Refreshed 2020 Honda Civic Type R Makes U.S. Debut at 2020 Chicago Auto Show

February 6, 2020

The 2020 Honda Civic Type R made its U.S. debut at the Chicago Auto Show today, appearing for the first time in public in its new Boost Blue exterior color scheme. The 2020 Civic Type R brings a number of changes and improvements to Type R’s winning formula, with revised styling, improved handling and braking, better engine cooling and the addition of standard Honda Sensing® safety and driver-assistive technologies.

CHICAGO, Feb. 6, 2020 /PRNewswire-HISPANIC PR WIRE/ — Fresh from its world debut at the Tokyo Auto Salon last month, the 2020 Honda Civic Type R made its U.S. debut at the Chicago Auto Show today, appearing for the first time in public in its new Boost Blue exterior color scheme. The 2020 Civic Type R brings a number of changes and improvements to Type R’s winning formula, with revised styling, improved handling and braking, better engine cooling and the addition of standard Honda Sensing^® safety and driver-assistive technologies.

Headlining the changes to the 2020 Civic Type R are numerous improvements to its world-beating driving dynamics. New two-piece brake rotors and brake pads are designed to reduce fade and improve high-speed braking efficiency, while suspension revisions for 2020 include updated dampers for improved ride comfort, stiffer rear bushings for better grip, and revisions to the front suspension and steering for even better steering feel. Additionally, the grille has been redesigned to allow better engine cooling under high demand.

Inside, the 2020 Civic Type R will feature additional refinement that includes a new Alcantara™-wrapped steering wheel, and a new shifter with a restyled knob and shorter shift throws. Every 2020 Civic Type R will be equipped with the Honda Sensing^® suite of safety and driver-assistive technologies, making the Honda Sensing^® suite standard equipment on all Civic models and trims when the 2020 Type R it goes on sale.

Under the hood, the 2020 Civic Type R draws power from a race-bred 2.0-liter direct-injected and turbocharged 4-cylinder engine with VTEC™ valvetrain putting out a peak 306 horsepower and 295 lb.-ft. of torque (both SAE net), with power to the front wheels delivered through a close-ratio 6-speed manual transmission and limited-slip differential. As before, drivers can choose between three driving modes – Comfort, Sport and +R – that vary suspension firmness, steering and throttle response. New for 2020 is Active Sound Control, which modifies interior sound in concert with the chosen drive mode. The Type R’s selectable drive modes and sophisticated design make it both a thrilling companion on a mountain road or a racetrack and a remarkably civilized daily driver with a degree of flexibility unmatched in its competitive set, especially at the price.

Additional information about the 2020 Civic Type R, including pricing and all specifications, will be available later when it goes on sale later this winter.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2019, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

For More Information
Additional media information including detailed pricing features and high-resolution photography of all 2019 Honda models is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

Photo – https://mma.prnewswire.com/media/1087052/01_2020_Honda_Civic_Type__R.jpg
Logo – https://mma.prnewswire.com/media/451598/Honda_Logo.jpg

SOURCE American Honda Motor Co., Inc.

Acura Transforms “Beat That” Commercial into Mobile Racing Game

February 6, 2020

0

Acura’s “Less Talk, More Drive” television thrill ride of a commercial has become a bona fide mobile racing game called "Beat That," where players can race through multiple gaming eras in some of the Acura brand’s most iconic vehicles. (PRNewsFoto/Acura)

TORRANCE, Calif., Feb. 6, 2020 /PRNewswire-HISPANIC PR WIRE/ — Acura is taking its challenge to “Beat That!” to the next-level by turning its exhilarating new commercial into a competitive mobile racing game: acura.com/playbeatthat. Acura’s “Less Talk, More Drive” television thrill ride of a commercial (acura.us/lesstalkmoredrive) has become a bona fide mobile racing game where players can race through multiple gaming eras in some of the Acura brand’s most iconic vehicles.

