National Park Foundation Invests More Than $500,000 in America’s National Trails and Wild & Scenic Rivers

July 19, 2018

WASHINGTON, July 19, 2018 /PRNewswire-HISPANIC PR WIRE/ — In celebration of the 50^th anniversary of the National Trails and National Wild & Scenic Rivers systems in 2018, the National Park Foundation today announced 20 grants that will enhance the country’s national trails and wild and scenic rivers and provide increased public access.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/7588559-national-park-foundation-trails-wild-scenic-rivers-investment/

“Trails and rivers bring people together for shared experiences that last a lifetime,” said Will Shafroth, president of the National Park Foundation. “The National Park Foundation’s grants help maintain these treasured resources and enable more people to connect with them and each other.”

These grants demonstrate the impact of the National Park Foundation’s Centennial Campaign for America’s National Parks. To date, this comprehensive fundraising campaign to strengthen and enhance the future of America’s treasured national parks has raised more than $500 million in private donations from individuals, foundations, and companies.

“With the National Park Foundation’s support for these projects, the 50th anniversary will have a lasting impact for our nation’s wild and scenic rivers and national trails,” said National Park Service Deputy Director P. Daniel Smith. “This is a wonderful legacy that will last well beyond this celebratory year, ensuring that more Americans can enjoy these exceptional places for years to come.”

The projects align with and advance the Department of the Interior priorities related to creating a conservation and stewardship legacy, modernizing infrastructure, increasing access to recreational opportunities, and working with local communities. Examples include:

Eightmile River Wild & Scenic Watershed (Connecticut)
Create an interactive, user-friendly map that identifies river access and other recreation access for fishing, wading, kayaking, and scenic overlooks. The map will also include numerous local preserves and scenic roads for other outdoor activities including hiking, birdwatching, overnight camping, cross-country skiing, and biking.

Musconetcong Wild and Scenic River (New Jersey)
Enable safe and permanent public access to an island for recreational purposes such as fishing, boating, and swimming. In addition, it will provide funding for the interpretation of cultural and historic resources of the Asbury Historic District.

Natchez Trace National Scenic Trail (Mississippi)
Replace two 30-foot-long bridges to equestrian standards along the Yockanookany section of the trail. Volunteers and youth crews will help with this project.

New River Gorge National River (West Virginia)
Connect local communities to recreational opportunities along trails and waterways through Get Active in the Park, a partnership between local nonprofit Active Southern West Virginia and the National Parks of Southern West Virginia including New River Gorge National River, Bluestone National Scenic River, and Gauley River National Recreation Area. All programs are free of charge, beginner-level, and designed to show people how capable they really are of being active outdoors.

North Country National Scenic Trail (Michigan, Minnesota, New York, North Dakota, Ohio, Pennsylvania, Wisconsin)
Develop, improve, and implement training materials and programs for volunteer leaders and partners, in partnership with the North Country Trail Association. The focus will be on three primary areas: implement training sessions for the North Country trail crew leader program; establish a more comprehensive chainsaw training program for North Country Trail volunteers and partner groups; and revise the National Park Service handbook for trail design, construction and maintenance, including updated information on accessibility.

Redwood National and State Parks (California)
Improve public access, enhance recreation opportunities, and raise awareness about water safety at the Wild & Scenic Smith River. Purchase necessary equipment to continue the free Smith River Kayak Tours program and provide free access to personal floatation devices at the Jedediah Smith day use area.

Santa Fe National Historic Trail (Kansas)
Enable public access to a historic site at the Della Orton trailhead at Rock Creek Crossing. This access will promote recreation, education, and conservation of a section of tallgrass prairie in the Flint Hills of Kansas.

Collaborations with local philanthropic organizations and trail, river, and park partners make each grantee’s project possible. All project descriptions can be viewed on the Rivers and Trails 50th Anniversary Grants Map.

