2020 Latino Media Fest To Go Virtually Today!
LOS ANGELES, Oct. 14, 2020 /PRNewswire-HISPANIC PR WIRE/ — Coming off the success of the first Virtual NALIP Media Summit, The National Association of Latino Independent Producers (NALIP) has moved the remainder of its 2020 programmatic offerings online, including the Latino Media Fest.
Latino Media Fest is the unique presenter of the best U.S based Latinx content across all media platforms: narrative short films, TV/streaming pilots, digital content, and documentary shorts. NALIP will host all sessions of its 2020 event virtually at LatinoMediaFest.com from October 14th – 16th.
Celebrating the very best of Latinx content and content creators, the Latino Media Fest will feature over 30 sessions, including an Official Selection showcase, conversations with industry experts, panels with creative professionals from across multiple verticals, such as Isabela Merced, Alice Braga and a special screening of Charm City Kings followed by a conversation with the director Angel Manuel Soto. The event will also include an awards ceremony hosted by comedian Al Madrigal. The virtual ceremony will honor Best Latinx Film, Best Latinx Director, Best Latinx TV show, and The Excellence in Entertainment Journalism Award. Placing special emphasis on building the next generation of industry decision-makers, the Latino Media Fest will also offer scholarships and financial assistance to ensure the event is made available to emerging creatives and professionals. All the programming can be streamed on the Latino Media Fest platform starting today and up to two weeks after the event.
Comcast NBCUniversal Telemundo is onboard as the event’s Presenting Sponsor, continuing their ongoing support of NALIP’s programs and mission. Additional sponsors have also backed the event, including, but not limited to Sony Pictures, Warner Media, The Walt Disney Company, Netflix, Starz, Univision, Facebook and A&E Networks.
NALIP will continue to provide programming and resources to creatives and industry professionals impacted by the current circumstances.
“NALIP is the pioneer and the bridge between Latinx creators and the entertainment industry. The organization aims to discover, inspire, uplift and nurture creatives and their voices in diverse media platforms,” Benjamin Lopez, Executive Director of NALIP stated. “NALIP is producing a pipeline of conscious Latinx creators that will definitely impact future generations in the entertainment industry and their first works are screened within our organization.”
More information will be announced in the coming weeks on the organization’s website nalip.org and social media platforms: Twitter (@nalip_org), Instagram (@nalip_org), and Facebook (Nalip Org).
ABOUT NALIP: The National Association of Latino Independent Producers (NALIP) is a national membership organization that addresses the professional needs of Latinx content creators. NALIP stands as the premiere Latino media organization, addressing for close to 20 years the most underrepresented and the largest ethnic minority in the country. NALIP’s mission is to discover, promote and inspire Latino content creators and diverse voices across all media platforms. NALIP serves the needs of diverse content creators including, producers, performers, writers, directors, and industry professionals. For more information, visit www.NALIP.org.
Logo – https://mma.prnewswire.com/media/1313032/nalip_Logo.jpg
SOURCE NALIP
FIBA on FinCEN leaks: Banks say something, when they see something
MIAMI, Oct. 15, 2020 /PRNewswire-HISPANIC PR WIRE/ — On September 20, 2020, a report by Buzzfeed News leaked confidential files from U.S. Treasury’s Financial Crimes Enforcement Network (FINCEN) and revealed a list of banks that had informed suspicious activity to FinCEN through Suspicious Activity Reports (SARs). Because the regulatory reporting standards obligating banks to file SARs as well as the interplay between banks and law enforcement as a result of the filings is not widely understood and susceptible to misinterpretation, the Florida International Bankers Association (FIBA) believes it can well serve the South Florida and international banking communities by providing education on the SAR process.
FIBA– whose membership includes the largest financial institutions from the United States, Latin America, the Caribbean and Europe— brought together a taskforce to review the report and dispel its possible misinterpretation. FIBA strongly urges that by reporting “suspicious” activity as the law requires, banks are dutifully meeting, and at times exceeding, their legal requirements. In short, rather than an implied finding of criminality or unlawfulness, the bank’s obligations are that when they have any suspicion, they report it to the authorities for appropriate consideration.
Because of their understandably sensitive nature, SARs are confidential documents that should be protected as they pose a security threat to legal investigations, the safety of the bank personnel and can cause serious damage to persons named in the SAR who have not engaged in illegal activity.
