Statement From Spanish Broadcasting System, Inc. Regarding The Nielsen’s Company Decision

June 1, 2018

MIAMI, June 1, 2018 /PRNewswire-HISPANIC PR WIRE/ — “Earlier this week, Spanish Broadcasting System, the owner and operator of 17 radio stations serving the top Hispanic markets throughout the United States for over 30 years, received disconcerting news from The Nielsen Company. Nielsen announced its intention to make sweeping, retroactive changes to its audience measurement service based on an internal decision to remove a number of Hispanic households from its ratings sampling pool. SBS, and other Spanish-language broadcasters, vehemently object and protest such unilateral, and seemingly, discriminatory actions taken by Nielsen, which unfairly and disproportionally exclude Hispanic-listener households from the ratings methodology. The restated ratings and rankings reports are, in SBS’s view unreliable, and inaccurately suggest that Spanish-language stations have dropped from top 5 rankings to number 15 or lower. This cannot stand. SBS will continue to faithfully serve its Hispanic-listener communities and will not tolerate unfair and discriminatory attacks on Spanish language broadcasters. We will not stop until Nielsen’s prejudicial and discriminatory attacks on U.S.-based Hispanics ceases.”

Richard D. Lara
General Counsel
Spanish Broadcasting System

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 250 affiliated stations reaching 94% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including LA Musica, a mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

MEDIA CONTACT FOR SBS:

Vladimir Gomez
[email protected]
(786) 470-1644

Brad Edwards
[email protected]

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SOURCE Spanish Broadcasting System, Inc. (SBS)

CoolSculpting® And #WeAllGrow Latina Network Host Discussion On The Perceptions Of Beauty And Body In The Latina Community

May 31, 2018

DUBLIN, May 30, 2018 /PRNewswire-HISPANIC PR WIRE/ — According to the American Society for Aesthetic Plastic Surgery, Hispanics are a key customer group for in-office medical aesthetic procedures, growing 23.5 percent from 2010 to 2017². This statistic served as a jumping-off point for a conversation about aesthetic treatments, including the CoolSculpting^® treatment, during a May 19 event hosted by Allergan plc (NYSE: AGN) and the #WeAllGrow Latina network. The panel discussion featured Dr. Vivian Bucay, a board-certified dermatologist; Gia Fey, Curveygirls Fitness trainer and creator of Body by Gia; and Ana Flores, Founder and Chief Executive Officer of #WeAllGrow Latina Network, an organization dedicated to leveraging social influence to grow a community of Latinas through online conversation. The CoolSculpting^® treatment is FDA-cleared and clinically proven to eliminate stubborn fat using a patented cooling technology.

“There has been a steady rise of Latinas seeking cosmetic treatments. According to a 2018 Mintel Study³, Latinas spent $2.49 billion in the U.S. on beauty-related products in 2017,” said Mike Jafar, Vice President, Medical Aesthetics, Body Contouring, Allergan, who moderated the panel discussion. “With the growing interest, our collaboration with #WeAllGrow is the first step in our desire to learn about Latina perspectives of beauty and their attitudes towards aesthetic procedures, as well as to share the benefits of the CoolSculpting^® treatment.”

#WeAllGrow surveyed 255 members of its Latina influencer network and found:

Cosmetic enhancements are becoming part of the beauty regimen – More than half (63 percent) of respondents are considering cosmetic surgery to look better as they age⁴
They are early adopters of new treatments – Nearly half (42 percent) of respondents said they consider themselves the first of their friends/family to try new aesthetic treatments⁵
Diet, exercise and body contouring is the new trifecta for eliminating trouble spots – As many as 94 percent of respondents said they have troublesome spots on their bodies that they want to lose, mostly centered in the mid-section, i.e. abdomen, belly fat rolls, waistline, and love handles⁶
Willing to combine diet and exercise with cosmetic treatments – One in two respondents (52 percent) shared they are in favor of combining diet and exercise with a body contouring procedure such as CoolSculpting^®7

“The #WeAllGrow Latina Network is focused on empowering women,” said Ana Flores of #WeAllGrow Latina Network. “Through this effort, we have been able to share information on a topic that some may consider taboo – the steps we take as part of our personal care regimen, including how we address diet, exercise and stubborn body fat.”

The CoolSculpting^® treatment is clinically proven to be a safe and effective way to reduce stubborn fat. Results may be early as three weeks, with the most dramatic results observed one to three months after treatment. CoolSculpting^® is the only cold-based, non-surgical body contouring treatment cleared by the Food and Drug Administration. Following the procedure, typical side effects include temporary redness, swelling, blanching, bruising, firmness, tingling, stinging, tenderness, cramping, aching, itching, or skin sensitivity, and sensation of fullness in the back of the throat after submental area treatment. Rare side effects may also occur. To learn more about the CoolSculpting^® treatment or to find a provider near you, please visit www.coolsculpting.com.