National Park Foundation Find Your Park/Encuentra Tu Parque partners The Coca-Cola Company and Nature Valley are proud to support this effort. Additional support comes from partners Niantic and Bandit Wines.

Beyond funding much-needed site-specific projects, the National Park Foundation is also inspiring more people to #FindYourWay along trails and rivers across the country.

#FindYourWay aligns with the #FindYourPark/#EncuentraTuParque movement and invites the public to discover their own personal connections to thousands of trails across the National Trails System and more than 12,000 miles of rivers protected by the Wild & Scenic Rivers System.

ABOUT THE NATIONAL PARK FOUNDATION
Celebrating 50 years, the National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and ENGAGE the next generation of park stewards. In 2016, commemorating the National Park Service’s 100th anniversary, the Foundation launched The Centennial Campaign for America’s National Parks, a comprehensive fundraising campaign to strengthen and enhance the future of these national treasures for the next hundred years. Find out more and become a part of the national park community at www.nationalparks.org.

MEDIA CONTACT: Alanna Sobel
202-796-2538
[email protected]

SOURCE National Park Foundation

Raw Produce and Fresh-Squeezed Juices: Handle Them Safely!

July 19, 2018

SILVER SPRING, Maryland, July 19, 2018 /PRNewswire-HISPANIC PR WIRE/ — Fresh fruits and vegetables are highlights of summertime. The U.S. Food and Drug Administration reminds you that safe handling of produce and fresh-squeezed juice is especially important because these foods are often consumed raw. Some foodborne-disease-causing germs multiply faster in warm weather – making food safety more important as temperatures rise.

Learn more:
http://www.fda.gov/Food/ResourcesForYou/Consumers/ucm114299.htm
http://www.fda.gov/Food/ResourcesForYou/Consumers/ucm110526.htm

To prevent food poisoning (also called foodborne illness) and keep nutritious produce and fresh-squeezed juices safe, follow these food safety tips:

Buy Right

Purchase produce that is not bruised or damaged.
When selecting pre-cut or fresh-cut produce (such as a half a watermelon or bagged salad greens that have been cut), choose items that are refrigerated or on ice.
Keep bagged produce separate from raw meat, poultry, and seafood in your cart and shopping bags.

Wash Thoroughly

Wash produce under running water before eating, cutting, or cooking, and dry with a clean cloth towel or paper towel to further reduce disease-causing germs that may be present.
Even if you plan to peel a fruit or vegetable, it’s often beneficial to wash it first so dirt and disease-causing germs aren’t transferred from the outside to the inside.
Scrub firm produce, such as melons and cucumbers, with a clean produce brush.
For pre-packaged produce, read the label – if it says pre-washed and ready-to-eat, you can use it without further washing.

Prevent Cross Contamination

Always wash hands before and after preparing food!
Wash cutting boards, dishes, utensils, and countertops with soap and hot water between the preparation of raw meat, poultry, and seafood and the preparation of produce that won’t be cooked.
When using plastic or non-porous cutting boards, wash them in the dishwasher after use.

Prepare Safely

Cut away damaged or bruised areas on fresh fruits and vegetables before preparing and/or eating.
Discard produce if it looks rotten.

Store Properly

Keep perishable fresh-cut produce in a clean refrigerator at 40° F or below.
Store raw meat, poultry, and seafood separately from produce in the refrigerator.
Always refrigerate produce that is purchased pre-cut or peeled.

Check Your Juice

Young children, older adults, pregnant women, and people with weakened immune systems (such as transplant patients and individuals with HIV/AIDS, cancer, or diabetes) risk serious illnesses or even death from drinking juices that haven’t been pasteurized or otherwise treated to control disease-causing germs.
Look for pasteurized or otherwise treated products in your grocers’ refrigerated sections, frozen food cases, or in non-refrigerated containers, such as juice boxes, bottles, or cans.
Untreated juices sold in refrigerated cases of grocery or health food stores, cider mills, and farmers’ markets must contain a warning label indicating that the product has not been pasteurized. Warning labels are not required for juice or cider that is fresh-squeezed and sold by the glass. If you are unsure if a juice product is pasteurized – be sure to ask!

