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$3 Million In Grants To Domestic Violence Shelters Nationwide Narrows Gap Between Funding And Demand For Services

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DALLAS, Sept. 24, 2015 /PRNewswire-HISPANIC PR WIRE/ — Through a 24-hour survey of domestic violence programs across the country, the National Network to End Domestic Violence discovered that more than 67,000 domestic violence victims found refuge and help on a single day, while an additional 10,000 requests for services were unmet due to lack of resources. To help narrow this critical gap and to continue its long-standing commitment to support the prevention and elimination of domestic violence, The Mary Kay Foundation℠ is awarding $3 million in grants to 150 domestic violence shelters in all 50 states, the District of Columbia and Puerto Rico.

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In advance of Domestic Violence Awareness Month in October, all 150 shelters will receive a $20,000 grant. While more than half of the grant recipients use the unrestricted funds for basic operating expenses, others hire much needed personnel, complete repairs and facility renovations or add programs and resources based on the unique needs of their shelter and the clients they serve.

“While progress has been made in the United States in meeting the needs of the thousands of domestic violence victims who seek help each and every day, there remains a significant gap between funding and resources as more and more survivors courageously request services to escape from life-threatening situations,” said Anne Crews, board member for The Mary Kay Foundation℠ and Vice President of Public Affairs for Mary Kay Inc. “We know from our work with shelter directors across the nation that the Foundation’s annual grants are a lifeline for many shelters and continues to impact an epidemic that touches one in every four women.”

The Newhouse in Kansas City, Mo. Is using their grant from The Mary Kay Foundation℠ to support an onsite school to protect the safety of children in grades K-6. The Battered Women’s Shelter in Akron, Ohio will be able to start renovations on a 50,000 square foot facility. The Self Help Center in Casper, Wyo. offers 20 weekly support groups as part of their youth prevention program along with after school mentoring to provide positive role models to help youth heal and end the new cycle of abuse before it starts. In Dallas, Mosaic Family Services has relocated to a larger facility nearly doubling their capacity to serve women and children.

“Support from The Mary Kay Foundation℠ is invaluable as we work daily to help women and children flee abusive homes, many of them arriving with nothing but the clothes on their backs,” said Walter Nguyen, Ph.D., Executive Director of Mosaic Family Services. “With an overwhelming demand and limited funding, this grant will help fill in the gaps to not only care for our clients but also provide programs to help prevent abuse before it begins.”

Since 2000, The Mary Kay Foundation℠ has donated $35.6 million to domestic violence organizations through its annual shelter grant program. Each year, grants are awarded to at least one domestic violence shelter in every state with the remaining grants distributed based on state population. U.S. territories including Puerto Rico, Guam and the Virgin Islands have also received funding through the Shelter Grant program. Approximately 625 domestic violence shelters applied for funding this year.

Applications for the 2016 Shelter Grants program will be available Jan. 15 through April 30, 2016. Please visit marykayfoundation.org for additional information and for the full list of 2015 shelter grant recipients.

About The Mary Kay Foundation℠
The Mary Kay Foundation℠ was created in 1996, and its mission is two-fold: to fund research of cancers affecting women and to help prevent domestic violence while raising awareness of the issue. The Mary Kay Foundation℠ has awarded $64.2 million to shelters and programs addressing domestic violence prevention and cancer researchers and related causes throughout the United States. To learn more about The Mary Kay Foundation℠, please visit www.marykayfoundation.org or call 1-877-MKCARES (652-2737).

Mary Kay Inc. Corporate Communications
marykay.com/newsroom
972.687.5332 or [email protected]

Play & Learn Along with Nickelodeon’s Dora and Diego in New Exhibit Dora & Diego – Let’s Explore! at Liberty Science Center October 3, 2015 – January 24, 2016

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JERSEY CITY, New Jersey, Sept. 24, 2015 /PRNewswire-HISPANIC PR WIRE/ — Get ready to explore with Dora and Diego at the Liberty Science Center in its newest exhibit, Dora and Diego—Let’s Explore! The exhibit features beloved characters Dora and Diego from Nickelodeon’s hit preschool series Dora the Explorer and Go, Diego, Go!, along with their friends Boots, Map, Backpack, Isa, Tico, and of course Swiper.

