NEW YORK, Feb. 20, 2019 /PRNewswire-HISPANIC PR WIRE/ — BUCHANAN’S Blended Scotch Whisky is proud to announce the release of BUCHANAN’S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design. The custom design of the award-winning 12-year-old blend was created by global Latin music artist J Balvin, who has partnered with the brand for its Es Nuestro Momento campaign since 2016. The exclusive release marks the brand’s first-ever product collaboration and represents its commitment to celebrating the greatness of the Latin community.
Much like the brand’s founder James Buchanan, a Scotch Whisky pioneer and one of the most celebrated businessmen of his era, J Balvin has pursued his dreams and pushed boundaries in music, making significant contributions to mass culture while staying true to his roots. Through the J Balvin limited edition design, the brand toasts the impact of Latin culture on art, music, fashion and beyond, and all those leaving their mark on the world.
“When we began our partnership with J Balvin in 2016 to launch our Es Nuestro Momento campaign, we aimed to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness, ” commented Tara King, BUCHANAN’S Blended Scotch Whisky Senior Brand Manager at Diageo North America. “We hope the BUCHANAN’S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design is a source of pride and inspiration to this unstoppable community doing incredible things.”
During the multi-year partnership, the brand and J Balvin have worked to bring the Es Nuestro Momento spirit to life. Together, they have celebrated rising music talent, giving producers and creators a chance to feature J Balvin on a track. BUCHANAN’s Blended Scotch Whisky has also sponsored Balvin’s last two U.S. tours, encouraging fans of legal drinking age to “leave their mark” at the brand’s Casa Buchanan’s tour experience. Most recently, they have spotlighted artistic talent with a national pack design contest.
“I am so proud to have had the once-in-a-lifetime opportunity to create a special pack design with BUCHANAN’S Blended Scotch Whisky – a brand that has supported my career and the Latin community for years, and an iconic whisky enjoyed by so many,” said J Balvin. “I drew inspiration from the colors and vibrancy of Latin culture for the design, and I hope it makes people proud of everything we continue to accomplish and contribute.”
BUCHANAN’S DeLuxe Blended Scotch Whisky can be enjoyed responsibly in J Balvin’s signature ‘La Familia’ cocktail, with guava juice, lemon juice, simple syrup and topped off with soda. The BUCHANAN’S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design will be available until supplies last in CA, TX, FL, NJ, NY, IL, AZ and CO wherever fine spirits are sold with a suggested retail price of $31 (750 ml/bottle, 40% ABV).
For additional information on BUCHANAN’S Blended Scotch Whisky, please visit www.BuchanansWhisky.com. Stay up to date with the brand by following @BuchanansUS on Facebook, @BuchanansWhisky on Instagram and @BuchanansUSA on Twitter.
CONTACTS:
DIAGEO North America
Daniel Mazier
[email protected]
646-223-2108
Hunter Public Relations
[email protected]
212-679-6600
About BUCHANAN’S Blended Scotch Whisky
BUCHANAN’S Blended Scotch Whisky is the ultimate choice for those who are working hard to follow their dreams and who enjoy sharing their success with others. BUCHANAN’S Blended Scotch Whisky is a proud champion of Hispanic culture and believes Es Nuestro Momento to celebrate the new generation of leaders and their contributions to American culture. The BUCHANAN’S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan’s commitment to creating the finest blended Scotch Whiskies. The BUCHANAN’S Blended Scotch Whisky Portfolio features five award-winning marques, including: BUCHANAN’S DeLuxe Blended Scotch Whisky, BUCHANAN’S MASTER Blended Scotch Whisky,, BUCHANAN’S Select Blended Scotch Whisky, BUCHANAN’S Special Reserve Blended Scotch Whisky, and BUCHANAN’S RED SEAL Blended Scotch Whisky,. All of these marques have been recognized in the most prestigious international spirits competitions. For more information, visit www.BuchanansWhisky.com or connect with us on Facebook: www.facebook.com/BuchanansUS, Instagram: www.instagram.com/BuchanansWhisky, and Twitter: www.twitter.com/BuchanansUSA.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies; Smirnoff, Cîroc and Ketel One vodkas; Captain Morgan; Baileys; Don Julio; Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.
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SOURCE Diageo North America
