Miami Cardiac & Vascular Institute Names Joseph T. McGinn, Jr., M.D., chief of Cardiac Surgery

March 4, 2020

MIAMI, March 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — Miami Cardiac & Vascular Institute, part of Baptist Health and the region’s largest and most comprehensive cardiovascular facility, has named Joseph T. McGinn, Jr., M.D., chief of Cardiac Surgery. Dr. McGinn specializes in the assessment and surgical treatment of patients with coronary artery, aortic and vascular disease. A pioneer in the field of cardiothoracic surgery, he developed the minimally invasive coronary artery bypass grafting method known internationally as the “McGinn Technique.”

Dr. McGinn comes to Miami Cardiac & Vascular Institute from Sanger Heart & Vascular Institute, part of Atrium HealthCare in Charlotte, North Carolina, where he served as endowed chair of Cardiovascular and Thoracic Surgery and professor of Cardiovascular and Thoracic Surgery. Prior to that appointment, he was a leading cardiac surgeon in New York City and served as medical director of the Heart Institute at Staten Island University Hospital for 16 years.

“Dr. McGinn is an expert physician and surgeon and an exceptional leader who has demonstrated excellence in patient care, innovation and team building,” said Barry T. Katzen, M.D., founder and chief medical executive of Miami Cardiac & Vascular Institute. “He will complement our team of highly skilled experts, who are committed to achieving the same goals.”

Jack A. Ziffer, Ph.D., M.D., executive vice president and chief clinical officer of Baptist Health South Florida, added, “We are pleased to have Dr. McGinn join Miami Cardiac & Vascular Institute in this leadership capacity to continue his groundbreaking work and further advance the Institute’s worldwide leadership position in the delivery of cardiovascular care.”

An accomplished educator, Dr. McGinn has trained hundreds of surgeons from around the world in minimally invasive cardiothoracic surgical techniques. His clinical and research efforts have generated hundreds of presentations at scientific symposiums and publications in peer-reviewed medical journals and books. He has been recognized by the American Heart Association for excellence in medicine and received the Samuel L. Koontz Award for Clinical Excellence. He is a Fellow of the American College of Cardiology, the American College of Chest Physicians and the American College of Surgeons and a member of numerous professional societies.

Dr. McGinn earned his medical degree at the State University of New York (SUNY) Downstate Medical Center College of Medicine. He completed an internship and residency in general surgery at SUNY Downstate, serving as chief resident. He also served as chief resident during a cardiothoracic surgery residency at Long Island Jewish Medical Center. He is board certified by the American Board of Surgery, American Board of Thoracic Surgery and the American Board of Surgery, Surgical Critical Care.

Dr. McGinn enjoys boating with his family and is an avid football fan. He has performed 1,500 MICS CABG cases.

About Miami Cardiac & Vascular Institute
Miami Cardiac & Vascular Institute is the largest and most comprehensive cardiovascular facility in the region. The team of multilingual, multidisciplinary specialists pioneered the development of minimally invasive techniques used to treat aneurysms, blockages in veins and arteries and holes in the heart. The Institute leverages the power of Baptist Health’s combined resources of experts, pioneering research, compassionate caregivers and leading-edge treatments and technology.

Miami Cardiac & Vascular Institute is part of Baptist Health South Florida, the largest healthcare organization in the region, with 11 hospitals, more than 23,000 employees, 4,000 physicians and 100 outpatient centers, urgent care facilities and physician practices spanning across Miami-Dade, Monroe, Broward and Palm Beach counties. Baptist Health has internationally renowned centers of excellence in cancer, cardiovascular care, orthopedics and sports medicine, and neurosciences. In addition, it includes Baptist Health Medical Group; Baptist Health Quality Network; and Baptist Health Care On Demand, a virtual health platform. A not-for-profit organization supported by philanthropy and committed to its faith-based charitable mission of medical excellence, Baptist Health has been recognized by Fortune as one of the 100 Best Companies to Work For in America and by Ethisphere as one of the World’s Most Ethical Companies. For more information, visit BaptistHealth.net/Newsroom and connect with us on Facebook, Instagram, Twitter and LinkedIn.

Photo – https://mma.prnewswire.com/media/1099414/McGinn_headshot.jpg

SOURCE Miami Cardiac & Vascular Institute

Empower Field At Mile High To Host Soccer Match Between Mexico And Colombia On Saturday, May 30

March 4, 2020

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International soccer powerhouse teams, Mexico and Colombia, will play a friendly match in Denver, CO on Saturday, May 30, 2020. The event, which will take place at Empower Field at Mile High, is part of the annual Mexican National Team U.S. Tour.