David Schwartz, President and CEO of FIBA explains: “No bank would file a SAR if they knew it was going to be disclosed (to the public). It may well be treated (incorrectly, but nonetheless powerfully) as an accusation. And what’s worse, if a criminal or criminal organization obtained the name of the bank employee who filed the SAR, he or she could be subjected to harassment or physical harm,” Schwartz said.
Overall, banks, whether large, small, community banks, or local branches of international banks are involved in a comprehensive partnership and collaboration, with both regulation agencies and law enforcement through what is known as the Bank Secrecy Act.
The BSA requires financial institutions to keep records of cash purchases of negotiable instruments, file reports of cash transactions exceeding $10,000 (daily aggregate amount), and to report suspicious activity that might signify money laundering, tax evasion, or other illegal activities. BSA is a system developed by law enforcement and regulators who are charged with enforcement and only requires banks to report suspicious activity through SARs.
SARs are required to be filed with the Financial Crimes Enforcement Network (FinCEN) by financial institutions when they detect suspicious activities. SARs are unproven suspicions based on facts collected by BSA compliance investigators working for banks. SARs are not evidence of a crime but are meant to elicit further investigation by law enforcement, if warranted.
By law, banks are not required to suspend, limit, or prevent further activities with those customers they report (although many do on a facts and circumstances basis) , rather their regulatory role is to aid in detecting and notifying the proper authorities of their suspicions.
The success of the system is predicated on the confidentiality of the reports. In addition, banks do not have access to a complete record on customers, or SARs filed by other banks, and therefore are only aware of the activity within their own system.
“As non-government entities, banks help detect suspicious activity, but aren’t law enforcement or government officials to enforce or investigate these individuals,” said Daniel Gutierrez, Director for FIBA. “Each bank has their determination of risk, and many have implemented comprehensive systems to collect as much information and monitor accounts for money laundering, terrorist financing and fraud. Banks also have account closure and concerning activity committees where these matters are discussed at Management levels.”
All major financial institutions are regulated and must follow protocol and regulations that include actions such as developing risk-based anti-money laundering programs, establishing effective customer due diligence systems, file reports of cash transactions exceeding $10,000, run data against Office of Foreign Assets Control (OFAC) and other government lists and invest in the education and training of compliance personnel in specific AML certifications.
After a SAR is filed the financial institution has little to no feedback or information on what actions were taken. The Treasury’s Financial Crimes Enforcement Network has to investigate all filed reports they receive and subsequently delegate to the relevant law enforcement authority for instance the Federal Bureau of Investigation (FBI) or the local police department. Because of the secret nature of these reports there is no available information regarding the outcome of investigations that initiated from a bank issued SAR.
It is in all financial institutions’ best interest to cooperate and not endanger their organizations and/or themselves as there is growing enforcement of personal liability. Alcides Avila, founding partner of ARHMF and an attorney in its Corporate and Financial Services practice and member of the FIBA taskforce to analyze the FinCEN files leak explains: “This breach not only compromises the collaboration between law enforcement and financial institutions, it is illegal to disseminate this information. Also, the misreading of these technical documents might lead to slandering of innocent individuals and/or organizations that did nothing wrong.”
The Florida International Bankers Association, FIBA, endorses thousands of professionals a year throughout the world in certifications including Anti-Money Laundering Certified Associate (AMLCA), Certified Professional in Anti-Money Laundering (CPAML), AML Responsibilities for Managers, CEOs & Directors, Correspondent Banking AML and OFAC Sanctions among others.
To help combat money laundering, and other illicit activity, many banks have instituted internal policies that limit interactions with individuals or corporations who have more than a certain number of SARs on their records. However, it’s important to recognize that the role of financial institutions is to spot and report, much like the famous “if you see something, say something” in the travel industry.
Every year, more than 2 million SARs are filed with FinCEN by financial institutions and regulators and law enforcement do their part in the fight to bring those who are engaged in illicit activity to justice.
Logo – https://mma.prnewswire.com/media/1313561/FIBA_Logo.jpg
SOURCE FIBA Bankers
New Flagship: MDX Prototype Previews Most Premium and Performance-Focused SUV in Acura History
TORRANCE, Calif., Oct. 14, 2020 /PRNewswire-HISPANIC PR WIRE/ — Today’s unveiling of the Acura MDX Prototype previews the fourth-generation of the class-defining Acura MDX, America’s all-time best-selling three-row luxury SUV1. On sale early next year, the new MDX will assume the flagship role in the Acura lineup as the most premium, performance-focused and technologically sophisticated SUV in Acura history. Twenty years after the launch of the first-generation model, the bold new design and sumptuously appointed interior of the new MDX will be bolstered by an arsenal of new Acura technologies, an all-new performance-focused platform with MDX’s first-ever double wishbone front suspension, and the first application of the Type S high performance moniker to an Acura SUV.
