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Hennessy Raises a Glass to the New Middleweight Champion of the World – Canelo Alvarez

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Canelo Alvarez and Giles Woodyer. Credit Lauren Cowart

NEW YORK, Sept. 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — Hennessy, the world’s best-selling Cognac, celebrates Canelo Alvarez’s monumental win as he becomes the WBC, WBA and Ring Magazine Middleweight World Champion in boxing’s biggest match of the year.

Canelo Alvarez and Giles Woodyer. Credit Lauren Cowart

Canelo’s continued “Never stop. Never settle.” journey came to a pinnacle this weekend, just minutes before Mexican Independence Day, as he entered the ring to represent his family, country and legacy. Elevating himself to the pride of Mexico and the face of boxing, Canelo’s victory served as a timely reminder of his relentless chase to be a champion.

“Canelo’s drive, determination and ongoing quest to push the limits of potential represent the collective dream of his country and is aligned with our brand philosophy. We are honored to have partnered with such an inspiring individual,” said Giles Woodyer, Senior Vice President, Hennessy US.

Intended to encourage others to “Never stop. Never settle.,” Hennessy’s partnership with Oscar De La Hoya’s Golden Boy Promotions, now in its second year, includes Hennessy’s support of the entire Golden Boy camp with custom content around televised ESPN fights, in addition to a series of video releases, special events, and cross-channel promotions.

Hennessy invites boxing fans across the globe to toast to Canelo’s victory with this specialty V.S.O.P Privilège cocktail:

Hennessy V.S.O.P Privilège Despacito

  • 1 ½ oz. Hennessy V.S.O.P Privilège
  • ¼ oz. elderflower liquer
  • ¼ oz. honey syrup (equal parts water and honey)
  • ½ oz. fresh lemon juice
  • 2 oz. unfiltered apple juice
  • 6-8 mint leaves

Method: Combine all ingredients, shake & strain into a rocks glass with ice. 

To view/download the new creative along with fight night pics, please click HERE.
For more information, please visit www.Hennessy.com/US

About Hennessy 

From the French region of Cognac and throughout its over 250 year history, Hennessy has proudly perpetuated an exceptional heritage based on adventure, discovery and cultivating the best that nature and man can offer. Hennessy’s longevity and success across five continents reflect the values the Maison has upheld since its creation: the transmission of a unique savoir-faire, the constant (con)quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts some of the most iconic, prestigious Cognacs in the world.

Hennessy is imported and distributed in the U.S. by Moët Hennessy USA. Hennessy distills, ages and blends spanning a full range: Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Privé, Paradis, Paradis Imperial and Richard Hennessy. For more information and where to purchase/ engrave, please visit Hennessy.com.

About Golden Boy Promotions

Los Angeles-based Golden Boy Promotions was established in 2002 by 10-time world champion in six divisions Oscar De La Hoya, the first Hispanic to own a national boxing promotional company. Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the world and has worked with networks such as HBO, Estrella TV, ESPN, TeleFutura, FOX Sports 1, FOX Deportes, Televisa and TV Azteca. The company has also promoted some of the top boxing events in the history of the sport including De La Hoya vs. Mayweather, Mayweather vs. Canelo and other notable pay-per-view fights featuring fan-favorites Canelo Alvarez, Bernard Hopkins, Juan Manuel “Dinamita” Marquez, Miguel Cotto, Marco “Baby Faced Assassin” Antonio Barrera, Erik “El Terrible” Morales and Sugar Shane Mosley.

For more information, visit www.goldenboypromotions.com, follow on Instagram and Twitter at @GoldenBoyBoxing and like on Facebook at www.facebook.com/GoldenBoyBoxing.

Canelo Alvarez Post Fight. Credit Lauren Cowart

 

Giles Woodyer. Credit Lauren Cowart

 

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Photo – https://mma.prnewswire.com/media/745174/Hennessy_Canelo_Alvarez_Post_Fight.jpg
Photo – https://mma.prnewswire.com/media/745175/Hennessy_Giles_Woodyer.jpg
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SOURCE Hennessy

Faraday Future Appoints Jeff Risher Vice President Of Product, Technology, And IP Strategy

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Faraday Future FF 91 ultra-luxury intelligent EV to be produced at the Hanford, California, factory.

