‘Everything We Ever Imagined and Then Some’: 2019 Acura RDX Marketing Campaign Harkens to Brand’s Precision Crafted Performance Roots

June 6, 2018

TORRANCE, California, June 6, 2018 /PRNewswire-HISPANIC PR WIRE/ — A new integrated marketing campaign from Acura, “Everything We Ever Imagined and Then Some,” heralds the arrival of the first in a new generation of Acura products – the all-new 2019 Acura RDX – now on sale at dealerships across the U.S. The 2019 RDX is a modern take on the brand’s original mantra: Precision Crafted Performance. The campaign makes its television premiere in “Launch,” which airs during Game 3 of the NBA Finals on ABC: https://acura.us/2JdSBs9

“We wanted to launch the all-new RDX with a campaign that, like the RDX itself, connects to Acura’s heart and soul – Precision Crafted Performance, while at the same time expressing the excitement that all of us at Acura share surrounding this vehicle arriving in market,” said Jon Ikeda, vice president & general manager of Acura.

‘Everything We Have Imagined and Then Some’ Campaign

Led by Acura’s AOR MullenLowe, the new RDX marketing campaign traces the authentic roots of Precision Crafted Performance. From the first generation NSX and Acura’s storied motorsports history, all have helped establish the sportier design direction reflected in today’s RDX.

Staying true to the brand’s recent use of high-energy soundtracks, the 2019 RDX campaign features a bold musical score from The Rolling Stones and Motörhead, set to modern visuals and emotional storytelling that reflects the “30 years young” mindset of Acura.

The campaign elements highlight the RDX’s refined style, higher performance, powerful new VTEC^® Turbo engine and all-new ultra-wide panoramic moonroof, as well as the Acura ELS Studio 3D™ premium audio system developed for Acura by Panasonic, together with Grammy-winning music producer Elliot Scheiner. Also featured in the campaign is the 2019 RDX’s premium and tech-savvy cabin experience with the first application of the Acura True Touchpad Interface™, Acura’s groundbreaking new user interface featuring the first use of absolute positioning technology in the automotive space.

“Launch” (https://acura.us/2JdSBs9): Featuring cameo appearances by the first-generation Acura NSX and legendary Integra Type R, the 60-second debut spot highlights the brand’s performance roots, showcasing Acura’s commitment to Precision Crafted Performance through the vehicles that helped paved the way, leading to the all-new 2019 RDX. The spot also highlights additional Acura products that speak to the brand’s performance core, including: the Acura Precision Concept, second-generation NSX and Acura ARX-05 Daytona Prototype international race car. The ad is supported by Motörhead’s rendition of the Rolling Stone’s classic “Sympathy for the Devil.”

“Rainbow” (https://acura.us/2JoXZwd): The :30 spot “Rainbow” spot showcases what Acura engineers imagined in bringing the Acura ELS Studio 3D™ premium audio system to life – a 16-channel, 710-watt audio system featuring four ultra-slim Highline™ ceiling-mounted speakers creating a rich and immersive audio experience. RDX’s luxuriously appointed cabin and True Touchpad Interface™ is highlighted as natural language voice commands set the spot to the Rolling Stones classic “She’s a Rainbow.”

Reflective of Acura’s audience based strategy, the RDX launch will capture consumers across platforms leveraging data driven targeting capabilities, including linear video, mobile, social and print. The campaign will be announced through high impact as well as behaviorally targeted placements, including experiential extensions, throughout 2018.

For More Information
Additional media information including pricing, features and high-resolution photography is available at acuranews.com/channels/acura-automobiles. Consumer information is available at http://www.acura.com. Follow Acura on social media at https://acura.us/SocialChannels.

About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, representing the original values of the Acura brand – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability.

The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV and the next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.

Five of the six models in the Acura lineup are made exclusively in central Ohio using domestic and globally sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

Video – https://www.youtube.com/watch?v=awwCEHcssGo

Photo – https://mma.prnewswire.com/media/701912/2019_Acura_RDX_Marketing.jpg

Logo – https://mma.prnewswire.com/media/592658/Acura_Logo.jpg

SOURCE Acura

Texas small land sales volume increases, sales volume tops $1 billion

June 6, 2018

AUSTIN, Texas, June 6, 2018 /PRNewswire-HISPANIC PR WIRE/ — Texas small land sales volume continued to spur strong demand in 2017, while sales volume topped $1 billion, according to the Texas Small Land Sales Report released today by the Texas Association of Realtors.

