Page 2729

College Athlete Turned Techy Goes Mighty

0

SANTA MONICA, California, March 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — Between Spotify, Apple Music, and all the other music streaming services out there, listening to music on the go has never been more convenient or versatile — but for Anthony Pu, founder of Mighty Audio, a tenant at Real Office Centers, there is still one frontier that has yet to be reached. Real Office Centers, an executive suite company, provides professional support services, educational events, and a stimulating environment to help your company grow.

Photo – http://photos.prnewswire.com/prnh/20160304/340621

“Mighty was born from a personal need among our team,” says Pu. “We are all ex-athletes and avid exercisers as well as Spotify users. When Spotify first came out and I switched over from iTunes, I personally thought to myself ‘Where’s the iPod shuffle equivalent for this?'”

For Pu, who played Division 1 tennis at UC Berkeley, having to keep his smartphone on him while working out proved bulky and troublesome. A few cracked screens and broken devices later, he and the team at Mighty finally set out to do something about it.

“Since nobody had come out with a product yet,” Pu says, “we decided to try ourselves and solve this pain point.”

Mighty is a small, simple audio player that allows users to stream Spotify playlists while working out without needing to have their smartphones on them. The device connects to a phone’s Spotify app using Bluetooth technology.

As of the time this post was written, Mighty’s Kickstarter page had raised over $180,000, with an ultimate goal of $250,000. The funding deadline is end of day on March 23.

Though the original prototype was designed to accommodate Spotify, Pu sees the device going much further in the future.

“Our goal from a business perspective is to go way beyond just a Spotify player,” he says. “We see opportunities with being an open source device and integrating with other streaming services, other types of audio and fitness content via our mobile app.”

Pu hopes Mighty users will someday use the player to stream podcasts, audio, television and NPR.

Mighty has already received media attention from Time, Hypebeast, and other prominent outlets. After receiving feedback from initial backers on Kickstarter, the team has upped the hard drive storage to 4GB, and has kept the price at an affordable $79.

Pu says that in the future, additional updates to the product might include waterproofing for swimmers, additional memory and battery life for marathoners, and bluetooth headphones. He also sees the company developing beyond its original product, as the way people use their smartphones changes.

“Our thoughts on the future of tech in general is that the smartphone is becoming the laptop for the millennials,” Pu says. “Phones are getting bigger and more expensive and act more like a central hub for people. So we think there will be an ecosystem of devices around the phone that serve focused purposes that don’t require the phone, and Mighty is just the first product we put out there.”

Contact: Anthony Pu, [email protected]
Website: Realofficecenters.com

Dr. Delgado’s Response to AT&T’s Blackout of Univision on U-verse

0

WASHINGTON, March 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — In a letter to AT&T today, Jane L. Delgado, PhD, MS, President and CEO of the National Alliance for Hispanic Health stated the following —

I am writing to express my grave concern that U-verse subscribers have lost access to Univision, Unimás, Galavision, and other Spanish-language networks owned by Univision Communications Inc. Univison is a critical link to news and information for the Hispanic community and this development does harm to those in the communities served by U-verse.

Only a few weeks ago, AT&T’s Senior VP of Federal Regulatory emphasized the company’s commitment to “growing the base of minority programming.” Given this and other public statements, I find it unacceptable that U-verse subscribers have lost access to Univision programming. Univision’s programming is critical to the Hispanic community. It provides vital, industry-leading news and information to Hispanic families around the nation.   

AT&T simply cannot claim to be serious about promoting minority programming without carrying the most-watched Spanish-language network in the United States. I expect AT&T to rectify this situation by demonstrating that it values Spanish-language and minority-serving programming in the same manner as its English-language counterparts.

About the National Alliance for Hispanic Health (The Alliance)
The Alliance is the nation’s foremost science-based source of information and trusted advocate for the health of Hispanics in the United States with a mission to achieve the best health outcomes for all.  For more information visit us http://www.hispanichealth.org.

