NEW YORK, Oct. 24, 2014 /PRNewswire-HISPANIC PR WIRE/ — Join Lancome for the fifth annual Genifique Day to benefit St. Jude Children’s Research Hospital. Today and tomorrow, Lancome will donate $7 directly to St. Jude Children’s Research Hospital for every bottle of Advanced Genifique Youth Activating Concentrate, Genifique Eye Light-Pearl and Genifique Yeux sold, to underscore Genifique’s 7-day radiance results. The brand has tapped Celebrity Makeup Artist Mickey Williams to host events at select Lancome counters around the country to support Genifique Day. Today, she will be at Macy’s Herald Square in New York City from 12 – 5PM providing complimentary makeovers that can be shared via the Lancome photo booth.

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/TG14-LancomeRev.mp4
Photo – http://photos.prnewswire.com/prnh/20141023/154106

Each year, in honor of national Genifique Day, hundreds of thousands of dollars in vital donations are raised for St. Jude. Each Genifique bottle sold helps the hospital fulfill its mission to find cures and save children battling cancer and other life-threatening diseases. It costs $2 million a day to operate the hospital, and your individual contribution can help in so many ways:

21 bottles could pay for one night of family housing
9 bottles could cover one blood count test
5 bottles could buy a day of meals
3 bottles could pay for one bone marrow needle

Additionally, the brand will continue its social media campaign through this final weekend—Instagram or Tweet your hands in the shape of a heart and post to social media with the #LancomeGivesBack hashtag, and the brand will make a $1 donation to St. Jude (up to the $20,000 goal).

“I’m honored to be affiliated with a brand such as Lancome that supports such a worthy and meaningful cause,” Lancome ambassadress Lupita Nyong’o states. “Growing up, I witnessed doctors in my own family work tirelessly to restore the health of people around them. I understand how important it is to support efforts to find cures for critical diseases, and I therefore proudly support the work that St. Jude is doing, especially in pediatric cancer, to help the children there lead better, healthier lives.”

The Genifique collection serves as the epitome of Lancome’s commitment to helping women look and feel their overall best. Inspired by cutting edge science, Genifique’s award-winning formula infuses skin with radiance while visibly reactivating the 10 key signs of youth.

“Thanks to Lancome and other supporters, St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases,” says Richard Shadyac Jr., President and CEO of ALSAC/St. Jude Children’s Research Hospital. “Our founder Danny Thomas believed that no child should die in the dawn of life. To fulfill this promise, St. Jude depends on initiatives like national Genifique Day to support the life-saving reseach and treatment conducted at the hospital, and ensure that no family ever receives a bill from St. Jude for treatment, travel, housing or food.”

About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude has the world’s best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.

About Lancome and Genifique
Since its founding in 1935, Lancome has been a premier purveyor of luxury makeup, skincare and fragrance. Synonymous with Parisian chic, Lancome delivers timeless beauty by way of cutting-edge science. The brand’s bestselling, award-winning Genifique formula became an instant classic since launching in 2009 thanks to its breakthrough benefits and luxe appeal. Like the life-changing institute it supports, St. Jude Children’s Hospital, Advanced Genifique is built on a heritage of research. Advanced Genifique leverages the power of science to reactivate youthful radiance in just 7 days.

About the Lancome and St. Jude Partnership
Through state-of-the-art research, Lancome pioneers new concepts in beauty, while always remembering that true beauty lies beyond appearances. As Lancome’s national charity partner since 2010, St. Jude Children’s Research Hospital is internationally recognized for its leading work finding cures and saving children. Through focused research, St. Jude has raised the overall survival rates for childhood cancers from 20 percent at its founding in 1962 to a current 80 percent. Lancome respects St. Jude’s passion for research and dedication to making a difference in the lives of millions of families. For more information, go to www.stjude.org.

Genifique Day: Celebrating the Beauty of Scientific Research
During the month of October, visit any participating Lancome counter to try a deluxe seven-day introductory sample of Advanced Genifique Youth Activating Concentrate. On October 24^th and 25^th we celebrate National Genifique Day and a $7 donation will be made to St. Jude Children’s Research Hospital for each Genifique item sold at U.S. Lancome counters and on www.lancome.com.

Instagram or Tweet your hands in the shape of a heart with the hashtag #LancomeGivesBack and Lancome will donate $1 to St. Jude

#LancomeGivesBack

Twitter – @LancomeUSA

Instagram – @LancomeUSA