Free to play on desktop and mobile devices, “Beat That” the game enables players to race to the finish line of six unique tracks in one of six Acura vehicles featured in the “Less Talk, More Drive” TV spot. Each track represents an iconic era of gaming, from the popular 8-bit style of the ’80s and ’90s, to more photo-realistic treatments of modern gaming. Each Acura vehicle offers its own unique driving character and performance attributes, ranging from an original 1991 NSX to the Acura’s latest design – the Type S Concept.

Levels:

Level 1: 1991 Acura NSX – 8-bit Beach
Level 2: 1998 Acura Integra Type R – Warehouse Complex
Level 3: 2020 Acura RDX A-Spec – Snowy Summit
Level 4: Acura ARX-05 Daytona Prototype race car – Grand Prix Circuit
Level 5: 2020 Acura NSX – Super Skyway
Level 6: Acura Type S Concept – Cyber Tunnel

“Beat That” is the first mobile racing game where visuals from each individual level match the styles that were prevalent in games from that specific car’s era. As the game progresses, so do the years featured in the graphic treatments and music. Beating a specific lap time unlocks the next level of the game for racing. Once a player completes a lap, they can challenge a friend to “Beat That,” by completing a lap at a faster time.

How to “Beat That”

Players can challenge others to “Beat That” in several ways. The game features dynamic share cards allowing players to share times and challenge their social networks. These share cards contain the level, vehicle, and individual lap time that each gamer earned on a specific track. In addition to being able to share across social feeds, players also can send a challenge to friends and family through Facebook Messenger or any other instant messaging platform.

Players also can test their skills through challenge lap times on the daily top 10 or all-time top 10 leaderboard. They can do so by clicking the “Challenge” button next to an individual lap time on the leaderboard. This will overlay a “ghost car” of that run into the game, giving the player the chance to “Beat That” time.

Social Sharing

As an added bonus, Acura continues to utilize GIPHY across social campaigns, this time creating “Beat That” GIFs using assets from the game. Players can use these GIFs to create their own Acura-styled game in the GIPHY Arcade.

In addition to the mobile and desktop versions, “Beat That” is available for play in the Facebook Instant Games platform. Players can access this version by visiting: https://fb.gg/play/acura-beat-that. The mobile and desktop versions can be played at acura.com/playbeatthat.

About Acura

Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features six distinctive models – the RLX premium luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV, and the next-generation, electrified NSX supercar.

Five of the six Acura models sold in North America are made in central Ohio, using domestic and globally-sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com. Follow Acura on social media at Acura.us/SocialChannels.

Photo – https://mma.prnewswire.com/media/1086974/Acura_Beat_That_Game.jpg
Logo – https://mma.prnewswire.com/media/458749/acura_logo.jpg

SOURCE Acura

Leaders from El Paso and Ciudad Juárez met in Mexico City with Government Officials

February 6, 2020

0

Delegación de la Ciudad de El Paso Texas y representantes del sector público, privado y académico durante su visita a la Secretaría de Economía

MEXICO CITY, Feb. 6, 2020 /PRNewswire-HISPANIC PR WIRE/ — Last week, stakeholders across the public, private and academic sectors in El Paso, Texas and Ciudad Juárez, participated in important meetings in Mexico City to discuss matters of bi-national relevance, such as economic development, education, tourism, and migration in the border region.

Delegation from the city of El Paso, Texas, and representatives from the public, private and academic sectors during their visit to the Secretary of the Economy

The delegation, organized by the Consul General of Mexico in El Paso, Mauricio Ibarra Ponce de León, and headed by the Mayor of El Paso, Dee Margo, supports the objective of building a sustainable bi-national economy, while building strong ties with the Mexican government.

“This mission allowed us to strengthen our relationship with Mexico; we identified several opportunities for collaboration in matters that are important for our region,” said Mayor Dee Margo. “We believe this visit will allow mutual, long-term benefits to be achieved.”

