• First-ever i-FORCE MAX Hybrid Powered Tacoma Produces up to 326 horsepower and 465 lb.-ft. of Torque
• i-FORCE MAX Standard on Trailhunter and TRD Pro, and Optional on TRD Sport, TRD Off-Road, and Limited
• First-Ever Tacoma Trailhunter Grade is a Factory-Developed Overlanding Rig with the Latest Integrated Off-Road Equipment from ARB®, Old Man Emu®, and RIGID Industries®
• TRD Pro Debuts Segment-First IsoDynamic Performance Front Seats for Baja-Inspired Off-Road Driving Control and Comfort
• Full-Time 4WD Standard on Limited grade with On-Demand 4WD on TRD Sport, TRD Off Road, TRD Pro, Trailhunter Grades
• Available 14-inch Touchscreen Displays with Latest Toyota Audio Multimedia system and Toyota Safety Sense 3.0 standard on all models
• Designed, Engineered, and Assembled for North America

PLANO, Texas, April 23, 2024 /PRNewswire-HISPANIC PR WIRE/ — The Toyota Tacoma is shaking up the midsize truck segment again with the addition of the i-FORCE MAX hybrid powertrain. The i-FORCE MAX pairs a 2.4-liter engine with a 48-hp electric motor integrated exclusively into the 8-speed transmission for the most powerful pow ertrain ever offered on Tacoma. With a total system output of up to 326 horsepower and a whopping 465 lb.-ft. of torque, that’s a 75% increase in torque compared to the previous generation V-6 powered truck.

Redesigned inside and out, with more power, comfort, and tech, the 2024 Tacoma embraces its off-road roots and takes them to a new level with the first-ever Trailhunter grade. Developed from the ground up for those seeking extended adventures, Tacoma Trailhunter builds upon Toyota’s legendary off-road and overlanding credibility with purpose-built engineering and robust components. Exclusively powered by i-FORCE MAX and available in a choice of 5-or 6-foot bed configurations, it includes standard features like Old Man Emu® forged monotube shocks, a low-profile high-mount air intake mounted to the A pillar, 33-inch Goodyear® Territory Rugged-Terrain tires with 18-in bronze-finished alloy wheels, and unique exterior features like RIGID Industries® color switching LED fog lamps and the bronze-colored “TOYOTA” heritage-inspired grille with an integrated LED Light Bar.  

The TRD Pro is also an i-FORCE MAX exclusive grade, with the TRD Sport, TRD Off-Road, and Limited grades having the option for the hybrid powertrain. The TRD Pro debuts the segment-first, standard IsoDynamic Performance Front Seats, which use an air-over-oil shock absorber system allowing for vertical and lateral seat movement simultaneously to help reduce body movement and stabilize the head and neck to keep alignment with the spine. TRD Pro also packs in additional standard features like a TRD-Tuned FOX® QS3 adjustable shocks with rear remote reservoirs, a TRD performance air intake, 33-inch Goodyear Territory Rugged-Terrain tires with 18-in black alloy wheels, and available two-tone exterior paint including the TRD PRO-exclusive Terra color.

The first ever i-FORCE MAX Tacoma also brings standard 4-Wheel Drive that is ready for the road or trail. TRD and Trailhunter grades have standard part-time 4-Wheel Drive with an electronically controlled 2-speed transfer case. When the trail gets truly demanding, a front Stabilizer Disconnect Mechanism is Standard on TRD Pro and Trailhunter and is available on TRD Off-Road. The premium Limited i-FORCE MAX grade has Full-time 4-Wheel Drive with an electronic locking center differential and a smooth-riding Adaptive Variable Suspension (AVS). Whether it’s on- or off-road, work or play, the new 2024 i-FORCE MAX Tacoma is ready to join drivers as their ultimate adventure machine.   

The all-new 2024 Tacoma with i-FORCE MAX models are expected to arrive at Toyota dealerships later this Spring. The Manufacturer’s Suggested Retail Price (MSRP) starts at $46,300 for the TRD Sport grade, excluding Delivery Processing and Handling.

Taking Tacoma to the MAX

Tacoma will offer two powerful and efficient powertrains, an i-FORCE 2.4-liter turbocharged engine and the i-FORCE MAX 2.4-liter turbocharged hybrid powertrain. For the news release on the i-FORCE gas-powered models click here. Available on TRD Sport, TRD Off-Road, Limited, and standard on the TRD Pro and Trailhunter halo models, i-FORCE MAX pairs the 2.4-liter turbocharged engine with a 48-hp electric motor feeding off a 1.87-kWh NiMH battery and integrated into the eight-speed transmission. The iFORCE MAX Tacoma brings all the power and capability midsize truck fans love with up to an EPA estimated 24 MPG combined rating.

The electrifying i-FORCE MAX powertrain’s available 326 HP and 465 lb-ft. of torque is delivered almost instantaneously, kicking it at a low revving 1,700 rpm. The 8-speed automatic transmission with sequential shift mode and uphill/downhill shift logic helps Tacoma maintain gear selection longer during elevation changes without the need to downshift, making long road trips more pleasant than ever.

The TRD Sport, TRD Off-Road, TRD Pro, and Trailhunter all come with part-time 4WD with a two-speed transfer case with high/low range along with Active Traction Control (A-TRAC) and Hill Start Assist Control (HAC). An electronic locking rear differential is standard on TRD Off-Road, TRD Pro, and Trailhunter grades. The new premium i-FORCE MAX Limited grade features a full-time four-wheel-drive system with a center locking differential.

The i-FORCE MAX Tacoma also comes with standard Drive Mode Select, available modes allow the driver to change the settings of the drive force, suspensions, steering system, etc., all at the twist of a dial. For example, when in Sport/Sport+ mode of Drive Mode Select, the i-FORCE MAX makes use of the electric motor’s instantaneous responsiveness. Standard drive modes include Normal, Eco, and Sport, adjusting shift and pedal mapping, HVAC performance, and steering feel based on the selected drive mode. The Limited Grade adds 2 additional pre-programmed drive modes, Sport S+ and Comfort, as well as a Custom mode allowing the driver ultimate control over their driving experience. A Tow/Haul setting is standard on all i-FORCE MAX Tacomas, providing enhanced throttle response and transmission functionality while towing.

Ready to Ride

The new Tacoma i-FORCE MAX utilizes Toyota’s TNGA-F global truck platform shared with the Tundra, Land Cruiser, and Sequoia. Much like its full-size brethren, high-strength steel with blanking and laser welds are used throughout the chassis to increase rigidity over the previous generation, and aluminum is used on the upper body to reduce weight. Frame crossmembers are also strengthened to increase durability. A new standard high lift jack point is also integrated into the rear frame end.

Also enhancing ride and handling characteristics on Tacoma i-FORCE MAX are suspensions tuned specifically to each grade. For instance, TRD Sport has TRD Sport-tuned shocks for a more responsive feel. The TRD Off-Road grade is equipped with monotube Bilstein® remote reservoir shocks for extended wheel travel and greater heat dissipation and includes an end stop control valve (ESCV) that provides increased damping force as the suspension comes closer to full bound stroke.

TRD Pro comes fitted with TRD-tuned FOX® QS3 three-way adjustable internal bypass shocks with remote reservoirs for improved high speed off-road performance and external FOX Internal Floating Piston (IFP) rear bump stops to improve bottom out feel. Trailhunter includes Old Man Emu® (OME) forged monotube shocks with remote reservoirs that are tuned for optimum levels of off-road control and load carrying capability.

The Limited grade features an Adaptive Variable Suspension (AVS) system that constantly adjusts damping forces based on changing road conditions. The linear-solenoid-type AVS system features built-in actuators in the front and rear shock absorbers to continuously change damping force based on road conditions to help give the new Tacoma a smooth and luxurious ride.

The i-FORCE MAX Tacoma also offers enhanced braking performance thanks to upgraded rear discs, pads and calibers compared to the already impressive i-FORCE models. All Tacomas now come with standard disc brakes on the front and rear, providing improved driving dynamics and allowing for correlation of damping force to the amount of brake pedal pressure for easier pedal control in daily use and reduced fatigue.

Like the gas-powered i-FORCE models, the i-FORCE MAX Tacoma features Electric Power Steering (EPS) to provide improved steering feel and facilitate the incorporation of additional safety and convenience features. A new front cross member was constructed for the steering gear box, which adds rigidity via additional cross member support while enhancing steering input for the driver and handling dynamics. A larger, more rigid steering column helps the driver receive excellent steering feedback, while also reducing vibration. The EPS also measures the driver’s steering force and adds suitable assisting torque to reduce steering effort. The system provides electric power only when it is needed, therefore power consumption is reduced when steering wheel operations are unnecessary such as when idling or driving in a straight line.

MAXimum Capability

Tacoma’s legendary off-road capability is taken to the next level for its new generation, making it the ultimate adventure machine. One stand-out feature is the all-new Stabilizer Disconnect Mechanism (SDM). Standard on Trailhunter and TRD Pro and available on TRD Off-Road, SDM increases suspension articulation across the whole vehicle at the push of a button, and will even be compatible with Toyota-approved lift kits.

The new Tacoma has up to a 35.7-degree approach, 24.6-degree breakover, and 22.6-degree departure angles on TRD Pro with running ground clearance maxing out at 11.5 inches. TRD Off-Road, TRD Pro, and Trailhunter drivers can view potential obstacles that are looming on the trail via the Multi-Terrain Monitor that can display crisply on the available 14-inch touchscreen. For the sketchiest of situations, Tacoma offers standard underbody protection and front recovery points, with additional rear recovery points standard on TRD Pro and Trailhunter.

Multi-Terrain Select, which is now functional in both 4WD-High and 4WD-Low, offers adjustable settings to help control wheel spin on a variety of terrain such as Mud, Dirt, and Sand. Tacoma also makes available Toyota’s next-generation CRAWL Control technology that acts as a low-speed, off-road cruise control, allowing the driver to focus solely on steering while the system smoothly and quietly modulates the throttle and brakes in one of five selectable speeds. When traction is extremely limited, the available electronically activated locking rear differential can help split power sent to the rear 50/50 between the rear wheels. Downhill Assist Control is another off-road feature available and helps the driver navigate descents by limiting the speed of the vehicle.

The maximum towing weight for the i-FORCE MAX Tacoma is rated at 6,000 lbs. To help make towing a breeze, Tacomas offer a variety of supporting features including a trailer brake controller, and a digital rear-view mirror. The available Trailer Back Up Guide with Straight Path Assist feature uses a combination of sensors and cameras to help keep your trailer in a straight line while reversing. This technology also gives the driver a 360-degree simulated top-down view of the vehicle to aid overall visibility, including tough-to-see areas around the truck and trailer. With Straight Path Assist activated, the Tacoma automatically controls steering input designed to help precise trailer positioning when reversing, allowing the driving to focus solely on throttle and braking. During regular on-road driving conditions, i-FORCE MAX Tacoma’s standard Blind Spot Monitor (BSM) can identify when a trailer is being towed and extend the area of detection to recognize and alert the driver to potential hazards in blind spots for not only the truck, but the trailer as well.

