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Course to Certify Non-Attorneys to Practice Immigration Law Available at Wesley Seminary

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Course to Certify Non-Attorneys to Practice Immigration Law Available at Wesley Seminary


MARION, Ind., March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — In conjunction with The Wesleyan Church’s partnership in The Immigration Alliance — an organization that equips local churches across the country to provide immigration legal services to under-resourced immigrants — Wesley Seminary of Indiana Wesleyan University will offer Church-Based Immigrant Ministry. This course, taught in partnership with World Relief and Immigrant Connection, provides a foundation for understanding the immigration system in the United States in preparation for taking the Board of Immigration Appeals (BIA) accreditation exam, the government certification that allows non-attorneys to practice immigration law.

Logo – http://photos.prnewswire.com/prnh/20141212/164191LOGO

“This course equips local ministry leaders to serve their neighbors in a way that is truly helpful personally and is strengthening to their community,” said Dr. Wayne Schmidt, Vice President for Wesley Seminary. “While U.S. immigrants come from many nations, our Spanish-language Master of Divinity students have heightened our awareness and strengthened our resolve to provide a solution to what is both a legal and spiritual challenge.”

With more than 22 million foreign-born, non-citizens in the U.S. — and with only 12,000 private immigration attorneys and 2,800 non-profit immigration attorneys and accredited staff in the U.S. — the need for trustworthy, authorized legal services has never been greater. That need was the impetus for The Wesleyan Church to join with more than a dozen other denominations and organizations to form The Immigration Alliance.

Currently a coalition of 15 evangelical church-based denominations that represent more than 28,500 churches, The Immigration Alliance is committed to dramatically multiplying the number of sites across the country providing low-cost, high-quality immigrant legal services over the next three years.

With a mantra of “Immigration is an issue, but immigrants are people,” the course will equip non-attorneys with the knowledge to provide much-needed legal counsel on immigration-related matters at Immigrant Connection sites approved by the BIA. Church-Based Immigrant Ministry will cover biblical and theological bases for Christian engagement with issues of immigration, giving church and faith-based workers tools to integrate immigration legal ministry into a holistic outreach program. Course participants will also visit the active Immigration Connection site at The Bridge Community Church in Logansport, Indiana.

Equipping more individuals with this training and certification opens the door to the possibility of setting up an Immigrant Connection Legal Clinic in the graduates’ local churches. In a released statement, The Immigration Alliance’s Board Chair and Christian Community Development Association Chief Executive Officer Noel Castellanos said, “The Immigration Alliance is uniquely positioned to equip local churches to provide legal services to under-resourced immigrants. Churches are a trusted presence in immigrant communities that can – and should – help address this critical shortage of legal services.”

Rev. Wayne MacBeth, Executive Director of the Communication and Administration Division for The Wesleyan Church, said, “Beyond our moral responsibility to serve our neighbors in need, it is a privilege to share God’s love in such a practical way. Many immigrant and refugee families’ current legal status forces them to live in the shadow economy. We can help many find their way into legal and spiritual light.”

Church-Based Immigrant Ministry will be offered at Wesley Seminary May 31-June 5. The course, which offers three-hour graduate credits, is also open to those without a bachelor’s degree. Those interested in taking the course can get more information on the IWU website. Registration is limited to 20 participants.

Indiana Wesleyan University is home to many graduate, undergraduate and associate degree programs. A well-respected evangelical Christian university, IWU is committed to providing a comprehensive, liberal arts education. IWU offers residential programs at its main campus in Marion, IN, and programs for adult students online and at learning sites located throughout Indiana, Kentucky and Ohio. Over 10,000 are enrolled in our adult degree courses, enabling many adults who work full or part-time or have other obligations to successfully complete their undergraduate and graduate degrees.

For more information on any of the over 80 degrees offered by IWU, contact the Admissions Office.

CONTACT: Jerry Shepherd, Associate Vice President for Adult Enrollment and Marketing, IWU. 765.677.2285


Beechwood Opens Headquarters in Hamilton, Bermuda

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Beechwood Opens Headquarters in Hamilton, Bermuda


NEW YORK, March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Beechwood Re announced today the opening of its affiliate Beechwood Bermuda International Limited’s new headquarters in Hamilton, Bermuda. The office, located at Cumberland House, 1 Victoria Street, will support both Beechwood’s reinsurance business that provides capacity to Life, Health, and Annuity insurance companies and Beechwood’s wealth management business that offers direct-written investment products to global (non-U.S.) investors. The new office, according to David Lessing, Executive Vice President of Beechwood, “represents an important next step in Beechwood’s commitment to offering unique solutions for our clients. It allows us to more effectively leverage the world-class infrastructure and expertise available in Bermuda.”

