Taco Bell brings Tajín’s signature tangy, chile lime flavor to the new Tajín Taco, Tajín Cheesy Gordita Crunch and Tajín Pineapple Strawberry Freeze, turning a cult-favorite seasoning into a craveable lineup built for longtime Tajín loyalists and fans ready for their next obsession.

TLDR:

• Taco Bell and Tajín are bringing Tajín’s iconic chile lime seasoning to Taco Bell menus nationwide with a limited-time lineup, marking Tajín’s most extensive national QSR menu collaboration to date.
• The lineup brings Tajín to Taco Bell in three craveable ways: the Tajín Taco, Tajín Cheesy Gordita Crunch and Tajín Pineapple Strawberry Freeze, pairing the seasoning’s tangy, chile lime kick with Taco Bell’s iconic crunchy, cheesy and frozen favorites.
• Taco Bell and Tajín have teamed up with Peso Pluma to celebrate the bold flavor fans already know and love, bringing together three cultural icons for one unforgettable collaboration.
• Giving Tajín and Taco Bell loyalists a new way to carry the crave, 400 limited-edition Taco Bell x Tajín bag charm sets will drop on August 18 at 2pm PT, exclusively through Tuesday Drops in the Taco Bell app.
• Assets for the Tajín Taco, Tajín Cheesy Gordita Crunch, Tajín Pineapple Strawberry Freeze and Tuesday Drop bag charm trio can be found here.

IRVINE, Calif., Aug. 12, 2026 /PRNewswire-HISPANIC PR WIRE/ — Taco Bell is bringing Tajín’s iconic chile lime flavor to its craveable fan favorites like never before, creating a limited-time lineup built for full-blown obsession. Starting August 13, the Tajín Taco, Tajín Cheesy Gordita Crunch and Tajín Pineapple Strawberry Freeze will debut at Taco Bells nationwide, bringing Tajín Clásico Seasoning’s unique blend of 100% natural chiles, lime and sea salt to three Taco Bell icons.

For fans who already put Tajín on everything, this lineup was made for them. For everyone else, it’s the start of their next flavor fixation. The full lineup includes:

• Tajín Taco: Features a crunchy shell seasoned with Tajín and loaded with seasoned beef, Spicy Ranch sauce, crisp lettuce, shredded cheese and mango salsa for $2.99*. Each Tajín Taco comes with a Tajín Clásico Seasoning packet.
• Tajín Cheesy Gordita Crunch: Brings the same obsession-worthy seasoning to one of Taco Bell’s most beloved formats, layering a warm, pillowy flatbread with a blend of mozzarella, pepperjack and cheddar cheeses wrapped around a Tajín-seasoned crunchy taco shell filled with seasoned beef, Spicy Ranch sauce, crisp lettuce, shredded cheddar cheese and mango salsa for $5.99*. Served with a Tajín Clásico Seasoning packet.
• Tajín Pineapple Strawberry Freeze: Blends tropical pineapple flavor with strawberry-flavored syrup and Tajín for a frozen sip that hits sweet, tangy and bold all at once. The Tajín Pineapple Strawberry Freeze is available in 16 oz. for $3.99* and 20 oz. for $4.19*.

“Taco Bell and Tajín have both inspired the kind of loyalty and enthusiasm that can only come from real fan connections,” said Luis Restrepo, Chief Marketing Officer, North America at Taco Bell. “This collaboration is an opportunity to bring our brands’ worlds together in a way that’s exciting, unexpected and rooted in what fans already love.”

Peso Pluma’s Latest Flavor Obsession
A collaboration this bold calls for a partner who genuinely lives the flavor. After joining Taco Bell’s fan community at Live Más LIVE earlier this year, Peso Pluma brings his longtime Taco Bell fandom and lifelong love of Tajín to the menu. He also got a first taste inside Taco Bell’s Test Kitchen, giving the lineup his stamp of approval. Together, the three icons are uniting die-hard fans around a lineup that celebrates all-in flavor obsession and the unmistakable taste that has become a staple across generations.