Making the Grade

Toyota’s North American-based CALTY Design Center located in Newport Beach, California and Ann Arbor, Michigan, helped design the vehicle. Engineering research and development was conducted at Toyota Technical Centers in Michigan, Arizona, and California. The overall goal? Build a “Badass Adventure Machine” that captures the essence of the Tacoma spirit.

Engineered to be an extremely capable, multipurpose vehicle that’s ready for any adventure, the newest generation of Tacoma has added features and improvements across all grades, whether equipped with the i-FORCE or i-FORCE MAX powertrains. Available in TRD Sport, TRD Off-Road, Limited, TRD Pro, and Trailhunter grades, the i-FORCE MAX Tacoma is not only powerful but also adds functionality with a standard 2400W AC power supply to both the cabin and the bed. A deck rail system with adjustable, fixed tie-down points is also standard plus an available power open-and-close tailgate adds even more convenience.

The i-FORCE MAX TRD grades are offered exclusively in the Double Cab configuration with a 5-foot bed, which includes in-bed LED lighting. The i-FORCE MAX TRD Off-Road adds standard 33-inch FALKEN® WildPeak all-terrain tires and 18-inch alloy wheels, building upon the Bilstein remote reservoir monotube shocks and the available Stabilizer Disconnect Mechanism (SDM) of the gas-powered model. The TRD Sport retains the enhanced styling and confident handling of the i-FORCE variant including a sport-tuned suspension, black 18-inch TRD machined wheels, color-keyed door handles and overfenders, hood scoop, black exterior badging, and aluminum pedals.

Also offered in Double Cab with a 5-foot bed, the Limited grade is a more sophisticated driving experience with heated and ventilated SofTex®-trimmed front seats and walnut burl-wood interior accents, plus power-extending running boards, Head-Up Display, 14-inch touchscreen, JBL® Premium Audio with JBL® FLEX portable speaker, digital rearview mirror, and a power moonroof. On i-FORCE MAX-equipped models, the Limited grade provides even more refinement adding the new smooth-riding Adaptive Variable Suspension (AVS) and full-time four-wheel drive as standard.

The 2024 Tacoma also champions the first-ever Trailhunter, a truck that has been designed from the ground up to be the ultimate overlanding rig and adventure-ready right from the dealer. Available in either 5- or 6-foot bed Double Cab configurations with bespoke Mineral colored heated and ventilated SofTex®-trimmed front seats, Tacoma’s engineering and design teams worked closely together with renowned Australian-based ARB to co-develop Trailhunter’s exclusive Old Man Emu (OME) position sensitive 2.5-inch forged monotube shocks with rear remote reservoirs, a steel rear bumper with rear recovery points, and a modular sport bar with removeable MOLLE panels. 

For those looking for even more utility, a full bed rack, also co-engineered with ARB, is an available Toyota Genuine Accessory. A standard high-clearance trail exhaust tip enhances rear clearance and a low-profile high-mount air intake mounted to the passenger-side A pillar sources cleaner air while off-roading. Trailhunter also features standard off-road protection including rock rails and a series of high strength steel skid plates to take on tough terrain straight from the factory, plus a bronze-colored “TOYOTA” heritage-inspired grille with an integrated 20-inch LED light bar, and white/yellow color switching RIGID Industries® LED fog lamps. 

Inspired by Toyota’s legendary off-road racing legacy, TRD Pro takes its proven go-fast, desert running attributes to the next level. Available in Double Cab with a 5-foot bed, TRD Pro features TRD-tuned FOX® QS3 Internal Bypass shocks with 2.5-inch aluminum housings and rear remote reservoirs. Quick Switch 3 (QS3) technology allows for manual adjustment of compression damping on each shock to match the terrain. This controlled, confidence-inspiring ride is further enhanced by TRD Pro’s segment-first IsoDynamic Performance Front Seats. Available in Black or Cockpit Red with technical-camo-pattern inserts, these heated and ventilated SofTex®-trimmed seats with power adjustability, use an air-over-oil shock absorber system to help reduce body movement and stabilize the driver’s field of vision, improving focus and comfort while on rugged trails. TRD Pro also uses a TRD performance air intake and TRD cat-back dual tipped exhaust to allow the i-FORCE MAX engine to breathe even more efficiently, and features unique exterior features such as available two-tone paint, 20-inch LED light bar integrated into a heritage-inspired “TOYOTA” grille, RIGID Industries® LED fog lamps, and an ARB steel rear bumper with rear recovery points.

TRD Pro and Trailhunter both feature the most advanced off-road technology available from Toyota, with 3D Multi-Terrain Monitor, Multi-Terrain Select, CRAWL Control, Stabilizer Disconnect Mechanism (SDM), and an electronically locking rear differential all standard. They both sit two inches higher in the front, an inch and a half in the rear and is three inches wider than an i-FORCE Tacoma SR5 thanks to their 33-inch Goodyear Territory Rugged-Terrain tires and respective 18-inch wheels and suspension enhancements. TRD Pro and Trailhunter also come pre-wired for accessories with three auxiliary toggle switches on the dashboard, providing the perfect platform for customers to customize their Tacoma with Genuine Toyota Accessories or accessories from Toyota’s industry-leading partners.