Beechwood Logo

Logo – http://photos.prnewswire.com/prnh/20140731/132418

Beechwood’s Bermuda office will be managed by Graham Mackay, FSA, whom Beechwood has appointed Chief Operating Officer and Head of Underwriting. In this role, Graham will be responsible for key operating functions of the company and the underwriting and management of reinsurance transactions written into Bermuda.

Graham has provided reinsurance solutions and services to clients for over 30 years, covering the full range of products written by life and annuity insurers in key global markets. Graham joins Beechwood from Ernst & Young, LLP where he led their Life Reinsurance Practice serving clients in Bermuda, the Cayman Islands and the U.S.  Prior to EY, Graham held senior management and technical roles with global reinsurers including Mercantile & General Reinsurance, Lincoln Reinsurance, ING Reinsurance, Imagine Re, and Duncanson & Holt and established Milliman’s life actuarial practice. Graham is a Fellow of the Society of Actuaries and the Canadian Institute of Actuaries, and a Member of the American Academy of Actuaries.  He holds a Bachelors of Mathematics from the University of Waterloo.

About Beechwood Re, Ltd. and Beechwood Bermuda International Ltd.
The Beechwood family of companies includes Beechwood Re, a reinsurer domiciled in Grand Cayman and regulated by the Cayman Islands Monetary Authority (CIMA), and Beechwood Bermuda International Ltd., a licensed long-term insurer regulated by the Bermuda Monetary Authority (BMA).  The companies were formed with the belief that there is a shortage in attractive capacity for the life and annuity markets, driven by a need for flexibility and creativity in underwriting and product development in markets associated with asset risk.  The Beechwood companies provide life, annuity, and long-term care reinsurance to primary insurance companies in the U.S. and internationally, and direct-written investment products to clients globally. 

Media Relations – Julianne Pepe – [email protected] – (646) 356-1629

RELATED LINKS
http://www.beechwoodbermuda.com
http://www.beechwood.com


Smirnoff Celebrates Music For Everyone; Named Official Vodka Sponsor

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Smirnoff Celebrates Music For Everyone; Named Official Vodka Sponsor

– Global Strategic Partnership Encompasses 26 Music Festivals around the World –


LOS ANGELES, March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Live Nation Entertainment, the world’s leading live entertainment company, today announced a global, multi-year partnership with Smirnoff, the world’s most popular spirit, to become the official vodka sponsor in a strategic partnership of 26 music festivals around the world.

Logo – http://photos.prnewswire.com/prnh/20150312/181206LOGO

Smirnoff believes music is the ultimate force in bringing people together. In partnership with Live Nation, the brand will create experiences that bring artists and fans even closer together through the thrill of the festival experience.

“Smirnoff and Live Nation share common beliefs and values, making us great partners. This long-term partnership with Live Nation will amplify our global vision around our passion for music and always making the fan experience a top priority,” said Matt Bruhn, global brand director for Smirnoff. “Together we have the opportunity to enhance this experience even further through tearing down the barriers between fans and artists.”

The Smirnoff brand will create fan experiences at each festival, aimed at consumer engagement. In addition, Smirnoff will develop unique content to share with fans around the globe — through both brand- and festival-related social channels, including their Smirnoff Sound Collective. The brand will leverage the sponsorship with consumer promotions in both on- and off-premise locations to expand opportunities for fans to experience the featured Live Nation festivals.

“Live Nation has the biggest and most diverse festival platform in the world,” said Russell Wallach, president of Live Nation Media & Sponsorships. “We are focused on finding partners that want to enhance the fan experience on-site and create compelling content for the fans not there. Smirnoff has an incredible vision to bring this to life at 26 of our festivals around the globe and extend it to retail, on- and off-premise, online and beyond.”

