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LaLiga North America And Chef José Andrés’ ThinkFoodGroup Expand Partnership Naming Jaleo ‘The Home of LaLiga In Washington, DC’

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NEW YORK, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — LaLiga North America continues to expand its presence in key growth markets across the United States in partnership with Chef José Andrés’ ThinkFoodGroup. After naming Mercado Little Spain ‘The Home of LaLiga in New York‘, LaLiga North America and José Andrés’ ThinkFoodGroup are announcing an expansion of their partnership, naming Jaleo ‘The Home of LaLiga in Washington DC .’ Mercado Little Spain will continue to be ‘The Home of LaLiga in New York,’ showing games at Spanish Diner, the all-day restaurant located there.

When possible, given current health, safety, and distancing protocols, both Jaleo DC and Jaleo Crystal City, as well as Spanish Diner, will show all live LaLiga games and host special events for fans, including appearances from LaLiga legends, special menus, and giveaways. The partnership demonstrates ThinkFoodGroup and LaLiga North America’s commitment to elevate the passion for Spanish culture, food, and soccer in the United States.

Understanding that there will be some fans that prefer to watch the games at home but want to live the same unique experience, LaLiga North America will be doing sweepstakes and merchandise giveaways for guests in both cities. For every take-out order, guests can win a LaLiga Jersey or a LaLiga official ball every weekend during LaLiga Season 20/21.

“LaLiga North America’s first year at Mercado Little Spain exceeded all of our expectations, creating an atmosphere unlike any in the sports world,” said LaLiga North America CEO Boris Gartner. “Fútbol fans and lovers of Spanish culture feel like they are transported to Spain when they enter ‘The Home of LaLiga’. This is as close you can get in the US to a true Spanish experience with the best food and the best soccer.”

All 19-20 season LaLiga matches were shown at Spanish Diner, attracting New Yorkers and visitors alike. Fans of all ages and backgrounds experienced Spanish culture together, while watching the best league in the world. The experience has created a destination for local soccer fans who visit Mercado Little Spain on a weekly basis for matches. 

“Fútbol has always been a big, big part of my life, along with many Spaniards and more and more Americans every year,” said José Andrés. “Our partnership with LaLiga will give a meeting place to all of us – American, Spanish, everyone – who want to enjoy the greatest sport on Earth.”

The experience at Mercado Little Spain has attracted new fans to LaLiga by connecting with those interested in food and lifestyle. The intersection of these verticals trends with changes in the sports industry. Organizations can no longer focus solely on the product on the field. Teams and leagues are finding ways to authentically engage outside of their own industry to bring in new fans. LaLiga has achieve this through this partnership. 

About José Andrés / ThinkFoodGroup  

Founded by Chef José Andrés and his partner Rob Wilder, ThinkFoodGroup is the creative team responsible for renowned dining concepts in Washington, D.C., Las Vegas, Miami, the Bahamas, and most recently in Orlando and New York City. The 26 restaurants offer a variety of culinary experiences that span from food trucks to world-class tasting menus, including the two Michelin-starred minibar by José Andrés in Washington, D.C.. 

Twice named to Time’s “100 Most Influential People” list and recipient of the 2015 National Humanities Medal, José Andrés is an internationally-recognized culinary innovator, New York Times best-selling author, educator, humanitarian, and chef and owner of ThinkFoodGroup. In 2010, Andrés founded World Central Kitchen, a non-profit specializing in delivering food relief in the wake of natural and humanitarian disasters. Notably, his team served 3.7 million meals to the people of Puerto Rico following Hurricane Maria and has since served more than 40 million meals worldwide. A naturalized U.S. citizen originally from Spain, Andrés has been a tireless advocate for immigration reform and on July 4, 2014 was named by President Barack Obama as that year’s “Outstanding American by Choice.”  

For more information, visit www.thinkfoodgroup.com.

About LaLiga North America

LaLiga North America is a joint venture between LaLiga and Relevent Sports Group, which serves as the exclusive representation of LaLiga in the U.S. and Canada for all business and development activities. The operation supports the league’s growth in the region through consumer-related activities including content development, events and activations, marketing agreements, youth academies, development of youth soccer coaches, exhibition matches and plans to have an official LaLiga Santander match played in the U.S.

