Immigration Detainees who participated in the Voluntary Work Program at the Northwest Detention Center may be affected by a class action lawsuit

February 4, 2020

SEATTLE, Feb. 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — A class action lawsuit has been filed in federal court in Tacoma, Washington, against The GEO Group, Inc., the owner and operator of the Northwest Detention Center. The name of the case is Nwauzor, et al. v. The GEO Group, Inc., No. 17-cv-05769. A federal judge decided that this lawsuit should be a class action on behalf of a “Class” or “Class Members” that includes all civil immigration detainees who participated in the Voluntary Work Program at the Northwest Detention Center at any time since September 26, 2014.

This notice summarizes the rights of Class Members and their options before an upcoming trial. More information is in a detailed notice available at the website below. Class Members must decide whether to stay in the Class and be bound by whatever results, or ask to be excluded and keep their right to sue GEO. There is no money available now, and no guarantee there will be.

This lawsuit is about whether GEO is an ’employer’ and whether the Class Members are ’employees’ under the Washington Minimum Wage Act. And if so, whether GEO violated the Act by failing to pay Class Members the minimum hourly wage under Washington law for work performed under the $1-a-day Program. GEO denies the allegations made in the lawsuit. The Court has not decided whether GEO did anything wrong.

Class Members have a choice of whether to stay in the Class or not, and they must decide this now. If they stay in the Class, they will be legally bound by all orders and judgments of the Court, and they won’t be able to sue, or continue to sue, GEO as part of any other lawsuit for backwages owed between September 26, 2014, and the date of trial. If Class Members do not make a decision by March 24, 2020, they will forfeit the opportunity to bring an individual action for the same damages in the future.

The Court has approved Ugochukwu Goodluck Nwauzor and Fernando Aguirre-Urbina to serve as the Class Representatives. The Court has also appointed the law firms of Schroeter Goldmark & Bender, Open Sky Law, PLLC, and Menter Immigration Law PLLC of Seattle, WA, and the Law Office of R. Andrew Free of Nashville, TN, to represent the Class.

If Class Members want to participate in the class action against GEO and they want to have the Class Representatives and Class Counsel represent their interests, they are not required to do anything at this time. Class Members may also hire their own lawyer to appear in Court on their behalf.

If Class Members ask to be excluded from the Class, they will keep any rights to sue GEO for these claims and will not be bound by any orders or judgments of the Court. If they do not want to participate in the lawsuit, they must send a Request to Be Excluded form (or similar document) by mail, email, fax or other method of delivery to the Notice Administrator at the locations identified below. The Request to Be Excluded must be in writing and delivered, transmitted, or postmarked on or before March 24, 2020.

The Request to Be Excluded form must be delivered to the Notice Administrator by mail, email or fax to the following address:

Nwauzor, et al. v. The Geo Group, Inc.
c/o JND Legal Administration
PO Box 91226
Seattle, WA 98111

Email: [email protected]

Fax: (206) 788-8766

If Class Members have any questions or want a detailed notice or other documents about this lawsuit and their rights, they can visit www.VWPClassAction.com; or email JND Legal Administration at [email protected]; or call:

Toll-Free in U.S.: 855-961-0959
Seattle-Tacoma, Washington Area: 206-806-6835
Toll-Free in Mexico: 1-800-733-4126

SOURCE JND Legal Administration

CDI Labs Launches Two New Powerful Assays to its Biomarker Discovery Platform

February 4, 2020

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MAYAGUEZ, Puerto Rico and BALTIMORE, Feb. 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — CDI Laboratories, Inc. Antygen Division announced the addition of two powerful new assays to its biomarker discovery platform. HuScan and VirScan are the first commercial use of PhIP-seq technology developed in the laboratories of Steve Elledge & Ben Larman. HuScan detects antibodies against the entire human proteome via long peptides on the surface of bacteriophages, antibody pulldown and sequencing readouts. VirScan detects antibodies against the proteomes of every viral strain known to infect humans in the same manner. These portfolio additions further strengthen CDI as a global leader in patient-derived antibody biomarker discovery.

HuScan and VirScan are powerful tools for interrogating immune system changes via patient antibody levels as well as infectious virus exposure and changes to patient antibody composition caused by viral infection.