DENVER, March 3, 2020 /PRNewswire-HISPANIC PR WIRE/ — Empower Field at Mile High will host a matchup between soccer powerhouses Mexico and Colombia on Saturday, May 30, as part of the annual Mexican National Team U.S. Tour, it was announced by Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM) on Tuesday.

Tickets for the match will go on sale to the general public on Monday via www.MexTour.org and Ticketmaster at 10 a.m. MT.

Both teams are expected to bring their top rosters as they prepare for important international competitions over the summer. Mexico will be playing in June in the semifinal stage of the CONCACAF Nations League, while Colombia will be participating in the CONMEBOL Copa America.

In 29 matches all-time, Mexico has won 12 games, while Colombia has won 7, with 10 draws between them. The two teams last met in 2012 at Miami’s Hard Rock Stadium, with Colombia winning 2-0.

Colombia features some of the top footballers on the planet, including midfielder James Rodriguez of Spain’s Real Madrid and winger Juan Cuadrado of Italy’s Juventus.

During the last two decades, Denver has hosted the Mexican National Team on several occasions at Empower Field at Mile High and at Dick’s Sporting Goods Park. Mexico last played in Denver on June 19, 2019, defeating Canada 3-1 at Empower Field in a group stage match of the CONCACAF Gold Cup.

To pre-register for future tour ticket information, fans are invited to visit www.MexTour.org for the latest information related to the team’s visit to U.S. cities throughout the year, including full tour schedule, on-sale dates, gameday guide and activities, public events and more. Also, fans can visit the official Mexican National Team U.S. e-store, ShopMNT.com, featuring the latest team gear, including jerseys, hats, team merchandise and more.

Mexican National Team U.S. Tour matches have become one of the most popular events in the sport, with an average of nearly 54,000 fans per game during the 2019 edition. With nearly 90 games played since 2002, the Mexican National Team has been able to use the matches not only to prepare for important competitions like the FIFA World Cup and CONCACAF Gold Cup, but also to reach their fervent fan base across North America.

For a downloadable video clip of Mexico Manager Gerardo “Tata” Martino discussing the game against Colombia, please click HERE (in Spanish).

ABOUT SOCCER UNITED MARKETING
Soccer United Marketing (SUM), the commercial arm of Major League Soccer, has become the preeminent commercial soccer enterprise in North America, overseeing the commercialization, marketing, promotion and operational execution of the region’s most successful soccer entities. SUM holds the exclusive rights to Major League Soccer, the United States Soccer Federation, the Mexican National Team (for the U.S. market), Leagues Cup, Campeones Cup and CONCACAF Properties (Gold Cup™ and CONCACAF Champions League). In addition, SUM held the promotional and commercial rights to the highly successful 2016 Copa America Centenario.

CONTACT:
SETH MEDVIN
DENVER BRONCOS FOOTBALL CLUB
[email protected]
720-391-4033 cell

GABRIEL GABOR
SUM COMMUNICATIONS
[email protected]
917-364-2755

Photo – https://mma.prnewswire.com/media/1098946/VISIT_DENVER_MEXvsCOL.jpg

SOURCE Empower Field at Mile High

Manuel Donato Jimenez Melo And Jessica Jimenez’s New Book Infierno, Gloria, Cristo Y Yo, A Compendium Of Spiritual Poems That Show An Immovable Faith In The Lord

March 4, 2020

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Manuel-Donato-Jimenez-Melo-y-Jessica-Jimenez

DENVER, March 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — The book Infierno, Gloria, Cristo y Yo was created by Manuel Donato Jimenez Melo and Jessica Jimenez. Manuel Donato Jimenez Melo was an advisor to the National Directorate of Community Education, Parents and Family Mothers, Ministry of Education; academic advisor of Globalink Virtual University; director of the Center for Higher Studies Ingenium; motivator and speaker in the professional or spiritual field; and a loving father to Jessica Jimenez.

Manuel Donato Jimenez Melo and Jessica Jimenez said this about their book: “The present selection of poetry is a compendium of the most beautiful firmness of faith, of a transformation and growth in life when we surrender to a God of love and forgiveness, for the author’s own experiences.