Tacoma offers a robust color palette that includes Blue Crush Metallic, Underground, Celestial Silver Metallic, Black, Ice Cap, Bronze Oxide, as well as the TRD Pro-exclusive color for the 2024 model year – Terra. Plus, premium colors including Supersonic Red, Wind Chill Pearl, and Solar Octane.

Tech Filled Taco

The all-new i-FORCE-MAX Tacoma is filled with the latest technology and brings significant updates to the cabin. An 8-inch or available 14-inch multimedia touchscreen displays Toyota’s latest Audio Multimedia system that is designed and engineered by Toyota’s Texas-based Connected Technologies team and debuted on the 2022 Tundra. The system supports wireless Apple CarPlay® and Android Auto™ compatibility, and pairs well with the available Qi wireless charging pad with enhanced power output. A USB-C data and charging port is integrated on the right side of the display, and dual USB-C charging ports are included in the front row and available for the rear passengers. A 12.3-inch digital gauge cluster with selectable gauges is also standard on all i-FORCE MAX Tacoma grades.

Also standard on all grades is a Smart Key System with push-button start. With an active Remote Connect trial or subscription, an available Digital Key connects with compatible smartphones to allow vehicle entry, tailgate access, and vehicle starting (4G network dependent). The Digital Key can also be remotely shared with others to give more control over vehicle access rather than giving someone the physical key. Additionally, a Card Key is available, which is a credit card-sized smart key that allows the driver to carry their key easily and conveniently with them wherever they go.

The i-FORCE MAX Tacoma makes the most of its cabin for this newest generation. A shelf is integrated into the dashboard for the passenger to put a phone or other small items on, and MOLLE panels on the center console and door panels allow for even more versatile storage. Rubber grips are located on the passenger side of the center console, on all doors, and on the front passenger side. All i-FORCE models are exclusively equipped with a Double Cab that includes assist handles on the B-pillar overhead.

For music lovers, the i-FORCE MAX Tacoma offers standard ten-speaker JBL® premium audio, including a new externally coupled subwoofer for improved output and a JBL® FLEX portable speaker, on Limited, Trailhunter and TRD Pro, and available on TRD Sport and TRD Off-Road. When docked on the dash, the JBL® FLEX charges and operates as the center channel speaker. When undocked, the JBL® FLEX portable Bluetooth speaker can run for up to six hours, be paired with other Toyota JBL® FLEX Portable Speakers, and can be submerged in up to three feet of water.

Toyota Safety Sense 3.0 Standard

All 2024 i-FORCE MAX Tacoma models come standard with Toyota Safety Sense 3.0, Toyota’s suite of active safety and convenience systems. New-to-Tacoma TSS enhancements are made possible by system sensors with improved detection capability. This suite of features includes:

• Pre-Collision System with Pedestrian Detection
• Lane Departure Alert with Steering Assist
• Full-Speed Range Dynamic Radar Cruise Control
• Lane Tracing Assist
• Road Sign Assist
• Automatic High Beams
• Proactive Driving Assist

Proactive Driving Assist is now a part of Toyota Safety Sense. Proactive Driving Assist (PDA) uses the vehicle’s camera and radar, when system operating conditions are met, to provide gentle braking and/or steering to support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian, or bicyclist. PDA can also provide gentle braking into curves. Proactive Driving Assist is not a substitute for the Pre-Collision System and operates in different circumstances. 

Including the addition of Proactive Driving Assist, the Toyota Safety Sense features have been enhanced for TSS 3.0: 

The Toyota Safety Sense features have been enhanced for TSS 3.0:

• The Pre-Collision System with Pedestrian Detection has enhanced detection capabilities thanks to new system sensors. It receives enhanced intersection support with improved detection capability in certain circumstances. In addition to pedestrian and bicyclist detection, this system now includes the capability to detect a motorcyclist.
• Lane Departure Alert will now provide Steering Assist as well as enhanced lane recognition that includes detection of certain 3D objects, like guardrails, that may be used to help define the lane.
• Dynamic Radar Cruise Control will have Full-Speed Range capability and adds a fourth following distance setting, from the previously available three. Enhanced vehicle detection allows for the ability to detect more than one preceding vehicle, as well as vehicles in adjacent lanes. This helps the system to provide smoother, more natural speed adjustments, especially when the driver changes lanes.
• Lane Tracing Assist is new to Tacoma, and Dynamic Radar Cruise Control must be enabled for it to function. The system requires detectable lane markings in order to function. Like Lane Departure Alert, lane recognition is enhanced over prior TSS generations. In addition to lane centering, this system also helps provide more space between vehicles being passed in adjacent lanes. It works by offsetting the vehicles’ driving path with minor steering adjustments while keeping the vehicle within its lane.
• An Emergency Driving Stop System is a new function of Lane Tracing Assist. It’s designed to monitor the driver’s inputs, such as steering operation, to determine if they’re inattentive or non-responsive, such as during a medical emergency. This feature is designed to bring the vehicle to a stop if the driver doesn’t respond to alerts to take control.
• Road Sign Assist is also new to Tacoma. This system is designed to detect speed limit signs, stop signs, Do Not Enter signs, yield signs, and certain warning signs, and display an icon of the sign on the Multi-Information Display (MID).

In addition to TSS 3.0, other available features include Blind Spot Monitor (BSM), which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes, and Rear Cross-Traffic Alert (RCTA) for added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning.

Beyond Zero Vision

As part of Toyota’s diverse approach to working toward a carbon neutral future, Tacoma i-FORCE MAX is the latest hybrid offering in Toyota’s lineup to wear the Beyond Zero badge. Today, Toyota offers 19 electrified vehicles for customers to choose from. With 15 hybrid models, two plug-in hybrid models, the bZ4X battery electric vehicle, and the zero-emission hydrogen fuel cell Mirai, Toyota provides more choices than any other automaker for customers to reduce their carbon footprint.