Contact: Media: 1-301-796-4540 Consumers: 1-888-SAFEFOOD (toll free)

Photo – https://mma.prnewswire.com/media/719053/US_FDA_Food_Poisoning.jpg
Logo – https://mma.prnewswire.com/media/585467/US_Food_and_Drug_Administration_Logo.jpg

SOURCE U.S. Food and Drug Administration

Olives From Spain Introduces New Recipes for Summer to Promote the “Have an Olive Day” Campaign

July 19, 2018

NEW YORK, July 19, 2018 /PRNewswire-HISPANIC PR WIRE/ — Manzanilla, Hojiblanca, with Pimiento or Queen olives are some of the suggestions given by Olives from Spain, as they set out to promote their Have an Olive Day campaign.

To view the Multimedia News Release, please click: https://www.multivu.com/players/uk/8368151-olives-from-spain-new-recipes-for-summer/

Olives from Spain offers American consumers great recipes with this millenary ingredient from the Mediterranean, during their Have an Olive Day campaign. Ideal in high temperature weather, olives are a key component of the Mediterranean Diet which is part of the Intangible Cultural Heritage of Humanity. The supply of olives is extensive with numerous formats and more than eighty types of fillings.

The versatility of European olives means they can be used in any recipe as they combine four classic flavours; sour, bitter, sweet and savoury. The antioxidants maintain cell integrity furthermore; olives are a natural source of antioxidant Vitamin E. The Have an Olive Day campaign, promotes olive consumption in the US with recipes that embrace the Mediterranean diet.

Recipes to “lick your fingers”:

A refreshing green beans salad, egg and Hojiblanca olives; and the famous “ajoblanco”, with coconut and Manzanilla olives.

Green beans, egg and olives salad- http://www.haveanoliveday.eu/index.php/videorecipes/salad/156-green-beans-egg-and-olives-salad
Spanish ajoblanco with coconut and Manzanilla olives-http://www.haveanoliveday.eu/index.php/videorecipes/latin-food/153-spanish-ajoblanco-with-olives

Many more ideas for a “Mediterranean” summer at www.haveanoliveday.eu

Have a Sunny Day. Have an Olive Day.

About INTERACEITUNA and Olives from Spain

INTERACEITUNA is the Interprofessional Organization of Table Olive recognized by the Ministry of Agriculture, Fisheries, Food and Environment that represents the whole sector producing, processing and marketing table olives. Created to implement different programs and activities of general interest, INTERACEITUNA promotes knowledge of Spanish table olives and carries out research and development related to production and production techniques. INTERACEITUNA has partnered with the European Union to promote this product.

@HaveanOliveDay
haveanoliveday
www.haveanoliveday.eu

More information:
[email protected]
[email protected]

SOURCE Olives from Spain

StarKist® Fights Child Hunger With $100,000 Donation To Feed The Children

July 19, 2018

2018 Partnership Kicks-off With Community Event at Los Angeles Boys & Girls Club

PITTSBURGH, July 19, 2018 /PRNewswire-HISPANIC PR WIRE/ — StarKist®, a food company that provides trusted, healthy seafood and chicken in the United States, is proud to continue its partnership with Feed the Children with a $100,000 donation to the nonprofit dedicated to relieving child hunger. In addition, the company will be donating nutritious and protein-packed products for Feed the Children’s community events throughout 2018.

StarKist has been a proud supporter of Feed the Children since 2009, and has contributed more than $1.5 million dollars in tuna product help to children and families across the U.S. and an additional estimated $400,000 for disaster and emergency response efforts over the past few years.