The Smirnoff sponsored Live Nation festivals include:

EDC – New York (U.S.)
EDC – Las Vegas (U.S.)
EDC – Orlando (U.S.)
Nocturnal Wonderland – Los Angeles (U.S.)
Beyond Wonderland – Los Angeles (U.S.)
Beyond Wonderland – San Francisco (U.S.)
Escape from Wonderland – Los Angeles (U.S.)
White Wonderland – Los Angeles (U.S.)
HARD Red Rocks – Denver (U.S.)
HARD Summer – Los Angeles (U.S.)
HARD Day Of The Dead – Los Angeles (U.S.)
Voodoo Music + Arts Experience – New Orleans (U.S.)
Wireless – London (UK)
EDC – London (UK)
Latitude – Suffolk (UK)
Reading (UK)
Leeds (UK)
V Festival North – Shropshire (UK)
V Festival South – Chelmsford (UK)
Creamfields – Liverpool (UK)
Glasgow Sessions (UK)
SonneMondSterne (Germany)
Rock’n’Heim (Germany)
Pinkpop (Netherlands)
We Are Electric (Netherlands)
Dcode (Spain)

Live Nation produces more than 25 festivals in the U.S. and over 50 worldwide, with thrilling artists and diverse audiences across myriad genres of music, ranging from Electric Dance Music (EDM) to Alternative, Indie, Rock and Country.

About Smirnoff

The SMIRNOFF brand, which boasts the world’s number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF vodka has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com

About Diageo

Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include JOHNNIE WALKER, GUINNESS, SMIRNOFF, J&B, BAILEYS, TANQUERAY, CAPTAIN MORGAN, CROWN ROYAL, and BEAULIEU VINEYARDS wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com

Visit www.drinkaware.co.uk and our global resource www.DRINKiQ.com for information and guidance on responsible drinking. In Great Britain, Diageo is a member of The Portman Group and supports The Drinkaware Trust.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

PLEASE ENJOY ALCOHOL RESPONSIBLY


Hispanics Turn to Internet for Political News but Use is Determined by Several Factors, FAU Poll Finds

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Hispanics Turn to Internet for Political News but Use is Determined by Several Factors, FAU Poll Finds


Poll also finds Hispanics remain optimistic on economy


BOCA RATON, Fla., March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Hispanics are turning to the Internet to get their political news, and more than four out of five younger Hispanics are using social media as their source for news, according to the latest survey conducted by the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI) in the College of Business.

The survey also shows a digital divide in the use of the Internet for news and politics. Hispanics with a college degree are more likely to use the Internet for their news source (52 percent to just 32 percent of Hispanics overall). More than 68 percent of the highest earning respondents in the survey ($75,000 and above) check online for political news at least once per day.

Younger Hispanics (18-34) are most likely (84 percent) to use social media for their news. That contrasts sharply with 48 percent of those 55 and above who do not use social media for any of their news.

“Social media will have a huge impact on elections since it is an opportunity to be in touch with large number of voters quickly, constantly and at a low cost,” said Monica Escaleras, Ph.D., director of BEPI.

The survey also found that males are more than twice as likely as females (34 to 14 percent) to seek out opinions that conform to their ideology. Older people (55 and older) are more likely to seek out contrary opinions (26 percent), compared with just over 5 percent of those 18-34 and 11 percent of those 35-54.

“Anyone that wants to reach Hispanics, especially the younger generation, needs to recognize the growing role that the Internet and social media are playing,” said Kevin Wagner, associate professor of political science at FAU.

The poll was part of a monthly survey by BEPI of consumer optimism among Hispanics, which continued to stay strong at 98.1 compared to 100.7 in January, when the index reached its highest numbers since FAU started it in August 2014. The Current Conditions Index was down to 93 from 95.1, and the Consumer Expectations Index dipped to 101.4 from 104.3. For more information, visit www.business.fau.edu/bepi or contact Escaleras at 561-297-1312 or [email protected].


New Fashion Doll Line Inspired By Latin Culture Launches

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Vi and Va, new fashion doll line inspired by Latin culture, launches at Target Stores.





New Fashion Doll Line Inspired By Latin Culture Launches


Vi and Va Dolls Celebrate Family Bonds And Traditions


LOS ANGELES, March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — As of this month, girls now have beautiful doll choices that celebrate unique Hispanic cultural traditions.  Vi and Va, a new line of fashion dolls from MGA Entertainment, the world’s largest private toy company, are now available at Target stores nationwide and on Target.com.

