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Toyota, Clorox and Wells Fargo dissect Total Market Approach in ANA-Portada Multicultural Thought Leadership...
NEW YORK, April 28, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Multicultural is the new mainstream. This is why Portada, the leading source on cross-cultural marketing and the Association of National Advertisers (ANA) have partnered to publish 2017 ...
CMO of Pepsi Latin America to Present Keynote at 9th Annual PortadaLat Conference
MIAMI, April 20, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Ricardo Arias-Nath, Chief Marketing Officer at PepsiCo Beverages, Latin America will present the keynote speech at Portada's 9th Annual PortadaLat Conference to take place on June 7-8, in ...
Lopez Negrete Communications Wins A Sixth Advertising Research Foundation David Ogilvy Award
HOUSTON, April 13, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Lopez Negrete Communications, Inc., the nation's largest independent Hispanic owned and operated full-service advertising agency, won the Advertising Research Foundation's (ARF) 2017 ...
Technology, Disruption & Culture Are Hot Themes At AHAA’s 2017 Annual Conference
Fairfax, Va., April 7, 2017 /PRNewswire-HISPANIC PR WIRE/ -- This year, the AHAA Annual Conference will tackle the hottest topics in marketing today: technology, disruption, culture, creativity and content. From June 12 to 14 at the Palmer ...
Lopez Negrete Communications Celebrates Winning Streak at American Advertising Federation – Houston Chapter Awards
HOUSTON, March 22, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Lopez Negrete Communications, Inc., the nation's largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing, walked away with 21 American ...
Native Advertising Pioneer, MGID, Launches Spanish Dashboard to Accommodate Rapid Growth in Latin America
SANTA MONICA, California, March 22, 2017 /PRNewswire-HISPANIC PR WIRE/ -- MGID, a leading provider of native advertising and marketing solutions, today announced that its user dashboard is now available in Spanish. The launch is the first in a ...
Allstate, MasterCard, Sprint and other Fortune 500 Companies Join Portada’s New Sports Marketing Board
NEW YORK, March 16, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Portada (www.portada-online.com), the leading provider of Marketing News and Intelligence, today presented its 2017 Sports Marketing Board, which will feature 12 brand marketing and ...
Portada Announces Sports Marketing Board with 12 Brand Marketing Luminaries
NEW YORK, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Portada (www.portada-online.com), the leading provider of Marketing News and Intelligence, today presented its 2017 Sports Marketing Board, which will feature 12 brand marketing and ...
Neutrogena, HOLA! USA And NBCUniversal Telemundo Enterprises Sign On As Sponsors For #WeAllGrow Summit...
LOS ANGELES, March 1, 2017 /PRNewswire-HISPANIC PR WIRE/ -- #WeAllGrow Latina Network, a community of digital influencers and creative entrepreneurs, announced sponsors for their #WeAllGrow Summit 2017 including title sponsor Neutrogena®, ...
Wix.com Launches Super Bowl LI Campaign
NEW YORK, Jan. 17, 2017 /PRNewswire-HISPANIC PR WIRE/ -- Wix.com returns to the Super Bowl with an action packed campaign kicking off on YouTube Live and Facebook Live at 6:00 p.m. EST.
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Energy Independence Tome “Cut the Cord” Now Available as Audio Book and Free on...
PALM DESERT, California, Jan. 10, 2017 /PRNewswire-HISPANIC PR WIRE/ -- "Cut the Cord: How to Achieve Energy Independence by Joining the Solar-Powered Microgrid Revolution," is now available on Amazon as an audio book. In addition, author ...
AMA South Florida celebrates new brand identity at relaunch event
MIAMI, Nov. 14, 2016 /PRNewswire-HISPANIC PR WIRE/ -- The AMA South Florida (AMA SOFL) revealed its new brand identity during its relaunch event that took place October 27th at the Beacon Council. Guest speakers included Susan Green, CMO of ...
Portada Announces Kellogg, Publicis Media, Coca Cola, Heineken Contribute to 2017 Online Video Marketing...
NEW YORK, Nov. 3, 2016 /PRNewswire-HISPANIC PR WIRE/ -- Portada, the leading Source on cross-cultural marketing, www.portada-online.com is publishing the 2017 Online Video Marketing Guide. Major brand marketers from Kellogg, Heineken, Coca ...
