Novus Presents OCEANIA: A Nautical Inspired Line Of Men’s Shoes

June 18, 2018

OCEANIA: new nautical-inspired collection for men available at NOVUS (Pembroke Lakes Mall, The Florida Mall, and throughout Puerto Rico) (PRNewsFoto/Novus Inc.)

SAN JUAN, Puerto Rico, June 15, 2018 /PRNewswire-HISPANIC PR WIRE/ — NOVUS Inc. announced the launch of its new line of men’s footwear: OCEANIA. Inspired by the beauty of the Pacific and the warmth of the Caribbean waters, OCEANIA shoes are crafted for those who follow their instincts and are willing to explore, travel, and discover, like its emblematic MANTA RAY. The OCEANIA line also includes accessories including waterproof backpacks.

OCEANIA SHOES are created for men who are passionate about travel and with a genuine commitment to enjoy nature, culture and life. The shoes are characterized by the quality and comfort of its materials – lightweight and breathable – as well as its smart casual style that can be worn day or night. The styles and colors of the footwear go hand in hand with a lifestyle concept of summer’s pleasantries like boating, beaches, and evenings in the tropics. The footwear line competitive price point makes OCEANIA a win-win situation for men everywhere.

Featuring an all new Dry bag backpack in bright orange that matches the navy orange Shore slip on style this combination is a perfect match for the active lifestyle of its customers that like to enjoy kayaking and paddle boarding.

Novus Inc., a privately-owned company based in Puerto Rico, owns more than 60 stores between Puerto Rico, Dominican Republic, and the United States. Novus recently opened its first two stores in the United States at the Pembroke Lakes Mall in Pembroke Pines, FL and The Florida Mall in Orlando, FL. Merchandise can be purchased online at www.novushoes.com.

About Novus Inc.
Novus Inc. designs, markets, sells and manages fashion shoes and accessories via different retail store formats and internet web sites. Novus, Galeria, La Favorita, Naturalizer, Bakers, and Novus Outlet appeal to different socio- economic segments of the middle to high end consumers by sourcing directly from the best factories in Spain, Italy, Brazil, and Asia. The company was founded in 1973 with its first store Novus and then grew to 60 stores between Puerto Rico and the Dominican Republic, and the United States. Novus Inc. employs approximately 600 people in different areas from Store Operations to Purchasing with over 40 years of experience and reputation.

MEDIA CONTACT:
Natascha Otero-Santiago
[email protected]

OCEANIA shoes are characterized by the quality and comfort of its materials – lightweight and breathable - as well as its smart and casual nautical style that can be worn day or night. (PRNewsFoto/Novus Inc.)

OCEANIA Dry backpack perfect for Summer adventures. Available at NOVUS (www.novushoes.com) (PRNewsFoto/Novus Inc.)

Photo – https://mma.prnewswire.com/media/706594/OCEANIA_NOVUS_Blue_Orange_Shoe.jpg
Photo – https://mma.prnewswire.com/media/706595/OCEANIA_NOVUS_3_SHOES.jpg
Photo – https://mma.prnewswire.com/media/706596/OCEANIA_NOVUS_Orange_Backpack.jpg

SOURCE Novus Inc.

Chronicled and OCEASOFT Strategic Partnership to Deliver Blockchain-Integrated Bluetooth Temperature Monitoring Solution in Life Science Industry

June 18, 2018

SAN FRANCISCO, June 18, 2018 /PRNewswire/ — Chronicled, Inc. a smart supply chain solutions company based in San Francisco, CA, and OCEASOFT, a data logging company based in Montpellier, France, today announced a strategic partnership to cross-sell and integrate each other’s platforms and solutions.

“By partnering with Chronicled, we gain a solid blockchain strategy. As the pharmaceutical industry in the United States moves onto blockchain to meet its track-and-trace requirements, we can leverage our partnership to integrate these workflows and cold chain monitoring requirements to provide more value and better ROI for customers,” says Laurent Rousseau, CEO of OCEASOFT.

“We’ve discussed cold chain monitoring objectives with many of our life sciences customers,” says Ryan Orr, CEO of Chronicled. “Our goal is to make best-in-class technologies available on our platform to meet industry requirements. With wireless connectivity, OCEASOFT data loggers solve many of the problems faced in the cold chain logistics industry, notably eliminating the need for USB plugs; automating data retrieval with BLE, LoRaWAN, and 5G gateways; and offering cross-site visibility of information via apps and a Cloud-based dashboard.”

