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Great Minds® Unveils Geodes™, Groundbreaking Books for Emerging Readers

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Great_Minds_Logo

WASHINGTON, Feb. 4, 2019 /PRNewswire-HISPANIC PR WIRE/ — Great Minds, developer of highly rated grades PK–12 curricula, today unveiled Geodes™, a groundbreaking new category of accessible, knowledge-building books for new and emerging readers.

Developed in collaboration with Wilson Language Training®, publisher of the evidence-based foundational reading and spelling program Fundations® for students in grades K–3, Geodes combine carefully selected language with highly engaging content and illustrations from top artists. These books build students’ confidence in their ability to read and inspire curiosity with knowledge-building topics.

“Each Geodes book is a gem. Students learn about topics as far-flung and fascinating as Icelandic winters, the origins of the Bolshoi ballet, the Badlands, and how to measure the strength of the wind—all while practicing their phonics. These books are so compelling, kids will not notice what sound-spelling pattern they are practicing,” said Lynne Munson, founder and CEO of Great Minds. “Geodes are an entirely new experience. Gone are the days of tedious, repetitive texts with minimal line drawings. New readers deserve better—they deserve Geodes.”  

Barbara A. Wilson, the president and cofounder of Wilson Language Training, said, “All too often, books for emerging readers fail to provide the practice needed, while also lacking interest, complexity, beauty, and other qualities likely to compel readers of any age. We wanted to provide students the opportunity for a rich and rewarding reading experience while practicing the very decoding skills they are learning in the classroom. We tapped into our two organizations’ core strengths to do just that. Wilson Language Training’s expertise in foundational reading skills instruction and Great Minds’ experience at building students’ knowledge is a strong combination. We could not be prouder of the result.” 

Geodes are named for modest-looking rock formations that contain countless crystals inside. Each Great Minds’ Geodes book holds a surprising amount of knowledge in a slim volume. A Geodes library comes with a natural geode for teachers and students to examine together, as they build excitement for their reading experience. A video capturing students’ delight in unboxing a Geodes library collection for the first time is available here.

With Geodes, Great Minds introduces a new type of book—Readables™—into the marketplace. Unlike traditional decodables, which focus solely on the application of sound-spelling patterns, Readables give students opportunities to practice language while building and extending knowledge, vocabulary, and more. As a result, budding readers enjoy wonderfully accessible yet rich books.

Geodes align with the module topics in Great Minds’ grades K–8 English language arts curriculum, Wit & Wisdom®. They also align with the scope and sequence of Wilson Fundations®, a structured literacy program for grades K–3 that is supplemental to the core and provides a systematic approach to comprehensively address foundational skills as well as spelling and handwriting. Schools may use Geodes with any systematic, research-based phonics instruction program.

Geodes for Level 1 are available now. Geodes for Level 2 will be available in fall 2019. Geodes for Level K will be available in fall 2020.

Geodes join Wit & Wisdom, Eureka Math™, and PhD Science™ in the growing portfolio of offerings from Great Minds.

Learn more about Geodes and see a book preview here.

About Great Minds: The organization recently celebrated its 10th anniversary, evolving from a startup to a provider of the highest quality materials to schools nationwide. A group of educators founded Great Minds to define and encourage knowledge-rich, comprehensive education for all students. Eureka Math and Wit & Wisdom both earned near-perfect scores from independent nonprofit reviewer EdReports.org. Great Minds is the only curriculum developer to have earned three Tier 1 ratings, the highest possible, for Wit & Wisdom, Eureka Math, and PhD Science, from the Louisiana Department of Education, which is widely respected for its curricula leadership. A RAND Corporation survey of teachers found Eureka Math is the most widely used math curriculum in the nation. Learn more at greatminds.org.

About Wilson Language Training: For over 30 years, Wilson Language Training (WLT) has been dedicated to “Literacy for All.” Wilson is a provider of multisensory, research-based reading and spelling programs addressing three tiers of instruction: Fundations®, a prevention and early intervention program for grades K–3; Just Words®, an intervention program for grades 4­–12; Wilson Reading System®, an intensive program for grade 2 through adult; and Wilson Fluency®/Basic, a supplemental fluency and comprehension program. Wilson Language Training empowers individual educators, schools, and districts to achieve literacy with all students in their care through its many quality professional learning offerings, working collaboratively with school districts to develop teacher-leaders and achieve sustainability plans. This work is in keeping with WLT’s goal to provide educators with the support they need to help all students become independent readers.

Logo – https://mma.prnewswire.com/media/494161/Great_Minds_Logo.jpg

SOURCE Great Minds

SilkPro USA and Pink Luminous Breast Announce Launch of International Philanthropic efforts in Honor of World Cancer Day

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Fernanda Schwyter; Dr. Luis Fernando Correia, Dr. Giselle B. Ghurani; Marylin Dans, Dr. Jose Lutzky, Ana Quincoces, Dr. Moises Irizarry announce the launch of international philanthropic efforts in honor of World Cancer Day.

MIAMI, Feb. 4, 2019 /PRNewswire-HISPANIC PR WIRE/ — In honor of World Cancer Day, SilkProUSA and Pink Luminous Breast announced the launch of the Pink Luminous Advocacy Project, a philanthropic  organization supporting breast cancer awareness efforts in places where access to education and medical services are not always prevalent. With cancer being the second-most deadly disease in the world, Founder and President of SilkPro USA, Marylin Dans, created this organization in hopes of providing access to potentially life-saving technology at low cost to economically-challenged communities in the US and abroad.

Fernanda Schwyter; Dr. Luis Fernando Correia, Dr. Giselle B. Ghurani; Marylin Dans, Dr. Jose Lutzky, Ana Quincoces, Dr. Moises Irizarry announce the launch of international philanthropic efforts in honor of World Cancer Day.

The announcement was officially made at a special brunch and medical panel event at the Biltmore Hotel in Miami on February 1, to honor breast cancer survivors, patients and advocates. Leading experts in cancer care discussed the latest in cancer findings and diagnostics. The panel event was moderated by Ana Quincoces, TV personality, chef, and media influencer.

“Empowering consumers to live an awareness lifestyle is part of our mission and events like this help to provide the education and awareness on breast cancer to women and men in our community,” said Marylin Dans, Founder and President of SilkPro USA. “Our ultimate goal is to make this knowledge and technology available to everyone, helping millions of women worldwide live longer.”

During the reception, guests heard from medical experts including Giselle Barreau Ghurani, MD, Obstetrics and Gynecology; Luis Fernando Correia, MD, Health Correspondent and Project CURA Ambassador in Brazil; Moises Irizarry, MD, Board Certified Preventive Medicine and Sports Medicine Physician; and Jose Lutzky, MD, Chief of Hematology and Oncology Division, Mount Sinai Medical Center.

The panel discussed the challenges facing women in Latin America and the need for drastic resources to help those who have either no financial means of receiving medical care or the education to know they are at risk. The importance of health screening was also highlighted. Panelists spoke on the differences in awareness and accessibility in comparison to the United States, such as the laws being enacted in Brazil to further convince women to be tested for breast cancer.

For more information on the SilkProUSA family of products, please visit www.silkprousa.com, and on social media at www.facebook.com/silkprousa and www.instagram.com/pinkluminousbreast or email: [email protected].

Media Contact:
Erika Mayor
[email protected] 

Photo – https://mma.prnewswire.com/media/817469/World_Cancer_Day___SilkPro_USA.jpg
Photo – https://mma.prnewswire.com/media/817491/SILKPRO_PINK_Logo.jpg

SOURCE SilkPro USA

BOSS Revolution Launches BOSS Cares Video Series Through A Partnership With The League Of United Latin American Citizens

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BOSS Revolution

NEWARK, New Jersey, Feb. 4, 2019 /PRNewswire-HISPANIC PR WIRE/ — IDT Corporation (NYSE: IDT), a global provider of innovative communications and payment services, today announced the launch of its BOSS Cares Video Series initiative.  The initiative is designed to educate immigrants arriving in the United States about issues of high social impact including immigration, human rights and civic engagement. The videos were developed in partnership with the League of United Latin American Citizens (LULAC), the oldest and largest organization devoted to advancing the lives of Hispanics in the United States.

BOSS Revolution

“The BOSS Cares Video Series reflects our commitment to empower and prepare immigrants and immigrant communities to prosper. We assist first generation Americans both through our BOSS Revolution international long distance calling and money transfer services and by providing useful information and resources,” said Jessica Poverene, Vice President of Marketing for BOSS Revolution. “We’re thrilled to be working alongside LULAC to help immigrants and immigrant families.”

The BOSS Cares Video Series features Sindy Benavides, Chief Executive Officer of LULAC, sharing her expertise in current topics of interest to new immigrants in the U.S. including:

The two Spanish language videos can be watched through BOSS Revolution’s YouTube channel, as well as LULAC’s Facebook and Twitter pages.

“We are elated to be partnering with BOSS Revolution in such a worthwhile and important project that includes an education outreach component vital to millions of Latinos, particularly at this time in our country,” said Sindy Benavides, Chief Operating Officer for LULAC.

BOSS Revolution has also donated $10,000.00 to LULAC’s efforts to help support immigrant communities.

BOSS Revolution services are available at more than 40,000 retailers across the United States, through the BOSS Revolution Calling and BOSS Revolution Money apps (available free on iTunes and Google Play) and through the BOSS Revolution website https://www.bossrevolution.com/en-us/. Follow BOSS Revolution on Facebook, Twitter and YouTube.

About IDT Corporation:  
IDT Corporation (NYSE: IDT) provides communications and payment services to individuals and businesses primarily through its flagship BOSS Revolution® and net2phone® brands.  IDT’s wholesale Carrier Services business is a leading global carrier of international long-distance calls. For more information on IDT, visit www.idt.net.

About the League of United Latin American Citizens (LULAC):
The League of United Latin American Citizens is the largest and oldest Hispanic organization in the United States. LULAC advances the economic condition, educational attainment, political influence, housing, health and civil rights of Hispanic Americans through community-based programs operating at more than 1,000 LULAC councils nationwide. For more information, visit https://lulac.org/.

Logo – https://mma.prnewswire.com/media/817472/BOSS_Revolution_Logo.jpg

SOURCE IDT Corporation

TaxSlayer and MundoHispanico.com Announce Launch of TaxSlayer Latino, A Spanish-language Solution for Tax Filers

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Mundo Hispano Digital Network Infographic

ATLANTA, Feb. 4, 2019 /PRNewswire-HISPANIC PR WIRE/ — Today, TaxSlayer and MundoHispanico.com announced the arrival of TaxSlayer Latino, making the highest rated online tax preparation technology for ease of use available in Spanish. A collaboration between financial technology company TaxSlayer and publisher MundoHispanico.com, TaxSlayer Latino gives tax return filers the opportunity to save time and money by completing their return online and selecting a preparation experience tailored to their needs. The #YoLoHice (I Did it Myself) campaign commemorates the empowerment this convenient DIY option brings to U.S. Hispanics.

“Our priority for forty years has been to serve the Hispanic community and to help it flourish,” said MundoHispanico.com president and CEO Rene Alegria. “We’re confident that bringing TaxSlayer’s excellent product to our audience will turn an often times overwhelming process into a triumphant rite of passage, and ‘I don’t know’ to #YoLoHice.”   

According to a national survey conducted by ThinkNow, only 28 percent of Spanish-dominant U.S. Hispanics who filed their tax return for 2017 completed their return online. The vast majority of U.S. Hispanics still rely on retail store tax preparation locations.  Also in the survey, nearly 4 out of 10 Spanish-dominant U.S. Hispanics said improving their knowledge of and simplifying taxes would help alleviate some of the stress surrounding tax time.  

Over the last two decades, TaxSlayer’s award-winning platform has helped fuel the migration from expensive retail tax preparation to an affordable and easy-to-use personalized tax filing experience.  “Providing the U.S. Hispanic community with the means to do the same, in the language of their choice, is long overdue,” claims Brian Rhodes, president and CEO of TaxSlayer.  “At TaxSlayer, we couldn’t be more thrilled to partner with MundoHispanico.com for this game-changing launch.”  

Filers can find a start to finish guide and complete a fully featured U.S. tax return in Spanish at Latino.TaxSlayer.com. Additionally, MundoHispanico.com/taxes provides relevant answers to common tax prep questions and tips on how to confidently achieve a maximum refund.

About MundoHispanico.com
From its start in Atlanta, Ga. in 1979, Mundo Hispano Digital Network’s flagship media property MundoHispanico.com has quickly grown from the most-read Spanish language weekly newspaper in the Southeast to one of the largest Spanish-language news and information websites in the U.S. In addition to breaking news, MundoHispanico.com delivers exclusive content on passion topics, such as cars, money and sports through its lifestyle verticals.

About TaxSlayer
TaxSlayer makes life simpler and less stressful for millions of Americans with exceptional, easy-to-use technology. The company successfully completed more than 10 million state and federal e-filed tax returns in 2018 and processed $12 billion in refunds. TaxSlayer is highest rated for ease of use, speed of filing, best value and most trusted according to the 2017-18 American Online Tax Satisfaction Survey. Additionally, customers rate TaxSlayer’s TrustScore is an 8.5 out of 10 on Trustpilot.

Photo – https://mma.prnewswire.com/media/817161/Mundo_Hispano_Digital_Network_Infographic.jpg

 

SOURCE Mundo Hispano Digital Network

Gonzalo Del Fa Named Chair-Elect Of Culture Marketing Council

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AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results. (PRNewsfoto/AHAA: The Voice of Hispanic Mar)

FAIRFAX, Va., Feb. 4, 2019 /PRNewswire-HISPANIC PR WIRE/ — The Culture Marketing Council: The Voice of Hispanic Marketing announced GroupM Multicultural President Gonzalo Del Fa has been named chair-elect of the organization. Del Fa will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist.

AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results. (PRNewsfoto/AHAA: The Voice of Hispanic Mar)

“Gonzalo is a media maven and world-class leader who has brought strategic vision, marketing best practices inclusivity and collaboration to the CMC long before he joined the board of directors,” said current CMC Chair Isaac Mizrahi, COO and co-president of Alma. “I look forward to working with him and continuing to build a stronger-than-ever CMC.”

As President of GroupM Multicultural, Del Fa plays a key role in all aspects of the multicultural media and marketing efforts initiated by all GroupM agencies: Mediacom, Mindshare, Wavemaker, Essence and m/Six. The goal of the division is to provide clients with a truly relevant and informative point of view of multicultural markets and audiences across the US, resulting in tailored communications strategies based on in-depth knowledge of consumers. Under Del Fa’s leadership, GroupM Multicultural handles $1B in billings from clients such as Unilever, Target, L’Oréal, General Mills, Universal Pictures, Church & Dwight, IKEA, AARP, Kimberly Clark and US Navy. Prior to GroupM, he spent time at MEC Argentina, launched MEC Bravo in 2006 and was instrumental in combining all agencies under the GroupM Multicultural banner in 2010. In 2014 Gonzalo was awarded Media Maven of the Year, in 2016 he was nominated for the Crain’s Visionary Award and in 2017 he won the Executive Leadership Award.

“I am honored and extremely excited to lead the CMC, grow the depth and breadth of our membership, and continue advocating for the strategic imperative of culture-driven marketing,” said Del Fa, who will begin his two-year term as chair in November.

For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook and Twitter at @cmchispanic.

About CMC

Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.  

Logo – https://mma.prnewswire.com/media/635930/Culture_Marketing_Council_Logo.jpg  

SOURCE Culture Marketing Council: The Voice of Hispanic Marketing

Unilever Unveils Deodorant and Antiperspirant Formats for Ultimate Freshness On the Go

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Introducing new deodorant wipes

ENGLEWOOD CLIFFS, New Jersey, Feb. 4, 2019 /PRNewswire-HISPANIC PR WIRE/ — Unilever – the global leader in deodorant and antiperspirant innovation – continues to meet the ever-changing needs of shoppers by expanding its portfolio to include formats designed for on-the-go lifestyles.

Introducing new deodorant wipes

Unilever’s new Deodorant Wipes – on shelves now – offer people a smart way to stay feeling fresh as they go from one activity to the next.  With 24-hour odor protection, the new Deodorant Wipes are available from five brands – Dove, Dove Men+Care, Degree® Women,  Degree® Men and AXE. Ideal for discreet touch-ups to freshen underarms, neck and chest, Unilever’s Deodorant Wipes are pre-moistened, alcohol-free and come packaged with built-in lids to ensure freshness down to the last wipe.

“Our research* shows that nearly 50% of people are applying their deodorant multiple times every single day,” said Dawn Hedgepeth, General Manager and Vice President of Unilever Deodorants, Men’s Grooming and Hand and Body Lotion.  She continued, “Our new Deodorant Wipes provide an easy-to-use format for wiping away sweat and freshening up. There are countless moments where these wipes can provide a fresh re-set – activities like working out, before a big meeting, during travel, on the way to meet up with friends or just running around the house.”

The wipes, which provide a superior and hygienic on-the-go experience, are also ideal for waterless activities like camping and hiking. In addition, the new wipes can be used alone or as a fresh complement to one’s antiperspirant or deodorant of choice.

Unilever’s Deodorant Wipes – currently offered in seven variants – are available in a 25-count pack, carry a suggested retail price of $4.98 – $5.99 and are on shelves at food, drug and mass retailers nationwide.

Deodorant Wipes Brands and Fragrances:

All Deodorant Wipes offer 24-hour odor protection

  • Dove Go Fresh Cucumber & Green Tea Deodorant Wipes
    • Also available in a 10-count pack for $2.99
    • Contains 2% glycerin, providing moisturizing benefits with every swipe
    • 0% alcohol and non-irritating
  • Dove Men+Care Active + Fresh Deodorant Wipes
      • Contains 2% glycerin, providing moisturizing benefits with every swipe
      • 0% alcohol and non-irritating
  • Degree Women Stay Fresh White Flower & Lychee Deodorant Wipes
    • A light scent comprised of whitewoods, musk and amber
  • Degree Women Stay Fresh Citrus & Bergamot Deodorant Wipes
    • A fresh sparkling fragrance profile with citrus, clean florals and dry woods
  • Degree Men Cool Rush Deodorant Wipes
    • Invigorating scent contains a burst of crisp, green arctic freshness
  • Degree Men Overtime Deodorant Wipes
    •  A masculine scent of fresh citrus fragrance
  • AXE Apollo Deodorant Wipes
    • Crisp notes of green fruits and sage create a refreshing scent

In addition to Unilever’s new Deodorant Wipes, the beauty and personal care parent company now also offers mini, 1-oz. Dry Spray Antiperspirant Deodorants by Dove, Dove Men+Care, Degree® Women and Degree® Men for on-the-go sweat protection. Based on best-selling fragrances, the new mini Dry Sprays are the perfect complement to travel carry-ons, gym bags and any place where an extra spray of sweat protection may be required.  The new mini Dry Sprays retail for $1.99 and are available at food, drug and mass retailers nationwide. 

Mini Dry Spray Antiperspirant Deodorants:

  • Degree Women & Degree Men UltraClear Black+White Dry Spray Antiperspirant Deodorant (1 oz.)
    • Offers ultimate freshness and 48-hour wetness protection
    • Formula keeps white clothes white and black clothes black
    • Infused with Degree’s® signature MotionSense® technology
      • Motion-activated sweat and odor protection that delivers bursts of fragrance with every move
  • Dove Cool Essential Dry Spray Antiperspirant Deodorant (1 oz.)
    • Designed with a refreshing cucumber and green tea scent
    • Offers 48-hour antiperspirant protection
    • Contains ¼ moisturizers for soft and smooth underarms
    • 0% alcohol and non-irritating
  • Dove Men+Care Clean Comfort Dry Spray Antiperspirant Deodorant (1.oz)
    • Designed with a clean, crisp scent
    • Provides 48-hour sweat and odor protection
    • Contains ¼ moisturizers

Shoppers will see support for Unilever’s new Deodorant Wipes and mini Dry Sprays in-store as well as via social media, national advertising and sampling initiatives.

About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Personal Care, Food & Refreshment and Home Care products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Pure Leaf, Q-tips, Schmidt’s Naturals, Seventh Generation, Simple, Sir Kensington’s, St. Ives, Suave, Sundial Brands, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2017.

Unilever’s Sustainable Living Plan underpins the company’s strategy and commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. Globally, the company’s sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company’s growth in 2016.

For more information on Unilever U.S., its brands visit and the USLP visit: www.unileverusa.com

To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa

To connect with Unilever U.S. via Twitter follow: @unileverusa

* Source: Global Deodorant H& E (2017)

CONTACT:    

Ashley Johnson

Weber Shandwick

[email protected]

212-445-8743

Photo – https://mma.prnewswire.com/media/817208/Scale_Wipes_LockUp.jpg

SOURCE Unilever

Kia Motors Reveals New Brand Personality In 90-second Super Bowl Spot

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2020 Telluride

IRVINE, California, Feb. 3, 2019 /PRNewswire-HISPANIC PR WIRE/ — For its 10th consecutive year advertising during the Super Bowl, Kia Motors America took an unconventional approach.  Instead of the usual celebrity glitz and glamour, Kia used its 90-second spot to honor the working-class spirit of Americans nationwide and reintroduce the brand through its upcoming all-new flagship SUV, the 2020 Kia Telluride1. 

2020 Telluride

Kia’s 360-degree “Give It Everything” marketing campaign kicked off with the Super Bowl spot of the same name. The ad opened on a young boy who hails from West Point, Georgia, and who stated, “We are not famous. There are no stars in a sidewalk for us. No statues in our honor. We’re just a small Georgia town of complete unknowns.” He continued, “Because we are not known for who we are, we hope to be known for what we do. What we build.” The viewer then saw the first glimpse of the all-new 2020 Kia Telluride SUV, as the voiceover continued, “No, we are not famous. But we are incredible. And we make incredible things.”  The spot, which aired during the third quarter, ended with the tagline: “Give It Everything.”

Designed with the U.S. market in mind at Kia’s design studio in California, and assembled in Georgia*, the big, bold and boxy Telluride will travel down the same manufacturing line as the award-winning Sorento*, the highest-ranked Midsize SUV in the most recent J.D. Power Initial Quality Study and proof positive that high-quality American-built vehicles are not just from Detroit. 

New Brand Positioning: Give It Everything

For years, Kia remained humble and somewhat unnoticed as it honed and perfected each vehicle in the brand’s world-class lineup. The tagline, “Give It Everything” highlights Kia’s unstoppable spirit to try harder, work smarter, build better and sweat every detail, and will be part of all Kia advertising and marketing campaigns moving forward.

“Today marks a new direction for Kia and one that has been a long time in the making,” said Saad Chehab, vice president, marketing communications, Kia Motors America. “We’ve spent the last 10-plus years quietly improving our vehicles by hiring the best designers, engineers and assembly line workers. In other words, ‘Giving It Everything.’ And instead of using a celebrity in our Super Bowl ad, we chose to honor the hard-working people of America, starting with the thousands of men and women at our U.S.-based manufacturing plant. At Kia, we are fueled by an unstoppable spirit to try harder, work smarter and sweat every detail, and this year our spotlight shines on people who have defied odds and exceeded expectations. People like us.”

Highlighting the spirit of the brand’s team members, the campaign also unveils Just a Small Georgia Town, a short form documentary that uncovers the story of West Point, GA., the small town that rose from the ashes of a collapsed textile industry, relying on only its courage to see it through to the other side, before finally finding new life when Kia opened its new plant there in 2009. This documentary is available on the web at www.thegreatunknowns.org.  

“This is an open invitation to Americans to consider the Kia brand when looking for a new vehicle,” continued Chehab. “All of us that work at Kia are just like the hard-working folks in that small town of West Point and small towns throughout the country. We work hard and want more from the companies we engage with. That’s why Kia vehicles include more features and options, more warranty and more quality than the competition. As the number one mainstream brand in initial quality for the past four years according to J.D. Power, Kia is the brand that does, in fact, “Give It Everything.”

The Great Unknowns Scholarship

In an unusual move, the money saved by not paying a celebrity for this year’s Super Bowl ad will be used to create The Great Unknowns Scholarship, to assist eligible students who plan to continue their education in college or vocational school programs. The goal is to discover and reward young Americans who embody the spirit of “Give It Everything,” and help them pursue their academic dreams. For more information on the “The Great Unknowns Scholarship”, including eligibility requirements and application process, visit www.thegreatunknowns.org.

“The Great Unknowns Scholarship is Kia’s way of fostering the next generation of amazing professionals, the ones that will keep America profitable, grow the economy and give back to their communities. These are the ones that Give It Everything and we look forward to their contributions to America,” continued Chehab.

Other elements of the integrated campaign include print, digital, social and outdoor. Post-Super Bowl, a sustain phase will follow with 30 and 15 second cutdowns of “Give It Everything” along with heavy-duty features-led spots for the Telluride, including a Presidents’ Day spot. The digital rollout includes static and HTML5 banners across Lifestyle and Shopping websites and four feature-focused videos that will run in pre-roll. Social assets include social skins, GIFs, Instagram stories, Facebook Carousel and Canvas units through the remainder of the campaign.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand.   Kia serves as the “Official Automotive Partner” of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

1 Expected Spring 2019 with limited availability.

* The Telluride, Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.

Photo – https://mma.prnewswire.com/media/817193/TELLURIDE.jpg

Logo – https://mma.prnewswire.com/media/817194/Kia_Motors_America_Logo.jpg

Kia Motors America Logo

SOURCE Kia Motors America

(Español) Colgate Lanza la Campaña de la Nueva Colgate Total(SF) con el Primer Comercial de la Marca en Español durante el Gran Juego

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Sorry, this entry is only available in Español.

Puerto Rico-based Franchisees Receive Highest Honor in the FASTSIGNS System

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FASTSIGNS of Puerto Rico Team Celebrates after Winning The 2019 FASTSIGNS® Award

SAN JUAN, Puerto Rico, Feb. 1, 2019 /PRNewswire-HISPANIC PR WIRE/ — Jose Corujo, Juan A. Rivera, and Teresa Caballero, Master franchise owners of FASTSIGNS® Puerto Rico, which includes three locations, received national recognition as the recipients of The FASTSIGNS® Award at the 2019 FASTSIGNS International Convention recently held in Orlando, Florida.

FASTSIGNS of Puerto Rico Team Celebrates after Winning The 2019 FASTSIGNS® Award

This award, which is the most prestigious recognition in the franchise network of over 700 locations in nine countries worldwide, is presented to the franchisees who best represent the FASTSIGNS brand in their community and in the network, and provide exceptional customer service, mentoring, company culture and employee development. FASTSIGNS Puerto Rico also received an award for their involvement in the Franchise Advisory Council.

“It is a huge honor for us. We feel it is such a high recognition to receive this award, because we know the quality of our peers within the franchise network. It’s impossible to describe how we felt, and it was very emotional,” said Caballero.

Having a strong client base on the island through a company that specialized in POP (point-of-purchase) marketing, Corujo, Rivera and Caballero converted their existing business in 2012 into FASTSIGNS. The team signed a Master Franchise Agreement to expand the FASTSIGNS brand into Puerto Rico, the US Virgin Islands and the Dominican Republic.

During 2012, FASTSIGNS opened its first Puerto Rican center in Guaynabo, followed by the Caguas center in 2014 and Carolina in 2015. FASTSIGNS Puerto Rico also has a production workshop, located in the Lucchetti Industrial Park, and its more than 19 employees are proud to contribute to the local economy with their sales talent and production capacity.

“With conversions, franchise owners have the tools but it is up to each of us to take those tools out into the market and to the next level. Knowing that FASTSIGNS didn’t yet have a presence in Puerto Rico, we worked to raise awareness on a local and national level,” said Corujo. “It took courage, requiring us to leave what we were currently doing and take the next step. Our story shows that if franchisees embrace the model, it really pays off. We are extremely proud of all of the hours we invested as we made every effort to embody and share the FASTSIGNS brand.”

When the island was devastated by Hurricane Maria, in 2017, all three locations were without power for a period of time with only their production center powered by a generator. They provided support financially and emotionally to their employees.

“The Hurricane Maria situation changed not only us but the whole island’s psyche. The way that we approach problems is quite different now,” said Rivera, franchise owner with FASTSIGNS Puerto Rico. “We were forced to keep moving. This made us and the team stronger. We learned no matter how tough things may look, there’s a light on the other side.”

“This team excels in solving visual communications, helping customers achieve their objectives, and represents the FASTSIGNS brand with passion, excellence and enthusiasm,” said FASTSIGNS International, Inc. CEO, Catherine Monson. “Not only are they committed to FASTSIGNS, they are also committed to helping their local community while consistently having a positive impact. They’ve also been amazing in helping us grow the FASTSIGNS network both domestically and internationally. We are thankful to have them as members of the FASTSIGNS family.”

About FASTSIGNS®
FASTSIGNS® is a locally and independently owned and operated sign, graphics and visual communications company that provides comprehensive visual marketing solutions to customers of all sizes—across all industries—to help them attract more attention, communicate their message, sell more products, help visitors find their way and extend their branding across all of their customer touch points including décor, events, wearables, digital signage and marketing materials. To learn more, visit:

FASTSIGNS of Carolina | fastsigns.com/2119 | 787.946.4465
FASTSIGNS of Caguas | fastsigns.com/2005 | 787.961.6446
FASTSIGNS of Guaynabo | fastsigns.com/609 | 787.966.7446

Contacts:

Teresa C. Caballero
787-405-9151
[email protected]

FASTSIGNS logo

Photo – https://mma.prnewswire.com/media/816931/FASTSIGNS_International_Puerto_Rico_Team_Award.jpg

Logo – https://mma.prnewswire.com/media/333668/fs_logomtfmts_Logo.jpg

SOURCE FASTSIGNS International, Inc.

World premiere of music video “B.A.E. Remix” by Nesty in collaboration with Emilio Jaime and Luciana Fuster exclusively on LAMUSICA APP and LAMUSICA.COM

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Estreno mundial del video "B.A.E. Remix” de Nesty en colaboración con Emilio Jaime y Luciana Fuster exclusivamente en LaMusica app y LaMusica.com

MIAMI, Feb. 1, 2019 /PRNewswire-HISPANIC PR WIRE/ — LaMusica, the digital platform of Spanish Broadcasting System, Inc. (SBS) (OTCQX: SBSAA) premiered today exclusively the brand new music video from the artist Nesty. Looking to make his return to the Latin Pop Urban scene that surely missed him, Nesty’s “B.A.E. Remix” has him teaming up with the young Peruvian duo, and real-life couple, Emilio Jaime and Luciana Fuster.

World premiere of music video "B.A.E. Remix" by Nesty in collaboration with Emilio Jaime and Luciana Fuster exclusively on LAMUSICA APP and LAMUSICA.COM (PRNewsfoto/Spanish Broadcasting System, In)

The video was filmed in Miami, FL and features the two male leads competing for the attention of the lovely Luciana, who is making her singing debut on B.A.E. Remix. Luciana more than holds her own, and it’s easy to see her eventually putting forth her own solo project. Her talent and beauty shines through, while Emilio Jaime continues to add credits to his career in music, having already recorded with the Puerto Rican group N’Klabe. Nesty, for his part, seems genuinely excited, even anxious, for his fans to hear his new music. The singer released his debut album, “Real Boy” in June 2017, under the Rottweilas label (led by Jaime Cosculluela and Alejandro Quintana). And with the incredible force with which Latin Music dominated the charts in 2018, it’s clear why he’s looking to make his statement in 2019.

LaMusica is proud to premiere Nesty’s latest project. We consider him to be one of the most promising young stars in the genre. Emilio Jaime and Luciana Fuster, meanwhile, have also taken a major step forward with B.A.E. Remix, proving to themselves, and now the world, that the new generation in Latin Pop Urban is here to seize the moment.

The music video for Nesty’s B.A.E. Remix featuring Emilio Jaime and Luciana Fuster can be seen exclusively on LaMusica (via its mobile app and/or website: www.lamusica.com) until Monday, February 4th, 2019. The music video will be made available on all other digital platforms on Tuesday, February 5th, 2019.

About Spanish Broadcasting System, Inc.:

Spanish Broadcasting System, Inc. (SBS) owns and operates radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Urbano format genres. SBS also operates AIRE Radio Networks, a national radio platform of over 250 affiliated stations reaching 94% of the U.S. Hispanic audience. SBS also owns MegaTV, a network television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico, produces a nationwide roster of live concerts and events, and owns a stable of digital properties, including LaMusica, a mobile app providing Latino-focused audio and video streaming content and HitzMaker, a new-talent destination for aspiring artists. For more information, visit us online at www.spanishbroadcasting.com.

MEDIA CONTACT SBS:

Vladimir Gomez 
VP, Corporate Communications
[email protected] 
(786) 394-9000 Ext. 1144

Photo – https://mma.prnewswire.com/media/817073/SBS_Nesty_premiere.jpg 
Photo – https://mma.prnewswire.com/media/817074/SBS_NESTY_1.jpg 
Photo – https://mma.prnewswire.com/media/817075/SBS_NESTY_2.jpg 
Photo – https://mma.prnewswire.com/media/817076/SBS_NESTY_3.jpg 

World premiere of music video "B.A.E. Remix" by Nesty in collaboration with Emilio Jaime and Luciana Fuster exclusively on LAMUSICA APP and LAMUSICA.COM (PRNewsfoto/Spanish Broadcasting System, In)

World premiere of music video "B.A.E. Remix" by Nesty in collaboration with Emilio Jaime and Luciana Fuster exclusively on LAMUSICA APP and LAMUSICA.COM (PRNewsfoto/Spanish Broadcasting System, In)

World premiere of music video "B.A.E. Remix" by Nesty in collaboration with Emilio Jaime and Luciana Fuster exclusively on LAMUSICA APP and LAMUSICA.COM (PRNewsfoto/Spanish Broadcasting System, In)

SOURCE Spanish Broadcasting System, Inc. (SBS)/LAMUSICA APP

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