References

^{1, 4-7} #WeAllGrow Latina Network Stubborn Body Fat Survey, 2018

² American Society for Aesthetic Plastic Surgery Annual Surveys, 2010 and 2017

³ Mintel Hispanic Beauty Consumer, U.S., March 2018

About the CoolSculpting^® Treatment

CoolSculpting is a non-surgical, clinically proven treatment that selectively reduces unwanted fat using a patented cooling technology. Cleared by the FDA, CoolSculpting works by gently cooling targeted fat cells in the body to induce a natural, controlled elimination of fat cells without affecting surrounding tissue, and the treated fat cells are gone for good. In 2018, CoolSculpting was recognized for the fifth consecutive year by NewBeauty as a Choice Award winner. Millions of CoolSculpting treatments have been performed in more than 80 countries. CoolSculpting is available through a network of CoolSculpting Centers worldwide. Dermatologists, plastic surgeons and aesthetic specialists that offer CoolSculpting can be found at www.coolsculpting.com.

In the U.S., the CoolSculpting procedure is FDA-cleared for the treatment of visible fat bulges in the submental area, thigh, abdomen and flank, along with bra fat, back fat, underneath the buttocks (also known as banana roll), and upper arm. It is also FDA-cleared to affect the appearance of lax tissue with submental area treatments.

During the procedure you may experience sensations of pulling, tugging, mild pinching, intense cold, tingling, stinging, aching, and cramping at the treatment site. These sensations subside as the area becomes numb. Following the procedure, typical side effects include temporary redness, swelling, blanching, bruising, firmness, tingling, stinging, tenderness, cramping, aching, itching, or skin sensitivity, and sensation of fullness in the back of the throat after submental area treatment. Rare side effects may also occur. The CoolSculpting procedure is not for everyone. You should not have the CoolSculpting^® procedure if you suffer from cryoglobulinemia, cold agglutinin disease, or paroxysmal cold hemoglobinuria. The CoolSculpting procedure is not a treatment for obesity. Please see full Important Safety Information for additional information.

Be sure to follow CoolSculpting on Facebook, Twitter, Pinterest and YouTube.

About Allergan plc

Allergan plc (NYSE: AGN), headquartered in Dublin, Ireland, is a bold, global pharmaceutical leader. Allergan is focused on developing, manufacturing and commercializing branded pharmaceutical, device, biologic, surgical and regenerative medicine products for patients around the world.

Allergan markets a portfolio of leading brands and best-in-class products for the central nervous system, eye care, medical aesthetics and dermatology, gastroenterology, women’s health, urology and anti-infective therapeutic categories.

Allergan is an industry leader in Open Science, a model of research and development, which defines our approach to identifying and developing game-changing ideas and innovation for better patient care. With this approach, Allergan has built one of the broadest development pipelines in the pharmaceutical industry.

Allergan’s success is powered by our global colleagues’ commitment to being Bold for Life. Together, we build bridges, power ideas, act fast and drive results for our customers and patients around the world by always doing what is right.

With commercial operations in approximately 100 countries, Allergan is committed to working with physicians, healthcare providers and patients to deliver innovative and meaningful treatments that help people around the world live longer, healthier lives every day.

For more information, visit Allergan’s website at www.Allergan.com.

Forward-Looking Statement

Statements contained in this press release that refer to future events or other non-historical facts are forward-looking statements that reflect Allergan’s current perspective on existing trends and information as of the date of this release. Actual results may differ materially from Allergan’s current expectations depending upon a number of factors affecting Allergan’s business. These factors include, among others, the difficulty of predicting the timing or outcome of FDA approvals or actions, if any; the impact of competitive products and pricing; market acceptance of and continued demand for Allergan’s products; the impact of uncertainty around timing of generic entry related to key products, including RESTASIS^®, on our financial results; uncertainty associated with financial projections, projected cost reductions, projected synergies, restructurings, increased costs, and adverse tax consequences; difficulties or delays in manufacturing; and other risks and uncertainties detailed in Allergan’s periodic public filings with the Securities and Exchange Commission, including but not limited to Allergan’s Annual Report on Form 10-K for the year ended December 31, 2017 and Allergan’s Quarterly Report on Form 10-Q for the period ended March 31, 2018. Except as expressly required by law, Allergan disclaims any intent or obligation to update these forward-looking statements.

