2014 has been a good year for El Latino Semanal from a number of perspectives.
WEST PALM BEACH, Fla., Dec. 8, 2014 /PRNewswire-HISPANIC PR WIRE/ — El Latino Digital www.ellatinodigital.com, the news and distribution site for El Latino Semanal, surpassed 4 million hits in the first year of operation. This unprecedented level of acceptance indicates that a large percentage of Hispanics now consume news and information by computers, tablets or smartphones.
Publisher Miguel Lavin said today that the fourth quarter is expected to be the company’s best to date. He added, “This year has been a good year for El Latino Semanal from a number of perspectives. We have been able to expand our customer base substantially by initiating digital distribution of our print edition and entered into an strategic alliance with Hispanic Media Works to develop and maintain our distribution website www.ellatinodigital.com to ensure that our present expansion in distribution and readership continues.” Additionally, Lavin commented, “We have laid the ground work to expand the distribution inserts digitally. We are now capable to distribute El Latino Semanal electronically to the over 190,000 Hispanic emails in our market area.”
Publisher Lavin concluded, “We will continue to develop new markets, new distribution modes and generate accurate data that will give our advertisers the best ROI measurement possible.”
The Latino Semanal iconic format reflects the present market realities for print media and strikes a balance between informing the readers, giving our advertisers maximum exposure and controlling operating costs.
About El Latino Semanl Inc: El Latino Semanal is the largest and oldest Spanish weekly in DMA 38/H28. It is the only Hispanic broadsheet publication with measured distribution and readership. It started in1976 serving 30K Hispanics. Today El Latino Semanal serves a Hispanic population approaching 500,000, as per the last census adjustment. The Latino Semanal markets to the English reluctant, the non-Hispanic whites who want to reach the Hispanics and its core community from Boca Raton to Ft Pierce. El Lattino Semanal is the minority newspaper of record. It publishes all the legal ads for the State, County and Municipalities.
Jose R. Uzal, National Sales Manager
NOTE TO EDITORS: A high-resolution image is available at:http://hispanicprwire.com/en/multimedia/