In his poetry, my father Manuel D. Jiménez M. is always giving us a call of ‘alert’ in our daily lives but also of ‘hope’ in whom he inspired and was the center of his poetry, as is our Lord Jesus Christ.

I invite you to read with understanding this book, trusting in God that it will be a blessing to your life, as it is for mine.”

Published by Page Publishing, Manuel Donato Jimenez Melo and Jessica Jimenez’s new book Infierno, Gloria, Cristo y Yo will surely inspire readers to reaffirm their faith trust in God as they journey their life and discover their purpose in him.

Consumers who wish to be illuminated with verses that testify to the Lord’s benevolence can purchase Infierno, Gloria, Cristo y Yo in any bookstore, or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1097944/Manuel_Donato_Jimenez_Melo_y_Jessica_Jimenez.jpg

SOURCE Page Publishing

Jorge Cornejo’s New Book Desde Niño Soy Un Vencedor: Encendiendo La Chispa, Is A Tale Of Strength, Willpower, And Courage In The Face Of Great Burdens

March 4, 2020

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ALVIN, Texas, March 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — The book Desde Niño Soy un Vencedor: Encendiendo la Chispa was created by Jorge Cornejo. Jorge is an author who has triumphed life’s hardships by desiring to achieve higher learning.

Jorge said this about his book: “Since I was a child, I am a victor. I was begotten and trained, just as babies are formed—in the dark, in the solitude, and in the silence, where I took everything from me to give birth and conceive it. In those moments and that stage of my life, I felt like a puppy that I found one day, lost, skinny, without any encouragement, fearful, and restless, without knowing what destiny would hold form me. So instead of cutting my veins and taking the ‘easy’ path and saying I can’t do it anymore, I got up, was inspired, and expressed with my handwriting motivation and hope in the face of despair. And at the end of writing it, I no longer felt like a fearful and ownerless puppy. I got up like a lion—strong and vigorous—and I decided to roar as such on a global scale.”

Published by Page Publishing, Jorge Cornejo’s new book Desde Niño Soy un Vencedor: Encendiendo la Chispa will tell readers the noteworthy character of the author as he grapples the odds and strives to rise above the turmoil, ultimately declaring to the world his fulfillment in life.

Consumers who wish to be inspired in their journey to finding their life’s purpose can purchase Desde Niño Soy un Vencedor: Encendiendo la Chispa in any bookstore, or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1097989/Jorge_Cornejo.jpg

SOURCE Page Publishing

Record Truck Deliveries and Strong Car Sales Boost American Honda to February Records and 2020 Gains

March 3, 2020

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Record truck deliveries and strong car sales boost American Honda to February records and 2020 gains. The Acura RDX helped push Acura trucks to a new February mark, while Honda trucks also set a February best, with record sales of HR-V and Passport. Honda Civic gained 11.5 percent for the month. (PRNewsfoto/American Honda Motor Co., Inc.)

TORRANCE, Calif., March 3, 2020 /PRNewswire-HISPANIC PR WIRE/ —

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
120,006	52,298	67,708	107,742	48,859	58.883	12,264	3,439	8,825
+4.2%	+2%	+6%	+4.7%	+2.1%	+6%	+0.4%	+0.7%	+0.3%

“These are challenging times for our industry and the world, so it’s gratifying to see our sales grow in February, led by strong demand for Honda light trucks, and Civic sales gains demonstrating once again that cars still matter,” said Steven Center, Vice President, Auto Sales Division, American Honda Motor Co., Inc. “We will continue to maintain a disciplined approach to the market, focusing on the strength of our products rather than steep discounts, with the introduction this month of the CR-V Hybrid signaling the continued growth of our electrified vehicle lineup.”

Honda	BRAND REPORT
Sales Highlights		Model Notes
Hot on the heels of record February sales, Honda trucks gained an important new family member on March 1 with the launch of the 2020 CR-V Hybrid—Honda’s first electrified CUV. Honda trucks gained 6.6% for best February sales: CR-V rose 7.5%, HR-V set a new record with sales up 14.4%, Ridgeline climbed 46.8%, Odyssey led its segment; and Passport posted an all-time best February, combining with stablemate Pilot to match Feb. 2019 sales. With sales rising 11.5% in February, Civic showed impressive sales strength in what has been a tough market for cars. Honda’s hybrid sedans—Accord and Insight—both gained in February, with Accord Hybrid up 10.7% and Insight gaining 1.6% for the month.		Honda leads the industry in retail sales to under-35-year-olds over the past decade, with Civic and Accord the #1 and #2 cars, CR-V the #1 CUV and Odyssey the #1 minivan.
		CR-V is a perennial best seller, the overall #1 CUV in America over the past 23 years, and now adds the all-new CR-V Hybrid.

