, Latinx parents report that afterschool programs are doing stellar work in helping meet many of their children’s academic, social/emotional and other needs. But investments in afterschool have not kept up with demand, and that puts millions of children and youth at risk. The pandemic, which is taking an especially high toll on communities of color, is exacerbating the harm,” said Afterschool Alliance Executive Director Jodi Grant. “Quality afterschool programs are essential to student success in school and life. If we want to emerge from this pandemic strong, we need to provide all our children and youth access to the enrichment opportunities and resources afterschool programs provide. We’re not doing that now, and Latinx families are among those who are struggling even more as a result.”

Read more about the findings here: http://afterschoolalliance.org/press_archives/AA3PM-2020/Latinx-Communities-AA3PM-2020-NR.pdf.

SOURCE Afterschool Alliance

New Study Finds Tremendous Unmet Need for Afterschool Programs in the Latinx Community, With 6.5 Million Hispanic Children Without the Access to Afterschool Their Parents Want

0

WASHINGTON, Jan. 15, 2021 /PRNewswire-HISPANIC PR WIRE/ — Satisfaction with afterschool programs has reached a new high among Latinx parents, but limited access, unmanageable costs, and other barriers are preventing many Hispanic students from participating. A new household survey commissioned by the Afterschool Alliance and conducted by Edge Research finds that, for every Hispanic child in an afterschool program today, three more are waiting to get in.

America After 3PM finds that the families of 24.6 million children in the United States — more than ever before — are unable to access an afterschool program and many report that cost is a barrier. America After 3PM exposes significant inequities, with the parents of 55% of Latinx, 58% of Black, and 46% of white children not currently in an afterschool program saying they would enroll their child if they could.

The new study finds that, due to barriers including access, cost, and transportation, the number of Latinx children in afterschool programs has declined from 3.8 million in 2014 to less than 2.3 million today. The decline means more Hispanic students are without the critical supports that can help them succeed. It also signals that, while publicly funded afterschool programs have helped millions of students, public dollars are not nearly sufficient to keep up with demand today.

The study is based on responses from more than 30,000 U.S. families, including 4,393 Hispanic respondents. Building on household surveys conducted in 2004, 2009 and 2014, it offers a pre-pandemic snapshot of how children and youth spend their afternoons and has significant implications for our post-pandemic world. It also includes a separate survey of parents conducted this fall; in it, more than three in five Latinx parents (61%) report stress about providing learning support while their child’s school is operating virtually – a significantly higher percentage than parents overall (54%).

“In this survey, Latinx parents report that afterschool programs are doing stellar work in helping meet many of their children’s academic, social/emotional and other needs. But investments in afterschool have not kept up with demand, and that puts millions of children and youth at risk. The pandemic, which is taking an especially high toll on communities of color, is exacerbating the harm,” said Afterschool Alliance Executive Director Jodi Grant. “Quality afterschool programs are essential to student success in school and life. If we want to emerge from this pandemic strong, we need to provide all our children and youth access to the enrichment opportunities and resources afterschool programs provide. We’re not doing that now, and Latinx families are among those who are struggling even more as a result.”

Read more about the findings here: http://afterschoolalliance.org/press_archives/AA3PM-2020/Latinx-Communities-AA3PM-2020-NR.pdf.

SOURCE Afterschool Alliance

LaLiga North America Creates New Platform to Recruit American Talent

0

NEW YORK, Jan. 15, 2021 /PRNewswire-HISPANIC PR WIRE/ — LaLiga North America, together with global sports agency ISL, is launching LaLiga Next: a platform that will provide young American soccer players, between the ages of 14 to 18, the opportunity to showcase their talent and start a professional soccer career in a LaLiga youth club.

The launch of LaLiga Next is an important milestone for LaLiga in the United States, as it is the first legitimate selection/recruitment process for youth American soccer players led by an international sports league in North America.

This project is part of LaLiga North America’s action plan to contribute to the growth of soccer in the United States, while continuing to provide all resources and opportunities to help American talent in its preparation for the 2026 World Cup.

With these types of initiatives, LaLiga is encouraging and facilitating the arrival of new American talents to Spain at a young age, such as Sergiño Dest and Konrad De La Fuente from FC Barcelona, and Yunus Musah from Valencia FC.

“LaLiga Next aims to contribute to the development of young American talent, providing players an opportunity to showcase their talent, an experience that will step up their game, and ultimately, the chance to kick off their dream of becoming a professional soccer player and one day represent their country in the World Cup,” says Nicolás García Hemme, VP of Strategy & Business Development for LaLiga North America. “Our goal is to collaborate with local clubs to become their international recruitment arm and continue to add new locations every year in different American regions.”

This unprecedented initiative will start between June 21st and July 13th, with several Talent ID held across different cities in the United States and is expected to gather thousands of participants. Approximately 60 players will be selected from LaLiga scouts to embark on a Spanish Showcase in Madrid. During a period of 10 days, this group of players will train and compete with the best clubs in Spain under the supervision of different technical directors from LaLiga youth cubs, who will recruit the best player from each age category to participate in a sponsored training camp with a LaLiga youth club.

“Soccer in the US is becoming a reference in the production of talent; Dest, Pulisic, Musah, Tyler Adams, Reyna just to name a few. The common trait of all these American players is that they have experience overseas. For that reason, we strongly believe that having an established path such as LaLiga Next will enable aspiring professional soccer players in the United States achieve their dreams,” explains Marc Segarra, ISL Co-founder.

LaLiga Next will open the doors of European soccer to American players, creating a quality reference in US soccer, while positioning Spain as an attractive market for young US players.

For more information please visit www.laliganext.com.

ABOUT LALIGA NORTH AMERICA:
LaLiga North America is a joint venture between LaLiga and Relevent Sports Group, which serves as the exclusive representation of LaLiga in the U.S. and Canada for all business and development activities. The operation supports the league’s growth in the region through consumer-related activities including content development, events and activations, marketing agreements, youth academies, development of youth soccer coaches, exhibition matches and plans to have an official LaLiga Santander match played in the U.S.

ABOUT ISL:
ISL is a global, fast-growing, full-scale Sports Marketing and Management agency HQ in Miami. Since founding the company in 2013 ISL has helped the largest and most valuable sports brands in the world reach the US market. ISL’s clients portafolio range from renowned soccer institutions such as FCBarcelona, Manchester City, or Real Madrid to soccer players including Luis Suarez, Marcelo Viera and many others.Over the last decade ISL has organized over 1500 soccer events with over 100,000 clients around the world, from 45 different States in North America, to Spain and Costa Rica, building out a remarkable market share within the sports industry.