“Feed the Children brings hope and makes a real difference for children and families in need, and we are excited and honored to continue our partnership with the impactful organization,” said Andrew Choe, StarKist President and CEO. “It is our duty as a leading brand to address the issues of child poverty and hunger. StarKist hopes to alleviate child hunger in surrounding areas through providing nutritious and shelf-stable protein to those living in deprivation.”

The partnership will officially kick-off in Los Angeles on Thursday, July 19 for the organization’s first “Feed & Read” event. Those who attend will be given backpacks filled with toys, learning kits, and nutritional snack items including StarKist Tuna, Salmon and Chicken Creations Pouches. There will also be additional educational products and food donated by Mattel, Healthy Times, Clif Bar & Company and Dole. As a result of StarKist’s donation, the Los Angeles event will truly be a “Christmas in July” for the kids and families. Another event is scheduled in StarKist’s hometown of Pittsburgh, Pa, on Tuesday, July 24, where StarKist employees will fill 500 backpacks with school supplies and snacks as part of the company’s Backpack Program. The backpacks will be distributed to children in need within the Pittsburgh community, and additional funds received will be used for upcoming disaster relief.

“We believe that no child should go to bed hungry in a land where there is plenty of food,” said Travis Arnold, Feed the Children president and CEO. “But the reality is, millions of boys and girls, right here in our own backyard, face this hardship every day. Thanks to our partnership with StarKist, we are able to help these families rest a little easier knowing they do not have to worry about where their next meal is coming from.”

About Feed the Children
Established in 1979, Feed the Children exists to defeat childhood hunger. It is one of the largest U.S.-based charities and serves those in need in the U.S. and in 10 countries around the world. It provides food, education initiatives, essentials and disaster response. It operates five distribution centers located in Oklahoma, Indiana, California, Tennessee and Pennsylvania.

In fiscal year 2017, Feed the Children distributed 79.8 million pounds of food and essentials to children and families in the U.S. Internationally, it provided nutritious food or other benefits to 1,080,000 children, empowered 291,000 parents to make better decisions for their children, and positively impacted more than 1,200 communities and schools in 10 countries in Africa, Asia, Latin America and the Caribbean. It is accredited by GuideStar Exchange and the BBB Wise Giving Alliance. Visit feedthechildren.org for more information.

About StarKist
StarKist Co. is a food company that provides trusted, healthy, and shelf-stable seafood products in the United States. An industry innovator, StarKist was the first brand to introduce StarKist single-serve pouch products, which include Tuna Creations® and Salmon Creations®. As America’s favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability. StarKist’s charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.

Media Contact:
Michelle Faist
412-323-7457
[email protected]

SOURCE StarKist Co.

(Español) Siete pasos para estar preparado ante una emergencia

July 18, 2018

USA.gov Logo (PRNewsFoto/USA.gov) (PRNewsfoto/USAGov)

Sorry, this entry is only available in Español.

Discovery En Español Chronicles The Harrowing Story And Extraordinary Rescue Of The Thai Kids In “Operación Rescate: Tailandia”

July 18, 2018

MIAMI, July 18, 2018 /PRNewswire-HISPANIC PR WIRE/ — From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border, the world has been glued to the rescue and recovery details. For over two weeks, the facts of how the group ended up in the cave and the subsequent mobilization of rescue workers around the globe has been a testament of just how powerful human spirit can be—while the sudden and tragic death of one of the rescue divers underscored the seriousness of the situation.

But as each boy has been pulled out, there remains many questions. Why were these boys there? How did they survive for nearly two weeks without food and without knowing how to swim? What will their physical and mental state be moving forward? What would it take to get this group out of this treacherous cave, and why did the unique geology of this cave present so many challenges? OPERACIÓN RESCATE: TAILANDIA will be the first documentary to explore and unpack every angle of this remarkable rescue operation.

