Majority of TV Programs Fail to Resonate with Diverse Audiences

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CIIM_Shows_051021_2

LOS ANGELES, May 13, 2021 /PRNewswire-HISPANIC PR WIRE/ — A majority of TV shows are not relevant to diverse segments of consumers and are, in fact, mostly inclusive and considerate of White, Non-Hispanic viewers, according to a new study by the Cultural Insights Impact Measure (CIIM™) from the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and partner company CIIMatters. The AIMM study coincides with television’s annual upfront marketplace.

CIIM_Shows_051021_2

The report evaluated 146 broadcast, streaming and digital shows and networks across various segments including White Non-Hispanic, Hispanic (by acculturation), Black, Asian English, LGBTQ+, People with Disabilities. Using the proprietary CIIM™, the study found that:

  • 51% of shows ranked in the bottom quartile amongst Blacks/African Americans and Hispanic English
  • 44% of shows ranked in the bottom quartile amongst Asians
  • In direct contrast, White Non-Hispanics ranked those same shows in the top quartile, showcasing the fact that programming today does not have the cultural insights needed to connect with other segments

Streaming platforms delivered the majority of effective individual shows. Although, major endemic networks, such as Univision, OWN and BET proved to lead the way when all content was considered. The highest rated general market network was NBC. Top shows in the study included:

  • White Non-Hispanic: When Calls the Heart (Hallmark)
  • African American: Sunday Best (BET) and Greenleaf (OWN)
  • Hispanic English: House of Flowers (Netflix)
  • Hispanic Bilingual: Mira Quien Baila (Univision)
  • Hispanic Spanish: Pequeños Gigantes (Univision)
  • Asian: Killing Eve (Hulu)
  • People with Disabilities: Special (Netflix)
  • MC&I: House of Flowers and Blood and Water (Netflix)
  • LGBTQ: The Fosters (ABC Family / Hulu)

“With CIIM™, we’re shifting the way in which the entire industry approaches inclusivity and understands its impact on business and society,” said Carlos Santiago, AIMM Co-Founder and CIIMatters Partner. “Not only is this the ethical way forward, but it makes great business sense. As network upfronts approach, this analysis provides advertisers with crucial insights needed to maximize the impact of their efforts, while offering networks the opportunity to tailor their content to reach specific viewers and create more valuable advertising space for brands.”

More than 250 brands and 150 companies currently use CIIM™ to optimize content relevance impact by exploring the intersection and impact of reach, representation, relevant and ROI. In fact, according to Gail Horwood, Kellogg’s Chief Marketing Officer and AIMM Board Member, “in Kellogg’s sales attribution tests, consumers perceptions of authentic cultural representation impacted our campaigns’ success by 47%. The CIIM tool proved to be so valuable to us that we have integrated it into our marketing process for all creative.” AIMM feels that this shift is a direct reflection of society – and its increased cultural diversity.

AIMM continues raising the bar and holding the industry accountable by addressing social inequities and taking action to enact change. It recently published a pledge signed by over 100 marketing executives to support the AAPI community and end hate in all form. And last fall, the organization issued a powerful, star-studded PSA during the primetime Emmy awards to encourage Hollywood to do more to promote authentic cultural representation and celebrate the anniversary of its #SeeALL campaign tied to this mission. The spot was supported by an industry letter stating that, moving forward, marketers would evaluate the inclusion and fair representation of segments before allocating media dollars to shows and networks.

“For too long marketers and the entertainment industry have overlooked the power of accurate cultural reflections,” said Bob Liodice, CEO of the ANA. “CIIM™ has the power to be a catalyst for societal change, encouraging the entertainment and ad industries to deliver fair representation and diverse portrayals on the screen so that they can better reflect those in front of the screen.”

APPENDIX

Methodology: Through focused and cross-segment tests, CIIM™ exposes content to a variety of consumer segments to evaluate resonance. Best-in-culture portrayals start with representation but require richer expressions. Unlike any other tool available, CIIM™ tests for attributes such as respect, cultural values, authenticity, good role models, positive reflections, celebrations, pride and identity.

New findings and ongoing CIIM™ research provide advertisers and networks with benchmarking tools to evaluate how effective their content accurately portrays and resonates with diverse audiences. Recent CIIM™ studies demonstrate, fair representation matters to consumers, with nearly 1-in-3 viewers preferring a brand shown in an advertisement or alongside entertainment programming that accurately portrays culture.

Additional findings include:

  • 29% of shows ranked above average with Hispanics, including in-language programs
  • 35% of shows ranked above average by Blacks/African American and Asians
  • 71% of shows ranked above average with White Non-Hispanics
  • 14% of shows ranked in the bottom quartile amongst White Non-Hispanics

The full rankings include:

  • Top Networks:
    • Endemic African American: BET and OWN
    • Endemic Hispanic: Univision
    • General Market Network: NBC
    • Streaming: Netflix
    • Downloadable: YouTube
  • Best-in-Culture Networks:
    • Univision
    • Telemundo
    • OWN
    • BET
    • NBC

To learn more about AIMM and CIIM™, or join us for an upcoming webinar on CIIM results for programs on May 24th, 11am-12pm PT, visit https://www.anaaimm.net.

About the Alliance for Inclusive and Multicultural Marketing (AIMM)
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) was established in 2016 to provide corporations with viable solutions for growth by addressing opportunities in Multicultural and Inclusive marketing. AIMM comprises senior-level advertisers, media/publishers, research and data companies, agencies and trade organizations, to spotlight the missed growth potential in General, Hispanic, African American, Asian-American and LGBTQ markets. This extraordinary working group of industry leaders is transforming the way multicultural and inclusive marketing is seen and understood via an industry-wide reboot – the largest ever in this space. Beyond simply identifying where growth potential lies, AIMM shows its members (and the industry) how to best maximize this potential towards positive bottom-line impact. AIMM is the leading authority in the space.

About the Association of National Advertisers (ANA)
The ANA (Association of National Advertisers)’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Growth Agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA’s membership consists of 1,400-plus domestic and international companies, including more than 900 client-side marketers and nonprofit fundraisers and 500 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.

Top Shows
ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) Logo

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SOURCE ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM)

JC Rodríguez’s New Book Selección De Cuentos Cortos Para Niños, A Collection Of Heartwarming Poems Filled With Evoking Life Lessons For Children To Ponder

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http://es.pagepublishing.com/books/?book=seleccion-de-cuentos-cortos-para-ninos

FORT LAUDERDALE, Fla., May 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book Selección de Cuentos Cortos Para Niños was created by JC Rodríguez. JC is an author who was born in the city of Havana, Cuba in 1967. His concern for his art led him into a sculpture workshop where he spent five years to become a professional precious wood sculptor, which he practiced for more than twenty years. In 2010 he immigrated to the United States with his family.

http://es.pagepublishing.com/books/?book=seleccion-de-cuentos-cortos-para-ninos

Rodríguez said this about his book: “In this selection of short stories for children, the author has wanted to captivate the smallest of the house—those restless elves who make life so joyful and who, when dreaming, gently ask us to tell them a story. Well, this selection of fantastic stories will make children’s imaginations fly through wonderful worlds, full of the most varied characters from fairy tales, princesses, and animals that speak and make up the heroes of this selection of stories that teach children the gratifying effect of doing good among people and the nature that surrounds us.”

Published by Page Publishing, JC Rodríguez’s new book Selección de Cuentos Cortos Para Niños instills powerful and thought-provoking virtues that will guide children as they mature in wisdom and grace.

Consumers who wish to be aided by this book’s effective stories brimming with genuine wisdom can purchase Selección de Cuentos Cortos Para Niños in any bookstore or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1509996/JC_Rodri_guez.jpg

 

SOURCE Page Publishing

Teresa Tizón Einstein’s new book Poemas de vida y un cuento atormentado, a stirring tome of heartwarming poetry that heals the soul

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http://es.pagepublishing.com/books/?book=poemas-de-vida-y-un-cuento-atormentado

FORT LAUDERDALE, Fla., May 14, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book Poemas de vida y un cuento atormentado was created by Teresa Tizón Einstein. Teresa is an author who was born on July 10, 1951, in Lima, Perú. When she was widowed she decided to move to Fort Lauderdale, Florida. She obtained the title of Secretary in International Writing at the San Jorge School in Lima, Perú, and came to work at the Organization of American States in Washington, DC. She was later hired by the Inter-American Development Bank and become part of the international documentation team at the World Health Organization.

http://es.pagepublishing.com/books/?book=poemas-de-vida-y-un-cuento-atormentado

Einstein said this about her book: “How is it possible to write poetry with your own style without literary training and not die trying?

Self-taught by nature and dedicated to reading since the age of thirteen.”

Teresa Tizón Einstein has decided to share inspirations for feelings for the first time in her way of telling us simple things about life and love, in deep and intimate prose.

She invites you to discover her stimulating poetry, necessary for a constant renewal of the soul.

Published by Page Publishing, Teresa Tizón Einstein’s new book Poemas de vida y un cuento atormentado will bring warmth and grace upon the readers as they partake in each poem’s evoking sentimentality and wisdom.

Consumers who wish to delve into a journey of flourishing poetry about life’s mysteries and the importance of soulful countenance can purchase Poemas de vida y un cuento atormentado online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1509995/Teresa_Tizo_n_Einstein.jpg

 

SOURCE Page Publishing

2021 Acura TLX Type S to Make Public Debut at the Acura Sports Car Challenge IMSA Race at Mid-Ohio

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2021 Acura TLX Type S to Make Public Debut at the Acura Sports Car Challenge IMSA Race at Mid-Ohio

TORRANCE, Calif., May 13, 2021 /PRNewswire-HISPANIC PR WIRE/ — Acura’s all-new and highly anticipated 2021 TLX Type S will make its public debut as the official pace car for the Acura Sports Car Challenge Presented by the TLX Type S May 14-16, at the legendary Mid-Ohio Sports Car Course in Lexington, Ohio. Sporting a Type S-exclusive color of Tiger Eye Pearl, the turbocharged TLX Type S will lead the field to the green flag for the IMSA WeatherTech SportsCar Championship race.

2021 Acura TLX Type S to Make Public Debut at the Acura Sports Car Challenge IMSA Race at Mid-Ohio

The TLX Type S will pace a field that includes Acura’s ARX-05 in the DPi class and NSX GT3 Evo in the GTD class. Last year, Acura made history by sweeping the WeatherTech SportsCar Drivers’, Manufacturers’ and Teams’ Championships in both the DPi and GTD classes.

Acura has powered three consecutive race wins at the 2.258-mile, 13-turn Mid-Ohio course, with Acura-powered Wayne Taylor Racing (WTR) looking to extend its current championship points lead. Earlier this year, WTR’s No. 10 Konica Minolta Acura ARX-05 scored an outright win at the Rolex 24 at Daytona. Coming off a third place finish at the Mobil 1 Twelve Hours of Sebring, the ARX-05 of Meyer Shank Racing also is looking to secure another podium finish.

Helio Castroneves, part of the WTR winning driver lineup at the Rolex 24, will serve as Grand Marshall for this weekend’s Acura Sports Car Challenge at Mid-Ohio, presented by the TLX Type-S. Castroneves, 2020 IMSA champion driving for Acura and a three-time Indianapolis 500 winner, will give the traditional command to start engines on Sunday, just prior to the start of the two-hour, 40-minute endurance racing contest.