“The new MDX marks a turning point for Acura as our new flagship and the most far-reaching effort yet to deliver on our Precision Crafted Performance brand promise,” said Jon Ikeda, vice president and Acura brand officer. “We knew we needed to deliver something more emotional and premium with performance at its core. This new MDX builds on the past 20 years of success and elevates the model to an even stronger position in the market.”
Exterior Design
Enveloped in striking matte finish, the MDX Prototype, shown in both Liquid Carbon and Performance Red, makes a bold statement with its more dynamic and muscular design. The upright grille and long, sculpted hood convey power and presence and are anchored to an even lower and wider body with bulging shoulders and a greenhouse set further back, enabling a 6-inch increase in dash-to-axle dimension.
Signature elements of Acura’s next-generation design language are elegantly integrated with the new more premium and athletic form of MDX, including a three-dimensional Diamond Pentagon grille flanked by four-element JewelEye® LED headlights, underscored by Chicane™ LED daytime running lights, inspired by the Acura ARX-05 race car. The front fascia has been sculpted to highlight the wide grille, integrating fog light housings under side vents that further emphasize the new MDX’s wider track.
In profile view, the 21-inch wheels have been pushed to the corners, giving the MDX Prototype a nearly 3-inch longer wheelbase, aiding both ride quality and more spacious seating in all three rows, as well as a larger and more versatile cargo hold. A sharply sculpted beltline connects the front and rear, where the wide-set Chicane™ LED taillights echo the headlight treatment in front.
Next Level Interior
Befitting its new flagship status, the MDX Prototype presages the production model’s more premium and sophisticated cabin design, with a cleaner, more upright instrument panel taking on a wide structural motif. High-grade, authentic materials trim the interior including open-pore wood with infused metallic flake, polished aluminum and soft-touch Milano leather. An elegant mix of Ebony and Light Orchid leather graces the instrument panel and steering wheel with French stitched detailing. Next-generation Acura sport seats offer a more sculpted form with curvilinear quilting in all three rows, gradient perforation, and high-contrast stitching and piping.
The MDX’s wider body design enables first-class seating with more legroom in all three rows, and notably more headroom for front and third-row occupants. An ultra-wide panoramic moonroof opens the cabin up to provide natural light to all three rows.
Optimally bolstered Acura sport seats offer 16-way power adjustment and integrated massage functionality with a class-leading nine massage modes to relax the driver and front passenger after an exhilarating drive. Acura’s Iconic Drive™ LED illuminates the entire MDX cabin with 27 different lighting schemes tied to driving modes and representative of various locations, such as iconic roads and race circuits around the world.
Advanced Technology
Featuring a myriad of leading-edge Acura technologies, the MDX Prototype debuts Acura’s all-digital Precision Cockpit™, replacing physical gauges with a customizable 12.3-inch driver’s meter. The new MDX also gains the latest generation of Acura’s intuitive and driver-focused True Touchpad Interface™, featuring an ultra-wide, 12.3-inch, full-HD center display (Acura’s largest implementation yet), Acura-exclusive touchpad with “absolute positioning” and a new CPU for improved performance.
The “Signature Edition” ELS STUDIO 3D® premium audio system in the MDX Prototype sets a new standard for concert-quality in-vehicle audio with more than 1000 watts of power, 22 discrete channels and 25 speakers. This elevated tier of ELS system features six ceiling-mounted Highline™ speakers and six carbon fiber coned mid-range woofers including two positioned innovatively in the front console to create a “Center of the Studio” experience with perfect left to right balance. Tuned and perfected by eight-time Grammy® award-winning music producer and sound engineer, Elliot Scheiner, this is the most advanced and powerful audio system ever offered in an Acura vehicle.
Elevated safety technologies include the latest generation of Acura’s Advanced Compatibility Engineering™ (ACE™) Body Structure, with enhanced occupant and pedestrian collision protection capabilities, bolstered by an expanded suite of AcuraWatch™ safety and driver-assistive technologies, including enhanced Road Departure Mitigation, new Traffic Jam Assist and new Low Speed Braking Control. Acura’s next-generation front passenger airbag technology, first seen on the new 2021 TLX and offering improved occupant protection in a wider variety of frontal collision scenarios, will be standard on all new MDX models.
