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Buddy Valastro, Television’s Most Beloved Cake Artist, Returns To Discovery Familia In BAKERY BOSS

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Buddy Valastro, protagonist of Discovery Familia's new series Bakery Boss. Mondays at 10PM E/P.





Buddy Valastro, Television’s Most Beloved Cake Artist, Returns To Discovery Familia In BAKERY BOSS


The Cake Boss himself comes to the rescue of bakeries in trouble in this new series


MIAMI, March 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Buddy Valastro, the star of Discovery Familia’s hit series “Cake Boss,” returns to the network in BAKERY BOSS, a new series that takes him around the country to visit failing bakeries. In each of the show’s 13 episodes, the famous pastry chef and proprietor of the successful Carlo’s Bakery, shares his business skills and baking expertise and helps bakery owners save their family businesses. BAKERY BOSS premieres March 30 at 10PM E/P and will air every Monday.

Photo – http://photos.prnewswire.com/prnh/20150313/181575

Logo – http://photos.prnewswire.com/prnh/20130222/MM64872LOGO

All across the United States, bakeries are struggling to stay open despite rising costs and fierce competition. Many of these business owners have talent, drive and passion to spare, but are lacking the customers and cash they need to succeed. Fortunately, Buddy has ample experience both in the kitchen and behind the counter, and he is willing to share that expertise to help other family-run bakeries. Together, they’ll evaluate every ingredient, technique and product, even the place’s decor, to fix the problem and make these bakeries the best in their cities.

Season one includes such cases as “Pastry Is Art,” a Miami bakery owned by Jenny, a Peruvian immigrant. Jenny opened the businesses along with her sister, but unfortunately, work and family isn’t always a good match, and lately the two women have been creating more drama than desserts. In another episode, Buddy comes to the rescue of Kristi, owner of “Kristi G’s Cupcakes & More” in Dallas. A former business executive, Kristi quit her job to open her own bakery, but business hasn’t been going so well. To make things worse, Kristi has serious problems with her employees – her husband, mother-in-law and daughter. In these and all of the cases featured, Buddy listens to the owner’s problems, observes their operations, and advises the families on the best way to create their bakery of their dreams.

For more about this and other Discovery Familia programming, please follow us at facebook.com/discoveryfamilia.

About Discovery Familia

Part of Discovery Communications, Discovery Familia is the Spanish-language network dedicated to Hispanic women and the things that matter in their lives. During the day, the Discovery Kids block provides a safe environment for children aged 2-6 with entertaining, curriculum-based programming to prepare them for the world around them. In the evening, the channel offers programming for women, focusing on such topics such as, home decor, food, health, beauty and parenting. For more information, please follow us on Facebook at facebook.com/discoveryfamilia or visit www.discoveryfamilia.com.

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/


New Free Online Course from eDriving Helps Immigrants Get First Driver’s Licenses Under New California Law

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New Free Online Course from eDriving Helps Immigrants Get First Driver’s Licenses Under New California Law

Online Course Developed to Help Undocumented Residents Navigate Licensing Process, Pass Licensing Exam Following Passage of AB 60


OAKLAND, Calif., March 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — The estimated 1.4 million immigrants now eligible for driver’s licenses in California have a new, free online course and resource center available to help them pass their license exam and complete the licensing process.  Developed by online driver education leader eDriving under its DriversEd.com brand, this entirely free, self-paced, fully narrated online course is available in Spanish to help California residents obtain driver’s licenses regardless of legal status in the United States following passage of California Assembly Bill 60 (AB 60).  AB 60 took effect earlier this year.

“Hundreds of thousands of Californians will seek their first driver’s licenses in the coming months and our free online course and resources will help them successfully navigate the licensing process, pass their knowledge tests at the DMV, and become safe, legal drivers,” said Celia Stokes, CEO of eDriving.  “Each year, less than half of license seekers pass the knowledge exam the first time but Spanish-language license seekers pass the test at substantially lower rates.  As a California company and the largest driver’s ed provider both in California and nationwide, we are committed to making drivers smart and roads safe—and this compelled us to provide these resources completely free.  We want to ensure maximum access to what could be a life-changing opportunity for these Californians.”

