Honda Returns to Austin City Limits Music Festival with Diverse Artist Lineup on the Honda Stage and New Interactive Seat Belt Forest Experience

Hennessy Collaborates With Maluma To Blend The Rhythm Of Many Nations

National Pork Board Report Calls for Pork Industry to Better Meet the Needs of Hispanic Consumers

Armed or meditating? Ismael Cala brings the problem of guns in the U.S. to the screens of Times Square

American Honda Reports September Sales Results

Miracle Man, Trump Republican & Proud Hispanic Frank Acosta Sr. Announces Congressional Campaign for MI- 11

Makita Launches Next Phase of National Media Campaign Promoting Cordless Outdoor Power Equipment

Outset Medical Receives U.S. Department of Health and Human Services Contract to Provide Tablo Dialysis Systems for Disaster Recovery Response

Mazda Unveils Mazda3 TCR

San Antonio’s Newest Cultural Icon, Ruby City, Opens in Growing, Unique Arts Scene

October 3, 2019

Honda will have multiple GIFographers roaming the Seat Belt Forest to help fans capture shareable GIFs, boomerangs and photos.

TORRANCE, California, Oct. 3, 2019 /PRNewswire-HISPANIC PR WIRE/ — Honda is returning for its 11^th consecutive year at the Austin City Limits Music Festival (ACL Fest) to bring music fans unforgettable performances on the Honda Stage and an exclusive onsite experience only Honda can deliver. The complete performance lineup for the Honda Stage is available at http://aclfestival.com/schedule.

New to the festival this year is the Honda Seat Belt Forest, a bright, colorful experience created from 600 seat belts that is ideal for eye-catching photographs and videos. Honda will have multiple GIFographers roaming the forest to help fans capture shareable GIFs, boomerangs and photos. Festivalgoers who visit Honda’s activation this year also can check out the Civic Type R, a Millennial and Gen Z favorite, and Honda’s all-new Passport SUV, perfect for adventuring. Honda also will offer festivalgoers complimentary air-brushed tattoos.

Also new this year, Honda and Billboard are partnering to host the Honda Stage Artist Lounge, a welcoming space where ACL Fest artists can not only hang out, but can create and be featured in exclusive ACL Fest content that will be shared on Billboard.com and Billboard’s social channels. In addition, Billboard is capturing ACL Fest performances by Koffee and Rosalia for upcoming Billboard mini-documentaries that will also showcase the background stories behind these impressive artists.

“ACL Fest continues to play a major role in connecting the Honda brand with Millennial and Gen Z music fans who represent the next generation of auto buyers,” said Meliza Humphrey, manager of national advertising for Honda. “We’re pleased to again provide unforgettable performances on the Honda Stage and an immersive Honda brand experience for festivalgoers.”

Extending the brand’s reach beyond festival attendees, Honda is running a national sweepstakes providing fans the chance to win a new Honda Civic of their choice – Coupe, Sedan or Hatchback – as well as VIP passes to weekends one and two of ACL Fest. In addition, the Central Texas Honda Dealer Ad Association will run a local radio promotion from September 21 to October 3, giving away a Honda Passport Sport 2WD and 240 pairs of single-day tickets to this year’s ACL Music Festival.

Honda Stage & Millennial Music Lovers
Music festivals and live events are at the heart of Honda’s deep connection and long-standing tie to music, which includes more than 17 years of Civic Tour. This year, Honda celebrates 11 years at Austin City Limits Music Festival and eight years at The Governors Ball in New York City.

Honda Stage is Honda’s major music initiative that includes a unique combination of live events, including the Honda Civic Tour and premier music festival partnerships with Austin City Limits Music Festival and Governor’s Ball, and exclusive online content, offering fans access to custom music programming, live performances, artist interviews and more. In 2018, Honda expanded Honda Stage with the introduction of Honda Backstage, a behind-the-scenes series that explores the fascinating stories of up-and-coming artists. These videos, in partnership with UPROXX and Billboard, include interviews with the artists sharing their inspirations, obstacles and dreams en route to musical careers. For nearly two decades, Honda has been bringing exclusive and unforgettable music experiences to fans and younger buyers.

Civic is the best-selling vehicle in the industry with Millennials, Gen Z and multicultural buyers, and has been the most popular vehicle with Millennials since 2011. Civic also captures more first-time new vehicle buyers than any other vehicle in the industry, followed directly by Accord. According to Experian data, Millennials and Gen Z are the only generations gaining automotive market share this year.

For More Information
Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda. Additional media information including detailed pricing features and high-resolution photography of all 2018 Honda models is available at hondanews.com.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

About Honda Stage
Building on its deep foundation of bringing music to fans, Honda has brought together an unprecedented group of entertainment and technology leaders, including Billboard, UPROXX, Warner Music Group, Universal Music Group, Vevo, and iHeartMedia to produce and distribute some of the best original, high-quality music content available. Honda Stage is a unique combination of live events including the Honda Civic Tour and premier music festival partnerships with Austin City Limits and Governor’s Ball; and, exclusive online content offering music fans access to custom live and online music programming and performances, artist interviews and more. For more go to:
http://www.youtube.com/HondaStage
http://www.twitter.com/HondaStage
http://www.instagram.com/HondaStage
http://www.facebook.com/HondaStage

About Austin City Limits Music Festival
Launched in 2002 and inspired by the long-running PBS show, Austin City Limits, The Austin City Limits Music Festival has grown into a two-weekend experience, featuring world-renowned and up-and-coming acts on 8 stages in Austin’s crown jewel Zilker Park. The festival, now among the largest and most recognized in the country, hosts 75,000 music lovers per day from Austin and around the globe. Its diverse lineup spans pop, rock, folk, alt-country, blues, gospel, R&B and electronic music.