“There are more students from Mexico at UTEP than at any other university in America and our graduates live and work on both sides of the border. We want to continue to work closely with our public and private sector partners to strengthen our ties with Mexico and benefit the region we serve.”

Marcelo Ebrard, Foreign Secretary of Mexico, talked about the importance of improving collaboration in the region. Assistant Secretary Luz María de la Mora, pointed out that USMCA offers certainty to investors and highlighted the importance of these visits, because they allow areas of opportunity on the border to be identified.

The Secretary of Economic Development and the Secretary of Tourism of Mexico City, Fadlala Akabani and Carlo Mackinlay, respectively, pointed out areas of mutual benefit and the possibility of signing a “Sister City” agreement between Mexico City and El Paso region was also discussed.

The busy agenda also included meetings with the Commissioner of the National Migration Institute, Francisco Garduño, with representatives from the United States Embassy in Mexico, and representatives from the Mexican Council of Foreign Trade (COMCE).

Also included in the delegation visiting Mexico City was El Paso County Judge Ricardo Samaniego; the President of the University of Texas in El Paso (UTEP), Dr. Heather Wilson; the Executive Director of Borderplex, Jon Barela; Directors of Economic Development from both El Paso and Ciudad Juárez; Representatives from the Border Relations Committee in the City of El Paso.

Contact:
Olivia Zepeda
(915) 493-0716
[email protected]
https://www.intersectionofpossibilities.com

Photo – https://mma.prnewswire.com/media/1085585/FOTO_ELP_CDMX.jpg

SOURCE La ciudad de El Paso Texas

February Is Teen Dating Violence Awareness Month

February 6, 2020

0

AUSTIN, Texas, Feb. 6, 2020 /PRNewswire-HISPANIC PR WIRE/ — During February’s Teen Dating Violence Awareness Month, domestic violence and youth advocacy organizations are inviting Americans to work together to prevent dating abuse through the #1Thing campaign. Studies show one in three high school students experience physical and/or sexual violence by someone they are dating.

Data shows that dating violence is experienced by nearly 1.5 million high school students nationwide each year and nearly half (43%) of all college women and one third (28%) of college men report having experienced either abuse or controlling behaviors in a dating relationship.

“Dating violence is an epidemic that is 100% preventable. We need to support our teens with education about dating violence prevention,” says Katie Ray-Jones, CEO of The National Domestic Violence Hotline and its project loveisrespect. “If every teen can understand just one more thing, we can prevent dating abuse.”

Throughout the month, participants are encouraged to engage others on social media using #1Thing, and download the #1Thing Action Guide.

“With 1 in 3 teens experiencing dating violence, it is clear that all teens are at risk,” says Katie Ray-Jones. “We want everyone to come together to promote messages highlighting the differences between healthy, unhealthy, and abusive relationships.”

Follow #TDVAM2020 and #1Thing to join the conversation.

Feb. 9-15: It’s Respect Week! It’s time to get educated about unhealthy behaviors.
Feb. 10, 1:00 PM EST: Join the webinar “Update on Teen Dating Violence: #1Thing to Start a Movement” – loveisrespect, the U.S. Department of Health and Human Services, and the One Love Foundation will discuss the epidemic of dating abuse, current dating trends among young people, and what to look for in a healthy relationship. Register here.
Feb. 11: Wear orange today and share on social media why you stand against dating abuse.

loveisrespect.org is a project of The National Domestic Violence Hotline. Its purpose is to engage, educate and empower young people to prevent and end abusive relationships. Advocates provide support through online chat at loveisrespect.org, text loveis to 22522* or call 1-866-331-9474, 24/7/365. *Msg&Data Rates apply on text for help services. Read our privacy policy and Terms & Conditions. Text STOP to 22522 to unsubscribe. Text HELP to 22522 for tech support.

The National Domestic Violence Hotline relies on the generous support of individuals, private gifts from corporations, foundations, and federal grants. It is funded in part by Grant Number 90EV0426 from the Administration on Children, Youth and Families, Family and Youth Services Bureau, U.S. Department of Health and Human Services. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Administration for Children and Families or the U.S. Department of HHS.