The course covers information necessary to pass the California DMV’s knowledge exam, including: rules of the road, principles of safe driving, licensing regulations, insurance requirements, and more.  The narrated, self-paced course is available in clear, easy-to-understand Spanish and can be completed in one to two hours.  Information about the licensing process, the course, and other resources to help license seekers can be found at https://driversed.com/california/ab60/ or www.facebook.com/AB60informacion.

In 2013, the California legislature passed AB 60, which requires the DMV to issue driver’s licenses to California residents who cannot prove legal presence in the U.S. but can otherwise meet the state’s licensing requirements.  These AB 60 licenses allow holders to drive legally, although they cannot be used for certain federal purposes such as passing through security at airports or federal buildings.  The law took effect on January 2, 2015 and the DMV began issuing licenses.  During the program’s first two months, the state issued an estimated 129,000 AB 60 licenses, according to California DMV data.  The legislation was authored by California Assemblymember Luis Alejo (D-Salinas).

“Expanding access to licenses will improve safety, mobility, and economic opportunity for all Californians,” stated Alejo.  “It’s great to have a free, trustworthy resource from driver training experts to help people get through the licensing process successfully and make their first contact with the DMV simpler and more productive.”

The law took effect at the start of the year and DMV began issuing licenses on January 2, 2015. During the program’s first two months, the state issued about 129,000 AB 60 licenses, according to California DMV data.  In all, the DMV reports that 236,000 people applied for AB 60 licenses during the first month and are at various stages in the licensing process.

California joins nine other states and the District of Columbia in issuing licenses to people independent of their immigration status.  Most of these state laws have taken effect during the last two years, with similar legislation introduced in additional states this year.

About eDriving

eDriving is the leading provider of online driver education and behind-the-wheel training solutions serving teenagers, adults, contract drivers, and corporations nationwide.  eDriving brands include DriversEd.com, the largest provider of online and behind-the-wheel novice driver training in the United States, and I Drive Safely, the largest provider of online driver improvement courses nationwide and a leading provider of online fleet driver training.  The company also partners with leading brands to help them deliver relevant products and services within the rapidly expanding marketplace connecting drivers to new business models dependent on road safety. For more information, visit www.edriving.com.

 

 


Global Cosmetics Powerhouse Expands Latin America Presence With Opening Of Mary Kay Colombia

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Global Cosmetics Powerhouse Expands Latin America Presence With Opening Of Mary Kay Colombia


Mary Kay to Deliver Beauty and Opportunity to Entrepreneurial-Minded Colombians


BOGOTA, Colombia, March 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — For a global cosmetics company focused on enriching women’s lives, there may be no greater indicator of future success than opening its newest market in the home of Miss Universe. On the heels of Miss Colombia winning one of the most coveted international beauty titles, the iconic beauty brand announces its arrival in Colombia on March 13 with the opening of Mary Kay Colombia.

Photo – http://photos.prnewswire.com/prnh/20150313/181574

The globally recognized beauty company was founded by Mary Kay Ash in 1963. After retirement, Ash sat at her kitchen table and wrote a list of the positive and negative things seen in her direct selling career and realized she had inadvertently created a marketing plan for a dream company – one which would provide women with unlimited potential to achieve personal and financial success. Today, Mary Kay is a $4 billion company with more than 200 skincare, fragrance and color cosmetics products sold by 3.5 million Independent Beauty Consultants in more than 35 countries.

“We are proud to expand our operations in Latin America with the opening of Mary Kay Colombia,” says David Holl, President and Chief Executive Officer for Mary Kay Inc. “Since Mary Kay opened in Brazil in 1998 we have seen extraordinary growth and we anticipate a successful launch in Colombia as its economy continues to thrive, the demand for high quality products increases and entrepreneurship strengthens.”

Mary Kay made an initial investment of $8 million to start its operations in Colombia. Mary Kay executives from the U.S., Mexico, Brazil and Argentina worked in partnership with Mary Kay Colombia executives in all aspects of the expansion, from market research to tailoring the Mary Kay opportunity to the Colombian market. Mary Kay enters the market with 150 select beauty products in the color cosmetics, skin care, fragrance and body care categories.