“In recent years, small land sales have been a strong indicator of a healthy overall real estate market,” said Kaki Lybbert, chairman of the Texas Association of Realtors. “With land sales increasing and price-per-acre declining slightly, we’re seeing a solid market for small land purchases for a wide range of uses, including recreation, residential, investment, commercial development and farm land.”

Texas small land sales volume grew 8.5 percent annually to 7,588 small land tracts sold in 2017. This is the fifth straight year Texas saw small land sales volume increase. During the same time frame, the average price per acre declined 2.2 percent year-over-year to $5,521 an acre. This is the first time total dollar volume topped $1 billion. The definition of a “small” land sale varies from region to region but generally is considered to be a land sale of 200 acres or less. The exception is Far West Texas, where 500 to 8,000 acres qualifies as a small land sale.

Strong small land sales growth was evident across all regions of the state, with small land purchases in Far West Texas and West Texas experiencing annual gains more than 50 percent. Small land sales in the Austin-Waco-Hill Country area experienced the smallest gains at 0.12 percent.

As demand for small land tracts continued to increase, the average tract size for small land sales in Texas for 2017 remained unchanged from 2016 at 36 acres. Northeast Texas and the Gulf Coast-Brazos Bottom areas were the only regions that experienced increases in average price per acre, increasing 5 percent and 3.4 percent, respectively.

Charles Gilliland, economist with the Real Estate Center at Texas A&M University, commented: “Statewide, the price per acre for small land sales decreased slightly from 2016 to 2017. This could be an indication that buyers are seeking out bargains in lower priced locations in popular regions. For example, the Hill Country saw less land sale activity in Travis County compared to Comanche County, where price per acre between the two differ.”

Lybbert concluded, “Land is a hot commodity in Texas, and we continue to see the market for acreage almost as competitive as the residential housing market. As population growth continues, we expect to see the demand for rural land continue to increase.”

About the Texas Small Land Sales Report
The Texas Small Land Sales Report analyzes small land sales data and trends across seven regions of Texas utilizing survey data aggregated by the Real Estate Center at Texas A&M University. The Texas Association of REALTORS® distributes insights about the Texas housing market each month, including quarterly market statistics, trends among homebuyers and sellers, luxury home sales, international trends, and more. To view the Texas Small Land Sales Report in its entirety, visit texasrealestate.com.

About the Texas Association of REALTORS®
With more than 114,000 members, the Texas Association of REALTORS® is a professional membership organization that represents all aspects of real estate in Texas. We are the advocate for REALTORS® and private property rights in Texas. Visit texasrealestate.com to learn more.

CONTACT: Morgan Moritz, [email protected], 512-448-4950

Logo – https://mma.prnewswire.com/media/175272/texas_association_of_realtors_logo.jpg

SOURCE Texas Association of Realtors

Let’s Celebrate ¡Vive Tu Vida! Get Up! Get Moving!® in Chicago with Free Services and Day of Family Fun

June 6, 2018

CHICAGO, June 6, 2018 /PRNewswire-HISPANIC PR WIRE/ — On Saturday, June 9, 2018, the National Alliance for Hispanic Health and the Chicago Hispanic Health Coalition presents the 12th Annual ¡Vive tu vida! Get Up! Get Moving!^® event at McKinley Park in Chicago. The event promotes Hispanic family physical activity and good nutrition for better health and wellness for all. This FREE, open to the public event is made possible by an extraordinary group of partners and volunteers.

“For twelve years ¡Vive tu vida! Get Up! Get Moving!, has provided nutrition education, free health screenings, and wellness activities to communities across the nation,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. “To continue our work to increase the inclusion of Hispanics in clinical and biomedical research, we are bringing the All of Us Research Program to our communities. The participation of diverse communities in All of Us will help build the foundation for a new era of health care where medicine is tailored to each person.”

The National Institutes of Health (NIH) All of Us Research Program is an ambitious effort to advance individualized prevention, treatment and care for people of all backgrounds. People ages 18 and older, regardless of health status, will be able to enroll. By partnering with 1 million diverse people who share information about themselves over many years, the All of Us Research Program will enable research to more precisely prevent and treat a variety of health conditions.

“These are times filled with stress for many and staying healthy is important – your body is your most important resource” said Esther Sciammarella, Executive Director of the Chicago Hispanic Health Coalition. “This year, participants have an opportunity to increase medical knowledge by participating in All of Us. We hope people take advantage of this since it can lead to better medicines for them and their families.”