Performance at its Core
The fourth-generation MDX debuts an all-new light truck platform built for athletic handling, refined ride comfort and exceptional cabin quietness. The most rigid Acura SUV body to date, the new MDX is engineered to support Type S-levels of performance as well as advanced collision and pedestrian safety. Anchored to the ultra-rigid new body is a new performance-focused chassis featuring MDX’s first-ever double wishbone front suspension, delivering sharp and sporty handling with improved road holding and ride comfort.
Further aiding handling and all-weather performance is Acura’s available fourth-generation Super Handling All-Wheel Drive™ (SH-AWD®), the only dynamic torque vectoring technology in MDX’s competitive class, extracting maximum grip and cornering precision from the all-new chassis. Superior stopping performance is enabled with Brembo® four-piston brake calipers, finished in a striking Ivory paint, at all four corners.
Drivers can customize the ride, handling, steering, suspension and powertrain performance characteristics using the MDX’s Intelligent Dynamics System (IDS). The IDS unlocks a wider range of personalized driving experiences through pre-set modes as well as giving drivers the ability to customize an Individual dynamic driving mode via the NSX-inspired Drive Mode dial, positioned prominently on the center console.
Powering the fourth-generation MDX will be one of two new powertrains. Standard power will come from Acura’s 3.5-liter V6 with i-VTEC® valvetrain, connected to an incredibly responsive and refined 10-speed automatic transmission. The upcoming MDX Type S will feature a Type S-exclusive 3.0-liter turbocharged V6 producing an estimated 355 horsepower and 354 lb.-ft. of torque, the most powerful engine ever offered in an Acura SUV. All MDX Type S models will put power to the ground through Acura’s fourth-generation SH-AWD® system.
Twenty Years of MDX
Debuting in 2000 as the North American Truck of the Year, the original 2001 Acura MDX was the industry’s first three-row crossover SUV, defining an entirely new category of vehicles that now dominate the segment. Over the past 20 years, across three generations of development, MDX has established itself as America’s all-time best-selling three-row luxury SUV and one of only a handful of luxury models to earn more than 1 million U.S. customers in the past two decades2. MDX also recently surpassed the TL as the best-selling Acura model of all-time.
The fourth-generation MDX will join its three predecessors as designed, developed and produced in North America. The all-new MDX will be built at the company’s East Liberty, Ohio, auto plant, while both the 3.5-liter V6 and new Type S-exclusive 3.0-liter Turbo V6 engines will be produced at the company’s Anna, Ohio, engine plant, which also manufactures the NSX supercar’s twin-turbocharged hybrid V6 power unit. Acura’s 10-speed automatic transmission is built exclusively at the company’s Tallapoosa, Georgia, transmission plant.
About Acura
Acura is a leading automotive nameplate that delivers Precision Crafted Performance – a commitment to expressive styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features five distinctive models – the ILX and TLX sport sedans, the RDX and MDX sport-utility vehicles and the next-generation, electrified NSX supercar. All Acura models sold in North America for the 2021 model year are made in the U.S., using domestic and globally sourced parts.
Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com.
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1 Based MotorIntelligence cumulative total sales among all 3-row luxury SUVs and CUVs, Jan. 1980 – Aug. 2020. |
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2 Based on MotorIntelligence cumulative total sales of all luxury models, Jan. 2000 – Aug. 2020 |
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Video – https://www.youtube.com/watch?v=gPrGPcmIfs8
Photo – https://mma.prnewswire.com/media/1312235/Acura_MDX_SUV.jpg
Photo – https://mma.prnewswire.com/media/1312236/Acura_MDX_Prototype_Interior.jpg
Photo – https://mma.prnewswire.com/media/1312237/Acura_MDX_Prototype_Front_View.jpg
Photo – https://mma.prnewswire.com/media/1312238/Acura_MDX_Prototype_On_Road.jpg
Photo – https://mma.prnewswire.com/media/1312239/Acura_MDX_Prototype_Rear_View.jpg
Logo – https://mma.prnewswire.com/media/458749/acura_logo.jpg
SOURCE Acura
McDonald’s And J Balvin Drop Limited-Edition Merch Collection
CHICAGO, Oct. 15, 2020 /PRNewswire-HISPANIC PR WIRE/ — After the J Balvin Meal hit restaurants across the country last week, the Golden Arches and the global ambassador of Reggaeton are continuing to elevate their collaboration by unveiling a new line of apparel and accessories. The exclusive collection fuses J Balvin’s favorite Colores with his love of McDonald’s food, including the Big Mac, World Famous Fries® and OREO® McFlurry that make up his signature order.
