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Bud Light Heads “Brewed Deep in the Heart” to Celebrate Texan Roots in New...
HOUSTON, Feb. 12, 2018 /PRNewswire-HISPANIC PR WIRE/ -- Today, Bud Light announced a new campaign aimed at going big in Texas in 2018 with multi-faceted programming across the Lonestar state. After launching a successful regional program in ...
AHAA Rebrands Itself as Culture Marketing Council: The Voice of Hispanic Marketing
FAIRFAX, Va., Jan. 31, 2018 /PRNewswire-HISPANIC PR WIRE/ -- In a webinar yesterday, AHAA: The Voice of Hispanic Marketing unveiled to its members that it is rebranding itself under a new name: Culture Marketing Council: The Voice of Hispanic ...
Hispanic Public Relations Association Announces 2018 Executive Board
NEW YORK, Jan. 31, 2018 /PRNewswire-HISPANIC PR WIRE/ -- The Hispanic Public Relations Association (HPRA) voted to elect Veronica Potes, NBCUniversal, president of the 2018 HPRA Executive Board. Potes has been a part of the organization for ...
Republica Selected By Azamara Club Cruises As Its Global Strategic Agency
MIAMI, Jan. 8, 2018 /PRNewswire-HISPANIC PR WIRE/ -- Republica, one of America's leading and fastest-growing independent marketing and communications agencies, announced today that it has been selected as the global strategic agency for ...
HAVANA CLUB™ Rum, Distilled in Puerto Rico, Asserts its Heritage with New “Forever Cuban”...
HAMILTON, Bermuda, Dec. 15, 2017 /PRNewswire-HISPANIC PR WIRE/ -- HAVANA CLUB™ rum, distilled in Puerto Rico, has officially announced the launch of its new "Forever Cuban" integrated campaign, which tells the story of the brand's Cuban ...
Latin2Latin Marketing + Communications Romances its Way to Unprecedented Growth and Lands U.S. AOR...
FORT LAUDERDALE, Fla., Dec. 5, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Award-winning agency, Latin2Latin Marketing + Communications, (L2L), has much to celebrate as 2017 winds down, including double-digit expansion, a 10th anniversary and being ...
FieldEdge Announces A New Integration With Nearby Now
ATLANTA, Nov. 28, 2017 /PRNewswire-HISPANIC PR WIRE/ -- FieldEdge, the leading provider of field service management software, today announced a new integration with Nearby Now, a mobile-enabled cloud platform helping businesses improve local ...
Get Stuff Done: Taking Plans from Paper to Action
LOS ANGELES, Nov. 14, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Knit Marketing, a team of diverse digital media experts, presents its first digital marketing conference, "Get Stuff Done." This one-day conference will give marketers, entrepreneurs, ...
Target Reveals Deep Black Friday Discounts
MINNEAPOLIS, Nov. 6, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Target Corporation (NYSE: TGT) today revealed its Black Friday ad, available at Target.com/BlackFriday, including the lowest prices ever on some of the hottest gifts and must-have ...
Toyota Ad Campaign Urges Los Angeles Drivers to Spend an Hour to Save a...
LOS ANGELES, Sept. 28, 2017 /PRNewswire-HISPANIC PR WIRE/ -- In an ongoing effort to drive awareness around the Takata airbag inflator recall, Toyota is launching a new, multi-channel ad campaign in three priority markets, including Los ...
Richards/Lerma Wins Independent Agency of the Year at FIAP
DALLAS, Sept. 25, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Richards/Lerma was named Independent Agency of the Year at the 2017 FIAP Awards. FIAP, an international festival held since 1969, was hosted in Buenos Aires, Argentina, this year and ...
GTB Appoints New Global Creative Chief
DEARBORN, Michigan, Sept. 5, 2017 /PRNewswire-HISPANIC PR WIRE/ -- GTB, a leading global advertising agency, today announced that Tito Melega has joined the firm as Global Chief Creative Officer. Mr. Melega, who takes the creative reins on ...
Octagon, IMG, LeadDog Marketing Group and Major Brands Added to Portada Sports Marketing Forum...
