Carlos Santana Launches New Cannabis Brand Mirayo™, Inspired By Latin Heritage

October 6, 2020

SANTA ROSA, Calif., Oct. 6, 2020 /PRNewswire-HISPANIC PR WIRE/ — Carlos Santana, the ten-time GRAMMY Award-winning guitarist and longtime cannabis advocate, announced today the launch of Mirayo by Santana™, a line of premium cannabis products created in partnership with Left Coast Ventures. Inspired by his Latin heritage and dedication to spiritual well-being, this new line provides consumers with high-quality flower products that leverage the power of ancient remedies and act as a guide for consumers on their path to discovering their divine light.

Santana is one of the most recognized and celebrated musicians of our time, known for his timeless signature sound. His life as a musical icon and spiritual flame-keeper is built on determination, discovery, and self-actualization. Mirayo incorporates his philosophies into a product that is naturally sungrown and promotes the spiritual effects of cannabis. The name is a combination of “my” and “ray” in Spanish, which honors Santana’s heritage and hopes to empower everyone to “follow your light.”

”In my experience, cannabis has special properties that enhance meditative reflection and creative expression. It can dispel negative doubt to reveal the everlasting gift of our uniqueness,” said Carlos Santana. “With Mirayo, I hope to help people use cannabis as a door to a more benevolent behavior like kindness and compassion.”

To bring Mirayo to market, Santana partnered with Left Coast Ventures, a company that has launched cannabis brands with other iconic musicians, including Mind Your Head™, with famed Grateful Dead drummer Mickey Hart, and Marley Natural™, a collaboration with the Bob Marley estate.

“It’s an honor to create a brand with a musical legend that embraces ancient heritage, deep spirituality and self-discovery. Mirayo celebrates the plant and its place within ancient Latin heritage,” said Brett Cummings, CEO of Left Coast Ventures. “We are so excited to work alongside Carlos Santana to curate a premium line of products that enhance the mind-body energy flow.”

Mirayo by Santana will include 5-packs of 0.5-gram pre-rolls and 7-gram jars of whole flower in the following strains, or categories of consciousness:

Radiance: A sativa that is intended to expand one’s energy outward, reaching for divine wisdom and inspiring creative expression.
Symmetry: A hybrid aimed at harmonizing the inward and outward, mind and body, for elevated perception.
Centered: An indica meant to nudge users toward inner peace, insightful stillness, and transcendence of the physical state.

Mirayo is available at select dispensaries in the Bay Area and Southern California, with priority placements in several Latinx-owned dispensaries. For more information, please visit mirayobysantana.com.

About Left Coast Ventures
Headquartered in Santa Rosa, CA, Left Coast Ventures is a diversified cannabis and hemp company specializing in cultivation, manufacturing, brand development, and distribution. Left Coast Ventures and its subsidiaries are working to shape the future of the legal cannabis industry in the United States through acquisitions, investments, and incubation while building a respected portfolio of top shelf brands. Wholly owned, licensed, and/or distributed brands within the Left Coast Ventures portfolio include Marley Natural™, Mind Your Head™ by Mickey Hart, JEF™, SoulSpring™, Provault™, Chill™, Headlight™, Get Zen™, Half Lit™, New Frontier Brewing™, Big Pete’s, and Yummi Karma/High Gorgeous.

Media Contact
Noah Bethke
MATTIO Communications
[email protected]

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Logo – https://mma.prnewswire.com/media/1076837/Left_Coast_Ventures_Logo.jpg

SOURCE Left Coast Ventures

New Guide for Prospective and New Parents Helps Them Be Tech Wise With Baby!

October 6, 2020

Resource From ASHA, Children’s Screen Time Action Network Focuses on a Critical But Often Overlooked Period in Screen Time Guidance: Babies’ First Year of Life

ROCKVILLE, Md., Oct. 5, 2020 /PRNewswire-HISPANIC PR WIRE/ — A new resource designed specifically for expectant and new parents is aiming to help families cultivate healthy screen time habits—for their child and for parents/caregivers while around their child—from the day baby is born. Developed by the American Speech-Language-Hearing Association (ASHA) and Children’s Screen Time Action Network, Be Tech Wise With Baby! is uniquely tailored to an often overlooked but critical period when it comes to screen time advice: baby’s first year of life.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8666652-asha-be-tech-wise-with-baby-campaign/

Released in conjunction with the American Academy of Pediatrics’ virtual 2020 Annual Meeting and Exhibition, October 2–5, the free Be Tech Wise With Baby! patient education handout is well suited for pediatrician, ob-gyn, and other medical offices and outpatient therapy clinics; libraries; day care centers; and all other settings that provide information for new parents and caregivers.