Limited Warranty

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferable across ownership.

The 2024 Tacoma also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and 2 years, unlimited mileage of Roadside Assistance.

About Toyota

Toyota (NYSE: TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 34 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 27 electrified options.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media Contacts
Adam Lovelady
adam.lovelady@Toyota.com

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SOURCE Toyota Motor North America

“Official Automotive Partner of the NFL” unveils Draft-themed campaign devoted to the Toyota Crown Signia and the celebration of the next generation of superstars

PLANO, Texas, April 22, 2024 /PRNewswire-HISPANIC PR WIRE/ — Toyota Motor North America today introduced a content campaign starring Brock Purdy themed around both 2024 NFL Draft and the all-new 2025 Toyota Crown Signia.

Toyota will feature Purdy in a national ad spot as the Official Automotive Partner of the NFL welcomes a new generation of Draft superstars. This campaign marks the first national ad that Purdy has done with Toyota.

Toyota’s campaign will capture the spirit of the NFL Draft’s unexpected moments in the following ways:

• Red Carpet Content Rollout: Toyota will celebrate the arrival of a new generation of superstars as 13-year old Jazlyn “Jazzy” Guerra anchors a live content series interviewing the year’s top Draft prospects. The brand will serve as the official sponsor of the “2024 NFL Draft Red Carpet Presented by Toyota.” Guerra will host live content on her “Jazzy’s World TV” channels from the opening night of the Draft on April 25. Brock Purdy will make a cameo in a teaser that will introduce the live content series. On April 27, Guerra will switch from the red carpet to the podium by announcing a Day 3 selection on the NFL Draft stage in Detroit, MI.
• Toyota Crown Signia ad starring Purdy: The spot, titled “Purdy Good Advice,” depicts Purdy giving unserious tips to new players entering the NFL Draft. The Toyota Crown Signia is showcased in the content. The 30-second spot will play across linear, streaming and social channels, including airings during NFL Network’s presentation of the 2024 NFL Draft (April 25-27). Purdy will also make a cameo in a teaser promoting the brand’s social content for the NFL Draft.
• 2024 NFL Draft Experience in Detroit: Toyota will host a passport-style fan engagement inside the NFL’s fan festival from April 25-27. Fans will be invited to draft new stars to their roster using five Toyota vehicles: 2024 Tacoma, 2025 Toyota Crown Signia, 2024 Land Cruiser, the 2025 Camry and recently revealed 2025 4Runner. Entry is free and NFL Draft Experience details can be found on NFL.com.

“I have been driving a Toyota since my NFL rookie season, so this NFL Draft ad campaign marks a milestone for me to be in a national ad spot for the brand,” said Purdy. “I’m honored when people tell me that they find the beginning of my NFL journey inspiring, and I’ll forever be grateful for being drafted and for the people and organizations that have supported me along the way.”

“Toyota believes in celebrating the next generation of superstars, which is why we’re pairing up 24-year old Brock Purdy with 13-year old content dynamo Jazzy Guerra in a celebration of reaching your dreams through the NFL Draft,” said Michael Tripp, group vice president, Toyota division marketing. “We’re proud to feature Brock in a national campaign highlighting his ascension from the last pick in the Draft two years ago to become the role model for the next generation of dreamchasers like Jazzy”.

“For Toyota to sponsor the Red Carpet at the NFL Draft and hand me the mic to carry the show says a lot about their confidence and support in the next generation of movers and shakers,” said Jazlyn Guerra. “This is a big moment for a girl from Bushwick, Brooklyn (NYC) but it’s nothing I can’t handle and I hope it inspires others to chase their dreams.” 

Purdy was selected with the final pick, 262nd, in the 2022 NFL Draft. Since then, the 24-year old has helped guide a San Francisco team to wins in more than 80% of the games he’s started since entering the league.

This past February, Toyota announced that Purdy signed to become a national partner of content across digital and linear platforms and at experiences designed to engage fans and Toyota dealers. Prior to the 2023 season, Purdy signed a deal to appear in Toyota’s regional advertising efforts across television and social media for the Northern California Toyota Dealers.

With a nod to the past and an eye toward the future, Toyota recently announced the North American debut of the first-ever Toyota Crown Signia this past fall. For almost 70-years of Toyota history, the Toyota Crown name has become synonymous with quality and sophistication among Toyota vehicles. As the second entry in the U.S. Toyota Crown lineup, the 2025 Crown Signia will add a new dimension to the ongoing legend, bringing North American customers an elevated ride and premium quality in a stylish crossover package.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 47 million cars and trucks at our 13 manufacturing plants. By 2025, Toyota’s 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 27 electrified options.

For more information about Toyota, visit www.ToyotaNewsroom.com.

About the NFL

The National Football League is America’s most popular sports league, comprising 32 franchises that compete each year to win the Super Bowl, the world’s biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the country.