2021 Acura TLX Type S

At the heart of the 2021 TLX Type S driven by Castroneves is the Type S Turbo V6, an all-new, 24-valve, dual overhead cam 3.0-liter V6 engine with direct-injection and a single twin-scroll turbocharger, producing 355 horsepower and 354 lb.-ft. of torque (SAE Net). Exclusive to Type S models, the engine was developed by some of the company’s most experienced powertrain engineers, including members of the team that developed the NSX’s bespoke twin-turbocharged V6 hybrid power unit and championship winning motorsports programs.

Simply the best performing Acura sedan ever, the new TLX Type S also features a sport-tuned 10-speed automatic transmission, Super-Handling All-Wheel Drive™ (SH-AWD®) with true torque vectoring, double-wishbone front suspension, Brembo® front brakes and Type S-exclusive Sport+ driving mode.

Visually, TLX Type S is distinguished by an open-surface Diamond Pentagon grille that provides increased airflow, a front splitter, rear diffuser, large quad exhaust outlets and two wheel designs, including optional NSX-inspired lightweight wheels featured on the pace car.

Inside, Type S drivers are treated to a flat-bottom steering wheel, Ultrasuede® trimmed 16-way power seats with adjustable side bolstering and Type S embossing on the headrests. The 2021 TLX Type S also features Acura’s critically acclaimed and award-winning ELS STUDIO 3D® 17-speaker premium audio system.

For more information about the 2021 TLX Type S click here.

About Acura

Acura is a leading automotive nameplate that delivers Precision Crafted Performance – a commitment to expressive styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features five distinctive models – the ILX and TLX sport sedans, the RDX and MDX sport-utility vehicles and the next-generation, electrified NSX supercar. All 2021 model year and newer Acura vehicles are made in the U.S., using domestic and globally sourced parts.

Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com.

2021 Acura TLX Type S to Make Public Debut at the Acura Sports Car Challenge IMSA Race at Mid-Ohio

 

Acura Logo.

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SOURCE Acura

Marvel ‘Shang Chi’ Super Hero Simu Liu And ‘Home Economics’ Actress Karla Souza Join The Creators Of got milk? To Help Provide Up To 1 Million Meals To Kids Facing Hunger Via #StayStrongTogether Challenge

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California Milk Processor Board

The California Milk Processor Board with No Kid Hungry® Celebrate Strength, Resilience and the Adaptability of the Human Spirit with Donations to School Feeding Programs

SAN CLEMENTE, Calif., May 13, 2021 /PRNewswire-HISPANIC PR WIRE/ — In the wake of the coronavirus pandemic, millions of children and their families are facing poverty and hunger. Committed to helping California families, the California Milk Processor Board (CMPB), creators of iconic ‘got milk?’ and its Spanish-language counterpart, ‘toma leche’, have partnered with Share Our Strength’s No Kid Hungry® campaign to help provide up to 1 million meals1 to kids facing hunger throughout the Golden State, via the launch of the #StayStrongTogether challenge. The initiative is dedicated to highlighting strength and resilience in these extraordinary times, while inspiring others to give back by joining the movement — helping connect children to healthy meals through No Kid Hungry and its network of school feeding programs.

California Milk Processor Board

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8893751-marvel-shang-chi-simu-liu-karla-souza-got-milk-staystrongtogether-challenge

More than 2.2 million California kids will face hunger this year in the face of the pandemic. Traditionally, these kids have relied on the meals they get at school. For many, it’s the only food they might get on a given day. With so many children still not attending school full-time and parents still out of work in the wake of the pandemic, childhood hunger remains incredibly high, with too many children missing the meals they need to power them.

#StayStrongTogether is dedicated to celebrating strength, resilience, and the adaptability of the human spirit. The California Milk Processor Board is encouraging people to spread social good and positivity to California kids by simply sharing uplifting social posts that harness the theme of what it means to foster a ‘stay strong’ mindset. Starting this week, each #StayStrongTogether post shared and engaged with on Instagram and Twitter that mentions @gotmilk or @tomaleche and tags two friends to join the movement through June 30th will raise a $1 donation for the No Kid Hungry campaign from ‘got milk?’ to help contribute towards the goal of providing up to 1 million meals.

“It’s been over a year since the pandemic struck, and although we’re starting to see a glimmer of light at the end of the tunnel, the work to support California is far from over – especially for what will be a tumultuous transition,” said Steve James, Executive Director of the California Milk Processor Board and visionary leader of ‘got milk? “The financial fallout from COVID-19 has pushed child hunger to record levels – 27% of children under 18 are food insecure. Which means there’s still a great need. The #StayStrongTogether initiative naturally leans into milk’s legacy of wholesome goodness, nourishing kids and families as they push forward with confidence. We all have different strengths to share in the fight to ensure every child in California gets the food they need. Whatever your strength, there’s a way you can share it to help kids and create child hunger solutions.”

Through a combination of emergency grants, strategic assistance, advocacy and awareness, No Kid Hungry is helping kids, families and communities get the resources they need.

“Food insecurity in the early years can have an immediate and lasting impact on overall health, learning, school readiness, and behavior,” says Diana Hovey, Senior Vice President of Corporate Partnerships at Share Our Strength. “During these challenging times, we are proud to continue standing beside these kids and the organizations that are supporting them. #StayStrongTogether will not only help us bring relief to kids in California, who are worried about where their next meal will come from, it will also help fuel their lives, their learning and their dreams. We thank the California Milk Processor Board for their generous support.”

To kick-off the campaign with the first #StayStrongTogether social share-outs, ‘got milk?’ enlisted the help of celebrated ‘Kim’s Convenience’ actor, activist and Marvel’s ‘Shang Chi’ star, Simu Liu, and renowned multi-talented, Mexican actress and mother of two, Karla Souza, of ‘Home Economics’ and ‘How to Get Away with Murder’ fame. Simu and Karla joined got milk?/toma leche and No Kid Hungry to kick-off the first #StayStrongTogether social share-outs. Each distinctly harnessing their own positive ‘stay strong’ mindset while encouraging their fans to join the movement to ensure every child in California gets the food they need.

You can learn more about #StayStrongTogether and ways to donate to No Kid Hungry by visiting gotmilk.com, tomaleche.com or following @gotmilk or @tomaleche on Instagram and Twitter.

1 Every dollar donated to No Kid Hungry ® can help provide up to 10 healthy meals through their network of local member California feeding programs, including nutritious foods like milk, to help ensure no kid goes hungry. From May 13, 2021 through June 30, 2021 each engagement received on a #StayStrongTogether post, raises a $1 for the No Kid Hungry campaign from the California Milk Processor Board with a guaranteed minimum commitment of $50,000 and a maximum commitment of $100,000 to help contribute towards the goal of providing up to 1 million meals.

About the California Milk Processor Board

Since 1993, the California Milk Processor Board (CMPB), creator of the famous got milk? campaign, has been committed to increasing milk consumption throughout California. One recent initiative, “Bones Love Milk,” is dedicated to educating youth on the real benefits of milk as “nature’s energy drink” in an unconventional way, showcasing how milk is a true nutrient powerhouse, delivering strong bones, energy, hydration and muscle recovery. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture. The got milk? trademark is a federally registered trademark and service mark. For more information, visit www.gotmilk.com.

About No Kid Hungry

No child should go hungry in America. But in the wake of the coronavirus pandemic, 1 in 6 kids could face hunger this year. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty.

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SOURCE California Milk Processor Board (got milk?)

The Leukemia & Lymphoma Society Launches Impact Research Grants To Help Underserved Patients Access Clinical Trials

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Leukemia & Lymphoma Society logo

Collaborations with Mayo Clinic, Vanderbilt University Medical Center and Weill Cornell Medicine will Increase Representation of Geographically, Ethnically and Economically Underserved Communities in Clinical Trials

RYE BROOK, N.Y., May 13, 2021 /PRNewswire-HISPANIC PR WIRE/ — The Leukemia & Lymphoma Society (LLS) announced today the launch of the IMPACT (Influential Medicine Providing Access to Clinical Trials) research grants to increase enrollment of individuals from underrepresented communities in clinical trials. Clinical trials are vital to improving cancer treatment, giving newly diagnosed patients access to state-of-the-art therapies, and providing a lifeline when other treatments have failed. Yet, clinical trials overwhelmingly fail to represent certain patient populations such as ethnic and racial minorities and people in rural communities.

Leukemia & Lymphoma Society logo

To overcome these inequities, LLS created the IMPACT research grants, which will award funding to major cancer research and treatment centers to establish a “hub and spoke” infrastructure to expand access to clinical trials in their region. Each of the “hubs” or major cancer centers will develop networks of trial sites in local community-based hospitals and clinics with significant underserved populations. The $3.75 million five-year program, designed with a unique and tailored approach to building engagement in underserved communities, is the first undertaking of its kind by a blood cancer organization.

“To get the full benefit of cancer research, we need clinical trials to reflect the diversity of the U.S. population,” said Lee Greenberger, Ph.D., LLS Chief Scientific Officer. “But this is also about health equity, which is central to the LLS mission. Blood cancer does not discriminate, and people of every age, gender, ethnicity and socioeconomic status are affected and deserve the same choices in their care.” Research has shown that populations at risk for cancer health disparities are also less likely than other groups to participate in clinical trials.

LLS has selected three projects for the first round of funding: Mayo Clinic in the upper Midwest, Vanderbilt University Medical Center in the rural south and Weill Cornell Medicine in New York City. Each five-year initiative anticipates increasing trial enrollment from underrepresented communities to at least 20 percent. An overview of the programs is below:

IMPACT at Mayo Clinic: Mayo Clinic Cancer Center partnered with the Minnesota Cancer Clinical Trials Network and Mayo Clinic Health System to address major barriers to clinical trials enrollment for minority patients with blood cancers. The program includes a network of 35 clinical sites throughout rural, underserved communities in Minnesota, Wisconsin and Iowa. The program also focuses on economically disadvantaged minority patients in urban areas of metropolitan Minneapolis.

IMPACT at Vanderbilt University Medical Center: This effort, which leverages the Vanderbilt Health Affiliated Network and Baptist Memorial Health Care (Baptist), includes nearly half of the counties and parishes in the Delta Regional Authority, one of the most economically vulnerable areas in the United States. This area also has some of the country’s highest cancer incidence and mortality rates. The LLS IMPACT program at Vanderbilt will increase clinical trial access, with the option to enroll in ten clinical trials across seven blood cancer types that will be open at nine Baptist locations around the region.

IMPACT at Weill Cornell Medicine: While Weill Cornell Medicine is located in Manhattan, more than half of the annual blood cancer cases in New York City occur in residents who reside in nearby Queens and Brooklyn. Direct access to cutting-edge clinical trials is limited at the community hospitals that service those boroughs. The Weill Cornell Medicine IMPACT project, also supported by Genentech, is collaborating with New York-Presbyterian Queens and New York-Presbyterian Brooklyn Methodist Hospital to build an infrastructure to increase enrollment in clinical trials at these sites. The program will provide education for community physicians, including training primary care physicians as clinical trial advocates, and community oncologists as experts in clinical trial protocols.

“Our team at Weill Cornell Medicine is thrilled to collaborate with The Leukemia & Lymphoma Society on this important initiative,” said Dr. John Leonard, senior associate dean for innovation and initiatives and the Richard T. Silver Distinguished Professor of Hematology and Medical Oncology at Weill Cornell Medicine, and a hematologist and medical oncologist at New York-Presbyterian/Weill Cornell Medical Center. “Our efforts to provide state-of-the-art care and research opportunities to all blood cancer patients – including those from under-resourced backgrounds – synergize closely with those of LLS through the IMPACT program. We are committed to these efforts and are excited to accelerate our research programs through this collaboration and close engagement with our community.”