SOURCE The National Domestic Violence Hotline

Kelly D. Aguilar Galeano’s New Book Tu Partida Se Volvió Poesía, Is An Emotionally Driven Book Of Poetry Detailing Woes And The Healing Of Hearts

February 6, 2020

0

PITTSBURGH, Feb. 6, 2020 /PRNewswire-HISPANIC PR WIRE/ — The book Tu Partida Se Volvió Poesía was created by Kelly D. Aguilar Galeano, an author who hails from La Unión, El Salvador. She is currently in her third year as a student of modern languages at the University of El Salvador.

Kelly D. Aguilar Galeano said this about her book: “The pain of a love break is a fire that does not go out easily. It is also inevitable that it does not weaken the heart for a while. We believe we have everything when we hold hands and cross our eyes, when silence meets kisses, or when we simply know that we are in the company of someone. Everything seems to shine back then. However, the real challenge comes after that—dealing with those memories, accompanied by sleepless nights, a hot coffee, and a night sky. Those days are when you struggle to ignore your memories, just so that the day does not end as painful as usual. These verses are written especially for those who live with heartbreaking memories of a sudden farewell; for those who loved and did not get the same privilege; and finally, for those who remain standing, even if their hearts are impaired.”

Published by Page Publishing, Kelly D. Aguilar Galeano’s new book Tu Partida Se Volvió Poesía will envelop readers with evoking and relatable poems that tell about pains of heartbreak and a desire to move on and find bliss after the storm.

Consumers who wish to understand the ways of love and life can purchase Tu Partida Se Volvió Poesía in any bookstore, or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1086034/Kelly_D__Aguilar_Galeano.jpg

SOURCE Page Publishing

Gregorio Martínez’s New Book Fuente Inagotable De Toda Bendición Y Sabiduría: Génesis, Is A Powerful Read That Shares The Benevolence Of God

February 6, 2020

0

WINDSOR, Calif., Feb. 6, 2020 /PRNewswire-HISPANIC PR WIRE/ — The book Fuente Inagotable de Toda Bendición y Sabiduría: Génesis was created by Gregorio Martínez. Gregorio is from Michoacán, Mexico and is a pastor of the Church Ministry of Jesus Christ True Vine in Windsor City, California.

Gregorio Martínez said this about his book: “The purpose of this book is for every reader to know God’s plan for his creation too. He will realize that God marked man with a blessing mission.

God’s intention and will was, is, and always will be that man be blessed with every blessing—spiritual, material, and social.

Through this book, the reader will be able to realize that it comes from the divine blessing, from the abundance of all blessings, from the immutable spiritual perfection, from an irresistible manner, from a continuous communion with God, from total freedom I have that is unlimited, and from endless wisdom.

It is the first chapter of the book of Genesis, which reveals and demonstrates that God, apart from making man and woman in his image and likeness, also blessed man and woman, declaring that everything was good in a great way.

Already in chapter 2 of Genesis, he reveals how God blesses once again; this time, he blessed the seventh day, demonstrating that the purpose in doing man and woman and all things, including all animals, was that they were beings living in total blessing.”

Published by Page Publishing, Gregorio Martínez’s new book Fuente Inagotable de Toda Bendición y Sabiduría: Génesis will teach readers the importance of devoting one’s life to God to partake of his promise of salvation and blessing.

Consumers who wish to understand the magnitude of having a deeper relationship with the Lord can purchase Fuente Inagotable de Toda Bendición y Sabiduría: Génesis in any bookstore, or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1086103/Gregorio_Martinez.jpg

SOURCE Page Publishing

Super Bowl Champs Chairman and CEO Clark Hunt and Wife Tavia Endorse Explore God Miami Initiative

February 5, 2020

0

A safe place to explore your difficult questions.