When blockchain and cold chain come together, added value can be achieved with respect to conventional systems, including:

Secure Data Logs for Audit – a decentralized blockchain offers improved security and resiliency properties for record-keeping over a central back-end database.
Workflow Integration – workflows for track-and-trace and temperature logging operations can be synchronized, thus reducing duplicate record-keeping and systems.
Automated Financial Transaction – when a temperature excursion occurs, a smart contract can generate an automated payment to redress impacted parties.

About OCEASOFT
OCEASOFT designs and develops wireless, connected solutions for monitoring and tracking critical physical parameters such as temperature, humidity, CO2 levels, and more, to ensure the integrity and compliance for sensitive products in storage and production phases, as well as during shipping. OCEASOFT provides a complete vertical offering, from sensors to data integration in customers’ back-end information systems, with expertise in sensors and calibration, wireless data transmission, and related software for web, PC, and mobile platforms. See: http://www.oceasoft.com

About Chronicled
Based in San Francisco, Chronicled is a technology company leveraging blockchain and IoT to bring trust, efficiency, and automation to global supply chain ecosystems. The company is a pioneer in linking physical world economy workflows to blockchain systems and has developed a decentralized protocol and network for supply chain in order to extend trust boundaries and enforce cross-organization business rules without revealing private data. Currently, Chronicled’s most active market verticals are Pharmaceuticals, Commodities, and Precious Metals and Minerals. See: http://www.chronicled.com

Contact: [email protected]

Logo – https://mma.prnewswire.com/media/692104/Chronicled_Logo.jpg

SOURCE Chronicled

(Español) Spanish Broadcasting System, MegaTV reconoce la labor de empleados destacados en la “Semana de la Televisión en Puerto Rico”

June 15, 2018

Spanish Broadcasting System, MegaTV reconoce la labor de empleados destacados en la “Semana de la Televisión en Puerto Rico”

Sorry, this entry is only available in Español.

Cal 3 Initiative Approved for Statewide Ballot in November

June 15, 2018

SACRAMENTO, California, June 15, 2018 /PRNewswire-HISPANIC PR WIRE/ — Citizens for Cal 3 (cal3.com) today announced their ballot initiative was approved for inclusion on the statewide election this November. This qualification by the California State Office of Elections gives Californians an unprecedented opportunity to direct a more promising future for their communities. The Cal 3 ballot initiative will give all Californians a vote to create three states from the existing one.

“This milestone is a testament to the energized spirit of Californians wanting to create a better future for themselves and their communities,” Citizens for Cal 3 spokesperson Peggy Grande said. “This November, all Californians have the opportunity to send the message they are ready for solutions to our most pressing state issues in failing education, crumbling infrastructure, sky-high taxes and stagnation in state government.”

The Cal 3 initiative gathered and submitted to the California Secretary of State office more than double the required signatures needed to qualify for the ballot, representing citizens who supported the opportunity to declare their desire for a new direction. Cal 3 qualified for the ballot with more than the required number of signatures, representing Californians from all 58 counties.

“The growing discontent with the ineffectiveness of the current state government system is apparent with the success of this first step,” Grande said. “All Californians deserve more from their state, and with Cal 3, more regional responsiveness and more meaningful results will create a promising future for everyone.”

Last month, a new analysis from U.S. News & World Report and McKinsey’s “Leading States Index” quantified Californians’ enthusiasm for a change with Cal 3, ranking California an unacceptable 50th out of 50 U.S. states in “Quality of Life” and near the bottom of the nation in critical areas like K-12 Education, Road Quality, Tax Burden and Long-Term Fiscal Stability.

“The California state government isn’t too big to fail, because it is already failing its citizens in so many crucial ways,” Grande said. “The reality is that for an overmatched, overstretched and overwrought state-government structure, it is too big to succeed. Californians deserve a better future.”

Once approved by voters through the ballot this November, the Cal 3 initiative would move forward to the U.S. Congress and, ultimately, the President of the United States for ratification.

For more information, visit Cal3.com, @YesOnCal3 on Twitter, @VoteCal3 on Facebook and Instagram, and use the hashtags #YesOnCal3 and #VoteCal3.