Media contact: Ben Sosenko, [email protected]

 

SOURCE LaLiga North America

Wilshire Law Firm Files Wrongful Death Lawsuit Against LAUSD Following the Killing of a 6-Year-Old Boy

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LOS ANGELES, Oct. 14, 2020 /PRNewswire-HISPANIC PR WIRE/ — Wilshire Law Firm has filed a lawsuit against the Los Angeles Unified School District and its former employee, Tyler D’Shaun Martin-Brand, following the killing of 6-year-old Dayvon Taylor. Daniel DeSantis, Esq., Senior Trial Attorney at Wilshire Law Firm, is representing the deceased boy’s mother, Kenya Taylor, who is the plaintiff in the wrongful death case.

The lawsuit alleges that Martin-Brand beat the boy to death and that the school district is liable because it committed negligence in their hiring, training, and retention of the former employee. Martin-Brand previously coached sports and supervised other activities through the “Beyond the Bell” after-school program at Normandie Avenue Elementary School. 

Wilshire Law Firm is committed to obtaining justice for its client.

“LAUSD has a responsibility to ensure that their employees are suitable and can be trusted around children,” DeSantis said. “Their oversight in employing an individual who is capable of such a heinous act is completely unacceptable. While nothing can ever fill the void that my client now experiences in her life, she deserves to be compensated for the unimaginable loss she has suffered.”

The plaintiff’s son was killed on December 26, 2019. The complaint states that prior to the fatal incident, Martin-Brand would take the boy away from other students and school employees and be in isolation with him. According to reporting by ABC News, community activists are saying that others have come forward stating that the former LAUSD employee was also violent with their children.

The complaint also alleges that the school district knew or should have known about Martin-Brand’s abusive conduct against children, and it failed to prevent the student’s death by not implementing the appropriate safety measures.

The boy’s mother is seeking damages on a number of grounds, including wrongful death, for funeral and burial expenses, and the loss of Dayvon’s love, companionship, comfort, care, assistance, protection, affection, society, and moral support.

More information about the case can be found in the filed complaint.

About Wilshire Law Firm
Founded in 2007 by Bobby Saadian, Esq., Wilshire Law Firm is an award-winning personal injury, employment law, and class action law firm. Wilshire Law Firm is ranked by U.S. News & World Report and Best Lawyers as one of 2020’s “Best Law Firms,” and the firm’s attorneys are consistently honored throughout the legal industry for their excellence. The firm, which includes more than 180 team members, has recovered more than $750,000,000 for clients, providing exceptional service every step of the way.

To find out more, call (844) 790-8018 or visit https://www.WilshireLawFirm.com

Instagram: @WilshireLawFirmPLC 
Twitter: @WilshireLawFirm 
Facebook: @WilshireLawFirm 

Source: https://www.wilshirelawfirm.com/press/wrongful-death-lawsuit-against-lausd-killing-6-year-old-boy/

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SOURCE Wilshire Law Firm

Omni Cultural TV Fest, In Partnership with NATPE, Will Host the Second Virtual Multicultural Television Festival on Dec 8, 2020

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LOS ANGELES, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Omni Cultural TV Fest (OCTVF) in partnership with NATPE launched its second annual television festival showcasing 60 selections from thousands of submissions worldwide. As production and special events came to an abrupt halt due to COVID-19, OCTVF found an innovative way to execute this year’s festival using an interactive platform at an all-day event on December 8, 2020.

The inaugural all-day event last year attracted more than 6000 participants at the Egyptian Theater in Hollywood. This year, OCTVF partnered with the nonprofit organization S.T.R.E.A.M. Global Innovations, creators of the “virtual world” platform that allows live streamed content and offers interactive access to guests. 

Using their computers, guests will create an avatar to “walk” through the sponsor expo, attend panel discussions, screenings and an award show.  They will be able to ask questions, network, and set up private meetings as if they were at the live festival. Participants using smart phones will have access to panels and shows.

To date, the festival has been instrumental in getting five projects distributed through ShortsTV, a movie deal with Maverick Entertainment, and pitch meetings with GRB, Disney, and All 3 Media, and fulfill requests to view participants’ content from prominent networks and studios.

Festival supporters include Anannke Entertainment, Nickelodeon, Viacom, A&E, Lifetime, The History Channel, The Nacelle Company, CBS Diversity, NBC/Telemundo, Spectrum TV1, Azteca TV International, MGM Television, NYWIFT, Greenlight Women, HRTS, Vimeo, Latin Heat, TVMas, Latin Business Today, Maverick Entertainment, Serqet Production, JEAR Entertainment, The Dominican Republic Film Commision (DGCine). 