Photo – http://photos.prnewswire.com/prnh/20150211/175011

Viviana (Vi) and Valentina (Va) are sisters, and best friends with their cousins, Felicia and Roxxi.  For these girls, every day is an adventure and a reason to celebrate the bonds of family and friendship.

“We have always made dolls that appeal widely to all types of girls,” said Isaac Larian, CEO of MGA Entertainment.  “In 2002, our multicultural Bratz brand launched, serviced an untapped market, and skyrocketed to success. So when this unique opportunity arose to launch Vi and Va at Target stores, we knew all girls would love to have doll choices that celebrate some special Hispanic customs and traditions.”

The Vi and Va brand launches with the introduction of four unique characters, with more planned in the Fall.

Vi, 16, is spontaneous and easy going. She’s passionate about sharing her love of music, and she’s always ready to break out her guitar at family gatherings. She also loves creating new styles as a fashion designer.

Va, 15, is so neat and organized. She loves learning to cook from her mother and grandmothers. She’s already perfected several savory family recipes, like empanadas.  She also loves trying out new hairstyles, and making herself look unique with ribbons and flowers in her hair. 

Felicia and Roxxi are Vi and Va’s cousins. Felicia is 17 years old and an artist. Roxxi is 18 years old and a dancer. 

The product line includes several dolls and activity sets to help little girls play out each character’s storyline and enjoy her special talents.  The line also has a birthday party collection, where the family celebrates Vi turning 16 and Va turning 15 with a combined party.  Girls can even dress up and join the fun with role play and styling accessories. 

The full assortment of Vi and Va fashion dolls is available at Target stores and on Target.com.  For more information, please visit www.vi-and-va.com or www.facebook.com/viandva.

About MGA Entertainment

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market. The company also licenses its products in such areas as home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Moxie Girlz™, Mooshka™, Bratz®, Vi and Va™, and Zapf Creation®.

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/


Hispanic Dental Association and MassMutual Team Up to Help Hispanic Oral Care Professionals Reach Economic Success

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WASHINGTON, March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Dental Association (HDA) is pleased to announce the launch of a key strategic collaboration with Massachusetts Mutual Life Insurance Company (MassMutual). The yearlong partnership will allow the HDA to further its mission of providing service, education, advocacy, and leadership intended to eliminate oral health disparities in the Hispanic community. At the same time, this collaboration will allow MassMutual to help raise financial acumen among dental professionals as well as the Hispanic community.

"This collaboration brings key support to dentists and
members of the Oral Health Team across the country," noted David Pena, Jr, Executive Director, Hispanic Dental Association. "We are confident that our partnership with MassMutual will bring valuable information and services to our Members and the Hispanic community across the country."

As part of this collaboration, MassMutual will provide much-needed support to HDA chapters across the country including Houston, San Antonio, Northern Texas, Los Angeles and Chicago. The strategic collaboration will provide support in the form of financial education via seminars, scholarships for oral care students, recruitment at the professional and student levels via networking events, and community engagement via oral care screenings.

"We are proud to collaborate with the HDA to help Hispanic dental professionals obtain the resources needed to succeed at the personal and
professional levels," said Dr. Chris Mendoza, Vice President, Multicultural Market Development. "At MassMutual, we care about improving the financial literacy of our communities and this collaboration does just that. It not only helps educate Hispanic professionals about finances but also brings much needed oral care support to local Hispanic communities."

MassMutual's collaboration with the HDA is part of the company's ongoing commitment to empower Hispanic consumers by helping them take positive steps toward financial security for themselves and their families. For more information about the MassMutual please visit http://www.massmutual.com.

About the Hispanic Dental Association (HDA) @HDAssoc

The Hispanic Dental Association is a national, non-profit organization comprised of oral health professionals and students dedicated to eliminating oral health disparities in the Hispanic community by providing Service, Education, Advocacy, and Leadership. We are the leaders for Hispanic oral health providing Service, Education, Advocacy, and Leadership. For more information visit, www.HDAssoc.org

About MassMutual

Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyowners. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyowners consistently since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company's strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives.
MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC, Member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.

For more information, visit www.massmutual.com or find MassMutual on Facebook, Twitter, LinkedIn, YouTube and Google+.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. Local sales agencies are not subsidiaries of MassMutual or its affiliated companies. Agency officers are not officers of MassMutual.