SOURCE CoolSculpting by Allergan

Gerawan Farming: Court Orders ALRB to Count Ballots

May 31, 2018

FRESNO, California, May 31, 2018 /PRNewswire-HISPANIC PR WIRE/ — Since the November 5, 2013 election at Gerawan Farming, the Gerawan family and employees have had a simple request: “Count the votes.” Today, four-and-a-half years after the election, in a 3-0 decision, the Court of Appeal has instructed the Agricultural Labor Relations Board to open the ballots, count them, and issue a tally. That is good news for all who believe in the workers’ right to choose. We call upon the ALRB to follow the Court’s instruction and promptly count the votes without any further delay.

Today’s decision affirms that farm workers have the right to decide for themselves whether they wish to be represented by the United Farm Workers, or any union. The Court’s decision finds that the ALRB “effectively lost sight of the . . . value of protecting the farmworkers’ right to choose” (p. 7) and that the ALRB embraced “a one-sided approach . . . that unnecessarily disenfranchised the workers.” (p. 131)

Dan Gerawan, the company’s co-owner said, “This is a victory for our employees. They never gave up on their struggle to achieve the same rights that all other workers have, and we never wavered from our support of their right to choose.”

Ron Barsamian, the company’s attorney said, “This is one of the most detailed and thoroughly analyzed court decisions I’ve seen in over four decades of practice in California agricultural labor law, and yet it is premised on the simple elegant concept of letting people vote to decide on important issues for themselves.” The court’s decision mandates that when the ALRB calls an election based on a sufficient showing of support, the ALRB must count the ballots.

The decision also recognizes that the decertification drive was “a worker-initiated and worker led movement.” (p. 129) That conclusion, along with the more than majority support from the workers (as certified by the ALRB) asking for an election on whether to decertify the UFW, underscores why it is so important to count the ballots now.

Attorney Barsamian, continued, “Thankfully, the Court has gone to great effort to remind the ALRB of what its core purpose is, which is to protect the workers’ right to vote. I am extremely happy for the workers who have long suffered at the hands of the UFW and the ALRB in this matter.”

Download Court Decision

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SOURCE Gerawan Farming

Maria Salinas Appointed as Los Angeles Area Chamber of Commerce Incoming President and CEO

May 31, 2018

LOS ANGELES, May 30, 2018 /PRNewswire-HISPANIC PR WIRE/ — The Board of Directors of the Los Angeles Area Chamber of Commerce announced today the appointment of Maria Salinas as the Chamber’s new President and CEO, effective August 1, 2018. Salinas will be the first female leader in the organization’s history. Current President and CEO Gary Toebben will retire on July 1 after leading the Chamber for 12 years.

Salinas brings to the LA Chamber an ability to understand the needs, challenges and aspirations of businesses of all types and sizes based on her extensive private sector experience ranging from corporations to start-ups in a cross-section of industries. Her decades of financial expertise and business management includes experience in leading both major Southern California corporations and small businesses in corporate governance, audit and compliance, and regulatory matters. She is currently the President and Founder of Salinas Consulting, a finance and accounting project management firm.

Prior to launching her business in 2006, Salinas held financial leadership roles at The Walt Disney Company for nearly 11 years. She also developed public accounting experience working with Ernst & Young LLP. In addition to serving as Director and former Chairwoman of ProAmérica Bank, Salinas is the Chair of the Board of Regents at Loyola Marymount University, her alma mater. She also serves on the Board of Directors at UnidosUS and brings deep ties to the local education community with a board position at Kaiser Permanente School of Medicine.

“Maria has the unique combination of financial acumen and sound leadership skills paired with an entrepreneurial spirit that makes her the perfect choice to lead the Chamber,” said Michelle Kerrick, Board Chair for the Chamber. “On top of this, she has deep community involvement and an insurmountable passion for seeing this city prosper well into the future. As a lifelong Angeleno, we are confident Maria will champion diversity and bring our communities closer together.”

Salinas’ varied experience in the private sector with a major corporation, as an entrepreneur, a corporate director and community and civic leader, along with her clear leadership skills and passion for Los Angeles made her the unanimous choice of a Search Committee comprised of members of the Chamber’s Executive Committee of the Board of Directors as well as independent non-chamber members.

“As the first new president of the Chamber in over 12 years, we didn’t want to leave any stone unturned in our search for the best candidate,” said Jerry Neuman, Co-Chair of the Search Committee and incoming Board Chair for the Chamber. “Over the past six months, we conducted an expansive national search to obtain a wide variety of qualified candidates and sought input from all key stakeholders on the characteristics and qualifications they’d like to see in the next president,” Neuman continued. “As we went through this process, it was clear that we had found our president in Maria as she met all of these qualifications and more.”