MIAMI, Feb. 5, 2020 /PRNewswire-HISPANIC PR WIRE/ — More than 100 churches and groups came together on Super Bowl Sunday to kick off a new Community Outreach Initiative called Explore God Miami. Miami-Dade-area residents and visitors are invited to explore answers to common questions people have about God and faith over the next seven weeks. Questions like, “Is there a God?” “Why does God allow pain and suffering?” and “Is Christianity too narrow?” will be explored in Sunday services and in casual discussion groups.

“We had a chance to learn about the Explore God outreach last week during our trip to Miami for Super Bowl LIV, and we were excited about the potential impact the event could have on the South Florida community,” said Tavia and Clark Hunt. “Explore God Miami presents a unique opportunity to unite a diverse group of people from a broad spectrum of backgrounds and beliefs and tackle some of the most important questions life has to offer. We hope everyone will take advantage of this incredible community event.”

“Explore God Miami is the largest evangelistic outreach in Miami since the Billy Graham Crusade in 1949. The initiative has united more churches across denominations and cultural barriers than ever before in our city. This will likely become one of the greatest movements of God in Miami in our generation,” said James Drake, the chairman of the Explore God Miami Steering Committee.

Unprecedented Unity Among Miami Churches

The churches and groups involved represent more than 30 denominations and 4 languages. People of all faiths and backgrounds are encouraged to attend services or conversation groups to share their perspectives on these big questions.

Explore God President Jamie Radtke said, “Millions bring their questions and struggles to Explore God as they search for truth about God and guidance in their faith journeys. Our content and initiatives like Explore God Miami are designed to welcome all people into healthy conversations about God and faith. We’re excited to see the impact on the Miami area, and we’re thankful for the support of Clark and Tavia Hunt.”

Explore God Community Outreach Initiatives have taken place across the nation, including Austin, Chicago, Dallas/Ft. Worth, Raleigh, and Richmond. These initiatives unite communities across cultural, racial, and faith backgrounds to encourage a deeper exploration of questions we all have about God.

How to Participate

The Explore God Miami Community Outreach Initiative runs through March 21, 2020. Participating churches and social groups across the Miami area are hosting sermon series and open Explore God Discussion Groups to address seven of the most common spiritual questions. Everyone is invited to join, and there is no cost to attend. For more information, visit www.ExploreGod.com/Miami.

Contact: Explore God
Karen Parsons
[email protected]
(800) 762-4394

Logo – https://mma.prnewswire.com/media/1086710/Explore_God_Logo.jpg

SOURCE Explore God

Banking Industry: Humans Are Not for Sale and Our Banks Are Not Open for Those Funds

February 5, 2020

0

MIAMI, Feb. 5, 2020 /PRNewswire-HISPANIC PR WIRE/ — In and around large-scale events like the recent national football championship, human trafficking increases exponentially. Miami was host of the mega sports event this year and prepared for this by complying with training of hotel employees in areas like housekeeping and front desk in compliance with the State of Florida requisites regarding annual trafficking awareness. Currently, there are 40.3 million global victims of human trafficking, but when people think about combating human trafficking, private financial institutions and bankers are usually not the first things that come to mind.

Human trafficking is estimated to generate $150.2 billion per year, according to the Financial Flow from Human Trafficking report recently published by the Financial Action Task Force (“FATF”) and the Asia/Pacific Group on Money Laundering. If these dollars are to be legitimized they will need to be “cleaned” and inserted into the economy through some type of financial institution.

Therefore, private banking institutions play a critical role in helping to identify the crime, the potential victims, and those who are victimizing them. As laws crack down on detecting money laundering activities, including human trafficking, criminals are becoming more sophisticated in finding ways to conceal the traces of their illicit wealth.

It is expected that today financial institutions can identify suspicious activity and money laundering through potential transactions, like continued and excessive accommodation and transportation expenses such as airline tickets, train tickets, and hotel rooms for the victim as they tend to be moved around domestically or internationally.

