Major Corporations Sign Onto The Hispanic Promise, A First-Of-Its-Kind Diversity And Inclusion Pledge For Hispanics

April 26, 2019

Signatories announced at Hispanic Leadership Summit: Chicago, Three months after its launch at the World Economic Forum in Davos

CHICAGO, April 26, 2019 /PRNewswire-HISPANIC PR WIRE/ — Unilever, Microsoft, SAP, Nielsen, Mars, Incorporated, KIND and EY are among the 45+ corporations to sign the first-of-its-kind diversity and inclusion pledge for Hispanics in America – The Hispanic Promise.

The Hispanic Promise is a collaborative effort with more than a dozen Hispanic associations to advance and empower U.S. Hispanics as employees, customers and citizens.

The Hispanic Promise was launched three months ago at the World Economic Forum in Davos, Switzerland in the first ever Hispanics event in Davos aimed to bring attention to global leaders about the potential of the Hispanic community as a growth engine and an essential business opportunity. The first impressive group of signatories of The Hispanic Promise was announced today during the Hispanic Leadership Summit: Chicago organized by We Are All Human, a non-profit foundation, devoted to promoting diversity, inclusion and equity.

The Hispanic Promise asks employers to make the commitment to create inclusive workplaces and to take positive actions to hire, promote, retain, and celebrate Hispanics through improved employee engagement, mentorship programs, employee or business resource groups, and talent advancement, with the aim for Hispanic employees to feel they belong, to feel valued, to enjoy equal access to opportunity, and to have a voice.

The signers of the Promise are:

Aflac	Dentsu Aegis Network	G6 Hospitality
AmeriCares	Edelman	Guardian News
APCO Worldwide	Emerson	Guerrero Media
Aztech Innovation	EY	Guild Mortgage
BMO Financial Group	Evans Food Group	IMM Latino
CHS, Inc.	Exposing Hope	Investors Bank
Cultivate with Courage		KIND
KSA Martial Academy	Rising Storm Music	Unilever
Lara Media Services	SAP	URBANDER
Latin Podcast Awards	SAS	Vela
LCC	Save the Children Inter.	Venue33
Mars	Spanish Public Media	Washington Representatives
Microsoft	Tradenex	World Health Forum
Mindot	Tupperware Brands	Zeno
NRG	TV Azteca
Nielsen	Two Rivers YMCA

Endorsers backing The Hispanic Promise are more than a dozen Hispanic associations including: Association of Latino Professional for America (ALPFA); Hispanic Alliance for Career Enhancement (HACE); Hispanic Association on Corporate Responsibility (HACR); Hispanic C-Suite Corporate Council (HC3); Hispanic Heritage Foundation; Latinas in Tech; Latino Leaders Magazine; League of United Latin American Citizens; Northern Virginia Hispanic Chamber of Commerce; Prospanica; The Alumni Society; US Hispanic Chamber of Commerce; Voto Latino; We Are All Human Foundation.

“Hispanics account for more than 17% of today’s U.S. workforce, equal to almost 30 million people. It is important for corporations to attract and retain the best talent. In order to attract Hispanics, organizations need to be very explicit and intentional” said We Are All Human’s founder, Claudia Romo Edelman. “I was surprised to discover that there are dozens of corporate pledges in America for other groups but nothing exists for Hispanics. I am proud to see more than 45 corporations joining The Hispanic Promise only three months after its launch and look forward to having the first 100 soon,” said Romo Edelman.

Present also during the launch event of The Hispanic Promise in Davos was Cid Wilson, President & CEO of the Hispanic Association on Corporate Responsibility (HACR), a national non-profit that advocates for corporate leadership opportunities for Hispanics.

Romo Edelman added, “We Are All Human is committed to bringing the Hispanic agenda to new markets, audiences and places where they need to be – like the United Nations and at the forefront of global CEOs and decision makers in Davos. We are going to create the first ever event for Hispanics at the Cannes Lions International Festival of Creativity and secure the attention of Chief Marketing Officers, as well as, creatives in an effort to change our narrative and improve our shared voice. Next year, We Are All Human will present in the Olympics,” she concluded. “The time of Hispanics is now. It is time to be seen, heard and valued.”