“I am excited and honored for the opportunity to build upon the great progress the Chamber has made in Los Angeles and lead it into its next chapter,” said Salinas. “Throughout my career, I have used my financial expertise and business acumen to lead and create change and make a lasting impact both in business and in the community. I look forward to working alongside the talented staff and Board of Directors to continue to carry out the Chamber’s important mission of championing economic prosperity and quality of life for the Los Angeles region.”

In addition to her professional experience, Salinas is active in many charities and civic organizations and is known for her history of community engagement. She is a member of the National Association of Women Business Owners, Los Angeles Latino Chamber of Commerce, National Latina Business Women’s Association, Women’s Corporate Directors and the Latino Corporate Directors Association.

Salinas holds a Bachelor of Science in Accounting from Loyola Marymount University earned her Certified Public Accountant designation in 1989. Salinas lives in Pasadena, California, with her husband and four children.

About Los Angeles Area Chamber of Commerce
The Los Angeles Area Chamber of Commerce represents the interests of business in L.A. County. Founded in 1888, the Chamber is the oldest and largest business association in Los Angeles County. It’s 1600 member companies work together to promote a prosperous economy and quality of life in the Los Angeles region. For more information, visit www.lachamber.com.

Media Contact:	Mandy Denaux
	Los Angeles Area Chamber of Commerce
	[email protected]

SOURCE Los Angeles Area Chamber of Commerce

¡Vive tu vida! Get Up! Get Moving!® 10-City Tour Announced

May 31, 2018

WASHINGTON, May 31, 2018 /PRNewswire-HISPANIC PR WIRE/ — This Saturday, June 2, 2018, the National Alliance for Hispanic Health kicks off the 2018 ¡Vive tu vida! Get Up! Get Moving!^® 10-event series in Washington Heights, New York. For the first time, the All of Us Research Program will be a Featured Guest of this unique event series, which brings health and wellness programming to Hispanic communities.

“For twelve years ¡Vive tu vida! Get Up! Get Moving!, has provided nutrition education, free health screenings, and wellness activities to communities across the nation,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. “To continue our work to increase the inclusion of Hispanics in clinical and biomedical research, we are bringing the All of Us Research Program to our communities. The participation of diverse communities in All of Us will help build the foundation for a new era of health care where medicine is tailored to each person.”

The All of Us Research Program is an ambitious effort to advance individualized prevention, treatment and care for people of all backgrounds. People ages 18 and older, regardless of health status, will be able to enroll. By partnering with 1 million diverse people who share information about themselves over many years, the All of Us Research Program will enable research to more precisely prevent and treat a variety of health conditions. “All of us are unique, but today we live mostly in an era of ‘one-size-fits-all’ medicine,” said Eric Dishman, director of the All of Us Research Program. “I’m alive today because of precision medicine and I think everyone deserves that same opportunity no matter the color of your skin, your economic status, your age or your sex or gender. In other words, it will truly take all of us.”

In addition to the Todos Juntos — All of Us Research Program pavilion, free health screenings, and family fun physical activity and sports for people of all ages and all sizes; information on healthy eating is a key part of the events. “The National Alliance for Hispanic Health has a longstanding commitment to help create healthier communities,” said Robert Forrester, President and CEO of Newman’s Own Foundation. “We are proud to contribute to their efforts through our continuing support of ¡Vive tu vida! Get Up! Get Moving! events.”

¡Vive tu vida! Get Up! Get Moving!^® events are free, and all participants are provided with the opportunity to register for the National Alliance for Hispanic Health’s Buena Salud Club. This free membership club is designed to promote healthy lifestyles by providing year-round reliable and confidential health information and provider referrals.

The kick-off ¡Vive tu vida! Get Up! Get Moving!^® event will be held June 2, 2018, at Carnaval del Boulevard at the corner of St. Nicholas Avenue and 185th Street in Washington Heights, from 11:00 a.m. to 3:00 p.m. The entire event series city listing is available at www.getupgetmoving.org. ¡Vive tu vida! Get Up! Get Moving!^® is sponsored nationally by the Healthy Americas Foundation, National Alliance for Hispanic Health, and Newman’s Own Foundation.