Contact: Ben Sosenko, bsosenko@rsgrp.com

SOURCE LaLiga North America

Toyota Research Institute and Stanford University’s Dynamic Design Lab Study How to Improve Automotive Safety

0
Inspired by the Skills of Professional Drift Drivers, Research Seeks to Combine the Technology of Vehicle Automation with Artificial Intelligence Algorithms

Inspired by the Skills of Professional Drift Drivers, Research Seeks to Combine the Technology of Vehicle Automation with Artificial Intelligence Algorithms

LOS ALTOS, Calif., Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — What if every driver who ran into trouble had the instinctive reflexes of a professional race car driver and the calculated foresight of a supercomputer to avoid a crash? Researchers at Toyota Research Institute are working with Stanford’s Dynamic Design Lab to make this vision come true.

Inspired by the Skills of Professional Drift Drivers, Research Seeks to Combine the Technology of Vehicle Automation with Artificial Intelligence Algorithms

The engineers are conducting research into how to bring together the instincts of professional drivers and automated driving technology. Their goal is to design a new level of active safety technology and share it broadly so that Toyota and other auto manufacturers can deploy it on the road.

“Every day, there are deadly vehicle crashes that result from extreme situations where most drivers would need superhuman skills to avoid a collision,” said Gill Pratt, TRI CEO and Chief Scientist at Toyota Motor Corporation (TMC). “The reality is that every driver has vulnerabilities, and to avoid a crash, drivers often need to make maneuvers that are beyond their abilities. Through this project, TRI will learn from some of the most skilled drivers in the world to develop sophisticated control algorithms that amplify human driving abilities and keep people safe. This is the essence of the Toyota Guardian™ approach.”

Every year, car crashes result in nearly 40,000 fatalities in the United States, and about 1.25 million fatalities worldwide. Toyota’s goal is to reduce that number to zero. While most crashes occur in mundane situations, in other situations drivers may need to make maneuvers that take their vehicle close to and, at times, exceed normal limits of handling. When faced with wet or slippery roads for instance, professional drivers may choose to ‘drift’ the car through a turn.

“Since 2008, our lab has taken inspiration from human race car drivers in designing algorithms that enable automated vehicles to handle the most challenging emergencies,” said Professor Chris Gerdes of Stanford University’s Dynamic Design Laboratory.  “Through this research, we have the opportunity to move these ideas much closer to saving lives on the road.” 

TRI has supported the Dynamic Design Lab’s research for many years. The current project draws upon Stanford’s published paper, “Opening New Dimensions: Vehicle Motion Planning and Control using Brakes while Drifting,” in which Stanford researchers demonstrated advanced drifting on MARTY, an electrified, automated DeLorean. Stanford’s experimental results produced a proof-of-concept architecture capable of controlling a rear-wheel drive vehicle in a drift using brakes, steering and propulsion. TRI is now applying this architecture to vehicle platforms, including the GR Supra.

TRI is also engaging Toyota’s engineering expertise in motorsports and advanced development. Toyota Racing Development (TRD U.S.A., Inc.) in the United States is providing valuable technical and experiential know-how in motorsports and drifting. Separately, TRI is also working with Toyota Motor Corporation’s Vehicle Dynamics Control Team — based in Japan — to apply the drifting architecture for future Toyota vehicles.

About Toyota Research Institute
Toyota Research Institute (TRI), established in 2015, aims to develop active vehicle safety and automated driving technologies, robotics, and other human amplification technology.  Led by Dr. Gill Pratt, TRI’s researchers use artificial intelligence to benefit society and improve the human condition by creating a future where everyone has the freedom to move, engage, and explore. TRI is based in the United States, with offices in Los Altos, California, Cambridge, Massachusetts, and Ann Arbor, Michigan. For more information about TRI, please visit http://tri.global.

Media Contacts

Stephen Hughes
Communications Manager
Toyota Research Institute
Stephen.Hughes@tri.global
650-422-8947

Wendy Rosen
Communications Dir.
Toyota Research Institute
Wendy.Rosen@tri.global
650-284-6429

Toyota Research Institute Logo

Photo – https://mma.prnewswire.com/media/1420275/1_TRI_EVDC_Action.jpg  
Logo – https://mma.prnewswire.com/media/534539/Toyota_Research_Institute_Logo.jpg

SOURCE Toyota Research Institute

The International Peace Honors: How To Watch, Who Are The Honorees, Performers, And Everything Else You Need To Know

0
Tune_In

WASHINGTON, Jan. 15, 2021 /PRNewswire-HISPANIC PR WIRE/ — In this time of distress, marked by Covid-19, surges of racism and injustice, violence, and polarization, PeaceTech Lab presents the International Peace Honors, a new tradition which will unite global leaders, activists, youth, and more to acknowledge the many faces of peace building and remind us that we all have a role to play.

A select group of international personalities will join the inaugural International Peace Honors, to celebrate the most prominent world leaders and change-agents of our time, whose common goal is to build a more just and equitable future. 

How to Watch:   

The event will live stream on PeaceTech Lab’s YouTube channel:  bit.ly/internationalpeacehonors on January 17th, 8:00 pm ET / 5 pm PT

The International Peace honors will also be available on YouTube/Live and YouTube/Music. 

To register to watch the event for FREE visit: internationalpeacehonors.org.  For updates, follow the event on social media @internationalpeacehonors.

Who are the Honorees? 

This year’s honorees include: Dr. Anthony Fauci, Director of the National Institute of Allergy and Infectious Diseases; Amazonian Chief Raoni, leader of the Kayapó people in Brazil; Opal Tometi, co-founder of Black Lives Matter; singer-songwriter and Human Rights Activist Ricky Martin; the “Father of the Internet,” Vint Cerf; and singer-songwriter and humanitarian Ricardo Montaner.

Who is Presenting? 

Award presenters include: basketball icon Stephen Curry of the Golden State Warriors; actress and activist Eva Longoria; musician and environmentalist Sting; celebrity chef and humanitarian Jose Andres; and a special message from the 39th United States President, Jimmy Carter.

Who is Performing? 

An international list of superstars will deliver special performances: Spanish artist, Alejandro Sanz will perform “La quiero a Morir”; Colombian singer Camilo and wife Evaluna Montaner will share a rendition of the recently released hit “Amen”; world-renowned musician and activist Sting will be sharing an intimate version of his song “Fragile”; and Italian singer-songwriter Laura Pausini, will perform, “Io Si” from the movie The Life Ahead with Sofia Loren.

Who is Hosting?

A representative voice of peace, singer-songwriter and GRAMMY® and Latin GRAMMY® winner, Natalia Jimenez will host the International Peace Honors, delighting a global audience with her warmth and charisma.

About PeaceTech Lab:

Established by the United States Institute of Peace, PeaceTech Lab is committed to using technology, media, and data to prevent violence and build prosperous and peaceful communities around the world. www.peacetechlab.org

Photo – https://mma.prnewswire.com/media/1421194/Tune_In.jpg

SOURCE PeaceTech Lab

The International Peace Honors: How To Watch, Who Are The Honorees, Performers, And Everything Else You Need To Know

0
Tune_In

WASHINGTON, Jan. 15, 2021 /PRNewswire-HISPANIC PR WIRE/ — In this time of distress, marked by Covid-19, surges of racism and injustice, violence, and polarization, PeaceTech Lab presents the International Peace Honors, a new tradition which will unite global leaders, activists, youth, and more to acknowledge the many faces of peace building and remind us that we all have a role to play.