Be Tech Wise With Baby! covers

how to boost baby’s brain development and communication skills from birth;
ways that screen use by babies—and their caregivers— can impact a child’s healthy development; and
tips for creating a home environment that sets baby up for optimal growth.

“The welfare of older children, from toddlers to teenagers, has been a regular focus of concerns about screen time—but we cannot overlook babies who are at their most critical stage of development,” said Theresa H. Rodgers, MA, CCC-SLP, 2020 ASHA President. “Right from birth, infants are growing their brains, forming social connections, and learning language and communication through daily interactions with parents and caregivers.

“We want families to know how important dedicated screen-free time is for everyone in the household, to provide an optimal environment for babies to thrive and set a strong foundation for their brain development and communication skills,” she continued.

According to Mark Bertin, MD, a developmental pediatrician involved in the project and author of How Children Thrive, “New parents have so much to consider, and they may not be thinking about how to manage screens around baby. However, how adults use their devices while spending time with baby is critical. Studies have shown parents speak less words when using a smartphone, and looking down at a device makes it harder to notice and respond to baby’s smiles, sounds, and other subtle communication attempts.

“I urge my fellow pediatricians to share Be Tech Wise With Baby! with their patients. It offers suggestions for basic parameters that new parents can establish, such as tech-free spaces in the home or unplugged times of day, to set their child up for success while also taking into account the realistic needs for parents to be connected for their own work, social life, and more,” he said.

Download Be Tech Wise With Baby! for free, in English and Spanish.

For more on children’s communication development, visit www.IdentifytheSigns.org. For more on screen time, visit www.screentimenetwork.org.

Contact:
Francine Pierson, ASHA
[email protected]
301-296-8715

SOURCE American Speech-Language-Hearing Association

EPM Announces The Addition Of Operations Leader, Leora Ruzin.

October 6, 2020

ATLANTA, Oct. 6, 2020 /PRNewswire-HISPANIC PR WIRE/ — Equity Prime Mortgage recently announced that industry influencer and leader, Leora Ruzin, CMB, has joined the EPM team as their SVP of Wholesale Operations. Ruzin will be tasked with bringing a laser focus on creating efficiency and next level service to EPM’s Wholesale operation.

“I am beyond excited to be joining a company that is on the forefront of bringing mortgage brokers the best this industry has to offer,” said Ruzin. “What attracted me to EPM is their culture, their push to be builders and architects and their drive to improve employee engagement.”

Leora Ruzin, CMB is the SVP of Wholesale Operations at EPM, in addition to being the Managing Editor of Mortgage Women Magazine. A 14-year veteran in the mortgage industry, Leora is incredibly passionate about spreading awareness on helping everyone achieve the American dream of homeownership. She is a fierce advocate for housing finance reform and common-sense credit policy. Leora is the winner of numerous prestigious industry awards, including Housing Wire’s 2020 “Women of Influence” and National Mortgage Professional Magazine’s 2020 “Women of Inspiration”.

“The hiring of Leora brings to EPM the type of leadership and expertise that will help build our Wholesale channel into one of the best in our industry. We are excited to welcome her to the EPM family”, said Eddy Perez, President & CEO of EPM.

Beginnings

Founded at the height of the mortgage crisis in 2008, EPM has grown to become one of the leading mortgage lenders in the U.S., operating 18 office locations across the nation. EPM’s new mission, which was launched in the beginning of 2020 states: “We are a resource, and voice, for financial empowerment.” With that said the vision of the organization is clear. EPM strives “to continue to offer top financial service, communication and assistance to the communities we serve.”

Headquartered in Atlanta, GA, EPM is licensed in 49 states and provides an array of lending resources such as Conventional, FHA, VA, 203K, Reverse and USDA loans, as well as a, trusted Fannie Mae, Freddie Mac & Ginnie Mae Seller/Servicer.

With a dedicated staff of highly experienced professionals, EPM provides exceptional pricing for thousands of clients annually, without compromising follow-through and customer service.

For more information about EPM visit us online at epm.net or call us toll-free at (877) 255-3554.