SOURCE National Alliance for Hispanic Health

Spanish Broadcasting System’s Radio Stations Rank No. 1 & No. 2 Among Spanish-Language Stations In The Miami-Ft. Lauderdale, Hollywood Market

May 31, 2018

MIAMI, May 30, 2018 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System, Inc. (the “Company” or “SBS”) (OTCQB: SBSAA), radio stations closed this April, 2018 with a total of 2 stations ranked No.1 & No. 2 among all Spanish-language stations in their respective market, Miami’s Z92FM (WCMQ-92.3FM) and EL NUEVO ZOL 106.7FM (WXDJ-106.7FM). WCMQ-FM (“Z92”) has achieved a historic milestone in claiming the #1 ranking among HA 35-64. EL NUEVO ZOL 106.7FM (WXDJ-106.7FM) ranked No. 1 among HA 18-49 across radio stations serving the Miami–Ft. Lauderdale, Hollywood market in the April 2018, Nielsen Radio Data.

This historic achievement in the Miami–Ft. Lauderdale, Hollywood highlights the sustained dominance that SBS radio continues to have in daily lives of today’s Hispanic consumers.

“Across Miami-Ft. Lauderdale, Hollywood, our team continues to deliver the content our audiences seek,” said Jesus Salas, EVP of Programming & Multiplatform Coordinator of SBS. “We are dedicated to serving our listeners and committed to delivering programming that keeps then engaged.”

“Ahora con Oscar Haza” with respected journalist, Oscar Haza, the station’s official morning show during the competitive morning hours of 6 a.m. to 10 a.m. (EST), has captured the number one position in morning drive in Miami–Ft. Lauderdale, Hollywood in HA 18-49, HA 25-54, and HA 35-64. “Ahora con Oscar Haza” cast, Luis Perozo and Sheffy Ramirez, delivers the most up-to-date information combined with exclusives, interviews, music, prizes, social media interaction and an extensive community outreach.
In Miami–Ft. Lauderdale, Hollywood, “El Vacilon de La Gatita” with Betzy Vazquez, DJ. Peter Pam, Sandy, JC “El Bori” continues its winning streak in April’ 18 as the No.2 show in AM Drive, regardless of language, beating out English-language competitors among HA 18-49 from 5 a.m. – 10 a.m. (EST).
According to the latest, April’18 Nielsen Metro Survey Area, Alex Sensation, has become the personality and show of choice for Miami–Ft. Lauderdale, Hollywood listeners, achieving the market’s top spot during the competitive midday hours of 10 a.m. to 3 p.m. (EST) in HA 18-49, HA 25-54, simultaneously in New York on WSKQ-FM Mega 97.9FM.
Source: Nielsen Radio, Miami–Ft. Lauderdale, Hollywood; Apr’18; Metro; HA 18-49, HA 35-64, HA M-S 6am-12am
Source: Nielsen Radio, Miami–Ft. Lauderdale, Hollywood; Apr’18; Metro; HA 18-49, HA 35-64, HA M-S 6am-10am
Source: Nielsen Radio, Miami–Ft. Lauderdale, Hollywood; Apr’18; Metro; HA 18-49, HA 35-64, HA M-S 10am-3pm

“We are extremely happy and super blessed by the overwhelming support of our incredible listeners, Thank you ALL for making us #1,” stated Oscar Haza joined by Betzy Vazquez “La Gatita”.

Donny Hudson, SBS VP of Sales and General Manager of SBS Miami commented, “WCMQ” Z92FM and “WXDJ” EL NUEVO ZOL 106.7FM has served as the epicenter of Hispanic culture in the Miami– Ft. Lauderdale, Hollywood market for over thirty years. These most recent Nielsen Data results solidify our leadership position in the marketplace as we continue to serve the market. Our stations are stronger than ever, with offerings expanding from over-the-air radio to digital, mobile and experiential programs. Our success is driven by the most compelling on-air personalities in the state, delivering the best programming and music with our concerts events.”

Listeners from all over the globe can live stream EL NUEVO ZOL 106.7FM or Z92.3 FM, and all other SBS radio stations via LAMUSICA App, available as a free download at the Apple app store and at Google’s Play store. For information about LAMUSICA please visit https://www.lamusica.com/

Spanish Broadcasting System, continues to hold the national leadership positions in the following genres; #1 Tropical, #1 Latin Urban, as well as the #1 Spanish-language station overall regardless of language WSKQ Mega 97.9FM with the most listeners in the nation.

About Spanish Broadcasting System, Inc.

MEDIA CONTACT FOR SBS:

Vladimir Gomez
[email protected]
(786) 470-1644

Brad Edwards
[email protected]

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SOURCE Spanish Broadcasting System, Inc. (SBS)

National Pork Board research shows pork, particularly ribs and chops, is the meat of choice for Hispanics and African Americans during grilling season

May 31, 2018

DES MOINES, Iowa, May 31, 2018 /PRNewswire-HISPANIC PR WIRE/ — With Summer just around the corner, consumers have plenty of grilling opportunities to be outdoors this summer. To help all cooks – from beginners to experts – The National Pork Board announces a new grilling campaign to engage and inform multicultural consumers about the key health and flavor benefits of pork.