Tajín Inspires Taco Bell Fan Favorites
Fans first caught a glimpse of the Taco Bell and Tajín collaboration unveiled at Live Más LIVE in 2024 and strong fan demand in subsequent test markets only solidified that these menu items deserved a national stage. The limited-time lineup brings Tajín’s signature tangy, chile lime flavor to three distinct menu experiences, from crunchy to sippable. Each item pairs Tajín’s recognizable kick with Taco Bell textures and flavors fans already know, bringing a zest of flavor to every bite and sip.

“Tajín is more than a seasoning – it’s a cultural phenomenon that has inspired millions of people to explore flavor in new ways,” said Haydeé Fernández, Director of Alliances at Tajín International. “This collaboration brings together the perfect pairing of Tajín and Taco Bell’s most beloved menu items, creating a bold, unexpected, and craveable experience that celebrates the best of both brands.”

The Ultimate Bag Charm for Tajín Loyalists
For fans who believe Tajín always belongs within arm’s reach, Taco Bell, Tajín and Peso Pluma are turning that ritual into a limited-edition bag charm set made to be carried, clipped and shown off. Available exclusively through Tuesday Drops in the Taco Bell app, the collectible set includes a small Tajín bottle in a hand-beaded holder, a mini Taco Bell bag that doubles as a stash for Taco Bell Hot Sauce Packets and Tajín seasoning packets, and a heart charm featuring Peso Pluma’s logo to celebrate his role in bringing the Taco Bell x Tajín flavor story to life.

To celebrate the new menu lineup, 400 limited-edition bag charm sets will be up for grabs exclusively through Tuesday Drops in the Taco Bell app.** Taco Bell Rewards Members can check the Tuesday Drops page on August 18 at 2PM PT for a chance to score the one-of-a-kind accessory kit, available while supplies last.

Download the Taco Bell app and join Taco Bell Rewards for access to Tuesday Drops, exclusive offers and the latest menu news.

*At participating locations for a limited time only, while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices may be higher with delivery.

**NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR OPPORTUNITY TO WIN. Taco Bell® x Tajín® Trio of Bag Charms Tuesday Drops Sweepstakes is open only to Taco Bell Rewards program members who are legal residents of the 50 U.S./D.C., 16 years of age or older who possess a web-enabled mobile device as of 8/18/26. Minors must have parent’s permission to enter. Begins at 2:00 p.m. PT & ends at 3:00 p.m. PT on 8/18/26. Limit one (1) entry per person, email address or Taco Bell Rewards program account (“Account”). Establishing an Account is free. Terms apply. Four Hundred (400) Prizes: One (1) Sponsor-specified Tajín® Trio of Bag Charms. ARV: $77 each. Total ARV of all Prizes: $30,800. Prize details are at Sponsor’s sole discretion. Limit one (1) Prize per person, email address or Account. Odds of winning depend upon the number of eligible entries received. Winners will be notified by Administrator on or about 8/21/26 to the email address provided in their entry (which must be the same email address that is associated with the Account used for entry). U.S. Law governs this Sweepstakes. Void where prohibited or otherwise restricted by law. Subject to complete Official Rules and Taco Bell’s Privacy Policy. Sponsor: Taco Bell Corp., 1 Glen Bell Way, Irvine, CA 92618. Administrator: Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.

About Taco Bell Corp.
Since 1962, Taco Bell has brought innovative, craveable Mexican-inspired food to generations of fans. As one of the world’s leading restaurant brands, Taco Bell serves millions of customers each week across nearly 10,000 restaurants in more than 40 countries. Known for its cultural impact, fan-first mindset, and history of defying expectations, Taco Bell has been recognized as one of Fast Company’s World’s Most Innovative Companies and one of TIME’s Most Influential Companies. For more information about Taco Bell, visit www.TacoBell.com and www.TacoBell.com/news. Stay up to date on all things Taco Bell by following us on Instagram, LinkedIn, TikTok, X, and YouTube.

About Tajín
Industrias Tajín® is a market leader in both Mexico and the United States in chile products, in addition to being one of the most important brands in producing and commercializing products derived from chile worldwide. Today, it has a presence in more than 70 countries around the world. Tajín was founded in 1985, surprising consumers with the perfect blend of mild chile peppers, lime, and sea salt. In 1993, Tajín made its first export to the United States, and Tajín International Corporation was established in Houston, TX, from where all commercial activity of the brand in the U.S. is managed. The brand arrived in Central American and European markets in 2006. For more information visit www.tajín.com.

