10 Ways for Marketers to Benefit from PortadaLat on June 8 and...

10 Ways for Marketers to Benefit from PortadaLat on June 8 and 9!


MIAMI, June 3, 2016 /PRNewswire-HISPANIC PR WIRE/ — The 8th Annual Edition of PortadaLat is taking place next Wednesday June 8 and Thursday June 9 in Miami’s Hyatt Regency Hotel. To get you ready, here are 10 ways Marketing, Technology and Digital Innovation professionals will benefit from the event. Not registered yet?  You can secure your spot at the special online promotional rate!

PortadaLat, in it's eighth annual edition will cover the Latin American and U.S. Hispanic digital marketing, tech and media space. The two-day annual gathering on June 8-9, will bring together key brand marketing, advertising, media and content leaders from all over the Americas. The event will take place at the Hyatt Regency Miami.

10 ways you will benefit by attending the annual showcase of the best and brightest in Latin Marketing, Media and Digital Innovation.

1.  Get First-Hand Insights from the Nr. 3 Female CMO in the World and the CEO of A Marketing Technology “Unicorn” Dorothy Dowling, Chief Marketing Officer, Best Western® Hotels & Resorts, who recently was selected by Forbes as the #18 CMO in the world and #3 female CMO and Adam Singolda, CEO & Founder of Taboola will have a “fireside chat” at 2pm on Wednesday June 8.  Taboola, is a so-called marketing tech unicorn (that’s how private digital companies valued at US$ 1 billion are affectionately called!).

Dowling will share hands-on insights about how she markets 4,100 hotels in 100 countries. Taboola’s Singolda will provide his views about the future of content marketing and the role of native advertising.

2.  Sit-Down With Brand Marketers And Agencies At The Speed Networking Function!
One amazing feature of Portada’s traditional speed-networking function is that it allows attendees to meet brand marketers, agency executives and other prospects in an informal setting.

Get ready to meet major players including the below:
Patricia Aragon, Digital Marketing Manager, L’Oreal
Carlos Leal, Sr. Consumer Marketing Manager, Nestlé
Luiz Schmidt
, Head of Marketing, Latin America & Caribbean and Jack Daniel’s Center of Excellence Emerging Markets, Brown Forman
Yamilet Bermudez
, Media Operations Director – IPG Mediabrands
Armando Lopez
, Account Director, Havas Media Group|
Jose Luis Perez Rodriguez, 
Performance Marketing Manager, Volaris
Rebeca Ricoy, 
Sr. Manager Digital, Nola, Avon
and many more!

3.  Find out Why Cable And Social Media are in Need of Couple’s Therapy
Latin American media plans are not complete with cable media buys only. Neither are they with social media only. The challenge lies in connecting all the dots and develops integrated offline and online communication packages. Group M’s Cynthia Evans, will act as couple therapists by being the moderator of the session “Why TV and Social Media need to become friends: couple’s therapy”, with panelists Adriana Grineberg, Head of Operations Miami, Facebook, Carlos Leal, Sr. Consumer Marketing Manager, Nestlé and Alfonso Cueto, Sr. Director Ad-Sales Latin America, ESPN.

4.  Learn How to Use Data Science To Reach Out To The Latin Consumer
To recognize the enormous impact Data Sciences have on Marketing and Advertising, Portada is adding a Data Marketing Forum at the first Day of #PortadaLat (June 8). PortadaLat will provide a unique setting for marketers targeting Latin consumers in the U.S. and Latin America to delve into how Big Data can revolutionize marketing efficiency.

Major Speakers at the Data Marketing Forum include:
Mebrulin Francisco, Partner, Director Marketing Analytics Multicultural, GroupM
Ana Crandell, Group Account Director, OMD Multicultural
Oscar Padilla, Senior VP of Marketing and Digital, Pulpo Media
Francisco Morillo, Digital Marketing Manager, Xoom
Jose Luis Valderrama, CEO and Founder, Hispanic Group

5.   Understand how Influencers Add Value to Branded Video Entertainment
Alexander Ospina, Influencer/Instagram Sensation and Christian Acosta, Influencer, Recording Artist, are going to be key Influencers participating at PortadaLat. They will participate in session on Latin Tech Innovations and on Branded Video Entertainment. Branded video is one of the fastest growing areas in Latin marketing. A major brand marketer, an agency exec and a star influencer share the latest insights on:  Online Video is emerging as a powerful medium in Latin America with both very short and long formats being successful. Learn from Alejandro Rosado, VP, Content Creative Director Latin América, Publicis OneJorge Rocha, Digital Director/Mobile Lead Latin America, Starcom MediaVest and Luiz Schmidt, Head of Marketing, Latin America & Caribbean and Jack Daniel’s Center of Excellence Emerging Markets, Brown Forman about what works, what doesn’t and why.