LOS ANGELES, Sept. 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — Faraday Future (FF) announced today that Jeff Risher has been appointed to the position of vice president of Product, Technology, and IP Strategy. Risher joins FF after having recently served as the head of intellectual property and litigation at Tesla.

Faraday Future FF 91 ultra-luxury intelligent EV to be produced at the Hanford, California, factory.

Reporting to founder and Global CEO YT Jia, Risher is focused on overall product strategy, advanced technology adoption, and strategic relationships. Risher also leverages his deep experience in intellectual property strategy, licensing, and litigation by leading FF’s IP strategy and patent portfolio efforts, reporting to Global General Counsel Henry Liu.

Prior to joining FF, Risher served as the chief intellectual property counsel and chief litigation counsel at Tesla. Before Tesla, Risher served for nearly nine years in various senior legal and IP leadership roles at Apple, including director of patent litigation and director of patent strategy & licensing. In those capacities he managed and negotiated complex cutting-edge technology disputes, licensing engagements, and strategic partnerships worldwide. Risher has also held intellectual property-related positions at Abbott Laboratories in Chicago and the law firms Latham & Watkins and Rutan & Tucker in Orange County, California.

Risher carries strong business-focused training and is a seasoned technology strategist. Throughout his nearly 20-year career, he has been engaged in consumer-centric product strategy planning, new product development, and IP/technology creation, adoption and protection, including serving on the advisory board of several technology startups in Silicon Valley and elsewhere. Intellectual Asset Management Magazine (IAM) repeatedly named Risher as one of its “Top IP Strategists in the World,” based on industry peer nominations.

“Joining FF at this exciting stage, and in this amazing product/technology strategy role, feels like a natural evolution for me, merging my passion for technology and product innovation with my legal and IP background,” Risher said. “I am incredibly proud of the companies I’ve been privileged to work for, and I am grateful that FF is entrusting me with this great opportunity to be a part of a new era of mobility and technology integration. The progress that FF already has made toward this vision with the Faraday Future FF 91 and beyond surprised and delighted me, and I will lead my teams to make sure we execute on that vision.”

Risher received his B.A. in Philosophy from Dartmouth College in 1995 and his J.D. (Juris Doctor degree) from UCLA in 1999.

ABOUT FARADAY FUTURE

Faraday Future (FF) is a California-based global shared intelligent mobility ecosystem company.

Established in May 2014, the company is headquartered in Los Angeles with R&D centers and offices in Silicon Valley, Beijing, Shanghai, and Guangzhou. FF’s vision is: create a shared intelligent mobility ecosystem that empowers everyone to move, connect, breathe and live freely.

The 1,000+ “Futurists” at FF bring experience from best-in-class companies spanning the consumer electronics, auto, Internet, and energy industries. With over 4 years of R&D development, the FF team has achieved milestones with unprecedented speed, including having successfully turned the original FF 91 concept into a production ready vehicle in approximately 2.5 years.

FF has brought to life three product revolutions – an “all-in-one” car, a third internet living space, and a super car-robot. The company has developed six technological revolutions, including vehicle platform, computing platform, autonomous driving, powertrain, Internet, and AI.

FOLLOW FARADAY FUTURE:
www.ff.com
www.twitter.com/faradayfuture
www.facebook.com/faradayfuture
And join our dedicated Facebook FF club page
www.instagram.com/faradayfuture
www.linkedin.com/company/faradayfuture

For More Information About Faraday Future, contact: [email protected]

Contact:
John Schilling
PR Director
[email protected]

FF VP of Product, Technology, and IP Strategy Jeff Risher (l) with company founder and Global CEO YT Jia

 

Faraday Future Logo

SOURCE Faraday Future

2019 Toyota Corolla Hatchback is ‘Greater Than’

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All-New Corolla Hatchback marketing campaign proves the Hatch is back!

PLANO, Texas, Sept. 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — “Tablet down, let’s go” says dad as the family preps for the road trip. They pile into their all-new 2019 Toyota Corolla Hatchback and take off on an adventure. Before you know it, the tablet is forgotten, and life takes over. This family is living life “Greater Than” before, and the Corolla Hatchback helped them get there. 

