American Honda Reports April Sales with Record for Honda Trucks

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May 3, 2017

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TORRANCE, California, May 2, 2017 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported April sales of 138,386 Honda and Acura vehicles, a decrease of 7.0 percent from year-ago results. The Honda Division saw a decrease of 6.3 percent on sales of 124,254 vehicles, while Honda trucks were up year-over-year, posting a 1.2 percent gain on sales of 61,114 units. Acura Division sales of 14,132 cars and SUVs were up from last month and were led by the TLX sedan with a 39.1 percent jump in April versus year-ago results.

Honda
With strong truck sales and sustained, steady demand for cars continuing in April, Honda Division sales grew 1.2 percent for the first four months of 2017. The Honda CR-V and HR-V continued their record-setting ways, both posting record April sales, as the Ridgeline pickup also posted solid April results of 3,186 units, and Pilot continued to experience strong demand in the face of constrained supplies.

Despite the market shift toward SUVs, Honda saw continued strong retail demand for cars, with Fit recording sales of 4,871 units, Accord posting sales of 26,938 units, and Civic again topping the 31,000 mark, with virtually all sales coming from individual, retail car buyers.

Honda trucks had a best-ever April, gaining 1.2 percent on sales of 61,114 units

CR-V led truck gains with an April record of 32,671 vehicles, up 13 percent
HR-V set a new April record, rising 22.4 percent on sales of 8,527
Ridgeline sales surpassed 3,100 units in April

With another strong sales month of 31,211 units, Civic was easily the best-selling passenger car in America on a retail basis for the first four months of 2017
Clarity Fuel Cell posted 34 sales for the month, pushing total deliveries to 126 units

“While there seems no end in sight to consumers’ love affair with trucks and SUVs, we continue to keep a focus on passenger cars to maintain a balanced sales mix in the retail marketplace,” said Jeff Conrad, senior vice president of the American Honda Automobile Division. “Our efforts to build more Honda light trucks at our plants in North America are paying dividends with sales records for both CR-V and HR-V.”

Acura
Acura division sales of 14,132 units were led by TLX, which posted its best month since October 2015 on sales of 5,258 units, up 39.1 percent from last April, following a strong first-quarter marketing campaign. Next month TLX will receive an additional boost with the launch of the significantly redesigned 2018 model, with three distinct variants including a new V6-powered A-Spec model, adding aggressive new styling to the performance luxury sedan.

TLX recorded its best-ever April and second best month ever on sales of 5,258 units, up 39.1 percent over last year
Acura light truck sales remained strong with MDX and RDX combining for sales of over 7,845 units, with the launch of the new 2017 MDX Sport Hybrid expected to boost sales in the months ahead.

“We’re seeing our new marketing efforts resonate with buyers with TLX posting strong sales in a tough segment,” said Jon Ikeda, vice president & general manager of Acura. “With the new 2018 TLX launching next month, including the all-new A-Spec model, we look forward to broadening our appeal with performance-focused buyers.”