Photo – http://photos.prnewswire.com/prnh/20150924/270535  

The interactive exhibit, created by The Children’s Museum of Indianapolis in partnership with Nickelodeon, will be available to Liberty Science Center guests from October 3, 2015, through January 24, 2016.  

Dora the Explorer is a ground-breaking children’s series that follows the adventures of the 7-year-old Latina heroine Dora and her friends in an imaginative, tropical world. Go, Diego, Go! stars Dora’s 8-year-old cousin Diego, a bilingual wildlife rescuer who protects animals and their environment. The exhibit gives children and their families the opportunity to go into the worlds of Dora and Diego to engage in problem-solving and active play. Young children play along as they join an adventure and learn how to solve problems, be a good friend, and care for animals and the environment. Spanish vocabulary is incorporated throughout the exhibit to introduce Spanish-speaking skills to preschool children.

Favorite friends and places from episodes of Dora the Explorer and Go, Diego, Do! are incorporated in the exhibit including:

The Purple Planet – Visit the Purple Planet with Dora and Boots! A Purple Planet home invites young visitors to climb inside and slide down on the surface of the Purple Planet.

Rocket Ship – Dora’s outer-space friends want to go back to the Purple Planet and need help getting there. Aboard the Rocket Ship, preschoolers are invited to put on a spacesuit, pilot the ship, and test their memory with images of colorful planets as they help Dora and Boots take their outer-space friends home.

Constellations – On the way to the Purple Planet, Dora and Boots encounter some interesting star groupings. Children and their families are invited to help identify the patterns made out of stars by inserting star shapes to light-up a constellation.

Isa’s Flowery Garden – Dora’s friend Isa the Iguana demonstrates how to take care of flowers, plants, and animals. Preschool visitors can tour Isa’s Garden to pick flowers, interact with bird, butterfly, and insect puppets, and pretend-fly with toddler-sized bird and butterfly wings. Even the littlest visitors will enjoy smelling the flowery scents and picking soft-fabric posies.

Tico’s Tree and Car – Dora is a good friend to Tico the squirrel and young visitors are invited to be a good friend to Tico too. Tico needs help picking nuts from the tree for a family picnic. Children can play along with Swiper to swipe the nuts and watch as they shoot up and over to fill Tico’s basket. Tico’s car is in need of fuel! Visitors can help Tico fill up his car with nuts so he can begin his journey.

Pirate Ship – In the Pirate Ship, preschoolers can join the Pirate Piggies crew and dress like a pirate to pretend-play along sailing the ship and divvying up the treasure. Visitors can raise and lower the Pirate Piggies’ flag, look through the telescopes to spot the treasure chest and then divvy up the coins into the Pirate Piggies’ banks and help them share the treasure.

Animal Rescue Center – Young children can practice caring and helping rainforest animals in Diego’s Animal Rescue Center. Preschoolers can be an animal rescuer, like Diego, as they diagnose and address an animal’s problem from the ‘Scanner’ bed, bandage and apply cold packs at the ‘First-Aid Station,’ and bathe stuffed animals at the ‘Care Station.’

Rainforest Maze – Preschoolers will explore a rainforest to locate rainforest animals. Active play is encouraged as children swing across the Bobo Brothers’ monkey bars, crawl through a fallen tree, climb across Jaguar Mountain, and jump or hop across the River Rocks.

Dora and Diego—Let’s Explore! will be open through January 24, 2016, at Liberty Science Center. The exhibit is presented by the WellPoint Foundation and Bank of America. For more information, please visit www.lsc.org.