About Peso Pluma
Peso Pluma is a trailblazing artist known for his unique style and genuine approach. With 45 million monthly Spotify listeners, he’s made history as the first artist to dominate both the Billboard Global 200 and Billboard Global 200 Excl. U.S. simultaneously with two different songs. His album GÉNESIS broke streaming records, earning him his first GRAMMY® win for Best Música Mexicana Album in 2024. Plus, he became the first Mexican to ever perform at the VMAs, where he performed his hit song “LADY GAGA,” the first Mexican to perform at the 2024 EMAs, and the first Mexican artist to appear on The Tonight Show Starring Jimmy Fallon, twice. Last year, Peso Pluma made history as the first Mexican CFDA Ambassador for New York Fashion Week. His most recent project, a collaborative album with his cousin Tito Double P, Dinastía, continues to chart globally and sat on the top global albums chart for 19 consecutive weeks, a success he brought to life on his U.S. tour, Dinastia by Peso Pluma, Tito Double P & Friends, which sold out completely. His global appeal has earned him collaborations with stars like Karol G, Cardi B, Ye, Yeat, Junior H, Quavo, Becky G, Eladio Carrión, Arcángel, and more, further propelling his impressive career. Peso Pluma is not only a musical powerhouse but a cultural icon turned music mogul, with his own label and management company, Double P Records and Double P Management, in partnership with George Prajin. Peso Pluma is breaking the mold and showing the next generation of artists that a musician’s superpower is remaining true to themselves.

Jacqueline Cisneros – Taco Bell Corp.
[email protected]

Rosie Herzog – Edelman
[email protected]

Ricardo Gomez – Tajín
Tají[email protected] 

SOURCE Taco Bell Corp.

New No Kid Hungry survey highlights the critical role of school meals as families struggle to afford groceries and prepare for the new school year.

[Media: For Photos & Assets, Click HERE]

WASHINGTON, Aug. 11, 2026 /PRNewswire-HISPANIC PR WIRE/ — New research released today by No Kid Hungry finds that more than half of parents (59%) say their child wouldn’t have enough to eat if it weren’t for the meals they receive during the school day, one of several findings highlighting the essential financial lifeline school meals provide for families across the country.

The data builds on research released in June 2026 that uncovers the mounting financial pressure and unthinkable tradeoffs parents living with low incomes are being forced to make on basic essentials like groceries, school supplies and household bills due to inflation and continually rising costs. Among the national sample of parents surveyed,* 83% report worrying about being able to buy all the food they usually would due to rising costs, and 70% are concerned about having to choose between paying bills and buying healthy food for their kids. This has forced many parents to experience food-related debt (68%) and make tough choices like putting off the payment of a utility bill (45%) or even skipping meals so their kids could eat (30%).

According to a surveyed parent from West Virginia, “With the food prices going up, I will not see my children go without food, so if I have to skip meals so my child can get their belly full, I will. I never thought we would be in a world where it was impossible to keep your kids fed when you work.”

Other key findings released today include:

School meals bring families stability and alleviate back-to-school financial pressures

• An overwhelming majority (89%) indicate that school meals take some pressure off their family when it comes to feeding their children.
• 86% believe they give their child a sense of stability.
• 71% report that without school meals, it would be difficult for them to afford their child’s school supplies.

School meals help kids thrive and improve school attendance

• 67% agree their children have a hard time concentrating from a lack of nutritious meals.
• 85% report that school meals help their child excel.
• 65% report school meals motivate their child to attend school regularly.

An in-depth look at the survey’s key findings can be viewed HERE.

The research demonstrates the critical role school meals play in keeping kids fed and ready to learn. But historic cuts to the Supplemental Nutrition Assistance Program (SNAP) and Medicaid threaten access to this program by causing some families who lose these benefits to also lose automatic eligibility for free school meals. They will have to apply, creating new barriers for schools and families and making it harder for schools to qualify for the Community Eligibility Provision (CEP), which gives schools an option to provide all students free school breakfast and lunch. This jeopardizes CEP in many communities that benefit the most.