Portada’s 2017 Online Video Marketing Guide is Available for Download (Free)!
NEW YORK, Nov. 2, 2016 /PRNewswire-HISPANIC PR WIRE/ -- Portada, the leading Source on cross-cultural marketing, www.portada-online.com has published the 2017 Online Video Marketing Guide. The Guide provides intelligence, forecasts and ...
Dos Equis Reveals More Legendary Adventures in First Commercial of The New Most Interesting...
WHITE PLAINS, New York, Oct. 25, 2016 /PRNewswire-HISPANIC PR WIRE/ -- After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis released a full-length commercial today, "Airboat", revealing more of the ...
Sensis Wins Big at the 2016 ANA Multicultural Excellence Awards with its “Can I...
LOS ANGELES, Oct. 25, 2016 /PRNewswire-HISPANIC PR WIRE/ -- Sensis was honored at this year's ANA Multicultural Excellence Awards, where the cross-cultural marketing agency walked away with the Audio award for the radio spots it produced for ...
Post Consumer Brands Continues To Make Latino Market a Priority by Naming LatinWorks as...
LAKEVILLE, Minnesota, Oct. 24, 2016 /PRNewswire-HISPANIC PR WIRE/ -- Following a competitive review, Post Consumer Brands announced today LatinWorks has been named their new Hispanic Marketing Agency of Record for its Hispanic-investment ...
Allstate Unveils New Hispanic Campaign
NORTHBROOK, Ill., Oct. 20, 2016 /PRNewswire-HISPANIC PR WIRE/ -- Allstate Insurance Company is pleased to announce the launch of a new Hispanic advertising campaign, "Estar en buenas manos nos da más," emphasizing the importance of being in ...
Harnessing The “Power of AND” Leads To Successful Total Market Approaches
LOS ANGELES, Oct. 5, 2016 /PRNewswire-HISPANIC PR WIRE/ -- According to AHAA: The Voice of Hispanic Marketing, many marketers are misapplying Total Market strategies resulting in devastating effects in multicultural market share. An ...
Media Leader And Digital Expert Launch Innovative Digital, Content And Performance Company, The Story...
MIAMI, Sept. 7, 2016 /PRNewswire-HISPANIC PR WIRE/ -- Antoinette Zel, a renowned multicultural media leader who has built and led iconic networks and advertising businesses, and Diego Prusky, an expert in digital strategy, software and ...
#Portada16 Reveals Stellar Agenda with the Theme “Multicultural is the New Mainstream”
NEW YORK, Aug. 25, 2016 /PRNewswire-HISPANIC PR WIRE/ -- A who is who of marketing, media and technology will convene at #Portada16 on Sept. 14-15 in New York City's Yotel to discuss why and how multicultural audiences are driving the growth ...
Maria Cardona, Principal At Dewey Square Group To Receive Coveted Hispanic Public Relations Association’s...
NEW YORK, Aug. 25, 2016 /PRNewswire-HISPANIC PR WIRE/ -- Maria Cardona, principal at Dewey Square Group and founder of Latinovations has been selected by the national board of directors of the Hispanic Public Relations Association (HPRA) to ...
Vote Now for #Portada16 Marketing and Innovation Awards!
NEW YORK, Aug. 24, 2016 /PRNewswire-HISPANIC PR WIRE/ -- More than 60 nominees in 12 categories are competing to win the awards. Marketing, Media and Tech professionals nationwide are voting until August 31 for #Portada16 marketing, media and ...
“DocuTellers”, the first ever specialization course in Crossmedia Creative Narrative aimed to marketing and...
MIAMI, Aug. 22, 2016 /PRNewswire-HISPANIC PR WIRE/ -- HispanoPost Media Group in collaboration with St. Thomas University in Miami, is pleased to announce the first edition of DocuTellers: the course designed for managers, top executives ...
Sensis Is Recognized As Top National Ad Agency By Multiple Top Rankings
LOS ANGELES, Aug. 18, 2016 /PRNewswire-HISPANIC PR WIRE/ -- Sensis – a cross-cultural marketing agency – landed spots on top lists from a variety of business publications, including Inc., the Los Angeles Business Journal, the Austin Business ...