Mayo, Vanderbilt and Weill are co-funding the IMPACT grants, demonstrating their partnership with LLS and commitment to the program. This program was also made possible by philanthropic investment from companies including Bristol Myers Squibb and MorphoSys Foundation, as well as LLS donor investment from Louise and John Bryan, Edward J. Phillips Family Foundation, Rahr Corporation and Cal Turner, Jr.

LLS works on multiple fronts toward health equity for all blood cancer patients

LLS has programs in place across research, advocacy and patient services to address health disparities. These efforts include Myeloma Link, a community-based outreach and education program in African American communities, Spanish-language resources and services for patients and caregivers, and the Equity in Access research program, which will advance the study of underlying causes of inequitable access to care and identify policies, strategies and interventions to effect change. LLS is also leading a national study with the University of Florida to increase primary care providers’ capacity to educate diverse patients with cancer about clinical trials.

Through its advocacy work, LLS is pursuing efforts to improve access to trials for underrepresented patients. For example, LLS and its advocacy partners played a key role in developing the Clinical Treatment Act, which requires Medicaid to cover trial-related care starting in 2022. LLS is also working to advance policies that will localize access to more care associated with trial participation, reducing the time and expense associated with travel. LLS’s Urgent Need Program, in partnership with Moppie’s Love and Charlie’s Fund, Co-Pay Assistance Program, and Susan Lang Pay-It-Forward Patient Travel Assistance Program, all provide financial assistance supporting underserved patients.

LLS Clinical Trial Nurse Navigators, registered nurses with expertise in blood cancer, are available to personally assist all blood cancer patients and caregivers throughout the entire clinical-trial process. For information, patients can contact an LLS Information Specialist at (800) 955-4572, via live chat or email.

About The Leukemia & Lymphoma Society

The Leukemia & Lymphoma Society® (LLS) is a global leader in the fight against cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma. LLS funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care.

Founded in 1949 and headquartered in Rye Brook, NY, LLS has regional offices throughout the United States and Canada. To learn more, visit www.LLS.org. Patients should contact the LLS Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m., ET.

For additional information visit lls.org/lls-newsnetwork. Follow us on Facebook, Twitter, and Instagram.

Contact:

Irene Tung
Senior Manager, Mission Communications
The Leukemia & Lymphoma Society
Irene.tung@lls.org
(718) 414-7910

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SOURCE The Leukemia & Lymphoma Society

Gaby Natale Keynotes for P&G Women Offsite Annual Event

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Gaby's virtual keynotes are hosted from her own TV studio with multicamera setup and customized graphics

CINCINNATI, May 12, 2021 /PRNewswire-HISPANIC PR WIRE/ — Bestselling author, speaker and 3-time Daytime EMMY winner Gaby Natale joined forces with Procter & Gamble to energize their annual women offsite event dedicated to Latinas. As the main speaker for the day, Gaby joined the emcees at P&G’s Cincinnati headquarters from her own TV studio in Dallas to deliver her empowerment keynote and interact live with the audience.

Gaby's virtual keynotes are hosted from her own TV studio with multicamera setup and customized graphics

“Our uniqueness is our gift to the world. That is why I applaud P&G’s effort to create spaces like this where authentic and inspirational conversations about how to pioneer and emerge stronger together can flourish”, explained Natale.

The theme of this eleventh P&G annual women’s event was #LetsKeepBlooming. After the event, select members in attendance received copies of her bestselling book The Virtuous Circle which became the first book written by a Latina that was published by the Leadership division of HarperCollins.

The keynote fleshed out the 3-time Daytime winner renewed commitment to inspire diverse audiences to develop their potential, powered by the success of her TED talk “Pioneer: How to Be What You Can’t See”. Equal parts inspirational speech, career workshop and autobiographical manifesto, Natale’s speech uses the arch of her life journey -from a carpet warehouse to the red carpet of the Daytime EMMYs- to start conversations about the challenges and opportunities that minorities face when they decide to turn their dreams into actions.

Natale’s past collaborations as motivational speaker include Dell, PepsiCo, Century21 and Laura Bush Foundation, among others.

About Gaby Natale and AGANARmedia

Gaby Natale is a triple Daytime EMMY® winner, TV personality, bestselling author and motivational speaker. She is the executive producer and host of the nationally-syndicated TV show SuperLatina on PBS’ Vme network.

One of the most prestigious media personalities in Spanish-language television, Natale is among a few women in the entertainment industry who owns not only the rights to her TV show but also a television studio. This unique situation has allowed her to combine her passion for media and her entrepreneurial spirit.

People magazine named Natale one of 2018’s “25 Most Powerful Latinas”, highlighting the inspirational story of how she went from a local TV show that started out of a carpet warehouse to becoming the only Latina in US history to win triple back-to-back Daytime EMMYs. Her popularity grew even further when her first book, “The Virtuous Circle” by HarperCollins, became an instant bestseller, topping Amazon’s New Releases charts in 3 different categories (Business, Inspiration and Self-Help).

Natale is also the founder of AGANARmedia, a marketing company with a focus on Hispanic audiences that serves Fortune 500 companies such as Hilton Worldwide, Sprint, AT&T, eBay and Amazon. In the digital world, she has a thriving fan base with over 52 million views on YouTube and 250K+ followers on Social Media.

In 2019 Gaby launched WelcomeAll Beauty, the first hair extensions line dedicated to women’s productivity offering DIY camera-ready hair styles that can be done in less than 5 minutes.

A tireless advocate of gender and diversity issues, Natale is a sought-after bilingual speaker and a frequent collaborator with nonprofits such as St. Jude Children’s Research Hospital, Phenomenal Woman Action Campaign and Voto Latino. She has keynoted conferences from the United Nations to tech shows and trade gatherings across the US and Latin America. Natale has been featured in Forbes, CNN, Buzzfeed, NBC News, Univision and Latino Leaders magazine. She is the recipient of NALIP’s Digital Trailblazer Award and of a GLAAD Media Award nomination for her portrayal of Latino LGBTQ youth in media.

Natale holds a bachelor’s in International Relations and a master’s degree in Journalism from the University of San Andres and Columbia University. Prior to starting her career in television, Natale taught Communication and Journalism courses at the University of Texas. Originally from Argentina, Natale holds triple citizenship from the United States, Argentina and Italy and has lived in London (UK), Mexico, Washington DC and Buenos Aires.

CONTACT: *For media inquiries, please contact questions@aganarmedia.com *

Photo – https://mma.prnewswire.com/media/1508982/GabyPG.jpg

 

SOURCE AGANAR Media

Ana María de Jesús Valenzuela Suárez’s new book Volando en el Kalahari, a heartwarming tale of a pelican family’s solidarity amid life’s overwhelming challenges

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http://es.pagepublishing.com/books/?book=volando-en-el-kalahari-flying-in-the-kalahari

TUCSON, Ariz., May 13, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book Volando en el Kalahari was created by Ana María de Jesús Valenzuela Suárez. Ana María is an author who was born in a small city called Valle de Palmas, Baja California Mexico. She is an avid writer of acrostics and poems.

http://es.pagepublishing.com/books/?book=volando-en-el-kalahari-flying-in-the-kalahari

Suárez said this about her book: “This little literary work speaks of love, support for the family, and the learning that we obtain by fighting together as such.”

Published by Page Publishing, Ana María de Jesús Valenzuela Suárez’s new book Volando en el Kalahari truly captures the heart of what it means to be a family united in the face of adversity and confusion.

Consumers who wish to learn heartfelt lessons about love, grace, and faith can purchase Volando en el Kalahari in any bookstore or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1508060/Ana_Mari__a_de_Jesu__s_Valenzuela_Sua__rez.jpg

SOURCE Page Publishing

Tony Hernández’s new book Secretos Entre Mi Abuela y Yo, a compelling narrative about a boy’s maturity through experiencing toils in life

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http://es.pagepublishing.com/books/?book=secretos-entre-mi-abuela-y-yo

FARGO, N.D., May 13, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book Secretos Entre Mi Abuela y Yo was created by Tony Hernández. Tony is an author who studied at the Center for Naval Specialists. At nineteen, he was already an officer in the Navy and at twenty-two was given the medal of honor for distinguished services. A year later, he renounced the communist system. On leaving prison he crossed the Caribbean Sea in a rowboat. He lives in the US where he is a trucker.

http://es.pagepublishing.com/books/?book=secretos-entre-mi-abuela-y-yo

Hernández said this about his book: “It is the story of a weak boy who came to this world without any right to life—how he jumped the fences of hell to become a man on his own two feet. With his pockets full of gratitude and in his heart love and respect for everything that surrounds him, he carries on his shoulder the principles of his father, the advice of his uncle, and the wisdom of his grandmother.

The story is real, and I express it from my point of view through the eyes of my grandmother as a remedy for the sadness of her people. For those who seek the light, they will find their message, the reality of the moment, and truths that hurt the soul.

It is not a shame how I feel for my people; it is shame to see how far we have come.”

Published by Page Publishing, Tony Hernández’s new book Secretos Entre Mi Abuela y Yo embarks on a man’s life as a determined boy seeking refuge and fulfillment amid life’s overwhelming troubles.

Consumers who wish to read and witness a tale of unyielding resolve and countenance can purchase Secretos Entre Mi Abuela y Yo in any bookstore or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1507977/Tony_Herna_ndez.jpg

SOURCE Page Publishing

Doggett Freightliner, one of the Largest 18-Wheeler Dealership Groups in the U.S., Further Expands to Serve Brownsville Customers

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HOUSTON, May 12, 2021 /PRNewswire-HISPANIC PR WIRE/ — Doggett Freightliner continues to grow, expanding into the Brownsville area to provide expedited parts and unmatched service support for local customers. With the new Brownsville facility opening today, Doggett Freightliner will have nine locations throughout Texas and Arkansas, including San Antonio, El Paso, Laredo, and Pharr, Texas, along with North Little Rock, Springdale, Searcy and Van Buren, Arkansas. The Brownsville facility complements Doggett’s existing Freightliner and Western Star dealerships that now sell and service flatbeds, dry freight, refrigerated vans, trailers and other over-the-road truck offerings. This new location will help local customers maximize uptime with expedited parts and dependable mobile support.

Doggett Logo

“Doggett has a long and successful history of living up to the rigid demands of our customers. Our success has been built by performing up to our customer’s exceedingly high expectations 24/7, thanks to an excellent team of dedicated support staff and factory-trained technicians that are pros at keeping their promises,” says Paul Burk, Senior VP of the Doggett Truck Group.

Burk concludes, “At Doggett Freightliner, we are proud to be a superior dealership with our Elite Support Certification providing the industry’s best truck maintenance and repairs with an unmatched-level of customer service. Our loyal customers’ trust helped us grow into one of the largest dealership groups in the country. We are excited to continue to deliver unmatched service and support to our customers for years to come in the Brownsville area.” 

About the Doggett Equipment Services Group

Doggett Equipment Services Group (Doggett) is a diversified heavy equipment factory authorized dealer for seven industry-leading manufacturers that are either number one or two in their respective industries. Doggett, founded in 1993 with 17 employees, was ranked by the Houston Chronicle in 2020 as Houston’s 9th largest private company approaching $2 billion in annual sales and also rated by the Houston Business Journal in 2020 as Houston’s largest (#1) family-owned business. Serving Texas, Louisiana, and Arkansas, its team of 1400+ full-time employees, including 500+ factory-trained and certified technicians, are dedicated to providing a world-class customer experience. Doggett is a family-owned business without outside investment headquartered in Houston, Texas.