What: ¡Vive tu vida! Get Up! Get Moving!^® event featuring —

Health Screenings and Information: including blood pressure, cholesterol, diabetes, vision; prostate; and dental exams, as well as Medicare and Medicaid enrollment information
Fitness & Family fun: Exercise demonstrations, family fitness walk, and youth soccer tournament
Nutrition: Fresh fruits and healthy snacks, along with educational resources
Science: Featuring the All of Us Research Program

Where: McKinley Park Field House – 2210 West Pershing Road – Chicago, IL 60609
When: Saturday, June 9, 2018 from 10:00 am to 2:00 pm
Cost: FREE!

“We are glad to provide ongoing support for ¡Vive tu vida! Get Up! Get Moving!® events across the country,” said Robert Forrester, President and CEO of Newman’s Own Foundation. “These programs bring communities together, empower individuals to improve their health, and address a broad range of needs at the local level.”

¡Vive tu vida! Get Up! Get Moving!^® is sponsored nationally by the Healthy Americas Foundation, National Alliance for Hispanic Health, and Newman’s Own Foundation. The entire event series city listing is available at www.getupgetmoving.org.

SOURCE National Alliance for Hispanic Health

“Covered” PSA Urges Parents and Caretakers of Uninsured Children to Get Medicaid and CHIP so Kids are Ready for Summer Activities

June 6, 2018

BALTIMORE, June 6, 2018 /PRNewswire-HISPANIC PR WIRE/ — Summer is almost here and families are evaluating activities such as sleepaway and day camps, sports teams and family vacations. Many are also examining which medications are needed to prepare for allergy and asthma season. With Medicaid and the Children’s Health Insurance Program (CHIP), parents can breathe a little easier knowing their kids can get the coverage they need to tackle seasonal allergies, and be prepared to participate in warm weather activities.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8102651-hhs-connecting-kids-to-coverage-psa-insurekidsnow/

For uninsured kids in families with limited incomes, Medicaid and CHIP offer eligible children and teens up to age 19 access to immunizations, regular check-ups, eye exams, dental visits, mental health services, prescriptions, and other care that helps keep children healthy and safe during the summer. Kids not only get comprehensive preventive care, but also are covered for accidents, so a broken arm won’t break the bank.

The Connecting Kids to Coverage National Campaign, an initiative of the U.S. Department of Health & Human Services’ Centers for Medicare & Medicaid Services is increasing awareness about Medicaid and CHIP and how eligible children and their parents can enroll. Millions of uninsured children may be eligible for coverage, but their parents don’t know it. In most states, children may be eligible for either Medicaid or CHIP if their family income is up to $50,000 (for a family of four in 2018).

In many states, families can be eligible with higher incomes and parents may qualify for Medicaid. Families can apply for Medicaid and CHIP coverage any time of the year, but now is the perfect time to enroll so kids can make the most of their summer break!

The 60-second radio and 30-second TV PSAs are available in English and Spanish. The PSAs feature “kids being kids” and lets their parents know that Medicaid and CHIP health coverage will help keep their children healthy and safe this summer break and throughout the school year.

ADDITIONAL RESOURCES: Hard copy requests, downloadable MPEG4 and MP3, contact information and more available at www.psaroom.com/connectingkidstocoverage

VIDEO AND AUDIO PROVIDED BY: U.S. Department of Health & Human Services’ Centers for Medicare & Medicaid Services

FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE EMAIL: [email protected]

This information is being sent to you by:
MultiVu, a Cision company, 350 Hudson Street, Suite 300, New York, NY 10014-4504 www.multivu.com

SOURCE U.S. Department of Health & Human Services’ Centers for Medicare & Medicaid Services

Estrella Jalisco Invites North American Soccer Fans to Support the Mexican National Team During the 2018 FIFA World Cup™

June 6, 2018

NEW YORK, June 6, 2018 /PRNewswire-HISPANIC PR WIRE/ — Estrella Jalisco, the Official Beer of the Mexican National Team (MNT), announced today a unifying campaign to bring together all soccer fans on the continent. The campaign, centered around the North American Adopted Football Team Agreement, encourages soccer fans in North America to unite and root for the only North American team at the 2018 FIFA World Cup™ – the MNT.

