WASHINGTON, Jan. 21, 2016 /PRNewswire-HISPANIC PR WIRE/ — “In just ten days, January 31, 2016, most residents of Houston must have health insurance or face new tax penalties,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. She added, “making a decision on health insurance is not easy and many are looking for help they can trust.  Our bilingual Navigators are ready to help!.”

According to Frank Levy, Vice President of the Hispanic Health Coalition, “My New Year’s Resolution” public service announcements (English and Spanish) released by the Alliance and his group encourage viewers/listeners to make an appointment to receive FREE enrollment assistance for the Affordable Care Act Marketplace, Children’s Health Insurance (CHIP), or Medicaid.  The assistance is provided in-person by bilingual Navigators working with Hispanic Health Coalition in locations throughout the Houston area.

The Hispanic Health Coalition Navigator services are FREE and supported by the National Alliance for Hispanic Health through a cooperative agreement with U.S. Department of Health and Human Services’ Centers for Medicare and Medicaid Services (CMS) and the Healthy Americas Foundation.

“This is a timely and important service.  To avoid new tax penalties, residents of Houston have an important decision to make by January 31^st in either enrolling in a health plan or assessing whether their current plan is the best to meet their needs in the coming year.  You can get help from one of our Navigators by calling 832-360-1265, texting “HOUSTONHELP” to 805722, or making an appointment online at sufamilia.org/houston,” concluded Mr. Levy.

WASHINGTON, Jan. 21, 2016 /PRNewswire-HISPANIC PR WIRE/ — “In just ten days, January 31, 2016, most residents of Chicago must have health insurance or face new tax penalties,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. She added, “making a decision on health insurance is not easy and many are looking for help they can trust.  Our bilingual Navigators are ready to help!.”

According to Esther Sciammarella, Director of the Chicago Hispanic Health Coalition,”My New Year’s Resolution” public service announcements (English and Spanish) released by the Alliance and her group encourage viewers/listeners to make an appointment to receive FREE enrollment assistance for the Affordable Care Act Marketplace, Children’s Health Insurance (CHIP), or Medicaid.  The assistance is provided in-person by bilingual Navigators working with the Chicago Hispanic Health Coalition in locations throughout the Chicago area.

The Chicago Hispanic Health Coalition Navigator services are FREE and supported by the National Alliance for Hispanic Health through a cooperative agreement with U.S. Department of Health and Human Services’ Centers for Medicare and Medicaid Services (CMS) and the Healthy Americas Foundation.

“This is a timely and important service.  To avoid new tax penalties, residents of Chicago have an important decision to make by January 31^st in either enrolling in a health plan or assessing whether their current plan is the best to meet their needs in the coming year.  You can get help from one of our Navigators by calling 312-842-2340, texting “CHICAGOHELP” to 805722, or making an appointment online at sufamilia.org/chicago,” concluded Ms. Sciammarella.

WASHINGTON, Jan. 21, 2016 /PRNewswire-HISPANIC PR WIRE/ — “In just ten days, January 31, 2016, most residents of Dallas must have health insurance or face new tax penalties,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. She added, “making a decision on health insurance is not easy and many are looking for help they can trust. Our bilingual Navigators are ready to help!“

According to Florencia Velasco Fortner, President and CEO, the video public service announcement “My New Year’s Resolution” released by the Alliance in partnership with The Concilio health team encourage viewers/listeners to make an appointment to receive FREE enrollment assistance for the Affordable Care Act Marketplace, Children’s Health Insurance (CHIP), or Medicaid. The assistance is provided in-person by bilingual Navigators working with The Concilio in Dallas, Tarrant, Denton, Rockwall, and Collin County.

The Concilio Navigator services are FREE and supported by the National Alliance for Hispanic Health through a cooperative agreement with U.S. Department of Health and Human Services’ Centers for Medicare and Medicaid Services (CMS) and the Healthy Americas Foundation.

“This is a timely and important service. To avoid new tax penalties, residents of Dallas have an important decision to make by January 31^st in either enrolling in a health plan or assessing whether their current plan is the best to meet their needs in the coming year. You can get help from one of our Navigators by calling 214-818-0481, texting “DALLASHELP” to 805722, or making an appointment online at sufamilia.org/dallas,” concluded Ms. Velasco Fortner.

Contact: Niquita Spearman • 214-818-0481
[email protected] 

WASHINGTON, Jan. 21, 2016 /PRNewswire-HISPANIC PR WIRE/ — “In just ten days, January 31, 2016, most residents of Miami must have health insurance or face new tax penalties,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. She added, “making a decision on health insurance is not easy and many are looking for help they can trust.  Our bilingual Navigators are ready to help!”

According to Mark Rabinowitz, MD, CEO and Chief Medical Officer of Miami Beach Community Health Center, “My New Year’s Resolution” public service announcements (English and Spanish) released by the Alliance and his group encourage viewers/listeners to make an appointment to receive FREE enrollment assistance for the Affordable Care Act Marketplace, Children’s Health Insurance (CHIP), or Medicaid.  The assistance is provided in-person by bilingual Navigators working with Miami Beach Community Health Center in locations throughout the Miami area.

The Miami Beach Community Health Center Navigator services are FREE and supported by the National Alliance for Hispanic Health through a cooperative agreement with U.S. Department of Health and Human Services’ Centers for Medicare and Medicaid Services (CMS) and the Healthy Americas Foundation.