Doggett is a proud dealer-partner with the following industry-leading manufacturers: John Deere Construction and Forestry equipment (16 dealerships including exclusivity for the state of Louisiana, east and south Texas), Toyota Material Handling – Forklifts (7 dealerships covering the southern half of Texas including El Paso), Freightliner and Western Star (Daimler-Benz Companies) on-highway and vocational trucks (9 dealerships including exclusivity for the state of Arkansas, South and West Texas), Link-Belt Cranes (3 dealerships including exclusivity for the state of Louisiana), Great Dane Trailers (3 dealerships), and a Ford auto and truck dealership. To learn more, visit Doggett.com and DoggettFreightliner.com.

Media Contact
Nikki Hart
Phone: 281.878.4239
Email: Nikki.Hart@Doggett.com 

Logo – https://mma.prnewswire.com/media/956669/Doggett_Logo.jpg

SOURCE Doggett Freightliner

Toyota’s Path to Carbon Neutrality

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— Battery electric vehicles (BEVs) and fuel cell electric vehicles (FCEVs) will make up 15% of U.S. sales by 2030

— Electrified vehicles including BEVs will make up 70% of U.S. sales by 2030

— Global sales of approximately 8M electrified vehicles by 2030 of which 2M will be BEVs and FCEVs.

PLANO, Texas, May 12, 2021 /PRNewswire-HISPANIC PR WIRE/ — Toyota is on the path to an electrified future and the company is committed to making battery electric vehicles (BEVs) a key part of its lineup. Earlier this year, Lexus unveiled the LF-Z, a conceptual look at the future of BEVs in the luxury segment. That was followed by the debut of the Toyota bZ4X concept, a battery electric SUV that will go into production in 2022.

Toyota expects BEVs and FCEVs will make up 15% of its U.S. sales by 2030, and along with the company’s hybrids (HEV) and plug-in hybrids (PHEV), 70% of the Toyota and Lexus combined sales mix will be electrified by 2030. On a global basis, Toyota expects to sell approximately 8 million electrified vehicles by 2030, of which 2 million will be BEVs and FCEVs.

“For over 30 years, Toyota has been innovating and investing in technology to reduce vehicle emissions and achieve carbon reductions,” said Chris Reynolds, chief administrative officer, Toyota Motor North America. “And, although some people believe concentrating resources on one possible solution will achieve the goal more quickly, we believe investing in many different solutions will actually be a faster way to achieve carbon neutrality around the world.”

Toyota has led the way with more electrified vehicles on the road than all automakers combined. It started in 1997 when Toyota introduced the first generation all-electric RAV4-EV, followed by the now iconic, Prius, a gasoline-electric hybrid. In 2015, Toyota launched its first emissions-free, FCEV, the Mirai.

Since then, Toyota has adapted hybrid electric powertrains to vehicles of all shapes and sizes. There are now 17 electrified vehicles in the company’s U.S. lineup, including HEVs, PHEVs, and FCEV, with more on the way.

Over the years, Toyota hybrid models have saved 139 million tons of greenhouse-gas emissions worldwide–76 million tons in the U.S. It is clear, the environmental impact of HEVs, PHEVs and FCEVs has been profound.

At Toyota, we believe giving consumers choices with a portfolio of alternative powertrains can help bridge to an all-electric mobility future. The company’s approach seeks steady and substantial carbon reductions every year until the recharging infrastructure and costs of BEVs make them an attractive, affordable choice for all consumers everywhere.

Toyota is committed to help solving BEV infrastructure and cost challenges while delivering mobility that best fits the many needs of consumers. We also encourage policymakers to write regulations and laws that encourage consumers to consider all kinds of environmentally friendly, carbon-reducing vehicles so we can move even faster toward a carbon neutral society for all.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota has created a tremendous value chain and directly employs more than 36,000 in the U.S. The company has contributed world-class design, engineering, and assembly of more than 30 million cars and trucks at our 9 manufacturing plants, 10 including our joint venture in Alabama that begins production in 2021.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contacts:
Ed Hellwig
469-292-1165
edward.hellwig@toyota.com

Logo – https://mma.prnewswire.com/media/439685/Toyota_Corp_Red_Logo.jpg

SOURCE Toyota Motor North America

HarperCollins Focus launches new gift book imprint Harper Celebrate

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NASHVILLE, Tenn., May 12, 2021 /PRNewswire-HISPANIC PR WIRE/ — HarperCollins Focus announced today the launch of its new gift book imprint, Harper Celebrate, expanding the publishing company’s footprint into celebratory, seasonal and lifestyle books. The imprint will produce uplifting and inspiring, visually striking books using high-quality design and sophisticated detail in both the interior and exterior packaging. Harper Celebrate will be based in Nashville, under the direction of vice president and publisher, Michael Aulisio.

“I’m thrilled that Michael will be leading Harper Celebrate. He is extremely talented, bringing a rare and effective combination of market research, innovation and creativity. This new imprint will be a wonderful addition to the HarperCollins Focus family,” said Laura Minchew, senior vice president, group publisher at HarperCollins Focus.

Aulisio joins Harper Celebrate after 10 years in marketing leadership for the Children’s and Gift division at HarperCollins Christian Publishing. He has worked with bestselling authors such as Joanna Gaines, Dude Perfect, Bear Grylls, Brett Young, Bob Goff, Emily Ley, and Sarah Young, whose Jesus Calling book line has sold more than 35 million copies. Aulisio also created and implemented omni-channel marketing campaigns with internationally known celebrities like Dolly Parton, Reba McEntire, Tony Dungy, Kathie Lee Gifford, and Rascal Flatt’s Gary LeVox.

Aulisio commented, “There is a strong need for books that will help readers be inspired, find peace and cultivate positive personal change, as well as be entertained. I’m honored and excited for the opportunity we have to acquire and publish books that will beautifully celebrate the people, occasions, interests, and gifts in a reader’s life.”

Harper Celebrate will look to acquire projects such as daily readers, lifestyle books, journals, photography-driven books, literary graphic novels, hospitality, home decorating, organization, and crafting; poetry, personal time management, and mindfulness; and occasion-focused titles such as holiday celebrations, graduation, and gifts for special persons. It is scheduled to release its first titles in fall 2022.

Harper Celebrate is part of HarperCollins Focus’ key objectives to connect with great writers and readers who rely on the global reach and distribution network of HarperCollins Worldwide. For more information, please visit www.harpercollinsfocus.com/harper-celebrate

About Harper Celebrate:
Launched in May 2021, Harper Celebrate is the newest imprint under HarperCollins Focus. Through superior design and sophisticated detail, Harper Celebrate creates a visually striking experience to uplift and beautifully celebrate the people, occasions, interests and gifts in your life.  For more information, visit www.harpercollinsfocus.com/harper-celebrate or follow us on Instagram, Pinterest and Facebook at @HarperCelebrate.

About HarperCollins Focus:
HarperCollins Focus, LLC owns and operates a collection of publishing imprints, that enlighten and empower readers to transform their hearts and minds, connecting through story, advice, mentorship and community. The company’s mission is to inspire the world with content that equips people to lead lives of significance, integrity and purpose. Current publishing imprints include HarperCollins Leadership, Harper Horizon, and Harper Muse. The company also operates HarperCollins Leadership Essentials, a destination online community dedicated to accelerating personal and professional development. The company is based in Nashville, TN. For more information go to www.harpercollinsfocus.com.

Contact:    
Casey Harrell
Sr. Director, Corporate Communications  
tel: 615.902.1109  
webcasey.harrell@harpercollins.com

SOURCE HarperCollins Focus

On Lok Kicks Off 50 Year Anniversary with On Lok Celebrates

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SAN FRANCISCO, May 11, 2021 /PRNewswire-HISPANIC PR WIRE/ — On Lok will kick off its 50-year anniversary with On Lok Celebrates on Thursday, May 13. The virtual event will be open to the community and is the first of many planned events this year celebrating the organization’s five decades supporting Bay Area seniors.

“We are pleased to celebrate this historic milestone of 50 years with a festive (albeit virtual) event that will bring together supporters, partners, staff and the community, to reflect on an incredible five decades,” said Grace Li, CEO of On Lok. “Never before has our work been more impactful than during the past year. I am proud of our team’s tireless dedication to our mission of keeping seniors safe and supported.”  

On Lok was founded 50 years ago with the belief that every individual should be empowered to age at home with dignity and independence. On Lok founded PACE (Program of All-Inclusive Care for the Elderly), a full-service healthcare program that includes medical, home care, transportation, and other support services for frail seniors, which allows eligible seniors to live at home, for as long as possible. The nonprofit also provides health programs, wellness classes, activities, case management services and meals for active seniors.

On Lok Celebrates will kick off the organization’s golden anniversary on Thursday, May 13th from 5:00 – 6:00pm. It will be hosted by TV and radio personality Liam Mayclem, who will return for a fifth year as Emcee. It will also include remarks by special guests U.S. Senator Dianne Feinstein, San Francisco Mayor London N. Breed, and Chef Martin Yan, and feature a live auction hosted by Warriors “Hype Man” Franco Finn. To attend, RSVP at https://support.onlok.org/e/9EzBsQ.  

About On Lok
On Lok is a nonprofit organization that empowers older adults to age with dignity and independence. With 50 years of experience, On Lok is a trusted resource in San Francisco, Santa Clara County, and the Tri-City area of Alameda County. On Lok founded and still operates the Program of All-Inclusive Care for the Elderly (PACE), which allows eligible seniors to live at home for as long as possible by providing comprehensive medical care and social services. On Lok 30th Street Senior Center, the largest multipurpose senior center in San Francisco, provides a second home, health programs, activities, and case management services to active seniors. The On Lok Mission Nutrition Program provides more than 250,000 meals annually to seniors through its dining locations and meal delivery program. For more information, please visit www.onlok.org.

SOURCE On Lok

PIH Health Achieves Healthgrades 2021 Patient Safety Excellence Award™

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WHITTIER, Calif., May 11, 2021 /PRNewswire-HISPANIC PR WIRE/ — PIH Health Downey Hospital, PIH Health Good Samaritan Hospital, and PIH Health Whittier Hospital have been recognized as a Healthgrades 2021 Patient Safety Excellence Award™ recipient. This distinction places PIH Health among the top 5% of all short-term acute care hospitals reporting patient safety data as evaluated by Healthgrades, the leading marketplace connecting patients and providers.

PIH Health Logo

“Patient safety is always our top priority,” says James R. West, PIH Health president and chief executive officer. “Working together to face the challenges the COVID-19 pandemic brought about this last year has bolstered our commitment to our patients and communities, and we have focused even more attention on safety within all of our facilities. We are honored to be recognized for our commitment to our patients’ safety and well-being and attribute this award to the unwavering dedication of all our employees, medical staff, and volunteers.”