“We are excited to partner with S.T.R.E.A.M. Global. First, we are supporting a nonprofit that promotes youth empowerment in technology, and second, we are offering our attendees a superior networking experience,” said Kiki Melendez, OCTVF Founder and Latin Hollywood Films CEO.

“I am eager to execute this year’s OCTVF! Our selections are superb, and we are doing something completely unique and positive for our global creative community,” said Festival Director, Elvia Barboa.

The panels are programmed by veteran executive, Jenean Atwood Baynes and include: Writing for Television, Perfecting the Pitch, Directing, New Media, Worldwide Distribution, Capturing the Latino Market, Surviving COVID in Hollywood and Celebrating Diversity with today’s top entertainment creatives and change agents. OCTVF features professionals from the industry’s ecosystem participating on panels and serving as judges on our Blue-Ribbon event.

“We have been showcasing vetted producers with show teasers through our OCTVF Virtual Pre-Shows all summer. Now it’s time for the world to see their work,” said festival Co-Founder Cindy Cowan.

For more and tickets: https://omni-cultural-tv-fest-2020.eventbrite.com/

MEDIA CONTACT
David Roberson
310-925-8789 
[email protected] 

Kiki Melendez
[email protected]

Generated by Elif Cercel ([email protected])

 

SOURCE OCTVF/Latin Hollywood Films

Miami Beach Unveils “My Miami Beach, Your Escape” Campaign Featuring Local Photographers to Showcase the Lure of the Destination

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Miami Beach lanzo una nueva campaña, “Mi Miami Beach, Tu Escape” en la cual se destacan una colección de imágenes capturadas por fotógrafos locales quienes muestran el encanto de la ciudad.

MIAMI BEACH, Fla., Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Miami Beach, a city like no other place in the world, has unveiled a new, multi-channel marketing campaign, “My Miami Beach, Your Escape,” featuring a selection of photos capturing the lure of Miami Beach shot by local photographers. Starting this month and running through November, “My Miami Beach, Your Escape” provides an insider’s look at Miami Beach through a collection of images shot by locals chosen through a call for submissions earlier this year.

Miami Beach unveils its new campaign, "My Miami Beach, Your Escape" featuring a collection of images shot through the lens of local photographers capturing the lure of Miami Beach.

The Miami Beach Visitor and Convention Authority (MBVCA) knows locals provide the most authentic and trusted perspective, offering visitors inspiration for their next staycation or getaway. With seven miles of beach, the perfect natural setting for a number of outdoor activities and home to destination hotels and restaurants, Miami Beach is a paradise getaway, only a drive away, ideal for a much-needed escape as travelers look to relax. 

“Miami Beach is home to a variety of talented artists and photographers and as we collectively work to welcome back our beloved visitors, it was important for us to showcase a selection of authentic work from locals,” says Steve Adkins, Chair of the MBVCA. “The “My Miami Beach, Your Escape” campaign allows us to not only support our city’s businesses, but also our community by featuring their work and connecting with future travelers.”

Images for the “My Miami Beach, Your Escape” campaign were submitted through a social media call for submissions asking local photographers to capture shots that represented their take on Miami Beach. Photography chosen and currently running in the campaign was captured by Gabriela Adian, Patty Villa, Majo Grossi and Michael del Riego, all who provided a unique take on the destination through their own lens.

“I love the colorful sights found in South Beach. It reminds me of the cultural diversity that makes Miami Beach one of the best places to live on earth or vacation at,” said Majo Grossi, a Miami Beach local.

In addition to local photographers, the “My Miami Beach, Your Escape” campaign will feature renowned celebrities and personalities that call Miami Beach home and represent art, food, wellness, culture and the local lifestyle. To keep-up with the “My Miami Beach, Your Escape” campaign and to view the upcoming social videos series featuring local personalities, follow @ExperienceMiamiBeach on Facebook and Instagram and @EMiamiBeach on Twitter.

“Miami Beach is not only a world-renowned destination because of our beaches, hotels and restaurants. What truly makes this destination like no other place in the world is our local community,” notes Grisette Marcos, Executive Director, MBVCA. “This new campaign represents our city through the lens of those that call Miami Beach home and we look forward to sharing their work through this dedicated effort.”

Those inspired by the “My Miami Beach, Your Escape” campaign and ready to plan their next getaway can download the official app at http://www.miamibeachapi.com/.