About Central Texas Honda Dealer Ad Association
Honda has always been a major force in the automotive market, and the Central Texas Honda Dealers are no different. We want to be more than a major automotive force. We want to give every customer the ultimate car buying experience in Central Texas. That’s why we established a collaborative force in six cities and four markets. The Result- A great customer experience at all seven dealerships with a full line of reliable, fuel-efficient and fun-to-drive vehicles that have advanced safety technologies. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Festivalgoers can experience the enchanted Honda Seatbelt Forest, visit Civic Type R and Passport displays, and receive complimentary festival-themed spray tattoos

Photo – https://mma.prnewswire.com/media/1005378/American_Honda_Austin_City_Limits.jpg

Photo – https://mma.prnewswire.com/media/1005379/Honda_Seatbelt_Forest.jpg

Logo – https://mma.prnewswire.com/media/451598/Honda_Logo.jpg

SOURCE American Honda Motor Co., Inc.

October 3, 2019

NEW YORK, Oct. 3, 2019 /PRNewswire/ — Hennessy, the world’s best-selling Cognac, and global artist Maluma announce a new formal partnership in time for Hispanic Heritage Month, bringing to life the spirit of the brand’s “Never stop. Never settle.” mantra for Latinx audiences. Embracing the music industry has always been part of Hennessy’s DNA, recognizing creative minds who blend a rhythm that will never stop and never settle, just like Maluma’s, whose music transcends cultures, languages and nations by staying authentic to himself. The integrated partnership is rooted in shared themes of family, community and legacy, and will feature U.S. tour support, original content, cross-channel promotions, and a special, limited edition collectors’ item- all intended to inspire others to “Never stop. Never settle.”

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8615651-hennessy-maluma-hispanic-heritage-month-never-stop-never-settle/

“Hennessy has a long history of celebrating cultural icons who push the limits of potential, and Maluma couldn’t fit this criterion better as someone who’s making history right before our eyes. Maluma’s willingness to push boundaries in music, coupled with his passion and energy for his craft are a true inspiration and a perfect reflection of our values.” says Giles Woodyer, Senior Vice President, Hennessy U.S.

The eight-generation relationship between the Hennessy and Fillioux family of Master Blenders is at the heart of the Cognac producer’s 250+ year history. And like Hennessy, Maluma recognizes the importance of family in building a legacy. In fact, the artist’s career is bigger than himself, as demonstrated by a thoughtfully selected stage-name to keep his family with him everywhere he goes: Ma is for his mother Marlie, Lu for his father Luis, and Ma for his sister Manuela.

Maluma’s highly-anticipated 11:11 U.S. tour, featuring music from what has been billed as one of this year’s breakout crossover artists, will kick off the partnership, along with the release of content captured during the artist’s recent trip to Hennessy’s estate in Cognac, France. Hennessy puts a spotlight on the artist’s relentless dedication to his craft – which reflects the Cognac producer’s own commitment to excellence – chronicling the many factors that have propelled Maluma into global stardom. A digital narrative will further highlight his song-writing process and performance preparation, as well as his “Never stop. Never settle.” journey to becoming what many consider to be this generation’s most influential music icon.

To celebrate Hispanic Heritage Month and honor Latinx individuals across the globe, Hennessy invites the millions of fans who also support Maluma’s NsNs journey and desire to blend cultures, to raise a glass with an inspired cocktail:

The 11:11

2 parts Hennessy V.S Cognac
Splash Raw Cane Syrup (or Demerara Syrup)
1 dash Smoked Chili Bitters
1 dash Angostura Bitters
Orange Twist

Method: Add all ingredients to a mixing glass with ice and stir to chill, strain into a rocks glass with ice and garnish with orange twist. https://www.hennessy.com/us/cocktails/1111/

To learn more, please visit Hennessy.com/US, YouTube.com/HennessyUS, Facebook.com/Hennessy or Instagram.com/HennessyUS.

About Hennessy
The leader in Cognac, the Maison Hennessy has shined around the world with its exceptional blends for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 130 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy, the standard-bearer for a sector rich in expertise. The House’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission from generation to generation.

The first wine and spirits house to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all of its partners to protect this exceptional area. As the crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade, with 99% of production sold in export, and a worldwide ambassador for the French art de vivre.

Hennessy is imported and distributed in the U.S. by Moët Hennessy USA. Hennessy distills, ages and blends spanning a full range: Hennessy V.S, V.S.O.P Privilège, Hennessy Black, X.O, Privé, Paradis, Paradis Imperial and Richard Hennessy. Imported Cognac Hennessy® 40% Alc./Vol. (80º), ©2019 Imported by Moët Hennessy USA, Inc., New York, NY

About MALUMA
At only twenty-five years of age, Maluma is widely considered one of the leading voices in Latin music and a bona fide global youth idol. The 2018 Latin GRAMMY award winner for Best Contemporary Pop Vocal Album (for F.A.M.E.) is one of social media’s most popular artists with over 23 million Facebook fans, 6 million Twitter followers, and a whopping 46.5 million Instagram followers (making him the leading Latin male artist on Instagram). His official YouTube/VEVO channel has garnered over 9 billion views and has more than 22 million subscribers. With his Maluma World Tour he has achieved unparalleled success, having sold over one million tickets in 105 worldwide concerts in 2017 alone and becoming the top concert-selling Latin artist in the world. In 2018, he broke records achieving full houses in all of his shows throughout the United States and Europe with his F.A.M.E. World Tour selling out the Madison Square Garden arena (New York), the American Airlines Arena (Miami) and two The Forums (Los Angeles), among others. His 11:11 World Tour is setting records once again selling out shows throughout Europe, Latin America and the USA. Since joining Sony Music Latin in 2015, Maluma has released three albums, all of which have debuted at #1 on Billboard’s Latin Albums chart: Pretty Boy Dirty Boy (2015), F.A.M.E. (2018) and 11:11 (2019). To date, Maluma has had thirteen #1 songs according to Billboard’s Latin Airplay chart.