Acura	BRAND REPORT
Sales Highlights		Model Notes
The 1-2 punch of MDX and RDX delivered a February record for Acura trucks, with RDX itself setting a new February mark, while Acura cars led gains for the brand. February sales of 4,982 units put RDX back in the record books and Acura’s stalwart MDX delivered 3,858 sales—the two combining for a new Acura February truck sales record. ILX led gains for Acura in February, with a 3.4% gain on sales of 1,083 units—it’s best February since 2016. TLX also gained for the month, up 2.2% on sales of 2,263 vehicles.		Every Acura core model offers an A-Spec appearance package, which attract more than twice the under 35 year old buyers as non A-Spec models.
		More than 99% of all Acuras sold in the U.S. are made in America, with five of the brand’s six models built at the company’s three Ohio auto assembly plants.

	American Honda Vehicle Sales for February 2020
					Month-to-Date					Year-to-Date
					February 2020	February 2019	DSR** % Change		MoM % Change	February 2020	February 2019	DSR** % Change	YoY % Change
	American Honda Total				120,006	115,139	-3.8%		4.2%	221,631	221,278	-3.8%	0.2%
	Total Car Sales				52,298	51,262	-5.8%		2.0%	94,669	98,663	-7.8%	-4.0%
	Total Truck Sales				67,708	63,877	-2.2%		6.0%	126,962	122,615	-0.5%	3.5%
	Honda			Total Car Sales	48,859	47,847	-5.7%		2.1%	88,454	92,624	-8.2%	-4.5%
	Honda			Total Truck Sales	58,883	55,079	-1.3%		6.9%	111,683	106,677	0.6%	4.7%
	Acura			Total Car Sales	3,439	3,415	-7.0%		0.7%	6,215	6,039	-1.1%	2.9%
	Acura			Total Truck Sales	8,825	8,798	-7.4%		0.3%	15,279	15,938	-7.9%	-4.1%
	* Total Domestic Car Sales				45,759	41,205	2.5%		11.1%	82,837	78,714	1.1%	5.2%
			Honda Division		42,404	37,917	3.2%		11.8%	76,769	72,921	1.1%	5.3%
			Acura Division		3,355	3,288	-5.8%		2.0%	6,068	5,793	0.6%	4.7%
	* Total Domestic Truck Sales				67,511	60,775	2.5%		11.1%	126,530	117,261	3.7%	7.9%
			Honda Division		58,686	51,977	4.2%		12.9%	111,251	101,323	5.5%	9.8%
			Acura Division		8,825	8,798	-7.4%		0.3%	15,279	15,938	-7.9%	-4.1%
	Total Import Car Sales				6,539	10,057	-40.0%		-35.0%	11,832	19,949	-43.0%	-40.7%
			Honda Division		6,455	9,930	-40.0%		-35.0%	11,685	19,703	-43.0%	-40.7%
			Acura Division		84	127	-38.9%		-33.9%	147	246	-42.6%	-40.2%
	Total Import Truck Sales				197	3,102	-94.1%		-93.6%	432	5,354	-92.2%	-91.9%
			Honda Division		197	3,102	-94.1%		-93.6%	432	5,354	-92.2%	-91.9%
			Acura Division		0	0	0.0%		0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				107,742	102,926		-3.4%	4.7%	200,137	199,301	-3.5%	0.4%
		ACCORD			18,216	20,254		-17.0%	-10.1%	33,315	39,040	-18.0%	-14.7%
		CIVIC			25,617	22,979		2.9%	11.5%	45,671	44,532	-1.5%	2.6%
		CLARITY			559	1,281		-59.7%	-56.4%	1,034	2,552	-61.1%	-59.5%
		CR-Z			1	1		-7.7%	0.0%	1	1	-3.9%	0.0%
		FIT			2,853	1,745		50.9%	63.5%	5,387	3,150	64.3%	71.0%
		INSIGHT			1,613	1,587		-6.2%	1.6%	3,046	3,349	-12.6%	-9.0%