Other key indicators include a lack of fixed living expenses, repeated mobile numbers or addresses in various profiles, employment reference being used to open multiple accounts, and large deposits of money that are almost immediately withdrawn, among others. Tellers play a crucial role since they can identify a pattern of victims being escorted by a handler or translator when making changes to accounts in person.

The banking industry faces many obstacles in being able to develop a comprehensive human trafficking detection system but the industry recognizes the need for this. It is estimated that the global anti money laundering market size is expected to reach USD 1.99 billion by 2025, according to a new report by Grand View Research, Inc.

Best practices indicate banks must consider four steps: background information, sharing of information between institutions and regulators, extensive due diligence or application of KYC (know your customer) and reporting any suspicious activity to the proper authorities.

David Schwartz, President and CEO of the Florida International Bankers Association (‘FIBA’) says banks need to stay ahead of the game: “We need to share capabilities and information through partnerships between the public sector, private sector, civil society and non-profit organizations.”

This is going to be the focus of this year’s annual AML Compliance Conference organized by FIBA to be held March 16 – 18^th in Miami. An iconic symposium that brings together industry leaders and regulators from FinCEN, Homeland Security, Office of the Special Narcotics Prosecutor, FBI and the Federal Reserve, among others for an open dialogue to shed light on subjects such as these.

Schwartz announced that Rani Hong will be a keynote speaker. Rani is a survivor of child trafficking & United Nations GIFT Special Advisor.

“There needs to be increased information sharing among stakeholders to improve the effectiveness of efforts to combat human trafficking through the related money laundering,” he added.

The role banking plays in curbing and helping to combat human trafficking, along with other illegal activities, is fundamental to combat these crimes and nonprofit industry organizations like FIBA have made this a top priority in their agenda.

SOURCE FIBA Bankers

Acura Dominates Luxury in 2020 KBB ‘5-Year Cost to Own’ Awards

February 5, 2020

0

TORRANCE, Calif., Feb. 5, 2020 /PRNewswire-HISPANIC PR WIRE/ — Acura was named the top luxury brand in Kelley Blue Book’s (KBB) 2020 5-Year Cost to Own Awards, with the Acura ILX topping the Entry-Level Luxury Car category for the fifth-straight year and the Acura MDX taking top-billing in the Luxury Mid-Size 3-Row segment, a third win for MDX.

The KBB 5-Year Cost to Own Awards honor new vehicles and brands with the lowest projected cost of ownership, based on Kelley Blue Book’s 5-Year Cost to Own data for new cars over an initial five-year ownership period. According to KBB, Acura had “several key models in its lineup perform well above the segment average in many vehicle ownership cost categories.”

The Acura ILX is the #1 retail model in segment, finished 2019 with its best sales performance in four years, up 30 percent, and was also the fastest growing model in segment in 2019¹. Acura’s MDX is the best-selling 3-row luxury SUV of all-time and 2019 marked its eighth consecutive year of sales over 50,000 units².

About Acura

Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features six distinctive models – the RLX premium luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV, and the next-generation, electrified NSX supercar.

Five of the six Acura models sold in North America are made in central Ohio, using domestic and globally-sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com. Follow Acura on social media at Acura.us/SocialChannels.

¹ Based on Urban Science DataHub™ retail sales data in the Premium Compact Car segment 2019CY.
² Based on Motor Intelligence total sales data for all 3-row luxury SUVs 1980-2019CY.