SOURCE Hennessy

October 2, 2019

DES MOINES, Iowa, Oct. 2, 2019 /PRNewswire-HISPANIC PR WIRE/ — A National Pork Board report shows U.S. Latinos’ affinity for pork and growing purchasing power make it a critical audience for the industry, but as Hispanics acculturate, their pork consumption declines. The new report, Time to Tango: Latinos are Pork’s Future, reveals steps food retailers and packers must take to connect with these influential consumers who represent the biggest growth opportunity of the next several decades.

The report is the latest in the National Pork Board’s Insight to Action research program examining key behaviors, attitudes, and cultural nuances of U.S. Hispanic shoppers. It outlines top motivators for Hispanics when selecting their preferred retailer and protein choice.

“Pork is entrenched in Hispanic heritage and culture, and extremely relevant to the fast-growing and economically powerful Hispanic segment,” said José de Jesús, director of multicultural marketing for the National Pork Board. “The pork industry must proactively engage them and better meet their needs, otherwise we risk losing the Latino consumer.”

According to the report, as Hispanic consumers become acculturated in the United States, the link between pork and culture weakens. Often, they can’t find the cuts they want for traditional dishes in mainstream stores, so they use other proteins or shop at specialty stores that offer the service to deliver the cuts they want. Nearly half (49%) of Hispanics do not choose mainstream retailers as their go-to store, and instead opt for specialty stores, ethnic markets and bodegas. The meat case is a contributing factor — 44% of Hispanics choose to buy their fresh meat at non-mainstream grocery stores.

To maintain and increase loyalty among Hispanic consumers, the report outlines three key motivators retailers and packers must address:

Accessibility: Most (79%) Hispanic consumers shop with someone else in their family and seek out stores that offer a family friendly experience. More than half seek out stores offering specialty cuts. Therefore, the shopping experience and value must meet Latinos’ expectations, and the cuts and preparations they want need to be more easily available in mainstream stores.
Authenticity: Traditional family recipes are important to Hispanic consumers, but those traditions vary by the country of origin. What’s relevant to the Cuban or Puerto Rican consumer will be different than those from Mexico or Central American countries. While two of three Hispanics in the U.S. are originally from Mexico, a third are from other nations. A “hyper-local” strategy is best and should extend beyond the meat case. Having the right cuts available is key, but also offering the seasonings, spices and ingredients that are needed to complete those traditional pork dishes is just as important.
Health: Nearly two-thirds (63%) of unacculturated Hispanics mistakenly believe pork is unhealthy. The industry must focus on the nutritional value of specific cuts, including pork’s protein profile.

“The food industry is changing rapidly; foresight and adaptability are the keys to survival. U.S. Hispanics spend $95 billion a year on consumer packaged goods and their purchasing power is growing,” said David Newman, a pig farmer and president of the National Pork Board. “It’s no longer enough to offer a Hispanic aisle or packaging in Spanish. We need to look at each area of the store and ensure we’re meeting Hispanic consumers’ needs.”

The report is the first in a series of reports, articles and updates the National Pork Board will provide in the months ahead to help the food industry better respond to Hispanic consumers’ needs. The Pork Board has also developed a free marketing toolkit that includes content and information for retailers and packers to leverage in their own communications channels. The full report, and more information about the National Pork Board’s Insights to Action research, is available at www.Pork.org/marketing.

About the Research  
The National Pork Board commissioned custom research with C+R Research and Datassential. The multi-phased custom studies included a variety of qualitative methodologies including focus groups, in-depth interviews, shop-alongs and dine-alongs, as well as surveyed 11,000+ consumers, including more than 2,000 Hispanic consumers, and paired foodservice operator interviews, volumetric data, and syndicated foodservice data to gain a comprehensive, in-depth look at the needs, offerings, considerations and motivations that impact Hispanic dining decisions.

About the National Pork Board 
The National Pork Board has responsibility for Pork Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. The Pork Checkoff funds national and state programs in consumer education and marketing, retail and foodservice marketing, export market promotion, production improvement, science and technology, swine health, pork safety, and environmental management and sustainability. For the past half century, the U.S. pork industry has delivered on its commitment to sustainable production and has made significant strides in reducing the environmental impact of pig farming. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or visit www.pork.org

Media Contact:
Jason Menke, National Pork Board
[email protected]
515-499-0883

Logo – https://mma.prnewswire.com/media/887711/Pork_Checkoff_Logo.jpg

SOURCE National Pork Board

October 2, 2019

“Instead of carrying a pistol at our waist so we can feel safe, what we need is to do a better job of managing our emotions, training young people and adults to be balanced,” explains Cala as he invites us to download his meditation app.

MIAMI, Oct. 2, 2019 /PRNewswire-HISPANIC PR WIRE/ — Through an ad on the screens at New York’s Times Square, strategist and communicator Ismael Cala has taken up the problem of guns in the United States, proposing meditation to balance people’s minds.

“Armed or meditating? I know what I want: Escala Meditando, the new app from Ismael Cala“, says the ad.

