WASHINGTON, Sept. 15, 2014 /PRNewswire-HISPANIC PR WIRE/ — Hispanic Heritage Foundation (HHF) announces the support of a new partner, Direct Auto Insurance. Direct is making an inaugural donation of up to $5,000 to the Foundation’s Youth Awards program through a campaign during the first half of Hispanic Heritage Month.

The Foundation’s Youth Award recipients are selected for their accomplishments in the classroom and community and receive grants to use for their college education or to fund a community service effort. Young leaders who receive the awards are positioned to serve as role models for their peers and become members of HHF’s Leaders On Fast Track (LOFT) Network.

“We welcome the addition of Direct Auto as a partner in supporting our important youth initiatives,” said Antonio Tijerino, President and CEO of the Hispanic Heritage Foundation. “We’re pleased that Direct Auto is not only involved, but is working closely with us to spread awareness about our youth programs by encouraging customers to get engaged.”

Between Sept. 15 and Sept. 30, Direct Auto will donate $1 for each new Facebook “like” and $10 for each insurance quote received through the promotional webpage or in local Direct stores. Direct has pledged to give up $5,000 in just two weeks. Through this initiative, new customers can donate up to $11 to the HHF Youth Awards by becoming a Direct Facebook fan and receiving a free no obligation quote.

“We like to celebrate all of the unique cultures that make up our workplace community. Recognizing Hispanic Heritage month by supporting HHF and its efforts is one way we can do that,” said Jack Campbell, Chief Operations Officer of Direct Auto Insurance.

As part of Direct Auto’s initiative with HHF, both prospective and current customers can view a special online video message from the leadership team, which expresses the company’s commitment and appreciation for the Hispanic consumer, the largest ethnic minority in the United States.

To learn more about Direct Auto’s support of HHF and the Youth Awards program visit the dedicated webpage, call or visit a local direct store or dial 1-877-463-4732.

About the Hispanic Heritage Foundation
The Hispanic Heritage Foundation – a nonprofit established by the White House in 1987 – inspires, prepares, and connects minority leaders in the classroom, community and workforce to meet America’s priorities.  HHF also promotes cultural pride, accomplishment, and the great promise of the community through public awareness campaigns seen by millions.  HHF is headquartered in Washington, DC, and has offices in Los Angeles, New York, Miami and the LOFT Institute is housed at Michigan State University (Visit www.HispanicHeritage.org.)

LOFT is HHF’s award-winning, leadership and workforce-development program focused on “Tracks” or industries including finance.  Tens of thousands of students and young professionals are connected to each other, guides and resources; over 30 trainings, workshops, and informal Charlas are hosted across the country; creative initiatives are executed; and hundreds of minorities are placed into internships, mentorships, fellowships and full-time positions with Fortune 500 companies and government agencies.  Join http://loftnetwork.org to get on the fast track.

About Direct Auto Insurance
Direct General Corporation is an insurance holding company and through its subsidiaries, is a leading provider of personal auto insurance, life insurance, and vehicle, and accident protection plans. Direct is headquartered in Nashville, Tenn., and has more than 400 local offices in 13 states throughout the Southeast with annual revenue of over $450 million. Direct markets and sells its products and services under the Direct Auto Insurance brand through its retail store outlets, by phone through its call center and online.