A new research study conducted by the National Pork Board shows that Latinos and African Americans enjoy eating ribs and pork chops during grilling season. The study shows Hispanics and African Americans are more likely to consume pork chops and ribs during grilling season than any other demographic.

With the insight that Hispanics and African Americans prefer grilling pork over other proteins, The National Pork Board will reach this growing demographic via influencer partnerships who will create original, flavorful and relevant pork recipes for consumers to enjoy at home.

“Hispanics and African Americans love pork and the research we conducted validates that,” said Jose de Jesus, director of multicultural marketing at The National Pork Board. “We also learned that in general shoppers statistically spend more in-store when ribs and pork chops are in their baskets.”

According to Nielsen, which conducted the study for the National Pork Board, the shopping cart is worth $121.47 when pork chops and ribs are in the basket vs $32.54 when they are not. “When retailers feature pork chops and ribs during grilling season consumers spend more money at their stores,” de Jesus said. “For retailers across the nation, this is incredibly valuable information.”

This grilling season, The National Pork Board will be focusing on two important benefits of pork — flavor and health. Pork is a protein that cooks quickly, does not require much seasoning to make it delicious, and pairs well with your favorite side dishes. Studies show pork is low on calories and high in nutrients, making it the ideal and smart choice when choosing a protein for grilling. Roasting pork or grilling is a healthier alternative that does not add fat to the protein.

In addition to delicious flavor, pork also holds numerous health benefits. Eight cuts of pork — from tenderloin and sirloin pork chop to ribeye pork chop – meet the United States Department of Agriculture guidelines for lean. The pork industry has made positive adjustments in feeding and management practices to make pork leaner. Seven of the most common cuts of pork have, on average, 16% less fat and 27% less saturated fat than 20 years ago. Pork also has numerous nutrients that can improve overall health by adding a 3-ounce serving of roasted, trimmed pork tenderloin to your diet, which is an excellent source of B-vitamins and selenium.^{^[1]}

In addition to delicious flavor, pork is a lean, naturally nutrient-rich source of protein that is familiar and accessible to many consumers. Fresh pork is more than just a good source of protein; it also provides several vitamins and minerals including thiamin, phosphorus, zinc, selenium, niacin, vitamin B6, and vitamin B12. Today’s most popular cuts have 16 percent less total fat and 27 percent less saturated fat than they did 26 years ago. Cuts of pork that come from the loin – including chops, roasts and 96 percent lean ground pork – are the leanest cuts of pork available.

“Consumers can enjoy eight cuts of pork that have less fat than a skinless chicken thigh. The popular pork tenderloin has the same amount of fat as a skinless chicken breast,” de Jesus said.

For more information about the campaign and to find expert tips, and new healthy and flavorful recipes, please visit PorkEsSabor.com and follow along on social media at @PorkEsSabor on Facebook, Twitter, and Instagram. Join the conversation using #PorkEsSabor.

About National Pork Board
The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management. For more information, visit Pork.org.

PorkEsSabor.com is a Spanish resource of pork information and inspiration, including easy-to-make and delicious recipes, nutritional content of pork, choice cuts, health and safety information and cooking tips.

^{^[1]} U.S. Department of Agriculture, Agricultural Research Service (2010). USDA National Nutrient Database for Standard Reference, Release 23. Accessed July 5, 2012 from http://www.ars.usda.gov/ba/bhnrc/ndl

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SOURCE National Pork Board

Portada Introduces Exclusive Council System of Powerful Brand Marketing Executives

May 31, 2018

Reveals members of Brand, Agency, Sports and Travel, boards, as well as C-level executives in Council of the Americas.

NEW YORK, May 31, 2018 /PRNewswire-HISPANIC PR WIRE/ — Portada, www.portada-online.com; the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points, officially launched its exclusive Council System. The more than 70 major brand and agency executives of the Council System are an extremely valuable addition to Portada’s highly credible content and networking platform.

How the Council System Works
Members of the five different units are connected throughout the year by attending two virtual and two in-person meetings at Portada annual events. The next in-person meeting will be taking place during Portada New York on Sept. 24 and 25, 2018 www.portada-online.com/portadanewyork.

Latin American members of the brand and agency star committees will meet at Portada Mexico on October 30, 2018 https://www.portada-online.com/events/portadamexico/

Opportunities for Marketing Services Vendors
Council System integrations are available to an elite group of marketing services vendors. To discuss opportunities please reach out to Sales Manager Isabel Ojeda at [email protected].