Contact:
Equity Prime Mortgage – NMLS #21116
nmlsconsumeraccess.org
Eric Skates
[email protected]
www.epm.net

Photo – https://mma.prnewswire.com/media/1307464/leora.jpg
Logo – https://mma.prnewswire.com/media/879835/Equity_Prime_Mortgage_Logo.jpg

SOURCE Equity Prime Mortgage LLC

SQL Power’s Supervisory Platform continues to revolutionize the financial regulation industry

October 6, 2020

TORONTO, Oct. 6, 2020 /PRNewswire-HISPANIC PR WIRE/ — SQL Power (www.sqlpower.ca), the global leader in financial regulatory and advanced analytics technology is proud to announce the implementation of their supervisory platform, the SQL Power Suite, on September 22, 2020 at the Trinidad and Tobago Securities and Exchange Commission (TTSEC).

According to the TTSEC, the Electronically Advanced Submission interface or EASi platform will revolutionize the way in which the securities industry is regulated, as it puts market players front and center in navigating the system, from submission and renewal of applications to disclosure filings among other important services.

The implementation of the EASi platform also comes in the midst of a national public health crisis (and global pandemic) when the demand for contactless delivery of services is paramount to ensuring business continuity and the stability of the economy, whilst safeguarding public health. The integrated system allows for a greater degree of transparency in the regulatory process and will strengthen confidence in the local securities market.

“I am confident that the TTSEC digital transformation initiative (EASi) will be a huge success, and will serve as a showcase implementation for all Security Exchange Commissions around the World,” said Sam Selim, President and CEO of SQL Power.

The SQL Power Suite is the most robust financial regulatory (SupTech) solution on the market, delivering the ultimate in regulator flexibility, efficiency and transparency; increasing the likelihood of timely successful intervention while providing all interested parties with the ultimate confidence in the regulated market.

About SQL Power:

Founded in 1989, and headquartered in Toronto, Ontario, Canada, SQL Power Group Inc. is a global application software firm specializing in data collection, data integration, business intelligence, and regulatory implementations.

Since implementing the first supervisory solution in Canada in 2009, SQL Power has been at the forefront of financial regulatory software innovation – rolling out the world’s first fully-integrated XBRL-based data collection, risk management, case management and advanced analytics solution that evolves seamlessly with evolving Global Financial Standards.

The SQL Power Supervisory Platform is an end to end solution for financial regulation. The platform is multilingual, modular and includes: Data Collection, Registration and Licensing, Case Management, Risk Management, and Onsite inspection solutions. The platform also comes bundled with built-in Advanced Analytics capabilities and a world-class Business Intelligence Tool.

Media Contact: Catherine Theodoropoulos, VP Sales and Marketing, [email protected]

SOURCE SQL Power Group Inc.

A Musical Celebration of the Spanish-Speaking World for Kids

October 6, 2020

Cover image for the children's music album BUENOS DÍAS - Spanish Learning Songs, the latest release by Whistlefritz, the award-winning producer of language-learning programs for kids. The album features performances by Jorge Anaya, Ileana Perez, Didier Prossaird, Ricardo Marlow, Hector "Coco" Barez, Max Rosado, Andres Mallea, Susana Lopez-Chavarriaga, Josh Kauffman, Eric Teran, and Memo Pelayo. The album celebrates the vibrant music, language, and culture of the Spanish-speaking world.

WASHINGTON, Oct. 6, 2020 /PRNewswire-HISPANIC PR WIRE/ — Learning Spanish has never been more fun — thanks to Whistlefritz’s Spanish for Kids series of award-winning, language-learning programs for kids, and its latest music album release, ¡BUENOS DÍAS! – Spanish Learning Songs.

¡BUENOS DÍAS! is a tour de force celebration of the vibrant music, language, and culture of the Spanish-speaking world. The music transports kids on a magical ride from Spain in Sonidos del flamenco (Sounds of Flamenco) to Mexico Cascarones (the lively eggshell tradition) to the Andes (Manzanita de Perú and Arbolito de Perú), finally culminating in a trip across the entire Spanish-speaking world in Se Habla Español (We Speak Spanish). Irresistible salsa, merengue, flamenco, reggae, and Andean rhythms encourage kids to sing along as they learn traditional Latin American foods in El Tamal No Está Mal (The Tamale Isn’t Bad), animals in ¿Cómo Se Llama La Llama? (What’s the Llama’s Name?), and musical instruments in Hagamos Música (Let’s Make Music).

