American Honda Kicks Off 2015 with Record January Sales

American Honda Kicks Off 2015 with Record January Sales

American Honda and the Honda Division set new January records as Fit, CR-V and Pilot top prior monthly records with double digit percentage gains over January 2014


- Both the Honda and Acura Brands set new light truck sales records for January


- Acura posts best January since 2007 as MDX and RDX set new monthly records



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American Honda Kicks Off 2015 with Record January Sales

– American Honda and the Honda Division set new January records as Fit, CR-V and Pilot top prior monthly records with double digit percentage gains over January 2014

Both the Honda and Acura Brands set new light truck sales records for January

Acura posts best January since 2007 as MDX and RDX set new monthly records


TORRANCE, California, Feb. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported a new January record on Honda and Acura vehicle sales of 102,184 units, an increase of 11.5 percent versus January 2014. Overall AHM light trucks led sales gains for both brands and set a January record, increasing 25.2 percent on sales of 52,169 vehicles. The Honda brand set a January record, up 11.6 percent for the month while recording sales of 90,202 vehicles. The Acura brand posted sales of 11,982 units in January, increasing 10.7 percent over the same period last year.

Photo – http://photos.prnewswire.com/prnh/20150203/173139

Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO

Honda
2015 began on a strong note for the Honda Division with record monthly sales for the brand, its light trucks and three key models, CR-V, Fit and Pilot.

  • CR-V continued to build on its leadership as 2014’s undisputed best-selling SUV in America, as the Honda’s top-selling model in January with record monthly sales of 23,211 units, up 27.3 percent.
  • Fit continued to bring record numbers of new buyers to the Honda brand, setting a new January record, up an amazing 85.8 percent with 5,802 vehicles sold in January.
  • Pilot nearly doubled January 2014 sales while setting a new monthly record with 12,315 sold, up 97.9 percent.
  • Accord sales of 21,011 vehicles grew by 2.0 percent in January
  • Led by record CR-V and Pilot sales, Honda Division light truck sales surged to a new record of 44,271 units, up 27.7 percent.

“The new year is off to a strong start with three core models selling at record pace, and this is only the beginning,” said Jeff Conrad, Honda division senior vice president and general manager. “With an all-new HR-V crossover coming in a few months, an all-new Pilot debuting at the Chicago Auto Show next week and more big news on the horizon, this is going to be an epic year for Honda.”

Acura
The Acura Division posted its best January sales result since 2007 on the strength of record sales of the MDX and RDX and another strong showing from the all-new TLX performance luxury sedan.

  • MDX set its second consecutive January sales record on sales of 4,381 vehicles, up 3.3 percent. It was the brand’s best-selling vehicle in January.
  • RDX set its third consecutive January sales record, up 28.8 percent with sales of 3,517 vehicles for the month.
  • The all-new TLX sold 2,892 vehicles in its first January, easily besting the combined sales of its two predecessors in January 2014 by 27.9 percent. (Acura TL and TSX combined to sell 2,261 vehicles in January 2014.)

“With a major mid-cycle refresh for the ILX gateway model on the way, it’s great to begin the year with such strong sales,” said Mike Accavitti, Acura division senior vice president and general manager. “MDX and RDX are packing a stronger 1-2 punch than ever to create new energy and momentum for the Acura brand that we look forward to carrying through 2015.”