(see https://www.youtube.com/watch?time_continue=3&v=AYbtPRinbyE&feature=emb_title)

In addition to diagnostics, both assays are particularly useful for discovering biomarkers to differentiate clinical trial cohorts for cancer immune-oncology, autoimmune disease, neurodegeneration, viral infection, other immunotherapies and in cross-reactivity assessment of antibodies as research reagents.

“These new assays complement our HuProt™ proteome microarray platform, making CDI’s Antygen Division the most comprehensive proteomics platform in the world – focusing on the increasingly important field of patient autoantibody biomarker discovery,” said Scott Paschke, CDI VP. “Furthermore they expand our ability to contribute important data to the rapidly growing area of cancer immunotherapy.”

CDI’s Antygen Division offers HuScan and VirScan as custom discovery services using patient-derived antibodies in biological fluids. Other services including assay design, contract research and bioinformatics are available.

About CDI – A privately-owned biotechnology corporation, CDI’s Antygen Division focuses on contract research services to enable R&D of future therapeutic and diagnostic tools to proceed more rapidly and cost-effectively. The Company exports products and offers services worldwide and is expanding its clientele base and its academic and industrial collaborations.

For more information, visit https://cdi.bio/ or https://antygen.com/

Media Contact:
Scott Paschke, VP
CDI Laboratories Inc
518-534-2881 (direct)
[email protected]

SOURCE CDI Laboratories

Luz Caraballo’s New Book Tiempos Y Sazones, An Entrancing Collection Of Poems With Evoking Ideas And Feelings From The Heart And Mind

February 4, 2020

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NORTH BERGEN, N.J., Feb. 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — The book Tiempos y Sazones was created by Luz Caraballo. Luz Caraballo is an author who earned a baccalaureate, a master’s, and a doctorate in child education and administration. She hails from Guayanilla in Barrio Pasto, Puerto Rico.

Luz Caraballo said this about her book: “This work allows us to observe a very distant, foggy, forgotten time. Where painful realities, events, anecdotes and the pain of life went unnoticed. You can glimpse the lament in prose for disdain, satire and slander, from which sunk in poverty seeks to refresh your life with a little love or perhaps disappointment. The author is attached to lived experiences, optimisms, times, seasonings of the reality of an era. He notes in his poems the irony of the environment that apparently has no choice, and a change made it worse than an irony. In his verses, the unfulfilled promises and the disappointments of love are palpated; and in one or another prose, one feels the palpitation of a people making grooves without yuntas or pruning shears. More intensely, he points out that there is no slavery without freedom. In many of his verses, he lets his oppressed spirit get drunk at the time. Then, detaching itself from that past, it adheres like ivy to many other promises and new hope. Hope that imitates power and endurance. In his endurance he relives his last times and leaving the morning mist aside he wakes up to new times and seasons. His new career for life shines his light while in his heart with golden notches he leaves these words written: ‘Hope has power.'”

Published by Page Publishing, Luz Caraballo’s new book Tiempos y Sazones will captivate readers with its relatable view of life that reveals their innermost thoughts and emotions.

Consumers who wish to be inspired in life by understanding and appreciating its eccentricity can purchase Tiempos y Sazones in any bookstore, or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1084720/Luz_Caraballo.jpg

SOURCE Page Publishing

Ziizvan Zelaya’s New Book 40 Jades, Is An Entrancing Compendium Of Poetry Filled With Passion, Yearning, And A Sense Of Adventure

February 4, 2020

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NEW YORK, Feb. 4, 2020 /PRNewswire-HISPANIC PR WIRE/ — The book 40 Jades was created by Ziizvan Zelaya. Ziizvan is an author from Honduras who has a deep love for family, friends, and God.

Ziizvan Zelaya said this about his book: “40 Jades are characters that come out of the notes of a guitar, written with the hands of a poetic heart. They are continuous dreams full of love, passion, and secrets. 40 Jades returns us to the house, to love, to friends, to fertile places, to the universe, and to the woman with the soul of jade and shadows. It is an eternal lover with loneliness, illusions, anguishes, and scars that have been stoned with kisses, hugs, peace, struggles, and betrayals. The vice of a few steps found the compass. It is a freedom that teaches us to travel on the train with a view of the flowers, painted walls, green mornings, and fleeting snow.
On one of those silent mornings, 40 Jades turns from drops to ravines, from rivers to seas, and it was oceans that wet the bodies of dust.”