And, in this challenging time, the sensational soprano voice of award-winning Cuban-American singer, Ileana Pérez, soothes the spirit with her exquisite renditions of the beloved Spanish lullaby Duérmete Mi Niño and Niña (Sleep My Little One), and the hauntingly beautiful original lullaby Cuando Llegue La Noche (When the Night Comes).

¡BUENOS DÍAS! showcases the world-class talents of award-winning Whistlefritz fan favorites, Jorge Anaya, Ileana Pérez, and Didier Prossaird, as well as musicians from a diverse range of Latin musical styles, including Ricardo Marlow, Andrés Mallea, Hector “Coco” Barez, Max Rosado, Josh Kauffman, Manuel Pelayo, and Susana Lopez-Chavarriaga. Great ready to say “Buenos días” to a world of Spanish-learning fun!

About Whistlefritz

Since its founding, Whistlefritz has worked with families and teachers across the globe to create entertaining and educational programs that inspire children’s love of languages! A valuable teaching tool and welcome addition to any family’s home collection, Whistlefritz’s Spanish for Kids music albums, videos, and lesson plans have received over 100 national honors and accolades from the most-respected organizations in children’s media, including the Parents’ Choice Foundation, The National Parenting Center, NAPPA, KIDS FIRST!, The Dove Foundation, Mom’s Choice Awards, and many more.

¡BUENOS DÍAS! – Spanish Learning Songs is recommended for kids of all ages and is available as a CD or digital download. Other Whistlefritz titles available in the Spanish for Kids series include the La Gran Colección, Spanish Lesson Plans for Kids, ¡A Bailar!, Cha, Cha, Cha, ¡Sabor!, and CARNAVAL – Spanish Learning Songs. For more information visit www.whistlefritz.com.

Photo – https://mma.prnewswire.com/media/1306207/Whistlefritz_LLC_Buenos_Dias_Cover.jpg
Audio – https://mma.prnewswire.com/media/1306205/Whistlefritz_LLC_Long_Clip.mp3
Audio – https://mma.prnewswire.com/media/1306206/Whistlefritz_LLC_Short_Clip.mp3
Logo – https://mma.prnewswire.com/media/1306168/Whistlefritz_Logo.jpg

SOURCE Whistlefritz LLC

Paving a Path Forward – New Union Bank Survey Finds Minority Small Business Owners in the U.S. Are More Optimistic, Adaptable and Innovative During COVID-19

October 6, 2020

LOS ANGELES, Oct. 6, 2020 /PRNewswire-HISPANIC PR WIRE/ — Despite experiencing significant hardship during the COVID-19 pandemic, a higher percentage of minority small business owners (SBOs) across the U.S. are innovating to keep their small businesses afloat than their non-diverse counterparts, according to new research from Union Bank, a leading West Coast bank.

According to the Union Bank Small Business Mindshift 2020 survey, as of October 2020, minority SBOs, including Black, Latinx, and Asian American are two times more likely to say COVID-19 has had a positive impact on their business. As a result of their adaptability and agility, 34 percent of minority SBOs see a path forward to how their business can survive, compared to 20 percent of non-diverse SBOs.

However, over half of U.S. minority SBOs are still calling for more support – from their government (66 percent), from their communities (59 percent), and from the private sector (51 percent).

“This pandemic has hit all small businesses, and particularly minority owned small businesses, extremely hard, especially in California where we have had some of the most sustained and stringent closure guidelines,” said Todd Hollander, Head of Business Banking and Small Business for Union Bank. “But every day we see our clients finding creative ways to keep their doors open and their employees paid. We are here to support them in those efforts both as a bank and as members of our local communities.”

Despite this desire for additional support, U.S. minority SBOs have demonstrated significantly more adaptability than non-diverse SBOs during COVID-19 by adjusting their business practices – these changes include:

Products or services (52 percent minority SBOs vs. 38 percent non-diverse SBOs)
Online retail options (50 percent minority SBOs vs. 35 percent non-diverse SBOs)
Delivery options (47 percent minority SBOs vs. 29 percent non-diverse SBOs)
Online advertising (40 percent minority SBOs vs. 26 percent non-diverse SBOs)

“These survey findings reinforce what we already know – minority small businesses have always worked hard despite difficult circumstances or external environments – and as a result, have constantly been more resilient and adaptable,” said Frank Robinson, Diverse Markets and Community-Based Programs Executive for Union Bank. “Minority small businesses are at the heart and soul of their local communities, and as such, we are committed to helping them recover and thrive through our recently announced $10 million Community Recovery Program and other initiatives. We seek to provide them added support through critical economic stability and the tools necessary to succeed moving forward.”