About the Hispanic Leadership Summit: Chicago

The Hispanic Leadership Summit: Chicago is taking place April 26. It builds on progress achieved at We Are All Human’s first inaugural Hispanic Leadership Summit, which took place last December at the United Nations. More than 250 leaders voted on a “Vision 2020” for the U.S. Hispanic community that focused on three priorities: access to education, financial empowerment, and improving the image of Latinos and Hispanics. A report summarizing outcomes from the 2018 Hispanic Leadership Summit can be found here.

Sponsors and media partners for this event include:

Gold: PepsiCo Foundation, Richard Edelman
Media partners: Comcast NBCUniversal Telemundo, Latino Leaders Magazine, Business Insider, Hispanic Executive, The Alumni Society, AL DIA News Media
Silver: NRG, McCormick Foundation, Dairy Management Inc., Wells Fargo
Bronze: Conagra, BMO Financial Group, Edelman Chicago, Viacom

The full program for Hispanic Leadership Summit: Chicago and a list of the members of its Strategic Advisory Committee is available here.

The Hispanic Promise will continue to be featured throughout this year at We Are All Human’s regional Hispanic Leadership Summits in Chicago, San Francisco and Dallas. The regional summits aim to identify strategies and actions for advancing the community’s priorities. We Are All Human will also hold its second annual national Hispanic Leadership Summit at the United Nations in December.

About We Are All Human
We Are All Human is a foundation dedicated to advancing the agenda of equity, diversity, and inclusion. Our vision is for every human to value every human. Our mission is to advocate for every human to be respected and empowered by focusing on our common humanity. By focusing on the universal values that make us all human, we can reach common ground, eliminate discrimination and achieve a more equitable society.

In October 2018, the foundation unveiled the results of its Hispanic Sentiment Study, which explored the views of the U.S. Hispanic/Latino community pertaining to politics, business, education, and personal values. Conducted online September 15-19, 2018 by the global communications firm Zeno Group, the study surveyed more than 2,500 Hispanics/Latinos, aged 14 and older, across the United States.

For more information, visit www.WeAreAllHuman.org.

Media Contact:
Vanessa Figueroa, 773.419.8967, [email protected]

SOURCE We Are All Human

(Español) Kids II retira del mercado todas las mecedoras Rocking Sleepers debido a reportes de muertes

April 26, 2019

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The U.S. Consumer Product Safety Commission is an independent federal agency created by Congress in 1973 and charged with protecting the American public from unreasonable risks of serious injury or death from more than 15,000 types of consumer products under the agency's jurisdiction. To report a dangerous product or a product-related injury, call the CPSC hotline at 1-800-638-2772, or visit http://www.saferproducts.gov. Further recall information is available at http://www.cpsc.gov.

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5th Annual Marin Youth Leaders Summit Scheduled for Sunday, April 28, 2019 at Alcohol Justice

April 26, 2019

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SAN RAFAEL, California, April 26, 2019 /PRNewswire-HISPANIC PR WIRE/ — The 5^th Annual Marin Youth Leaders Summit – will take place this coming Sunday, April 28, 2019, at the offices of Alcohol Justice in the Canal Neighborhood of San Rafael. The event is hosted by Youth For Justice and is sponsored by the San Rafael Alcohol and Drug Coalition (a federally-funded Drug Free Community coalition), and Alcohol Justice. The event is free to the community with the intent to empower young people to share their ideas, experience, and activism with groups from Marin County and the Bay Area.

What: Youth Leadership Summit

12 p.m. Arrival – Sign-in
12:15 Opening Prayer Circle – Call to the Four Directions – Olivia Beltrán
1-1:30 Lunch – Inspirational speech by Ruthie Bolton
1:45-2:45 – Facilitated Sharing – Historical Overview of drugs and how they have been used to control people. Solution-In Lak’Ech – Luis Chacón
3-3:45 – Workshop Rotations
4-5 Entertainment:

DJ Mike Major
Daniel Cervantes – Poem
Gaspar García – Acoustic Guitar
Bahia Vista Dance Troup
Hip Hop 4 Change

5 p.m. Closing Circle

When: Sunday, April 28, 2019, 12 – 5 p.m.

Where:    Alcohol Justice
                24 Belvedere St.
                San Rafael, CA 94901

For Additional Information:
Maite Duran: 415/257-2499
[email protected]

MEDIA ADVISORY		CONTACT:	Maite Duran 415 717-1099
For events occurring Sunday, April 28, 2019			Eddy Chacón 510 685-4065

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SOURCE Alcohol Justice

(Español) La FDA emprende una campaña de educación ciudadana para instar a la eliminación segura de los analgésicos opiáceos sin usar del hogar

April 25, 2019

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U.S. Food and Drug Administration (FDA) logo

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Texas homebuyers say the most difficult part of the process is finding the right home

April 25, 2019

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AUSTIN, Texas, April 23, 2019 /PRNewswire-HISPANIC PR WIRE/ — A report released today by Texas Realtors provides insights into the demographics, motivations and opinions of Texas homebuyers and sellers. The 2019 edition of the Texas Homebuyers and Sellers Report offers details about real estate consumers’ income, ethnicity, age, and perceptions of the homebuying and selling processes.

Just over half of Texas homebuyers surveyed said that finding the right property to purchase was one of the most difficult parts of the process.

“We still have a tight supply of homes for sale in most areas of the state, which makes it challenging for buyers,” said Tray Bates, 2019 chairman of Texas Realtors. “We’re also seeing home prices rising faster than incomes, especially for first-time homebuyers. One key to a successful home search is for buyers to identify the features they value most in a home.”

Among those who bought newly built homes, the top reason for doing so was to avoid renovations or plumbing and electrical problems. Buyers who purchased previously owned homes mentioned value and price as their primary motivating factors.

The median age of Texas homebuyers was 47, unchanged from the previous year. The median age of first-time buyers was 32. Nearly one-third of all buyers were first-timers. The majority of Texas homebuyers (68%) were married couples, followed by single females at 15%, single males at 9% and unmarried couples at 5%.

Thirteen percent of homebuyers identified as Hispanic, with 7% black/African-American, and 4% Asian. Approximately three-quarters identified as white/Caucasian.

On the selling side of the transaction, the most popular reason for putting a home on the market was to move closer to friends or family, cited by 22% of respondents. Job relocations came in at 17%, while another 8% of sellers wanted to move closer to a current job.

Sellers spent a median of 10 years in their homes. The median sales price was $70,000 higher than what sellers paid for their homes. The median length of time a seller’s home spent on the market was four weeks.

Consumer satisfaction with Realtors was high, with 89% of buyers and 85% of sellers saying they would definitely or probably recommend their agent to others or use their agent again.

Bates concluded, “Buying or selling a home can be stressful … it involves multiple steps and large sums of money. It’s gratifying to see that Texans are getting the professional assistance they need to accomplish their real estate goals.”

About the Texas Homebuyers and Sellers Report
Data from the 2019 edition of the Texas Homebuyers and Sellers Report is derived from the 2018 Texas Profile of Homebuyers and Sellers by the National Association of REALTORS®, which analyzes survey data among Texans who bought or sold a home between July 2017 and June 2018. Texas REALTORS® distributes insights about the Texas housing market throughout the year, including quarterly market statistics, trends among homebuyers and sellers, luxury home sales, international trends and more. To view the Texas Homebuyers and Sellers Report in its entirety, visit texasrealestate.com.

About Texas REALTORS®
With more than 125,000 members, Texas REALTORS® is a professional membership organization that represents all aspects of real estate in Texas. We are the advocate for REALTORS® and private property rights in Texas. Visit texasrealestate.com to learn more.

Contact:
Morgan Moritz
512-448-4950
[email protected]

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SOURCE Texas REALTORS

John Leguizamo Encourages Fans to Find Their Passion and Pursue Their Dreams in New Pepsi® Commercial Debuting During Billboard Latin Music Awards

April 25, 2019

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John Leguizamo on set for his new Pepsi commercial

PURCHASE, N.Y., April 25, 2019 /PRNewswire-HISPANIC PR WIRE/ — During tonight’s Billboard Latin Music Awards telecast on Telemundo, Pepsi will premiere a new national television advertisement starring award-winning actor John Leguizamo. The commercial (which can be viewed here) follows John throughout his day, while he overcomes mini obstacles on his way to his evening curtain call – highlighting his resilient personality and encouraging others to defy hurdles to reach their dreams. Pepsi will also bring an exclusive Latin music concert series to life through Billboard En Vivo, giving fans special access to their favorite artists this summer.

In addition to partnering with Telemundo and Billboard around the award show, Pepsi is partnering for the first time with Billboard for the fourth year of its En Vivo concert series taking place across Los Angeles, Miami and New York this summer. The series will celebrate Latin music and give passionate fans a once-in-a-lifetime opportunity to see chart-topping artists live at a series of exclusive shows, brought to you by Pepsi. More details on the concert series and ways to win your way in will be available later in the season via Pepsi’s social channels.

“I was thrilled when Pepsi approached me to star in their new commercial,” said John Leguizamo. “I especially love the message we’re sending to our fans through the spot… which is that no matter what type of obstacle or doubt comes your way – big or small – if you stick to your passion and listen to your own voice, you can get one step closer to living out your dreams.”

Marissa Solis, PepsiCo Vice President and General Manager of the Hispanic Business Unit, noted “With this commercial, we want to celebrate those that choose to listen to their inner voice in the pursuit of their passions.” Marissa added, “John has had a successful career and his journey represents the challenges that all of us face in the pursuit of our dreams. It is that determination and unapologetic approach that Pepsi wants to celebrate and encourage.”

As part of a larger partnership with Telemundo around the Billboard Latin Music Awards, Pepsi will air an additional spot during the April 25 telecast that features a unique picture-in-picture take on the commercial, starring Latinx Now! host Nastassja Bolivar. Following the unveiling of the spots, fans can also follow John’s social (@JohnLeguizamo) and #MiPepsi to see more content from the leading talent including inspirational messages to fans and behind-the-scenes content from the commercial shoot.

ABOUT PEPSICO
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

ABOUT BILLBOARD MEDIA GROUP
Billboard is the world’s largest voice in music, built on the most complete and well-respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to Billboard.com, the ultimate consumer-facing destination for millions of passionate music fans, to the industry’s most elite conference series and influencer events including the Power 100 and Women in Music – the Billboard brand has unmatched authority among fans, artists and the industry alike. Billboard has a social media footprint of 25.5M+ million social followers across Facebook, Twitter, Instagram, and YouTube, and creates more than 160M+ cross-platform video views per month. Billboard magazine has published major news-generating covers recently including Travis Scott, Janet Jackson, Lil Wayne, Demi Lovato, Cardi B, Christina Aguilera, Shakira, BTS, and more. In December 2018, the Billboard Women in Music ceremony, which honored Ariana Grande as Woman of the Year, was live-streamed globally on Twitter.

In 2016, The Hollywood Reporter-Billboard Media Group acquired Spin Media’s storied music assets Spin, Vibe, and Stereogum, establishing the world’s largest music brand by digital traffic, social reach, and audience share. The combined entity of music and entertainment properties now reaches 41 Million + unique visitors and more than 20% of U.S. millennials.

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SOURCE PepsiCo

(Español) El Proyecto Carma y Toyota lanzan plataforma “peer to peer” en español del llamado a revisión de las bolsas de aire Takata

April 25, 2019

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* Porcentajes de reparación por concentración de hispanos en códigos postales reportados

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LG Household & Health Care To Acquire New Avon, LLC

April 25, 2019

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We are advised by New Avon LLC that journalists and other readers should disregard the news release, LG Household & Health Care To Acquire New Avon, LLC, issued 25-Apr-2019 over PR Newswire. This news was released prematurely.

SOURCE New Avon LLC

New Platform from Parabolt Helps Retailers Capture The “Magic Moment” of Sales

April 25, 2019

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MIAMI, April 25, 2019 /PRNewswire-HISPANIC PR WIRE/ — Parabolt, gA’s digital innovation incubator, announces the launch of OCP (Omnichannel Customer Platform), a new cloud-computing platform that enables users to deliver improved customer experiences that boost sales and strengthen customer loyalty.

OCP is a SaaS (Software as a Service) cloud platform service that seamlessly integrates multiple technology sources like Wi-Fi, social data, and POS enabling industries and firms to better connect with their customers, enhancing encounters and improving operational efficiency.

OCP is already at work in the Mexican retail industry, improving visitor engagement at the La Comer chain of hypermarket stores. Using this new platform, retailers such as La Comer are able to assess vital insights into customer behavior, enabling them to develop targeted marketing interactions, sales strategies and personalized services for each buyer.

Juan Pablo Garza, OCP Sales Director points out that more than 85 percent of all sales decisions are still made inside stores “Most retailers fail to leverage this key issue because they are not assessing the available data that allows us to gain a complete understanding of a customer’s journey,” said the executive. “The chance to take a deep dive into online and offline customer behavior, and to synergize those interactions, is often overlooked.”

OCP makes that possible. With the platform’s innovative real time approach, it’s easier for retailers and other industry verticals to collect, consolidate and interpret data in order to fully understand their customers and visitors.

Parabolt’s new platform leverages Wi-Fi network infrastructure to assess visitor behavior such as average visit time, capture rate, loyalty and conversion rate – all without requiring visitors to log in to a store Wi-Fi domain. High volumes of data are captured from stores via multiple technology plugins, which are then processed by OCP using state-of-the-art algorithms.

Insights are then delivered via OCP’s dashboard and predictive information services, allowing users to plan effective marketing and promotion campaigns with greater ease and accuracy. Simultaneously, applied data science adds an objective, data-driven input that can optimize the layout and distribution of products in a store.

“We combine instore behavior and sales with predictive analytics and demographic data to build customer profiles and to engage customers in new exciting and personalized ways,” said Garza. “OCP closes the gap between the digital and physical worlds.”

OCP from Parabolt gives companies the ability to advance to the forefront of technology, harnessing the latest trends – and translating them into new business opportunities. To see OCP in action, visit Booth 1122 on the main exhibition floor of the eMerge Americas tech event this April 29 and 30, where Parabolt will be offering demos of this new, exciting platform.

About Parabolt

We are a company that transforms innovative ideas into disruptive and scalable businesses. From three camps and business portfolios, we incubate our own concepts and others from leading Latin American entrepreneurs and large corporations, assisting our partners and helping them to transform their business into disruptive digital products and collaborative platforms.
To find out more visit: http://www.parabolt.net

SOURCE Parabolt

REMEZCLA Becomes First Latino Publication To Ever Win A Webby

April 25, 2019

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Still from Remezcla's Webby-winning video "Chinese Latinos Explain Chino-Latino Food"

NEW YORK, April 24, 2019 /PRNewswire-HISPANIC PR WIRE/ — REMEZCLA announced today that it has won Best Social Video in the Food & Drink category of the 23rd Annual Webby Awards. This is the first time a Latino publication has ever won a Webby Award, which is hailed as the “Internet’s highest honor” by The New York Times. Respected as one of the most influential Latino youth media brands, REMEZCLA is one of few entities in the industry that is Latino-owned and is still led by members of the new Latino generation it aims to serve.

REMEZCLA’s mission is to push Latino culture forward by shattering stereotypes and shining a light on the stories about the Latinos no one else is telling. Its Webby-winning video “Chinese Latinos Explain Chino-Latino Food” is emblematic of this mission, highlighting the undersung Chino-Latino fusion cuisine, a staple of NYC that brings Chinese and Latin American influences together. This is a story that goes beyond food: it’s a story of converging cultures and identities – and of the large community of Chinese Latinos we rarely see represented in media.

“It’s an honor to be recognized among some of the best content creators in the industry,” said REMEZCLA Editor-in-chief & Chief Content Officer Andrea Gompf. “Our talented team works every day to create progressive, nuanced storytelling about Latino culture and identity, and we’re thrilled to see our efforts result in a historic Webby win. We hope this win inspires other Latino content creators to believe their stories are award-worthy.”

“Today, the Latinx community is influencing mainstream storytelling more than ever before. It is an honor to finally have our content and our culture recognized at this level,” said Andrew Herrera, CEO & Founder of REMEZCLA.

REMEZCLA will be honored at the star-studded Webby Awards ceremony on Monday May 13, 2019, at Cipriani Wall Street in New York City, where winners will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches.

About REMEZCLA:
REMEZCLA is an independent media brand. Founded in 2006, REMEZCLA was the first premium digital publication for young US Latinos. Today, the brand has become the go-to, on-the-pulse source to discover fresh Latino culture. REMEZCLA is also the preferred partner for leading brands interested in creating culturally relevant content and experiences for a new generation of Latinos. REMEZCLA and its best-in-class team have earned awards across several categories, including Cannes Lions, Clio, Ex Award, ANA Reggie Award and BizBash Awards, among others. REMEZCLA was founded and remains led by Latino entrepreneurs. REMEZCLA is a Certified Minority-Owned Business Enterprise.

Learn more at www.REMEZCLA.com

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SOURCE REMEZCLA