		CR-V			28,268	26,304		-0.8%	7.5%	54,295	55,456	-5.9%	-2.1%
		HR-V			8,114	7,093		5.6%	14.4%	15,571	13,067	14.5%	19.2%
		ODYSSEY			6,494	6,658		-10.0%	-2.5%	12,116	12,486	-6.8%	-3.0%
		PASSPORT			3,109	1,848		55.3%	68.2%	5,955	1,974	189.8%	201.7%
		PILOT			9,688	10,990		-18.6%	-11.8%	17,453	19,546	-14.2%	-10.7%
		RIDGELINE			3,210	2,186		35.5%	46.8%	6,293	4,148	45.8%	51.7%

	Acura Division Total				12,264	12,213		-7.3%	0.4%	21,494	21,977	-6.0%	-2.2%
		ILX			1,083	1,047		-4.5%	3.4%	2,018	1,852	4.7%	9.0%
		NSX			9	22		-62.2%	-59.1%	18	53	-67.4%	-66.0%
		RLX / RL			84	127		-38.9%	-33.9%	147	246	-42.6%	-40.2%
		TLX			2,263	2,219		-5.9%	2.0%	4,032	3,888	-0.4%	3.7%

		MDX			3,843	3,833		-7.5%	0.3%	6,804	6,801	-3.9%	0.0%
		RDX			4,982	4,965		-7.4%	0.3%	8,475	9,137	-10.9%	-7.2%

	Selling Days				26	24				51	49
	**** Electrified Vehicles				4,078	4,534		-17.0%	-10.1%	7,388	9,146	-22.4%	-19.2%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.

Photo – https://mma.prnewswire.com/media/1098806/American_Honda_2020_Acura_RDX.jpg

PDF – https://mma.prnewswire.com/media/1098807/Honda_February_2020_Sales.pdf

Logo – https://mma.prnewswire.com/media/477245/HONDALOGO_Logo.jpg

SOURCE American Honda Motor Co., Inc.

Texas housing market continued to break records in 2019

March 3, 2020

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AUSTIN, Texas, Feb. 27, 2020 /PRNewswire-HISPANIC PR WIRE/ — For the fifth consecutive year, the Texas housing market broke records in terms of the number of homes sold and median price, according to the 2019 Texas Real Estate Year in Review report released today by Texas Realtors.

“There is no doubt that the Texas housing market continues to shine, as detailed in this report boasting sustained demand and price appreciation,” said Cindi Bulla, 2020 chairman of Texas Realtors. “However, two of every three homes being sold are now more than $200,000, which puts homeownership out of reach for many Texans. This continued challenge is a top priority of Texas Realtors, as affordability needs to be addressed before it becomes a crisis.”

Home sales across the state increased 4% in 2019, with 357,238 homes sold. This is a smaller increase than the 4.4% increase in 2018.

Median home price increased 3.2% from the prior year to $240,000. Price class distribution showed that the largest percentage of homes sold across the state (33.1%) fell in the $200,000–$299,000 price range.

Jim Gaines, Ph.D., chief economist with the Real Estate Center at Texas A&M University, explained, “2019 was another record-breaking year in Texas real estate. We saw the rates of increase for median price and sales volume normalize. The national housing market is predicted to be one of the strongest parts of the economy this year, and in Texas we’re expecting another record-breaking year as home construction picks up and interest rates remain low.”

Housing inventory across the state decreased 0.1 months to 3.1 months of inventory in 2019. According to the Real Estate Center, a market balanced between supply and demand has between 6.0 and 6.5 months of inventory.

Homes spent an average of 59 days on the market, one day more than 2018. Active listings statewide increased 5.8% from 2018 to 2019.

Chairman Bulla concluded, “Texas Realtors are partnering with cities, counties, state legislators and private entities to address supply solutions and identify homeownership opportunities for Texas consumers in price ranges affordable to our primary labor force.”

About the Texas Real Estate Year in Review Report
Data for the Texas Real Estate Year in Review Report is provided by the Data Relevance Project, a partnership among local REALTOR® associations, their MLSs, and Texas REALTORS®, with analysis by the Real Estate Center at Texas A&M University. The report provides annual real estate sales data from a statewide perspective and for 25 metropolitan statistical areas in Texas. To view the report in its entirety, visit TexasRealEstate.com.

About Texas REALTORS®
With more than 135,000 members, Texas REALTORS® is a professional membership organization that represents all aspects of real estate in Texas. In 2020, Texas REALTORS® is celebrating a century of shaping Texas by being the advocate for private property rights, maintaining the highest standards of professionalism, and providing its members with the tools to achieve success. Visit texasrealestate.com to learn more.

