LOS ANGELES, July 11, 2016 /PRNewswire-HISPANIC PR WIRE/ — ¡Síganme los buenos! (‘Good guys follow me!’) With the aim of carrying forward the legacy of Roberto Gómez Bolaños through new generations of Latinos in United States, El Chavo Store is opening as the first official store for products based on the characters of Chespirito.
The store opened a physical retail space in the city of Downey, California. This is an area with a high percentage of Hispanic residents who share an affection for Chespirito, who was born in México but considered himself from all of Latin America.
This major project is also being released at the online store: www.elchavostore.com where the products can be purchased from any part of the United States.
El Chavo Store is a venture with 100% Mexican investment. This idea was born as an effort to strengthen the status of the legacy of Roberto Gómez Bolaños, bringing it to new generations of the Hispanic community in the United States, trying to get them to adopt these endearing characters with their unforgettable stories, just like those who grew up watching the program outside this country.
The store offers iconic products of the most popular characters from Chespirito: El Chapulín Colorado and El Chavo del Ocho. They are available at the store as well as the online store: T-shirts, costumes, party items, toys, and so on. Some of these products were developed exclusively for this store with a fresh and innovative design, trying to attract the younger folk, but also those who grew up watching the program that began in the 1970’s. The prices for these items are highly accessible, varying between US$2 and US$45.