American Honda Vehicle Sales for April 2017
		Month-to-Date				Year-to-Date
		April 2017	April 2016	DSR** % Change	MoM % Change	April 2017	April 2016	DSR** % Change	YoY % Change
	American Honda Total	138,386	148,829	-3.4%	-7.0%	503,679	506,532	0.4%	-0.6%
	Total Car Sales	69,427	77,819	-7.4%	-10.8%	243,033	267,919	-8.4%	-9.3%
	Total Truck Sales	68,959	71,010	0.8%	-2.9%	260,646	238,613	10.3%	9.2%
	Honda Total Car Sales	63,140	72,251	-9.2%	-12.6%	226,940	248,644	-7.8%	-8.7%
	Honda Total Truck Sales	61,114	60,372	5.1%	1.2%	230,845	203,807	14.4%	13.3%
	Acura Total Car Sales	6,287	5,568	17.3%	12.9%	16,093	19,275	-15.7%	-16.5%
	Acura Total Truck Sales	7,845	10,638	-23.4%	-26.3%	29,801	34,806	-13.5%	-14.4%
	Total Domestic Car Sales	56,421	72,508	-19.2%	-22.2%	196,420	251,485	-21.1%	-21.9%
	Honda Division	50,240	67,096	-22.2%	-25.1%	180,726	232,699	-21.6%	-22.3%
	Acura Division	6,181	5,412	18.6%	14.2%	15,694	18,786	-15.6%	-16.5%
	Total Domestic Truck Sales	68,959	71,010	0.8%	-2.9%	260,646	238,613	10.3%	9.2%
	Honda Division	61,114	60,372	5.1%	1.2%	230,845	203,807	14.4%	13.3%
	Acura Division	7,845	10,638	-23.4%	-26.3%	29,801	34,806	-13.5%	-14.4%
	Total Import Car Sales	13,006	5,311	154.3%	144.9%	46,613	16,434	186.4%	183.6%
	Honda Division	12,900	5,155	159.9%	150.2%	46,214	15,945	192.7%	189.8%
	Acura Division	106	156	-29.4%	-32.1%	399	489	-17.6%	-18.4%
	Total Import Truck Sales	0	0	0.0%	0.0%	0	0	0.0%	0.0%
	Honda Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
	Acura Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total	124,254	132,623	-2.7%	-6.3%	457,785	452,451	2.2%	1.2%
	* ACCORD	26,938	31,526	-11.3%	-14.6%	96,753	108,599	-10.0%	-10.9%
	* CIVIC	31,211	35,331	-8.3%	-11.7%	112,865	122,634	-7.1%	-8.0%
	CLARITY FCV	34	0	0.0%	0.0%	126	0	0.0%	0.0%
	CR-Z	85	253	-65.1%	-66.4%	421	736	-42.2%	-42.8%
	* FIT	4,871	5,132	-1.4%	-5.1%	16,773	16,645	1.8%	0.8%
	INSIGHT	1	9	-88.5%	-88.9%	2	30	-93.3%	-93.3%

	CROSSTOUR	0	72	-100.0%	-100.0%	3	638	-99.5%	-99.5%
	* CR-V	32,671	28,913	17.3%	13.0%	126,728	100,101	27.9%	26.6%
	HR-V	8,527	6,969	27.1%	22.4%	28,223	22,484	26.8%	25.5%
	ODYSSEY	6,984	13,047	-44.4%	-46.5%	28,011	40,486	-30.1%	-30.8%
	PILOT	9,746	11,370	-11.0%	-14.3%	34,970	40,096	-11.9%	-12.8%
	RIDGELINE	3,186	1	330,754%	318,500%	12,910	2	651,791%	645,400%

	*** Memo: Accord FHEV	1,787	29	6,299.1%	6,062.1%	7,208	219	3,223.9%	3,191.3%
	Memo: Civic Hybrid	8	92	-91.0%	-91.3%	47	562	-91.6%	-91.6%
	Acura Division Total	14,132	16,206	-9.4%	-12.8%	45,894	54,081	-14.3%	-15.1%
	ILX	832	1,633	-47.1%	-49.1%	3,088	5,920	-47.3%	-47.8%
	NSX	91	0	0.0%	0.0%	224	0	0.0%	0.0%
	RLX / RL	106	156	-29.4%	-32.1%	399	487	-17.3%	-18.1%
	TLX	5,258	3,779	44.5%	39.1%	12,382	12,866	-2.8%	-3.8%
	TSX	0	0	0.0%	0.0%	0	2	-100.0%	-100.0%

	MDX	4,052	4,733	-11.1%	-14.4%	15,008	16,689	-9.2%	-10.1%
	RDX	3,793	5,905	-33.3%	-35.8%	14,793	18,117	-17.5%	-18.3%
	*** MDX Sport Hybrid	57	0	0.0%	0.0%	57	0	0.0%	0.0%
	Memo: ILX Hybrid	0	1	-100.0%	-100.0%	0	1	-100.0%	-100.0%
	Memo: RLX Hybrid	22	19	20.2%	15.8%	90	68	33.7%	32.4%
	Memo: TSX Wagon	0	0	0.0%	0.0%	0	0	0.0%	0.0%
	Selling Days	26	27			101	102
	**** Hybrid	2,051	403	428.5%	408.9%	8,049	1,616	403.0%	398.1%