A select group of international personalities will join the inaugural International Peace Honors, to celebrate the most prominent world leaders and change-agents of our time, whose common goal is to build a more just and equitable future. 

How to Watch:   

The event will live stream on PeaceTech Lab’s YouTube channel:  bit.ly/internationalpeacehonors on January 17th, 8:00 pm ET / 5 pm PT

The International Peace honors will also be available on YouTube/Live and YouTube/Music. 

To register to watch the event for FREE visit: internationalpeacehonors.org.  For updates, follow the event on social media @internationalpeacehonors.

Who are the Honorees? 

This year’s honorees include: Dr. Anthony Fauci, Director of the National Institute of Allergy and Infectious Diseases; Amazonian Chief Raoni, leader of the Kayapó people in Brazil; Opal Tometi, co-founder of Black Lives Matter; singer-songwriter and Human Rights Activist Ricky Martin; the “Father of the Internet,” Vint Cerf; and singer-songwriter and humanitarian Ricardo Montaner.

Who is Presenting? 

Award presenters include: basketball icon Stephen Curry of the Golden State Warriors; actress and activist Eva Longoria; musician and environmentalist Sting; celebrity chef and humanitarian Jose Andres; and a special message from the 39th United States President, Jimmy Carter.

Who is Performing? 

An international list of superstars will deliver special performances: Spanish artist, Alejandro Sanz will perform “La quiero a Morir”; Colombian singer Camilo and wife Evaluna Montaner will share a rendition of the recently released hit “Amen”; world-renowned musician and activist Sting will be sharing an intimate version of his song “Fragile”; and Italian singer-songwriter Laura Pausini, will perform, “Io Si” from the movie The Life Ahead with Sofia Loren.

Who is Hosting?

A representative voice of peace, singer-songwriter and GRAMMY® and Latin GRAMMY® winner, Natalia Jimenez will host the International Peace Honors, delighting a global audience with her warmth and charisma.

About PeaceTech Lab:

Established by the United States Institute of Peace, PeaceTech Lab is committed to using technology, media, and data to prevent violence and build prosperous and peaceful communities around the world. www.peacetechlab.org

Photo – https://mma.prnewswire.com/media/1421194/Tune_In.jpg

SOURCE PeaceTech Lab

The International Peace Honors: How To Watch, Who Are The Honorees, Performers, And Everything Else You Need To Know

0
Tune_In

WASHINGTON, Jan. 15, 2021 /PRNewswire-HISPANIC PR WIRE/ — In this time of distress, marked by Covid-19, surges of racism and injustice, violence, and polarization, PeaceTech Lab presents the International Peace Honors, a new tradition which will unite global leaders, activists, youth, and more to acknowledge the many faces of peace building and remind us that we all have a role to play.

A select group of international personalities will join the inaugural International Peace Honors, to celebrate the most prominent world leaders and change-agents of our time, whose common goal is to build a more just and equitable future. 

How to Watch:   

The event will live stream on PeaceTech Lab’s YouTube channel:  bit.ly/internationalpeacehonors on January 17th, 8:00 pm ET / 5 pm PT

The International Peace honors will also be available on YouTube/Live and YouTube/Music. 

To register to watch the event for FREE visit: internationalpeacehonors.org.  For updates, follow the event on social media @internationalpeacehonors.

Who are the Honorees? 

This year’s honorees include: Dr. Anthony Fauci, Director of the National Institute of Allergy and Infectious Diseases; Amazonian Chief Raoni, leader of the Kayapó people in Brazil; Opal Tometi, co-founder of Black Lives Matter; singer-songwriter and Human Rights Activist Ricky Martin; the “Father of the Internet,” Vint Cerf; and singer-songwriter and humanitarian Ricardo Montaner.

Who is Presenting? 

Award presenters include: basketball icon Stephen Curry of the Golden State Warriors; actress and activist Eva Longoria; musician and environmentalist Sting; celebrity chef and humanitarian Jose Andres; and a special message from the 39th United States President, Jimmy Carter.

Who is Performing? 

An international list of superstars will deliver special performances: Spanish artist, Alejandro Sanz will perform “La quiero a Morir”; Colombian singer Camilo and wife Evaluna Montaner will share a rendition of the recently released hit “Amen”; world-renowned musician and activist Sting will be sharing an intimate version of his song “Fragile”; and Italian singer-songwriter Laura Pausini, will perform, “Io Si” from the movie The Life Ahead with Sofia Loren.

Who is Hosting?

A representative voice of peace, singer-songwriter and GRAMMY® and Latin GRAMMY® winner, Natalia Jimenez will host the International Peace Honors, delighting a global audience with her warmth and charisma.

About PeaceTech Lab:

Established by the United States Institute of Peace, PeaceTech Lab is committed to using technology, media, and data to prevent violence and build prosperous and peaceful communities around the world. www.peacetechlab.org

Photo – https://mma.prnewswire.com/media/1421194/Tune_In.jpg

SOURCE PeaceTech Lab

Lilia Medina Fiallo’s new book ¡Aquellos hombres no piensan! delves into the reality of life’s intricacies within the individual and society

0
Lilia_Medina_Fiallo

MIAMI BEACH, Fla., Jan. 15, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book ¡Aquellos hombres no piensan! was created by Lilia Medina Fiallo. Lilia is an author who hails from Bogotá, Colombia. He began working in the technical sector of aviation in his country and in coordination with Air Traffic Control.

Lilia Medina Fiallo said this about his book: “With an open and sincere message, this book allows us to analyze the harsh reality of a living problem in a society with double standards, insensitivity, indifference, and cold. Contemplate an interesting topic that we all know about, but nobody wants to talk about.

Frankly, the author calls attention to the public conscience of any country so it seeks the true meaning of life then purposely disfigure the divine to give way to the ephemeral human whims by the insatiable search for power and money further deepens the abyss that separates us from God.”

Published by Page Publishing, Lilia Medina Fiallo’s new book ¡Aquellos hombres no piensan! will fill the readers with wisdom and understanding about life, reality, and faith that brings purpose and foundation to the person and the community.

Consumers who wish to delve into insightful perspectives about life and belief can purchase ¡Aquellos hombres no piensan! in any bookstore or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1420992/Lilia_Medina_Fiallo.jpg

SOURCE Page Publishing

Elia Azulel’s new book El Cazador de la Mente Subconsciente, a heartfelt narrative about a woman’s journey through pain and enlightenment that transforms the subconscious

0
Page_Publishing_Elia_Azulel_book

NEW YORK, Jan. 15, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book El Cazador de la Mente Subconsciente was created by Elia Azulel. Elia is an author who was born in Valera, Trujillo State, Venezuela. She moved to Phoenix and then to Mesa, Arizona, and continued to learn different modalities that improved her understanding of the feeling and suffering of human beings.

