NEW YORK, Feb. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — MiCrush, a free mobile dating app specially designed for the Latino user, the nation’s second-largest ethnic group, is officially available for use on iPhone and Android.

MiCrush is the newest mobile app from Crush Mobile, an application designer specializing in location-based, speed dating apps where users can find, chat and meet up with demographically-specific matches near them. 

“Mobile dating has become a highly social experience and is here to stay,” says Sonya Kreizman, COO at Crush Mobile. “Today, it’s not uncommon to see a group of friends hanging out and sharing profiles of singles they’re considering meeting – gone are the days of trying to hide that you met your girlfriend or boyfriend through a dating app.” She adds, “With MiCrush, users can connect with other users automatically, whether they’re browsing in the city where they live or traveling someplace new.”

Nearly two-thirds of Latinos are online, and they are among the most avid social media users – adopting mobile phones faster than any other group and are more likely to use mobile web and apps.

MiCrush is the ideal app for young Latino singles and professionals, providing a way for the busy dater to make private connections on the go. Users log in through their Facebook accounts; automatically creating a profile that allows them to browse potential matches. Users sort by “Crush” or “No, Gracias.” If a crush is mutual, the app will connect users in a private chat to explore their new crush. And the app’s “Say Hola” feature allows you to jumpstart the conversation by sending a message to potential matches, without waiting for a match – this feature is available through in-app purchases.

MiCrush users also have the option to describe their Latin American roots and filter their ideal matches by preferred Latin American background in the settings to link up with fellow daters. 

“Dating apps are the ideal way for young millennials to fit romance into their busy lifestyles,” Natasha Nova, Crush Mobile co-founder, said. “With our targeted app, users can quickly find matches specific to their demographic, making finding love easier than ever.”

While in its initial stage, MiCrush intends a targeted approach among major US cities with plans to expand globally, capitalizing on a growing, Latino-dating community.

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