From 2017 through 2019, there were 190,273 potentially preventable patient safety events among Medicare patients in U.S. hospitals.* And, if all hospitals, as a group, performed similarly to hospitals performing better than expected on each of 13 Patient Safety Indicators (PSIs) evaluated by Healthgrades, on average, 106,052 patient safety events could have been avoided.*

During this time frame, four patient safety indicators accounted for 72% of all patient safety events (collapsed lung, hip fracture due to an in-hospital fall, pressure or bed sores, and catheter-related bloodstream infections). Healthgrades found that patients treated in hospitals receiving the Healthgrades 2021 Patient Safety Excellence Award were, on average*:

  • 50.3% less likely to experience a collapsed lung due to a procedure or surgery in or around the chest, than patients treated at non-recipient hospitals*
  • 60.3% less likely to experience an in-hospital fall resulting in hip fracture, than patients treated at non-recipient hospitals*
  • 66.5% less likely to experience pressure sores or bed sores acquired in the hospital, than patients treated at non-recipient hospitals*
  • 65.4% less likely to experience catheter-related bloodstream infections acquired in the hospital, than patients treated at non- recipient hospitals*

“The importance of hospital quality is now at the forefront of consumers’ minds, especially as we continue to navigate COVID-19. We congratulate the recipients of the Healthgrades 2021 Patient Safety Excellence Award for their ongoing commitment to upholding the highest quality standards for their patients and communities,” said Brad Bowman MD, Healthgrades chief medical officer.

PIH Health participates in safety best practices across all of our hospitals and outpatient medical offices. Employees are regularly engaged in important discussions about the safety initiatives already in place in PIH Health facilities, and, together with leadership, continuously work to see where enhancements can be made to improve upon patient safety.

During the study period (2017 through 2019), Healthgrades 2021 Patient Safety Excellence Award recipient hospitals demonstrated excellent performance in patient safety within the Medicare population, as measured by objective outcomes—risk-adjusted patient safety indicator (PSI) rates—for 13 PSIs defined by the Agency for Healthcare Research and Quality (AHRQ). A 14th PSI is included in the evaluation – Foreign Objects Left in Body During a Surgery or Procedure – which is a “never” event and does not have an expected rate.

View Healthgrades hospital quality methodologies.
*Statistics are calculated from Healthgrades Patient Safety Ratings and Excellence Award methodology which is based primarily on AHRQ technical specifications (Version 2020.0.1) to MedPAR data for years 2017 through 2019 and represent three-year estimates for Medicare patients only.

About PIH Health
PIH Health is a nonprofit, regional healthcare network that serves approximately 3.7 million residents in the Los Angeles County, Orange County and San Gabriel Valley region. The fully integrated network is comprised of PIH Health Downey Hospital, PIH Health Good Samaritan Hospital, PIH Health Whittier Hospital, 35 outpatient medical office buildings, a multispecialty medical (physician) group, home healthcare services and hospice care, as well as heart, cancer, digestive health, orthopedics, women’s health, urgent care and emergency services. The organization is recognized by Watson Health as one of the nation’s Top Hospitals, and College of Healthcare Information Management Executives (CHIME) as one of the nation’s top hospital systems for best practices, cutting-edge advancements, quality of care and healthcare technology. PIH Health is also certified as a Great Place to Work®. For more information, visit PIHHealth.org or follow us on Facebook, Twitter, or Instagram.

Logo – https://mma.prnewswire.com/media/1059147/PIH_Health_Logo.jpg

SOURCE PIH Health

Telemundo Leads Hispanic Upfront With Over 1,000 Hours Of Original Content Designed To Capture Today’s Latinos Across Every Screen

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MIAMI, May 12, 2021 /PRNewswire-HISPANIC PR WIRE/ — NBCUniversal Telemundo Enterprises unveiled today its 2021-2022 programming lineup bolstering its position as the leading multiplatform content creator for today’s Latino. With over 1,000 hours of original scripted and unscripted content, world class sporting events and trusted news, Telemundo is shaping a new era in Hispanic media with culture-centric narratives that meaningfully engage marketers with the full spectrum of Latino audiences across every screen. 

Next season’s lineup brings two original Super Series™ including the return of ratings powerhouse La Reina del Sur for its third season, and Malverde: “El Santo Patron” the network’s first-ever period drama Super Series™.  Also premiering is Diario de un Gigoló, a riveting story about an unexpected and complicated love, an all-new dramedy, Parientes a la Fuerza, and the return of the iconic series Pasión de Gavilanes.

Telemundo will introduce two new reality shows, La Casa de los Famosos, a no holds barred look into a group of celebrities living together and Así se Baila, a grueling dance competition where celebrities and their loved ones put their relationships and dancing skills to test, in addition to the sixth season of the family hit Exatlón Estados Unidos, the number one family-friendly sports reality competition show on Hispanic media. On the sports side, Telemundo Deportes will air more than 300 hours of coverage of the 2021 Olympics from Tokyo this summer and the most extensive coverage ever of the CONCACAF FIFA World Cup Qatar 2022 TM Qualifiers.

With Latinos surpassing $1.7 trillion in purchasing power, every company in America should build strong relationships with this audience to grow their business today and into the future. Telemundo and Comcast NBCUniversal offer the only premier platforms to reach them at scale across the entire spectrum and capture this exponential growth,” said Beau Ferrari, Chairman of NBCUniversal Telemundo Enterprises. “As the leading producer of Spanish-language scripted content, we are uniquely positioned to deliver for our audience on every screen.  This coming season we’re doubling down on our commitment and investments to super-serve Latinos with the best entertainment content, world class sports events and most trusted news they want and need, delivered on the devices they prefer.”

Powered by Telemundo, Comcast NBCUniversal reaches today 9 out of 10 US Hispanics every month – more than any other media company. This year, Telemundo has extended its leadership to every platform and device. On the broadcast side, among adults ages 18-49, Telemundo’s weekday prime time is up double digits, outperforming its closest competitor by nearly 40% more nights compared to the same time period last year.  On Sunday primetime, Telemundo has been #1 for the majority of nights, and this past month, ranked as #1 Spanish-language broadcast network at 10 p.m. Telemundo’s digital properties are registering unprecedented growth with the Telemundo app delivering the highest number of viewers on record — and the highest engagement — among NBCUniversal properties and growing. Telemundo continues to be the #1 broadcast network on YouTube with short form video for the fourth consecutive year — doubling Univision’s subscribers — and across all social media in engagement, regardless of language.

“When you combine the power of Comcast and NBCUniversal with the deep connections and trust of Telemundo, we not only reach more Latinos than any other media company nationwide, but we also speak to these consumers with the authentic stories that move them. For our marketing partners, this means an opportunity to tap into a powerful, critical audience and move their business through the incredible impact of storytelling,” said Laura Molen, President, Advertising & Partnerships, NBCUniversal. “From primetime to Peacock, only NBCUniversal and Telemundo can help marketers meaningfully engage with the Hispanic consumers leading the cultural and technological revolutions of tomorrow.” 

As Latinos expand their video consumption habits throughout digital properties, Telemundo continues to lead multiplatform content production with its recently launched Telemundo Streaming Studios, the first-ever studio in Hispanic media exclusively dedicated to serving the growing Latino streaming audiences in the US and around the world.  Building upon its decade-long success across streaming platforms with original titles such as El Señor de los Cielos, La Reina del Sur, El Recluso, No Te Puedes Esconder, Jugar con Fuego and, most recently, Dime Quien Soy, 100 Dias para Enamorarnos, Falsa Identidad and Jenni Rivera: Mariposa de Barrio, Telemundo is investing to expand its production capabilities to create original premium scripted content exclusively designed to fulfill the growing needs of direct-to-consumer platforms.  Since 2011, Telemundo has been the undisputed leader in providing scripted Spanish-language content to direct-to-consumer services, delivering over 14,000 hours of original content to partners such as Netflix, HBO, Hulu and Xumo, including 3,000 hours on Peacock when it launched last year.

UPCOMING PROGRAMMING LINE-UP  

SCRIPTED SERIES: 

La Reina del Sur (The Queen of the South 3), Telemundo’s globally acclaimed Super Series™ returns with its highly anticipated third season. Four years have passed since U.S. authorities convicted Teresa Mendoza for the murders of three Drug Enforcement Agents.  Living behind bars in a maximum-security prison, stripped of her freedom, she’s separated once again from her beloved daughter, Sofia. Devising a highly sophisticated escape plan, Teresa’s old friends Oleg and Jonathan daringly extract her from prison to take her to Mexico where she meets President Epifanio Vargas. In a world motivated by alliances and secret deals, Teresa agrees to embark on her most dangerous mission yet, one that takes her throughout Latin America with the fervent hope that she can end her fugitive’s life and reunite with Sofia at last.

Malverde: El Santo Patron (Malverde: The Patron Saint – working title), Telemundo Global Studios’ first-ever period drama,  is a powerful new action series that brings to life the story of Jesús Juarez, a young boy from Sinaloa, Mexico who grows up to be a legendary figure, almost a religious icon revered by many. Set in 1870 and inspired by actual life events, Malverde tells the story of  Jesús from his troubled childhood as an orphan to the advent of the Mexican Revolution, experiencing the torment of war, danger, and love, all while amassing unexpected power. Over time, Jesús becomes a heroic Robin Hood-type figure, admired by women across all social classes. Yet, Jesús remains tormented by his unexpected feelings for his childhood sweetheart, Isabel.  As federal authorities see the danger in his rising power during the beginnings of the Mexican Revolution, it will take more than love and God to stave off those seeking to destroy the hero known to the faithful as The Patron Saint.

A Telemundo Global Studios production, Diario de un Gigoló (Diary of a Gigolo), is a provocative and riveting series about the life of Emanuel, a male escort living a hedonistic life of freedom and luxury. After surviving a childhood of violence and poverty, he forges a bond with a local boss that takes him under his wing and helps him become a much sought-after escort.  Destiny arrives in the form of Julia, a woman he’s hired to romance and with whom he unexpectedly falls madly in love, leading him to question his life choices. Consumed by jealousy, Julia’s mother, who once hired Emanuel, threatens to tell her daughter the truth about him to crush their growing relationship. Blinded by his passion for Julia, Emanuel fails to see the dangers impacting their uncertain future together and his complicated life as a gigolo.

A new Telemundo Global Studios family-friendly dramedy, Parientes a la Fuerza (Family by Force), tells the story of George Cruz, a successful writer who feels his life is over after his wife, Leticia, leaves him. Destiny intervenes when George flies to Mexico where he accidentally meets Carmen Jurado, a young Mexican woman of modest means. They fall in love and quickly make plans for a future together, not knowing that mixing their families will not be as easy as falling in love. Once Carmen moves to his Beverly Hills mansion with her entire family, they begin to clash, turning the peaceful household into a war zone.  

Pasión de Gavilanes II (Hidden Passion II), brings back the story of the Reyes brothers from one of Telemundo’s most iconic original productions. In the first season, seeking to avenge their sister’s death, the Reyes brothers infiltrate the Elizondo family’s farm by passing themselves off as workers. The intense rancor the brothers once felt soon dissipates as they fall in love with the Elizondo sisters. Now, 20 years later, the Reyes and Elizondos have united as one family, but their bonds are to be tested by new challenges. This new generation of Pasión de Gavilanes is fated to begin with another tragic crime that rocks the family to its core. The subsequent investigation of the mysterious death of a professor points to the sons of one of the couples as the possible culprits, triggering a dramatic series of events to prove their innocence. 