Elia said this about her book: “We all have a history and a denial in our lives that we seek to ignore or forget, feelings and reactions we do not understand, and people who activate wounds we are not aware of. El Cazador de la Mente Subconsciente allows us to access our personal history through the story of Mary to heal and release that unknown inner world that keeps us stuck and frustrated in life and provides us with tools and practical cases to become aware and initiate a process of growth and reprogramming of the subconscious mind.”

Published by Page Publishing, Elia Azulel’s new book El Cazador de la Mente Subconsciente delves into the heart of the mind through a woman’s riveting circumstances that inspire wisdom and knowledge about the subconscious that guides humankind’s innermost thoughts and emotions.

Consumers who wish to understand the deeper meaning of the subconscious mind can purchase El Cazador de la Mente Subconsciente online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1420994/Page_Publishing_Elia_Azulel_book.jpg

SOURCE Page Publishing

Elia Azulel’s new book El Cazador de la Mente Subconsciente, a heartfelt narrative about a woman’s journey through pain and enlightenment that transforms the subconscious

0
Page_Publishing_Elia_Azulel_book

NEW YORK, Jan. 15, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book El Cazador de la Mente Subconsciente was created by Elia Azulel. Elia is an author who was born in Valera, Trujillo State, Venezuela. She moved to Phoenix and then to Mesa, Arizona, and continued to learn different modalities that improved her understanding of the feeling and suffering of human beings.

Elia said this about her book: “We all have a history and a denial in our lives that we seek to ignore or forget, feelings and reactions we do not understand, and people who activate wounds we are not aware of. El Cazador de la Mente Subconsciente allows us to access our personal history through the story of Mary to heal and release that unknown inner world that keeps us stuck and frustrated in life and provides us with tools and practical cases to become aware and initiate a process of growth and reprogramming of the subconscious mind.”

Published by Page Publishing, Elia Azulel’s new book El Cazador de la Mente Subconsciente delves into the heart of the mind through a woman’s riveting circumstances that inspire wisdom and knowledge about the subconscious that guides humankind’s innermost thoughts and emotions.

Consumers who wish to understand the deeper meaning of the subconscious mind can purchase El Cazador de la Mente Subconsciente online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1420994/Page_Publishing_Elia_Azulel_book.jpg

SOURCE Page Publishing

La Haus Cements Market Leadership in Mexico and Colombia; Announces $35M in Series B Funding

0

MEXICO CITY, Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — La Haus, the proptech market leader in Mexico and Colombia that is transforming the Latin American real estate industry, today announced it has raised $35 million in Series B led by Greenspring Associates. The new funding will allow the company to expand its product and services, and to extend its geographic reach to other parts of Latin America. This follows a $10M Series A round in early 2020.

Also participating in the round are Series A investors Acrew Capital; Kaszek Ventures; NFX, a firm co-founded by Trulia founder Pete Flint; IMO Ventures; and Zillow co-founder Spencer Rascoff. Hometeam Ventures also invested in the Series B round.

La Haus facilitates traditional real estate transactions digitally, enabling entirely online transactions, and is building a first-of-its-kind, end-to-end marketplace for Latin America. The company makes homeownership more accessible to many in Latin America, where lack of infrastructure and access to transparent information can impede people’s ability to buy homes. La Haus facilitates over $500 million in annualized gross transaction value.

La Haus has facilitated nearly 4,000 transactions —  by far the most of any proptech company in Mexico or Colombia.

“We couldn’t possibly have imagined a year ago what life would be like right now, but we are grateful that the company we built pre-Covid was in a position to help so many Latin Americans find and buy their perfect home during the pandemic,” said La Haus co-founder and President Rodrigo Sánchez-Ríos. “For most people, homeownership is key for the creation of wealth and stability. Before now, it’s been out of reach for many Mexicans and Colombians. We’re excited to use this funding to bring this opportunity to many more people across Latin America.”

La Haus was well-positioned to help Latin Americans buy homes online —  and to help sellers and developers sell those homes —  when Covid struck. Amid the backdrop of a booming housing market, the company has experienced double-digit month-over-month revenue growth, while increasing efficiency and customer satisfaction. In Mexico, the company quintupled its business over the last 12 months, and facilitates more transactions than any other brokerage in Mexico City.

Also in the past year, La Haus has hired a management team experienced in scaling companies. Among its leaders is Chief Product Officer Thomas Floracks, co-founder of VivaReal, the real estate portal in Brazil. After VivaReal merged with Zap Imoveis, the combined company was recently acquired by OLX Brazil for US $650 million. Under Floracks’ leadership, La Haus has created a Latam-leading product experience to search, view and seamlessly transact homes.

“We see incredible opportunity in proptech companies growing in Latin America, a region with more than 600 million people, and relatively low but ever-growing homeownership rates,” said Seyonne Kang, Partner at Greenspring Associates. “They face less competition from legacy companies and serve a huge and growing population that is just starting to embrace online transactions. La Haus stood out as a leader in this space due to their vision and track record, having already scaled their young company across two countries. We are excited about the company’s prospects and look forward to being a part of their continued success.” 

La Haus has also developed partnerships with significant developers in Mexico and Colombia, including Mexico-based GDC Desarrollos, CLASS, Punto Destino, Yukon, and Terraforma. Developers have leveraged La Haus’s audience and transaction technology to take online a formerly showroom- and staff-driven sales process, shortening time to sale.

La Haus was founded by Jerónimo Uribe, CEO; Rodrigo Sánchez-Ríos, president; Tomás Uribe, director; and Santiago Garcia, CTO. Jerónimo Uribe and Sánchez-Ríos met at Stanford University, and prior to La Haus they started and ran Jaguar Capital, a Colombian real estate development company with over $350 million of retail and residential projects. Garcia previously built technology platforms at Jaguar Capital.

About La Haus
La Haus is transforming the real estate industry in Latin America, bringing consumers an end-to-end marketplace aimed at addressing the many hardships home buyers and sellers face in Latin America. The company makes homeownership more accessible to many in Latin America, where lack of infrastructure and access to transparent information can impede people’s ability to buy homes. The company launched in 2017 and today operates property search portals lahaus.com in Colombia and lahaus.mx in Mexico  — the first portals that ensure high-quality and de-duplicated listings — and a brokerage that is facilitating more than $400 million in annualized gross transaction value.

La Haus is based in Medellin, Colombia, and operates in Medellin, Bogota and Mexico City.

About Greenspring Associates
Greenspring Associates was founded in 2000 to focus solely on venture capital investments. Through a comprehensive platform, the Firm serves as a lifecycle partner for fund managers and entrepreneurs, investing across multiple stages, sectors and geographies. Greenspring Associates currently manages over $12 billion in committed capital across a variety of specialized venture strategies on behalf of a diverse group of global investors.

For more information on Greenspring Associates, please visit its website at www.greenspringassociates.com.

 

SOURCE La Haus

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy

0
‘Movement that inspires’ - Kia presents its new brand purpose and future strategy.

SEOUL, South Korea, Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.

‘Movement that inspires’ – Kia presents its new brand purpose and future strategy.

Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia has announced a new corporate name. Removing the ‘Motors’ from its name (previously ‘Kia Motors Corporation’), Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve customers’ daily lives.

Ho Sung Song, President and CEO of Kia Corporation, comments: “At Kia, we believe that transportation, mobility, and movement represent a human right. Our vision is to create sustainable mobility solutions for consumers, communities, and societies globally. Today we start putting this vision into action with the launch of our new brand purpose and strategy for the future.”

The ‘New Kia Brand Showcase’ can be viewed on the Kia Global YouTube channel from 09:00 Korean Standard Time on Friday January 15, 2021 (01:00 CET, January 15 / 16:00 PST, January 14): https://youtu.be/U67RlX9ibfo

Introducing Kia’s new brand purpose and slogan: ‘Movement that inspires’
Kia’s new brand slogan, ‘Movement that inspires’, is introduced today at the heart of a brand manifesto which reflects Kia’s new purpose of inspiring consumers through products and services, and their experiences with the brand.

Kia’s new brand purpose emphasizes that movement is at the genesis of human development. Movement enables people to see new places, to meet new people, and to have new experiences. This connection is the essence of Kia’s new brand – to enable human progress by providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.

Artur Martins, Senior Vice President, Head of Global Brand & Customer Experience at Kia, said “Movement has always been at heart of our brand, and moving people at the core of our business. Movement helps humankind to constantly progress, improve, and evolve. That is why at Kia we believe that movement inspires ideas.”

Kia has been in the ‘movement’ industry for more than 75 years, and the company went on to create Korea’s first domestic bicycles and to manufacture motorcycles and delivery trucks. Today, Kia is one of the biggest automakers globally, providing high-value passenger vehicles to millions of people around the world.

Under its new brand purpose, Kia will meet changing customer expectations about how they move, and how their movement impacts the world around them. Consumers are increasingly seeking out flexible, environmentally conscious, and integrated forms of transportation.

Kia’s new brand strategy is to respond to – and shape – these changing expectations by developing a range of products and services to meet customers’ needs in markets around the globe. These will offer greater access to a wider range of environmentally conscious mobility products and services to meet growing demand from customers worldwide for flexible, customizable, individualized mobility solutions, enabled by data and new technologies.

Kia Corporation‘s broader vision for sustainable mobility
Reflecting the brand’s broader vision for mobility, Kia has announced today a new corporate name as it expands into new business areas to promote sustainable mobility. By removing the ‘Motors’ from its name, Kia’s new corporate name shows a commitment to its long-term ‘Plan S’ business strategy. This was announced in 2020, and will see the brand establish a leadership position in the future mobility industry, expanding its business to encompass EVs, mobility solutions and services, purpose-built vehicles, and more. Alongside these efforts, Kia will simultaneously promote more sustainable production through the usage of clean energy and recyclable materials.

Kia is focused on popularizing battery electric vehicles (BEVs), and plans to reinforce its global product line-up with the introduction of seven new dedicated BEVs by 2027. These new models will include a range of passenger vehicles, SUVs and MPVs across several segments, each incorporating industry-leading technology for long-range driving and high-speed charging from Hyundai Motor Group’s new Electric-Global Modular Platform (E-GMP).

Kia is also developing a range of new Purpose-Built Vehicles (PBVs) for corporate customers. These specialized vehicles will be based on flexible ‘skateboard’ platforms, with modular bodies designed to meet the specific mobility needs of a broad range of corporate and fleet customers. Partnerships with the likes of Canoo and Arrival will mean Kia PBVs can offer different bodies mounted on top of an integrated modular ‘skateboard’ platform, tailored to users’ functional requirements.

Demand for PBVs is expected to grow five-fold by 2030 due to rapid and sustained growth in e-commerce and car-sharing services. Bespoke Kia PBVs will be tailored to meet the needs of corporate and fleet customers. For instance, these could include car-sharing vehicles, low-floor logistics vehicles, and delivery vehicles.

The change in the company’s corporate name also means transforming the organization’s working culture. President Song explains: “Changing our corporate name and logo is not only a cosmetic improvement. It represents us expanding our horizons and establishing new and emerging businesses that meet and exceed the diverse needs of our customers worldwide. More importantly, it also means adapting our working culture, enabling the creativity of all our employees and establishing an inspiring work environment.”

Development of eco-friendly mobility services
Another strategic objective under Plan S is a commitment by Kia to diversify its business to offer eco-friendly mobility services, centered on electric and autonomous driving across major global cities.

In addition, Kia is ramping up collaboration and partnerships with global mobility solutions businesses, diversifying mobility services in global strategic regions. In 2018, the company invested in Grab, Southeast Asia’s largest ride-hailing service, food delivery and payment solutions company; and in Ola in March 2019, an Indian company offering peer-to-peer ridesharing, ride-service hailing, taxi, food delivery and other mobility services.

Kia is also establishing other mobility services, including WiBLE, a car-sharing joint venture with Repsol, Spain’s major energy corporation, in Madrid. Launched in September 2018, WiBLE operates 500 Kia Niro Plug-in Hybrid EVs (PHEVs) through a free-floating method that allows users to freely rent and return vehicles within the service area. WiBLE remains one of Europe’s most successful shared mobility schemes, with over 130,000 members having registered since its inauguration. A new service, KiaMobility, was also launched in locations across Italy and Russia in September 2020, accelerating the company’s transformation to becoming a mobility solutions provider. KiaMobility will be introduced to several new markets in the years ahead.

Coming soon: Kia’s first dedicated BEV and a new design philosophy
The first of Kia’s next-generation BEVs will be revealed in the first quarter of 2021, embodying Kia’s shifting focus towards electrification. Based on new E-GMP technology, this dedicated BEV will boast a crossover-inspired design, while offering an electric driving range of over 500 kilometers and a high-speed charging time of under 20 minutes. This will also be the first global model to bear Kia’s new logo.

With its growing range of BEVs, Kia is targeting a 6.6% share of the global BEV market by 2025, and global annual sales of 500,000 BEVs by 2026.

Kia will also reveal more information about the new design direction of its future products and services in the weeks ahead, with a new design philosophy which reflects the brand’s transformation.

Karim Habib, Senior Vice President, Head of Kia Global Design Center, explains: “We want our products to deliver an instinctive and natural experience that can improve the daily lives of our customers. Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are more connected than ever, with our customers at the center of what we do.”

Kia Corporation – about us
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com 

 

Kia Motors America Logo

Photo – https://mma.prnewswire.com/media/1421102/New_Kia_Brand_Showcase_1.jpg

Logo – https://mma.prnewswire.com/media/812837/Kia_Motors_America_Logo.jpg  

 

SOURCE Kia Motors America

2021 Honda Ridgeline Arriving Next Month Ready to Rumble with Rugged New Look

0
The 2021 Honda Ridgeline begins arriving at Honda dealerships on Feb. 2, with bold new styling underscoring its rugged and versatile pickup truck capabilities. Ridgeline’s standard V6 power, fully independent suspension and standard torque-vectoring i-VTM4® all-wheel drive give it the capability to tackle challenging trails and treacherous roads with class-leading ride and handling. Manufacturer’s Suggested Retail Prices (MSRP) start at $36,490.