CRN201703-190906

Contact:

David Pena 


512-904-0252   [email protected]

Claudia Mejia-Haffner

413.238.7702 [email protected]

An Unrelenting Sore Throat or Cough Got You Down? All-Natural Honey May “Bee” the Solution

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An Unrelenting Sore Throat or Cough Got You Down? All-Natural Honey May “Bee” the Solution


FIRESTONE, Colo., March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — This winter has been one for the books for most Americans, with blistering cold and record snow. With the cold comes throngs of people feeling under the weather, experiencing scratchy throats, nagging coughs and colds. If this sounds all too familiar and you are seeking quick, soothing relief, it can be as easy as reaching into your pantry.

For centuries, honey has been a proven remedy to alleviate and soothe the irritation of a cough. Being a natural cough suppressant, honey offers an effective way to get relief from pesky illness-related symptoms. And when paired with other proven natural ingredients that complement honey’s qualities, this holistic approach to soothing ailments is also great for the body in the long run, according to certified holistic and well-being expert, Nataly Valenzuela.

“As a holistic living counselor, I take pride in educating my clients and helping them learn the value of leading a natural lifestyle. This is especially true when they get sick,” says Valenzuela, who is also known throughout Southern California as a dynamic TV and radio personality. “The most common ingredient I remind people to keep in their kitchen is honey. It’s at the very top of my ‘go-to’ list as a natural soother for scratchy throats because it can serve as a substitute for any quick over-the-counter cough suppressant for adults and children over the age of one. Best of all, honey is readily available, economical and tastes delicious.”    

Valenzuela’s palate-pleasing DIY natural remedies sound like confections from a candy store: fragrant vanilla, tart yet energizing citrus juices, refreshing herbs like mint or warm cinnamon and cloves. All of these ingredients are filled with their own unique, soothing properties and when combined with nature’s sweetener, they create a wide array of delightful drops, pops, and lozenges to ease a hacking cough. However, remember to consult your physician if symptoms persist for more than two or three days.

Among Valenzuela’s fast-acting holistic honey soothers featured on www.mielpura.org are:

Cinnamon-Honey Lozenges

Makes 8-10

Ingredients:

1/2 cup honey
1/4 cup coconut oil
2 tsp ground cinnamon

Preparation:

Add coconut oil into a mixing bowl and beat with a hand mixer until it’s whipped. If you don’t have a hand mixer, you can use a whisk instead, making sure to move at a fast pace to obtain the desired texture. Add the honey and continue to whip until the honey and oil are well incorporated. Begin adding cinnamon and continue to mix. Once thoroughly combined, pour the mixture into silicone candy molds and freeze for about 20 minutes. Once frozen, you can wrap them up individually using small squares of wax paper and store in the refrigerator.

*Candies must remain refrigerated.

Kicked-Up Honey Relief

Makes 8-10

1/2 cup honey
1/4 cup water
1-2 tsp cayenne pepper (or to taste)

Preparation:

Place water in a saucepan on medium heat. Add the honey and stir frequently to avoid burning. After approximately 15 – 20 minutes and as the temperature gets closer to 300 degrees (use a candy thermometer if you have one) add the cayenne pepper and continue stirring. When the mixture reaches 300 degrees, remove from heat and pour into silicone candy molds or carefully drop by the tablespoonful onto a parchment paper-lined baking sheet. Allow to cool and harden at room temperature. Once set, you can wrap them up individually using small squares of wax paper and store them at room temperature.

For other soothing honey recipes and information about honey as a natural holistic remedy, visit www.mielpura.org. 

About the National Honey Board

The National Honey Board is an industry-funded agriculture promotion group that works to educate consumers about the benefits and uses for honey and honey products through research, marketing and promotional programs.

 


New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators

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Honda Logo.





New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators

– Multi-million dollar print, digital and radio advertising campaign urges Honda and Acura owners to check for open recalls and complete airbag inflator repairs

– Ad campaign expands existing Honda actions to notify owners affected by Takata airbag inflator recalls

– Campaign will prioritize regions deemed the greatest risk


TORRANCE, Calif., March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Honda has initiated a new, voluntary consumer information advertising campaign urging Honda and Acura owners to immediately check for open recalls and safety improvement campaigns, and to take affected vehicles to an authorized dealer for free repair as soon as possible. This new effort builds on the comprehensive approach Honda has taken to identify, locate and contact registered owners with vehicles included in one or more recalls to replace Takata airbag inflators.