As Colombian women discover what they love about Mary Kay, members of Mary Kay’s independent sales force from the U.S. and Mexico will mentor leaders in the new Colombian independent sales force and help enrich the lives of women across the country.

Celebrating more than 50 years in business, Mary Kay was named the top 10 best-selling skin care brand and the top 15 color makeup brand globally by Euromonitor International.   

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.

Mary Kay Inc. Corporate Communications
marykay.com/newsroom 
972.687.5332 or [email protected] 

 


MediaVest CEO Brian Terkelsen To Kick Off The 2015 AHAA Annual Conference

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MediaVest CEO Brian Terkelsen To Kick Off The 2015 AHAA Annual Conference


FAIRFAX, Va., March 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — AHAA: The Voice of Hispanic Marketing is pleased to announce that Brian Terkelsen, CEO of MediaVest USA, will deliver the opening keynote address at the 2015 AHAA Annual Conference, taking place in Miami from April 27 to 29, 2015. With a strong reputation for innovation, Mr. Terkelsen has received numerous accolades, including Advertising Age‘s Media Maven in 2008 and Adweek‘s Media ‘All Star’ honor in 2011, and has led Starcom Media Group (SMG) to win Agency of the Year by Adweek in 2013.

Photo – http://photos.prnewswire.com/prnh/20150312/181398

“Brian is a trailblazer in the media industry and a next-generation marketing expert – his experience transcends genre and marketing discipline, which makes him a strong and relevant conference opener,” said AHAA Conference Chair and Chair-Elect, Linda Lane Gonzalez, president of viva partnership. “Not only is he a dynamic speaker, but he has hit homeruns in each of our key conference tracks – insights, creativity, engagement, and ROI.”

At MediaVest, Mr. Terkelsen leads a team of 1,000 to create consumer experiences for brands in today’s fast-paced, always-on environment. In his short tenure, he has added $1.5 billion in billings in new business and organic growth, including American Honda Motor Company, Mondelez, Tri-State Honda, Travelers Insurance, Converse and most recently, Brown Forman and Bloomin’ Brands.

Since joining SMG in 2003, Mr. Terkelsen has built the agency’s branded content practice connectivetissue, which evolved into LiquidThread in 2010. As a result of his leadership, SMG is the only media agency to have won Cannes Lions in the Branded Content category. In 2012, SMG won a Gold Lion for LiquidThread’s work with Kraft Wheat Thins and “The Colbert Report,” and in 2013, SMG won a Silver Lion for Pedigree and “Annie: From Shelter to Stage.” A familiar face in Hollywood and an entrepreneur, he has been in the entertainment marketing industry since 1992, when he co-founded Eco-Challenge Lifestyles, Inc. with Mark Burnett, serving as an Executive Producer for numerous productions of Eco-Challenge on MTV, ESPN and Discovery.

The 2015 AHAA Annual Conference is delivering a powerful roster of C-Suite leaders and notable trendsetters of the industry: Rick Gomez, Senior Vice President of Marketing, Target; Peter Hall, Senior Vice President of Marketing for HEINEKEN® Americas; Jim McNamara, Chairman of Panamax Films and Pantelion Films; Bob Pittman, Chairman and CEO of iHeartMedia, Inc.; Emmy®-nominated host of National Geographic Channel’s hit TV series Brain Games and creator of viral short film series Shots of Awe, Jason Silva; Ravi Rajcoomar, CMO of Six-Speed; Jonathan Stern, VP/head of business development for Fusion TV; Jennifer Lukas-Bourgeois, principal, Ti22 Marketing; and Joe Jarvis, creative copywriter.

Early-bird registration is available through March 20, 2015. For more information, please visit http://ahaa.org and follow all conference chatter on Twitter using the @ahaa handle and hashtag #thinkahaa.

About AHAA:
Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

 

 


(Español) PIEL HERMOSA TODO EL AÑO

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Sorry, this entry is only available in Español.