Contact:
Morgan Moritz
[email protected]
512-448-4950

Logo – https://mma.prnewswire.com/media/175272/texas_association_of_realtors_logo.jpg

SOURCE Texas REALTORS

CMC Honors Nestlé with the 2020 Marketer of the Year Award

March 3, 2020

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AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results. (PRNewsfoto/AHAA: The Voice of Hispanic Mar)

FAIRFAX, Va., March 3, 2020 /PRNewswire-HISPANIC PR WIRE/ — The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced today that Nestlé USA is the winner of the 2020 CMC Marketer of the Year Award. Nestlé joins a prestigious short list of elite brands that have received the award, including AARP, Ford, McDonald’s, Sprint, State Farm, Toyota and Walmart. Alicia Enciso, CMO, Nestlé USA will accept the award and will discuss Nestlé’s efforts and commitment to their multicultural audience at CMC’s 2020 Annual Summit. The session will take place on Wednesday, April 29 at the Westin Times Square in New York City.

“This recognition by the Culture Marketing Council is an incredible honor, and representative of our hard work and dedication for the last decade,” said Enciso. “Prioritizing our multicultural audience is incredibly important to ensure that we are inclusive and that we positively impact the community and the growing majority.”

To be considered for this prestigious award, companies had to demonstrate a top-down commitment to multicultural marketing and significant spending commensurate with the opportunity in marketing efforts targeting Hispanics. Nestlé has been committed to advertising to the multicultural market since 2010, with product categories more than doubling with Hispanic audiences.

“We are living in a time where brands are being forced to step up and appeal to an entirely new audience, and Nestlé is ahead of the game,” said CMC Chair Gonzalo Del Fa, president of GroupM Multicultural. “In the last year, and throughout the last decade, Nestlé has taken the time and creativity necessary to become a frontrunner in the Hispanic market across its multiple brand portfolios.”

Abuelita, one of the most traditional brands from Nestlé’s portfolio, has been able to reach millennials beyond expectations, connecting with multigenerational households and younger consumers. The brand has created very appealing content to bicultural Hispanics utilizing digital media to present the brand in very relevant contexts, winning awards for its digital activations and recently partnering with Ximena Sariñana.
Coffee-mate (CM) is the market leader in creamers and currently has more penetration with Hispanics than with non-Hispanics.
Outshine introduced all-natural fruit bars “paletas” that successfully compete with traditional Hispanic brands. Nestlé created partnerships with relevant brands like Tajin and utilized Univision’s DR talent Argelia to establish a strong bond with this target. The brand now has higher awareness, consideration, and trial with Hispanics than with “general market” consumers.
Hispanics represent twice the growth rate for Hot Pockets.
For more than five years in a row, Nescafé Clásico has increased market share and continues to develop the soluble coffee business. Nestlé created and maintains a partnership with superstar Ricky Martin that has brought a fresh outlook for the brand and category, doubling its market share.
NIDO continued its compound annual growth and has created a new segment in the milk nutrition category for toddlers.
Over 50 percent of Nesquik’s growth comes from Hispanic sales

Nestlé’s 360 approach also extends beyond brand-specific efforts and into their corporate offices. They encourage employees to keep cultural values alive through sharing recipes on blog posts to connect with consumers in celebrating key holidays like Three Kings Day, Día de los Muertos, Mother’s Day and more. Additionally, Nestlé has made it a priority to recruit employees of all backgrounds, with nearly half of Nestlé MBA candidates coming from diverse backgrounds, including Hispanics.

Taking place April 27-29 at the Westin Times Square in New York City, the CMC Annual Summit is the premier Multicultural Marketing Conference featuring dynamic and interactive sessions with notable newsmakers, C-suite leaders and top trendsetters in the industry. This year, the summit will focus on the rise of the multicultural majority with thought-provoking content to arm a new generation of culture creators with proven strategies to make an impact in today’s complex marketplace.

For more information, visit culturemarketingcouncil.org and follow CMC on Facebook and Twitter at @cmchispanic using the conference hashtag #RightNow.