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8391151-toyota-corolla-2019-hatchback-greater-than-campaign/

Toyota’s new 2019 Corolla Hatchback national marketing campaign, titled “Greater Than”, promises a vehicle that enables drivers to live in the moment and experience life to the fullest. The fun-to-drive hatchback evokes style without compromise while boosting Toyota’s newest, most technologically-advanced features in a small car. The campaign highlights the fact that Corolla drivers continually carve out opportunities to come together with friends and loved ones for unique adventures and great times together. Because a life well lived is truly “Greater Than”.

“With this campaign, our goal was to authentically connect with our target audiences in unique ways”, said Lisa Materazzo, vice president vehicle marketing and communications, Toyota Motor North America. “We have created an assortment of intriguing executions that highlight the energy and excitement of creating new experiences and living life in the moment.”

“Greater Than” features six 30-second spots created for TV and digital placements, as well as a mix of 15-second and 6-second spots. The fully-integrated campaign targets a transcultural audience with assets developed by three of Toyota’s agencies of record, including Saatchi & Saatchi, Conill and Intertrend Communications.

Here’s a glimpse of the 30-second spots by agency:

  • Saatchi & Saatchi – three spots directed by Jones + Tino, 1) “Roots,” in which a family experiences the joy of a spontaneous, fun-filled day, 2) “Piñata,” where a group outing culminates with a birthday surprise and 3) “Scratches,” inspired by an unanticipated journey off the beaten path.
  • Conill – “Anthem”, directed by Albert Uria, celebrates that the individuality of the target through a minority is greater than majority juxtaposition.
  • Intertrend – “New Guy”, directed by Lino Russell, in which the hero pursues an unconventional career path in eSports and “Catwalk”, also directed by Russell,  inspired by the strong trend of start-ups.

The print campaign featuring the unexpected Dirty > Clean, Lost > Found and Detours > Plans, raise the unspoken sentiments of living in the moment, embracing a new experience, challenging traditional stereotypes and pursing passions.

Media Placements
The “Greater Than” TV spots will air in select targeted cable programming across NBCU, FOX Networks, Viacom, Turner, A+E, ESPN, Telemundo, Discovery en Espanol, Univision and more. Additional elements of the campaign include dynamic digital, audio, and print ads in high profile publications across Meredith, Hearst and Conde Nast. New integrated media partnerships include Oath, imgur, ESPN Nacion, Billboard, e-sports, the 2018 Latin American Music Awards, drifting platforms and more. Additionally, spots will air within select movie titles in theaters nationwide in conjunction with National CineMedia.

About the 2019 Toyota Corolla Hatchback

The all-new Toyota Corolla Hatchback wows with a mix of style, dynamic performance and technology. It also features some powerful perks:

  • First North American application of standard Toyota Safety Sense 2.0, with Lane Tracing Assist, Road Sign Assist, Lane Departure Alert with Steering Assist, Full-Speed Range Dynamic Radar Cruise Control (automatic), Dynamic Radar Cruise Control (manual) and Pre-Collision System with Pedestrian Detection
  • All-new high-function, dynamic design
  • All-new TNGA platform 2.0-liter four-cylinder engine with six-speed intelligent manual transmission or dynamic-shift CVT, offering more power, MPG and driving dynamics
  • Standard Entune 3.0 audio with 8-inch touchscreen, wi-fi connect, Amazon Alexa and Apple CarPlay Compatibility

With two available grades, SE and XSE, the new Corolla Hatchback will accommodate a wide array of drivers ready to keep life interesting.

The “Greater Than” spots are available for viewing here. View photos of the all-new Corolla Hatchback here. The vehicle is on sale now in dealerships.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contacts:

Leigh Anne Sessions
Toyota Motor North America
424-488-4200
[email protected]

Jana Hartline
Saatchi for Toyota
310-738-4612
[email protected]

Kimberly Harms
Saatchi for Toyota
702-234-9517
[email protected]

SOURCE Toyota

1 out of 5 Texans Has Not Seen a Dentist in 5 Years or More

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NEW YORK, Sept. 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — Many Texans would agree that healthy teeth and gums are important, however a Guardian survey shows Texans aren’t backing it up with regular visits to the dentist. In fact, 1 out of 5 Texans admit they haven’t seen a dentist in 5 years or more. 57% have seen a dentist in the last year, with only 39% of those having done so in the last 6 months. The American Dental Association recommends that both adults and children visit a dentist twice a year to maintain good dental health1.