Denver Mattress Company Opens 4th Store In San Antonio

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Denver Mattress Company Opens 4th Store In San Antonio


DENVER, March 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — Denver Mattress Company, one of four specialty stores at Furniture Row, is pleased to announce the Grand Opening of a fourth San Antonio area store. Located at 427 N. Loop 1604 W. Suite 111 San Antonio, TX 78251 the new store at Sonterra next to Trader Joe’s represents the 4th Denver Mattress in the area, 19th in the state, and 97th in the country.  This new location is the second store Denver Mattress has opened in San Antonio in the last eight days.

Better Tomorrows Start Tonight(TM)

Logo – http://photos.prnewswire.com/prnh/20150304/179590LOGO

Discussing the new store, district manager Ethan Wilemon explained, “Better tomorrows start tonight at Denver Mattress.  More people in San Antonio will now be able to get the perfect mattress at a very reasonable price.”   

By using the same high-quality materials as other leading brand-name manufacturers, but as the manufacturer, retailer, and distributor, Denver Mattress is able to eliminate the middleman and pass the savings on.  In many instances, Denver Mattress prices can be up to 50% less than the competition.

Denver Mattress carries the best selection of the best mattress brands including their own extremely popular Doctor’s Choice line.  In addition, Denver Mattress has the distinction of being a Tempur-Pedic ELITE Retailer.  For years Denver Mattress has been ranked as one of the very best mattress stores in the nation for quality, service, selection, and value by the country’s leading consumer magazine. 

During the grand opening celebration, shoppers can get 2 free Grand Vitae pillows with any bed purchase of $500 or more, or a free twin size Loveland mattress with the purchase of any bed over $1,200 or free local delivery with any Denver Mattress purchase of $499 or more.

About Denver Mattress Company
Denver Mattress manufactures its mattresses in its Denver-based factory and distributes them to its own retail stores. Denver Mattress employs the latest in manufacturing concepts, eliminates middle men and passes the savings on.  The extremely cost-efficient production of American-made, high-quality mattresses translates into real value for its customers. Denver Mattress is where you find sleep.® Visit http://www.DenverMattress.com

About Furniture Row Companies
The specialty stores of Furniture Row include Denver Mattress, Sofa Mart, Oak Express, and Bedroom Expressions. Headquartered in Denver, Colorado, Furniture Row operates more than 330 stores in 31 states making it one of America’s largest, family-owned and operated specialty home furnishings and bedding retailers. Visit http://www.FurnitureRow.com

Furniture Row also owns and sponsors the #78 NASCAR Sprint Cup Series Chevrolet driven by Martin Truex Jr. Visit http://www.FurnitureRowRacing.com

Contact:  John Knippenberg / Furniture Row Marketing
[email protected]

 


Amscot Financial sponsors 38th Annual Calle Ocho Festival

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Amscot Financial sponsors 38th Annual Calle Ocho Festival


MIAMI, March 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — For the third consecutive year Amscot Financial, a leading provider of convenient, consumer-oriented financial services, is pleased to be a sponsor of the Annual Calle Ocho festival, scheduled to take place on March 15th in the heart of Miami’s Little Havana district.

Logo – http://photos.prnewswire.com/prnh/20060316/FLAMSCOTLOGO

Organized by the Kiwanis of Little Havana, Calle Ocho is one of the world’s largest street festivals, held annually in South Florida. This year’s event will bring together folkloric groups from Costa Rica, Mexico, Peru, Venezuela, Bolivia, Colombia, the Dominican Republic and Brazil parading down Southwest 8th Street from 8th to 27th Avenue. More than 200 dancers dressed in colorful costumes will perform to the music of their native countries, welcoming all nationalities in celebration of Calle Ocho’s 38th anniversary.

Amscot associates will participate in the festival as well. At the Amscot booth, associates will invite patrons to spin a Carnaval prize wheel and present winners with bike helmets bearing Amscot’s name. Look for the Amscot booth near the intersection of 8th Street and 23rd Avenue, near the Telemundo booth.