This year more than 300 mass shootings have occurred, more than 42,000 incidents with guns and more than 11,000 people dead and 22,000 wounded, according to the organization Gun Violence Archive.

On October 1st, the “Guardian” program in Florida entered into force, which allows teachers to go to school armed.

“There are still people who think that the solution to shootings is to carry a weapon to defend yourself! Instead of carrying a pistol at our waist so we can feel safe, what we need is to do a better job of managing our emotions, training young people and adults to be balanced,” Cala explains.

He called on people to download his meditation app to their cellphones: “With many balanced minds, the scanners would vanish from school entrances. And no one would have to wear a bullet-proof vest to the shopping center, excuse the exaggeration to underscore this tragic problem.”

Meditation is the path to enlightenment. According to a study published in Biological Psychiatry, conscious meditation allows for greater communication between the parts of the brain related to stress; in addition to greater activation of the areas involving concentration and tranquility.

After many years of study, Ismael has created Escala Meditando, his own app for meditation, personal growth and mindfulness, totally in Spanish, in a joint venture with the company Kingmagination.

Cala guides meditations for people to achieve their maximum potential and equilibrium between body and mind, as well as to drive them to overcome their physical and emotional ailments.

Escala Meditando has two categories: Building Wellbeing and Conscious Equilibrium. It also contains free meditations.

Escala Meditando is available for Android and iOS – and also via @escalameditando on Facebook, Twitter and Instagram.

ABOUT ISMAEL CALA

A life and business strategist; he hosts and directs the interview show CALA, which is aired in some twenty countries. For five and a half years he was the prime-time host of CALA on CNN en Español. A businessman and social entrepreneur. Author of eight bestsellers on themes of leadership, entrepreneurship and personal development, including El poder de escuchar (‘The power of listening’), and Despierta con Cala (‘Wake up with Cala’). He was born in Santiago de Cuba in 1969, and holds a degree in Art History from Oriente University. He is the co-author of the book “Beat the Curve,” with Brian Tracy. He graduated from the School of Communication at York University in Toronto, and has a diploma from Seneca College in Television Production. He is President and founder of Cala Enterprises Corporation and the Ismael Cala Foundation

SOURCE Cala Enterprises

October 2, 2019

Acura's gateway luxury sport sedan sales increased 16 percent in September, helping solidify its #2 position in segment.

TORRANCE, California, Oct. 1, 2019 /PRNewswire-HISPANIC PR WIRE/ —

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
113,925	50,340	63,585	102,827	47,459	55,368	11,098	2,881	8,217
-14.1%	-14.5%	-13.8%	-13.7%	-14.8%	-12.7%	-17.9%	-9.1%	-20.5%

“Following the best sales month in our company’s history in August, the Honda brand delivered balanced sales performance across our passenger car and light truck offerings,” said Henio Arcangeli, Jr., senior vice president of Automobile Sales at American Honda Motor Co. “As we enter the final quarter of 2019, we are expecting a strong finish to the year for both the Honda and Acura brands.”

Acura		BRAND REPORT
Sales Highlights		Model Notes
While the shorter month and luxury brands competing on price challenged year-over-year results for the Acura brand, gateway Acura models ILX and RDX performed well to maintain brand momentum. ILX gained a solid 15.9% on sales of 1,078 units. While key competitors are spending aggressively to capture sales, RDX remains strong with sales topping 4,300 units to maintain its #2 position in segment Acura SUV sales continue to lead the brand with total sales of over 8,000 units		The RDX is on pace for another record in 2019. Acura’s hugely popular compact luxury SUV has earned annual sales records in 8 of the past 9 years.
		Following its 2019 refresh, ILX is America’s fastest growing compact luxury sedan, serving as Acura’s gateway model by bringing in more first time, millennial and multicultural buyers than any other model.

	American Honda Vehicle Sales for September 2019
					Month-to-Date					Year-to-Date
					September 2019	September 2018	DSR** % Change		MoM % Change	September 2019	September 2018	DSR** % Change	YoY % Change
	American Honda Total				113,925	132,668	-6.7%		-14.1%	1,206,209	1,206,997	0.4%	-0.1%
	Total Car Sales				50,340	58,883	-7.1%		-14.5%	545,984	555,618	-1.3%	-1.7%
	Total Truck Sales				63,585	73,785	-6.3%		-13.8%	660,225	651,379	1.8%	1.4%
	Honda			Total Car Sales	47,459	55,714	-7.4%		-14.8%	515,360	522,920	-1.0%	-1.4%
	Honda			Total Truck Sales	55,368	63,443	-5.1%		-12.7%	578,036	569,594	1.9%	1.5%
	Acura			Total Car Sales	2,881	3,169	-1.2%		-9.1%	30,624	32,698	-5.9%	-6.3%
	Acura			Total Truck Sales	8,217	10,342	-13.6%		-20.5%	82,189	81,785	0.9%	0.5%
	* Total Domestic Car Sales				44,797	46,665	4.3%		-4.0%	460,145	461,138	0.2%	-0.2%
			Honda Division		41,962	43,660	4.5%		-3.9%	430,320	429,857	0.5%	0.1%
			Acura Division		2,835	3,005	2.5%		-5.7%	29,825	31,281	-4.2%	-4.7%
	* Total Domestic Truck Sales				62,643	73,785	-7.7%		-15.1%	640,068	651,379	-1.3%	-1.7%
			Honda Division		54,426	63,443	-6.8%		-14.2%	557,879	569,594	-1.6%	-2.1%
			Acura Division		8,217	10,342	-13.6%		-20.5%	82,189	81,785	0.9%	0.5%
	Total Import Car Sales				5,543	12,218	-50.7%		-54.6%	85,839	94,480	-8.7%	-9.1%
			Honda Division		5,497	12,054	-50.4%		-54.4%	85,040	93,063	-8.2%	-8.6%
			Acura Division		46	164	-69.5%		-72.0%	799	1,417	-43.4%	-43.6%
	Total Import Truck Sales				942	0	0.0%		0.0%	20,157	0	0.0%	0.0%
			Honda Division		942	0	0.0%		0.0%	20,157	0	0.0%	0.0%
			Acura Division		0	0	0.0%		0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				102,827	119,157		-6.2%	-13.7%	1,093,396	1,092,514	0.5%	0.1%
		ACCORD			20,326	25,357		-12.9%	-19.8%	204,463	215,299	-4.6%	-5.0%
		CIVIC			22,337	24,806		-2.1%	-10.0%	255,484	255,036	0.6%	0.2%
		CLARITY			548	2,200		-72.9%	-75.1%	9,359	13,314	-29.4%	-29.7%
		CR-Z			0	0		0.0%	0.0%	2	35	-94.3%	-94.3%
		FIT			2,707	1,507		95.2%	79.6%	27,268	32,934	-16.8%	-17.2%
		INSIGHT			1,541	1,844		-9.2%	-16.4%	18,784	6,302	199.4%	198.1%