Media Contacts:

Toyota Motor North America
Sam Mahoney
Samuel.Mahoney@toyota.com 

Gray Wolf on Behalf of TMNA
Shaun Clair
shaun@graywolfagency.com 

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SOURCE Toyota Motor North America

• Exclusively Equipped with 5th Generation Toyota Hybrid System available in FWD and AWD
• Camry AWD Models rated up to 232 Net-Combined Horsepower
• Re-Engineered Suspension and Braking System for Balanced Handling and Comfort
• Blind Spot Monitor with Rear Cross-Traffic Alert and Safe Exit Alert Along with Toyota Safety Sense 3.0 Standard
• Manufacturer’s Suggested Retail Pricing Starting Under $29,000*

PLANO, Texas, April 18, 2024 /PRNewswire-HISPANIC PR WIRE/ — The Toyota Camry has dominated the best-selling sedan category for 22 years in the U.S. due to its striking good looks, quality, and dependability. The new 2025 Toyota Camry continues to build on that success by going exclusively hybrid and combining an athletic exterior style, a new interior design and impressive technology features.

Industry-leading hybrid technology has become synonymous with the Toyota brand and the ninth-generation Camry brings its A-game. The 2025 Toyota Camry pairs the fifth-generation Toyota Hybrid System (THS 5) with a 2.5-liter, 4-cylinder engine and has a standard 225 net-combined horsepower on Front-Wheel Drive (FWD) and 232 HP on Electronic On-Demand All-Wheel Drive (AWD) equipped models. The Toyota Camry also has great fuel efficiency with a manufacturer-estimated combined 51 MPG rating on the LE FWD grade.

The Toyota Camry, for the first time on a hybrid, offers available Electronic On-Demand All-Wheel Drive (AWD) across all four grades: LE, SE, XLE and XSE. With a dedicated rear electric motor, the AWD system supplies power to the rear wheels for additional traction when needed, either in adverse weather conditions, accelerating from a stop or during dynamic driving around curves.

The 2025 Toyota Camrys are expected to arrive at Toyota dealerships in late spring 2024 with a starting Manufacturer’s Suggested Retail Price (MSRP) of $28,400* – over $400 less than the outgoing Camry Hybrid base grade and includes more standard features.

100 Percent Hybrid, No Compromise

The 2025 Toyota Camry pairs the fifth-generation Toyota Hybrid System (THS 5) with a 2.5-liter, 4-cylinder engine and has a standard 225 net-combined horsepower on Front-Wheel Drive (FWD). Not only is this the most standard horsepower offered on a Camry, but it also features outstanding fuel efficiency with a manufacturer-estimated 51 MPG combined on the LE FWD. The system uses lighter and more compact electric motor generators to produce more power and enhanced performance compared to the previous system.

Toyota engineers tuned the new THS 5 system to provide a more natural acceleration feel that is synchronized with the increase in engine speed. This was achieved by increasing the amount of power from the Lithium-Ion traction battery through the electric motor generator to suppress high increases in engine revolutions during acceleration.

Camry also has an electronically controlled Continuous Variable Transmission (eCVT) that intelligently finds the right gear ratio for the amount of throttle input – promoting optimal fuel efficiency.

Electronic On-Demand All-Wheel Drive Across All Grades

For added peace of mind, Electronic On-Demand All-Wheel Drive (AWD) is available across all grades. It has been adapted to work seamlessly with THS 5 and utilizes an electric motor generator on the rear axle resulting in 232 net-combined horsepower – 30 more horsepower than the outgoing model with a mechanical All-Wheel Drive.

The system provides precise on-demand front-rear torque distribution in accordance with driving conditions to support start-off acceleration, handling and stability in everyday driving situations. If the system deems the roads as slippery or it senses loss of tire grip, the distribution of torque to the rear wheels is then controlled to deliver ample traction performance to help keep the Camry on the desired path further helping to promote driver confidence.

Balanced Handling and Comfort

Drivers will enjoy the retuned suspension with enhanced responsiveness and agile handling, adding a sense of thrill when taking on those twisting and turning roads. All models feature an optimally tuned MacPherson strut front suspension and multi-link rear suspension. The SE and XSE grades have a specific sport-tuned suspension with new shock absorbers in the front and rear including a larger diameter front stabilizer bar for increased comfort, while still providing even greater stability, handling, and confidence behind the wheel.

Further control is provided by an enhanced brake feel from the newly adopted braking system. The Electronically Controlled Braking system (ECB) features on-demand pressurization provided through a new pump motor in the brake actuator enabling greater controllability and brake feel.

Drivers can also customize their Camry’s drive feel to suit their specific tastes with standard selectable NORMAL, ECO and SPORT driving modes.

Sleek Silhouette

The ninth-generation Camry, designed by CALTY’s Newport Beach, California and Ann Arbor, Michigan studios, delivers a sleeker, more athletic look to the new sedan. The distinctive hammerhead front face adds a fresh and modern design that has become a Toyota signature. All grades feature LED headlights and daytime running lights.

On the comfort grades customers will be greeted with a refined style featuring a horizontal bar front grille in black on LE or finished in dark metallic grey on the XLE. LE now comes standard with 16-in. Alloy wheel while the XLE comes standard with 18-in. Black and machine-finished alloy wheels. XLE further stands out from the lineup with chrome-finished window trim accompanying the chrome-finished Camry name badge found on both comfort grades. 

The SE and XSE grades add aggressive sporty flare to the Camry lineup with sport-mesh front grilles, side sport rockers and black finishes that add to the sleek roofline and chiseled body. Functional front side air ducts, canards, rear spoiler and rear diffuser add to the racing inspired design helping aerodynamic performance. The rear also has an exposed dual-tip exhaust further showcasing a sporty impression. The Camry name badge is styled in gloss black on both sport grades, while the XSE’s badge is backed by a unique blacked-out trunk garnish. The XSE is sure to turn heads and leans further into the sporty styling with a color-matched front grille, front side canards, and rear diffuser. When it comes to the wheels, the SE features 18-in. black-finished alloys and XSE comes well equipped with range topping 19-in. black and smoke gray-finished alloy wheels. 