American Honda Vehicle Sales for January 2015

Month-to-Date

Year-to-Date

January 2015

January 2014

DSR** % Change

MoM % Change

January 2015

January 2014

DSR** % Change

YoY % Change

American Honda Total

102,184

91,631

7.2%

11.5%

102,184

91,631

7.2%

11.5%

Total Car Sales

50,015

49,972

-3.8%

0.1%

50,015

49,972

-3.8%

0.1%

Total Truck Sales

52,169

41,659

20.4%

25.2%

52,169

41,659

20.4%

25.2%

Honda Total Car Sales

45,931

46,134

-4.3%

-0.4%

45,931

46,134

-4.3%

-0.4%

Honda Total Truck Sales

44,271

34,674

22.8%

27.7%

44,271

34,674

22.8%

27.7%

Acura Total Car Sales

4,084

3,838

2.3%

6.4%

4,084

3,838

2.3%

6.4%

Acura Total Truck Sales

7,898

6,985

8.7%

13.1%

7,898

6,985

8.7%

13.1%

Total Domestic Car Sales

49,377

44,925

5.7%

9.9%

49,377

44,925

5.7%

9.9%

Honda Division

45,475

42,400

3.1%

7.3%

45,475

42,400

3.1%

7.3%

Acura Division

3,902

2,525

48.6%

54.5%

3,902

2,525

48.6%

54.5%

Total Domestic Truck Sales

52,169

41,659

20.4%

25.2%

52,169

41,659

20.4%

25.2%

Honda Division

44,271

34,674

22.8%

27.7%

44,271

34,674

22.8%

27.7%

Acura Division

7,898

6,985

8.7%

13.1%

7,898

6,985

8.7%

13.1%

Total Import Car Sales

638

5,047

-87.8%

-87.4%

638

5,047

-87.8%

-87.4%

Honda Division

456

3,734

-88.3%

-87.8%

456

3,734

-88.3%

-87.8%

Acura Division

182

1,313

-86.7%

-86.1%

182

1,313

-86.7%

-86.1%

Total Import Truck Sales

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Honda Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   MODEL BREAKOUT BY DIVISION

Honda Division Total

90,202

80,808

7.3%

11.6%

90,202

80,808

7.3%

11.6%

* ACCORD

21,011

20,604

-1.9%

2.0%

21,011

20,604

-1.9%

2.0%

* CIVIC

18,699

21,824

-17.6%

-14.3%

18,699

21,824

-17.6%

-14.3%

  CR-Z

196

267

-29.4%

-26.6%

196

267

-29.4%

-26.6%

  FCX CLARITY

0

0

0.0%

0.0%

0

0

0.0%

0.0%

* FIT

5,802

3,122

78.7%

85.8%

5,802

3,122

78.7%

85.8%

  INSIGHT

223

317

-32.4%

-29.7%

223

317

-32.4%

-29.7%

  CROSSTOUR

661

1,176

-46.0%

-43.8%

661

1,176

-46.0%

-43.8%

* CR-V

23,211

18,232

22.4%

27.3%

23,211

18,232

22.4%

27.3%

  ODYSSEY

7,870

7,879

-4.0%

-0.1%

7,870

7,879

-4.0%

-0.1%

  PILOT

12,315

6,224

90.3%

97.9%

12,315

6,224

90.3%

97.9%

  RIDGELINE

214

1,163

-82.3%

-81.6%

214

1,163

-82.3%

-81.6%

***Memo: Accord FHEV

805

525

47.4%

53.3%

805

525

47.4%

53.3%

Memo: Accord PHEV

28

27

-0.3%

3.7%

28

27

-0.3%

3.7%

Memo: Civic Hybrid

320

439

-29.9%

-27.1%

320

439

-29.9%

-27.1%

Memo: Fit EV

0

30

-100.0%

-100.0%

0

30

-100.0%

-100.0%

Acura Division Total

11,982

10,823

6.5%

10.7%

11,982

10,823

6.5%

10.7%

  ILX

992

1,157

-17.6%

-14.3%

992

1,157

-17.6%

-14.3%

  RLX / RL

176

420

-59.7%

-58.1%

176

420

-59.7%

-58.1%

  TL

18

1,368

-98.7%

-98.7%

18

1,368

-98.7%

-98.7%

  TLX

2,892

0

0.0%

0.0%

2,892

0

0.0%

0.0%

  TSX

6

893

-99.4%

-99.3%

6

893

-99.4%

-99.3%

  MDX

4,381

4,241

-0.7%

3.3%

4,381

4,241

-0.7%

3.3%

  RDX

3,517

2,730

23.9%

28.8%

3,517

2,730

23.9%

28.8%

  ZDX

0

14

-100.0%

-100.0%

0

14

-100.0%

-100.0%

*** Memo: ILX Hybrid

3

27

-89.3%

-88.9%

3

27

-89.3%

-88.9%

Memo: RLX Hybrid

14

0

0.0%

0.0%

14

0

0.0%

0.0%

Memo: TSX Wagon

0

97

-100.0%

-100.0%

0

97

-100.0%

-100.0%

Selling Days

26

25

26

25

  **** Hybrid

1,589

1,602

-4.6%

-0.8%

1,589

1,602

-4.6%

-0.8%

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate

***  Memo line items are included in the respective model total

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid

 

Honda Logo.

 


American Honda Kicks Off 2015 with Record January Sales