		CR-V			25,904	30,587		-7.9%	-15.3%	280,739	277,621	1.6%	1.1%
		HR-V			7,528	5,978		36.9%	25.9%	70,314	69,979	0.9%	0.5%
		ODYSSEY			7,457	8,878		-8.7%	-16.0%	74,258	79,289	-5.9%	-6.3%
		PASSPORT			2,890	0		0.0%	0.0%	25,123	0	0.0%	0.0%
		PILOT			9,262	15,464		-34.9%	-40.1%	103,969	119,901	-12.9%	-13.3%
		RIDGELINE			2,327	2,536		-0.3%	-8.2%	23,633	22,804	4.1%	3.6%

	Acura Division Total				11,098	13,511		-10.7%	-17.9%	112,813	114,483	-1.0%	-1.5%
		ILX			1,078	930		26.0%	15.9%	10,697	8,242	30.4%	29.8%
		NSX			16	11		58.1%	45.5%	202	122	66.3%	65.6%
		RLX / RL			46	164		-69.5%	-72.0%	799	1,417	-43.4%	-43.6%
		TLX			1,741	2,064		-8.3%	-15.6%	18,926	22,917	-17.1%	-17.4%

		MDX			3,833	4,643		-10.3%	-17.4%	37,231	37,187	0.6%	0.1%
		RDX			4,384	5,699		-16.4%	-23.1%	44,958	44,598	1.2%	0.8%

	Selling Days				23	25				229	230
	**** Electrified Vehicles				4,028	6,226		-29.7%	-35.3%	48,124	33,518	44.2%	43.6%

* Honda and Acura vehicles are made of domestic & global sourced parts

** Daily Selling Rate

**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.

Photo – https://mma.prnewswire.com/media/1004345/American_Honda_Motor_Co_Inc_2019_Acura_ILX.jpg

PDF – https://mma.prnewswire.com/media/1004366/Honda_September_2019_Sales_Release.pdf?p=original

Logo – https://mma.prnewswire.com/media/477245/HONDALOGO_Logo.jpg

SOURCE American Honda Motor Co., Inc.

October 2, 2019

NORTHVILLE, Mich., Oct. 2, 2019 /PRNewswire-HISPANIC PR WIRE/ — Frank Acosta, Sr. of Northville Michigan officially announced his campaign for the US House of Representatives in Michigan’s 11th Congressional District as a Republican. Frank is an entrepreneur from the Information and Communications Technology industry. He currently oversees the daily operations of the Frank Acosta Foundation established for the benefit of cancer patients who need spiritual help. Frank was inspired to start his foundation and publish his book “God, Cancer and Me” after Jesus’s prayer helped heal him from stage 4 throat cancer in 2010.

“I am running for Congress because the current democratic majority in the House of Representatives is leading this country off a cliff. Rather than legislate, they only produce media sound bites. They have abdicated their power to pass laws in lieu of pushing the President to issue Executive Orders. When the sitting President has been from their own party they cheer or look the other way when bad things happen. When the President is a Republican, they use the Federal Courts to impede his actions. This is especially acute with regards to immigration.”

“Mexico and the United States both are forced to commit precious resources to the current border crisis. These resources could be reallocated to projects that better serve their citizens if each country could secure their borders in a sensible and effective manner. Working together, we can solve these problems. However, the far left in America has done everything in its power to subvert rational solutions and inflame the crisis. First they shifted the language so we can’t have intelligent conversations about lawful immigration. Now they are denying the basic idea that sovereign nations have a duty to protect their borders and establish rules for citizenship.”

“I don’t think the voters of Michigan’s 11th District want to continue with this nonsense. In the real world, we try to find solutions that would benefit both sides of a deal. In the political world, it appears to be more important that your opponents fail than it does to actually solve problems. Look at DACA. The President is ready to solve that issue but the congress won’t pass legislation that he can sign into law.”

“If Congress and the Executive Branch can work together, along with Mexico and the other nations of the Americas, we could secure our borders and implement sensible immigration policy. This could include better guest worker programs and increase the prosperity of the whole hemisphere. This would improve the commercial success of every nation involved. Given time and progress, it may re-open conversations about the consensual annexation of Mexico as a creative way to strengthen the future of all North Americans.”