ABOUT MIAMI BEACH

Miami Beach is an award-winning destination, recently awarded silver in the 2020 edition of the Travvy Awards, presented by travAlliancemedia, in the categories of ‘Best Tourism Board U.S & Canada,’ ‘Best LGBQT Destination’ and ‘Best Luxury Destination U.S & Canada.” This adds to the wins in the 2019, 2018 and 2017 edition of the Travvy Awards in categories including ‘Best Honeymoon Destination, U.S. & Canada‘, ‘Best Tourism Board U.S. & Canada‘, and ‘Best LGBTQ Destination’. Also recently named 2019 and 2018 North America’s Leading Tourist Board by the World Travel Awards, and a winner in the 2018 Magellan Awards by Travel Weekly in the categories of “Best Overall Honeymoon Destination in the United States and Canada“, “Best Overall Beach Destination in the United States and Canada“, and “Best Overall Spa Destination in the United States and Canada” respectively. Miami Beach is a favorite destination among travelers worldwide. Renowned for its unparalleled culinary offerings, extravagant nightlife, rich culture, luxe shopping and plush hotels, Miami Beach is home to unique museums, the New World Symphony, Miami City Ballet, Miami Beach Convention Center, international festivals and art exhibitions, boat and auto shows, over 187 boutique and resort hotels and 12 public parks; it is no wonder the beautifully diverse city is one of the world’s most popular vacation destinations. Boasting seven miles of breathtaking beaches, Miami Beach is easily accessible from the Port of Miami and Miami International Airport. The City of Miami Beach has been named one of the top cities worldwide for ‘walkability’ and is equally easy to navigate by bike or boat. Known for its year-round sunny skies, the vibrant destination has been ranked by TripAdvisor as a Top Winter Sun Vacation Rental Getaway Destination, Top Romantic Destination, Top 25 Beaches in the World and Top 25 Destinations in the U.S. Miami Beach is like no other place in the world! In 2019, the MBVCA introduced new handles on Instagram and Facebook @ExperienceMiamiBeach and on Twitter @EMiamiBeach to provide visitors with real-time information and recommendations.

Miami Beach Visitor and Convention Authority (PRNewsFoto/Miami Beach Visitor and Conventi) (PRNewsFoto/Miami Beach Visitor and Conventi)

Photo – https://mma.prnewswire.com/media/1321124/Miami_Beach_Experience_Miami_Beach.jpg
Logo – https://mma.prnewswire.com/media/238565/mbvca_logo.jpg

SOURCE Miami Beach Visitor and Convention Authority

InHealth MD Alliance Unveils Patient-Centered Advertising Campaign

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ORLANDO, Fla., Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — InHealth MD Alliance (IMA), a leading independent provider of high-quality primary care physician services in Central Florida, debuts their first-ever patient-centered stories advertising campaign set to run through December in the Orlando and Tampa metro areas during active enrollment. The campaign titled “In Their Own Words” features real patients who share their personal experiences on what makes IMA special to them.

Company Logo

“Now more than ever, people want to connect with other people they can relate to, which is why we created this campaign with our patients in mind,” said Alex Cornelio, IMA’s Chief Growth Officer. “We want to convey to the communities we serve that they are in good hands at IMA and that we genuinely care about their health and well-being. Who better to communicate this than our patients?”

“In Their Own Words” was primarily built around several pillars, including Wellness, Trust, Familiarity, Protection, and Closeness. The campaign includes TV, digital, social, radio, and print ads. The TV spots and creative are based on the patient’s point of view. The creative campaign features a total of six Spanish and English-speaking patients sharing their experiences at IMA.

“These unscripted mini-stories come at a time where authenticity is paramount,” said Jose Zodda, Director of Advertising. “People, in general, expect healthcare companies to play a meaningful role in their daily lives. Our very own patients were passionate enough to share their own unique experiences helping us derive meaningful content and making our centers more relatable.”

Preview our English and Spanish videos and get a glimpse at what makes IMA Medical Group so special to our patients.

About InHealth MD Alliance

InHealth MD Alliance (IMA) provides high quality primary medical and wellness services with focusing on improving patient care, reducing costs, and offering convenient services for patients, their families, and caregivers. Headquartered in Orlando, IMA serves patients in 19 medical centers across Central Florida including Lakeland, Davenport, Winter Haven, Lake Wales, Clermont, Oviedo, Kissimmee, St. Cloud, and Tampa, where more than 60 physicians serve over 20,000 members under fully capitated risk-based contracts with leading national managed care organizations. IMA Medical Group is also nationally recognized by the National Committee for Quality Assurance (NCQA) as a Patient-Centered Medical Home. For more information, please visit www.imamedicalgroup.com.