“The research is there — regular dental visits can help detect serious medical conditions and help avoid dental diseases like periodontal disease and tooth decay,” said Dr. Randi Tillman, Chief Dental Officer, at Guardian. “What’s disconcerting is that Texans — across Austin, Dallas, Houston and San Antonio – are putting off going to the dentist, which can lead to more severe oral health issues in the long run and impact their overall health and well-being.”

The survey results show that Texans who did put off dental visits either lost a tooth, required an extraction or paid a bigger dental bill due to a more expensive procedure. When asked why they put off a procedure, more than half cite cost as the main factor. However, when Texans were asked what causes more financial stress – unexpected dental procedures or paying taxes – 64 percent say paying for an unexpected dental procedure would be more stressful.

Guardian research shows that the regularity of preventive dental care is tied to better oral health. Not surprisingly, fewer than two in ten Texans give themselves an “A” for oral health, with nearly half grading themselves a “C” or below. And even though parents are more likely to give their children a higher rating, the survey shows that parents who maintained better oral health are more likely to rate their children’s oral habits higher. For example, parents who give themselves an A or B for their own oral health are significantly more likely to feel they take their own oral health seriously, thus helping influence their child(ren)’s oral habits versus parents who give their own oral health a C-F (59%: A-B vs. 28% C-F).

These findings underscore the importance of practicing good oral health habits at a young age, which is what the Guardians of the Smile program, a partnership between Guardian and  Children’s Health Fund (CHF), aims to do. The program, a multi-year long partnership, will provide necessary dental resources and academic programming to teach students about proper lifelong oral hygiene habits. Due to the need for improved dental habits in Texas, Guardian and CHF are bringing the program to the state this month and making its first stop in Dallas, accompanied by the Tooth Guardian, a superhero who teaches kids how to care for their teeth in a fun and interactive way.

“A Children’s Health Fund report issued in 2017 called attention to the fact that poor oral hygiene negatively impacts a child’s attendance and school performance,” said Dennis Walto, CEO of Children’s Health Fund. “We all have to do more to ensure that kids, and their parents, get the information they need to make healthy choices.” 

For more information about Guardian, please visit www.guardianlife.com.

Methodology
This research is based on interviews with 2,903 consumers in Texas State, balanced on age, gender, income, and DMA conducted in August of 2018. The margin of error is ±0.519% percent with a confidence level of 95 percent.

About Guardian
The Guardian Life Insurance Company of America® (Guardian) is one of the largest mutual life insurers, with $7.4 billion in capital and $1.5 billion in operating income (before taxes and dividends to policyholders) in 2016. Founded in 1860, the company has paid dividends to policyholders every year since 1868. Its offerings range from life insurance, disability income insurance, annuities, and investments to dental and vision insurance and employee benefits. The company has approximately 9,000 employees and a network of over 2,750 financial representatives in 58 agencies nationwide. For more information about Guardian, please follow Guardian on Facebook, LinkedIn, Twitter and YouTube.

For Media Inquiries:
Kay Brungs
Allison+Partners 
O: (312) 635-8212 
[email protected]

Brenda Mendoza Messinger
The Guardian Life Insurance Company of America 
O: (212) 919-3521
[email protected] 

The Guardian Life Insurance Company of America, New York, NY. GUARDIAN® and the GUARDIAN G® Logo are service marks of The Guardian Life Insurance Company of America and are used with express permission.

1 2018 Guardian Texas Oral Health Survey

Logo – https://mma.prnewswire.com/media/605828/Guardian_Logo.jpg  

SOURCE The Guardian Life Insurance Company of America

It’s Easy To Celebrate Our Hispanic Heritage When You Make It With Real Milk

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milk_life___Arepas

MIAMI, Sept. 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — Hispanic traditions are passed down through our heritage and customs and most importantly, our delicious cuisine. As a Latina mom, serving nutritious meals for our kids and family is how we show them love.  Milk has always been there; our moms gave it to us and their moms gave it to them.  Cow’s milk is a simple, wholesome way to help kids get balanced nutrition to help them grow up strong. As a mom’s trusted ally in taste and nutrition, whether served in a glass or included in favorite recipes, you can count on its 9 essential nutrients like protein, calcium, vitamin D and potassium.