About Frank Acosta

Frank Acosta has lived in Northville, Michigan since 2013. He has been a resident of the State of Michigan for 36 years. Frank was the President of Video Tape Plus. Before this he worked for Fuji Photo Film Corporation for over 18 years. Frank was born in Tulsa, Oklahoma. He served in the U.S. Army from 1967-1969 in the Communications Center in Darmstadt, Germany.

Frank’s mother was born in Dr Arroyo Nuevo Leon Mexico in 1904 and his father was born in San Angelo, Texas in 1899 as a first generation Mexican-American. His parents loved this country for the freedom and opportunities it provided.

Frank speaks Spanish. He supports the second amendment and Pro-Life movement. He believes in fair trade between nations.

Frank is a member of Our Lady of Good Council Catholic Church in Plymouth, Michigan.

For more information: frankacosta2020.com

SOURCE Frank Acosta 2020

October 2, 2019

LA MIRADA, California, Oct. 2, 2019 /PRNewswire-HISPANIC PR WIRE/ — Makita U.S.A., Inc. just announced the next phase of a national media campaign promoting cordless outdoor power equipment. Continuing the success of the national spring commercial, Makita will run another commercial this fall season. The “Rule the Outdoors” campaign promotes Makita^® LXT^® Cordless Outdoor Power Equipment and the benefits of battery-powered outdoor power equipment, including instant starts, lower noise, reduced maintenance, and zero emissions.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8528651-makita-cordless-power-equipment-rule-the-outdoors/

“We exceeded expectations with the campaign earlier this year.” Brent Withey, vice president of brand marketing, Makita U.S.A., Inc. “We want to capitalize on that success by continuing communication of the advantages of Makita’s cordless outdoor power equipment across a range of media.”

The national media campaign targets professional and homeowner users and includes a series of television commercials, digital and social media advertising, and print advertising that showcases main products from Makita’s cordless outdoor power equipment line and the benefits of the gas-free equipment. Collectively, the campaign will capture over 300 million household impressions.

This new commercial features the 18V X2 (36V) LXT Cordless Chain Saw (XCU03) and Blower (XBU02). It will air during prime-time spots within highly-rated shows on Discovery Channel, ESPN, History Channel, MotorTrend, and other networks (see chart for sample programs). The television commercial can also be viewed at www.youtube.com/makitatools

SAMPLE OF PROGRAMS
NETWORK	PROGRAM
Discovery Channel	Diesel Brothers
	Gold Rush
	Motor Mondays
ESPN	Sports Center
ESPN	Live Sport Events
History Channel	American Pickers
	American Enthusiast: Drive
	Forged in Fire

Makita^® LXT^® Cordless Outdoor Power Equipment

The “Rule the Outdoors” campaign demonstrates Makita’s commitment to cordless technology and battery-powered outdoor power equipment. The equipment showcased in the campaign includes the Makita LXT Cordless Chain Saw (XCU03), Blower (XBU02), String Trimmer (XRU15), and Lawn Mower (XML03). Each product is powered by a fast-charging LXT lithium-ion battery and brushless motor, which work together to provide more power, speed, and run-time.

Unique to the industry, Makita has over 100 years in motor engineering and development, 90 years of gas and chain saw expertise, and 40 years innovating cordless products. The result of this knowledge and experience is an expanding range of professional-grade outdoor power equipment.

Gas Performance without the Hassles

Makita’s LXT Cordless Outdoor Power Equipment provides gas performance without the hassles.

The benefits of Makita Cordless Outdoor Power Equipment:

Ease of Use – Starts instantly (no pull-starts required), and no gas means reduced maintenance
Community – Reduced noise benefits the user and neighbors
Environment – Zero emissions for cleaner operation
Innovation and Technology – Showcasing the LXT Cordless System and purpose-built Makita brushless motors
Experience and Expertise – Makita has over 100 years of motor engineering experience, 90 years of chainsaw and gas expertise, and over 40 years in cordless technology
Compatibility – The LXT system comprises 225+ products* that run on the same battery platform for work on the job site or at home

One system. Endless possibilities.

The Makita LXT Cordless System takes users from power tools to outdoor power equipment to get the job done. This single, comprehensive system utilizes LXT lithium-ion batteries to power over 225 cordless products*, providing convenience, efficiency, and productivity. The technology within LXT Cordless Products will modernize the way a user works and is engineered to empower users to rule the outdoors and any jobsite.

For more information about LXT outdoor power equipment and current promotions, visit www.makitatools.com/rto

About Makita
Makita is a worldwide manufacturer of industrial power tools, power equipment, and pneumatics and offers a wide range of industrial accessories. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network throughout the U.S. Call 800/4-MAKITA or visit makitatools.com. Find Makita on Instagram, YouTube, Facebook, and Twitter @makitatools

MEDIA CONTACTS
Wayne Hart
(714) 522-8088 x4410
[email protected]

Jennifer Morse
(714) 522-8088 x 4401
[email protected]

Consumer Inquiries:
(800) 4-MAKITA
makitatools.com
@makitatools

Video – https://youtu.be/OM_2fAM2_1Q

SOURCE Makita

October 2, 2019

SAN JOSE, Calif., Oct. 2, 2019 /PRNewswire-HISPANIC PR WIRE/ — Outset Medical, a commercial-stage company delivering first-of-its-kind technology into the growing global dialysis market, today announced the U.S. Department of Health and Human Services (HHS) awarded a contract for the use of the Tablo™ Hemodialysis Systems to serve dialysis patients in communities hit by natural disasters. The HHS Office of the Assistant Secretary for Preparedness and Response will be prepared to use the systems by the end of this year.