This is a Test Release from PR Newswire

0
PR-Newswire-Test-Image-1

CLEVELAND, March 4, 2016 /PRNewswire/ — This is a test from PR Newswire. This is a test from PR Newswire. This is a test from PR Newswire. This is a test from PR Newswire.

PR-Newswire-Test-Image-1

 

 

 

Photo – http://mma.prnewswire.com/media/340344/PR-Newswire-Test-Image-1.jpg 

Video – http://mma.prnewswire.com/media/340345/pr-newswire-test-video-1.mp4

Audio – http://mma.prnewswire.com/media/340347/pr-newswire-test-audio-1.mp3 

PDF – http://mma.prnewswire.com/media/340346/pr-newswire-test-pdf-1.pdf 
 

‘Frozen – Live at the Hyperion,’ a New Stage Musical, Opens May 27, 2016, at Disney California Adventure Park

0

ANAHEIM, California, March 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — “Frozen – Live at the Hyperion,” a new musical based on Disney’s animated blockbuster film, will open at the Hyperion Theater at Disney California Adventure Park on May 27, 2016.  Audiences will be immersed in the emotional journey of Anna and Elsa with all of the excitement of live theater, in an entertaining musical adaptation that includes elaborate costumes and sets, stunning special effects, show-stopping production numbers and unique theatrical surprises.

Photo – http://photos.prnewswire.com/prnh/20160304/340586

Disney Creative Entertainment, the arm of Walt Disney Imagineering responsible for live theatrical entertainment at Disney Parks, is producing “Frozen – Live at the Hyperion” with all of the creativity and resources of its predecessor “Aladdin – A Musical Spectacular” which ran for a remarkable 13 years, with a total of 14,000 performances to 13 million park guests at the Hyperion Theater. 

The 1,873-seat Hyperion is equipped with a backstage facility to support a production of the kind that plays in any venue of that size in the world, as well as the full creativity of Walt Disney Imagineering.

“Frozen – Live at the Hyperion” is based on the Walt Disney Animation Studios’ film “Frozen,” which is the No. 1 animated feature of all time and among the most critically acclaimed animated films. It is the winner of two Academy Awards (2014), for Best Animated Feature and Best Original Song.

“While our production of ‘Frozen‘ will stay true to the heart and soul of the film, we have adapted it for the stage so it’s truly a musical theatre production that befits our beautiful Hyperion Theater,” said Dana Harrel, creative entertainment executive with Walt Disney Imagineering. “The goal of this creative team is to take all audiences – including those that know the film, and those new to these characters­ – on this exciting and touching adventure with Anna and Elsa.

“We know that for many in the audience — adults and children alike – this production will be a first or rare theatergoing experience.  We undertake this responsibility with seriousness as we adapt the film to the stage.”

The new musical features music and lyrics by the creators of the film score, Kristen Anderson-Lopez (“In Transit,” “Up Here”) and Robert Lopez (“Avenue Q,” “The Book of Mormon,” “Up Here”), and is adapted from the screenplay by four-time Tony® nominee Chad Beguelin (“Aladdin – A Musical Spectacular” at Hyperion Theater; Broadway: “Gotta Dance,” “Aladdin,” “The Wedding Singer,” “Elf”). 

Frozen – Live at the Hyperion” is directed by Liesl Tommy, who is currently represented on Broadway with “Eclipsed,” starring Academy Award winner Lupita Nyong‘o. The choreographer is Christopher Windom and this is his seventh collaboration with Tommy.  The musical supervisor/arranger/adaptor is Jason Michael Webb, whose Broadway credits include “The Color Purple,” “Motown: The Musical,” “Violet,” and “Memphis.”

A great variety of creative energies has been employed to bring “Frozen – Live at the Hyperion” to the stage.  Harrel and Tommy have assembled a team of creative talent from both Broadway and Walt Disney Imagineering to create this production. The principal designers are Robert Brill (scenery), Clint Ramos (costumes), Charles Lapointe (wigs) David Weiner (lighting), Aaron Rhyne (projections) and Broken Chord (audio).