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SOURCE InHealth MD Alliance

Brickell Gets Ready To Welcome New Food Hall Concept, Okeydokey

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MIAMI, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Okeydokey, a new innovative food hall concept, is slated to open in Brickell in the first quarter of 2021. Encompassing three floors and a sprawling outdoor patio, the highly anticipated concept is poised to become one of the hottest destinations for food, cocktails, and entertainment. Each of the food hall’s three levels features a unique atmosphere and offerings, with one floor dedicated solely to entertainment so guests can enjoy a truly multi-faceted experience — from dinner and drinks to live music and dancing — in one destination. 

Programming will vary daily, ensuring that every visit is unique. During the day, visitors can join yoga sessions or catch seminars by trending influencers, entrepreneurs and more. When the sun goes down, Okeydokey will light up as the entertainment level becomes a stage for visiting DJs, jazz ensembles, Latin bands, and other performers. Impromptu attractions, like pop-up ice cream stands and unexpected takeaway treats, will further enhance the Okeydokey experience, infusing every visit with a sense of surprise and delight. And on Sundays, guests can enjoy brunch at the food hall.

Foodies will get to treat their tastebuds to culinary offerings from five crave-worthy restaurants:

  • Tanuki — with locations in Moscow and South Beach, this Asian-inspired favorite brings its famous dim sum, sushi, and sashimi to Brickell at Okeydokey.
  • Dal Plin — an outpost of the beloved Design District eatery will serve homemade pasta and fresh regional Italian cuisine.
  • Yoso Ramen — fans of Yoso Sushi’s food truck in the Design District can look forward to piping hot bowls of ramen and cool, refreshing poke by this cult-favorite brand.
  • Little Bird by Doce Provisions — the Little Havana staple will offer Latin-fusion dishes with a focus on rotisserie offerings in this one-of-a-kind pop-up.
  • Jaffa — guests can savor spiced Mediterranean cuisine by acclaimed chef, Yaniv Cohen.

Spontaneity and innovation make up the spirit of Okeydokey — which is why guests can look forward to an ever-changing experience that satisfies all the senses. The layout of the food hall will allow visitors to watch as chefs work their magic in the kitchen, turning the culinary experience into a visual feast.

Guest safety will also take priority at Okeydokey. The hall features ample space and seating both indoors and outdoors, making it easy for guests to social distance. Stringent cleaning protocols will be practiced as well.  

Okeydokey is slated to open in early 2021 at 268 SW 8th street, Miami, FL33130.

 

SOURCE Okeydokey Brickell, LLC

We’re Falling for Food Safety: Tips From FDA

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US_FDA_Food_Safety_Tips

SILVER SPRING, Maryland, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — As the weather gets cooler, you may find yourself wanting to spend more time baking or cooking in your kitchen or sipping a cup of cider. What better way to get cozy this fall than with a warm treat? To help you safely bake, cook, and enjoy your cider this season, the U.S. Food and Drug Administration (FDA) offers food safety tips that can help you avoid foodborne illness (also known as food poisoning).  These tips can help you stay safe in and out of the kitchen, regardless of the season.

When Baking
If you’re baking apple pies, pumpkin bread, or anything in between, you’re likely using flour—and it’s important to remember that flour is a raw food. Many foods made with flour also contain raw eggs. Because these ingredients are raw, they may contain harmful bacteria. Here are a few ways to protect yourself and your family while baking with flour and eggs:

  • Never eat or taste raw flour, dough, or batter.
  • Follow recipe and package directions on baking mixes and other flour- or egg-containing products for correct cooking temperatures and specified times.
  • Keep all raw foods, like flour and eggs, separate from ready-to-eat foods.

Learn more about raw flour and eggs and how to handle these ingredients safely.

When Cooking
Whether you’re experimenting with a new recipe or preparing a meal for family, following these four simple steps can help you keep harmful bacteria from making you and your family sick:

  • Clean hands and surfaces often.
  • Separate raw meat, poultry, seafood, and eggs from other foods in your grocery shopping cart, grocery bags, and refrigerator.
  • Cook food to the right temperature.
  • Chill food promptly by refrigerating or freezing meat, poultry, eggs, seafood, and other perishables within 2 hours of cooking or purchasing (or within 1 hour if the temperature outside is above 90° F).