“Emergencies such as hurricanes and floods can severely impede dialysis services, and put a vulnerable population at risk,” said Outset Medical Chief Executive Office Leslie Trigg. “Tablo’s design enables fast deployment to the field using existing water sources in the disaster-affected community. Its simplicity accelerates training and set-up time. We are honored to partner with HHS in helping fulfill their mission.”

Tablo was designed in Silicon Valley to reduce the cost and complexity of dialysis care. Requiring only an electrical outlet and tap water to operate, compact Tablo systems free patients and providers from expensive clinic infrastructure. The machine’s functionality enables it to serve as a dialysis clinic on wheels. Wireless data, sensor-based automation and an animated touchscreen make the system easy to learn and use.

Award Winning Technology

In April, Outset was a winner of the KidneyX Redesign Dialysis Competition. Outset’s winning concept marries data from Tablo’s unique sensors and automation systems with physiologic data from the patient. The result is aimed at personalized dialysis treatments that improve patient outcomes.

The KidneyX Redesign Dialysis Competition is a partnership between the U.S. Department of Health and Human Services and the American Society of Nephrology to support innovative strategies for tackling kidney disease. This space has been historically underfunded despite a growing patient population and poor patient outcomes, including high mortality and low quality of life. These sub-optimal outcomes are partly due to dialysis treatment decisions based on incomplete, imprecise physiologic measurements, and a one-size-fits-all approach to treatment planning. Tablo has a proprietary suite of sensors and data sets that can allow it to merge data from the machine and the patient in order to automatically adjust treatment parameters and customize therapy to an individual patient’s needs, all without interrupting clinic workflow.

Outset’s Tablo System was also recently recognized with a Gold Edison Award in the medical patient experience category. The Edison Awards honor game-changing innovations at the forefront of new product and service development, marketing and human-centered design. Nominees were judged by a panel of more than 3,000 leading business executives including past award winners, academics and leaders in the fields of product development, design, engineering, science and medicine. Tablo received the top prize in its category, the Gold Award.

ABOUT OUTSET MEDICAL

Silicon Valley-based Outset Medical is dedicated to technology-driven service model innovation aimed at reducing cost and transforming the patient care experience. Outset’s Tablo System is CE-marked and FDA-cleared for use in acute and chronic care settings. In addition to its acute and chronic care commercial expansion, the company is conducting a clinical trial to expand Tablo’s labeled indication to include home use.

To learn more about the announcement, go to: https://twitter.com/SecAzar/status/1179092152007221249?s=20

To learn more about Outset Medical and Tablo visit www.outsetmedical.com and follow the company on Twitter at @OutsetMedical.

SOURCE Outset Medical

October 1, 2019

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

IRVINE, California, Oct. 1, 2019 /PRNewswire-HISPANIC PR WIRE/ — Mazda Motorsports announced today the newest addition to its motorsports program with the unveiling of the all-new Mazda3 TCR race car. The Mazda3 TCR will hit the racetrack as part of the 2020 IMSA Michelin Pilot Challenge, beginning with the four-hour Endurance Challenge that is part of the Rolex 24 at Daytona weekend of racing on January 26, 2020.

By retaining the striking design of the 2019 Mazda3 hatchback, the Mazda3 TCR features the latest iteration of the brand’s signature Kodo – Soul of Motion design language. Envisioned within the walls of Mazda Design America in Irvine, California, designers spent countless hours ensuring the aerodynamics of the Mazda3 TCR are compliant with all TCR regulations, and flow seamlessly with the clean lines found on the Mazda3.

“TCR represents a great opportunity for us to showcase the new Mazda3 and provide our customers another avenue to race Mazda vehicles,” said Masahiro Moro, Chairman and CEO, Mazda North American Operations. “Some of our most important successes in IMSA and SRO TC Americas have been thanks to dedicated customers who chose to race with Mazda, and we hope the next generation of Mazda racers see the same potential in the Mazda3 TCR.”

“The Mazda3 features the outstanding design and engineering that Mazda is known for, and because of that, it is a fantastic foundation for our new Mazda3 TCR,” said John Doonan, Director, Mazda Motorsports. “We have looked forward to returning to the IMSA Michelin Pilot Challenge for several seasons, and everyone at Mazda is very excited that we will do just that in 2020. We are eagerly anticipating success for the Mazda3 TCR in IMSA, SRO Americas and in TCR championships around the world.”

The Mazda3 TCR will be powered by a turbocharged, 4-cylinder engine producing 350 horsepower and will use a paddle-shifted six-speed transmission. Developed and supported by Long Road Racing, the manufacturer of the Global Mazda MX-5 Cup car, the Mazda3 TCR is homologated to compete in any of the 36 TCR-sanctioned championships around the globe.

More information about the Mazda3 TCR is available at MazdaMotorsports.com and LongRoadRacing.com.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Mazda Motorsports boasts the most comprehensive auto racing development ladder system of any auto manufacturer in the world. The Mazda Road to 24 (#MRT24) program offers a number of scholarships to advance drivers up the sports car racing ladder, beginning with the Global MX-5 Cup series and culminating with Mazda Team Joest. In grassroots road racing, more Mazdas race on any given weekend in North America than any other manufacturer. Follow all of the latest news at MazdaMotorsports.com, @MazdaRacing on Twitter, and Mazda Motorsports on Instagram and Facebook.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.

Logo – https://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg

SOURCE Mazda North American Operations

BRAND REPORT

Sales Highlights

Model Notes

With fewer selling days and none of the big Labor Day holiday sales totals falling in September, Honda brand sales were down compared to Sept. 2018. Still, both cars and trucks posted solid sales to counter industry trends.