California-based SBOs are struggling, but minority owners are more resilient.
SBOs in California are feeling more deflated and uncertain, as only 13 percent say they see a path forward, compared to 23 percent of SBOs across the U.S.

However, minority SBOs in California are demonstrating more innovation and optimism – which could be a product of their stronger community bonds.

Not only are minority SBOs in California more likely to have embraced their community leadership roles with 55 percent feeling an increased sense of responsibility to help their community (vs. 44 percent of non-diverse SBOs) – but they’re also getting more support in return with 39 percent feeling supported by their local community (vs. 33 percent of non-diverse SBOs).

“Each day I see the power of mutual responsibility and camaraderie between our minority small business owners and their local communities,” said Lilly Rocha, Executive Director, Los Angeles Latino Chamber of Commerce. “As we work to recover our nation’s physical and economic health, we should learn from these minority communities and embrace this critical responsibility to lift each other up – particularly our local small business owners who have been hit hardest.”

Success and survival – determined first by a vaccine and then the election.
SBOs across the United States are highly engaged in the upcoming general election – with two in three saying it’s the most important election in their lifetime and one in three saying the outcome of this election will determine their small business’ survival.

But despite this, the highest percentage of SBOs rank getting a COVID-19 vaccine as–the No. 1 issue affecting their business success over the next six months – 24 percent compared to only 18 percent for the presidential election.

As a unified front, SBOs across the board agree that not politics, but science – and a COVID-19 vaccine – will be the determining factor toward recovery and further success.

About the Union Bank Small Business Mindshift 2020 survey
Research was gathered through an online survey of 850 SBOs across the U.S. and 151 SBOs in California, commissioned by Union Bank and conducted by independent research firm Edelman Intelligence. SBOs were defined as those who own businesses with 2-99 employees. Data was collected August 26 – September 8.

About Union Bank
Union Bank is a full-service bank with a rich history of investing in our clients, communities and colleagues throughout the West Coast for more than 150 years. Union Bank provides a wide range of personal and business banking products as well as wealth management services. With nearly 340 branches in California, Oregon and Washington, Union Bank remains committed to serving the needs of its local communities. As a member of the Mitsubishi UFJ Financial Group (MUFG), one of the world’s largest financial institutions, Union Bank holds our clients’ best interests to heart and remains committed to investing in their success.

About MUFG Union Bank, N.A.
As of June 30, 2020, MUFG Union Bank, N.A. operated 348 branches, consisting primarily of retail banking branches in the West Coast states, along with commercial branches in Texas, Illinois, New York, and Georgia. We provide a wide spectrum of corporate, commercial, and retail banking and wealth management solutions to meet the needs of our clients. We also offer an extensive portfolio of value-added solutions for clients, including investment banking, personal and corporate trust, global custody, transaction banking, capital markets, and other services. With assets of $136.3 billion, as of June 30, 2020, MUFG Union Bank has strong capital reserves, credit ratings, and capital ratios relative to peer banks. MUFG Union Bank is a proud member of the Mitsubishi UFJ Financial Group (NYSE: MUFG), one of the world’s largest financial institutions with total assets of approximately ¥341.9 trillion (JPY) or $3.2 trillion (USD)¹, as of June 30, 2020. The corporate headquarters (principal executive office) for MUFG Americas Holdings Corporation, which is the financial holding company, and MUFG Union Bank, is in New York City. The main banking office of MUFG Union Bank is in San Francisco, California.

¹ Exchange rate of 1 USD=¥107.7 (JPY) as of June 30, 2020

Press contact:
Sierra Wilson
(213) 236-5329
[email protected]

Assaf Kedem
T: 212-782-4926
E: [email protected]

Edelman PR
[email protected]

Logo – https://mma.prnewswire.com/media/549576/Union_Bank_Logo.jpg

SOURCE Union Bank

Condé Nast Traveler Readers Vote Chicago As Best Large City For Fourth Consecutive Year

October 6, 2020

CHICAGO, Oct. 6, 2020 /PRNewswire-HISPANIC PR WIRE/ — Condé Nast Traveler announced today that Chicago was voted the best large city in the United States in its annual Readers’ Choice Awards. Chicago was first voted “Best Large City” in 2017, repeating the selection in 2018, 2019 and has now won for a fourth year in a row for 2020, a first in the history of the category.