Get more safe food handling tips.

When Drinking Juice or Cider
If you’re planning on enjoying hot apple cider or refreshing fresh-squeezed juice, remember that when fruits and vegetables are fresh-squeezed or used raw, bacteria from the produce can end up in your juice or cider. Here’s what you need to know and do to drink juice and cider safely:

  • Unless the produce or the juice have been pasteurized or otherwise treated to destroy harmful bacteria, the juice could be contaminated.
  • Look for the warning label stating that the product has not been pasteurized to avoid the purchase of untreated juices. Untreated juice is most likely to be sold in the refrigerated section of a grocery store.
  • When preparing juice or cider at home, thoroughly wash your hands and all produce and cut away any damaged or bruised areas on fruits and vegetables. Store the juice and cider in the refrigerator.

Find more tips for preventing illness when purchasing or drinking juice or cider.

Learn more about practicing food safety at home:

Contact:  Media: 1-301-796-4540  Consumers: 1-888-SAFEFOOD (toll-free)

Photo – https://mma.prnewswire.com/media/1310131/US_FDA_Food_Safety_Tips.jpg
Logo – https://mma.prnewswire.com/media/585467/ucm519149_Logo.jpg

SOURCE U.S. Food and Drug Administration

We’re Falling for Food Safety: Tips From FDA

0
US_FDA_Food_Safety_Tips

SILVER SPRING, Maryland, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — As the weather gets cooler, you may find yourself wanting to spend more time baking or cooking in your kitchen or sipping a cup of cider. What better way to get cozy this fall than with a warm treat? To help you safely bake, cook, and enjoy your cider this season, the U.S. Food and Drug Administration (FDA) offers food safety tips that can help you avoid foodborne illness (also known as food poisoning).  These tips can help you stay safe in and out of the kitchen, regardless of the season.

When Baking
If you’re baking apple pies, pumpkin bread, or anything in between, you’re likely using flour—and it’s important to remember that flour is a raw food. Many foods made with flour also contain raw eggs. Because these ingredients are raw, they may contain harmful bacteria. Here are a few ways to protect yourself and your family while baking with flour and eggs:

  • Never eat or taste raw flour, dough, or batter.
  • Follow recipe and package directions on baking mixes and other flour- or egg-containing products for correct cooking temperatures and specified times.
  • Keep all raw foods, like flour and eggs, separate from ready-to-eat foods.

Learn more about raw flour and eggs and how to handle these ingredients safely.

When Cooking
Whether you’re experimenting with a new recipe or preparing a meal for family, following these four simple steps can help you keep harmful bacteria from making you and your family sick:

  • Clean hands and surfaces often.
  • Separate raw meat, poultry, seafood, and eggs from other foods in your grocery shopping cart, grocery bags, and refrigerator.
  • Cook food to the right temperature.
  • Chill food promptly by refrigerating or freezing meat, poultry, eggs, seafood, and other perishables within 2 hours of cooking or purchasing (or within 1 hour if the temperature outside is above 90° F).

Get more safe food handling tips.

When Drinking Juice or Cider
If you’re planning on enjoying hot apple cider or refreshing fresh-squeezed juice, remember that when fruits and vegetables are fresh-squeezed or used raw, bacteria from the produce can end up in your juice or cider. Here’s what you need to know and do to drink juice and cider safely:

  • Unless the produce or the juice have been pasteurized or otherwise treated to destroy harmful bacteria, the juice could be contaminated.
  • Look for the warning label stating that the product has not been pasteurized to avoid the purchase of untreated juices. Untreated juice is most likely to be sold in the refrigerated section of a grocery store.
  • When preparing juice or cider at home, thoroughly wash your hands and all produce and cut away any damaged or bruised areas on fruits and vegetables. Store the juice and cider in the refrigerator.

Find more tips for preventing illness when purchasing or drinking juice or cider.

