CENTURY 21 Real Estate Exclusive Real Estate Brand Sponsor Of NAHREP’s “53 Million & One” Nuevo Latino Tour
Sponsorship Recognizes Latino Culture, Entrepreneurship and Homeownership are Inseparable
MADISON, N.J., April 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — CENTURY 21® Real Estate, the iconic brand and franchisor with the largest global network in the residential real estate industry including approximately 6,900 independent offices worldwide, today announced that it is the exclusive real estate brand sponsor of the National Association of Hispanic Real Estate Professionals’ (NAHREP) “53 Million & One” Nuevo Latino Tour. The sponsorship reflects another significant action taken by the brand to champion multiculturalism within the real estate industry, foster Hispanic entrepreneurship, and bolster the company’s long-standing core belief that Latino culture and homeownership are inseparable.
“We are proud of our continuing partnership with NAHREP and enthusiastically join with them to bring to market opportunities that serve to advance sustainable Hispanic homeownership,” said Rick Davidson, president and chief executive officer, Century 21 Real Estate LLC. “Our work together is helping to make a difference for individuals and families in communities across the country. It is efforts like sponsoring the Tour that showcase our company’s emphasis on being the brand of choice for Hispanic entrepreneurs looking to build wealth in real estate, either as affiliated agents or broker owners, or as home buyers, sellers and property investors.”
According to NAHREP, “53 Million & One” tells the story of Gerardo (Jerry) Ascencio’s journey from a small rural town in Mexico to become a successful real estate entrepreneur in the land of opportunity. Jerry’s story shines a spotlight on his driving desire to succeed, his ascendancy to becoming NAHREP President in 2012 and current chairman of its Foundation, and the challenges and experiences that define the more than 53 million Latinos who call America home and who aspire to have their own piece of the American Dream of Homeownership.
“As a company, we strive to reflect the markets we serve, to bridge language barriers and to provide our affiliates with the resources they need to understand the cultural differences of today’s home buying and selling consumers,” added Davidson, who also noted the brand’s unparalleled annual representation on NAHREP’s “Top 250 Latino Real Estate Agents,” their completely revamped Spanish language website at century21espanol.com, available Spanish-language listing presentations and national advertising materials, and the company’s recent advertising buy for the 2015 Latin Grammy awards this November. “We value and respect Jerry’s story and the personal sacrifices made by the 53 million other members of this multi-cultural family, and feel strongly that the importance of the Hispanic community to our nation, to our economy and to the real estate industry as a whole needs to be heard loud and clear by as many people as possible.”
“CENTURY 21 Real Estate is the leader when it comes to support and service to the Hispanic community and the Nuevo Latino Tour would not be possible without them” said Gary Acosta, co-founder and chief executive officer, NAHREP. “This theatrical presentation gives us a unique opportunity to introduce our mission of sustainable homeownership to a broad audience.”
The NAHREP “53 Million & One” Nuevo Latino Tour will take place in 25 cities. The first performance will be held in Houston on May 14, followed by Fort Worth (May 18), Austin (May 19), Dallas (May 20) and San Antonio (May 21). The Tour will also feature a “talk back” session moderated by Broadway and Hollywood veteran Rick Najera, during which audience members will have a Q&A session with Jerry Ascencio, representatives from CENTURY 21 Real Estate, NAHREP and local show sponsors, or any combination thereof. For detailed show information and locations, please go to http://nahrep.org/nuevolatinotour/.
NAHREP is a purpose-driven organization that is propelled by a passionate combination of entrepreneurial spirit, cultural heritage and the advocacy of its members. Its mission is to advance sustainable Hispanic homeownership.
About Century 21 Real Estate LLC
Century 21 Real Estate LLC (CENTURY21.com) is comprised of approximately 6,900 independently owned and operated franchised broker offices in 78 countries and territories worldwide with more than 101,000 independent sales professionals. The CENTURY 21 System provides brand marks, marketing, communications and innovative technology solutions that help enable its franchisees and their independent sales associates to attract and engage prospects, nurture customers, and deliver a positive real estate transaction experience.
CENTURY 21 Real Estate was ranked highest in overall customer satisfaction by the J.D. Power 2014 Home Buyer/Seller Satisfaction StudySM. Specifically, CENTURY 21 Real Estate swept the awards by receiving the highest ranking among national real estate companies across all four customer satisfaction segments in the study, including: First-Time Home-Buyer Satisfaction, Repeat Home-Buyer Satisfaction, First-Time Home-Seller Satisfaction and Repeat Home-Seller Satisfaction.
The CENTURY 21 brand, as identified by consumers from a list of real estate agencies in the Millward Brown 2014 Ad Tracking Study, is the most recognized brand name in real estate, and the industry leader in brand awareness – a position it has held since 1999.
The CENTURY 21 Real Estate national website — century21.com – was the number one “most visited” real estate franchise website, attracting more unique visitors than any other real estate franchise brand site, in the years 2013 and 2014, respectively, according to comScore, Inc., a global leader in digital measurement and analytics.
C21® System members are active members of the communities in which they live and work, having raised over $111 million in total contributions to Easter Seals since 1979.
To find answers to your real estate questions, please visit the website that best meets your needs: century21.com, century21Global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com.
Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
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