As the audience anticipates the rise of the curtain, guests will find that the interior of the Hyperion Theater is entirely wrapped, immediately immersing the audience in the world of “Frozen.”  As part of the scenic design, large set elements will move the action in a cinematic way, allowing the production a great forward narrative energy, accompanied by state-of the-art projections that allow the actors to have a greater sense of movement and a sound design that completely envelops the audience in the story.

And of course there will be snow throughout the interior of the theater – on stage and over the audience.

And as would be expected from Walt Disney Imagineering and Disney Parks, new technologies – especially with projections, fabrics and special effects – will delight audiences in new and unique ways.

The challenge of bringing Olaf and the Trolls to the stage has been assigned to master puppet designer Michael Curry, who co-designed with director Julie Taymor the puppets of “The Lion King” on Broadway, the magic mirror in “Snow White” at Fantasyland Theatre, and many other Disney parades, shows and projects, as well as projects for the Olympics, Cirque du Soleil and the Metropolitan Opera.

An entirely separate Broadway production of “Frozen” is currently being prepared by Disney Theatrical Productions and is slated to join Disney Theatrical’s New York productions of “Aladdin” and “The Lion King” for spring 2018 at a theater to be announced. It will have a pre-Broadway engagement starting in summer 2017 in Denver.

About the Disneyland Resort
The Disneyland Resort features two spectacular theme parks – Disneyland (the original Disney theme park) and Disney California Adventure Park – plus three hotels and the Downtown Disney District, comprising unique dining, entertainment and shopping experiences. The Resort’s hotels are the luxurious, 948-room Disney’s Grand Californian Hotel & Spa, which also features 50 two-bedroom equivalent Disney Vacation Club units; the magical, 973-room Disneyland Hotel – both AAA Four Diamond properties – and the 481-room Disney’s Paradise Pier Hotel with its “day-at-the-beach” theme. For information on attractions and vacations at the Disneyland Resort, visit Disneyland.com, call (866) 43-DISNEY or contact local travel agents. Located in Anaheim, Calif., the Disneyland Resort opened July 17, 1955. Open daily, year-round.

Equipment Spare Parts of Miami is named Authorized Dealer for the Caribbean by one of the world’s leading suppliers of engine and machinery parts

0

MIAMI, March 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — KMP Brand® has certified the appointment of Equipment Spare Parts (ESP) of Miami, Florida as an Authorized Dealer, according to Roy Samuel, Vice President of ESP. KMP Brand is a global supplier of high quality, reliable and affordable replacement parts suitable for Caterpillar®, Cummins®, Detroit Diesel® and Komatsu®. ESP will now market KMP Brand products throughout the Caribbean region from their warehouses near Miami International Airport.

Photo – http://photos.prnewswire.com/prnh/20160303/340313

Logo – http://photos.prnewswire.com/prnh/20160303/340311LOGO

PDF – http://origin-qps.onstreammedia.com/origin/multivu_archive/ENR/340337-KM-Products-Certificate-Of-Registration.pdf

“We are proud to represent the products offered by the KMP brand, as this aligns with our philosophy of top quality & value,” said Roy Samuel, Vice President of ESP.

Since 1967 Equipment Spare Parts has prided itself on supplying equipment and spare parts for their clients in the speediest and most cost effective manner.  This commitment has allowed ESP to work with such high-powered organizations as Coosal’s Group of Companies. In addition, a business strategy of constant improvement has led ESP to adopt leading edge technologies that provide an even better service to their clients. “Our new online platform, ESP Parts Finder, will help construction concerns find the right parts and materials to successfully complete projects on time. Our extensive database (partsfinder.esp-ltd.com) offers crane, compaction and engine parts for most major construction brands,” added Samuel.

Equipment Spare Parts has become renowned as a one-stop shop for construction parts and equipment.   ESP specializes in acting as purchasing agents for many prestigious construction companies around the world, such as Seereeram Brothers Ltd. Equipment Spare Parts also represents Palfinger Knuckle Cranes throughout the Caribbean with partner Crane & Equipment based out of Barbados.

A recent graduate of the Goldman Sachs 10,000 Small Business Program, ESP Vice President Roy Samuel was honored with the designation of Lead Ambassador for the Alumni.