The five units of Portada’s Council System are:

Council of the Americas
Patricia Aragón, Digital Marketing Director, L’Oreal Mexico
Ricardo Arias Nath, CMO, PepsiCo Latin America
Marcos Baer, president, Portada (Board Chair)
Adriana Bellinatti Grineberg, Regional Director, Pan-regional Latam, CENAM & Caribbean, Facebook
Gonzalo del Fa, President Multicultural, GroupM
Ana Ferrell, SVP, Marketing and Corporate Communications, MasterCard
Bruno Lambertini, CEO, Circus Marketing
Alberto Pardo, Founder & CEO, Adsmovil
Julián Porras, Chief Executive, Latin America Omnicom Media Group
Juan Manuel Romero, CEO, Metro International
Juan Saldívar, partner , people@ (Board Coordinator)
José María Sanabria, CEO, GroupM Latin America

Brand Star Committee
Margie Bravo, Marketing Multicultural Champion, Coffee Mate, Nestle
Natalie Bursztin, Marketing Director, Totto
José Camargo, E-Commerce Subdirector, Best Buy Mexico
Angel Carmona, Regional Marketing Manager, Wilson Latin America
Javier Delgado, Senior Marketing Director, Walmart
Yamile Elias, Director of Business Innovation & Marketing, Pepsico
Kristin Sanchez, Multicultural Marketing Manager, Nestle USA
Marissa Fernandez, Director, Marketing Strategy and Fan Development, NFL
Manny Gonzalez, Senior Director-Multicultural, Moet-Hennessy USA
Carlos Leal, CMO, Rappi
Cesar Melgoza, CEO & Founder, Geoscape
Kerina Mora, Marketing Coordinator, Allstate Insurance
Iker Palazuelos Atolini, Salomon Latam, Brand Manager
Yvette Peña, VP, Multicultural Leadership Hispanic/Latino Audience Strategy, AARP
John Sandoval, Senior Brand and Latino Marketing Manager, Intuit
Ana Soto, National Media Manager, JC Penney
Cesar Taveras, Digital Marketing Manager, Rosetta Stone
Rafael Lopez-De-Azua, Head of Media and Digital – LATAM (Director), Coty
Seraj Bharwani, Chief Strategy Officer, AcuityAds

Agency Star Committee
Jose Bello, Total Market, Senior Director, Hearts & Science
Dana Bonkowski, ‎SVP Multicultural Lead, Starcom
Darcy Bowe, SVP, Media Director, Starcom
Karina Dobarro, VP Managing Director Multicultural Brand Strategy, Horizon Media
Marina Gunther, México Head of Trading, GroupM
Pablo Izquierdo Grandal, VP Client Services Latam, Havas Media Group
Ronald Mendez, Managing Partner Multicultural Lead, MediaCom
Parker Morse, Founder & CEO, HCode Media
Alvaro Pereda, Latam Deputy Head of Trading, GroupM
David Queamante, SVP Media Director, UM Worldwide
Jorge Serrano, Latam Head of Trading, GroupM
Garth Tiedje, SVP Director Video Investment, Horizon Media
Vilma Vale-Brennan, Deputy General Manager, Vale Network
Lauren Wormser, Communications Planning Director, Mediacom
Jessica Roman, VP, Media Director, Publicis Groupe
Hugo Faria, Global Business Director, PHD Worldwide
Guillermo Florez, Marketing Science and Strategy Director, Omnicom Media Group
Ricardo Fragale, SVP, Regional Trading Director PMX Latin America, Publicis Media

Travel Marketing Board
Jennifer Adams, Managing Director-Integrated Marketing, American Airlines
Trip Barrett, Head of Travel Marketing Content, Portada
Ricardo Casco, Global Sales and Integrated Marketing Strategies, Avis Budget Group
Pablo Chiozza, SVP USA, Canada & Caribbean, ‎Latam Airlines Group
Alan Duggan, ‎Regional VP Business Development ,The Americas, ‎Meliá Hotels
Roberto Muñoz, VP, Strategic Partnerships and Loyalty, AeroMexico
José Luis Pérez Rodríguez, Head, Marketing Performance, Volaris
Luis Perillo, VP, Sales & Marketing, Caribbean & Latin America, Hilton
Angel de la Tijera V. Top Accounts Commercial Head Mexico & Latin America, ‎American Express
Alvaro Valeriani, Regional Vice President Sales & Marketing Latin America & Caribbean, ‎Hyatt Hotels Corporation