About CMC: Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

Nestlé USA is committed to enhancing quality of life and contributing to a healthier future for individuals and families, for our communities and for the planet. The company’s food and beverage portfolio includes some of the most recognizable brands in the United States including Coffee mate, DiGiorno and Nestlé Toll House as well as category disruptors such as Sweet Earth, and are in nearly every home in the country. With Nescafé, Nestlé Starbucks Coffee and Chameleon Cold Brew, Nestlé USA also boasts the largest coffee portfolio in the U.S. Nestlé USA is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food and beverage company, which has been named among “The World’s Most Admired Food Companies” by Fortune magazine for twenty-three consecutive years. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

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SOURCE Culture Marketing Council: The Voice of Hispanic Marketing

Mazda Reports February Sales Results

March 3, 2020

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IRVINE, California, March 3, 2020 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) today reported total February sales of 28,385 vehicles, an increase of 19.0 percent compared to February 2019. Year-to-date sales totaled 52,006 vehicles, an increase of 18.5 percent. With 26 selling days in February, compared to 24 the year prior, the company posted an increase of 9.8 percent on a Daily Selling Rate (DSR) basis.

Sales Highlights

The CX-9 saw its best February with 2,926 vehicles sold, an increase of 20.8 percent compared to February 2019. Year-to-date sales of the CX-9 increased 27.9 percent, with 5,478 vehicles sold.
The CX-5 also had its best February with sales totaling 14,462 vehicles, an increase of 8.1 percent compared to February 2019. Year-to-date sales of the CX-5 increased 13.9 percent, with 27,370 vehicles sold.
Sales of the all-new CX-30, which launched in November, totaled 3,754 in February. Year-to-date sales of CX-30 totaled 6,122.
Sales of the MX-5 increased 77.0 percent, with 807 vehicles sold. Year-to-date sales of the MX-5 increased 49.8 percent, with 1,203 vehicles sold.
CPO sales totaled 5,453 vehicles in February, an increase of 23.6 percent compared to February 2019. Year-to-date CPO sales increased 21.8 percent, with 10,118 vehicles sold.
Mazda Motor de Mexico (MMdM) reported February sales of 4,706 vehicles, a decrease of 6.6 percent compared to February last year. Year-to-date sales decreased 6.6 percent, with 9,490 vehicles sold.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through approximately 620 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.


	Month-To-Date				Year-To-Date

	February	February	YOY %	% MTD	February	February	YOY %	% MTD
	2020	2019	Change	DSR	2020	2019	Change	DSR

Mazda3	3,759	4,610	(18.5)%	(24.7)%	6,255	9,206	(32.1)%	(34.7)%
Mazda6	1,730	1,906	(9.2)%	(16.2)%	3,485	3,525	(1.1)%	(5.0)%
MX-5 Miata	807	456	77.0%	63.4%	1,203	803	49.8%	43.9%
CX-3	947	1,081	(12.4)%	(19.1)%	2,093	2,052	2.0%	(2.0)%
CX-30	3,754	0			6,122	0
CX-5	14,462	13,379	8.1%	(0.2)%	27,370	24,031	13.9%	9.4%
CX-9	2,926	2,422	20.8%	11.5%	5,478	4,282	27.9%	22.9%


CARS	6,296	6,972	(9.7)%	(16.6)%	10,943	13,534	(19.1)%	(22.3)%
TRUCKS	22,089	16,882	30.8%	20.8%	41,063	30,365	35.2%	29.9%

TOTAL	28,385	23,854	19.0%	9.8%	52,006	43,899	18.5%	13.8%


*Selling Days	26	24			51	49

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SOURCE Mazda North American Operations

Outset Medical Announces Appointment of James Hinrichs to Board of Directors and Chairman of the Audit Committee

March 3, 2020

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SAN JOSE, California, March 3, 2020 /PRNewswire-HISPANIC PR WIRE/ — Outset Medical, a leading med tech innovator delivering first-of-its-kind technology into the growing global dialysis market, today announced the appointment of James Hinrichs to its Board of Directors. In addition to his board service, Mr. Hinrichs will serve as Chair of the company’s Audit Committee.

“We are thrilled to have Jim join our Board of Directors,” said Outset Medical CEO, Leslie Trigg. “With a 30-year track record of both private and public company success, his governance and financial operations experience in high-growth environments will be invaluable to Outset.”

Mr. Hinrichs has held the role of Chief Financial Officer at multiple companies including Alere Inc. until its sale to Abbott Labs, and CareFusion Corporation until its sale to Becton Dickinson. Mr. Hinrichs also currently serves as a director of Orthofix Inc., Integer Holdings, Acutus Medical and Cibus. He holds undergraduate and graduate degrees in business from Carnegie Mellon University.

