SAN FRANCISCO, June 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — BRC Group, the leading marketer and producer of Hispanic soccer programs in the U.S., and owner of Alianza de Futbol, the country’s largest and most prestigious amateur, Hispanic soccer program, is excited to announce the launch of JUGOtv, a multi-platform digital sports network for U.S. Hispanic soccer fans.
Recognizing the popularity of the Mexican soccer league – LigaMX – which delivers the largest TV audience of all soccer leagues televised in the U.S., foreign or domestic, JUGOtv will focus on bringing Mexican soccer and its stars closer to their fans in the U.S. To do this, JUGOtv has partnered with some of Mexico’s greatest stars and personalities, including Rafa Marquez, Luis Garcia and Ramon Ramirez. JUGOtv will also be offering unique digital content opportunities with exclusive BRC Group clients including Oswaldo Sanchez and Carlos Valderrama.
“We’re thrilled to partner with these great players, who played at the highest level of the sport on a global stage, who reach millions of fans through their social media, and who will help us to bring the game and its stars closer to fans in the U.S. in an exciting and entertaining way,” said Richard Copeland, Managing Director of BRC Group. “We have been working in Hispanic soccer in the U.S. for almost 15 years now, and know firsthand the incredible passion and insatiable appetite that Hispanic soccer fans have for ‘futbol’.”
In addition to the celebrity hosted content, JUGOtv will also be producing several original series including Cruzando Fronteras, a 20 episode series featuring 20 players that are currently playing professionally in Mexico after being discovered in Alianza de Futbol’s scouting program-POWERADE® Sueño Alianza. “It’s a very unique situation and interesting dynamic, where the parents or grandparents of these players came to the U.S. from Mexico for a better life, and now these young men have gone back to Mexico to pursue a professional soccer career,” said Joaquin Escoto, Alianza de Futbol’s Managing Director. “There’s so many great stories and we look forward to following the journeys of these players, and more.“
JUGOtv’s content will be primarily short form video produced for consumption by Hispanic millennials on their mobile devices. JUGOtv’s content can be found at www.jugo.tv, www.facebook.com/jugotelevision, www.twitter.com/jugo_tv, and YouTube JUGOtv.
About BRC Group
Founded in 2003 by Brad Rothenberg and Richard Copeland, BRC Group has produced Hispanic soccer events in over 40 cities throughout the U.S. starting with creation and launch in 2003 of MLS Futbolito, Major League Soccer’s first Hispanic fan development program. In 2004, BRC Group launched Alianza de Futbol, which today includes 30,000 players and over 200,000 Hispanic consumers attending Alianza events. With offices in San Francisco, CA and Mexico City, BRC Group also represents many of the top soccer legends from Mexico and South America including Rafa Marquez, Oswaldo Sanchez, Ramon Ramirez, Carlos Valderrama and others.
