NORTHBROOK, Illinois, June 2, 2016 /PRNewswire-HISPANIC PR WIRE/ — In a game filled with unpredictability and uncertainty, many soccer fans put their faith in rituals and superstitions, even looking to animals to help predict the outcome of a match. As the oldest international continental soccer competition in the world kicks off in America this month, Allstate Insurance Company is embracing fans’ reliance on rituals and turning to their Hispanic advertising character Mala Suerte and his black cat sidekick, Lucky, to foretell the fate of the tournament’s participants.
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Throughout soccer history, there have only been a handful of animal oracles whose prediction accuracy has earned them international fame – enter: Lucky. After successfully predicting the losing team in Brazil in 2014, Lucky will once again tap into his fortune-telling abilities in the upcoming Cup, taking place in the United States for the first time in tournament history.
Leading into each match, Lucky will predict the loser of the upcoming game through a variety of picking methods that will be captured in short videos and posted to social media. Former Mexican National Team legend Claudio Suárez will help reveal Lucky’s first picks alongside Mala Suerte live from LA ahead of the first tournament match on June 3. From kick-off to the final whistle, soccer fans following Soy La Mala Suerte on Facebook and Twitter can tune-in to discover their team’s fate, and try to influence Lucky’s decision by using the hashtag #EnviaMalaSuerte followed by their rival team.
“For the past six years, Allstate’s Mala Suerte has personified the bad luck that can come at any time by not having the right protection,” said Georgina Flores, vice president of Integrated Marketing Communications for Allstate Insurance Company. “The campaign is about celebrating the fans and their passion for soccer and alliance to their teams, and to serve as a reminder that the good hands of Allstate are there to protect you from the uncertainties of life and unforeseen bad luck.”
As the tournament’s top two teams prepare to take the field for the finals in Rutherford, NJ on June 26, Lucky will make his final prediction alongside Mala Suerte live on ESPN Deportes’ “Futbol Picante.” Fans across the country can tune in to see Lucky reveal the outcome of this summer’s most highly anticipated soccer match-up.
For more information on Lucky’s tournament picks, soccer fans can follow Soy La Mala Suerte on Twitter and Facebook and follow the hashtag #EnviaMalaSuerte.
Allstate, an official sponsor of the Mexican National Team and Major League Soccer, has been a longtime supporter of the soccer community. In addition to tapping into the competitive nature of fans around this summer’s tournament, the Company announced a partnership with the U.S. Soccer Foundation’s Passback program in May as part of its mission to support the local community and next generation of soccer fans and players. For more information, please visit www.passback.org.
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, protecting approximately 16 million households from life’s uncertainties through auto, home, life and other insurance offered through its Allstate, Esurance, Encompass and Answer Financial brand names. Now celebrating its 85th anniversary as an insurer, Allstate is widely known through the slogan “You’re In Good Hands With Allstate®.” The Allstate brand’s network of small businesses offers auto, home, life and retirement products and services to customers in the United States and Canada. In 2015, The Allstate Foundation, Allstate, its employees and agency owners gave $36 million to support local communities. Allstate employees and agency owners donated 230,000 hours of service across the country.
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