“Outset is poised for significant growth, and I’m incredibly excited to join their board,” said Mr. Hinrichs. “The expanded commercialization of Tablo will give providers much needed innovation to reduce the cost and complexity of delivering dialysis.”

Dialysis is delivered to more than 550,000 U.S. patients several times per week to remove waste products and excess fluid from patients with kidney failure. Although more than 85 million dialysis treatments take place in the United States each year at an estimated annual cost of ~$75 billion, little meaningful technology or service model innovation has been introduced in decades.

Outset Medical’s Tablo was designed as an enterprise solution to reduce the cost and complexity of dialysis, while improving the experience for patients and providers. With real-time water purification and dialysis fluid production integrated in a single, compact system, Tablo functions like a dialysis clinic on wheels. Requiring just an electrical outlet and tap water to operate, Tablo frees providers from having to rely on expensive clinic infrastructure, enabling on-demand, cost-effective dialysis in a range of use environments. Tablo was designed to look and feel like an intuitive consumer product, keeping end-user simplicity in mind. Wireless data, sensor-based automation, and an animated touchscreen make Tablo easy to learn and use for healthcare professionals and patients alike.

About Outset Medical

Outset Medical is dedicated to delivering patient-centered dialysis through service model and technology innovation aimed at reducing cost and transforming the patient care experience. Outset’s Tablo^® System is FDA-cleared and CE-marked for use in acute and chronic care settings. In addition to its acute and chronic care commercial expansion, the company is conducting a clinical trial exploring the use of Tablo for home dialysis. For more information, visit www.outsetmedical.com and follow the company on Twitter at @OutsetMedical.

SOURCE Outset Medical, Inc.

NCOA Statement: Congress Must Protect Older Adults from COVID-19

March 3, 2020

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ARLINGTON, Virginia, March 3, 2020 /PRNewswire-HISPANIC PR WIRE/ — The following is a statement from James Firman, President and CEO of the National Council on Aging (NCOA).

“On behalf of millions of vulnerable older adults, NCOA strongly urges Congress to take immediate steps to provide an appropriate level of funding for a strong, comprehensive public health campaign to fight the deadly coronavirus disease (COVID-19). This campaign should include messaging about prevention strategies that reaches all populations, in both community and institutional settings. Equally important is ensuring that diagnostic tests, vaccines when available, and treatments to address symptoms for those who become ill, be accessible and affordable to all populations.

“NCOA believes that a fully funded public health response that includes providing Medicare coverage of potential vaccines and other treatment options will save lives. We urge Congress to significantly increase by several magnitudes the White House’s current $2.5 billion budget to combat this disease.

“Resources are needed to support state and local health departments as they mount strategies to address local need, including partnering with their aging services providers and health care entities to meet the unique needs of the older adult population. NCOA also supports additional funding for Medicare to cover not just any potential vaccines but to provide and expand culturally competent telehealth services to communities and patients. This would increase access to life-saving screening and treatment by extending the reach of health care providers, reduce the risk of additional exposure, and improve the sharing of clinical data. These are all desirable public health outcomes when dealing with a potential epidemic.

“Due to weakened immune systems and the presence of chronic conditions, older adults are especially vulnerable to the coronavirus. The latest research found the median age of those infected to be 59. In the United States, the first reported virus-related fatalities were Americans over age 50, and the data available from China and other countries mirrors those results. NCOA believes more significant investment now will save the lives of our parents, grandparents, older adult relatives, and neighbors and help contain the spread of this deadly virus in our communities. NCOA stands ready to assist in outreach and education efforts pertaining older adults. We urge Congress to lead on this issue.”

About NCOA
The National Council on Aging (NCOA) is a trusted national leader working to ensure that every person can age well. Since 1950, our mission has not changed: Improve the lives of millions of older adults, especially those who are struggling. NCOA empowers people with the best solutions to improve their own health and economic security—and we strengthen government programs that we all depend on as we age. Every year, millions of people use our signature programs BenefitsCheckUp®, My Medicare Matters®, and the Aging Mastery Program® to age well. By offering online tools and collaborating with a nationwide network of partners, NCOA is working to improve the lives of 40 million older adults by 2030. Learn more at www.ncoa.org and @NCOAging.

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SOURCE National Council on Aging