Gateway models Fit and HR-V performed well, gaining 79.6% (2,707 units) and 25.9% (7,528 units) respectively, vs. 2018.

CR-V posted a strong month despite a brief stop sale to allow owner’s manuals to be updated before deals could be consummated.

Civic and Accord continue to fight industry truck trends, with combined sales totaling over 42,000 units as Honda cars topped 46% of Honda brand sales for the month, compared to industry sales of about 30%.

The 10^th-gen Civic is headed for its 4^th straight year as America’s retail best-selling car and a full decade as the country’s most popular compact.

With the 2019 Passport named a Top Safety Pick, every Honda light truck—SUV, minivan and pickup—now earns a TSP crashworthiness rating from IIHS.

October 1, 2019

Exterior of major new contemporary art center Ruby City, opening October 13, 2019 in San Antonio. Ruby City designed by renowned architect Sir David Adjaye OBE as well as major exhibition of Mexican artist Sebastián, puts the Alamo City on art lovers’ must-see lists. Photo © Dror Baldinger. Courtesy of Ruby City and Adjaye Associates.

SAN ANTONIO, Oct. 1, 2019 /PRNewswire-HISPANIC PR WIRE/ — The much-anticipated, October opening of Ruby City is the latest major cultural development in San Antonio, coming on the heels of a $100 million expansion of The Witte Museum, a multi-million-dollar transformation of the McNay Art Museum and a $40 million expansion at the San Antonio Botanical Garden. The new experiences, along with remarkable exhibitions puts San Antonio in the art world spotlight this fall.

Opening October 13, Ruby City is the dream made reality of the late philanthropist Linda Pace for a dedicated space for contemporary works by locally and internationally acclaimed artists. Building on the Linda Pace Foundation Collection of more than 900 works, the inaugural exhibition is presented in three parts, entitled Waking Dream, Isaac Julien: Playtime, and Jewels in the Concrete. The design of the building by distinguished architect Sir David Adjaye OBE is inspired, in part, by the 16^th century Spanish Missions in San Antonio. The exterior concrete skin is imbued with a rich red tone giving the building its ruby red glow. Ruby City is part of a larger campus including Chris Park, a public green space named in memory of Pace’s son, and Studio, an exhibition space presenting curated shows throughout the year.

San Antonio visitors also can look forward to a celebration of Mexican artist Sebastián, in the exclusive city-wide exhibit “Sebastian in San Antonio: 50+ Years/20+ sites/100+ works.” Best known for his monumental sculptures found around the world, Sebastián’s work has been shown in more than 190 solo exhibitions and permanent works in over 20 countries including Germany, Brazil and Japan. San Antonio is of significance for Sebastián and his work, with his iconic “La Antorcha de la Amistad” sculpture a notable part of the city’s skyline. More than 100 2D and 3D works will be on display from September 2019 to May 2020 in accessible locations including the River Walk, Market Square, Culture Commons Gallery at Plaza de Armas and the San Antonio International Airport.

The opening of Ruby City and the Sebastián exhibition join San Antonio’s over two dozen cultural institutions and art programs, making the city a top destination for art lovers. Additional arts highlights for this fall include:

The 25^th anniversary and return of early resident artists Alex de Leon and Elizabeth McGrath to Artpace San Antonio.
San Antonio’s first contemporary art space, Blue Star Contemporary, featuring four exhibitions including Joey Fauerso’s Teardowns, Margaret Craig’s Sea Islands, Tsuyoshi Anzai’s Healthy Machines and Sterling Allen and Larry Graeber’s Formal Proof.
Briscoe Western Arts Museum is showing more than 100 paintings and sculptures of animals around the world in the Society of Animal Artists’ 59^th Annual Exhibition Art and the Animal.
McNay Art Museum, Texas’ first modern art museum, is undergoing a $6.25 million transformation of its grounds and sculpture gardens. This fall, visitors can view Picasso to Hockney: Modern Art on Stage, as well as Mary Cassatt’s Impressionist masterpiece The Cup of Tea on exclusive loan from the Metropolitan Museum of Art, New York as part of the McNay’s suite of Cassatt’s well-known aquatints and other works.
San Antonio Museum of Art (SAMA) welcomes two distinct exhibitions: Victorian Radicals: From the Pre-Raphaelites to the Arts & Crafts Movement and Elegant Pursuits: The Arts of China’s Educated Elite, 1400-1900. Elegant Pursuits celebrates the unveiling of a large Taihu rock, a gift of the Chinese Sister City, Wuxi, honoring San Antonio’s tricentennial anniversary. SAMA is the first museum in the southwest to present a Taihu rock to the public.
Following its recent $100 million expansion, The Witte presents Mythic Creatures: Dragons, Unicorns & Mermaids, where museum goers investigate how misidentification, speculation, fear or imagination could have inspired the development of some legendary creatures.

To learn more about San Antonio’s lively arts scene, go to visitsanantonio.com/arts.

Additional exhibition information and images available at media.visitsanantonio.com.

A major retrospective exhibition of Mexican artist Sebastián, as well as the major new contemporary art center Ruby City, opening October 13, 2019, designed by renowned architect Sir David Adjaye OBE, puts the San Antonio on art lovers’ must-see lists. Sebastian's “La Antorcha de la Amistad” sculpture is a notable part of the city’s skyline (center of image, in red).

Photo – https://mma.prnewswire.com/media/1003959/Visit_San_Antonio_Ruby_City_Exterior.jpg
Photo – https://mma.prnewswire.com/media/1003960/Visit_San_Antonio_Skyline.jpg

SOURCE Visit San Antonio

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