“No parent should have to skip meals so their kids can eat. These are hard-working families that have been failed by an affordability crisis and a decimated safety net, said Anne Filipic, CEO of Share Our Strength, the organization behind No Kid Hungry. “Our research underscores the urgency to protect the nutrition programs that provide kids with the reliable food they need to help them focus in the classroom while giving parents one less impossible choice to make.”

14 million kids in the U.S. are living with hunger, but No Kid Hungry is changing that by working with schools and communities across the country to make sure they have the resources and funds they need to strengthen nutrition programs like SNAP, school and summer meals to feed as many students as possible.

No Kid Hungry is proud to work with 16 participating brands to ensure all kids have access to the most important school supply this school year and every day, including: Fogo de Chão, Jack in the Box, Paris Baguette, Tropical Smoothie Cafe, and Williams Sonoma.

To explore stories that illustrate these report findings, visit NoKidHungry.org/FamiliesReport.

*Methodology: Online survey of parents with children in grades 1–12 at 185% FPL or below, conducted May 2026. National sample: n=1,202; Hispanic oversample: n=377. Conducted by Marking for Change for No Kid Hungry.

About No Kid Hungry

No child should go hungry in America. But millions of kids in the United States live with hunger. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty. Join us at NoKidHungry.org.

Media Contact: Georgina Seal, [email protected]

SOURCE No Kid Hungry

New Detroit-style pizza made for one to roll out in stores nationwide on Aug. 31

Highlights:

• The Domino does what traditional pizza can’t; now everyone can enjoy their own pizza, with the toppings they want, without having to sacrifice when sharing a meal with friends and family.
• In independent testing, the Domino was rated as one of the most delicious products Domino’s has ever introduced.

ANN ARBOR, Mich., Aug. 11, 2026 /PRNewswire-HISPANIC PR WIRE/ — After more than 65 years, Domino’s Pizza Inc. (Nasdaq: DPZ) is introducing the first pizza worthy of its name: the Domino. Launching nationwide on Aug. 31, the new Detroit-style pizza made for one delivers the demands of today’s modern pizza occasion, providing customization without compromise. Now everyone can enjoy their own pizza, with the toppings they want. Sharing a meal no longer means having to share a pizza.

The Domino is shaped just like the brand’s iconic logo and cut into two generous slices. It is handmade with premium, buttery-flavored pan dough encrusted with real Parmesan cheese and baked in a rectangular pan to create a crispy Parmesan Detroit-style crust. It is topped with two layers of cheese, customers’ choice of sauce and up to three toppings, and finished with a drizzle of Domino’s signature garlic seasoning.

“The Domino fills a gap in our portfolio,” said Joe Jordan, chief operating officer and president of Domino’s U.S., and incoming CEO. “When everyone wants something different, traditional pizza falls short. The Domino lets every person build the exact pizza they want. It’s fitting that the next generation in pizza is shaped like the logo of the No. 1 pizza company in the world. The Domino is so mouthwatering that we gave it our name!”

In independent testing, consumers who tried the Domino rated it as one of the most delicious products Domino’s has ever introduced. The Domino fills a consumer need that traditional pizza can’t, as it’s more customizable, portable and convenient. Where traditional pizza doesn’t feed the need, the Domino comes in – from lunch on the go, to late-night snacks, to family pizza night where everyone wants something different.

Customers can enjoy Domino’s newest pizza through the brand’s Mix and Match Deal: Choose any two or more menu items, including a two-topping Domino, for $6.99 each*. To find the nearest store and place an order, visit dominos.com or download Domino’s mobile app.

*Prices higher for some locations.

About Domino’s Pizza^®
Founded in 1960, Domino’s Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world’s top public restaurant brands with a global enterprise of more than 22,500 stores in over 90 markets. Domino’s had global retail sales of over $20.6 billion in the trailing four quarters ended June 14, 2026. Its system is comprised of independent franchise owners who accounted for 99% of Domino’s stores as of the end of the second quarter of 2026. In the U.S., Domino’s generated more than 85% of U.S. retail sales in 2025 via digital channels and has developed many innovative ordering platforms.

Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com

SOURCE Domino’s Pizza