Equipment Spare Parts
Your source for construction requirements all over the world

Contact:

Roy Samuel, Vice President

305-592-7311 Ext. 1109

[email protected]

www.esp-ltd.com

 

Heineken® Proves “Soccer Is Here” With U.S. Campaign Featuring Soccer Stars Landon Donovan, Carli Lloyd & David Villa

0

WHITE PLAINS, New York, March 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — To showcase once again how Heineken® is pairing their decades of passion for soccer with the momentum the beautiful game has seen in the U.S., Heineken® has launched the “Soccer is Here” campaign, which debuts a hat trick of renowned players as spokespeople, including International Spanish star and New York City Football Club (NYCFC) captain, David Villa, U.S. Women’s National team captain and summer games hero, Carli Lloyd and American soccer legend Landon Donovan. The year-long campaign which champions soccer’s rich history in the U.S., while raising a Heineken® to its exciting future, features a series of new commercials that highlight the energy and passion surrounding the sport in America, as well as contests and interactive engagements for Heineken®‘s partnership of the UEFA Champions League (UCL), and Major League Soccer (MLS).

Video – http://www.youtube.com/watch?v=ykssDS-mMyk
Photo – http://photos.prnewswire.com/prnh/20160303/340427
Photo – http://photos.prnewswire.com/prnh/20160303/340428

The campaign, developed by Publicis New York, kick-offs in conjunction with MLS’ opening day on March 6, 2016, with the launch of Villa and Donovan’s 15 second spots, which showcases each journey to prominence in the U.S. The full 30 second campaign commercial, launching in mid-March, will help highlight soccer’s rise and raise a glass to the supporters who helped lift the beautiful game.

Lloyd’s 15 second hero spot will launch in late-April in advance of this summer’s packed schedule of International and club team soccer tournaments. All commercials run through the duration of both the UCL & MLS seasons. More about each:

  • David Villa’s TV spot shows soccer isn’t just big in Europe. The filled stadiums and crowd involvement is just as big in the U.S., and marks his first time ever speaking on-camera in English (launching 3/6/16). 
  • Landon Donovan’s spot provides his take on the current growth of the game in the U.S. versus what he experienced early on, and how that passion will only grow in years to come (launching 3/6/16).
  • Carli Lloyd hits the airwaves as the first female athlete to ever be a spokesperson for a beer brand. Lloyd speaks to the support she’s witnessed in just a few years to affirm that “Soccer is Here” (launching April 2016).   

“It’s been a long road for fans of soccer in America, and as a supporter of the game for decades abroad, Heineken toasts to fans old and new,” said Ralph Rijks, Senior Vice President of Heineken. “As the world’s most international beer, it’s clear to see soccer’s popularity is brewing in America. We are excited to be part of that momentum and heritage, and we’ll be bringing fans closer to the game all year long.”

Through key sponsorships and activities over the years, Heineken® has become a worldwide leader in soccer, both globally and in America. With “Soccer is Here,” Heineken® is tapping into that passion to take the game to new heights.

“The U.S. has taken a liking to soccer. There are more games televised, and more people are watching. Everywhere I have travelled in the U.S., I see fans eager to get to know the game I love,” said former World Cup and UCL champion, and current NYCFC captain, David Villa. “Heineken’s support of soccer is known wherever you go around the world, and with their championing of the game in the U.S., myself and other players are excited to showcase the game we love to fans all across the country.”

“As a recent import to America myself, it’s clear that soccer has taken hold here in a huge way, more than ever before,” said Andy Bird, CCO Publicis Worldwide North America, New York. “The campaign captures the excitement and visceral nature of the match day experience, and aims to harness the swell of pride and emotion that comes with soccer. And as a fan I can’t think of a better suited match with the game in the U.S. than Heineken, as they already have a rich history with soccer around the world, and we’re proud to be part of it.” 

