Boycott Circle K San Rafael Youth Demand Alcopop-Free Zone®

Boycott Circle K San Rafael Youth Demand Alcopop-Free Zone®


SAN RAFAEL, California, Sept. 24, 2015 /PRNewswire-HISPANIC PR WIRE/ — In protest of Circle K’s failure to respond to community concerns over their continued sale of dangerous youth-attractive flavored malt beverages (FMBs) known as alcopops, Youth for Justice is leading an Alcopop-Free Zone® demonstration calling for a boycott of the San Rafael business. They will be asking customers of the Canal-neighborhood retailer to shop elsewhere. This is the 6th time that Circle K has been targeted. Previous attempts to meet with corporate leaders of the business to ask them to voluntarily stop selling alcopops have been met with indifference.

Logo –

What: Demonstration / March / Boycott

When: Saturday, September 26, 2015, 3-6 P.M.

Where: Circle K 981 – Francisco Blvd. E, San Rafael, CA 94901


  • Alcohol Justice
  • Alcopop-Free Zone® Marin Coalition
  • Bay Area Community Resources
  • Canal Welcome Center
  • Canal Community Businesses, Parents & Residents
  • Comite De Acción Communitaria
  • First Presbyterian Church of San Rafael
  • La Plaza Market
  • Project Avary Peacemakers
  • San Rafael Alcohol and Drug Coalition
  • Trips for Kids
  • The Recovery Station TV Series
  • University of San Francisco School of Nursing
  • Youth for Justice
  • YMCA

Why: Youth-attractive alcopops, or Flavored Malt Beverages (FMBs):

  • Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
  • Are packaged in brightly-colored cans, similar to energy drinks
  • Are priced low enough to effectively target underage drinkers, especially young women
  • Can be shelved wherever beer is available – including convenience stores and gas stations
  • In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers
  • Encourage underage consumption and binge drinking which leads to serious alcohol-related harm

For Additional Information:

For events occurring September 26, 2015
CONTACT: Michael Scippa 415 548-0492
Maite Duran 415 717-1099

Boycott Circle K San Rafael Youth Demand Alcopop-Free Zone®