Published by Page Publishing, Ziizvan Zelaya’s new book 40 Jades will enchant readers with vivid juxtapositions that perfectly paint the grace of life, as reflected in the wiles of the mind and the fervor of the heart.

Consumers who wish to feel the hearth of love, belongingness, and healing can purchase 40 Jades in any bookstore, or online at Apple iTunes, Amazon.com, Google Play, or Barnes and Noble.

For additional information or inquiries, you can contact Page Publishing, through the following number: 866-315-2708.

About Page Publishing:

Page Publishing is a traditional full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create, not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of authors can leave behind these tedious, complex, and time-consuming issues and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.

Photo – https://mma.prnewswire.com/media/1084724/Ziizvan_Zelaya.jpg

SOURCE Page Publishing

Ismael Cala to host America Business Forum 2020, considered “the Davos of Latin America”

February 3, 2020

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MIAMI, Feb. 3, 2020 /PRNewswire-HISPANIC PR WIRE/ — Ismael Cala, life strategist, author and communicator, will be the official host at America Business Forum 2020, the largest global forum of leaders in Latin America, which will be held at Punta del Este (Uruguay), and will be attended by more than 5,000 government officials, representatives of the private sector and NGOs.

The gathering, scheduled for February 7, 2020, constitutes a unique opportunity for understanding the present moment, forecasting the region’s future and creating a space for interaction and networking among key global leaders of the highest impact.

“The 2020 gathering provides an awakening for the region. It’s time for a game change in our approach to the world of business and productivity, to see it in a holistic context encompassing wellbeing, the culture of peace, and the development of our countries. I’ll be interviewing business executives, people who through their example have given us a legacy of success, though we’ll also be talking about their failures and some of the things they’ve had to learn,” Ismael Cala explained.

Committed to innovation and technological development in a world that’s sustainable and given to gender equality, the America Business Forum will feature the participation of CEOs, political leaders and high impact entrepreneurs who will be sharing their life stories and vision in a globalized and changing world. Speakers will attempt to inspire and help their listeners to understand the evolution of our role in the process of generating value in a variety of areas of interest, such as technology, sports, sustainability, entertainment, journalism and fashion, and thus start driving change and global impacts from Latin America.

Ignacio González, President of the America Business Forum, said that the project has “the potential to transform Punta del Este into the Davos of Latin America.”

“In this context, Ismael Cala is the ideal host for initiating us into this journey, not only because of his personal warmth, his journalistic discipline and his great ability as an interviewer, but also for what he himself represents as a leader of renewal in our time,” adds González.

America Business Forum will take place at the Punta Convention Center, on February 7, starting at 9:00 o’clock. Speakers will include Italian entrepreneur Giuseppe Cipriani, Argentine actor and producer Adrián Suar, Chilean actor Benjamín Vicuña, Uruguayan filmmaker Federico Álvarez, television host Don Francisco, psychologist Pilar Sordo and neuroscientist Facundo Manes.

ABOUT ISMAEL CALA

A life and business strategist, Ismael Cala is the host of an interview program that airs in some twenty countries. For five and a half years he was the host of CALA on CNN en Español. A businessman and social entrepreneur. Author of eight bestsellers on themes of leadership, entrepreneurship and personal development, including El poder de escuchar (‘The power of listening’), and Despierta con Cala (‘Wake up with Cala’). Cala was born in Santiago de Cuba in 1969, and holds a degree in Art History from Oriente University. He is the co-author of the book “Beat the Curve,” with Brian Tracy. He is the President and founder of the Cala Enterprises Corporation and the Ismael Cala Foundation.

SOURCE Cala Enterprises

Honda Trucks Set Records, Acura Cars Rise for American Honda in January

February 3, 2020

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TORRANCE, California, Feb. 3, 2020 /PRNewswire-HISPANIC PR WIRE/ —

American Honda trucks and Honda brand trucks captured new January sales records as HR-V set a new mark and Ridgeline deliveries jumped almost 60% for the month. While the industry continues its dramatic shift toward light trucks, Honda entered 2020 by maintaining its retail market share gains with passenger cars, led by Civic with sales of 20,054 units.