Fans can get their hands on the merch starting today on jbalvinmerch.com. The collection includes pieces ranging from a McFlurry bucket hat, to Big Mac slippers to a temporary tattoo showing off the receipt for the J Balvin Meal. Items are limited in quantity and will be available while supplies last.
“It’s been incredible to see all the excitement from fans over the past week,” said J Balvin. “Not only did I want to bring my personality to the McDonald’s menu, I also wanted to share my energy and creativity in a way that elevates our partnership through an exclusive merch collection that we created with my team. Now people can collect a piece of this collaboration and have it forever … lego!”
For those craving more, the J Balvin Meal is still available to order in restaurants for carry-out, at the Drive Thru, via McDelivery or through the McDonald’s App. The meal includes a Big Mac sandwich, medium World Famous Fries®, and an OREO® McFlurry, and is available at participating restaurants until November 1. Customers who purchase the J Balvin Meal as an offer on the McDonald’s App will receive the McFlurry for free.
McDonald’s and J Balvin are giving fans even more surprises in the weeks to come, so stay tuned!
About McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to nearly 25 million customers every day. Ninety-five percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.
Photo – https://mma.prnewswire.com/media/1313495/McDonalds_McFlurry_Bucket_Hat.jpg
Photo – https://mma.prnewswire.com/media/1313496/McDonalds_slippers.jpg
Photo – https://mma.prnewswire.com/media/1313509/McDonalds_receipt_tattoo.jpg
SOURCE McDonald’s Corporation
Santos Alvarez’s new book Revive Tu Tristeza en Alegría, a heartfelt narrative that contains perspectives that inspire joy and purpose amid sorrow in life
HOUSTON, Oct. 15, 2020 /PRNewswire-HISPANIC PR WIRE/ — The book Revive Tu Tristeza en Alegría was created by Santos Alvarez. Santos is an author who came from El Salvador. She now resides in Houston, Texas. She has been a community activist since 1993 through the Voz y Esperanza del Salvador Foundation that she founded and presides until today.
Santos said this about her book: “Revive Tu Tristeza en Alegría is to love yourself as sweet and salty. Both are enjoyed in life with those around us and those we have, taking care of the most beautiful things in life—humility, respect, and love for one himself—as did others.”
Published by Page Publishing, Santos Alvarez’s new book Revive Tu Tristeza en Alegría will evoke within the readers a sense of gratitude and passion to live life to the fullest in genuine grace, faith, and joy despite the heartbreaking circumstances one may find in life.
Consumers who wish to have their spirits uplifted with resounding wisdom on life’s beauty and quaintness amid pain and heartache can purchase Revive Tu Tristeza en Alegría in any bookstore or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.
For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.
About Page Publishing:
Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.
Photo – https://mma.prnewswire.com/media/1311017/Santos__lvarez.jpg
SOURCE Page Publishing
Fabrizzio Martínez’s new book Fabrilosofía: Definir es limitar, a compelling tome of evoking poems on nature and human emotions and insights
NEW HAVEN, Connecticut, Oct. 15, 2020 /PRNewswire-HISPANIC PR WIRE/ — The book Fabrilosofía: Definir es limitar was created by Fabrizzio Martínez. Fabrizzio is a seventeen-year-old author of Honduran origin with a great interest in philosophy, poetry, and science. His desire is to fulfill his dream of becoming an astronomer.
Fabrizzio said this about his book: “Fabrilosofía: Definir es limitar—a book that brings a set of feelings expressed toward nature and man. With his philosophy based on reflection and contemplation, everything embodied in ink is ineffable and goes to introspection. Filled with pure feeling, you can see the things you feel, and the things you see are felt.”
Published by Page Publishing, Fabrizzio Martínez’s new book Fabrilosofía: Definir es limitar will engulf the readers with wisdom and an overwhelming appreciation for life’s quaintness as they partake in each poem that exudes with grace and countenance.
Consumers who wish to be filled with awe and reflect on humanity and life’s magnificence can purchase Fabrilosofía: Definir es limitar in any bookstore or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.
For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.
About Page Publishing:
Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.