Chef Lorena Garcia takes a little spice from here and there to celebrate Hispanic heritage through all of her dishes. One of her favorite ingredients is Milk! Get a taste of Venezuela with these delicious arepas de leche y queso.

Need more ways to celebrate your heritage this month and every month?  Visit Fuertesconleche.com for recipe inspiration and tips from experts.

Chef Lorena’s Arepas de Leche y Queso

Yield: 6 portions
1 cup milk
1⁄2 cup water
1 1⁄2 cups of precooked corn flour
1 tablespoon vegetable oil
2 teaspoons kosher salt
1⁄2 cup queso blanco (white cheese), shredded

In a mixing bowl whisk together the precooked corn flour and salt.

In another mixing bowl , add milk, water and queso fresco. Slowly add the flour mixture, stirring until well combined. The dough will be loose at first, but the flour will absorb the liquid.

Start to knead the dough in the bowl, and once it becomes soft and does not stick to your hands, after about 5 minutes, the dough is ready to be shaped. (If while kneading, the dough seems too stiff and breaks apart, add a few tablespoons of water; if it is too sticky, add a little more flour).

Divide the dough into equal size balls, and flatten each between your palms into patties about 1/2 – inch thick.

Heat the vegetable oil in a large nonstick skillet or flat top on medium-low heat. Add the arepas in batches (if your cooking surface is small). The arepas should sizzle as they hit the skillet.

Cook the arepas until they’re golden and have a nice crust, 6 to 8 minutes. Flip them and brown the other side for an additional 6 to 8 minutes. Then cover the arepas and continue to steam them for another 5 minutes.

Serve with a café con leche!

Miilk Life Lo que nos hace fuertes

 

Photo – https://mma.prnewswire.com/media/744548/milk_life___Arepas.jpg

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SOURCE milk life

The Latino Center on Aging, 30th Gala at Pullman Miami Airport Hotel

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WESTON, Fla., Sept. 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — SALUD al dia magazine has the honor of sponsoring this important event. The 2018 Golden Age Award recipients are:  Liliam Lopez from SF Hispanic Chamber of Commerce; Adriana Cora of La Liga Contra el Cancer; Gus & Lilliam Machado from Gus Machado Family Foundation; Jorge Rodríguez from WWFE La Poderosa; Ana Teri Busse-Arvesu, Senior Advocate for Miami-Dade County Mayor’s Senior Initiative; Carlos Martínez of United HomeCare; Luis De Rosa from the Puerto Rican Chamber of Commerce of South Florida; and Victoria Samuelson of Hallandale Medical Center.  The Hon. Josefina Carbonell from Independent Living System (ILS) and María Hidalgo from VITAS Healthcare are the event’s Co-Chairs.

The Banquet promises to be an eventful black tie affair with extensive media coverage.  The MC will be Giovanna Drpic from CBS46 News from Atlanta, Georgia.

The Golden Age Awards were established in 1993 in New York and are given to individuals who have made significant contributions to the Latino/Hispanic communities throughout the world.  Awards are given for effective leadership, lifetime contributions, public policy initiatives, corporate contributions and community involvement.

This year’s event is sponsored by Chen Senior Medical Center, VITAS Healthcare, Independent Living System, and United HomeCare (List in formation).

The Latino Center on Aging was founded in 1991 to enhance the living conditions of Hispanic elderly through education and advocacy.  In South Florida the LCA has developed an intense activity during the past four years by organizing a South Florida Advisory Board, a South Florida Hispanic Coalition for Aging and a monthly radio segment on La Nueva 88.3 FM.  In addition, the LCA has organized and implemented five conferences on Latinos and Alzheimer’s in Spanish.

For additional information on LCA and how to contribute, visit:  www.lcaflorida.org.

About SALUD al día magazine : this is a fully SPANISH life style health magazine that offers hard-hitting, current and authoritative medical news with individual perspectives for our Hispanic readership, written by medical doctors and health professionals.

We are the Hispanic printed media channel of diffusion for excellence for private and public health organizations.

SOURCE SALUD al dia magazine

Dionisio Gutiérrez Unveils his Plan for a new Guatemala to Paola Hurtado

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Fundacion_Libertad_y_Desarrollo_Interview_Photo

GUATEMALA CITY, Sept. 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — In a recent interview with Paola Hurtado, Dionisio Gutiérrez, President of the non-profit organization Fundación Libertad y Desarrollo, expounded upon the many issues facing Guatemala, including the changes necessary for Guatemala to achieve economic success and social reform.

Gutiérrez lamented the lack of dialogue that could lead to agreements and promote the reforms that are needed in the long term. “All discussions related to problems occur in civil society forums, but do not take into account an important sector: political parties,” said Gutiérrez. He added, “They give traction to the consensus of society and those who should have leadership and the responsibility to govern and make decisions for the benefit of all, but that does not exist in Guatemala.”

Hurtado and Gutiérrez also discussed how the weakening of political power has turned countries, such as Guatemala, into instruments of crime that favor privileges for drug trafficking and other sectors of society, without seeking solutions to social problems. When asked about how to change the political culture of Guatemala, he responded: “This has to do with the construction of a new culture and that is not easy. It is important to understand that Guatemala urgently needs effective political development. This means developing a strategic plan for discussing the country’s problems and formulating public policies that have continuity in healthcare, education, fiscal policy, infrastructure, social development, poverty and malnutrition.”

Gutiérrez also mentions his return to the media with a new proposal: “We are working on a project that is a contribution for our country; a country that is going through a difficult and complex moment, in which we are seeing a lot of suffering… “

In the coming year, Gutiérrez told Hurtado that he will exercise his civic duty by employing a means of communication that will allow him to reach the people of Guatemala, through interviews, debates and proposals. Along with the Fundación Libertad y Desarrollo team, he will organize activities such as “Citizen Encounters” and forums related to the political process.

Fundacion_Libertad_y_Desarrollo_Interview_Photo

SOURCE Fundacion Libertad y Desarrollo

FAIR Health Launches Expanded Spanish-Language Consumer Website

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fairhealthconsumidor.org

NEW YORK, Sept. 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — Fairhealthconsumidor.org, a free, newly expanded Spanish-language healthcare cost transparency website, is being launched by FAIR Health, a national, independent, nonprofit organization dedicated to bringing transparency to healthcare costs and health insurance information. With generous support from The New York Community Trust (The Trust), the mobile-optimized FAIR Health Consumidor has been redesigned and augmented to include all the features of FAIR Health’s free, award-winning, recently revised English-language consumer website, fairhealthconsumer.org.

fairhealthconsumidor.org

Because open enrollment season, the period when consumers can enroll in or make changes to a health plan, begins this fall, clear information about health insurance and healthcare costs is especially valuable now. FAIR Health Consumidor’s cost lookup tool, which is powered by FAIR Health’s database of billions of billed medical and dental claims, allows Spanish-speaking consumers to estimate their medical or dental costs for particular procedures in their geographic areas. The tool takes into account whether they are insured or uninsured—and if insured, whether they are seeking in-network care, i.e., within their plans’ networks, or are seeking care out of network. New features include:

  • Typical in-network rates for thousands of medical procedures in the consumer’s locale, so consumers can estimate how much they will have to pay their in-network providers for care before they meet their deductibles;
  • Total and itemized costs of 25 common “bundles” or episodes of care that involve multiple procedures related to a single medical condition, such as diabetes, or a complex procedure, such as a hip replacement;
  • A toolkit explaining how to use healthcare quality measures to make informed decisions about care;
  • Expanded educational resources with more articles on health insurance and healthcare costs;
  • Videos showing the usefulness of the site for researching costs on different health conditions; and
  • A fresh design and easy-to-use interface.

In addition, residents of New York State will find, for 100 commonly performed procedures, a listing of thousands of New York State-based healthcare providers with information about their practices and prices. For scores of hospitals in selected regions in the state, the site lists facility pricing for a set of outpatient procedures and detailed quality metrics. Within New York City, FAIR Health will conduct a multifaceted, culturally relevant marketing campaign designed to reach the city’s Hispanic/Latino population.

FAIR Health President Robin Gelburd commented: “The Hispanic/Latino community is disproportionately uninsured and faces linguistic and cultural barriers to understanding health insurance. We are excited to offer new Spanish-language consumer tools to help them make informed decisions about managing their healthcare and preparing for its costs.”