Produced in association with ITN Productions, Discovery en Español’s OPERACIÓN RESCATE: TAILANDIA unpacks the human and scientific drama behind one of the most difficult and heart-palpitating rescues attempted in human history. With exclusive early access to men and women – including family members – who have been living and breathing the events, the 1-hour special focuses on the triumph of the human spirit and the extraordinary scientific and technological innovations used to complete this miracle rescue. Featuring interviews with medical and mental health experts, renowned cave diving instructors and the world’s leading cave diving rescue experts, the film paints a full picture of what the boys and their rescuers were experiencing and how these heroic divers could recover what was thought initially to be an impossible feat.

OPERACIÓN RESCATE: TAILANDIA is produced by ITN Productions. Jon Bardin and Andrew O’Connell serve as executive producers for Discovery. Ian Russell serves as Executive Producer for ITN Productions

About Discovery en Español
Discovery en Español connects Spanish-speaking viewers in the U.S. to the world and all its wonder and possibilities. It provides quality programming focusing on bold storytelling across core genres including adventure, ingenuity, natural history, investigation and current affairs. Created by Discovery Communications, Discovery en Español is widely distributed on Hispanic tier packages throughout the country. Discovery reaches audiences across screens through digital-first programming from Discovery VR, over-the-top offerings Eurosport Player and Dplay, as well as TV Everywhere products comprising the GO portfolio of TVE apps and Discovery K!ds Play. It also reaches audiences across screens on the ”Discovery en Español GO”TV Everywhere app. For more information, please follow us on Facebook at facebook.com/discoveryenespanol, Twitter @DiscoveryenESP and Instagram @discoveryenespanol.

Photo – https://mma.prnewswire.com/media/719725/Operacion_Rescate.jpg

SOURCE Discovery en Español

MoneyGram Expands Digital Service Across the Globe

July 18, 2018

DALLAS, July 18, 2018 /PRNewswire-HISPANIC PR WIRE/ — MoneyGram (NASDAQ: MGI) is extending its global digital footprint with the launch of its award-winning online platform in five new countries. Customers in Australia, the Netherlands, Belgium, Portugal and Austria can now send money 24/7 directly to more than two billion bank accounts and mobile wallets or to any MoneyGram location in more than 200 countries and territories.

According to World Bank’s Findex report, digital payments are on the rise. Between 2014 and 2017 the share of adults around the world making or receiving digital payments increased by 11 percent, to reach 52 percent.

“Innovative technology is changing the way we meet our customer’s financial needs. In 2018 and beyond MoneyGram will continue to accelerate our digital expansion around the globe. We want to give MoneyGram customers more choice when they use money transfer services and to ensure we are well positioned to compete in today’s fast-paced world,” said Alex Holmes, MoneyGram’s chairman and chief executive officer.

MoneyGram’s investment into new digital platforms is delivering tangible results. In the first quarter of 2018, digital revenue represented 16 percent of total money transfer revenue. At the same time, Moneygram.com revenue grew 21 percent primarily from new customer acquisitions following the successful launch in Spain and France.

MoneyGram online offers features such as the ability to find a convenient location, check the status of transactions, and estimate online and offline transfer fees. The platform is now available to customers in the U.S., the UK, Germany, France, Spain, Australia, the Netherlands, Belgium, Portugal and Austria.

#moneygramnews

About MoneyGram International
MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at moneygram.com.

Media Contact U.S.
Michelle Buckalew
214-979-1418
[email protected]

Media Contact Europe
Maria Bankiet-Kamińska
MoneyGram
Tel: + 48 (0) 22 377 2185
Mob: + 48 (0) 885 889 696
Mail: [email protected]

Forward-Looking Statements

This press release contains forward‐looking statements, which may include projections of future results of operations, financial condition or business prospects. Actual results of operations, financial condition or business prospects may differ from those expressed or implied in these forward‐looking statements for a variety of reasons, including but not limited to market demand, global economic conditions, adverse industry conditions, legal proceedings, the ability to effectively identify and enter into new markets, governmental regulation, the ability to retain management and other personnel, and other economic, business or competitive factors. Additional information concerning factors that could cause results to differ materially from those in the forward-looking statements is contained from time to time in MoneyGram’s SEC filings. The forward‐looking statements in this release reflect the current belief of MoneyGram as of the date of this release. MoneyGram undertakes no obligation to update these forward‐looking statements for events or circumstances that occur subsequent to such date.