Learn more about practicing food safety at home:

Contact:  Media: 1-301-796-4540  Consumers: 1-888-SAFEFOOD (toll-free)

Photo – https://mma.prnewswire.com/media/1310131/US_FDA_Food_Safety_Tips.jpg
Logo – https://mma.prnewswire.com/media/585467/ucm519149_Logo.jpg

SOURCE U.S. Food and Drug Administration

LaLiga North America And Chef José Andrés’ ThinkFoodGroup Expand Partnership Naming Jaleo ‘The Home of LaLiga In Washington, DC’

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NEW YORK, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — LaLiga North America continues to expand its presence in key growth markets across the United States in partnership with Chef José Andrés’ ThinkFoodGroup. After naming Mercado Little Spain ‘The Home of LaLiga in New York‘, LaLiga North America and José Andrés’ ThinkFoodGroup are announcing an expansion of their partnership, naming Jaleo ‘The Home of LaLiga in Washington DC .’ Mercado Little Spain will continue to be ‘The Home of LaLiga in New York,’ showing games at Spanish Diner, the all-day restaurant located there.

When possible, given current health, safety, and distancing protocols, both Jaleo DC and Jaleo Crystal City, as well as Spanish Diner, will show all live LaLiga games and host special events for fans, including appearances from LaLiga legends, special menus, and giveaways. The partnership demonstrates ThinkFoodGroup and LaLiga North America’s commitment to elevate the passion for Spanish culture, food, and soccer in the United States.

Understanding that there will be some fans that prefer to watch the games at home but want to live the same unique experience, LaLiga North America will be doing sweepstakes and merchandise giveaways for guests in both cities. For every take-out order, guests can win a LaLiga Jersey or a LaLiga official ball every weekend during LaLiga Season 20/21.

“LaLiga North America’s first year at Mercado Little Spain exceeded all of our expectations, creating an atmosphere unlike any in the sports world,” said LaLiga North America CEO Boris Gartner. “Fútbol fans and lovers of Spanish culture feel like they are transported to Spain when they enter ‘The Home of LaLiga’. This is as close you can get in the US to a true Spanish experience with the best food and the best soccer.”

All 19-20 season LaLiga matches were shown at Spanish Diner, attracting New Yorkers and visitors alike. Fans of all ages and backgrounds experienced Spanish culture together, while watching the best league in the world. The experience has created a destination for local soccer fans who visit Mercado Little Spain on a weekly basis for matches. 

“Fútbol has always been a big, big part of my life, along with many Spaniards and more and more Americans every year,” said José Andrés. “Our partnership with LaLiga will give a meeting place to all of us – American, Spanish, everyone – who want to enjoy the greatest sport on Earth.”

The experience at Mercado Little Spain has attracted new fans to LaLiga by connecting with those interested in food and lifestyle. The intersection of these verticals trends with changes in the sports industry. Organizations can no longer focus solely on the product on the field. Teams and leagues are finding ways to authentically engage outside of their own industry to bring in new fans. LaLiga has achieve this through this partnership. 

About José Andrés / ThinkFoodGroup  

Founded by Chef José Andrés and his partner Rob Wilder, ThinkFoodGroup is the creative team responsible for renowned dining concepts in Washington, D.C., Las Vegas, Miami, the Bahamas, and most recently in Orlando and New York City. The 26 restaurants offer a variety of culinary experiences that span from food trucks to world-class tasting menus, including the two Michelin-starred minibar by José Andrés in Washington, D.C.. 

Twice named to Time’s “100 Most Influential People” list and recipient of the 2015 National Humanities Medal, José Andrés is an internationally-recognized culinary innovator, New York Times best-selling author, educator, humanitarian, and chef and owner of ThinkFoodGroup. In 2010, Andrés founded World Central Kitchen, a non-profit specializing in delivering food relief in the wake of natural and humanitarian disasters. Notably, his team served 3.7 million meals to the people of Puerto Rico following Hurricane Maria and has since served more than 40 million meals worldwide. A naturalized U.S. citizen originally from Spain, Andrés has been a tireless advocate for immigration reform and on July 4, 2014 was named by President Barack Obama as that year’s “Outstanding American by Choice.”  

For more information, visit www.thinkfoodgroup.com.

About LaLiga North America

LaLiga North America is a joint venture between LaLiga and Relevent Sports Group, which serves as the exclusive representation of LaLiga in the U.S. and Canada for all business and development activities. The operation supports the league’s growth in the region through consumer-related activities including content development, events and activations, marketing agreements, youth academies, development of youth soccer coaches, exhibition matches and plans to have an official LaLiga Santander match played in the U.S.