About Liberty Science Center

Liberty Science Center (LSC.org) is a 300,000-square-foot learning center located in Liberty State Park on the Jersey City bank of the Hudson near the Statue of Liberty. Dedicated to bringing the excitement of science to people of all ages, Liberty Science Center houses 12 museum exhibition halls, a live animal collection with 110 species, giant aquariums, a 3D theater, the nation’s largest IMAX Dome Theater, live simulcast surgeries, tornado and hurricane-force wind simulators, K-12 classrooms and labs, and teacher-development programs. More than half a million students, teachers, and parents visit the Science Center each year, and tens of thousands more participate in the Center’s offsite and online programs. LSC is the most visited museum in New Jersey and the largest interactive science center in the NYC-NJ metropolitan area.

World-Renowned Chef José Andrés and Actor Roselyn Sanchez to be Recognized at CHCI Hispanic Heritage Month Events

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WASHINGTON, Sept. 24, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Congressional Hispanic Caucus Institute (CHCI) announced today that world-renowned, award-winning chef and restaurateur José Andrés will receive the CHCI Chair’s Medallion Award and actor Roselyn Sánchez will be awarded the CHCI Excellence in Service Award on October 8 in Washington, D.C. Andrés will be honored at CHCI’s 38th Annual Awards Gala.  Sánchez, who will serve as celebrity host at the Gala, will be honored at CHCI’s exclusive Board of Director’s Luncheon that officially launches its gala festivities earlier in the day.  Both events are part of CHCI’s Hispanic Heritage Month landmark events that bring together the top Latino leaders in the country.

Logo – http://photos.prnewswire.com/prnh/20110506/MM97615LOGO

“José and Roselyn are two powerhouse Hispanics that represent the best in our community and create growth and influence through their work, their convictions, activism, and giving back to the next generation,” said Esther Aguilera, CHCI President and CEO. “We are also excited to enjoy Roselyn’s charisma and talent as she hosts this year’s Awards Gala.” 

Chef José Andrés will be honored by CHCI Chair Rep. Linda T. Sánchez. He is an internationally-recognized culinary innovator, author, educator, television personality, humanitarian and chef/owner of ThinkFoodGroup. He is a committed advocate of food security and hunger issues and is known for championing the role of chefs in the national debate on food policy. This work has earned distinctions such as Outstanding American by Choice, awarded by President Barack Obama, and the McCall-Pierpaoli Humanitarian Award. José Andrés has recently been lauded for standing up to hate speech and taking a firm stand against Donald Trump.

Roselyn Sanchez has been acting for more than 20 years and her break through role came in the blockbuster hit Rush Hour 2 in 2001. She received an ALMA Award nomination for Best Supporting Actress for her performance and has appeared in numerous movies and television shows ever since. After conquering the big screen, Roselyn set her sights on music and was nominated for a Latin Grammy for Best Music Video for the single “Amor Amor.”  Roselyn commits a great deal of time to her community work where she recently organized the Triathlon for Life that benefitted the San Jorge Children’s Foundation and the Casa Cuna of San Juan. She also organized a unique scavenger-hunt competition benefitting PETSOS, a non-profit to end the suffering of displaced dogs and cats in Puerto Rico.  She recently displayed courage and pride in her community by speaking out against hate speech towards Latinos and taking a firm stand against Donald Trump.

Along with the Gala, CHCI’s Hispanic Heritage Month Events include its Public Policy Conference and Reyes of Comedy. Learn more at hhm.chci.org. All events support CHCI’s educational attainment and leadership development programs.

About CHCI
CHCI is the premier Hispanic nonprofit and nonpartisan 501(c)(3) leadership development organization in the country that educates, empowers, and connects Latino youth by providing leadership development programs and educational services. CHCI directly impacts the lives of more than 1,700 students and young professionals each year through its fellowships, congressional internships, scholarships, Ready to Lead (R2L®) college readiness program, and R2L NextGen program. CHCI NextOpp is its latest resource allowing young Latinos to save, search and share life-changing opportunities for Latinos across the United States.