To mark the official launch, Estrella Jalisco has enlisted the support of legends – U.S.’ Alexi Lalas, Luis Hernandez of Mexico and Canada’s Dwayne de Rosario — who are rallying their compatriots to pledge support to the MNT. Together they will sign the North American Adopted Football Team Agreement, which celebrates what unites the continent and pledges soccer loyalty to Mexico for the 30 days of the FIFA World Cup™ tournament, beginning June 14.

One Continent behind One Team
With the United States and Canada not competing at the 2018 FIFA World Cup™, Estrella Jalisco sees an opportunity for neighbors to unite. Fans who root for the MNT by using the hashtag #VamosPorLaEstrella will be entered for the chance to win various prizes including one grand prize of becoming an official Estrella Jalisco ambassador for the next four years with access to unlimited Estrella Jalisco and access to the MNT Tour games in the United States.

Estrella Jalisco launched a campaign earlier this year rooted in pride for the Mexican National Team called “Vamos Por La Estrella,” meaning ‘let’s go for the star.’ The brand has been supporting the MNT as they play to become the champion of the FIFA World Cup™ and look to earn the star on their jersey by winning the tournament. The inspiration for the campaign is not just to support the team, but also to unite all soccer fans in their passion.

“There’s a reason why ‘Mi Casa es su Casa’ is a well-known phrase. Mexicans are known for their warmth and hospitality and Estrella Jalisco wants to extend an invitation to non-Mexican team fans on our continent and join in on the 2018 FIFA World Cup™ fun even if their team isn’t playing,” said Lara Krug, Vice-President of Estrella Jalisco and Regional Brands for Anheuser-Busch. “It’s not easy to support a team that you don’t normally root for but we think when it comes to bringing people together, beer can do the impossible.”

Beer Brings Fans Together
Representatives at the signing ceremony in Los Angeles are hoping that Estrella Jalisco’s ask, along with Mexico’s proximity and status as a neighbor will give U.S. and Canada fans the push they need to stand together with Mexican fans, famous for their pride and zeal.

“For those of us who love and support Team USA or Canada, this is a tough summer. But we still have love and support to give and so I’m excited to help Estrella Jalisco welcome new, if temporary, fans to Team Mexico,” said former U.S. soccer star, Alexi Lalas. “I’m proud to give my love and support to Team Mexico, and embrace this team as my own…but just for the summer. De nada.”

Estrella Jalisco is the Official Beer Sponsor of the Mexican National Team (MNT) in the U.S. The 2018 FIFA World Cup™ will take place this summer from June 14 to July 15 across 12 venues in 11 cities across Russia. Among the thirty-two qualifying teams are Mexico, Argentina, Spain, Brazil and Germany, the latter of which the MNT will face in the Group Stage.

About Estrella Jalisco
Estrella Jalisco is a smooth, refreshing, light beer from Mexico with more than 100 years of brewing tradition. Brewed in Jalisco, Mexico the birthplace of tequila, Estrella Jalisco contains 4.5 percent alcohol by volume (ABV). The brand launched in the U.S. in 2016 and is quickly becoming a favorite among cerveza aficionados.

For more information, contact:
Miles Ritenour, Estrella Jalisco
[email protected]

Sadie Ellison, 3PM
[email protected]

Related Links
http://www.EstrellaJalisco.com

Logo – https://mma.prnewswire.com/media/701915/Estrella_Jalisco_Logo.jpg

SOURCE Estrella Jalisco

Baja 500 Victory Caps Near-Perfect Weekend for Honda Racing And Acura Motorsports Programs

June 6, 2018

Team Honda Racing Ridgeline’s class victory in this weekend’s 50th annual Baja 500 capped a near-perfect weekend of racing for both the Honda and Acura brands, scoring four of a possible five wins, and 10 of 11 possible podium results.

TORRANCE, California, June 5, 2018 /PRNewswire-HISPANIC PR WIRE/ — Team Honda Racing Ridgeline’s class victory in this weekend’s 50^th annual Baja 500 capped a near-perfect weekend of racing for both the Honda and Acura brands, scoring four of a possible five wins, and 10 of 11 possible podium results.

The string of trophy results included a Honda sweep of both races making up the Detroit IndyCar Series doubleheader weekend; a 1-2 finish for the Acura NSX GT3 in the companion IMSA sports car race in Detroit, second and third-place Prototype finishes for the Acura ARX-05s in the same event, and a Class 7 triumph for the Ridgeline Baja Race Truck in Mexico.