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
101,625	42,371	59,254	92,395	39,595	52,800	9,230	2,776	6,454
-4.3%	-10.6%	+1%	-4.1%	-11.6%	+2.3%	-5.5%	+5.8%	-9.6%

“As we enter a new decade, we will continue to focus on our core values and maintain the kind of sales discipline that has made us a retail sales leader in the industry,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “The arrival of our new CR-V Hybrid next month will also bring new opportunities to further strengthen our light-truck lineup and extend our two-year streak of record electrified vehicle sales.”

Honda	BRAND REPORT
Sales Highlights		Model Notes
Honda trucks captured a new January sales record as HR-V also set a new mark and Ridgeline deliveries jumped almost 60%. While the industry continues its dramatic shift toward light trucks, Honda entered 2020 by maintaining its retail market share gains with passenger cars, led by Civic with sales of 20,054 units. Honda brand trucks set a new January record, gaining 2.3% on sales of 52,800 vehicles. HR-V set an all-time record in January with a strong 24.8% increase on sales of 7,457 units. Ridgeline sales jumped 57.1% for the month, with 3,083 deliveries. CR-V started the year strong, topping 26,000 sales in January, while Civic surpassed 20,000.		2020 CR-V Hybrid	Coming off a 5^th straight year of record sales, Honda’s light truck lineup gets its first electrified model with the launch of the all-new 2020 CR-V Hybrid early this year.
		2020 Civic	Honda is looking to extend its two-year run as the retail #1 passenger car brand in America, led by Civic, which leads the industry in sales to first-time, Millennial and Gen Z car buyers.

Acura	BRAND REPORT
Sales Highlights		Model Notes
Acura cars found sales strength again with a 6% gain in January as the brand’s gateway luxury sedan continued its segment-leading ways. The TLX sedan also rose in the first month of 2020 as buyers continue to recognize its balanced goodness. ILX scored its best January sales since 2016, gaining a robust 16.1%, while TLX sales rose 6%. Acura light trucks entered 2020 on a bit of a hangover after an incredible finish to 2019, but RDX and MDX still posted sales of almost 6,500 units.		2020 MDX	MDX just surpassed cumulative sales of 1-million units in the U.S., continuing its run as America’s best-selling 3-row luxury SUV of all-time.
		2020 ILX	Acura’s gateway model, the ILX, was the retail #1 and fastest-growing model in segment with the highest percent of sales from under-35 buyers among all compact luxury sedans