Win incredible prizes with Heineken®‘s “Never Miss A Minute” Contest:
To reward soccer enthusiasts with even more opportunities to get closer to the game, Heineken® will reward fans with prizes every minute of every MLS & UCL match with the “Never Miss a Minute” contest. To enter, fans 21+ can upload a photo of themselves watching any MLS or UCL match while enjoying a Heineken® responsibly to Heineken.com/soccer.

Ninety winners per match will win a variety of prizes, including top-quality soccer gear, subscriptions to MLS Live, as well as one of seven grand prize trips for two, to an MLS or UCL group match. For details and contest rules, check out Heineken.com/soccer.

Fans are encouraged to join the action all season long at major bars and restaurants like Buffalo Wild Wings and Hooters, where several Heineken® & Heineken® Light promotions will be offered to customers during all MLS and major UCL matches. For the most up to date details on promotions and specials, check with your local restaurant.

For news and updates on all things soccer through the lens of Heineken®, visit Heineken®‘s dedicated soccer website, www.Heineken.com/Soccer, follow @HeinekenSoccer, visit https://www.facebook.com/HeinekenUSA ; or visit the Heineken® YouTube page at https://www.youtube.com/heineken.

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. European brands imported into the U.S. include Heineken®, the world’s most international beer brand, Strongbow Hard Apple Ciders, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

Media Contacts
Dave Brigandi, Edelman PR
Tel: 212-704-8177/ [email protected]

Bjorn Trowery, HEINEKEN USA
Tel:  914-681-4138/ [email protected]

*March/April 2016

Latin Music Star Luis Coronel, Empire Productions Win Federal Copyright Ruling

0

LOS ANGELES, March 3, 2016 /PRNewswire-HISPANIC PR WIRE/ — A California federal court has issued a complete dismissal of copyright infringement and breach of contract claims filed against Luis Coronel, the 2014 Latin Billboard Music Awards New Artist of the Year, and his record company, Empire Productions Inc.

The U.S. District Court for the Central District of California in Los Angeles found no basis for any of the claims brought by former Empire music producer Manuel Ledesma and his business partner Louis Barraza. The suit cannot be refiled based on yesterday’s ruling.

Mr. Coronel and Empire CEO Arturo Corral previously worked with Mr. Ledesma and Mr. Barraza before the two producers left Empire in 2014. The following year, Mr. Coronel, Mr. Corral and Empire were sued for allegedly infringing copyrights on two songs that Mr. Ledesma composed. They were successfully represented by veteran entertainment copyright attorney Robert E. Allen of McKool Smith in Los Angeles.

The plaintiffs alleged that they were responsible for Mr. Coronel’s reputation as the “Latin Justin Bieber,” and for helping him and Empire land a contract with the larger Del Records to produce the singer’s more mainstream recordings.

In the March 2 ruling by Judge Otis D. Wright II, the court held that the case made by Mr. Ledesma and Mr. Barraza involved nothing more than “threadbare assertions” and that their copyright infringement claims were “simply stating legalese in lieu of offering supporting facts.” The final ruling dismissed all claims with prejudice, preventing the lawsuit from being filed again in any court.

“This lawsuit should never have been filed in the first place, and the court’s ruling shows that there were no facts to support any of the allegations against my clients,” says Mr. Allen, who regularly represents clients in significant copyright issues. “Luis Coronel is one of the most talented and dynamic recording artists anywhere, and the plaintiffs have no right claiming they’re the reason for his success.”

The case is Manuel Ledesma, et al. v. Arturo Corral, et al., No. 2:15-CV-04266.

With more than 175 trial lawyers across offices in Austin, Dallas, Houston, Los Angeles, Marshall, New York, Silicon Valley, and Washington, D.C., McKool Smith has established a reputation as one of America’s leading trial firms. Since 2006, the firm has secured nine nine-figure jury verdicts, and ten eight-figure jury verdicts. The firm has also won more VerdictSearch and The National Law Journal “Top 100 Verdicts” over the last eight years than any other law firm in the country. Courtroom successes like these have earned McKool Smith critical acclaim and helped the firm become what The Wall Street Journal describes as “one of the biggest law firm success stories of the past decade.” McKool Smith represents clients in complex commercial litigation, intellectual property, bankruptcy, and white collar defense matters.