Hercai, Amor y Venganza (Hercai, Love and Vengeance), the internationally acclaimed Turkish drama that captivated audiences worldwide, is set in the ancient town of Midyat in the historic Mardin Province of Turkey. Hercai: Love and Vengeance tells the story of Reyyan and Miran, whose impossible love is driven by revenge and betrayal. The plot unfolds as Miran carries out a nefarious plan to honor his parents’ death, an act inspired by his wrathful grandmother. Meanwhile, Reyyan’s desire of escaping the pressure of her grandfather unwittingly pushes her into Miran’s arms. Falling in love without knowing Miran’s true intentions, he discovers their shared passion is stronger than rivalry and hate. Committed to survive the dangerous obstacles ahead, including their own families, this star-crossed couple must stop at nothing to fulfill their romantic destiny together. 

ALTERNATIVE ENTERTAINMENT: 

La Casa de los Famosos (The Celebrity House – working title), Telemundo reimagines the popular reality format, featuring a group of celebrities living together under constant video surveillance, totally isolated from the outside world. It’s the good, the bad, and the ugly as these glittering contestants compete for weekly awards and one grand prize of $200,000. And, with an unobstructed view, audiences will get to know a different side of their favorite celebrities they may have not known in this dramatic, provocative, and highly addictive show.

Así Se Baila (Let’s Dance – working title), Telemundo’s bold remix on the popular dance competition genre, takes the stage with its singular beat. Featuring ten celebrity contestants who put their best feet forward, this high-drama dance show pairs them with a loved one in a unique test of dance skills and family relationships captured under bright lights. Each week, teams comprised of couples, siblings, best friends, and mother-and-son duos take center stage in a dancing challenge unlike any other to win immunity against elimination and remain in the competition for another round. With their talents and intimate relationships on display, a panel of expert judges decides which winning couple declares: así se baila! (That’s how you dance!).

Exatlón Estados Unidosthe number one family-friendly sports reality competition on Hispanic T.V. for four years in a row, returns to Telemundo for its sixth adrenaline-packed season featuring Hispanic contestants from across the country. In this new season, participants of the Famous Team and the Contenders Team tackle challenging new circuits and exhilarating nighttime obstacle courses expertly designed to test their combined physical and mental skills. Often grueling, the teams must endure extreme living conditions and absolute isolation from their daily lives, all in a fast and furious bid to win a grand prize of $1 million dollars and the coveted title of champion.

SPORTS: 

Summer Olympics in Tokyo – With the eagerly anticipated 2021 Tokyo Olympic Games finally set to begin, Telemundo Deportes presents the most extensive Spanish-language coverage ever of a modern summer Olympics with over 300 hours of live competition and daily recaps. Telemundo and Universo will offer at least 12 hours of intense live sports coverage throughout the night and early morning schedules, and Telemundo will present a two-hour recap show highlighting the best stories of the day every day, Monday through Friday, beginning July 26. With its industry-leading team coverage and expert commentary, viewers will watch the best in soccer and all the sports Latinos love including boxing, basketball, baseball, and volleyball. The multi-faceted and multiplatform coverage will kick-off July 21 with the women’s soccer competition live on Universo.

FIFA World Cup Qatar 2022TM – Telemundo, the official Spanish-language home of all-things FIFA World Cup, gears up as the exclusive destination for all events leading to the FIFA World Cup Qatar 2022TM. With its Road to Qatar 2022 coverage, Telemundo Deportes will offer its passionate soccer fans the most extensive Spanish-language coverage ever of the CONCACAF FIFA World Cup Qualifiers, including the Mexico and USA national teams’ away matches. For the 2022 World Cup, Telemundo networks and platforms will present all matches live, surrounded by the most extensive, engaging multimedia coverage ever seen in Spanish-language media, including more sports programming in and around the matches. The city of Doha will be the stage for the world’s biggest sports tournament, providing a unique setting to enhance production and create a singular opportunity to bring the Qatar experience closer to the fans. Having all stadiums located in one city will allow for unprecedented studio position opportunities and more matches called from the stadiums, in addition to increased live social coverage, engagement opportunities with fans in real time, and interactive solutions to create a totally immersive experience.

Follow NBCUniversal Telemundo Enterprises on Twitter, Instagram, LinkedIn and Facebook.

About NBCUniversal Telemundo Enterprises:    
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Revenue Strategy & Innovation unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 30 local stations, 50 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, Underground Producciones, an internationally renowned production boutique based in Argentina as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Revenue Strategy & Innovation unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.   

CLICK HERE FOR EXECUTIVE SOUNDBITES AND ASSETS   

SOURCE NBCUniversal Telemundo Enterprises

YouNow Broadcaster, Ariana Godoy’s Best Selling Novel (A traves de mi Ventana) is Being Made into a Film by Netflix

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Ari Godoy. From the best selling author. Soon to be a Netlix film!

NEW YORK, May 12, 2021 /PRNewswire-HISPANIC PR WIRE/ — Ariana Godoy is a social media savvy author who meets her audience where they gather. She found the live streaming platform YouNow in 2018.  And uses it to live stream to her fans along with her other social media platforms. She has over 1 million views on YouNow https://www.younow.com/AriGodoy

Ari Godoy. From the best selling author. Soon to be a Netlix film!

YouNow gives Ariana the opportunity to interact in real time with readers, answer questions and keep fans up to date with her activities. Ariana is one of the millennial authors using her social media channels to establish deep relationships with fans.

Ariana Godoy says, “I was so pleased to find YouNow where I can live stream and connect one to one with my fans.  I love the opportunity to spend time with my community of fans and to discuss my books in depth.”

Jake Brukman says, ” we are so proud of Ariana Godoy and her success. It is part of YouNow’s mission to support our broadcaster’s creativity and projects.  Ariana’s success is an example of how a book can succeed in one dimension and then another. We love that she is supported by her YouNow community.”

Ariana Godoy always had a passion for reading since she was a child. She began to post her stories online at the Wattpad site which claims an audience of 90 million users while in college. Under the user name, Ariana Godoy she has published more than 20 stories on the platform and has accumulated more than 745,000 readers. Her first book to go on paper was “Mi amor de Wattpad” with the Planeta publishing house in Spanish, in the Philippines with Pop fiction in English and in France with Hachette Romans in French.

Her second novel, “A traves de mi Ventana” was acquired by Netflix after being published by the Alfaguara label of Penguin Random House Spain and is being produced by Nostromo Pictures. Godoy started telling her story on Wattpad, where it became an overnight success. In the film, Raquel falls hopelessly in love with her neighbor Ares, despite never having spoken with the man, and formulates a plan to win his affections. Marçal Forés, whose 2012 feature “Animals” played in competition at San Sebastián, directs.

About YouNow: YouNow is a live streaming social media network dedicated to discovering the unlimited potential of human creativity. The interactive entertainment platform pioneered the concept of a mobile two-sided marketplace in the US, and has over 50 million registered users.

Ariana Godoy Link YouNow: https://www.younow.com/AriGodoy

Wattpad link https://www.wattpad.com/story/68514659-a-trav%C3%A9s-de-mi-ventana-%E2%9C%94%EF%B8%8F-en-librer%C3%ADas 

Book: https://www.amazon.com/trav%C3%A9s-mi-ventana-Ariana-Godoy/dp/8420451916

Netflix link: https://twitter.com/NetflixES/status/1382642824802402304?s=20

YouNow Logo. YouNow is a live streaming social media platform on which you can watch and engage with influencers and friends.

Photo – https://mma.prnewswire.com/media/1508130/WhatsApp_Image_2021_04_17_at_1_57_08_PM.jpg

Logo – https://mma.prnewswire.com/media/1508129/YouNow.jpg  

SOURCE YouNow

Lydia Correa Ferniza’s new book El llamado de Dios, a spiritual biography of a father’s faith-driven journey in life

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http://es.pagepublishing.com/books/?book=el-llamado-de-dios

PALMDALE, Calif., May 12, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book El llamado de Dios was created by Lydia Correa Ferniza. Lydia is an author and a cancer survivor who retired and, together with her husband, attends the Christian Church of Palmdale Community Church, in Palmdale California.

http://es.pagepublishing.com/books/?book=el-llamado-de-dios

Ferniza said this about her book: “By reading the manuscripts my father left behind, I was able to understand the purpose of writing his story, which inspired me to fulfill the promise that he had made, realizing what he had been through. His story has the purpose of encouraging people who are going through conflicts, trials, and sufferings, without being able to understand the reason for the situation, they feel abandoned by God. They cry out to Him, saying that his life is meaningless.

We can see in this work, which addresses issues of rejection, abandonment, deficiencies, diseases, multiple sufferings, compassion, and discernment, especially when there is a relationship with God. Do not give up, continue to fight the enemy, whatever it may be. God has the solution. He is attentive to our prayers. In the end, He is our only hope.”

Published by Page Publishing, Lydia Correa Ferniza’s new book El llamado de Dios will fill the readers with wisdom as they partake in a father’s awe-inspiring life of belief and strength in God.

Consumers who wish to find meaning and understand God’s purpose in life through another person’s experiences can purchase El llamado de Dios in any bookstore or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1506956/Lydia_Correa_Ferniza.jpg

 

SOURCE Page Publishing

Maria Altagracia Depeña’s new book El Poder Divino da Sabiduría, an insightful book on self-discovery and its benefits to the human psyche

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http://es.pagepublishing.com/books/?book=el-poder-divino-da-sabiduria

NEW YORK, May 12, 2021 /PRNewswire-HISPANIC PR WIRE/ — The book El Poder Divino da Sabiduría was created by Maria Altagracia Depeña. Maria is an author who was born in the city of Bonao in the Dominican Republic. She now resides in New York City with her family. She completed her studies in human services at La Guardia Community College and Boricua College.

Depeña said this about her book: “Discovering oneself is a search on our way. When you can wake up each morning with the joy and light of opening your eyes and giving thanks for all that is around you, then you can feel a transformation of spirit and mind that will fill your being with peace and hope. By applying the recapitulation process in our lives, we can observe unwanted patterns and once we have already discerned it, we can make more conscious and acceptable decisions; In addition, we will repair recurring patterns and begin to unravel the mystery of life. Let us feel grateful and happy every day that passes and that everything we do for the benefit of others comes out of our heart with the intention and objective that it comes to bear fruit and germinates in physical and spiritual satisfaction.

By becoming judges of our actions, we will discover an easier and more just path for our life, thus allowing ourselves to overflow our interior with satisfaction and joy. Discovering oneself is a universal search that when achieved produces the state of being that acquires strength and experience, sensitivity and intensity in living. The way to life is for those who are eager to find themselves before dying. Therefore, they dedicate themselves to finding each other, struggling with effort and wisdom to give a special meaning to everything in the passage of life. We applaud all those human beings who have dedicated themselves to seek and lodge in divine power to obtain wisdom and liberation for the well-being of their lives.”

Published by Page Publishing, Maria Altagracia Depeña’s new book El Poder Divino da Sabiduría hopes to usher self-enlightenment to individuals seeking fulfillment and purpose in their lives.

Consumers who wish to understand and attain self-discovery can purchase El Poder Divino da Sabiduría online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1506975/Maria_Altagracia_DePena.jpg

 

SOURCE Page Publishing

Home-Baked Bread Made Simple! Now Available Online And At Retail

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SOUTHLAKE, Texas, May 11, 2021 /PRNewswire-HISPANIC PR WIRE/ — Now anyone can make home-baked bread for themselves or to share with those they love. Wild About Bread™ has created a NEW bread mix kit, simplifying the bread making process while resulting in delicious crusty artisan bread. 