	American Honda Vehicle Sales for January 2020
					Month-to-Date				Year-to-Date
					January 2020	January 2019	DSR** % Change	MoM % Change	January 2020	January 2019	DSR % Change**	YoY % Change
	American Honda Total				101,625	106,139	-4.3%	-4.3%	101,625	106,139	-4.3%	-4.3%
	Total Car Sales				42,371	47,401	-10.6%	-10.6%	42,371	47,401	-10.6%	-10.6%
	Total Truck Sales				59,254	58,738	0.9%	0.9%	59,254	58,738	0.9%	0.9%
	Honda			Total Car Sales	39,595	44,777	-11.6%	-11.6%	39,595	44,777	-11.6%	-11.6%
	Honda			Total Truck Sales	52,800	51,598	2.3%	2.3%	52,800	51,598	2.3%	2.3%
	Acura			Total Car Sales	2,776	2,624	5.8%	5.8%	2,776	2,624	5.8%	5.8%
	Acura			Total Truck Sales	6,454	7,140	-9.6%	-9.6%	6,454	7,140	-9.6%	-9.6%
	* Total Domestic Car Sales				37,078	37,509	-1.1%	-1.1%	37,078	37,509	-1.1%	-1.1%
			Honda Division		34,365	35,004	-1.8%	-1.8%	34,365	35,004	-1.8%	-1.8%
			Acura Division		2,713	2,505	8.3%	8.3%	2,713	2,505	8.3%	8.3%
	* Total Domestic Truck Sales				59,019	56,486	4.5%	4.5%	59,019	56,486	4.5%	4.5%
			Honda Division		52,565	49,346	6.5%	6.5%	52,565	49,346	6.5%	6.5%
			Acura Division		6,454	7,140	-9.6%	-9.6%	6,454	7,140	-9.6%	-9.6%
	Total Import Car Sales				5,293	9,892	-46.5%	-46.5%	5,293	9,892	-46.5%	-46.5%
			Honda Division		5,230	9,773	-46.5%	-46.5%	5,230	9,773	-46.5%	-46.5%
			Acura Division		63	119	-47.1%	-47.1%	63	119	-47.1%	-47.1%
	Total Import Truck Sales				235	2,252	-89.6%	-89.6%	235	2,252	-89.6%	-89.6%
			Honda Division		235	2,252	-89.6%	-89.6%	235	2,252	-89.6%	-89.6%
			Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				92,395	96,375	-4.1%	-4.1%	92,395	96,375	-4.1%	-4.1%
		ACCORD			15,099	18,786	-19.6%	-19.6%	15,099	18,786	-19.6%	-19.6%
		CIVIC			20,054	21,553	-7.0%	-7.0%	20,054	21,553	-7.0%	-7.0%
		CLARITY			475	1,271	-62.6%	-62.6%	475	1,271	-62.6%	-62.6%
		FIT			2,534	1,405	80.4%	80.4%	2,534	1,405	80.4%	80.4%
		INSIGHT			1,433	1,762	-18.7%	-18.7%	1,433	1,762	-18.7%	-18.7%

		CR-V			26,027	29,152	-10.7%	-10.7%	26,027	29,152	-10.7%	-10.7%
		HR-V			7,457	5,974	24.8%	24.8%	7,457	5,974	24.8%	24.8%
		ODYSSEY			5,622	5,828	-3.5%	-3.5%	5,622	5,828	-3.5%	-3.5%
		PASSPORT			2,846	126	2,158.7%	2,158.7%	2,846	126	2,158.7%	2,158.7%
		PILOT			7,765	8,556	-9.2%	-9.2%	7,765	8,556	-9.2%	-9.2%
		RIDGELINE			3,083	1,962	57.1%	57.1%	3,083	1,962	57.1%	57.1%

	Acura Division Total				9,230	9,764	-5.5%	-5.5%	9,230	9,764	-5.5%	-5.5%
		ILX			935	805	16.1%	16.1%	935	805	16.1%	16.1%
		NSX			9	31	-71.0%	-71.0%	9	31	-71.0%	-71.0%
		RLX / RL			63	119	-47.1%	-47.1%	63	119	-47.1%	-47.1%
		TLX			1,769	1,669	6.0%	6.0%	1,769	1,669	6.0%	6.0%

		MDX			2,961	2,968	-0.2%	-0.2%	2,961	2,968	-0.2%	-0.2%
		RDX			3,493	4,172	-16.3%	-16.3%	3,493	4,172	-16.3%	-16.3%

	Selling Days				25	25			25	25
	**** Electrified Vehicles				3,310	4,612	-28.2%	-28.2%	3,310	4,612	-28.2%	-28.2%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsfoto/American Honda Motor Co., Inc.)

Photo – https://mma.prnewswire.com/media/1085196/2020_Honda_Ridgeline.jpg
PDF – https://mma.prnewswire.com/media/1085197/Honda_January_2020_Sales.pdf
Logo – https://mma.prnewswire.com/media/477245/HONDALOGO_Logo.jpg

SOURCE American Honda Motor Co., Inc.

Mazda Reports January Sales Results

February 3, 2020

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Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

IRVINE, California, Feb. 3, 2020 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) today reported total January sales of 23,621 vehicles, an increase of 17.8 percent compared to January 2019. With 25 selling days in January, compared to 25 the year prior, the company posted an increase of 17.8 percent on a Daily Selling Rate (DSR) basis.