Photo – https://mma.prnewswire.com/media/1311026/Fabrizzio_Mart_nez.jpg
SOURCE Page Publishing
Join Us for a Sesame Street in Communities® Sing-a-long and Storytime In Celebration of Hispanic Heritage Month
WASHINGTON, Oct. 14, 2020 /PRNewswire-HISPANIC PR WIRE/ — “We invite families to join us for a special premiere of a Sesame Street in Communities bilingual (English and Spanish) sing-a-long and story time with Big Bird’s Comfy Cozy Nest read in Spanish,” said Dr. Jane L. Delgado, President and CEO of the Healthy Americas Foundation. “Now more than ever, we need to give families and especially children tips on how to handle their big feelings. It is a great time to come together and sing a song!”
Beloved Sesame Street characters Rosita and Sofia will be hosting Facebook Premiere events:
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When: |
Thursday, October 15, 2020 |
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What: |
Sing-a-long (bilingual) • Noon Eastern time (9am Pacific time) |
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Storytime (bilingual, book read in Spanish) • 7pm Eastern time (4pm Pacific time) |
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Where: |
Register for events at Facebook page @healthyamericas |
The family fun sing-a-long and story time are part of the Healthy Americas Foundation’s Nuestros Niños effort that is supported by the Centene Charitable Foundation. As part of the effort, Sesame Street in Communities bilingual (English and Spanish) videos, storybooks, and activities are being made available in new Comfy-Cozy spaces in Hispanic-serving early childhood centers in twenty cities. The spaces feature a comforting, safe space for children and families. Using the power of the beloved Muppets of Sesame Street, the bilingual resources being made available, including Big Bird’s Comfy-Cozy Nest being read during the Facebook Premiere story time, are designed to build coping skills and foster nurturing connections between children and the caring adults in their lives. The bilingual resources are also available online at www.SesameStreetinCommunities.org.
“We are so proud to bring Sesame Street in Communities to families as part of Nuestros Niños and we are thrilled to celebrate Hispanic Heritage Month with this special sing-a-long and story time,” said Dr. Jeanette Betancourt, Senior Vice President of U.S. Social Impact, Sesame Workshop. “Together with our wonderful partners at the Healthy Americas Foundation and Centene Charitable Foundation, were building a circle of care around all children.”
“The Centene Charitable Foundation is proud to support this important initiative in Hispanic communities throughout the country to promote the well-being of children,” said Marcela Manjarrez-Hawn, Senior Vice President, Chief Communications Officer for Centene. “Together we can make a positive and lasting impact on the health and wellness of kids and families in communities.”
About Sesame Workshop
Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re active in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically-funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit www.sesameworkshop.org.
About Centene Charitable Foundation – Since 2004, the Centene Charitable Foundation has worked to make a difference in communities by investing in organizations and institutions that improve the lives of their neighbors and friends. A central element of Centene’s business strategy involves their focus on the whole person, not just the physical body. That principle has shaped their approach to community investments, paving the way for Centene to continue its support of long-term and far-reaching initiatives that promote strong and healthy communities.
About the Healthy Americas Foundation (HAF)- The Healthy Americas Foundation (HAF) seeks to improve the health of individuals and families throughout the Americas. HAF’s efforts are grounded in the experience of the National Alliance for Hispanic Health and its many partners. For more information, please visit www.healthyamericasfund.org.
Photo – https://mma.prnewswire.com/media/1313118/Healthy_Americas_Foundation_HAF_Storytime_Big_Bird.jpg
SOURCE Healthy Americas Foundation (HAF)
Stars of “Friday the 13th” and “Supernatural” along with musical guests Silversun Pickups, Filter, Beasto Blanco join the “Queen Mary Live: A Virtual Haunt & Music Fest”
LOS ANGELES, Oct. 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — Halloween is not cancelled! The Dark Zone Network announces their biggest Live Streaming Virtual Paranormal Event yet! The revolutionary and innovative creative team at The Dark Zone Network (thedarkzone.tv) is at it again! This time, the people that brought you ground-breaking television like Ghost Hunters, Ghost Mine, Mountain Monsters and more, thrill and entertain viewers with four fully packed days of ghost hunting and Halloween festivities – music and celebration at the world’s most haunted ghost ship, the Queen Mary. Do not miss their latest—and BIGGEST–live streaming, interactive, fully immersive virtual global event – “The Queen Mary – LIVE: A Virtual Haunt and Music Fest!”