“What an incredible weekend,” said Art St. Cyr, President of Honda Performance Development, American Honda’s performance division responsible for both Honda Racing and Acura Motorsports programs. “To come away with two Indy car victories, and taking five of the six podium positions, speaks to the strengths of our Indy car program. In addition, we’re celebrating a thrilling 1-2 victory for our Acura NSX GT3, a double-podium finish for our Acura ARX-05 prototype, and another win for Honda at the Baja 500. Results like this are a testament to the dedication and never-ceasing efforts of everyone at HPD and our partner teams.”

The first weekend of June got underway with a 1-2 finish for the pair of Meyer Shank Racing Acura NSX GT3s on the Belle Isle temporary circuit in Detroit. Katherine Legge and Mario Farnbacher took their Acura to victory in the GTD category; with teammates Lawson Aschenbach and Justin Marks following them home in second.

In the same race, Acura Team Penske challenged for the overall and Prototype win in the WeatherTech SportsCar Championship race, with the pairing of Ricky Taylor and Helio Castroneves finishing second in their ARX-05; while teammates Dane Cameron and Juan Pablo Montoya ran third in their Acura prototype.

Later that afternoon, Scott Dixon led a first-through-sixth Honda routing of the competition in the opening round of the Verizon IndyCar Series “Dual in Detroit.” Fellow Honda drivers Ryan Hunter-Reay, in second, and Alexander Rossi, third, completed the podium for Honda. Marco Andretti, Takuma Sato and Ed Jones finished fourth, fifth and sixth to complete the manufacturer’s domination of the Race 1 results.

Also on Saturday, the Team Honda Racing Ridgeline won the Baja 500 for the second time in the last three years. Running in Class 7 for unlimited, six-cylinder trucks and SUVs, team owner/driver Jeff Proctor and navigator Evan Weller moved from fourth to first during the opening half of the grueling desert off-road classic.

Second driver Patrick Daily and new navigator Bill Barooky took over in the cockpit of the Ridgeline at the team’s scheduled pit stop, just past the mid-point in the 540-mile race, and continued to build their advantage into the evening. At the finish, the Ridgeline Baja truck won Class 7 by the impressive margin of more than two hours, adding a third trophy to the team’s class win in 2016 and third-place finish in last year’s “500”.

Honda continued its winning ways on Sunday, as Hunter-Reay used the speed enabled by a three pit-stop strategy to come from behind and win the second Indy car “Dual in Detroit“, besting teammate Rossi in the closing laps of the race. Jones then equaled his best result of 2018 to finish third, with Saturday’s winner Dixon in fourth. Fifth-finisher Graham Rahal, and Robert Wickens in sixth gave Honda five of the top six finishing positions in the weekend closer.

Hunter-Reay’s victory gave Honda a 103-point lead over Chevrolet (667-564) in the 2018 IndyCar Manufacturers’ Championship heading into the ninth of 17 rounds this Saturday night at Texas Motor Speedway in Fort Worth.

About Honda Performance Development
HPD was founded in 1993 to spearhead American Honda’s entry into Indy car racing. No other manufacturer has matched the company’s success in Indy cars, which includes 229 race victories, 15 drivers’ championships, six competitive manufacturers’ championships and 12 Indianapolis 500 victories since 2004.

HPD, Acura and Honda have a history of success in endurance sports car racing, with more than 100 prototype victories, including either class or overall wins at the Rolex 24, 12 Hours of Sebring, 24 Hours of Le Mans and Petit Le Mans. Acura and HPD swept all prototype championships in the 2009 American Le Mans Series; and won the North American Endurance Championship manufacturers’ title in 2016.

HPD’s Acura and Honda engines have recorded 79 race wins at endurance sports car races around the world, with 71 of those victories coming in the HPD-developed “ARX” line of sports prototype cars. For more information about HPD and the company’s racing product lines, please visit http://hpd.honda.com.

Photo – https://mma.prnewswire.com/media/701726/20160602_BAJA_1113_ct.jpg
Logo – https://mma.prnewswire.com/media/83597/honda_performance_development__inc__honda_racing_logo.jpg

SOURCE Honda Performance Development

Investing in ourselves, mindfulness and the VUCA world, among the themes for June at dMENTE Positivo, Ismael Cala’s successful podcast

June 6, 2018

MIAMI, June 6, 2018 /PRNewswire-HISPANIC PR WIRE/ — Ismael Cala, life and business strategist, lecturer and author of eight bestsellers on themes of leadership and emotional intelligence, is presenting four new programs in June on his podcast dMENTE Positivo (‘dPositive MIND’), a space devoted to awakening consciousness and personal growth.