Sales Highlights

Sales of Mazda’s crossovers, including the CX-3, CX-30, CX-5 and CX-9, increased 40.7 percent in January with 18,974 vehicles sold.
The CX-9 saw its best January with 2,552 vehicles sold, an increase of 37.2 percent compared to January 2019.
January sales of the CX-5 increased 21.2 percent compared to January 2019 with 12,908 vehicles sold.
January sales of the CX-3 increased 18.0 percent with 1,146 vehicles sold.
Sales of the all-new CX-30, which launched in November, totaled 2,368.
Sales of the Mazda6 increased 8.4 percent with 1,755 vehicles sold.
Sales of the MX-5 Miata increased 14.1 percent with 396 vehicles sold.
CPO sales totaled 4,665 vehicles in January, an increase of 19.8 percent compared to January 2019.
Mazda Motor de Mexico (MMdM) reported January sales of 4,784 vehicles, a decrease of 6.6 percent compared to January last year.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through approximately 620 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.


	Month-To-Date				Year-To-Date

	January	January	YOY %	% MTD	January	January	YOY %	% MTD
	2020	2019	Change	DSR	2020	2019	Change	DSR

Mazda3	2,496	4,596	(45.7)%	(45.7)%	2,496	4,596	(45.7)%	(45.7)%
Mazda6	1,755	1,619	8.4%	8.4%	1,755	1,619	8.4%	8.4%
MX-5 Miata	396	347	14.1%	14.1%	396	347	14.1%	14.1%
CX-3	1,146	971	18.0%	18.0%	1,146	971	18.0%	18.0%
CX-30	2,368	0			2,368	0
CX-5	12,908	10,652	21.2%	21.2%	12,908	10,652	21.2%	21.2%
CX-9	2,552	1,860	37.2%	37.2%	2,552	1,860	37.2%	37.2%


CARS	4,647	6,562	(29.2)%	(29.2)%	4,647	6,562	(29.2)%	(29.2)%
TRUCKS	18,974	13,483	40.7%	40.7%	18,974	13,483	40.7%	40.7%

TOTAL	23,621	20,045	17.8%	17.8%	23,621	20,045	17.8%	17.8%


*Selling Days	25	25			25	25

Logo – https://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg

SOURCE Mazda North American Operations

Toyota’s “GO HIGHLANDER” Campaign Takes You Where They Need You

February 3, 2020

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PLANO, Texas, Feb. 3, 2020 /PRNewswire-HISPANIC PR WIRE/ — Much to the excitement of fans across the country, the marketing campaign for the all-new 2020 Toyota Highlander has officially kicked off. The “GO HIGHLANDER” campaign will highlight the best-selling retail model in the midsize SUV segment standing apart from the rest thanks to its unique combination of power, sophistication and functionality.

Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8679951-toyota-go-highlander-campaign/

The “GO HIGHLANDER” campaign for the fourth-generation benchmark SUV will feature Highlander and Highlander Hybrid models that speak to the vehicle’s performance, dramatic new design and sophisticated detailing, making it the ultimate vehicle for those who are at the center of making memories.

“We hope the campaign inspires our guests to live their lives with no compromises while going above and beyond for their version of ‘family'”, said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “The all-new Highlander gives our guests the ability to go wherever they’re needed, which inspired the ‘GO HIGHLANDER’ campaign.”

“Heroes”, a humorous and action-packed :60-second spot featuring actress Cobie Smulders and the all-new Highlander, ran in this year’s Big Game and officially kicked off the campaign. The spot was created by Saatchi & Saatchi.

The fully-integrated Highlander campaign was developed using the Total Toyota (T²) model which provides multicultural insights aimed at a transcultural mainstream audience. T² features a blended and cohesive marketing approach inclusive of multicultural marketing, bringing together its agencies into a total market model. The T²agency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with Zenith placing TV and outdoor media buys.

Matching opening and closing sequences and production features showcase a unified style across all creative throughout the campaign spots, which are highlighted below:

In Burrell Communications’ “Top Hat”, directed by Daniel Azancot, a group of fashionable women use the all-new Highlander to ‘show up and show out’ at a premier event. In “Home Team”, a family featuring four generations and baseball legend Jim Robinson celebrates togetherness, baseball, and their proud family legacy. The spot was directed by Antony Hoffman.

“Allies”, created by Conill Advertising and directed by Albert Uria, features the unapologetic fun that comes from always being there for your group when it matters most at milestone moments such as sending a loved one off to college.