            For more information on the ruling, please contact Bruce Vincent at 800-559-4534 or [email protected].

Labor Enforcement Task Force Cites Three Companies in San Diego County for Workplace Hazards, Labor Law Violations

0

SAN DIEGO, March 2, 2016 /PRNewswire-HISPANIC PR WIRE/ — Cal/OSHA inspectors on the Labor Enforcement Task Force (LETF) have ordered three cabinet-making companies in San Diego County to stop using unguarded saws that put employees at risk for serious injury, including amputation and lacerations. Task force inspectors with the Labor Commissioner’s Office also issued work stop orders to two of the businesses that didn’t have workers’ compensation insurance.

“Our focus is to protect workers and ensure that companies comply with labor and safety laws,” said LETF Chief Dominic Forrest. “We issue stop orders when we find hazards that require immediate action to prevent serious injury. Employers are further prohibited from continuing operations until they have workers’ compensation insurance coverage for all of their employees.”

Cal/OSHA inspectors issued the safety stop orders on the unguarded table saws to M. Stanton Company and E&A Cabinets, both of San Ysidro, and Custom Carpentry Solutions of Chula Vista on February 17 and 18. The employers must correct the hazardous conditions in order to put the machinery back into operation. The businesses may be cited for additional workplace safety violations once Cal/OSHA’s investigations are complete.

Task force inspectors with the Labor Commissioner’s Office found that all three companies were in violation of other labor laws, including the failure to provide itemized wage statements and licensing violations.  The labor law penalties levied total $21,392 for E&A Cabinets, $31,928 for Custom Carpentry Solutions and $105,000 for M. Stanton Company.  E&A Cabinets and Custom Carpentry Solutions were ordered to stop all work until they secure workers’ compensation insurance.

The task force is a coalition of California State and local enforcement agencies formed in 2012 to combat the underground economy. LETF teams conduct monthly inspections targeting employers in high-risk industries, and operate under the direction of the Department of Industrial Relations (DIR). LETF member partners include DIR divisions Cal/OSHA and the Labor Commissioner’s Office, officially known as the Division of Labor Standards Enforcement, the Contractors State License Board, the Employment Development Department, the California Department of Insurance, the Bureau of Automotive Repair, Alcoholic Beverage Control and the Board of Equalization.

LETF is committed to outreach and education and has produced information for workers and employers to ensure they know their rights and responsibilities.

Leads on underground employers and reports of labor law violations can be submitted online through LETF’s Online Referral Form, by emailing the information to [email protected], or by calling LETF toll-free at 1-855-297-5322.

DIR protects and improves the health, safety and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws.

DIR’s Division of Labor Standards Enforcement (DLSE), also known as the Labor Commissioner’s Office, enforces prevailing wage rates and apprenticeship standards in public works projects, inspects workplaces for wage and hour violations, adjudicates wage claims, investigates retaliation complaints, issues licenses and registrations for businesses and educates the public on labor laws.

DIR’s Division of Occupational Safety and Health, commonly known as Cal/OSHA, helps protect workers from health and safety hazards on the job in almost every workplace in California. Cal/OSHA’s Consultation Services Branch provides free and voluntary assistance to employers and employee organizations to improve their health and safety programs. Employers should call (800) 963-9424 for assistance from Cal/OSHA Consultation Services.

Employees with work-related questions or complaints may contact DIR’s Call Center in English or Spanish at 844-LABOR-DIR (844-522-6734). The California Workers’ Information line at 866-924-9757 provides recorded information in English and Spanish on a variety of work-related topics.

Members of the press may contact Erika Monterroza or Peter Melton at (510) 286-1161, and are encouraged to subscribe to get email alerts on DIR’s press releases or other departmental updates.

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Communications Call Center at 844-LABOR-DIR (844-522-6734) for help in locating the appropriate division or program in our department.