The CHCI Board of Directors is comprised of Hispanic members of Congress, nonprofit, union and corporate leaders. Visit www.chci.org, or join us on Facebook, Twitter, LinkedIn, YouTube, and Instagram.

Beverly Hills Group Signs Major Investment Banking Agreement for Financing of up to $10,000,000

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BEVERLY HILLS, Calif., Sept. 24, 2015 /PRNewswire-HISPANIC PR WIRE/ — Beverly Hills Group Inc. (OTCPK: BHGI) has signed an investment banking agreement with a leading prestigious New York-based investment banking firm to assist in raising capital. The investment banking firm was founded in 1925, is one of the oldest in the United States, a member of the New York Stock Exchange, and a full service broker-dealer. The firm manages two Morningstar rated funds with over $2.8 billion dollars of retail accounts, nearly 100 registered representatives and 20 investment advisors in six different offices. Pursuant to the terms of the agreement signed on September 17, 2015, they will act as the exclusive financial advisor to Beverly Hills Group Inc. as it relates to general corporate financing, financial advisory services and financing of up to $10,000,000.00.

BHGI Chief Operating Officer Juan Francisco De La Lama states, “We retained the services of this particular established and renowned financial advisory firm because of their investment banking team’s extensive experience in Latin America and Mexico. We believe that they can acquire the necessary funding to fully initiate our programs and move forward in an expeditious manner to aggressively implement our construction, retail and banking interest in not only Mexico but throughout all of Latin America.”

FORWARD-LOOKING STATEMENTS

This press release may contain a number of forward-looking statements. Words, and variations of words such as “expect,” “goals,” “plans,” “believe,” “continue,” “may,” “will,” and similar expressions are intended to identify our forward-looking statements, including but not limited to, our expectation for growth, benefits from brand-building, cost savings, and margins.

These forward-looking statements are subject to a number of risks and uncertainties, many beyond our control, which could cause our actual results to differ materially from those indicated in our forward-looking statements. Such factors include, but are not limited to, continued volatility of, and sharp increase in, costs, pricing, external actions, increased competition, risks from operating internationally, continued consumer weakness, weakness in economic conditions and tax law changes.

(Español) Rainbow Play Systems retira aros amarillos de plástico para trapecio debido al riesgo de caída; fabricados por Nylacarb

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8 Winners Selected for @GoParks Expedition Contest Connecting Diverse Audiences To National Parks

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WASHINGTON, Sept. 24, 2015 /PRNewswire-HISPANIC PR WIRE/ — Eight individuals from across the country have won a week-long adventure, thanks to the National Park Foundation, the official charity of America’s national parks. The winners will travel together to Mesa Verde National Park, visiting Great Sand Dunes National Park and Preserve along the way, and share all of their experiences online.

Logo – http://photos.prnewswire.com/prnh/20140324/DC89075LOGO

You can be part of the fun at www.nationalparks.org/fypx and by following #FYPx on social media.

Engaging people from all backgrounds and inspiring them to discover all that a park can be through a variety of park experiences, the National Park Foundation’s 2015 Find Your Park Expedition highlights the essence of the Find Your Park/Encuentra Tu Parque movement.

“A park can be many different things to many different people and we can’t wait to experience our national parks through the eyes of this year’s participants,” said Will Shafroth, president and CEO of the National Park Foundation. “We’re grateful to our partners for supporting the expedition, inspiring people from all backgrounds to explore and share their own unique connections to parks.”

Thanks to support from Find Your Park premier partners REI and Subaru and through partnerships with Aramark, Columbia Sportswear, and Southwest, expenses including transportation and lodging will be covered and outdoor gear will be provided.

You can read quotes from each of the National Park Foundation partners and find out why they’re excited about this year’s expedition on the National Park Foundation’s blog today.

