FAIRFAX, Va., April 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Content that is riveting and shareable, messages that are deeply grounded in insights and consumer engagement at the touch points that matter most – this is the curriculum for the 2015 AHAA Annual Conference, taking place April 27-29 at the Eden Roc Miami Beach. AHAA: The Voice of Hispanic Marketing is taking a bold approach this year, as it invites the industry to say goodbye to the “general market” and welcome the upcoming majority mainstream, which is primarily fueled by Hispanics. Brands and agencies, who want to stay relevant and grow their business in tomorrow’s marketplace, must understand this influential segment in order to stay alive. That’s why AHAA has invited C-suite leaders from forward-thinking brands and visionary trendsetters to serve as faculty and address the most important issues of the marketing industry today.

“The key to business growth has always been with the Hispanic market. AHAA has said it for years, and now top brands are with us, helping us drive the train and create future storylines,” said AHAA Chair Aldo Quevedo, principal/creative director of Richards/Lerma. “Content marketing, creative, digital, entertainment, mobile, programmatic, public relations, social media – all of these disciplines significantly impact the Hispanic market. That’s why this is a banner year for the AHAA Annual Conference: we are not only delivering big names, but we are putting together the content that every marketer needs to be successful.”

AHAA has brought together a list of who’s who marketing elite who understand the enormous impact the multicultural market has on American business: Kavita Vazirani, SVP, Media Strategy & Sciences, Comcast; Heidi Browning, SVP, Strategic Solutions, Pandora; Deanie Elsner,former CMO of Kraft Foods Group, Brian Terkelsen, CEO of MediaVest USA; Rick Gomez, SVP, Marketing, Target; Peter Hall, SVP, Marketing, Heineken Americas; Jim McNamara, Chairman of Panamax Films and Pantelion Films; Bob Pittman, Chairman and CEO of iHeartMedia, Inc.

Adding star power to the lineup are Latin GRAMMY® nominated singer/songwriter Leslie Grace, who is headlining a music/pop culture session, and Emmy®-nominated host of National Geographic Channel’s hit TV series Brain Games and creator of viral short film series Shots of Awe, Jason Silva, who will provide a futurist perspective on marketing. In addition, top firms, such as Nielsen, The Futures Company, Mintel, and the Hispanic Public Relations Association (HPRA) have chosen AHAA as the platform to unveil never-before-seen research on the Multicultural Superconsumer, Poly-cultural America, Millennials and Public Relations in the face of Total Market.

In what will be sure to be the talk of the conference, AHAA will extend its thought leadership position on Total Market by hosting a Total Market Luncheon to gauge industry pulse and explore best practices. With an innovative town-hall-meets-speed-dating format, each table will provide feedback to a series of questions and polls in a 140-character tweet with a public release of the results – be they fun or controversial – that very same day.

AHAA is known for its engaging and dynamite panels as well as never-seen-before research from top firms. This year, leaders from NBC Universal, Yahoo and IAB will talk about programmatic marketing; the dream team that catapulted Red Bull as a viral lifestyle brand will discuss content marketing; and for the first time, AHAA will have two Social Media SUPER Sessions featuring some of the biggest names across the blogosphere: Lynn Ponder, founder, webcitygirls and creator of interactive online talk show “Behind the Pink Wig;” Hector Trejo, creative senior production, development, digital team at Latin World Entertainment; multi-media personality Jessica Northey, founder, Country Music’s #CMchat; and Kim Garst, author, Will The Real You Please Stand Up; Ana Flores, blogger, author and social media entrepreneur, founder of Latinas Bloggers Connect; Marinés Duarte, family & lifestyle expert for Univision, co-founder of M4 Media Group, and founder of En Tu Zapatos blog; Jeanette Kaplun, award-winning journalist, TV personality, and founder of bilingual platform Hispana Global.

Finally, AHAA will crown the 2015 Marketer of the Year winner, the best account and media planners of our industry with the HispanicAd.com HAPE and HMPE Awards, and the best creative campaigns as part of the 2015 U.S.H. Idea Awards, taking place at The Colony Theatre in Miami, FL on Tuesday, April 28, 2015. In fact, prior to the awards, AHAA will provide a sneak peek of the best of Latin American creativity with the “Eye on Latin America,” a select reel of inspiring, unexpected work that garnished global recognition with El Ojo Awards.

To register for the conference, please visit http://ahaa.org and download the conference app at https://crowd.cc/s/5usQ. Follow AHAA on Twitter using its @ahaa handle and join in the conference chatter on Facebook, LinkedIn and Twitter using the hashtag #thinkahaa.

About AHAA:
Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.