Each Wild About Bread™ kit provides a unique mixing and proofing container called the PrepPal™, 3 pre-measured bread mixes, and 3 yeast packets. To prepare a loaf, add warm water and one yeast packet into your PrepPal™ and stir. Next, add one bag of bread mix, snap the lid shut, and shake vigorously for 30 seconds. Scrape down the sides and lid of your PrepPal™ with a spatula, set aside to proof in a warm place until dough doubles in size. Once ready open the PrepPal™, scrape dough onto a prepared pan and bake for 25-30 minutes at 425⁰F. Cool, slice, and enjoy. 

“What can compare to the aroma of bread baking in your oven, and the deliciousness of home-baked bread?” says Chris Harlander, General Manager for Wild About Bread™. “It’s a wonderful, simple bread mix kit that will make an inexperienced baker feel like they created a masterpiece.”

Your PrepPal™ will become your best friend when making home-baked bread. There is little mess and only one container to clean up. The PrepPal™ is reusable, and dishwasher and microwave safe. For convenience, dough can be stored after proofing in the refrigerator for up to three days. 

Adventurous bakers appreciate the recipes available on their website for dinner rolls, baguettes, focaccia, pizza crust, and more. There are how-to videos, baking tips, and serving suggestions also available on their website and social media.

“Wild About Bread™ kits were showcased on a home shopping network, QVC, March 31, 2021, and sold out in 8 minutes,” says Harlander. You can see the Wild About Bread™ QVC segment on the QVC website and YouTube.

Wild About Bread™ is available for purchase on their website and is launching into retail in North Carolina and Texas in May.

Visit www.wildaboutbread.com for more information or on Instagram (https://www.instagram.com/wildaboutbread//) and Facebook (https://www.facebook.com/wildaboutbread).

About Rä Foods and Wild About Bread

Rä Foods LLC, located in Southlake, TX, is the parent company of Wild About Bread™ and Wild About Sprouts™.  At Rä Foods, healthful eating is made delicious, nutritious and simple.  Whether you want a delicious homemade, fresh baked bread or a refreshingly different, flavorful, healthful alternative to lettuce, Rä Foods has options that will add variety and wholesome goodness to all eating occasions.   

 

SOURCE Wild About Bread

The Open Visibility Network welcomes Everstream Analytics – adds risk analytics to the shipping industry visibility data sharing network

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Tive Real Time Transportation Visibility Platform

BOSTON and SAN MARCOS, Calif., May 11, 2021 /PRNewswire-HISPANIC PR WIRE/ — Leading in-transit visibility provider Tive® and Everstream Analytics®, a global supply chain risk analytics company, today announced a partnership to provide the Open Visibility Network (OVN) with the power of predictive analytics. By integrating data and insights beyond shipment location and condition, the new partnership will provide mutual customers with insights to increase resiliency and agility for a better end-customer experience.

Tive Real Time Transportation Visibility Platform

Demand across multimodal shipping continues to skyrocket and logistics professionals are demanding more actionable insights to actively manage their customer’s growing expectations. With Everstream Analytics, the OVN now adds deep and broad data and insights on risks such as weather, sub-tier supplier risks, port strikes, political unrest, the global pandemic and more. Everstream’s risk assessment and predictive analytics allow customers to turn risk into a competitive advantage. The addition of Everstream Analytics extends access to new levels of in-transit visibility to ensure that shipments arrive on time and in full (OTIF).

“The Open Visibility Network is growing with incredible velocity and it has started to benefit customers all over the globe, and the return on investment for the participants has been immediate for all the partners,” said Tive CEO and Founder Krenar Komoni. “Tive trackers are being deployed on thousands of shipments worldwide every single day, and all the parties involved  benefit by understanding the exact location and condition of their loads, we are excited to see Everstream Analytics join this powerful partnership of top visibility solutions providers to help our mutual customers further improve the resilience and agility of their supply chains.”

This newest addition to the OVN combines Everstream’s insights with those of other industry leaders’ data, including Tive, project44, FourKites, and TransVoyant to deliver immediate value to the global supply chain. Everstream’s predictive models process over 20 billion data points daily to predict risk to on-time and in-full arrival. In combination, mutual customers will have deep visibility into all loads and improve their end-customer experience.

“Companies that were resilient and outperformed their peers during the pandemic were also those that were the most agile,” said David Shillingford, CEO of Everstream Analytics, the newest company to actively participate in the building of the Open Visibility Network. “But agility is relative. It’s about being faster to react than you otherwise could. That’s critical when there is a natural disaster, the threat of a major port blockage, borders are closed due to a pandemic, or any time when capacity is strained; now more than ever. Agility starts with knowing what might happen or what has happened as quickly as possible. That’s the future of visibility.  We are excited to be joining these leading, innovative companies in the development of the OVN which represents the future of supply chain visibility.”

Get started with OVN today – contact sales@tive.com or info@everstream.ai.

About Tive

Tive is a leading provider of real-time supply chain visibility insights that help logistics professionals actively manage their in-transit shipments’ location and condition. With Tive, shippers and logistics service providers (LSP) eliminate preventable delays, damage, and shipment failures. Tive’s solution provides data generated by its industry-leading trackers allowing clients to actively optimize their shipments, improve their customers’ experience, and unlock supply chain insights in an actionable real-time manner. For more information, visit www.tive.com.

About Everstream Analytics

Everstream Analytics is a supply chain risk analytics company that delivers actionable insights to increase the resilience and agility of our client’s supply chains, protecting revenue and reputation. Our solution integrates with our clients’ Procurement, Logistics, and Business Continuity platforms to deliver global, end-to-end visibility to supply chain risk to enable our clients to Think Bigger. We employ a unique combination of human expertise, artificial intelligence, and proprietary data to deliver predictive insights to allow our clients to See Further. We combine data science, proprietary intelligence, and multilingual specialists to monitor global risk and events in real-time to enable our clients to act sooner. We embed risk analytics into decision-making during planning and execution across all functions and phases of our clients’ supply chains to help them get in front of what’s Ahead and turn risk into a competitive advantage.

Media contacts:

Everstream Analytics
Will Haraway
Backbeat Marketing
404.593.8320
william@backbeatmarketing.com

Tive:
Jim Waters
jim@tive.com

Logo – https://mma.prnewswire.com/media/710828/Tive_Logo.jpg

SOURCE Tive, Inc.

More Than $7 Million Raised in Inaugural Year of Chemical Industry’s Equity, Diversity & Inclusion Initiative

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WASHINGTON, May 11, 2021 /PRNewswire-HISPANIC PR WIRE/ — With the support of 43 chemical manufacturers and related industry stakeholders, the founding partners of the Future of STEM Scholars Initiative (FOSSI) today announced the program surpassed its 2021 goal to fund scholarships for 150 students majoring in science, technology, engineering, and math (STEM) at Historically Black Colleges and Universities (HBCUs). The program will support 151 scholars in its inaugural year, at an investment of $7.2 million dollars. Multi-year commitments from sponsoring organizations have raised an additional $4 million in support of future scholars.

Launched last year by the American Chemistry Council (ACC), the American Institute of Chemical Engineers (AIChE), The Chemours Company and the HBCU Week Foundation, FOSSI is the chemical industry’s collaborative equity, diversity and inclusion initiative aimed at creating pathways for more underrepresented groups to enter and succeed in the chemical industry. FOSSI provides scholarship recipients $10,000 per year for four years, as well as opportunities for internships, mentoring and leadership training.

“I am proud to stand with the more than 40 ACC members and affiliates who have eagerly responded to our ambitious goal to raise $7.2 million in support of FOSSI in its inaugural year,” stated ACC President & CEO Chris Jahn. “ACC and our members are committed to leading our industry in enhancing diversity in our facilities, our communities and nationwide.”

ACC Board of Director’s Chairman, Chemours President and CEO, and founding chair of FOSSI, Mark Vergnano, stated, “As lead sponsor of FOSSI, Chemours is thrilled to bring our Corporate Responsibility Commitment to action. It is with the support of organizations like these that we can have a meaningful impact on the future workforce of the chemical industry.”

Nearly 1,700 high school students across the nation applied for FOSSI scholarships, and the 151 scholarship recipients represent 26 states, with students planning to attend 23 HBCUs.

Ashley Christopher, Founder and CEO of the HBCU Week Foundation, noted, “The incredible interest we saw from these applicants illustrates the need this scholarship fills within our black and brown communities. The excitement from recipients and their families as we’ve notified each student has been overwhelming, and we are looking forward to building and growing the program to reach even more scholars in the future.”

In welcoming the new FOSSI scholars, June Wispelwey, Executive Director and CEO of AIChE, commented, “AIChE’s commitment to FOSSI exemplifies its IDEAL vision of driving Inclusion, Diversity, Equity, Anti-Racism, and Learning, which is embodied in our Foundation’s All for Good: Engineering for Inclusion priority. Our leadership is ensuring that the success of both the FOSSI initiative and our FOSSI scholars will have profound impacts on the STEM professions. We are thrilled to be taking this active role in nurturing, inspiring, and building the future workforce.”

To learn more about FOSSI, visit aiche.org/fossi.

About the American Chemistry Council
The American Chemistry Council (ACC) represents the leading companies engaged in the business of chemistry. ACC members apply the science of chemistry to make innovative products and services that make people’s lives better, healthier and safer. ACC is committed to improved environmental, health and safety performance through Responsible Care®; common sense advocacy designed to address major public policy issues; and health and environmental research and product testing. The business of chemistry is a $565 billion enterprise and a key element of the nation’s economy. It is among the largest exporters in the nation, accounting for ten percent of all U.S. goods exports. Chemistry companies are among the largest investors in research and development. Safety and security have always been primary concerns of ACC members, and they have intensified their efforts, working closely with government agencies to improve security and to defend against any threat to the nation’s critical infrastructure. Learn more about ACC member company commitments to sustainability, diversity, equity and inclusion here.

About the American Institute of Chemical Engineers
The American Institute of Chemical Engineers (AIChE) is a professional society of more than 60,000 chemical engineers in 110 countries. Its members work in corporations, universities, and government using their knowledge of chemical processes to develop safe and useful products for the benefit of society. Through its varied programs, AIChE continues to be a focal point for information exchange on the frontiers of chemical engineering research in such areas as energy, sustainability, biological and environmental engineering, nanotechnology, and chemical plant safety and security. More information about AIChE is available at www.aiche.org. Detail about the AIChE Foundation’s Doing a World of Good campaign and other programs is available at www.aiche.org/giving/. More about AIChE’s IDEAL statement can be found here:  https://www.aiche.org/IDEAL.

About The Chemours Company
The Chemours Company (NYSE: CC) is a global leader in Titanium Technologies, Thermal & Specialized Solutions, Advanced Performance Materials, and Chemical Solutions providing its customers with solutions in a wide range of industries with market-defining products, application expertise and chemistry-based innovations. We deliver customized solutions with a wide range of industrial and specialty chemicals products for markets, including coatings, plastics, refrigeration, and air conditioning, transportation, semiconductor and consumer electronics, general industrial, mining and oil and gas.  Our flagship products include prominent brands such as Ti-Pure™, Opteon™, Freon™, Teflon™, Viton™, Nafion™, and Krytox™.  In 2019, Chemours was named to Newsweek’s list of America’s Most Responsible Companies. The company has approximately 6,500 employees and 30 manufacturing sites serving approximately 3,300 customers in approximately 120 countries. Chemours is headquartered in Wilmington, Delaware and is listed on the NYSE under the symbol CC.