“We look forward to welcoming the expedition to Mesa Verde,” said Cliff Spencer, superintendent of Mesa Verde National Park. “Fall is a great time to visit Southwest Colorado and experience the rich cultural history of the Four Corners region.”

The National Park Foundation’s 2015 Find Your Park Expedition participants are:

  • Andia Winslow of New York, NY
    Andia, Yale alumna and founder of The Fit Cycle, is a professional golfer, master certified fitness professional/sports performance coach, and TV personality. Her innovative fitness and wellness efforts have been recognized globally. She loves heavy beats and good riffs and works to inspire folks to harmonize their bodies with their environments.
  • Andrew Lin of Powell, OH
    Andrew enjoys watching Game of Thrones and playing video games, but more than anything else, he has cultivated a deep passion for the wilderness. His time spent in the wilderness has brought him so much wonder, joy, and peace that he now films and hosts the YouTube series Adventure Archives.
  • Casey Schreiner of Los Angeles, CA
    Casey is the founder and editor-in-chief of Modern Hiker, California’s most-read hiking blog. After moving to Southern California from New England, Casey was inspired by the Santa Monica and San Gabriel Mountains and created the site to share information and inspiration with hikers of all ability levels and backgrounds.
  • Javier Gonzalez of Austin, TX
    Javier is a Mexican-American artist who was brought to the U.S. by his parents, in search of the American Dream, at the age of two. Through the use of mobile photography, Javier captures the vibrant urban landscapes of Central Texas and shares his perspective and passion with others.
  • Mara Grace Cortez of Los Angeles, CA
    Mara is lifestyle, landscape and travel photographer. Although she grew up as a city girl, her heart is called to the mountains, forests, and deserts which is why she spends her free time taking overnight/day trips to beautiful scenic places. A lot of the inspiration in her life comes from the encounters she has on her travels.
  • Mellie Davis of New York, NY
    Mellie is obsessed with travel and exploration. She credits her lust for new experiences to her mother who migrated her family from Belize to The Bronx when Mellie was very young. On her blog, TheFatAppleNYC.com, she shares her life with her readers and writes about plus size fashion, NYC living, restaurant reviews, and more.
  • Victor Wei of Morris Plains, NJ
    Victor is a recent college graduate who enjoys storytelling, photography, and adventures. He can always be seen driving around with his friends looking for new places and people to photograph. He is a big history buff who reads all about the places he visits and loves hearing the stories of others who he connects with.
  • Whitney Mitchell of New Orleans, LA
    Whitney is a visual artist and collective impact strategist, creatively working to address health disparities in New Orleans. Currently, she is the lead of Fit NOLA. With over eight years’ experience in cause marketing, Whitney draws on the realities of life and its obstacles to create visuals that inspire community movement.

The 2015 expedition is an expanded take on the American Latino Expedition, a program of the American Latino Heritage Fund of the National Park Foundation. In its third year, the expedition will raise awareness about all that the National Park System has to offer, including careers with the National Park Service. In addition, the experience will redefine the word “park.” Beyond vast landscapes, the expedition will bring attention to historical, urban, and cultural parks, as well as National Park Service programs that protect, preserve and share America’s collective heritage in communities nationwide.

ABOUT THE NATIONAL PARK FOUNDATION
The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. Find out more and become a part of the national park community at www.nationalparks.org.

MEDIA CONTACT: Alanna Sobel
202-796-2538
[email protected]

STAR Systems International Deploys 1.2 Million Headlamp Transponders in the Dominican Republic

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HONG KONG, Sept. 24, 2015 /PRNewswire-HISPANIC PR WIRE/ — STAR Systems International (SSI), a Radio Frequency Identification (RFID) hardware, tag and professional services provider, today announced that it has completed a sale of 1.2 Million ISO 18000-6C headlamp transponders in the Dominican Republic.

“We are very pleased to partner with Thomas Copel for this project,” said Bob Karr, Managing Director of STAR Systems International.  “Thomas Copel is a highly professional and motivated local representative for SSI which brings a wealth of local market knowledge along with the ability to provide direct support for our products in the region.”