“This never-before-seen, four-time accomplishment is truly a testament to the resilience and rich diversity of our City,” said Mayor Lori E. Lightfoot. “Despite the challenges that COVID-19 has presented, our communities and businesses found innovative ways to strengthen our recovery efforts while still giving residents and visitors access to all our great City has to offer. I want to thank the entire team at Condé Nast Traveler and its readers for honoring Chicago with this award for yet another year and I look forward to safely welcoming people from near and far as we continue to reopen.”

Condé Nast Traveler Readers’ Choice Awards are the longest-running and most prestigious recognition of excellence in the travel industry. More than 715,000 Condé Nast Traveler readers participated in the voting period from April through June, submitting tens of thousands of responses rating their travel experiences to provide a full snapshot of where they travel and what they enjoy.

“This validates the great momentum and tourism growth we’ve seen pre-COVID, the authenticity and allure of Chicago’s dynamic tourism and hospitality community that is second to none, and Choose Chicago’s sustained focus on elevating the city’s value proposition to both business and leisure travelers,” said Glenn Eden, chair of Choose Chicago’s Board of Directors. “It also shows that we have a very endearing popularity with this group of seasoned travelers and continue to check all of the boxes for what matters most to them when visiting a big city. I couldn’t be more proud of this unprecedented acknowledgement and its reassurance that people will continue to come back as the city continues to reopen in a safe and responsible way.”

The award comes as Chicago and the city’s partners are reimagining what it means to travel and convene. In these unusual times, the trust that visitors place in a destination when they choose to book a trip is the greatest vote of confidence. This year, the voices of Condé Nast Traveler’s readers are more important than ever, because they are a reflection of what they value most out of their travel experiences.

“For Chicago to be voted as best big city to visit by the savvy and knowledgeable readers of Condé Nast Traveler is in itself significant, not to mention the incredible honor of four consecutive years,” said David Whitaker, President & CEO of Choose Chicago. “We have seen these past few months how much people miss traveling, and this recognition simply reinforces how vitally important the connection between travelers and their destinations is and the incredible potential Chicago offers. As we welcome visitors back, it is even more important that we welcome them back responsibly; all the while sharing with them the experiences that have resulted in achieving this recognition the past four years.”

In spite of the challenges 2020 has presented to date, the city and its partners united earlier this year to continue offering visitors a fulfilling experience. This past spring, Choose Chicago launched Tourism & Hospitality Forward, an initiative to spur the city’s tourism industry and a broader economic recovery.

This alliance of over 250 local tourism, hospitality, meeting and event-related organizations worked together to establish best practices and safety measures for the health and safety of residents, visitors and business travelers alike in advance of the phased reopening of cultural institutions, hotels, attractions and restaurants at the start of the summer.

About Choose Chicago
Choose Chicago is the official sales and marketing organization responsible for promoting Chicago as a global visitor and meetings destination, leveraging the city’s unmatched assets to ensure the economic vitality of the city and its member business community. Follow @ChooseChicago on Twitter and on Instagram @choosechicago. Like us on Facebook. For more, visit www.choosechicago.com. #ChicagoHome | #Only1Chicago

About Condé Nast Traveler
Condé Nast Traveler is the world’s most distinguished travel title providing inspiration and advice for discerning travelers. Authoritative and influential, Condé Nast Traveler is a multi-platform, transatlantic brand. Publishing US and UK print editions under Editor-in-Chief Melinda Stevens, Condé Nast Traveler offers award-winning expertise in luxury travel from around the world. For more, visit www.cntraveler.com. @cntraveler | #RCA2020

Logo – https://mma.prnewswire.com/media/1307363/Choose_Chicago_Logo.jpg

SOURCE Choose Chicago

CDC and AMA Team up with the Ad Council to Urge Flu Vaccination to Reduce Deaths, Hospitalizations amid COVID-19 Pandemic

October 6, 2020

NEW YORK, Oct. 6, 2020 /PRNewswire-HISPANIC PR WIRE/ — The Ad Council, the American Medical Association (AMA), the Centers for Disease Control and Prevention (CDC) and the CDC Foundation today announced a new campaign, No One Has Time for Flu, to encourage Americans to get vaccinated against flu. In any given season, as many as 45 million Americans get sick with influenza and as many as 810,000 are hospitalized. The campaign will inspire more people to get a flu vaccine to protect themselves, their families and their communities—which will also help conserve medical resources as hospitals and doctors continue to care for COVID-19 patients.