NEW YORK, Sept. 5, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Ed Horne, EVP, Global Partnerships, WME | IMG, Dan Mannix, President and CEO, LeadDog Marketing Group and Simon Wardle, Chief Strategy Officer, Octagon are the latest major additions to ...
All-New Toyota Camry Ignites the Senses
PLANO, Texas, Sept. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ -- The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that's set to tap into drivers' emotions and the sensations they will feel when driving ...
AXE® “Clears the Air” on Confusion Between Body Sprays and Dry Sprays
ENGLEWOOD CLIFFS, New Jersey, July 31, 2017 /PRNewswire-HISPANIC PR WIRE/ -- According to research, 64% of young guys think body spray and antiperspirant dry sprays are the same thing*. Fact check – they're not. With 1 in 2 guys thinking that ...
Do You Communicate To Influence – In English Or In Spanish?
SAN FRANCISCO, July 27, 2017 /PRNewswire-HISPANIC PR WIRE/-- ¿Hablas español? Decker Communications Inc., the leading global business communication training, coaching and consulting firm, is proud to finally be able to answer that question, ...
PACO Collective Celebrates Big Wins With Crain’s Chicago Business And The 38th Annual Telly...
CHICAGO, July 19, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Crain's Chicago Business recognizes Cross-Cultural Marketing Agency PACO Collective (PACO) as one of the "Fast 50" in Chicago. This comes just weeks after receiving high honors as part of ...
MasterCard, Publicis and Scout Sports and Entertainment to Participate in Soccer and Sports Marketing...
NEW YORK, July 11, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Mike Tasevski, VP, North America Sponsorships at MasterCard, Dan Donnelly, EVP, Managing Director, Publicis Media Sports and Michael Neuman, EVP, Managing ...
AT&T, FC Bayern Munich and Inter Milan to Pitch for Golazo Award at Sports...
NEW YORK, June 28, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Audi Summer Tour/FC Bayern Munich, AT&T/MNT/The Marketing Arm and My Inter Jersey" / Gravity are the Portada Golazo Award finalists who will pitch for the award live on stage during ...
Power Of Specialization & Storytelling Pervasive Themes At 2017 AHAA Annual Conference
FAIRFAX, Virginia, June 19, 2017 /PRNewswire-HISPANIC PR WIRE/ -- According to AHAA: The Voice of Hispanic Marketing, having the right marketing specialists is the key to navigate big data, digital engagement and insights for successful ...
AHAA Establishes Hall of Fame With New Inductees
FAIRFAX, Va., June 2, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Since 1999, AHAA has honored those that have made significant contributions to the U.S. Hispanic advertising and marketing industry. Expanding on this program, AHAA has established ...
PortadaLat Announces Award Finalists in 7 Marketing, Media and Innovation Categories
MIAMI, May 30, 2017 /PRNewswire-HISPANIC PR WIRE/ -- #PortadaLat, http://www.portada-online.com/events/portadalat/, the main event for brand marketers, agencies and media targeting U.S. and Latin American markets is announcing award finalists ...
AHAA Honors Ford with the 2017 Marketer of the Year Award
FAIRFAX, Virginia, May 18, 2017 /PRNewswire-HISPANIC PR WIRE/ -- AHAA: The Voice of Hispanic Marketing announced today that Ford Motor Company is the winner of the 2017 AHAA Marketer of the Year Award. Ford joins a prestigious short list of ...
CEOs & Marketing Leaders From Big Brands Top The Agenda For The 2017 AHAA...
FAIRFAX, Virginia, May 1, 2017 /PRNewswire-HISPANIC PR WIRE/ -- AHAA: The Voice of Hispanic Marketing is putting on the Hispanic marketing conference of the year with a program featuring CEOs, CMOs and top marketing executives for its 2017 ...
Toyota, Clorox and Wells Fargo dissect Total Market Approach in ANA-Portada Multicultural Thought Leadership...
NEW YORK, April 28, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Multicultural is the new mainstream. This is why Portada, the leading source on cross-cultural marketing and the Association of National Advertisers (ANA) have partnered to publish 2017 ...