“This is a timely and important service.  To avoid new tax penalties, residents of Miami have an important decision to make by January 31^st in either enrolling in a health plan or assessing whether their current plan is the best to meet their needs in the coming year.  You can get help from one of our Navigators by calling 786-774-9405, texting “MIAMIHELP” to 805722, or making an appointment online at sufamilia.org/miami,” concluded Dr. Rabinowitz.

NEW YORK, Jan. 21, 2016 /PRNewswire-HISPANIC PR WIRE/ — Losing weight and being healthier are at the top of everyone’s New Year’s resolutions. But, despite the best intentions, work, kids, and social events often push lifestyle changes to the bottom of the list. While many are familiar with type 2 diabetes, fewer are aware of prediabetes, a serious health condition that affects 86 million Americans (more than 1 in 3) and often leads to type 2 diabetes. People with prediabetes have higher than normal blood glucose (sugar) levels, but not high enough yet to be diagnosed with type 2 diabetes.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7731551-ad-council-prediabetes-psa/

To raise awareness and help people with prediabetes know where they stand and how to prevent type 2 diabetes, the American Diabetes Association (ADA), the American Medical Association (AMA), and the Centers for Disease Control and Prevention (CDC) have partnered with the Ad Council to launch the first national public service advertising (PSA) campaign about prediabetes. The PSA campaign, featuring first-of-its-kind communications techniques, was developed pro bono by Ogilvy & Mather New York for the Ad Council.

Nearly 90 percent of people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health, including type 2 diabetes, heart attack, and stroke. Current trends suggest that, if not treated, 15 to 30 percent of people with prediabetes will develop type 2 diabetes within five years. The good news is that prediabetes often can be reversed through weight loss, diet changes and increased physical activity. Diagnosis is key: research shows that once people are aware of their condition, they are much more likely to make the necessary lifestyle changes.

The campaign launched today and has a simple but strong message: No one is excused from prediabetes. Humorous PSAs in English and Spanish encourage people to take a short online test at DoIHavePrediabetes.org to learn their risk. People can also take the risk test in real-time through interactive TV and radio PSAs, and learn more about the risk factors associated with the condition. The campaign website features lifestyle tips and links to CDC’s National Diabetes Prevention Program, which connects visitors to a registry of CDC-recognized programs across the country. The campaign also includes an integrated SMS texting initiative which will allow people to take the risk test via text message and receive ongoing support and lifestyle tips. Per the Ad Council’s model, all media will run in time and space entirely donated.

“Awareness is crucial in the effort to stop type 2 diabetes,” said David Marrero, Ph.D., Director of the Diabetes Translation Research Center at the Indiana University School of Medicine and former President, Health Care & Education at the American Diabetes Association. “Take one minute to take the risk test today and share it with your loved ones. The prediabetes risk test will help you know where you stand and help us get closer to our vision of a life free of diabetes and all of its burdens.”

“Knowing that you have prediabetes is just the first step in preventing the onset of type 2 diabetes,” said AMA President-Elect Andrew W. Gurman, M.D. “As soon as someone discovers they may be at risk of prediabetes, they should talk with their physician about further testing to confirm their diagnosis and discuss the necessary lifestyle changes needed to help prevent type 2 diabetes.”

“For the 86 million Americans with prediabetes, we need to communicate a sense of urgency — that it’s time to take action,” said Ann Albright, Ph.D., R.D., director of CDC’s Division of Diabetes Translation. “By participating in a CDC-recognized diabetes prevention program, people with prediabetes can learn practical, real-life changes and cut their risk for developing type 2 diabetes by 58 percent.”

“I think the scary thing is that this really touches everyone – 1 in 3 could be your brother or sister, your best friend or partner,” said Lisa Sherman, President and CEO of the Ad Council. “Our hope is that the risk test will make it easy for people to know where they stand, and motivate them to take steps to reverse their condition.”

“With this campaign we are hoping to spark a change because the reality is that the majority of the public is either unaware or does not take prediabetes seriously,” said Corinna Falusi, Chief Creative Officer, Ogilvy & Mather New York Advertising. “We created the real-time test, which is the first of its kind and addresses people’s naivety of prediabetes, allowing prediabetes tests to be conducted in a 60-second TV commercial. Instead of simply educating the viewer, we are pushing them to take action in the moment and get results from that action.”

The ADA, AMA and CDC are working with their local offices, affiliates, and partners to promote and activate the campaign in their communities, with resources for physicians and other health care providers to aid in the screening, diagnosis and treatment process.

The American Diabetes Association

The American Diabetes Association is leading the fight to Stop Diabetes® and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Since 1940, our mission has been to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (800-342-2383) or visit diabetes.org. Information from both these sources is available in English and Spanish.

The American Medical Association

The American Medical Association is the premier national organization dedicated to empowering the nation’s physicians to continually provide safer, higher quality, and more efficient care to patients and communities. For more than 165 years the AMA has been unwavering in its commitment to using its unique position and knowledge to shape a healthier future for America.

Centers for Disease Control and Prevention

CDC works 24/7 saving lives and protecting people from health threats to have a more secure nation. Whether these threats are chronic or acute, manmade or natural, human error or deliberate attack, global or domestic, CDC is the U.S. health protection agency.

Ad Council

The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of public service campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns visit adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

Ogilvy & Mather

Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for four consecutive years, 2012, 2013, 2014 and 2015; and the EFFIEs World’s Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.