Intertrend created two Highlander Hybrid spots for the campaign: “Arrival”, where a heroine puts her cultural pride on display as her and her family shine on the red carpet; and “Sweethearts”, where an intergenerational family turns a simple trip into a grand gesture of love that will be remembered for years to come. The spots were directed by the duo known as Skinny.

In the spots created by Saatchi & Saatchi and directed by Dante Ariola, “Rocket,” features a diverse group of daring and determined young girls on an inspiring mission in their Highlander Hybrid. “Knights” highlights a group that goes above and beyond for their friend on his wedding day by giving the couple something unforgettable.

Media Placements
The fully-integrated “GO HIGHLANDER” campaign extends across linear TV, in-cinema, digital video, digital content, imedia, social media, audio, print, and out-of-home. High-profile prime and sports programming includes NBA Playoffs, ABC, CBS This Morning, ESPN Deportes, Discovery en Español, BET, Telemundo, and more. Digital content/video includes partners such as BuzzFeed’s “Worth It” Series, Condé Nast Traveler, Bon Appétit, Amazon, CNN, Hulu and Hulu Latino, YouTube, OWN, ESPN, Condé Nast, Stage13’s Family Style, People en Español + Hola Film Festival, Bleacher Report with Steve Nash, PopSugar, UPROXX, WaCow media, and more. Print includes Entertainment Weekly, Sports Illustrated, Wired, Essence, and Parents Latina, among others. Social includes Facebook, Instagram, Pinterest, Twitter, Snapchat, and Reddit. Additionally, spots will air within select movie titles in theaters nationwide.

The “GO HIGHLANDER” spots are available for viewing here. Click here to view the 2020 Toyota Big Game spot, “Heroes.” For images and credits please click here.

About the 2020 Highlander
The all-new Highlander gas models are available at dealerships now; Highlander Hybrid models go on sale in early spring. The 2020 Highlander is available in a choice of five grades, starting with a new L grade, then layering amenities and technology in LE, XLE, Limited and the top-of line Platinum. The Hybrid is offered on all but the L grade.

Key features include:

Best-in-class MPG and range for hybrid models and largest-in-segment 12.3″ multimedia display
Standard Android Auto, Apple CarPlay^®, SiriusXM^®, Waze and Amazon Alexa compatibility
Standard Toyota Safety Sense 2.0 (TSS 2.0)
Enhanced driving refinement thanks to the new Toyota New Global Architecture (TNGA-K) platform
Available 7- or 8-passenger seating
Choice of V6 or new-generation hybrid powertrain offering FWD for the first time

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 38 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold 2.8 million cars and trucks (2.4 million in the U.S.) in 2019.

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contacts:
Leigh Anne Sessions
Toyota Motor North America
469-292-5849
[email protected]

Marissa Borjon
Toyota Motor North America
469-292-6395
[email protected]

Kimberly Harms
Saatchi for Toyota
702-234-9517
[email protected]

For customer inquiries, please call: 800-331-4331

SOURCE Toyota

MAJORITY Launches Out of Beta With Enhanced Capabilities Made Available to All 50 States

February 3, 2020

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STOCKHOLM and HOUSTON, Feb. 3, 2020 /PRNewswire-HISPANIC PR WIRE/ — MAJORITY, the first financial membership focused on migrants, today announced its launch out of beta, making the product widely available to anyone living in the U.S. On top of the product’s broad availability, new features are now available including Early Direct Deposit.

With MAJORITY direct deposit, users’ paychecks will go straight to their MAJORITY account, which can be accessed as soon as it’s deposited by an employer. Users can get their paychecks up to two days earlier than non-members, which means no more worrying about lost checks, mail delays or other problems related to physical paychecks.

“Everyone should have equal access to the tools, support and information needed to build a better financial future for themselves and their families—regardless of their country of origin,” said Magnus Larsson, CEO of MAJORITY. “More than half of the 68 million underserved in banking are people that have moved to this country. We exist to solve these problems so people can thrive and succeed faster!”

MAJORITY is unique in its approach to growing customers. Until now, customer acquisition has been fostered by a community-first approach—relying on referrals, brand ambassadors, and the company’s advisor program. Since its beta launch in October of 2019, the community has grown from its initial 1,000 beta testers to 20,000 members—an achievement made possible through the company’s heavy focus on the community, with a large portion of the member base coming from the Houston area.