Amscot Financial was founded 25 years ago in Tampa and expanded into the South Florida market in 2012. Of Amscot’s 235 branch locations within the State of Florida, 42 are located in Miami-Dade and Broward counties.

Ian MacKechnie, founder and CEO of Amscot Financial, said: “Calle Ocho is a celebration of the many diverse cultures in South Florida. We are proud to partner with the Kiwanis of Little Havana to be part of bringing this major event to the residents of South Florida.”

About Amscot Financial

Headquartered in Tampa, Fla., Amscot Financial is a leading provider of convenient, consumer-oriented financial services, including check cashing, bill payment, money transfers, cash advances, prepaid cards and money orders through its wholly owned division, Amscot International Money Order Company.  Amscot Financial currently operates 235 retail financial service centers throughout Florida and employs more than 1,600 employees. Amscot Financial was recognized by the Tampa Bay Business Journal as one of Tampa Bay’s Best Places to Work from 2007-2011. For additional information, please visit the company’s website at www.amscot.com.


U.S. DOT Launches First-Ever National Tween Seat Belt Advertising Campaign

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U.S. DOT Launches First-Ever National Tween Seat Belt Advertising Campaign


Ads encourage parents to “Never Give Up Until They Buckle Up”


WASHINGTON, March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) today announced its first-ever, national advertising campaign aimed at parents of children ages 8-14 to make sure their kids are consistently and properly wearing their seat belt every time the car is moving.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7467951-psa-kids-seat-belt-safety-ad-council/

Photo – http://photos.prnewswire.com/prnh/20150312/181271

“Buckling up is an important habit to instill in children at a young age.  As parents, we need to lead by example and reinforce the message to make sure it sticks,” said U.S. Transportation Secretary Anthony Foxx. “This campaign urges parents to never give up until their kids buckle up.”

A recent series of NHTSA focus groups found seat belt use can fall by the wayside when shuttling kids to and from school and activities, when running short errands, or when parents are a bit worn down by the daily grind, which makes this campaign urgently important.

Seat belts save lives and NHTSA data show that as children get older they are less likely to buckle up. Over the past 5 years, 1,552 kids between the ages of 8 and 14 died in car, SUV and van crashes – of those who died, almost half were unbelted.

The percentage of child passengers who die while riding unrestrained generally increases with age and is most pronounced among 13- and 14-year-olds regardless of seating position.

“Kids will always test the limits with their parents or caregivers, but there is no room for compromise when it comes to wearing a seat belt,” said NHTSA Administrator Dr. Mark Rosekind.  “Sounding like a broken record can save your child’s life. Kids need constant reminders and this is one that can’t be skipped.”

Tweens test the limits, because it’s how they learn and grow. The focus groups confirmed that it’s critical that they absorb the message now that the car doesn’t move until everyone in the vehicle is buckled up. After a while, it won’t be a fight; it will be second nature. And it is a lifesaving lesson that they’ll carry with them always.

A lot of kids already understand. “Everybody’s parents teach them as children; first they do it for them, then the children pick it up and do it themselves,” said a 14 year old Dallas boy.

The campaign, developed in both English and Spanish, includes television, radio, outdoor, print and digital ads.  The ads take a direct approach to parents, as one radio spot says, “You’re the driver. The one in control. Stand firm. Just wait. And move only when you hear the click that says they’re buckled in for the drive.”

The new PSAs, produced in partnership with the Ad Council and created pro bono by McCann Worldgroup, Casanova Pendrill (pro bono) and Mister Face, will be distributed to nearly 33,000 media outlets nationwide and will run entirely in donated air and space. Visit www.safercar.gov/kidsbuckleup and www.safercar.gov/chicosabrochense for tips in both English and Spanish, respectively.

Stay connected with NHTSA: 
Search for open recalls with VIN look up 
Download the Safercar Mobile App for Apple or Android devices,  
Receive recall alerts on RSS feed or Email.  
Visit us on Facebook.com/NHTSA 
Follow us on Twitter.com/NHTSAgov 
YouTube.com/USDOTNHTSA 
SaferCar.gov

 

When the Noise Level Hits 11

 

When the Games Begin

 

When They're Tuning You Out