AMA President Susan R. Bailey, MD, said:
“The flu vaccine is a safe, effective step that physicians and public health experts recommend to protect patients and their loved ones from getting sick with influenza. The potential impact of a bad flu season during the COVID-19 pandemic could place added burden on medical resources, which is why we are teaming up to urge all people to get a flu vaccine this fall and thereby help prevent seasonal influenza infections.”

CDC Director Robert R. Redfield, MD, said:
“As Americans spend more time indoors in the fall and winter, the risk of flu and COVID-19 will rise. We can help take flu out of that equation by getting people vaccinated. We are focusing our efforts especially on communities of color, which bear a disproportionate burden in terms of serious flu illness, and which continue to experience disparities in flu vaccination coverage. I urge the American public to embrace flu vaccination to help protect themselves, their families and their communities. Simply put, flu vaccine can save lives.”

The No One Has Time for Flu will run nationwide throughout the 2020-2021 flu season, with a particular emphasis on engaging with Black and Latinx/Hispanic communities. Longstanding inequities that put undue burden and barriers on these communities have resulted in flu vaccine coverage disparities and disproportionate impacts of flu.

According to CDC data, in the 2019-20 flu season, Latinx/Hispanic adults had the lowest flu vaccination coverage (38.3%), with non-Hispanic Black adults next lowest (41.2%). Non-Hispanic white adults had the highest flu vaccination coverage (52.8%).
A new CDC analysis of 10 flu seasons from 2009-2019, when adjusted for age, showed that Black persons had the highest flu hospitalization rates (68 per 100,000) compared to Latinx/Hispanic persons (44 per 100,000) and white persons (38 per 100,000).

Additionally, a July 2020 survey by the Ad Council revealed that 40% of Black respondents and 39% of Latinx/Hispanic respondents were undecided about getting a flu vaccine this season, compared to only 24% of non-Hispanic white respondents.

Ad Council President and CEO Lisa Sherman said:
“Although there are many factors that can contribute to hesitation about getting a flu vaccine, our research revealed that a key barrier is that many people don’t see a need for it. Our campaign will challenge that mindset by showing how getting a flu shot is one simple way we can protect ourselves and our families—a goal that has taken on new urgency amid the pandemic.”

The No One Has Time for Flu ads were created pro bono by advertising agency fluent360 and will appear in print, TV, radio, social media, out-of-home and digital formats nationwide in time and space donated by the media. Inspired by the insight that people are motivated by caring for their loved ones, and that many are juggling more responsibilities than ever this year, the campaign illustrates how getting sick with flu doesn’t just mean feeling ill—it could significantly disrupt the lives of individuals and their families.

fluent360 Executive Creative Director Jose Suaste said:
“I’m extremely pleased that we not only created something that benefits the multicultural community, but that we were also able to approach this subject with a fresh perspective and hone in on what people truly value: time and their loved ones.”

The CDC recommends that everyone 6 months and older (with rare exceptions) get a flu vaccine each year—ideally before the end of October, when flu isn’t yet spreading in most parts of the country. Each year, the CDC and AMA undertake a range of efforts to increase the number of people who receive a flu vaccine, and this season that includes working with doctor’s offices and pharmacies to take steps to ensure vaccines can be provided safely during the COVID-19 pandemic.

The campaign ads direct audiences to GetMyFluShot.org for more information, including where to get a flu vaccine in their area.

About the AMA
The American Medical Association is the physicians’ powerful ally in patient care. As the only medical association that convenes 190+ state and specialty medical societies and other critical stakeholders, the AMA represents physicians with a unified voice to all key players in health care. The AMA leverages its strength by removing the obstacles that interfere with patient care, leading the charge to prevent chronic disease and confront public health crises and, driving the future of medicine to tackle the biggest challenges in health care.

About the Ad Council
The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.

The Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.

About fluent360
fluent360 unfolds the power of cultural influence for leading brands. We deliver outstanding creative solutions with a truly diverse team of specialists, wide cultural competency, and a work portfolio representing the major segments in the multicultural marketplace. Equal parts integrated marketing and cultural hub, we are the foremost experts in culture, and connecting brands to it. A multi-talented, multicultural agency, we offer a full spectrum of communication services from our Chicago, Nashville and NYC offices. Learn more at fluent360.com.