Exterior color options include newly available Ocean Gem and Heavy Metal that will join Camry favorites like Ice Cap, Wind Chill Pearl, Celestial Silver Metallic, Underground, Midnight Black Metallic, Supersonic Red, and Reservoir Blue. The XSE grade adds an available two-tone look with Ocean Gem, Wind Chill Pearl, Heavy Metal and Supersonic Red paired with a Midnight Black Metallic roof.

Inside the Cabin

Merging with the impeccable craftsmanship of Camry, the modern open-concept and refined materials offer a unique experience to the interior design of each grade.

Beginning with the sport grades, the SE comes with SofTex®-trimmed seats featuring sporty bold white accents in either Boulder or Black while the XSE adds a standard leather-trimmed interior with artistic “shooting blade” patterned perforations found on both the side door trim and seating surfaces. The XSE interior is available in two colors: Black with blue-lined perforations or the fan-favorite Cockpit Red. Both the SE and XSE grades come equipped with standard aluminum sport pedals and a leather-wrapped steering wheel with paddle shifters and a leather-wrapped shift knob.

The comfort grades also showcase their own interior personality and style. The LE will feature an expertly designed interior inspired by ocean waves with an embossed pattern in woven fabric found on the interior trim and seat surfaces in Boulder or Black. The higher-end XLE grade is the first Toyota Camry to feature a combination of leather and Dinamica® microfiber-trim; offered in Light Gray or Black. A quilted pattern with the Dinamica® trim can also be found inset on the front door panels and dashboard.

The Camry will also have enhanced seat comfort. Toyota engineers achieved this by changing the shape and density of the seat cushion and by increasing the cushion length. The headrest was also softened and moved rearward to enhance seat ergonomics and ride comfort. That comfort can be extended with heated front seats that come standard on the XLE and XSE and are optional on the LE and SE grades. The higher-end grades also add an available front ventilated seat option and a standard heated steering wheel. That’s not all – the XLE and XSE grades also come with standard 8-way power driver and 8-way power passenger seats.

An even quieter cabin can be found inside the XLE and XSE grades thanks to the standard front-side acoustic laminated glass to help reduce wind noise and harshness.

The Toyota Camry also sets the standard for convenience. The next generation model comes with a standard Push Button Start and a dual-zone automatic climate control system with rear air vents. And for those who may have multiple drivers in the household, the XLE grade offers an available driver’s memory seat and memory side view mirrors. For added convenience, the XLE also adds available automatic rain-sensing windshield wipers. For the first time on a Camry hybrid, the XLE and XSE grades will have the option of adding a power tilt and slide panoramic roof with a power-retractable sunshade.

Advanced Technology

For the 2025 model, a 7-inch digital gauge cluster comes standard on LE and SE models, while a standard 12.3-in fully digital gauge cluster can be found in the XLE and XSE grades. The XLE and XSE grades also come with an available 10-inch Head-Up Display to allow drivers to check their speed, see warning indicators, and turn-by-turn navigation while also paying attention to the road ahead.

The Toyota Audio Multimedia System includes a standard 8-inch touchscreen display or an available 12.3-inch screen. The system includes standard wireless Apple CarPlay® and Android Auto™ compatibility, and pairs well with the standard Qi wireless charging pad. The Camry also offers a standard combination of five USB ports, with three in the front (2 USB-C and 1 USB-A media port) and two in the rear (1 USB-C and 1 USB-A) across all grades.

Access to a wide range of enhanced connectivity features is also available. Toyota Audio Multimedia allows simultaneous dual Bluetooth® phone connectivity. A Wi-Fi Connect** trial/subscription offers 4G connectivity for up to five devices (30 day/3GB trial included).

With an active available Drive Connect** trial or subscription, Camry drivers can also interact with the system through touch and voice activation. With Intelligent Assistant available through Drive Connect**, simple phrases like “Hey Toyota” awakens the system for voice-activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more. Over-the-Air (OTA) updates will also be available.

Adding to the already robust offering of audio playback ability with HD Radio®, USB data and a SiriusXM® 3-month trial subscription, Integrated Streaming is also available, providing the ability to link your separate Apple Music® and Amazon Music subscriptions to the vehicle for onboard control. And for those who enjoy premium sounds during commutes, Camry offers a nine speaker JBL® Premium Audio system upgrade on the XLE and XSE grades.

Additional connected services are available on the Camry as well. The up to 10-year Safety Connect** trial includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification and Stolen Vehicle Locator. The up to 10-year Service Connect** trial provides drivers the capability of receiving Vehicle Health Reports, Maintenance Alerts and reminders.

A Digital Key is available on XLE and XSE grades. With an active Remote Connect** trial or subscription, drivers can use the Digital Key via the Toyota app and allow passive entry unlock on front doors and trunk or push button start in-cabin using your smartphone as the key.

Safety & Convenience

The Toyota Camry comes standard with Blind Spot Monitor, which is designed to warn you when a vehicle in the next lane enters Camry’s blind spot on either side of the vehicle. And when you’re in reverse, the standard Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone. Also standard is Safe Exit Alert, which uses rear side radar sensors installed on the inner side of the rear bumper to help occupants judge if an approaching vehicle or bicycle may collide with a door when opening it.