TORRANCE, Calif., Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — The 2021 Honda Ridgeline begins arriving at Honda dealerships on Feb. 2, with bold new styling underscoring its rugged and versatile pickup truck capabilities. Ridgeline’s standard V6 power, fully independent suspension and standard torque-vectoring i-VTM4® all-wheel drive give it the capability to tackle challenging trails and treacherous roads with class-leading ride and handling. Manufacturer’s Suggested Retail Prices (MSRP) start at $36,4901.

The 2021 Honda Ridgeline begins arriving at Honda dealerships on Feb. 2, with bold new styling underscoring its rugged and versatile pickup truck capabilities. Ridgeline’s standard V6 power, fully independent suspension and standard torque-vectoring i-VTM4® all-wheel drive give it the capability to tackle challenging trails and treacherous roads with class-leading ride and handling. Manufacturer’s Suggested Retail Prices (MSRP) start at $36,490.

Ridgeline continues to bring unmatched versatility, including the segment’s largest interior for passengers and gear, a brilliantly versatile bed featuring the class-exclusive In-Bed Trunk® lockable storage compartment, and best-in-class standard AWD model payload capacity.

For the 2021 model year, Ridgeline features all-new sheet metal from the front roof pillars forward, including a new hood with a pronounced power bulge, a new squared off nose and upright grille, and new front fenders. Flanking the grille are new, brighter LED headlights bisected by the crossbar atop the grille, which is painted gloss black on Sport trims and Black Edition, and is chrome plated on RTL and RTL-E. The body-color lower front bumper further accentuates the Ridgeline’s tough new look with a prominent skid plate and broad side vents that create air curtains to route air through the bumper and around the front tires and wheels to improve aerodynamic performance. A reshaped rear bumper exposes aggressive new twin exhaust outlets, and all Ridgeline trims feature tougher looking 18-inch wheels and an additional 20 mm of track width to give Ridgeline a broader, more planted stance. New tires top off the more rugged look with a more aggressive sidewall and shoulder design. Ridgeline also adds a new Radiant Red Metallic to its exterior color palette.

A new HPD Package was developed in collaboration with Honda Performance Development (HPD), Honda’s U.S.-based racing company, and adds a unique grille treatment, an HPD emblem, black fender flares, aggressive bronze-colored wheels, and special HPD graphics on the side of the bed—for a suggested retail price of $2,800. It’s one of four new post-production option packages available on all Ridgeline trims that include Utility ($1,465), Function ($270), and Function+ ($1,315).

Inside, the 2021 Ridgeline adds a physical volume knob for the audio system, and wireless phone charging. Plus, all Ridgeline trims get new contrast stitching on the seats; Sport trims add new cloth seat inserts; and Sport, RTL and RTL-E trims have new dash, steering wheel and center console accents. Ridgeline’s spacious cabin offers top-class passenger comfort and rear-seat legroom, with a flat floor and foldaway 60/40-split rear seat bottoms, offering enhanced flexibility for carrying long and tall items in the cabin.

A 280-horsepower, 3.5-liter direct-injected VTEC® V6 backed by a smooth and responsive 9-speed automatic transmission powers every 2021 Honda Ridgeline, with i-VTM4® torque-vectoring all-wheel drive now standard across the lineup. The i-VTM4® system automatically sends up to 70 percent of the engine’s 262 lb.-ft. (SAE net) of torque to the rear wheels and continuously apportions 100 percent of that torque between the left and right rear wheels based on driving conditions at each wheel. Ridgeline’s standard Intelligent Traction Dynamics System further optimizes power delivery and distribution in various conditions, including snow, pavement, mud and sand.

All 2021 Honda Ridgelines come standard with the Honda Sensing® suite of safety and driver-assistive technologies, featuring Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Lane Keeping Assist System (LKAS), Road Departure Mitigation (RDM) with Lane Departure Warning (LDW), and Adaptive Cruise Control (ACC). Ridgeline also targets top-class collision safety ratings from National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS), including an NCAP 5-star Overall Vehicle Score, a “GOOD” rating in all IIHS collision tests, and a “SUPERIOR” IIHS rating for front crash prevention.

2021 Ridgeline Pricing & EPA Data

Model / Trim

MSRP1

MSRP1 Including
$1,175 Destination
Charge

EPA Mileage Rating2

(City/Hwy/Combined)

Ridgeline Sport

$36,490

$37,665

18 / 24 / 21

Ridgeline RTL

$39,470

$40,645

18 / 24 / 21

Ridgeline RTL-E

$42,420

$43,595

18 / 24 / 21

Ridgeline Black Edition

$43,920

$45,095

18 / 24 / 21

About Honda

Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. Honda has the highest fleet average fuel economy and lowest CO2 emissions of any major full-line automaker in America, according to the latest data from the U.S. Environmental Protection Agency (EPA). The Honda lineup includes the Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda’s electrified vehicle lineup includes the Accord Hybrid, CR-V Hybrid, Insight hybrid, and the Clarity Fuel Cell and Clarity Plug-In Hybrid.

Honda has been producing automobiles in America for 38 years and currently operates 19 major manufacturing facilities in North America. In 2020, more than 95 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally-sourced parts.

For More Information

Additional media information including detailed pricing features and high-resolution photography of 2020 and 2021 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

1 MSRP excluding tax, license, registration, $1,175 destination charge and options. Dealer prices may vary.

2 Based on 2021 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.

Honda Logo.

Photo – https://mma.prnewswire.com/media/1420478/01_2021_Honda_Ridgeline_RTL_E_with_HPD_Package___Sized.jpg
Logo – https://mma.prnewswire.com/media/1420477/Honda_Logo_Logo.jpg

SOURCE American Honda Motor Co., Inc.

The Blue Book Network® and Regional Hispanic Contractors Association Form Strategic Alliance

0
The Blue Book Building & Construction Network

DALLAS, Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — The Blue Book Building and Construction Network www.thebluebook.com the largest and most active network in the commercial construction industry, has partnered with the Regional Hispanic Contractors Association https://regionalhca.org/ to provide its members with significant value-added benefits.

The Blue Book Building & Construction Network

This new alliance complements the missions of both organizations in supporting the growth of the construction industry. Subcontractors will now have access to pre-bid meetings, networking events, and special promotions and discounts. In addition, General Contractor members will have free access to The Blue Book Network’s leading Bid Communication and Collaboration solution, ONETEAM. 

“We are excited about the opportunity to become more actively involved with the RHCA,” said Matt Daniel, Dallas-Fort Worth Area General Manager at The Blue Book Network. “Both our organizations have had a presence in Dallas-Fort Worth for more than 20 years. Deepening our relationship with this partnership couldn’t have come at a better time and will benefit both our constituencies as well as the local economy.”  