Photo – https://mma.prnewswire.com/media/1307817/No_One_Has_Time_for_Flu.jpg
Logo – https://mma.prnewswire.com/media/748305/Ad_Council_Logo.jpg

SOURCE The Ad Council

Reina Rebelde Expands Into Walmart Stores With Día De Los Muertos Collection Featuring Three Exclusive New Products

October 5, 2020

DALLAS, Oct. 5, 2020 /PRNewswire-HISPANIC PR WIRE/ — Reina Rebelde, the first makeup line authentically celebrating Latinas’ unique cultural duality with high-quality products that bring out the pride in their heritage, the fierceness of their spirit and their unapologetic beauty, is proud to announce its newest retail partner – Walmart. This retail expansion comes with a celebration of Día de los Muertos with an exclusive product assortment featuring three new products. Starting today, Reina Rebelde can be found at more than 350 Walmart stores via an endcap display featuring a unique selection of Reina Rebelde products to get you ready for Día de los Muertos, including two reformulated products – the 4 Play Wet Dry Eye Color in Azteca and the On Your Face Contour + Color Trio in Coqueta – and an all new Lip Brilliance color in Bomba.

“As a self-funded, Latina-owned and operated makeup brand, I could have never imagined that four years into this journey, I’d see Reina Rebelde in Walmart stores,” says Regina Merson, Founder and CEO, Reina Rebelde. “I created Reina Rebelde for our Latinx community to be authentically seen and heard in the beauty industry. Walmart is helping a Latinx small business grow and allowing Reina Rebelde to be more accessible to Latinxs across the country, while bringing our multi-faceted culture to life by celebrating my favorite holiday – Día de los Muertos.”

As part of the Walmart celebration, Reina Rebelde is hosting a free virtual masterclass on the artistry of Catrinas led by influencer/makeup artist @RogerMuru on Monday, October 26 at 7pm EST. To attend the Catrina masterclass, anyone who makes a Reina Rebelde purchase at Walmart or Walmart.com, can submit their receipt as proof of purchase to [email protected]. Then, the Reina Rebelde team will follow-up with the log in details to join the virtual Catrina masterclass. Plus, Reina Rebelde invites the community to share their Catrinas on Instagram for a chance to win a $100 Walmart gift card. To enter, post your Catrina, tag @ReinaRebelde @walmart and #RRxDiaDeLosMuertos. Photos should be posted to public accounts by November 3.

The Reina Rebelde for Walmart Día De Los Muertos collection includes some of Reina Rebelde best-selling and award-winning products such as the Bold Lip Color Sticks, Rebel Eye Definer Liquid, and Rebel Eye Paint for Brows + Eyes. Additionally, three new products are exclusively launching at Walmart, including two reformulated products, 4 Play Wet Dry Eye Color in Azteca and On Your Face Contour + Color Trio in Coqueta, and an all new Lip Brilliance color in Bomba. After carefully listening to consumer feedback, Coqueta was reformulated to add even more pearl and a warmer highlighter with a stunning champagne to compliment an even broader range of skin tones. Azteca’s new formula features the same shades, but packs a much stronger color payoff. The Lip Brilliance in Bomba is a totally new product addition to the Lip Brilliance collection. Expanding on the best-selling nude colors, Bomba adds another versatile shade of high-pigment, long-wearing mauve gloss that looks stunning alone and works as a beautiful gloss topper to any of the Bold Lip Color Sticks.

For more information, visit your nearest Walmart or Walmart.com.

ABOUT REINA REBELDE

Launched in 2016 and founded by proud Mexican-American Regina Merson, Reina Rebelde is an independently-owned cosmetics company with products inspired by and made for Latinas, and aimed at celebrating the dynamic cultural duality of today’s Latinas with high-quality products that bring out the pride in their heritage, the fierceness of their spirit and the mysteriousness of their beauty. For more information or to shop the full Reina Rebelde collection and exclusive products/bundles, visit ReinaRebelde.com. Follow Reina Rebelde on social media at @ReinaRebelde on Instagram, Reina Rebelde Cosmetics on Facebook, and @RRebeldeBeauty on Twitter.

SOURCE Reina Rebelde

(Español) La FDA y sus contrapartes mexicanas fortalecen alianza para la inocuidad alimentaria

October 5, 2020

U.S. Food and Drug Administration (FDA) logo (PRNewsfoto/FDA)

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