Currently, MAJORITY also has 5,000 subscription-based users, a number that is expected to grow rapidly within the next year, with Meetup spaces opening in Houston later this month followed by Miami, FL later this year.

Membership costs $5 per month and includes an FDIC-insured account and Visa® prepaid card. Users also have access to more than 55,000 ATMs across North America, free and unlimited remittance to four countries including Nigeria, Ghana, Kenya and Senegal—with plans to open remittances to 15 additional countries by the end of 2020, Mexico becoming available this spring. Additionally, free international calling to more than 25 countries and native language advisors are readily available to assist users. MAJORITY partners with the established Sutton Bank®, Member FDIC, for the U.S. market.

Media Contact:
Angela Smith
InkHouse for MAJORITY
[email protected]

Vanessa Buendia
Global Head of Content, MAJORITY
+46 73 633 54 61
[email protected]

About MAJORITY
MAJORITY is the first digital financial service dedicated to serving migrants worldwide. For $5 a month, MAJORITY members in the U.S. receive an FDIC insured account, Visa® debit card, use of more than 55,000 ATMs across North America, remittance and international calling, native language advisors, and access to our network of community meet-up spaces, local discounts and events. With MAJORITY, there are never overdraft fees or minimum balance requirements. MAJORITY was started in Sweden by a diverse team of banking, fintech, payments, and telecom executives serving migrant communities globally for the last 15 years. MAJORITY’s U.S. headquarters are in Houston, Texas. The Visa debit card is issued by Sutton Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc.

Logo – https://mma.prnewswire.com/media/1084728/MAJORITY_Logo.jpg

SOURCE MAJORITY

Vme TV launches new series “Vivir Vale la Pena”

February 3, 2020

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MIAMI, Feb. 3, 2020 /PRNewswire-HISPANIC PR WIRE/ — Vme TV (Vme Media Inc) announces the premiere of Vivir Vale La Pena hosted by Juan Diego Humpierre. The program premieres in the U.S. on Monday Febrary 3^rd at 7:30 pm EST/ 4:30 pm PST. New episodes will air every Monday, Wednesday and Friday at the same hour.

“We are very happy at Vme with the premiere of Vivir Vale la Pena, a space for personal reflection. For us it is important to discuss issues that are relevant for the community and for the personal growth of our viewers,” said Doris Vogelmann Vice President of Programming.

This program invites the viewer to analyze various topics where the power of the experiences will lead them on an emotional path of discovery. Your perspective will change when you join us on this journey.

Juan Diego Humpierre added: “I am very happy with the series. It provides a space of reflection that will motivate viewers to embrace the power of transformation. Each of the guests, each story and topic covered will provide reflection to make us think, analyze and lead us to the commitment of life. I am very happy because it will surely be a space that can generate the evolution we so much deserve.”

Vivir vale la pena, is an intimate journey that will lead us to experience the knowledge, wisdom and the ability to interpret each of our guests, who show us that everything that has happened has a reason; and in the end we can come to one conclusion… Vivir vale la pena.

ABOUT VME TELEVISION

Vme TV is a premiere national Spanish language television network that provides a quality alternative to Latino families by selecting programming that is engaging, empowering, educational and entertaining. Vme is available in 15.5 million households in the United States, distributed via on DIRECTV, DISH Network AT&T U-verse & AT&T TV Now. It is expected to grow to 20 million by the end of the year through additional cable provider expansion. The 24-hour digital broadcast service is dedicated to entertaining, educating and inspiring families in Spanish with a contemporary mix of original productions, exclusive premieres, acquisitions, and popular public television programs specially adapted for Hispanics. To find your local channel or to learn more about Vme TV, visit www.vmetv.com (http://www.vmetv.com/mediakit) or follow us on social media via www.facebook.com/vmetv or www.twitter.com/vmetv.

Media Contact:
Michael Fernandez
[email protected]
786-924-8330

Photo – https://mma.prnewswire.com/media/1084761/Vme_TV_Vale_la_Pena.jpg

SOURCE Vme TV