6.  Find out where Panregional Marketing and Miami are Heading to
It’s always been a central mission of Portada to cover and promote the panregional marketing and media buying sector. What is the role of Miami going forward. At the session “Shaping the Future of Panregional Marketing: The Role of Miami” find out what experts Benoit Wirz, Director Venture Investments, Knight Ventures, Yazmid Aguilar, Sr. Marketing Communications Mgr LATAM- Jarden Consumer Solutions – ‎Jarden Consumer Solutions, Alfredo Pedroso, Director of Panregional Ad-Sales, Sony Pictures Entertainment and Fernando Monedero, Managing Director, MediaBrands Miami have to say.

7.  Gain from New Latin Travel Marketing Insights
Latin America and the U.S. Hispanic market are key inbound and outbound destinations for global travel and luxury marketing companies. Hear how major brands are approaching the region and learn more about their innovations in digital marketing.

Some of the key speakers participating in the Travel Marketing Track are:
Montserrat Santaella, International Promotion Manager, Grupo Posadas
Guillermo Morrone, VP Head of Global Consumer and Priceless Cities Content Strategy, MasterCard
Ricardo Rivera, Chief Marketing Officer, Volaris
Rolando Aedo, Chief Marketing Officer, Greater Miami Tourism and Convention Bureau
Ismalis Mendoza, Senior Manager of Marketing and E-Commerce, Marriott International
Jose Luis Carrete, Chief Digital Officer, Hoteles CityXpress
Lara Migliassi, VP, Global Brands – Hyatt Zilara, Hyatt Ziva, Hyatt Residence Club & Hyatt
Carlos Orta, VP Corporate Affairs, Carnival Corporation

8.  Learn About L’Oreal’s New Content Factory and Avon’s Approach To Social Selling
Patricia Aragon, Digital Marketing Manager L’Oreal and the leader of the beauty giant’s content marketing in Spanish-speaking Latin America, will explain how the company’s new content factory based in Mexico City works. “At the content factory, or content assembly line, we work with content creators and editorial partners”,  Aragon tells Portada in a pre-event interview. Each major brand e.g. Lancome and Maybelline has its own “content assembly line”. Measurement of content performance is a key element of L’Oreal’s content factory. “We need to know what content performs better and where,” Aragon says. This includes to know how the content of different product launches performs.” Avon, another personal care and beauty juggernaut, will also be participating at PortadaLat. Rebecca Ricoy, Senior Manager, Rebeca Ricoy, Senior Manager of Digital Strategies at Avon NoLa will explain how the second largest direct selling company in the world with more than 6.4 million representatives. Learn how the personal care and beauty giant is using social media marketing and social sales to complement the efforts of its direct sales force. Social marketing/Social selling and more.

9.  Absorb How Latin Americas Largest Retailer and Mexico’s Largest Bank Reap Online And Off-Line Marketing Synergies
Juan Guillermo Restrepo, Digital Marketing Manager, Fallabella and David Fierro, VP Retail Bank Marketing, Banamex will provide new insights into how they profit from online and offline marketing synergies. Case studies from the Mexican retail banking giant and of Fallabella, Latin America’s largest retailer.

10.  Find Out Who The Award Winners Are!
After thousands of votes were casted throughout the Americas and the PortadaLat Award Jury also casted its votes, we will know who the winners in 13 different categories are. 

Check out the Full Event Agenda here: https://www.portada-online.com/events/portadalat/#Agenda

Click here to view our 2016 #PortadaLat Event Preview:  



Confirmed Sponsors of PortadaLat (June 8-9 at Miami’s Hyatt Regency)

Leader Sponsor Plus Level
Taboola (www.taboola.com
Brand Networks (http://bn.co)

Leader Sponsor
Sojern (www.sojern.com)    
Innov8 Events Agency (www.innov8events.com)
Sony Pictures Television (https://www.sonypicturestelevision.com/)

Distinguished Sponsor
Hola (www.hola.com)
ZoominTV (www.zoominTV)
 Yume (http://www.yume.com/)
Gravity4 (http://gravity4.com/)

Attendee Bag Sponsor
Latcom (www.latcom.com)

Attendee Badge Sponsor 
Multimedia Inc. (www.multimediausa.com)

Special Newsroom Sponsor
Efe (http://www.efe.com/)

To align your brand with the eight annual edition of PortadaLat, the main conference for Brand Marketers, Digital Innovators, Media Properties and Influencers targeting the Latin American and U.S. Hispanic markets, please contact Portada’s Sales and Marketing Director, Kelley Eberhardt at kelley@portada-online.com.

Contact Information:    
Kelley Eberhardt    
Director of Sales and Marketing, Portada    

Last Chance to Register for PortadaLat on June 8-9, at the Hyatt Regency Miami!


2016 Latin American Advertising and Media Award Winners will be announced at the Awards Ceremony on the second day of PortadaLat (June 9) at the Hyatt Regency Miami.

Photo – http://photos.prnewswire.com/prnh/20160603/375364
Logo – http://photos.prnewswire.com/prnh/20160603/375366
Logo – http://photos.prnewswire.com/prnh/20160603/375368

10 Ways for Marketers to Benefit from PortadaLat on June 8 and 9!