Commencing in the fall of 2015, these transponders will be installed on every motorcycle in the Dominican Republic.  A tracking system will use the transponders to help enforce compliance with the annual vehicle registration process.

“We are very excited with the Dominican Republic’s Internal Revenue Office ‘DGII’ (Direccion General de Impuestos Internos) decision to choose STAR Systems International and Thomas Copel for the fulfillment of this order.  The DGII are setting a new benchmark for Dominican Ministries that are looking to succeed in the implementation of leading-edge technology,” said Ricardo Sanchez, Commercial Director Thomas Copel, S.A. “With this successful deployment of our RFID tags in motorcycles, we foresee many new applications being developed for both public and private sectors. This is a notable accomplishment for the Dominican Republic, Thomas Copel and STAR Systems International. Partnering with world-class technology experts like SSI has allowed us to build our own local and solid RFID platform in the benefit of our country.  SSI’s level of product knowledge and passion for quality along with Thomas Copel’s desire to implement a leading edge system here are great differentiators for our business.”

About STAR Systems International
STAR Systems International is an RFID hardware, tag, solution and services provider, specializing in UHF RFID-enabled vehicle identification, supply chain management, warehousing & logistics, retail, library management and healthcare applications. Working through an extensive network of value added resellers and systems integrators, STAR Systems provides a wide range of RFID hardware, professional consulting services and technical support. STAR Systems is also the exclusive international distributor for STAR-RFID, a manufacturer of RFID tag products located in Bangkok. For more information on STAR Systems and/or STAR RFID, visit www.star-int.net or www.star-rfid.com.

About Thomas Copel
Thomas Copel is a high security printing company providing checks, bonds, financial certificates, student records and is involved in other types of specialized printing in the Dominican Republic. Recently, Thomas Copel has integrated digital security and RFID products within their product mix, combining the physical world with IT systems. For more information, visit www.thomascopel.com.

Media Contacts

STAR RFID & SYSTEMS GROUP:
Ava Tang
Director
[email protected]                     

North American Agency:
Spectrum Marketing & Communications
Bob Basmadjian
(864) 868-0202
[email protected]

Golden Door Scholars Expands Reach of College Scholarship Program for High-Performing Undocumented Students

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CHARLOTTE, North Carolina, Sept. 23, 2015 /PRNewswire-HISPANIC PR WIRE/ — Golden Door Scholars (GDS), a 501c3 organization that creates economic mobility for high performing, highly motivated undocumented students, today announced plans to expand the program exponentially, awarding up to 50 scholarships for the 2016-17 academic year. Previously, GDS focused on students from North and South Carolina, but will now accept applications from all 271 states that still have tuition inequity.

Logo – http://photos.prnewswire.com/prnh/20150923/269978LOGO

“We’ve been incredibly impressed by our 45 scholars, who are currently excelling at some of the nation’s top universities,” said Ric Elias, Golden Door Scholars Founder and CEO of Red Ventures. “Their success has emboldened us to double down on our efforts and help even more of the exceptionally talented young people being left behind by existing policies and bureaucracy. This isn’t a political issue; it’s a human rights issue.”

Founded in 2012, GDS provides scholarships, mentorship and professional development to high performing undocumented students known as Dreamers, who came to the United States with their parents as young children and are legally protected by the Deferred Action for Childhood Arrivals (DACA) program. The majority of these students and their families live in states where they aren’t afforded in-state tuition rates for post-secondary education, making college out of reach financially.

“There’s a common misconception that a large number of private scholarships are available to undocumented students, which make up for a lack of federal aid and in-state tuition,” said Debra J. Chermonte, Vice President and Dean of Admissions and Financial Aid at Oberlin College. “The reality is that very few scholarships of any kind are open to undocumented students, and only a handful help Dreamers. We are proud to partner with Golden Door Scholars in the fight for equal access to higher education for all students.”