Sports Marketing Board
John Alvarado, VP Brand Marketing, Crown Imports
Shawn Bryant, Managing Director, Intel Sports
Ward Bullard, Board Chair of Athletics Department, Stanford University
Joe Favorito, Head of Sports Marketing Content, Portada
Ed Horne, EVP, Endeavor Global Marketing, Endeavor
Jorge Inda Meza, Marketing Director West Region (CA, NW, AZ, Hawaii), Anheuser- Busch
Daniel Keats, Director Consumer Marketing-Sponsorships, Allstate Insurance
Michael Neuman, EVP, MD, Scouts Sports & Entertainment
Felix Palau, VP Marketing, Heineken
Mike Tasevski, Vice President, North America Sponsorships, MasterCard
Jill Leccia, Head of Gatorade – Latin America, Pepsico
Eduardo Perez , Partner & Founder, PM3

More information here:
www.portada-online.com/councilsystem

FAQ:
https://www.portada-online.com/wp-content/uploads/2018/04/FAQ_Portada_Council-System_web.pdf

To find out more about the above cited services, please contact Sales Manager Isabel Ojeda at [email protected].

Media Contact: Marcos Baer, marcos@portada_online.com, + 52 1 5564162299

SOURCE Portada

(Español) La CPSC pide más esfuerzos para aumentar la seguridad acuática al llegar la temporada de natación del verano

May 31, 2018

Sorry, this entry is only available in Español.

Biggest dinosaur ever discovered arrives at the Field Museum

May 31, 2018

Meet Máximo, a skeletal cast of the largest dinosaur ever discovered, at the Field Museum in Chicago. © Field Museum

CHICAGO, May 30, 2018 /PRNewswire-HISPANIC PR WIRE/ — This week, the Field Museum in Chicago unveiled a cast of the largest dinosaur ever discovered, and his name’s Máximo. The 122-foot-long touchable cast takes up a third of the Museum’s main Stanley Field Hall, with its head peeking over the 28-foot balcony to the second floor. The titanosaur, a recently discovered dino from Argentina, is nicknamed Máximo—Spanish for “maximum” or “most” and a nod to the dinosaur’s enormous size and Argentinian homeland. And Máximo won’t be alone—as part of the museum’s massive renovation to its iconic Stanley Field Hall, he’ll be joined this week by a flock of life-size replicas of giant flying reptiles, as well as state-of-the-art hanging gardens. These additions will transform the hall in celebration of the museum’s 125^th anniversary this year.

“Our goal as an institution is to offer visitors the best possible dinosaur experiences, and we want that to start right when visitors first enter Stanley Field Hall,” says Field Museum president Richard Lariviere. “The new titanosaur is huge and it looks amazing in Stanley Field Hall. It is the perfect home to display the world’s largest dinosaur.”

The new dinosaur is a cast made from the fossil bones of Patagotitan mayorum (pat-uh-go-tie-tan my-or-um), a giant, long-necked herbivore from Argentina that’s part of a group of dinosaurs called titanosaurs. The cast is the only Patagotitan in the world that visitors are able to touch and walk under, and only the second to ever be on display. Along with the cast of the titanosaur skeleton, there are some of its real bones on display, including an 8-foot-long thighbone. Máximo’s pink hue matches the color of the real fossils, turned reddish by the red clay soil where they were found.

The flock of pterosaurs (which are flying reptiles, not dinosaurs) joining Máximo will give visitors a lifelike look at the animals that shared the planet with the dinosaurs. The pterosaurs will also serve as a wayfinding tool from Stanley Field Hall up to the rest of the dinos and SUE’s new home in the permanent exhibition The Griffin Halls of Evolving Planet. The largest pterosaur will have a 32-foot wingspan, the length of a school bus.

Máximo, the flying reptiles, gardens, and renovations to SUE the T. rex (who is undergoing scientific updates before their reveal in their new gallery by the museum’s other dinos in early 2019) are all made possible by Citadel CEO Kenneth C. Griffin’s generous gift of $16.5 million, and are just the beginning of groundbreaking changes at the museum this year. “Visiting the Field Museum has brought tremendous joy and wonder to my children and me over the years,” says Griffin. “I am proud to support such an outstanding institution so that children and families can better understand and appreciate dinosaurs and their history.”

For more information, visit us at fieldmuseum.org, or follow us on Facebook, Twitter, and Instagram.

Video – https://www.youtube.com/watch?v=ht3EQrpOpko

Photo – https://mma.prnewswire.com/media/698353/Field_Museum_Maximo.jpg

Logo – https://mma.prnewswire.com/media/698354/Field_Museum_Logo.jpg

SOURCE Field Museum

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