About the HBCU Week Foundation
The mission of the HBCU Week Foundation is to encourage high-school aged youth to enroll into HBCU’s, provide scholarship dollars for matriculation and sustain a pipeline for employment from undergraduate school to corporate America. The most impactful event during HBCU Week is the HBCU College Fair. HBCU Week Foundation, Inc. is a 501(c)(3) charitable organization
.

 

SOURCE American Chemistry Council

2022 HITEC 100 – Now Accepting Nominations

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HITEC_logo_color_01_Logo

CHICAGO, May 11, 2021 /PRNewswire-HISPANIC PR WIRE/– HITEC, the globally recognized premier executive leadership organization of senior-level business and technology executives, is accepting nominations for its prestigious HITEC 100 Awards until July 16, 2021.

Nominate today! Click here to view the HITEC 100 nomination criteria and nomination form.

The HITEC 100 award program recognizes and celebrates the contributions and accomplishments of the most influential and notable Hispanic executives and entrepreneurs in the technology industry. Since 2008, the mission of the HITEC 100 has been to recognize outstanding executives who excel in the business of technology, inspire young people to pursue careers in technology and motivate professionals to continue to excel and connect with Hispanic communities across the globe.

View Past HITEC 100 Award Winners: Class of 2021 HITEC 100 Award Winners

About HITEC:

Founded to increase Hispanic representation in the diversity-challenged technology industry, HITEC is a premier global executive leadership organization of senior business and technology executives who have built outstanding careers in technology. HITEC’s premiere network spans the Americas and is focused on building stronger technology and executive leaders, leadership teams, corporations, and role models in a rapidly changing, digital, and technology centric world. These Hispanic executives represent Global 1000 corporations while others lead some of the largest Hispanic-owned technology firms across the Americas. HITEC enables business and professional growth for its members and fills the executive pipeline with the next generation of Hispanic technology leaders.

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SOURCE HITEC

Tips to Keep Your Food and Water Safe During Hurricane Season

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U.S. Food and Drug Administration

SILVER SPRING, Md., May 11, 2021 /PRNewswire-HISPANIC PR WIRE/ — Did you know National Hurricane Preparedness Week is happening May 9–15 this year? The U.S. Food and Drug Administration (FDA) encourages you to review these health and safety resources to help you prepare for the upcoming hurricane season.

U.S. Food and Drug Administration

Floods and power outages from hurricanes can cut off water supplies and quickly contaminate food. Here are some tips to keep in mind before, during, and after a hurricane.

When There Is a Hurricane Warning
Stock up on everything you might need now. Be sure to have these supplies on hand:

  • Thermometers in the freezer and refrigerator
  • Containers of ice to keep food cold or to melt if water supply is contaminated or unavailable
  • Coolers, frozen gel packs, and dry ice to keep refrigerated food at or below 40° F and frozen food at or below 0° F if power is out for more than 4 hours
  • Bottled water
  • Nonperishable foods stored high on shelves, in case of flooding
  • Manual can opener
  • Bleach for disinfecting

During a Hurricane

  • Keep food at recommended temperatures. Keep in mind that perishable food such as meat, poultry, seafood, milk, and eggs not kept at or below 40° F can make you sick—even if thoroughly cooked.
  • Do not eat or drink anything that has touched flood water, including food packed in non-metal containers.
  • Discard food and beverage containers with screwcaps, snap lids, crimped caps (soda bottles), twist caps, flip tops, and home canned foods if they have come in contact with flood water. These containers cannot be disinfected.
  • Undamaged, commercially prepared foods in all-metal cans and “retort pouches” (like flexible, shelf-stable juice or seafood pouches) can be saved if you follow the steps listed here: www.fda.gov/food/buy-store-serve-safe-food/food-and-water-safety-during-power-outages-and-floods#how.
  • Area health departments will determine whether local tap water can be used for drinking. If the water is not potable or is questionable, then follow the directions listed here: www.fda.gov/food/buy-store-serve-safe-food/food-and-water-safety-during-power-outages-and-floods#if.

After a Hurricane
In addition to preparing for a hurricane, it’s important to take steps to stay safe after a hurricane is over. For example:

  • Once power is restored, check the temperature inside your refrigerator and freezer. You can safely eat or refreeze food that was in the freezer if it is below 40° F.
  • Discard any perishable food that has been in a refrigerator or freezer at or above 40° F for 2 hours or more. When in doubt, throw it out.
  • If water supply is still unsafe, boil water or use bottled water.

The FDA has many resources to help you protect your food and water during hurricanes and other storms, including:

For more hurricane safety resources, including information about your pets, emergency medication, and medical supplies, visit: www.fda.gov/news-events/public-health-focus/hurricanes-health-and-safety.   

Contact: Media: 1-301-796-4540; Consumers: 1-888-SAFEFOOD (toll-free)

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SOURCE U.S. Food and Drug Administration

Sybersound Announces Worldwide Launch of Party Tyme Karaoke Linear Streaming Channels on ZEASN’s WhaleLive Service

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PTK-Cision-en-espanol-May-2021-release

LOS ANGELES, May 5, 2021 /PRNewswire-HISPANIC PR WIRE/ — Sybersound, a record company based in Malibu, CA and distributed by Universal Music Group, is proud to announce the worldwide launch of the Party Tyme Karaoke English and Spanish linear streaming channels on ZEASN’s WhaleLive platform on 5/14/21.  These fun and interactive, ad-supported karaoke channels feature the biggest hit songs from various genres, and is powered by white label OTT service OTTera.

Party Tyme is the leading brand name in karaoke, with sales of 18 million CDs.  Now available on many digital platforms as well, the Party Tyme Karaoke subscription-based app and linear streaming channels reach hundreds of millions of households and devices.  Party Tyme offers the biggest and best-sounding karaoke library on the market, with 18,000+ songs to choose from, in English, Spanish, Portuguese, and other languages.  The catalog contains the hottest current hits, as well as the most popular songs of all time from various genres, including Pop, Rock, R&B, Country, Oldies, Standards, Kids songs, and more.  Exciting new releases keep users up to date with the latest and greatest hits.  Perfect for parties with friends and family, Party Tyme provides music for singers of all ages.

“Party Tyme Karaoke is an internationally known brand with a vast library of tracks representing hit songs from multiple countries,” said Stephen Hodge, OTTera Chairman/Co-Founder.  “OTTera is proud to have been selected as the technology partner to bring the Party Tyme Karaoke OTT service to Smart TVs, set top boxes and mobile phones.  With so many people looking for new sources of entertainment while at home, Party Tyme Karaoke is definitely going to assist in keeping families and friends busy!”

About ZEASN
ZEASN Information Technology Co., Ltd. was established in 2011. The company focuses on the intelligent home industry. Through self-developed cloud services and tool products, ZEASN has established the Whale Ecosystem with global developers, content providers, service providers, and top tier manufacturers.

Whale Eco works closely with many of the world’s most recognizable brands, including Philips, TCL, Haier, AOC, Sharp, BenQ, Konka, Changhong, NovaTek, Amazon, Google, Alibaba, Huawei, DSP Group, and etc. Whale OS is the core product of its Whale Ecosystem. ZEASN takes ‘BRING THE WORLD HOME’ as its mission, and aims to become the most innovative company in the intelligent home industry. To find out more, please visit: https://www.zeasn.com/

About OTTera
OTTera is a professional white label service that allows companies to quickly launch highly customized, affordable OTT services.  Based in Los Angeles, OTTera manages 80+ channels with over 300M+ users worldwide.  The OTTera White Label Service offers companies the latest OTT technologies with one of the widest distribution reaches on the market.  For over 10 years OTTera has maintained strong partnerships with the world’s largest CE manufacturers including TCL, Samsung, Vizio, Sony and Hisense.

The OTTera White Label Service is a fully managed scalable OTT service with native distribution across all major platforms including iOS, tvOS, Android, Android TV, Roku, HTML5, Chromecast and Web. The service offers linear distribution to cable/satellite services and vMVPDs (Samsung, LG, Sling, Xumo, Pluto, etc.), as well as diverse monetization including subscription, advertising and transactions. 

For more information, please visit https://www.partytymestreaming.com, or contact customerservice@partytyme.com.

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SOURCE Sybersound Records

The Future of Barbados Does Not Include Waste.

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BRIDGETOWN, Barbados, May 7, 2021 /PRNewswire-HISPANIC PR WIRE/ — Waste management is a significant challenge for any society. An appropriate waste management strategy mitigates public health risks, contributes to sustained economic activity, and enhances Public welfare generally. While waste management is one of the least recognized public policy issues in the Caribbean, with the implementation of this project, Barbados will have a world-leading and technology-driven solution for the efficient collection of residential waste. 

Minister of the Environment and National Beautification, Hon. Adrian Forde, M.P. observed, “The consequences of COVID 19, climate change and the ash fall caused by the recent eruption of the La Soufriere volcano only serves to underscore the importance of solid waste management and the need for efficient waste collection in Barbados. One of the most important tenets of sustainable development is a partnership, whether with private entities, community groups or individuals. The health and safety of our people are paramount in our environmental planning and development. This project will ensure our streets, beaches, ecosystems, wetlands and other areas of biodiversity are maintained. I am eagerly looking forward to this seamless transformation at SSA. My Friends, this is who we are.”

The project is a cooperation between the Sanitation Service Authority (SSA) and Barbadian company Prosource Limited, which will vastly improve the efficiency, reliability, and regularity of waste collections. Prosource Limited, whose expertise lies in the residential, commercial, and industrial waste sector, will provide and implement a fully managed end to end solution for the country. Prosource Limited is a part of the Innotech Group and has successfully completed similar projects in the region. In 2020, the Solid Waste Management Corporation of St. Kitts engaged the company to undertake an island-wide waste collection improvement project. David Tomlinson, Director of Prosource Limited, explained how it works for the people of Barbados. “Each household in Barbados will be provided, free of charge, with a standardized Radio Frequency Identification (RFID) enabled 65-gallon roll-out cart for general waste and an 18-gallon bin to be used for commingled recycling. In addition, all the SSA’s collection compactor trucks will be retrofitted with market-leading equipment for mechanically lifting the carts. The RFID readers installed on the trucks will track collection activity, improve collection efficiency, and the in-cab route optimization and management solution will also benefit drivers whilst reducing SSA’s operational cost. Once implemented, the residential waste collection methodology for Barbados will change from a manual system to a much more efficient and safer mechanical operation.” The solution includes a specialist software system capable of tracking, monitoring, and providing analytics for waste collection services and operations. It also allows for automated work orders and asset inventory management. Households will now also have a convenient way to dispose of recyclables using the new recyclable bin provided by the SSA. 

It is not just the public who will benefit from this project, according to SSA Chairman Ramon Alleyne. “This project will not only allow our team to be better equipped with state-of-the-art tools and technology, we will be able to deliver a higher standard of service to the public. Just as importantly, it will ensure safer, healthier and better working conditions for SSA’s workers who provide this critical service to the country.”

A cleaner Barbados will also be a benefit for the island’s tourism promotion efforts. A modern and progressive way of keeping the island environmentally friendly and clean can be a competitive edge for a destination, especially with health being a paramount consideration of travellers in deciding where to visit. Chairman of Innotech Group, Anthony Da Silva, stated, “This groundbreaking initiative is a huge win for the island, both for our people and our key industries such as tourism. It is innovative projects such as these that will hopefully serve as a model for the region. We must not overlook the importance of waste management and recycling, and this public health project is evidence that we are serious about making the improvements and investments necessary.”
 

SOURCE Prosource Ltd.