American Honda Reports January 2016 Car and Truck Sales; New Civic Leads Honda Division to January Record

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February 2, 2016

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TORRANCE, Calif., Feb. 2, 2016 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported January sales of 100,497 Honda and Acura vehicles, a decrease of 1.7 percent in an unusual month as the industry endured winter weather on both coasts along with two fewer selling days and one less weekend than January 2015. Honda Division set a new January record with 90,247 units sold; Honda car sales reached 50,812 while truck sales totaled 39,435 for the month. Acura sales totaled 10,250 with sedan sales of 3,570 and trucks reaching 6,680 units in January.

Honda

Despite the rains of El Nino on the West Coast and ice and a crippling snow storm on the Eastern seaboard, along with two fewer selling days and one less weekend due to quirks in the calendar, Honda sales crested its previous January record set just last year, led by the all-new 2016 Civic Sedan and strongly supported by Accord and HR-V.

The Civic demonstrated why it is the newly crowned North American Car of the Year with sales of 26,741, leaping 54.9 percent to set a new January record.
Accord held its own despite the winter challenges with sales of 20,765 units.
HR-V posted sales of 4,177 to also defy the unusual month.

“Led by incredibly strong demand for the all-new Civic, the Honda brand persevered rain, snow and two fewer selling days to post a strong first month of the year,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “With Honda’s strong cadence of new models throughout 2016 we will continue our momentum and remain positive about 2016.”

Acura

With a thick blanket of winter snow covering one of the Acura brand’s strongest markets in the Northeastern U.S., Acura sales dimmed slightly in January, but the performance of gateway model ILX defied the challenges.

Acura’s gateway luxury sedan, ILX gained a substantial 24.3 percent on sales of 1,233 in January

“The blowing snow obscured the fact that Acura’s momentum continued in January, with both sedan and truck sales essentially on track,” said Jon Ikeda, vice president and general manager of the Acura division. “2016 will be an exciting year for Acura with the 2017 NSX on the way to help celebrate the 30^th anniversary of the Acura brand.”

	American Honda Vehicle Sales for January 2016
						Month-to-Date				Year-to-Date
						January 2016	January 2015	DSR % Change**	MoM % Change	January 2016		January 2015	DSR % Change**	YoY % Change
	American Honda Total					100,497	102,184	6.5%	-1.7%	100,497		102,184	6.5%	-1.7%
	Total Car Sales					54,382	50,015	17.8%	8.7%	54,382		50,015	17.8%	8.7%
	Total Truck Sales					46,115	52,169	-4.2%	-11.6%	46,115		52,169	-4.2%	-11.6%
				Honda Total Car Sales		50,812	45,931	19.8%	10.6%	50,812		45,931	19.8%	10.6%
				Honda Total Truck Sales		39,435	44,271	-3.5%	-10.9%	39,435		44,271	-3.5%	-10.9%
				Acura Total Car Sales		3,570	4,084	-5.3%	-12.6%	3,570		4,084	-5.3%	-12.6%
				Acura Total Truck Sales		6,680	7,898	-8.4%	-15.4%	6,680		7,898	-8.4%	-15.4%
	Total Domestic Car Sales					51,450	49,377	12.9%	4.2%	51,450		49,377	12.9%	4.2%
				Honda Division		47,978	45,475	14.3%	5.5%	47,978		45,475	14.3%	5.5%
				Acura Division		3,472	3,902	-3.6%	-11.0%	3,472		3,902	-3.6%	-11.0%
	Total Domestic Truck Sales					46,115	52,169	-4.2%	-11.6%	46,115		52,169	-4.2%	-11.6%
				Honda Division		39,435	44,271	-3.5%	-10.9%	39,435		44,271	-3.5%	-10.9%
				Acura Division		6,680	7,898	-8.4%	-15.4%	6,680		7,898	-8.4%	-15.4%
	Total Import Car Sales					2,932	638	397.9%	359.6%	2,932		638	397.9%	359.6%
				Honda Division		2,834	456	573.3%	521.5%	2,834		456	573.3%	521.5%
				Acura Division		98	182	-41.7%	-46.2%	98		182	-41.7%	-46.2%
	Total Import Truck Sales					0	0	0.0%	0.0%	0		0	0.0%	0.0%
				Honda Division		0	0	0.0%	0.0%	0		0	0.0%	0.0%
				Acura Division		0	0	0.0%	0.0%	0		0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total					90,247	90,202	8.4%	0.0%	90,247		90,202	8.4%	0.0%
		* ACCORD				20,765	21,011	7.1%	-1.2%	20,765		21,011	7.1%	-1.2%
		* CIVIC				26,741	18,699	54.9%	43.0%	26,741		18,699	54.9%	43.0%
		CR-Z				192	196	6.1%	-2.0%	192		196	6.1%	-2.0%
		FCX CLARITY				0	0	0.0%	0.0%	0		0	0.0%	0.0%
		* FIT				3,095	5,802	-42.2%	-46.7%	3,095		5,802	-42.2%	-46.7%
		INSIGHT				19	223	-90.8%	-91.5%	19		223	-90.8%	-91.5%
		CROSSTOUR				266	661	-56.4%	-59.8%	266		661	-56.4%	-59.8%
		* CR-V				19,208	23,211	-10.3%	-17.2%	19,208		23,211	-10.3%	-17.2%
		HR-V				4,177	0	0.0%	0.0%	4,177		0	0.0%	0.0%
		ODYSSEY				7,221	7,870	-0.6%	-8.2%	7,221		7,870	-0.6%	-8.2%
		PILOT				8,561	12,315	-24.7%	-30.5%	8,561		12,315	-24.7%	-30.5%
		RIDGELINE				2	214	-99.0%	-99.1%	2		214	-99.0%	-99.1%
			***		Memo: Accord FHEV	71	805	-90.4%	-91.2%	71		805	-90.4%	-91.2%
					Memo: Accord PHEV	0	28	-100.0%	-100.0%		0	28	-100.0%	-100.0%
					Memo: Civic Hybrid	161	320	-45.5%	-49.7%	161		320	-45.5%	-49.7%
					Memo: Fit EV	0	0	0.0%	0.0%	0		0	0.0%	0.0%
	Acura Division Total					10,250	11,982	-7.3%	-14.5%	10,250		11,982	-7.3%	-14.5%
		ILX				1,233	992	34.7%	24.3%	1,233		992	34.7%	24.3%
		RLX / RL				98	176	-39.7%	-44.3%	98		176	-39.7%	-44.3%
		TL				0	18	-100.0%	-100.0%	0		18	-100.0%	-100.0%
		TLX				2,239	2,892	-16.1%	-22.6%	2,239		2,892	-16.1%	-22.6%
		TSX				0	6	-100.0%	-100.0%	0		6	-100.0%	-100.0%
		MDX				3,576	4,381	-11.6%	-18.4%	3,576		4,381	-11.6%	-18.4%
		RDX				3,104	3,517	-4.4%	-11.7%	3,104		3,517	-4.4%	-11.7%
		ZDX				0	0	0.0%	0.0%	0		0	0.0%	0.0%
			***		Memo: ILX Hybrid	0	3	-100.0%	-100.0%	0		3	-100.0%	-100.0%
					Memo: RLX Hybrid	18	14	39.3%	28.6%	18		14	39.3%	28.6%
					Memo: TSX Wagon	0	0	0.0%	0.0%	0		0	0.0%	0.0%
	Selling Days					24	26			24		26
	**** Hybrid					461	1,589	-68.6%	-71.0%	461		1,589	-68.6%	-71.0%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid