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Hispanic Consumers Overindex on Streaming Consumption Versus Rest of U.S., New Nielsen Report Finds
Streaming drives 55.8% of total TV time for Hispanic viewers, outpacing 46% for all of the U.S.
Report also found that Hispanic consumers are redefining today's ad environment through their distinct media consumption habits and passion for sports.
NEW YORK, Sept. 9, 2025 ...
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