The June programs will feature the following guests and themes:

Tuesday, June 5: Erika Ruiz, first Hispanic woman certified as a professional laugh therapist– “The VUCA world, threat or challenge?”
Tuesday, June 12: Irma Martínez, one of the most renowned fashion designers in the U.S. – “Mindfulness on the path to peace”
Tuesday, June 19: Estrella Flores-Carretero – author, doctor of Psychology and successful businesswoman – “The importance of investing in yourself ”
Tuesday, June 26: Samar Yorde, a well-known and influential figure on matters of health and nutrition – “Non-violent communication, speaking and listening from the heart”

Through their interactions with Ismael, the guests share their opinions on each subject with a fresh vision attuned to their areas of specialization. The result is a program brimming with information and recommendations, perfectly suited to the audience.

The podcast is distributed by the platform reVolver: http://www.revolverpodcasts.com/shows/dmente-positivo-con-ismael-cala/

It is simultaneously available for download on Apple, Podcast, Google Play, Spotify. The media and the general public can access these programs for free.

ABOUT ISMAEL CALA

A life and business strategist, for five and a half years Ismael Cala was the host of CALA during prime time on CNN en Español. Businessman, social entrepreneur and journalist. Author of eight bestsellers on themes of leadership, entrepreneurship and personal development, including El poder de escuchar (‘The power of listening’), and Despierta con Cala (‘Wake up with Cala’); ambassador for the concept of Corporate Happiness in Latin America. Cala was born in Santiago de Cuba in 1969, and holds a degree in Art History from Oriente University. He is the co-author of the book “Beat the Curve,” with Brian Tracy. He graduated from the School of Communication at York University in Toronto, and has a diploma from Seneca College in Television Production. He is President and founder of the Cala Enterprises Corporation and the Ismael Cala Foundation.

SOURCE Cala Enterprises

The Latin American audience chose ¡HOLA! TV to watch the wedding of Prince Harry and Meghan Markle

June 5, 2018

HOLA TV - LOGO (PRNewsfoto/Atresmedia Internacional)

MIAMI, June 5, 2018 /PRNewswire-HISPANIC PR WIRE/ — This past May 19, ¡HOLA! TV won over and convinced the Latin American audience with special programming devoted to the wedding of the year, throughout the whole month of May. In addition, the transmission was accompanied by a 360º promotional campaign on all of the channel’s digital platforms, along with a variety of actions in alliance with the leading pay TV operators.

In particular, the four uninterrupted hours of live broadcast of Prince Harry and Meghan Markle along with the 90-minute original production, ESPECIAL BODA EN LA HORA ¡HOLA! (LA HORA HOLA Wedding special ), have consolidated ¡HOLA! TV‘s standing as the leading channel for information on royalty and life style, almost five years since its startup.

According to BB-Business Bureau data, ¡HOLA! TV has risen to first place in the general ranking of the DIRECTV platform in Latin America –made up of more than 200 channels—while earning triple the audience ratings of its biggest competitor. This lead over the competition has been replicated in all the countries where DIRECTV, the main Pay TV operator in the Latin American market, has presence.

“Once again, the audience demonstrates that we are the most reliable source when it comes to royalty events , and though they had a variety of options for watching the wedding, they chose ¡HOLA! TV. It fills us with pride to know that all the efforts and strategy that went into this event have been worth it and viewers prefer to watch this content on our network,” noted Marcos Pérez, CEO and General Manager of ¡HOLA! TV.

The channel’s performance in Mexico has had particular importance. As shown in Ibope Media data, ¡HOLA! TV has raised its numbers for people tuning in by 80% with respect to the previous month, and by more than 100% with respect to May 2017. Once again, in comparison with its biggest competitor , which operates with double the distribution in this market, ¡HOLA! TV achieved higher ratings specially during prime time where the network also had programmed its original production ESPECIAL BODA EN LA HORA ¡HOLA!