Honda Logo.

Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO

“The goals of this campaign are to save lives and prevent injuries,” said John Mendel, Executive Vice President of the Automobile Division of American Honda Motor Co., Inc. “Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators. These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible,” said Mendel.

The consumer information campaign includes a multi-million dollar advertising push that will begin on Monday, March 16. Full-page, color advertisements will appear in more than 120 newspapers, while 30-second radio announcements will air in more than 110 markets. In addition, sponsored, customized Facebook posts that mention the specific vehicle owned by each identified user will appear on owners’ timelines, in an additional effort to capture attention and encourage owners to take action. The newspaper and radio advertisements will appear in Spanish or English to match the primary language of each targeted media outlet.

Download the newspaper advertisement in English: http://origin-qps.onstreammedia.com/origin/multivu_archive/ENR/181127-airbag-marketing-campaign—english.pdf

Download the newspaper advertisement in Spanish: http://origin-qps.onstreammedia.com/origin/multivu_archive/ENR/181126-airbag-marketing-campaign—spanish.pdf

The advertising campaign will prioritize the 11 states and U.S. territoriesi that have been identified by Honda as representing the greatest risk to affected owners. These geographic areas expand on the four states and territories (Florida, Hawaii, the U.S. Virgin Islands and Puerto Rico) that the National Highway Transportation Safety Administration (NHTSA) and Takata initially targeted based on the consistent high absolute humidity levels present in those regions. It is believed that high absolute humidity contributes to a greater risk of inflator rupture in certain older-model Takata front airbags. Honda voluntarily expanded the scope of the safety improvement campaign to include vehicles in Alabama, Georgia, Louisiana, Mississippi, South Carolina, Texas and California, a total of 11 states and territories, in an effort to include other potential areas that experience consistently humid conditions over extended periods of time.

Honda strives for 100 percent vehicle repair completion in every recall and every safety improvement campaign it undertakes. Since initiating the first Takata airbag inflator recall in 2008, Honda has distributed millions of mailed notifications to registered owners in English and Spanish, but many vehicles included in these recalls remain unrepaired. Unfortunately, it is estimated that one-third of all recalled vehicles in the U.S. are never repaired. The problem is more prevalent among older model vehicles.

To help improve owner response rates, Honda has implemented various means of consumer outreach for recall notification and re-notification, including automated phone calls, mailing notices by registered mail and overnight delivery services, enlisting the support of authorized dealers and other measures. In cases where mailed notifications have been returned to Honda as undeliverable, Honda has engaged firms with specialized search skills and access to unique databases to locate registered owners.

Taking Care of our Customers

Honda and Acura owners with any pending recalls should schedule an appointment with their local authorized Honda or Acura dealership. The dealership will replace the part at no charge to the customer. Honda has taken significant actions to accelerate the pace of airbag inflator repairs, including securing agreements with two additional inflator suppliers. As a result, Honda expects replacement part capacity to fully meet demand by later this Spring. However, the current availability of replacement parts, as well as the time required to complete repairs, could lead to delays for individual customers. If a customer affected by the Takata airbag inflator recalls requests alternative transportation until their vehicle can be repaired, including use of a loaner vehicle or rental vehicle, Honda will accommodate their needs at no charge.

Summary of Affected Models (certain specific vehicles only):

  • 2001-2007 Honda Accord
  • 2001-2005 Honda Civic
  • 2002-2006 Honda CR-V
  • 2003-2011 Honda Element
  • 2002-2004 Honda Odyssey
  • 2003-2007 Honda Pilot
  • 2006 Honda Ridgeline
  • 2003-2006 Acura MDX
  • 2002-2003 Acura TL
  • 2003 Acura CL
  • 2005 Acura RL

***Note to News Media: Please consider including the information below when reporting this story. Honda appreciates your help in reaching as many affected owners as possible with this important message. Thank you very much!***

Honda continues to urge owners of Honda and Acura vehicles affected by the Takata airbag inflator recalls to get their vehicles repaired at an authorized dealer as soon as possible. Honda owners can check their vehicles’ recall status at www.recalls.honda.com or by calling 1-800-999-1009, option 4. Acura owners can check their vehicles’ recall status at www.recalls.acura.com or by calling 1-800-382-2238, option 4.

i Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the U.S. Virgin Islands; bordering states may be included