Never before has anyone had full and unrestricted access to the Queen Mary. Because it is currently closed to the public, every level, every haunted area will be virtually accessible by anyone watching the live stream. For the first time, the world’s most haunted ghost ship will reveal her secrets to The Dark Zone’s world-wide audience.
Hosted by renowned resident apparitionist Aiden Sinclair, partner Becca Knight and The Dark Zone’s Susan Slaughter, viewers will be treated to more ghost hunting over four days than seen on most reality ghost hunting shows. This is a fully immersive, interactive experience as viewers watch the locked down camera feeds from the safety of their living room couches, looking for shadow figures, objects moving or even full-bodied apparitions. When they spot them, and they always do, they’ll communicate directly with The Dark Zone and the on-site investigators to tell them where to investigate next.
Because it’s their favorite holiday, The Dark Zone will host a full, live-streaming Halloween party and Day of the Dead celebration. TDZ proudly announces music performances from Silversun Pickups, Filter, Beasto Blanco, Dead Sara, Metalachi and Sound Barrier as well as celebrity guests Kane Hodder (Jason from Friday the 13th), Chad Lindberg (Supernatural), Calico Cooper (Alice Cooper’s daughter/Beasto Blanco’s lead singer), and Britton Buchanan (The Voice). There will even be a virtual costume contest with prize giveaways. Oh, and there will be ghosts – and ghost hunters. This event will feature some of the biggest names in the paranormal ghost hunting community to search around in the deepest, darkest depths of The Queen Mary looking for what goes bump in the night.
Step into The Dark Zone on October 29th through November 1st for four terrifying nights of Halloween on the haunted Queen Mary. Tickets are only $19.99 for this once in a lifetime, live streaming, fully immersive, virtual event. Go to www.thedarkzone.tv for tickets and more info. Live, multi-channel stream available to view on Roku and Apple TV.
Contact [email protected] for media inquiries.
SOURCE The Dark Zone Network
CMC Releases Comprehensive Gen Z Study “It’s Time: Ready (or Not) for the Multicultural Majority”
FAIRFAX, Va., Oct. 13, 2020 /PRNewswire-HISPANIC PR WIRE/ — 2020 is not only a critical turning-point year because of a pandemic, racial and social movements, or an election, 2020 also marks the first time the 0 to 17-year-old segment—or any generation, for that matter—is a multicultural majority. Building on more than 20,500 consumer touchpoints to date, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) released the first part of a comprehensive study on Gen Z (ages 13 to 17), IT’S TIME: Ready (or Not) for the Multicultural Majority.
This first section of the study, Cultural Intersection of Politics and Movements, shows that feelings about culture as it relates to race, identity and equality existed well before George Floyd, Breonna Taylor and Ahmaud Arbery came to national attention. Culture plays a critical role in the decisions Gen Zers make—from the brands and content they follow to the understanding of why such protests have erupted. In fact, culture and identity are the very underpinnings for the movements we see today, like #BlackLivesMatter.
“Gen Zers are fueling the American culture as they interpret and reinvent the American theme, not always perfectly executed but aspirational as they value ‘freedom, equality and opportunity’ for all. With a lower ‘Us’ versus ‘Them’ mentality and what appears to be a healthy dose of patience and empathy, Gen Zers believe that, unlike their elders, they can be a driving force for unity in the long game they are playing,” said CMC Research Chair Nancy Tellet, founder, brand & consumer navigator at PureClarity LLC. “We see this unity expressed when even a quarter of non-Hispanic white teens say that issues of hate and racism are most important for them as well. On the flip side, one in four non-Hispanic White teens say the multicultural majority will change America’s values for the worse and are bothered by hearing the Spanish language spoken in public.”
Diversity is simply a way of life, however, for the majority of Gen Z, and this data provides a glimpse into the kinds of cultural shifts and alliances we can expect in the future.
1) Freedom, Equality & Healthcare for All Matter the Most to Gen Zers
All segments value freedom of speech, freedom to make own decisions, and equal opportunity. Pre-COVID, affordability, particularly housing, education, and healthcare, was a “Top Three” issue among all segments, with 82 percent across ages and cultures agreeing that “everyone” should have healthcare coverage—a hot button topic that could play out during this election with the Affordable Care Act hanging in the balance.
2) When It Comes to Race & Ethnicity, Our Identity & Values Diverge
Unique race and ethnic identity are core to both Hispanic & non-Hispanic Black (NHB) teens, many of whom also self-identify as people of color, to the tune of 56 percent and 94 percent, respectively. Racial identity is not consciously central to 86 percent of non-Hispanic Whites (NHW) ages 13 to 49, but they are more likely than their multicultural counterparts to see their identity as “being an American” with patriotism as a top three American value.