As a result of this great performance , in May the channel managed to triple the number of single users and visits to its website (hola.tv), while increasing the followers who connected and interactedthrough #bodarealenholatv (‘royal wedding on hola tv’) and #viendolabodaenholatv (‘watching the wedding on hola tv’) on its social network profiles by 35%

DOWNLOAD VIDEO HERE

DOWNLOAD IMAGES HERE

FOLLOW ¡HOLA! TV ON: Web / Twitter / Facebook / YouTube / Instagram

Media Contacts:
¡HOLA! TV	ATRESMEDIA INTERNACIONAL
Idemaris Díaz	Blanca Aguirre
[email protected]	[email protected]
Office: +1 (305) 777-1900 Ext. 9503	Office: +34 619 860 074

Logo – https://mma.prnewswire.com/media/645443/HOLA_TV_Logo.jpg

SOURCE Atresmedia Internacional

Ecuador’s Minister of Foreign Affairs to become President of the United Nations General Assembly

June 5, 2018

NEW YORK, June 5, 2018 /PRNewswire-HISPANIC PR WIRE/ — Maria Fernanda Espinosa, Ecuador’s minister of Foreign Affairs, was elected president of the 73^rd session of the United Nations General Assembly (UNGA).

Three months after announcing her candidacy, the experienced diplomat received 128 votes, a majority of votes from the 193 states comprising the United Nations.

The election was historic, as it marked the first time two Latin American women were candidates for one of the highest-ranking positions in the United Nations. The role of UNGA president is filled through an open election in which all Member States vote, while the Secretary General is appointed by the five permanent members of the U.N. Security Council.

Upon election, the president-elect will form her cabinet, organized following the Assembly’s functions and powers, subsidiary organs and the ongoing intergovernmental negotiation process. This cabinet is made up of foreign service professionals from diverse nations (generally with geographic representation criteria), as well as staff from the United Nations, its Secretariat and System agencies.

Additionally, the president-elect must appoint the Permanent Representatives who will preside over key ongoing international negotiation processes, such as those related to Security Council reforms, Assembly revitalization, follow-up on the Sustainable Development Goals and the International Committee on the South-South Cooperation, among other processes under her responsibility.

The president-elect named a citizen of the Republic of Ghana, a former diplomat and senior official in the United Nations, as her Chief of Staff, recognizing the African continent’s full support for her candidacy. In coming days, she will designate a transition team, which will begin their functions immediately in accordance with U.N. regulations establishing a three-month transition period.

In the speech following her election, the president-elect said the vote strengthened multilateralism. “For this reason, every state wins, because by strengthening the United Nations, we are advancing the construction of its pillars of peace and security, development and human rights, benefitting of our people and our common home, planet Earth,” Espinosa said.

She was thankful for the vote of confidence in Ecuador and “the most generous expressions of support and confidence from the countries in my beloved region of Latin America and the Caribbean, and from all regions of the world.”

The president-elect dedicated her election to women, as she became the fourth woman to hold this position in the United Nations’ 73 years of history, and the first woman from the Latin American and Caribbean region.

“I want to dedicate this election to all the women in the world who participate in politics today, who face political and media attacks marked by chauvinism and discrimination. I would like to pay a special tribute to women who fight daily for jobs with equal conditions; to women and girls who are the victims of violence; to girls and adolescents who demand access to quality information and education. My commitment will be to them,” said the Ecuadorian minister.

The president-elect will face important challenges that will require her leadership in the General Assembly agenda during this period, such as the implementation of reforms to the United Nations System in its areas of peace and security, development and operations; management of the crises and international conflicts in Syria, Africa, the Middle East and Palestine; the adoption and implementation of the Global Compact for Migration, which will be the first human rights instrument addressing refugees and migrants, as well as various international conferences and high-level events on topics such as the situations of countries exporting raw materials, South-South Cooperation, global health and climate change, among others.

Espinosa, who is 53 years old, has vast experience in international affairs, including in topics such as integration, security and defense, human rights, climate change and indigenous peoples.

During her time as Ecuador’s minister of Foreign Affairs in 2007 and 2017-2018, Espinosa included topics such as defense of human rights and the environment, international cooperation and the diversification of international relations in her foreign policy agenda.

Media Contact:
Yndira Marin | [email protected] | 1-646-386-6523

Carmen San Segundo | [email protected] | 1-202-446-6363

SOURCE Ecuador’s Minister of Foreign Affairs

DishLATINO and Eugenio Derbez Combine Technology and Entertainment to Give Fans a Front Row Seat for “Fútbol Como Debe Ser” (Soccer as it Should Be), Direct from Russia

June 5, 2018

Eugenio Derbez will bring the Russia experience to fans in a series of comedic digital videos with DishLATINO

ENGLEWOOD, Colo., June 5, 2018 /PRNewswire-HISPANIC PR WIRE/ — As the world looks toward Russia, fans who want to experience “fútbol como debe ser” (soccer as it should be) will be tuning in to DishLATINO. The top pay-TV provider of content in Spanish and English is combining industry-leading technology with exclusive on-the-ground coverage by its popular spokesman Eugenio Derbez, giving fans an unparalleled tournament experience.