Logo – https://mma.prnewswire.com/media/600838/MoneyGram_International_Logo.jpg

SOURCE MoneyGram

National Museum of American History Looks at Latino Labor Rights

July 18, 2018

WASHINGTON, July 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — A new display, “The Case of Luisa Moreno,” in the American Enterprise exhibition at the Smithsonian’s National Museum of American History, opens July 19 to examine the lasting legacy of Moreno, the Guatemala-born labor organizer who brought together more than 100 groups in 1938 for El Congreso de Pueblos de Habla Española, the Spanish-Speaking People’s Congress. It is considered the first national Hispanic civil rights assembly. The organization advocated for fair treatment of Latino laborers in the United States for both new immigrants and U.S. citizens.

Born Blanca Rosa López Rodriguez in Guatemala City, Guatemala, Moreno changed her name as a rejection of her wealth and status in Latin America. Instead, she dedicated herself to civil rights and to improving working conditions for Latino laborers. She used her bilingual skills to better the conditions in the fields and canneries in the Southwest. Writing pamphlets, organizing strikes and encouraging union participation, Moreno’s labor organizing and civil rights activism evoked outrage from the U.S. government during a time when anti-Hispanic and anti-Communist sentiments were high. Facing imminent deportation, Moreno left the United States in 1950.

The display will feature objects representing Moreno’s work as a civil rights activist and labor organizer with union pins from groups that she worked with around the 1930s, including the Affiliated Congress of Industrial Organizations, the International Ladies Garment Worker Union Convention Badge, the Cannery Workers, American Federation of Labor, the Cannery Workers and Farm Laborers Union, the United Labor May Day 50th Anniversary and the American Federation of Labor. Also on view will be her shawl and a pamphlet to rally national attention and halt Moreno’s deportation.

“They can talk about deporting me…but they can never deport the people that I’ve worked with and with whom things were accomplished for the benefit of hundreds of thousands of workers—things that can never be destroyed,” Moreno said in an interview with “Our Times” in 1949.

SOURCE Smithsonian’s National Museum of American History

JUGOtv to be an official digital content partner for the International Champions Cup

July 18, 2018

SAN FRANCISCO, July 18, 2018 /PRNewswire-HISPANIC PR WIRE/ — JUGOtv, a sports digital media network and content production studio for today’s evolving US Hispanic and Mexican audience, will become an official digital video partner for the International Champions Cup Presented by Heineken, the summer’s biggest club competition.

In its sixth installment, the International Champions Cup is the world’s premier tournament featuring the top European clubs facing off in marquee match-ups around the globe. Crowning one single champion, this year’s installment is the biggest yet and features 18 clubs playing 27 matches in 22 cities from July 20 to August 11.

The San Francisco-based company will create, curate and distribute exclusive International Champions Cup content to the US Hispanic and Mexican fans: behind the scenes footage, original programming and game highlights for the 17 matches that will take place on US soil.

JUGOtv production studios will also produce English language video content during the tournament games in the United States, Europe and Singapore. This content will live on the official International Champions Cup website, mobile app and its social media channels.

With a massive social media audience, JUGOtv will keep creating highly engaging video content across its social and digital platforms, giving digital marketing solutions to its clients.

About JUGOtv

JUGOtv, a sports digital media network and content production studio for today’s evolving US Hispanic and Mexican audience featuring celebrity talent and exclusive “behind-the-scenes” content. JUGOtv produces over 200 videos per month targeting a hard to reach and highly desirable community. JUGOtv includes original, authentic, culturally relevant content produced for social media consumption.