Photo – https://mma.prnewswire.com/media/1085751/2020_Acura_ILX.jpg
Logo – https://mma.prnewswire.com/media/458749/acura_logo.jpg

SOURCE Acura

Survey Finds Road Trips Are Millennials’ Secret To Disconnecting From Busy Life And Enjoying Quality Time

February 4, 2020

0

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

IRVINE, California, Feb. 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — In this busy world, consumers of all generations are engaged in a silent battle to disconnect from work and social media — and the devices that keep them tethered to both. Millennials are no different. A recent survey of 1,004 Millennials (aged 23-38) living in the U.S., conducted by Kelton Global on behalf of Mazda, revealed that if given free time, they would most like to hit the road for a trip, with 39 percent of respondents saying they would head out for a driving adventure. That is 50 percent more Millennials than those who would choose to be a homebody for the weekend to binge content — only 26 percent.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8514251-mazda-survey-driving-road-trip/

Driving not only allows Millennials to disconnect, but also provides an opportunity to reconnect with their travel companions. Almost two-thirds, or 64 percent, of Millennials agree road trips create quality time with their passengers. In fact, their choice of travel companions reiterates their yearning for a connection. Almost all Millennials, at 92 percent, agreed that if they had to pick, they would rather go on a road trip with a loved one than a celebrity musician, athlete, actor or social media star.

However, the Mazda Millennial Drivers Survey also uncovered that 22 percent of Millennial drivers would give their car an “A” rating as a getaway companion. Limited storage, uncomfortable seating, hard-to-reach settings, among other issues mean Millennials often think twice before going on a road trip.

Key findings include:

Lack of Confidence. Many Millennials are hesitant to make the drive, as 72 percent say there is at least one reason that has held them back from taking a road trip. Frequently cited reasons were lack of confidence in their own driving abilities (28 percent are not comfortable driving in inclement weather and 19 percent don’t trust their skills at the wheel on unfamiliar terrains), while another 15 percent feel their vehicle is not high-performance enough to handle the adventure.
Storage Issues. More than three-quarters (76 percent) of Millennial drivers have experienced difficulties trying to fit what they want to bring along into their car. Among those who’ve had issues with cargo space, the top items they wish they had enough room for include camping or sporting equipment (63 percent), luggage (46 percent), and even space to take their pets on road trips (29 percent). In fact, 1 in 10 Millennials admit they have missed out on a road trip because they didn’t have enough space for all their gear.
Physical and Mental Side Effects. Eighty-three percent of Millennials have experienced a physical or mental side effect from driving for long periods of time. Close to half of Millennials (43 percent) put more comfortable interior on their wish-list of features that would make driving more enjoyable.

“The results of this study show that Millennials want to reclaim the roads and bring back the road trip — but it also highlights how many are not taking a trip of their dreams because of an inadequate vehicle,” said Dino Bernacchi, chief marketing officer for Mazda North American Operations. “Mazda has been focused on how driving makes you feel for more than 50 years and as a brand rooted in essentialism and ingenuity, we are discovering new ways to heighten driving experiences. While all our vehicles deliver on this feeling, the CX-30 brings the best of what is next from a company that is known for being a driver’s car. As we look to 2020 and our 100th year in business, Mazda will continue pursuing its goal of rekindling the excitement of the road trip and the enjoyment of driving.”

The Antidote to Digital Fatigue

The all-new Mazda CX-30 is the ideal crossover to get Millennials on the road for their next adventure, as it is designed to be agile in the city but equipped with the utility and performance capability to go almost anywhere. In addition, Mazda optimizes the driving experience for the real world by studying human traits, tendencies and abilities. The result is the application of an essentialist design ethos that focuses on removing busy elements for a refined, comfortable and responsive experience.

The Mazda CX-30 has class-leading horsepower of 186 hp¹, features Mazda’s new off-road traction assist and Mazda Connected Services. It also realizes two contrasting design concepts with the flowing beauty of a coupe and bold proportions of an SUV. The all-new CX-30 is rounded out with a premium feeling interior cabin, engineered to reduce road noise inside the car (while promoting meaningful conversations), abundant cargo space and ergonomically designed seats to ensure the driver and passengers are comfortable. For more information on the CX-30 or other Mazda vehicles, visit MazdaUSA.com.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through approximately 620 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.

Logo – https://mma.prnewswire.com/media/648475/Mazda_North_American_Operations_Logo.jpg

SOURCE Mazda North American Operations