Irfan Hasan, program director of The Trust’s Healthy Lives, stated: “Improving healthcare is not simply about seeing the doctor—it is also about managing the associated costs and understanding how health insurance works. With this new website, Hispanic/Latino communities will have access to a new level of information so they can safeguard their health and their wallets.”

Follow us on Twitter @FAIRHealth

About FAIR Health

FAIR Health is a national, independent, nonprofit organization dedicated to bringing transparency to healthcare costs and health insurance information through data products, consumer resources and health systems research support. FAIR Health possesses the nation’s largest collection of private healthcare claims data, which includes over 26 billion claim records contributed by payors and administrators who insure or process claims for private insurance plans covering more than 150 million individuals. FAIR Health licenses its privately billed data and data products—including benchmark modules, data visualizations, custom analytics, episodes of care analytics and market indices—to commercial insurers and self-insurers, employers, providers, hospitals and healthcare systems, government agencies, researchers and others. FAIR Health also holds separate data representing the experience of all individuals enrolled in traditional Medicare from 2013 to the present (as well as Medicare Advantage enrollees represented in its private claims data). Certified by the Centers for Medicare & Medicaid Services (CMS) as a Qualified Entity, FAIR Health receives all of Medicare Parts A, B and D claims data for use in nationwide transparency efforts. FAIR Health can produce insightful analytic reports and data products based on combined Medicare and commercial claims data for government, providers, payors and other authorized users. FAIR Health has earned HITRUST CSF and Service Organization Controls (SOC 2) certifications by meeting the rigorous data security requirements of these standards. As a testament to the reliability and objectivity of FAIR Health data, the data have been incorporated in statutes and regulations around the country and designated as the official, neutral data source for a variety of state health programs, including workers’ compensation and personal injury protection (PIP) programs. FAIR Health data serve as an official reference point in support of certain state balance billing laws that protect consumers against bills for surprise out-of-network and emergency services. FAIR Health also uses its database to power a free consumer website available in English and Spanish and an English/Spanish mobile app, which enable consumers to estimate and plan their healthcare expenditures and offer a rich educational platform on health insurance. The website has been honored by the White House Summit on Smart Disclosure, the Agency for Healthcare Research and Quality (AHRQ), URAC, the eHealthcare Leadership Awards, appPicker, Employee Benefit News and Kiplinger’s Personal Finance. FAIR Health also is named a top resource for patients in Elisabeth Rosenthal’s book, An American Sickness: How Healthcare Became Big Business and How You Can Take It Back. For more information on FAIR Health, visit fairhealth.org.

About The New York Community Trust

Through the generosity of New Yorkers who have set up charitable funds with us, we are able to make grants for a huge range of charitable activity so important to the well-being of our city. We are New York City’s community foundation, and one of the largest funders of City nonprofits. Since 1924, The Trust has helped make donors’ charitable dreams come true by funding the nonprofits that make our city a vital and secure place. See nycommunitytrust.org.

Contact:
Dean Sicoli
Executive Director of Communications and Public Relations
FAIR Health
646-664-1645 
[email protected]

Photo – https://mma.prnewswire.com/media/740737/FAIR_Health___Fairhealthconsumidor.jpg

SOURCE FAIR Health

First Ever National Hispanic Cancer Awareness Day

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NEW YORK, Sept. 15, 2018 /PRNewswire-HISPANIC PR WIRE/ — The first ever National Hispanic Cancer Awareness Day (NHCAD) has been established. The goals for this important campaign are to raise visibility, promote prevention and early detection, mobilize communities around this issue, and share hope. The day selected to raise awareness and unite our communities is September 15-the first day of Hispanic Heritage Month. Cancer is the number one killer among Hispanics/Latinos nationally according to the Centers for Disease Control and Prevention (CDC).

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“National Hispanic Cancer Awareness Day calls to mobilize Hispanic/Latino communities around the country to take action by breaking the silence about this terrible killer,” said Guillermo Chacon, founder of the Hispanic Health Network, president of the Latino Commission of AIDS and cancer survivor. “For me it’s personal. The importance of early detection, access to education, treatment, as well as sharing hope and courage, is critical.”

Faith communities, community based organizations, media, academic institutions, researchers, healthcare institutions, and civic leaders, along with elected officials will unite to take action against cancer.