Media contact: Ben Sosenko, [email protected]

 

SOURCE LaLiga North America

Buchanan’s Blended Scotch Whisky Introduces New ‘Life Is Better Shared’ Campaign, To Uplift Communities In Need This Holiday Season

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NEW YORK, Oct. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — Buchanan’s Blended Scotch Whisky is kicking off the holiday season by spreading the spirit of togetherness through the arrival of its new national marketing campaign, ‘Life is Better Shared. Whether over an intimate glass of whisky or a shared meal with friends and family, the new integrated campaign reminds people of what’s most important– the energy, community and greatness evoked when we enjoy each other’s company.

During these unprecedented times when many people can’t come together, Buchanan’s is committed to supporting our community when they need it most. Through three key initiatives, the campaign will help feed families, inspire togetherness through a sweepstake with global superstar and longtime brand partner, J Balvin, and support local bartenders.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8785551-buchanan-life-is-better-shared-j-balvin-campaign/

Created by Anomaly New York, the new work honors the legacy of founder James Buchanan, who believed in the power of sharing. He created a smooth Scotch whisky made to be enjoyed by all. “Through the ‘Life is Better Shared’ campaign, we want to remind people of the incredible feeling of togetherness when we gather for a meal over a glass of Buchanan’s. As a brand rooted in community, we are proud to give those in need the opportunity to experience a warm meal with family at a time when people need it most,” says Tara King, Buchanan’s Senior Brand Manager.

To kick off, Buchanan’s is working with World Central Kitchen, a non-profit that uses the power of food to heal communities and strengthen economies during times of crisis and beyond, to share 40,000 meals with the hardest hit communities this holiday season, particularly the Hispanic community that has been disproportionately impacted by the pandemic in New York City, New Jersey, South Florida, Texas, and Los Angeles. 

Together, Buchanan’s and J Balvin will also remind people that although things may look a little different this year, there is still a reason to embrace the festive season and spread joy. Beginning October 27 through November 30, U.S. residents 21+ will have a chance to win a holiday dinner for their families and share a virtual toast with J Balvin. To enter the sweepstake, consumers can visit www.win.buchananswhisky.com or follow @buchananswhisky to learn more. To remind people how special it is to share a meal with those you love, Balvin has also created a 30-second video giving a behind-the-scenes look into an intimate dinner at his home, showcasing the intimate moments and rituals that take place when gathered around the table with Buchanan’s.

“This year has taught me how important it is to cherish the time you spend with loved ones, and the Buchanan’s ‘Life is Better Shared’ campaign reminds us to appreciate the big and small moments we share with each other. To me, life has always been about coming together and bringing out the best in each other,” says J Balvin. 

As a way to continue fostering shared moments together, the brand is also partnering with Sourced Craft Cocktails to offer limited-time-only Buchanan’s cocktail kits created and hand-delivered by local bartenders to enjoy responsibly at home. Not only will people have the opportunity to enjoy a whisky cocktail with family and friends, but they’ll be supporting their local bartender community while doing so. Available as of October 27th in New York City, Los Angeles, Miami and Austin, the kit includes fresh pre-batched Buchanan’s Whisky cocktails, a recipe booklet and a unique, fun game.

For additional information on Buchanan’s Whisky, please visit www.BuchanansWhisky.com. Stay up to date with the latest news, whisky cocktails, and exciting social content by following the conversation on at @BuchanansUS on Facebook, @BuchanansWhisky on Instagram and @BuchanansUSA on Twitter.

PR CONTACT:
[email protected] 

About BUCHANAN’S Blended Scotch Whisky
BUCHANAN’S Blended Scotch Whisky’s true purpose is to celebrate the greatness in one another and bring to life the energy we get when we’re together. It was created to be shared with one another and enjoyed by all, because our founder, James Buchanan believed in the power of sharing. The BUCHANAN’S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan’s commitment to creating the finest blended Scotch Whiskies. The BUCHANAN’S Blended Scotch Whisky Portfolio features four award-winning marques, including: BUCHANAN’S DeLuxe Blended Scotch Whisky, BUCHANAN’S MASTER Blended Scotch Whisky, BUCHANAN’S Special Reserve Blended Scotch Whisky, and BUCHANAN’S RED SEAL Blended Scotch Whisky. All of these marques have been recognized in the most prestigious international spirits competitions. For more information, visit www.BuchanansWhisky.com or connect with us on Facebook: www.facebook.com/BuchanansUS, Instagram: www.instagram.com/BuchanansWhisky, and Twitter: www.twitter.com/BuchanansUSA. 

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.

SOURCE Buchanan’s Blended Scotch Whisky

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