Toyota Safety Sense (TSS) 3.0 can also be found on the 2025 Toyota Camry. The safety suite includes:

• Pre-Collision System with Pedestrian Detection: Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle, pedestrian, bicyclist, or motorcyclist and provide an audible/visual forward-collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.
• Full-Speed Range Dynamic Radar Cruise Control: Full-Speed Range Dynamic Radar Cruise Control (DRCC) is an adaptive cruise control system that is designed to be set at speeds above 20 mph. DRCC uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.
• Lane Departure Alert with Steering Assist: Lane Departure Alert with Steering Assist (LDA w/SA) detects lane markings or the road’s edge at speeds above 30 mph. LDA w/SA is designed to provide an audible/visual warning if an inadvertent lane departure is detected. If no corrective action is taken, Steering Assist is designed to provide gentle corrective steering for lane-keeping assistance.
• Lane Tracing Assist: Lane Tracing Assist (LTA) is designed to help keep the vehicle in the center of a lane. LTA assists the driver with steering control while DRCC is in use.
• Road Sign Assist: Road Sign Assist (RSA) uses the forward-facing camera to recognize specific road signs, such as speed limit, stop, and yield signs. RSA provides sign information to the driver via the Multi-Information Display.
• Automatic High Beams: Automatic High Beams (AHB) is designed to detect headlights of oncoming vehicles and taillights of preceding vehicles. AHB automatically toggles between high and low beams as appropriate.
• Proactive Driving Assist: Proactive Driving Assist (PDA) uses the vehicle’s camera and radar, when system operating conditions are met, to provide gentle braking and/or steering to support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian, or bicyclist. PDA can also provide gentle braking into curves.

For complete details on TSS 3.0, please visit Toyota.com/safety-sense.

And for those looking for additional Driver Assistance features, the XLE and XSE grades come available with a Premium Plus Package which includes features such as:

• Traffic Jam Assist***
• Front Cross-Traffic Alert
• Lane Change Assist
• Panoramic View Monitor
• Front and Rear Parking Assist with Automatic Braking

2025 Toyota Camry Pricing*

Toyota Limited Warranty

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against perforation from corrosion for 60 months with no mileage limitation. Hybrid-related components that require repairs needed to correct defects in materials or workmanship are covered for 8 years/100,000 miles, whichever comes first from original date of first use when sold as new. The hybrid battery is covered for 10 years/150,000 miles, whichever comes first, and is transferable across ownership.

The 2025 Toyota Camry also includes ToyotaCare, a complimentary plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first. 24-hour Roadside Assistance is also included for two years, unlimited mileage.

About Toyota 

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.  

Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 34 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 27 electrified options.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed to creating innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites. 

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media Contact:
Breanne McCallop
breanne.mccallop@toyota.com 

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SOURCE Toyota Motor North America

Challenge Aimed at Accelerating the Transition to Cleaner Energy Solutions

LOS ALTOS, Calif., and CAMBRIDGE, Mass., April 18, 2024 /PRNewswire-HISPANIC PR WIRE/ — Toyota Research Institute (TRI) announces a multiyear, multimillion-dollar challenge aimed at closing the gap between recent advances in AI prediction of new materials and finding the actual “recipe” needed to make these hypothetical materials in the real world. 

Researchers can presently use AI and simulation to find millions of novel materials at unprecedented rates. While this is encouraging, a bottleneck occurs when trying to create these materials in the laboratory. Developing the recipe to create even a single new material in the lab – the act of synthesis – can take years. 

“Accelerating the synthesis of computer-predicted materials could be a game changer in the development of advanced technologies such as EV batteries,” said Brian Storey, TRI’s Senior Director of Energy & Materials. “That’s why TRI is trying something new. We are inviting the best researchers in this field to bring fresh thinking to help close the gap between the computer and the lab.” 

“When we started TRI in 2016, one of our founding principles was that we would enthusiastically pursue collaboration with others and avoid the ‘not invented here’ syndrome,” said Gill Pratt, Chief Scientist for Toyota Motor Corporation and CEO of TRI. “Our intention is to shave years off the new materials discovery process by creating a collaborative research challenge amongst academics and research partners around the world.” 

The Synthesis Advanced Research Challenge will provide funding for four of the most promising ideas submitted for using artificial intelligence and simulation to synthesize new materials for the next generation of EVs and other emerging technology applications. 

Submissions should ideally combine innovative approaches leveraging recent methodological advances with a compelling plan for collaboration. The application is open to university professors and national laboratory scientists, and early-career scientists are especially encouraged to apply.

Beyond the automotive industry, advancements in materials synthesis have the potential to catalyze broader scientific discoveries and technological innovations.

Learn more about this challenge material scientists are trying to solve on TRI’s Medium blog. To apply, please review the request for proposals.

The submission deadline is June 1, 2024.

About TRI’s Energy & Materials Research

TRI is working to solve one of the most significant challenges of our time: how can we move people around without relying on fossil fuels? As the world races towards sustainable transportation solutions, we must discover and deploy breakthrough materials, manufacture and deploy them at scale, and find diverse solutions for emissions-free transportation.

About Toyota Research Institute

Toyota Research Institute (TRI) conducts research to amplify human ability, focusing on making our lives safer and more sustainable. Led by Dr. Gill Pratt, TRI’s team of researchers develops technologies to advance energy and materials, human-centered artificial intelligence, human interactive driving, and robotics. Established in 2016, TRI has offices in Los Altos, California, and Cambridge, Massachusetts. For more information about TRI, please visit http://tri.global. 

MEDIA CONTACTS

Wendy Rosen
Senior Director of Communications
wendy.rosen@tri.global

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SOURCE Toyota Research Institute