John H. Martinez-D., President of the Regional Hispanic Contractors Association, commented, “During this time of uncertainty, The Blue Book Network partnership with the RHCA gives our diverse contractor members confidence in finding out about project opportunities. The RHCA is proud of our alliance with one of the construction industry’s most trusted members.”

About The Blue Book Building & Construction Network
The Blue Book Building & Construction Network / www.thebluebook.com is an employee-owned company and the largest, most active network in the U.S. commercial construction industry. Today, The Blue Book Network defines and delivers the industry through three unparalleled databases of: companies, projects and people. By integrating and understanding the relationships shared by these groups, The Blue Book Network provides an indispensable resource to connect with the industry every day.

About Regional Hispanic Contractors Association 
The mission of the Regional Hispanic Contractors Association is to promote and support the advancement and economic growth of the Hispanic contractors, architects and engineers in Texas. We are committed to developing programs and facilitating the resources needed to help the diverse Architectural, Engineering, and Construction (A/E/C) Industry reach their potential.

Contact: Matt Daniel, Area General Manager, (609)221-8247

Logo – https://mma.prnewswire.com/media/1273935/TBBN_Logo.jpg

SOURCE The Blue Book Building and Construction Network

The Nutrition Facts Label and MyPlate Can Help You Make Healthier Food Choices in 2021

0
MyPlate

SILVER SPRING, Md., Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Thinking about making healthier food choices as part of your New Year’s resolutions, but not sure where to start? The newly released Dietary Guidelines for Americans, 2020-2025 encourages Americans to make shifts in their food and beverage choices based on personal, cultural and traditional preferences in order to achieve a healthy dietary pattern. The updated Nutrition Facts label and MyPlate can serve as tools to help you set goals for a healthy dietary pattern and maintain them all year long!

Using the Nutrition Facts label to make healthier food choices.
The updated Nutrition Facts label can help you make informed choices that contribute to lifelong healthy eating habits and meet the recommendations from the Dietary Guidelines for Americans. The label provides important nutrition information about packaged food and drinks—from serving size to calories and nutrient information. So, what’s new on the label?

  • The serving size now appears in larger, bold font and some serving sizes have been updated. Serving sizes have also been updated to better reflect the amount people typically eat and drink.
  • Calories are now displayed in larger, bolder font.
  • Daily Values have been updated.
  • Added sugars, vitamin D, and potassium are now listed on the label. Manufacturers must declare the amount in addition to percent Daily Value for vitamins and minerals.

Here are a few ways you can make the most of the label in the new year.

  • Use the Nutrition Facts label to monitor calories and use serving information to help you choose the right portion sizes for you.
  • When shopping for groceries, use the label to compare different food items. More often, choose items higher in dietary fiber, vitamin D, calcium, iron, and potassium, and lower in saturated fat, sodium, and added sugars.

Planning your meals while keeping MyPlate in mind.
MyPlate shows the five food groups that are the building blocks of a healthy diet using a familiar image: a place setting for a meal. Here are a few ways you can use MyPlate to stick with your resolutions in 2021.

  • Try to include all five food groups (vegetables, fruits, grains, protein foods, and dairy) in your meals. To make sure you’re getting the nutrients you need, choose a variety of foods and beverages from each food group.
  • Make small changes to your meals so that they are as complete as possible. For example, if you are cooking pasta, add veggies to the sauce. Or if you’re craving something sweet, cut up fruit for dessert!

Learn more about how you can use the Nutrition Facts label and MyPlate together to make healthier choices: https://www.fda.gov/food/new-nutrition-facts-label/using-nutrition-facts-label-and-myplate-make-healthier-choices.

For more nutrition education information from FDA, visit www.fda.gov/nutritioneducation.

Contact: Media: 1-301-796-4540 Consumers: 1-888-SAFEFOOD (toll-free)

U.S. Food and Drug Administration

Photo – https://mma.prnewswire.com/media/1417937/MyPlate.jpg
Logo – https://mma.prnewswire.com/media/585467/ucm519149_Logo.jpg

 

SOURCE U.S. Food and Drug Administration

The Nutrition Facts Label and MyPlate Can Help You Make Healthier Food Choices in 2021

0
MyPlate

SILVER SPRING, Md., Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Thinking about making healthier food choices as part of your New Year’s resolutions, but not sure where to start? The newly released Dietary Guidelines for Americans, 2020-2025 encourages Americans to make shifts in their food and beverage choices based on personal, cultural and traditional preferences in order to achieve a healthy dietary pattern. The updated Nutrition Facts label and MyPlate can serve as tools to help you set goals for a healthy dietary pattern and maintain them all year long!

Using the Nutrition Facts label to make healthier food choices.
The updated Nutrition Facts label can help you make informed choices that contribute to lifelong healthy eating habits and meet the recommendations from the Dietary Guidelines for Americans. The label provides important nutrition information about packaged food and drinks—from serving size to calories and nutrient information. So, what’s new on the label?

  • The serving size now appears in larger, bold font and some serving sizes have been updated. Serving sizes have also been updated to better reflect the amount people typically eat and drink.
  • Calories are now displayed in larger, bolder font.
  • Daily Values have been updated.
  • Added sugars, vitamin D, and potassium are now listed on the label. Manufacturers must declare the amount in addition to percent Daily Value for vitamins and minerals.

Here are a few ways you can make the most of the label in the new year.

  • Use the Nutrition Facts label to monitor calories and use serving information to help you choose the right portion sizes for you.
  • When shopping for groceries, use the label to compare different food items. More often, choose items higher in dietary fiber, vitamin D, calcium, iron, and potassium, and lower in saturated fat, sodium, and added sugars.

Planning your meals while keeping MyPlate in mind.
MyPlate shows the five food groups that are the building blocks of a healthy diet using a familiar image: a place setting for a meal. Here are a few ways you can use MyPlate to stick with your resolutions in 2021.

  • Try to include all five food groups (vegetables, fruits, grains, protein foods, and dairy) in your meals. To make sure you’re getting the nutrients you need, choose a variety of foods and beverages from each food group.
  • Make small changes to your meals so that they are as complete as possible. For example, if you are cooking pasta, add veggies to the sauce. Or if you’re craving something sweet, cut up fruit for dessert!

Learn more about how you can use the Nutrition Facts label and MyPlate together to make healthier choices: https://www.fda.gov/food/new-nutrition-facts-label/using-nutrition-facts-label-and-myplate-make-healthier-choices.

For more nutrition education information from FDA, visit www.fda.gov/nutritioneducation.