Other divergences include “Equal treatment under the law” as a “top three value” cited among non-Hispanic Black (NHB) parents and all multicultural teens, as well as “strong work ethic” among Hispanic parents.
3) Hate and Racism Top Issues Faced by Multicultural Teens While Unity Creates Clout & Comfort
Eighty-two percent of Hispanics & non-Hispanic Blacks that also identify as a “person of color” feel a sense of unity with other minority segments. In fact, 64 percent of multicultural people ages 13 to 49 say, “People of color will come together to leverage their combined political clout,” with 40 percent saying, “all or most of the time.” Teens who identify as a Hispanic or Black understand that hate and racism are the biggest issues they face together (51 percent of Black and 35 percent of Hispanic teens), while teen suicide ranked high among NHW teens as a key issue.
4) Ninety-Four Percent of Gen Zers Say They Will Register to Vote with Multicultural Teens Skewing More Liberal
While most of Gen Z is unsure of its future political party or any party at all, data suggests many will favor the Democratic party, although there is a growing trend among those aged 18 to 29 to identify as independent. Overall, NHW teens and parents are more likely to identify themselves with the Republican party than Hispanics & Blacks, however we see Republican ID erosion with NHWs under the age of 30.
Gen Zers claim to be a politically engaged and socially active generation with 94 percent saying they will register to vote. In addition, the social/political movements they follow are driven by culture.
- Non-Hispanic White parents consider movements relating to affordability, such as affordable housing and a livable minimum wage as most important
- White teens say #metoo is most important to them
- Non-Hispanic Blacks from 13 to 49 agree that #blacklivesmatter is their most important movement
- Immigration rights are most important for Hispanics ages 13 to 49
5) The Multicultural Majority Sees Themselves as the EVOLUTION, not a Revolution
With all these shifting demographics, 55 percent of people 13-49-years-old believe Gen Z’s values will change America, mostly for the better or “just different.” Among the multicultural segment, more than half believe opportunities “will be better” for their children, with 13-17s agreeing. According to a 16-year-old Hispanic female interviewed, “I do think that this generation could be the next step…to unify instead of separate.”
6) Brands Need Cultural Fluency to Survive & Thrive
More than half of people ages 13 to 49 have quit a culturally illiterate brand, saying it offended them or disrespected their values—that number skyrockets to 72 percent among Black female parents ages 25 to 49. Thirty percent of the 13-49 segment said advertising adjacent to offending content was also a brand break-up reason.
With culture often at the heart of purchase decisions, brands are taking a stand against racial and gender discrimination with more than 500 brands, including adidas, Diageo, Honda, Unilever and Verizon, supporting change and participating in the “Stop Hate For Profit” Facebook ad boycott. In addition, brands like Aunt Jemima, Mrs. Butterworth, the NFL Washington D.C. team, and Uncle Ben changed longstanding imagery & history of their brand identities.
Multicultural marketing is no longer a “niche,” or a “nice to have” marketing afterthought. The definition of “white as the norm” or “general market” is no longer applicable for brands targeting people under the age of 35—and as soon as 2033, brands continuing to make this mistake with people under the age of 50 could lose significant market share. Currently, approximately nine out of 10 chief executives, advertising, promotions, and sales & marketing managers are non-Hispanic white. Without deep cultural fluency and insights at the core of every brand strategy, brands risk a break up with Gen Zers and their parents. That is why it is critical for companies to invest in culture marketing specialists from the C-suite and senior executives to junior practitioners.
Methodology & Funders:
- The study received financial or operational support from Kantar, ThinkNow, ViacomCBS and Univision.
- Quantitative research came from 2,418 13-17s (Gen Z) and 25-49 parents of kids 8-12 (65% Millennials/ 35% Xers) with equal sample representation of Hispanics (HISP), non-Hispanic Blacks (NHB) & non-Hispanic Whites (NHW) from January 2020 to February 2020.
- Qualitative interviews with 54 respondents (36T/18P), in-home pairs (HISP/NHB/NHW) and two Gen Z multicultural workshops (HISP/NHB/NHW/Asian-American/Other)
For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook, Instagram, and Twitter at @cmchispanic.
About CMC: Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise.
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SOURCE Culture Marketing Council: The Voice of Hispanic Marketing