Colgate® Optic White® Celebrates Latinas in the Digital Sphere and Gives them the Tools to Perfect a Designer Smile™

0

NEW YORK, March 3, 2016 /PRNewswire-HISPANIC PR WIRE/ — Colgate® Optic White® is excited to celebrate and empower Latinas as a sponsor of the second annual #WeAllGrow Summit, a conference that sets the stage for entrepreneurial Latinas making strides in the digital sphere. From March 3-5, Colgate® Optic White® and celebrity fashion stylist, Irma Martinez, invite attendees to indulge in an accessory styling session and learn more about the all-new Colgate® Optic White® High Impact White regimen that is sure to capture the attention of any audience.

“I love providing women the fashion tips and advice to help them feel good about themselves,” said Irma Martinez, Colgate® Optic White® Fashion Stylist. “Colgate® Optic White® does a great job of giving us the platform to celebrate our Latina beauty while helping us set the stage to feel empowered and beautiful by highlighting our best accessory – our smile!”

The #WeAllGrow Summit is a conference dedicated to celebrating and empowering Latinas in the digital space through a series of motivational presentations by key influencers along with networking and learning experiences for all social media content creators. A Colgate Smile is an outfit’s best accessory and a first impression’s most impactful feature. Colgate® Optic White® welcomes this opportunity to connect with empowering Latinas on their quest to make long lasting relationships by giving them the platform to create their most impressive smiles.

To share this exciting experience with the nation’s most influential Latinas, Colgate® Optic White® invites attendees to share their #SonrisaColgate moments by showcasing their smile on social media for a chance to win a grand prize. Follow @SonrisaColgate on Twitter to be part of the conversation from #WeAllGrow and see all of the #SonrisaColgate and #SonrisaBrillante moments. For official rules, please visit: http://bit.ly/1RKLsyy.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s website at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures®, Colgate’s global oral health education program, please visit http://www.colgatebsbf.com.

About #WeAllGrow Summit 
#WeAllGrow Summit, in its second sold-out year, is the go-to professional conference produced by Latina Bloggers Connect, Inc for Latinas in the digital space. The conversation, networking and learning experiences — all bilingual and in-culture — are crafted to create unique and long-lasting connections, as well as professional growth experiences.
The connections are also strategically created for marketers, PR professionals and brand representatives to connect with key influencers and business owners — and help all achieve their objectives, because we do grow together.

Superbugs threaten hospital patients

0

ATLANTA, March 3, 2016 /PRNewswire-HISPANIC PR WIRE/ — America is doing a better job of preventing healthcare-associated infections (HAIs), but more work is needed – especially in fighting antibiotic-resistant bacteria. The Centers for Disease Control and Prevention’s (CDC) latest Vital Signs report urges healthcare workers to use a combination of infection control recommendations to better protect patients from these infections.

Logo – http://photos.prnewswire.com/prnh/20151112/286865LOGO

“New data show that far too many patients are getting infected with dangerous, drug-resistant bacteria in healthcare settings,” said CDC Director Tom Frieden, M.D., M.P.H. “Doctors and healthcare facilities have the power to protect patients – no one should get sick while trying to get well.”

Many of the most urgent and serious antibiotic-resistant bacteria threaten patients while they are being treated in healthcare facilities for other conditions, and may lead to sepsis or death. In acute care hospitals, 1 in 7 catheter- and surgery-related HAIs can be caused by any of the six antibiotic-resistant bacteria listed below. That number increases to 1 in 4 infections in long-term acute care hospitals, which treat patients who are generally very sick and stay, on average, more than 25 days.

The six antibiotic-resistant threats examined are:

  • Carbapenem-resistant Enterobacteriaceae (CRE)
  • Methicillin-resistant Staphylococcus aureus (MRSA)
  • ESBL-producing Enterobacteriaceae (extended-spectrum β-lactamases)
  • Vancomycin-resistant Enterococcus (VRE)
  • Multidrug-resistant Pseudomonas aeruginosa
  • Multidrug-resistant Acinetobacter 

U.S. hospitals doing better at preventing most HAIs

The national data in this Vital Signs report, along with data from CDC’s latest annual progress report on HAI prevention, show that acute care hospitals have achieved:

  • A 50 percent decrease in central line-associated bloodstream infections (CLABSIs) between 2008 and 2014.
    • 1 in 6 remaining CLABSIs are caused by urgent or serious antibiotic-resistant bacteria.
  • A 17 percent decrease in surgical site infections (SSIs) between 2008 and 2014 related to 10 procedures tracked in previous HAI progress reports.
    • 1 in 7 remaining SSIs are caused by urgent or serious antibiotic-resistant bacteria.
  • No change in the overall catheter-associated urinary tract infections (CAUTIs) between 2009 and 2014. During this time, however, there was progress in non-ICU settings, progress in all settings between 2013 and 2014, and most notably, even more progress in all settings towards the end of 2014.
    • 1 in 10 CAUTIs are caused by urgent or serious antibiotic-resistant bacteria.

The Vital Signs report also examines the role of Clostridium difficile (C. difficile), the most common type of bacteria responsible for infections in hospitals. C. difficile caused almost half a million infections in the United States in 2011 alone. CDC’s annual progress report shows that progress has been made in decreasing hospital-onset C. difficile infections by 8 percent between 2011 and 2014.

Along with the updated annual progress report, CDC released the Antibiotic Resistance Patient Safety Atlas, a new web app with interactive data on HAIs caused by antibiotic resistant bacteria. The tool provides national, regional, and state map views of superbug/drug combinations showing percent resistance over time. The Atlas uses data reported to CDC’s National Healthcare Safety Network from 2011 to 2014 from more than 4,000 healthcare facilities.

CDC message to healthcare providers

CDC is calling on doctors, nurses, health care facility administrators, and state and local health departments to continue to do their part to prevent HAIs. The report recommends doctors and nurses combine three critical efforts to accomplish this:

  • Prevent the spread of bacteria between patients;
  • Prevent infections related to surgery and/or placement of a catheter; and
  • Improve antibiotic use through stewardship.

“For clinicians, prevention means isolating patients when necessary,” said Clifford McDonald, M.D., Associate Director for Science at CDC’s Division of Healthcare Quality Promotion. “It also means being aware of antibiotic resistance patterns in your facilities, following recommendations for preventing infections that can occur after surgery or from central lines and catheters placed in the body, and prescribing antibiotics correctly.”

CDC efforts, in addition to efforts by the Centers for Medicare and Medicaid Services (CMS), the Agency for Healthcare Research and Quality (AHRQ), and state mandates for public reporting of HAIs, have all contributed to national progress in improving transparency, accountability, and quality related to patient safety.

“The good news is that we are preventing healthcare acquired infections, which has saved thousands of lives,” said Patrick Conway, M.D., M.Sc., Deputy Administrator and Chief Medical Officer at Centers for Medicare and Medicaid Services. “The challenge ahead is how we help to prevent antibiotic resistance as well as infections. We are using incentives, changes in care delivery, and transparency to improve safety and quality for patients.”

Congress has recognized the urgent need to combat antibiotic resistance. In fiscal year 2016, Congress appropriated $160 million in new funding for CDC to implement its activities listed in the National Action Plan for Combating Antibiotic-resistant Bacteria. With this funding, CDC will fight the spread of antibiotic resistance by:

  • accelerating outbreak detection and prevention in every state;
  • enhancing tracking of resistance mechanisms and resistant infections;
  • supporting innovative research to address current gaps in knowledge; and
  • improving antibiotic use.

As part of the ongoing effort to improve patient safety, CDC and other federal partners will participate in National Patient Safety Awareness Week 2016, March 13 through March 19.

U.S. Department of Health and Human Services

CDC works 24/7 protecting America’s health, safety and security. Whether diseases start at home or abroad, are curable or preventable, chronic or acute, stem from human error or deliberate attack, CDC is committed to respond to America’s most pressing health challenges.

Preventive health care can help Americans stay healthier throughout their lives. Those enrolled in health insurance coverage can use the “Roadmap to Better Care and a Healthier You” (English and Spanish) to learn about their benefits, including how to connect to primary care and the preventive services that are right for them, so that they can live a long and healthy life.