“As our new TV campaign vividly portrays, our goal is to deliver ‘fútbol como debe ser,’ both through the technology we offer and the entertainment we provide, including an exclusive view of the scene in Russia through the eyes of Eugenio Derbez,” said Alfredo Rodriguez, Vice President of DishLATINO.

Following are key ways DishLATINO is connecting viewers to the tournament.

Eugenio Derbez reprises his signature sports coverage in new digital videos
Not every fan can make it to Russia for the tournament, so actor, director and producer Eugenio Derbez will bring the Russia experience to them in a series of comedic digital videos with DishLATINO. For the last 20 years, Derbez has been known in his home country of Mexico for his colorful coverage of major sporting events, and this is the first time since 2012 that he will reprise his role, this time bringing his sketches to viewers in the United States.

While the content of the videos is under wraps, viewers can expect to see Derbez as a “correspondent” from Russia, while also providing a glimpse into how he and his fellow fútbol fans are celebrating the tournament. Starting June 15, viewers can follow along on his Facebook, Instagram and Twitter pages, as well as the DishLATINO Facebook page.

To kick things off, Derbez made a video of his preparations to take on Russia, available here.

Exclusive “Zona Fútbol” app makes following the action easier than ever
Keeping track of all 64 matches can be overwhelming, but with Zona Fútbol, DishLATINO’s exclusive app available on the Hopper, Joey and Wally receivers, fans can find, watch and record games more easily than ever.

For example, fans can record all games in the tournament with a single click or select and record only those games played by their favorite teams, an especially useful feature for U.S. viewers given the time difference in Russia. Fans can also view team scores and stats and keep track of the schedule through a bracket that is updated in real time. To ensure fans won’t miss a minute of the action, DishLATINO also delivers a split screen view of two games at once.

With Zona Fútbol, fans can find, watch and record games more easily than ever

Zona Fútbol delivers a split screen view of two games at once

Additionally, with the DISH Anywhere app and DISH’s state-of-the-art Hopper connected to the Internet, fans can take their TV with them on the go, streaming all their live and recorded games to a phone, tablet or computer.

“For the next month, our customers will be planning their calendars around one thing: the tournament schedule,” said Rodriguez. “To ensure they don’t miss a second of the action, we developed Zona Fútbol, and together with DISH Anywhere, these apps make DishLATINO the provider of choice for fans who want to maximize their tournament viewing experience.”

More information about Zona Fútbol, DISH Anywhere, and the additional features DishLATINO offers can be found here.

DishLATINO showcases “fútbol como debe ser” (soccer as it should be) in new high-energy campaign
In advance of the tournament, DishLATINO is energizing fans with a new TV campaign capturing the rich culture surrounding fútbol. The spot kicks off with a single drumbeat, and viewers are immediately taken on a fast-paced ride into the passionate world of the sport, capturing the sights, sounds, traditions and superstitions that make fútbol more than just a game.

Each frame illustrates the excitement that will soon captivate Russia and the world, depicting how “after four years of anticipation, this is how it should be lived.” Set to the beat of popular song “Matador,” the spot can be found here (and here with English subtitles).

For more information on how DishLATINO is carrying and celebrating the tournament, visit https://www.dishlatino.com.

About DishLATINO
DishLATINO is the market-leading suite of English and Spanish language programming packages in the United States. It offers its customers more than 40 Spanish-language news, entertainment, and sports channels in combination with DISH’s broad English-language programming lineup of more than 200 channels. DishLATINO customers can receive the Hopper, the industry’s most awarded DVR, and take advantage of in-language customer service as well as payment solutions including a no-term contract, prepaid pay-TV option.

Photo – https://mma.prnewswire.com/media/701100/Eugenio_Derbez.jpg
Photo – https://mma.prnewswire.com/media/701101/Dish_Latino_Screen_Cap.jpg
Photo – https://mma.prnewswire.com/media/701102/Dish_Latino_Split_Screen.jpg
Logo – https://mma.prnewswire.com/media/699277/DishLATINO_Logo.jpg

SOURCE DISH Network Corporation

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