Nationally recognized institutions such as Davidson College and Wake Forest University currently partner with the Golden Door Scholars team, and Oberlin College has already signed on as partner for the upcoming academic year.

“With more than a half a million unfilled, high-paying technology jobs available in the United States today, educating students to help meet that demand helps position them well for continued success,” said Kacey Grantham, Executive Director of Golden Door Scholars. “With that in mind, we’re placing added emphasis on identifying scholars with an interest in technology-related fields.”

The application deadline is Oct. 27 for students expecting to start college in fall 2016. Interested students can check out eligibility requirements and application guidelines at www.GoldenDoorScholars.org.

About Golden Door Scholars

Founded in 2012, Golden Door Scholars invests in education and career preparedness for high-performing Deferred Action for Childhood Arrivals (DACA) students. More than 65,000 undocumented students graduate from high school every year with limited ability to afford college. In addition to scholarship funding, Golden Door Scholars focuses on career preparedness by pairing each student with a mentor and offering professional development opportunities. Scholarship recipients also commit to “pay it forward” by helping fund scholarships after they graduate.

Learn more at www.GoldenDoorScholars.org.

1 National Conference of State Legislatures (2015, February 10). http://www.ncsl.org/research/education/undocumented-student-tuition-overview.aspx

(Español) Guía del paciente: Fascitis plantar

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Sensis Releases First Section of Fifth Wave of Hispanic Millennial Project

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LOS ANGELES, Sept. 23, 2015 /PRNewswire-HISPANIC PR WIRE/ — Integrated cross-cultural advertising agency Sensis announces the release of the first section of the fifth wave of its comprehensive Hispanic Millennial Project conducted in conjunction with leading market research firm ThinkNow Research.  The fifth wave explores the impact of culture on the consumption of media, technology and entertainment.  In addition to research on Hispanic Millennials, this wave included African-American, Asian and Non-Hispanic White Millennials.  The company today released the white paper on its specific findings on entertainment consumption.

“One insight around entertainment that stood out for us was that, although this is a young adult segment, stories about hard work and freedom still resonate with them,” said José Villa, Sensis President and Founder.  “But this group is more interested in seeing themselves in the media without overt displays of Hispanic culture – a new insight that could shape the way stories are told to this segment.” 

Other key themes emerging from the report include:

  • Non-Hispanic White Millennials are driving box office receipts
  • Spanish language programming is keeping Hispanic Millennials watching live TV, for now…
  • Social media heavily influences entertainment consumption 

Please visit HispanicMillenialProject.com to download a free copy of the first 4 waves and wave 5A of the report.  Sensis will publish three additional parts of Wave 5 – on Mobile, Social Media, and Gaming – over the course of the next three months.

About the Hispanic Millennial Project: The Hispanic Millennial segment has become one of the most important yet misunderstood consumer demographics in the United States. The Hispanic Millennial Project aims to develop a better understanding of Hispanic Millennials living in the United States by digging deeper into segmentation, points of tension and differences between U.S.-born and Foreign-born Hispanic Millennials, as well as with older Hispanics, Non-Hispanic White, Asian and African-American Millennials. Previous waves included an introduction to Hispanic Millennials, and in-depth reports on health care, financial services, as well as the cultural impact on food and drink choices.

About Sensis: Sensis is an integrated cross-cultural advertising agency. The agency’s unique integrated model – fueled by ethnic insights – combines a cross-cultural approach to the general market with core digital capabilities. Agency clients include United Healthcare, the FDA, Union Bank, AARP, UCLA Extension, the U.S. Coast Guard Academy, and Tadin Herb & Tea. Visit sensisagency.com to learn more.

About ThinkNow Research: ThinkNow Research provides innovative online market research solutions for companies looking to understand the U.S. Hispanic consumer.

FOR MORE INFORMATION, CONTACT:
Felischa Marye
Sensis Agency
[email protected] 
213.341.0171, ext. 750

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