Contact: Media: 1-301-796-4540 Consumers: 1-888-SAFEFOOD (toll-free)

U.S. Food and Drug Administration

Photo – https://mma.prnewswire.com/media/1417937/MyPlate.jpg
Logo – https://mma.prnewswire.com/media/585467/ucm519149_Logo.jpg

 

SOURCE U.S. Food and Drug Administration

Toyota Research Institute and Stanford University’s Dynamic Design Lab Study How to Improve Automotive Safety

0
Inspired by the Skills of Professional Drift Drivers, Research Seeks to Combine the Technology of Vehicle Automation with Artificial Intelligence Algorithms

Inspired by the Skills of Professional Drift Drivers, Research Seeks to Combine the Technology of Vehicle Automation with Artificial Intelligence Algorithms

LOS ALTOS, Calif., Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — What if every driver who ran into trouble had the instinctive reflexes of a professional race car driver and the calculated foresight of a supercomputer to avoid a crash? Researchers at Toyota Research Institute are working with Stanford’s Dynamic Design Lab to make this vision come true.

Inspired by the Skills of Professional Drift Drivers, Research Seeks to Combine the Technology of Vehicle Automation with Artificial Intelligence Algorithms

The engineers are conducting research into how to bring together the instincts of professional drivers and automated driving technology. Their goal is to design a new level of active safety technology and share it broadly so that Toyota and other auto manufacturers can deploy it on the road.

“Every day, there are deadly vehicle crashes that result from extreme situations where most drivers would need superhuman skills to avoid a collision,” said Gill Pratt, TRI CEO and Chief Scientist at Toyota Motor Corporation (TMC). “The reality is that every driver has vulnerabilities, and to avoid a crash, drivers often need to make maneuvers that are beyond their abilities. Through this project, TRI will learn from some of the most skilled drivers in the world to develop sophisticated control algorithms that amplify human driving abilities and keep people safe. This is the essence of the Toyota Guardian™ approach.”

Every year, car crashes result in nearly 40,000 fatalities in the United States, and about 1.25 million fatalities worldwide. Toyota’s goal is to reduce that number to zero. While most crashes occur in mundane situations, in other situations drivers may need to make maneuvers that take their vehicle close to and, at times, exceed normal limits of handling. When faced with wet or slippery roads for instance, professional drivers may choose to ‘drift’ the car through a turn.

“Since 2008, our lab has taken inspiration from human race car drivers in designing algorithms that enable automated vehicles to handle the most challenging emergencies,” said Professor Chris Gerdes of Stanford University’s Dynamic Design Laboratory.  “Through this research, we have the opportunity to move these ideas much closer to saving lives on the road.” 

TRI has supported the Dynamic Design Lab’s research for many years. The current project draws upon Stanford’s published paper, “Opening New Dimensions: Vehicle Motion Planning and Control using Brakes while Drifting,” in which Stanford researchers demonstrated advanced drifting on MARTY, an electrified, automated DeLorean. Stanford’s experimental results produced a proof-of-concept architecture capable of controlling a rear-wheel drive vehicle in a drift using brakes, steering and propulsion. TRI is now applying this architecture to vehicle platforms, including the GR Supra.

TRI is also engaging Toyota’s engineering expertise in motorsports and advanced development. Toyota Racing Development (TRD U.S.A., Inc.) in the United States is providing valuable technical and experiential know-how in motorsports and drifting. Separately, TRI is also working with Toyota Motor Corporation’s Vehicle Dynamics Control Team — based in Japan — to apply the drifting architecture for future Toyota vehicles.

About Toyota Research Institute
Toyota Research Institute (TRI), established in 2015, aims to develop active vehicle safety and automated driving technologies, robotics, and other human amplification technology.  Led by Dr. Gill Pratt, TRI’s researchers use artificial intelligence to benefit society and improve the human condition by creating a future where everyone has the freedom to move, engage, and explore. TRI is based in the United States, with offices in Los Altos, California, Cambridge, Massachusetts, and Ann Arbor, Michigan. For more information about TRI, please visit http://tri.global.

Media Contacts

Stephen Hughes
Communications Manager
Toyota Research Institute
Stephen.Hughes@tri.global
650-422-8947

Wendy Rosen
Communications Dir.
Toyota Research Institute
Wendy.Rosen@tri.global
650-284-6429

Toyota Research Institute Logo

Photo – https://mma.prnewswire.com/media/1420275/1_TRI_EVDC_Action.jpg  
Logo – https://mma.prnewswire.com/media/534539/Toyota_Research_Institute_Logo.jpg

SOURCE Toyota Research Institute

Lydia Hernández’s new book Una Vida en las Manos de Dios, a heartwarming memoir about the author’s fulfilling and blessed life

0
Lydia-Hernandez

HOBART, Ind., Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — Lydia Hernández said this about her book: “Throughout my life I have had experiences that have made me grow as a person, woman, mother, wife, daughter, coworker and as a member of a community. They have made me value each member of the community in my life. I have also been able to understand God’s purposes in my life and in all human beings on planet Earth. Some of those experiences will be written up in my autobiography that, for years, I have tried to write; and I think this is the moment to let my dream come true.”

Published by Page Publishing, Lydia Hernández’s new book Una Vida en las Manos de Dios hopes to inspire the readers with evoking wisdom about life’s quaintness and God’s guiding presence for those who steadfastly commit their lives to his will.

Consumers who wish to witness a life lived in boundless grace and fortitude can purchase Una Vida en las Manos de Dios in any bookstore or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1420038/Lydia_Hernandez.jpg

SOURCE Page Publishing

Angel Osiris Milian’s new book La Despedida por un Vencido, a riveting memoir that exposes the American injustice in the judicial system

0
Angel-Osiris-Milian

DELTONA, Fla., Jan. 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book La Despedida por un Vencido was created by Angel Osiris Milian. Angel is an author who hails from Morón, Cuba. At the request of his family and friends, he left Cuba and arrived in the United States of America from the Guantánamo Bay Naval Base.

Angel Osiris Milian said this about his book: “I believe in American justice. I am fully aware of the value represented by its independence from other powers. This book is not a challenge to its judicial system but the human condition. Man continues to be the same selfish being from the beginning who likes to run over the weakest and bow down to the strong. Those who think that laws can change human nature are wrong. How a trial and its components are structured is of no use when the heart of its executors is perverse. This and no other is the reason why this testimony is given. This is the real experience of an unethical jury, a judge, a prosecutor, and a public defender obsessed with punishing a poor man to please the excesses of a police inspector who lies. They know it well, but they fear going against him.

But the case does not end here. The policeman who arrests me does not attend the trial either. My accuser turns out to be a famous inspector that I do not remember having seen before and he fabricates a laughable story due to its degree of irrationality and contradictions. His testimony would not have withstood a slight investigation. The prosecution, in complicity with the judge and my public defender, dedicated themselves to hiding the evidence required for the case.

Hopefully this case leads to the sincere reflection of those who, having the opportunity to make a fair trial, preferred to stain the justice of this great nation with their conduct.”

Published by Page Publishing, Angel Osiris Milian’s new book La Despedida por un Vencido presents a no-holds-barred account of the author’s harrowing experiences with the corrupt justice system in America that greatly impacted his life as well as others who share a similar journey with him.

Consumers who wish to be aware of the prevailing crimes against humanity in America can purchase La Despedida por un Vencido in any bookstore or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1420046/Angel_Osiris_Milian.jpg

SOURCE Page Publishing