CONTACT: [email protected]

Photo – https://mma.prnewswire.com/media/719752/JUGOtv_ICC_2018.jpg

SOURCE JUGOtv

Kia Sorento SUV Conquers Real And Perceived Mountains In New Marketing Campaign

July 18, 2018

IRVINE, California, July 18, 2018 /PRNewswire-HISPANIC PR WIRE/ — After the refreshed 2019 Kia Sorento SUV went “to hell and back” late last year by conquering Moab’s treacherous Hell’s Revenge², a new marketing campaign from Kia Motors America vividly details the versatility, advanced technology and comfort of the brand’s best-selling and most capable SUV. Featuring a series of 15- and 30-second broadcast spots and digital elements in both English and Spanish, the campaign takes viewers on a journey illustrating the available all-wheel drive system³, standard three-row, seven-passenger seating, and the decidedly more upscale cabin with newly-added technology.

Kia Sorento SUV Conquers Real and Perceived Mountains in New Marketing Campaign (PRNewsfoto/Kia Motors America)

“This campaign mirrors Kia’s mindset as a challenger brand, as Kia and the Sorento have overcome road blocks, both real and perceived. From off-roading up a mountain to commuting back and forth to work, or a weekend full of running errands, these are the hurdles that drivers conquer every day,” said Saad Chehab, vice president, marketing communications, Kia Motors America. “As a brand, Kia has conquered our own mountains, especially over the past four years by ranking as the “Highest Mass Market Brand in Initial Quality” in J.D. Power’s Initial Quality Study⁴. And the Sorento, assembled in West Point, Georgia, has played a major role in our success by being named the top Midsize SUV in initial quality the last two years.”

The three spots – “Conquer Your Mountain,” “Ready to be Conquered” and “Moab Conquest” – follow the creative direction of a video first shown at last year’s Los Angeles Auto Show which highlighted the refreshed 2019 Sorento’s rugged ascent of Hell’s Revenge in Moab, Utah, one of the most challenging and obstacle-laden off-road trails in the world. While Sorento owners may never take their own SUVs to these extreme limits, it’s nice to know that a weekend adventure off the beaten path is possible.

In addition to the upgrades made to the exterior and interior, the 2019 Sorento boasts an available advanced AWD system designed to automatically route power to the wheel with the most traction. Sorento’s AWD capabilities also provide drivers with the added stability of Torque Vector Cornering Control (TVCC)³, which is automatically activated when yaw and steering sensors detect unwanted understeer, a feature typically seen on more expensive models.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the “Official Automotive Partner” of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

¹The Kia Sorento received the lowest rate of reported problems among midsize SUVs in the J.D. Power 2017-2018 U.S. Initial Quality Studies of new vehicle owners’ experience with their own vehicle after 90 days of ownership. Visit jdpower.com/awards.

²Off-road conditions generally provide less traction and braking effectiveness than normal road conditions, and may require additional equipment and all-wheel drive. Hell’s Revenge driving performed by a professional driver on a closed course in a 2019 Sorento SXL with all-wheel drive and other optional features. Not all optional features available on all trims. Some features may vary. Vehicle modified to add aftermarket all-terrain tires and protective skid plate, and disconnect sway bars. Do not attempt.

³No system, no matter how advanced, can compensate for all driver error and/or driving conditions. Always drive safely.

⁴The Kia Brand received the lowest rate of reported problems among mass market brands in the J.D. Power 2015-2018 U.S. Initial Quality Studies of new vehicle owners’ experience with their own vehicle after 90 days of ownership. Visit jdpower.com/awards.

Photo – https://mma.prnewswire.com/media/719991/Kia_Sorento_SUV.jpg
Logo – https://mma.prnewswire.com/media/714298/Kia_Logo.jpg

Kia Motors America logo (PRNewsfoto/Kia Motors America) (PRNewsfoto/Kia Motors America)

SOURCE Kia Motors America

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