“As a community we must confront the stigma associated with cancer-a disease that has taken so many members of our Latino families. Access to cancer education, early detection and treatment is our number one priority,” stated Dr. Elena Rios, President of the National Hispanic Medical Association.

This year our goal is to establish this as the national day, and encourage organizations, institutions and individuals to join the campaign, because together we will beat cancer.

The founders of this important and historical day of hope and action are: Hispanic Health Network (national), Hispanic Federation (national), Alianza America (transnational), Urban Health Plan (New York), Latino Commission on AIDS (national), National Hispanic Medical Association (national), Bienestar (Los Angeles), La Clinica del Pueblo (Washington, DC), Consulate General of Mexico in NYC, Latinas contra el Cancer, National Hispanic Council on Aging (national), Center for Latino Adolescent & Family Health at NYU (national), Mount Sinai Hospital (NYC), Latinos Salud (Florida), Mixteca (NYC) Cancer Tamer (NYC), Latina SHARE Cancer Support (national), The Latino Religious Leadership Program (NYC) and others.

FOR OUR FAMILIES LET’S BEAT CANCER

For opportunities to support this on-going campaign,
please visit
www.hispanicnet.org

SOURCE National Hispanic Cancer Awareness Day (NHCAD)

Dos Equis Announces Partnership With Iconic Mexican Streetwear And Lifestyle Brand, “Mexico is the Shit”

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Mexico is the Shit and Dos Equis Co-Branded cans will be available in 2019 for a limited time.

NEW YORK, Sept. 14, 2018 /PRNewswire-HISPANIC PR WIRE/ — In connection with Dos Equis’ recently launched ‘Keep it Interesante’ campaign, the beer has partnered with popular streetwear and lifestyle brand creators of the ‘Mexico is the Shit’ jacket.   The partnership will bring to life a series of pop-up shops and events specially curated by MITS featuring emerging Mexican talent, streetwear designers, visual artists, and music artists. The program will also come to life on social media, in sponsored content, on-premise merchandising  and with a special edition Dos Equis & ‘Mexico is the Shit’ can.

Mexico is the Shit and Dos Equis Co-Branded cans will be available in 2019 for a limited time.

“The jacket was created as an ode to Mexicans around the world who are doing interesting things in their everyday lives,” said Anuar Layon, Creative Director and Designer for MITS. “We appreciate this great partnership with Dos Equis as it really helps support our core mission, which is to give people a positive and interesting way to proudly celebrate our Mexican culture.” 

“As we were looking for new ways to create a relationship with consumers, we realized the powerful message behind the iconic brand’s personality,” said Karla Flores, Dos Equis Brand Director. “As a Proud Mexican Brand, now more than ever, we want to align with partners who are making bold moves in their community, and our friends at MEXICO IS THE SHIT are doing just that.” 

In celebration of the partnership and Mexican Independence Day, ‘Mexico is the Shit’ and Dos Equis will host a launch event on September 15 at Remezcla House in Bushwick, Brooklyn.  At the event, people will come together to celebrate Mexican talent who are representing culture in music and art – with a special mural by LA-based artist Teddy Kelly. The launch event will feature DJ performances by electro indie electronic artist Neon Indian (Texas/Mexico), famed Mexican party DJ Marcelo Cunning (New York), and DJ Chava (Chicago).

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. Key brands imported into the U.S. are Heineken®, the world’s most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

About Mexico is the Shit.
Mexico is the Shit isn’t just a jacket, it’s a statement.  It is an opportunity to remind the world that Mexico is great! That everything made in Mexico is done right. It is a tribute to all those Mexicans around the world that are shifting the global culture with their beautiful hearts and brilliant minds; it is a way to show them all that we are many and we are together, raising the standards, reminding the world that our voice matter. “Mexico is the Shit” is a community, a support system and a movement inspiring love, respect and trust! And you don’t have to be Mexican to be part of it, you just have to love Mexico like we do. To purchase the jacket go here: www.kichink.com/stores/mercadorama-usa 

Mexico is the Shit signature jacket.

Photo – https://mma.prnewswire.com/media/744476/Mexico_is_the_Shit_and_Dos_Equis_Co_Branded_cans.jpg

Logo – https://mma.prnewswire.com/media/744475/Dos_Equis_Mexico_is_the_Shit_Jacket.jpg

SOURCE Dos Equis