Paid for by Citizens for Cal3 Committee major funding from Timothy Draper

Logo – https://mma.prnewswire.com/media/705106/Cal_3.jpg

SOURCE Cal 3

Honda Certified Pre-Owned Vehicles Set All-Time Monthly Sales Record

June 15, 2018

TORRANCE, California, June 15, 2018 /PRNewswire-HISPANIC PR WIRE/ — Honda Certified Pre-Owned (CPO) vehicles set an all-time monthly sales record in May, with sales of 26,192 certified pre-owned vehicles, topping the previous sales high of 25,139 vehicles in August 2013.

The Honda Certified Pre-Owned program was recently named one of Autotrader‘s “10-Best Non-luxury CPO Programs for 2018” based on multiple factors including powertrain warranty length, available inventory, bumper-to-bumper warranty coverage, deductible amount and transferability to future owners.

Honda CPO sales have been on the rise since last year with the help of the redesigned Honda CPO vehicle website (www.HondaCertified.com), which created a more efficient shopping experience. Attractive offers on three of Honda’s core vehicles, Odyssey, CR-V and Pilot, also drove increased traffic to Honda dealerships nationwide, contributing to the record sales month in May.

“We’re excited to see a more customer-friendly Honda Certified Pre-Owned vehicle program contribute to the success of Honda dealers,” said Dan Rodriguez, Manager of Auto Remarketing, Certified Pre-Owned at American Honda Motor Co., Inc. “We will continue our momentum this summer with our Certified Dream Deal event, and special deals on the certified pre-owned Accord and Odyssey.”

Honda CPO just launched the Certified Dream Deal, its summer deal event offering a 1.49% APR for up to 36 months on all Honda Certified Pre-Owned Accord and Odyssey vehicles. More information can be found on www.HondaCertified.com.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2017 more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

Logo – https://mma.prnewswire.com/media/460855/american_honda_motor_co_inc_logo.jpg

SOURCE American Honda Motor Co., Inc.

The St. Ives Mixing Bar Returns To NYC This Summer

June 15, 2018

ENGLEWOOD CLIFFS, New Jersey, June 15, 2018 /PRNewswire-HISPANIC PR WIRE/ — Right on time to bring a little extra summer glow to New York City, St. Ives, America’s #1 scrub brand, announced the return of the St. Ives Mixing Bar, opening today at 168 Fifth Avenue in the Flatiron neighborhood. Back by popular demand for the second year in a row, visitors can create custom face scrubs, moisturizers and body lotions made with 100% natural extracts.

Inspired by St. Ives’ iconic natural ingredients, the second installment of the St. Ives Mixing Bar features hundreds of unique ingredient combinations, desired lotion richness and facial scrub exfoliation levels. New this year, visitors can create custom face moisturizers made with on-trend ingredients, such as rose water, yuzu, kiwi, pink grapefruit, and more. For those looking to give their body lotion a fun boost, a new mineral shimmer can be added to any combination of ingredients.

For the first-time ever, exclusive retail products including bath bombs, lip scrubs, hand creams, and an Iconic Apricot rollerball fragrance will be available for purchase. Taking the in-store experience online, the St. Ives Mixing Bar shopping site will allow consumers nationwide to place orders for the full line of bespoke products as well as retail items. The online site will launch on June 15^th until December 31^st.

“We are excited to bring the St. Ives Mixing Bar back to New York this year, offering our consumers the chance to once again create their own skin care products using our favorite natural ingredients. We are bringing back some of last summer’s top sellers – and have expanded the menu with some new surprises as well,” said Suzanne Palentchar, Director of Marketing for St. Ives. “As a brand, we are always looking for new ways to engage with our consumers. In response to their feedback from last summer, we are excited to open an online direct-to-consumer extension of the store to bring the same custom experience of the store to fans nationwide.”

Kicking off an exciting lineup of in-store appearances, model and social media star, Jordyn Woods, will be hosting a public meet and greet on June 15^th. St. Ives has also partnered with Island Records to bring the best of pop music via surprise in-store performances. Live With St. Ives debuts on June 16^th with British pop band rock band The Vamps. New acts will be announced throughout the summer. Admissions are on first come, first served basis. No purchase necessary.

The St. Ives Mixing Bar, located at 168 Fifth Avenue, will be open from June 15, 2018 until September 15, 2018. Store hours are Monday – Saturday 10:00 A.M to 8:00 P.M and Sunday from 11:00 A.M to 7:00 P.M.

For information about in-store events and promotions at the St. Ives Mixing Bar, St. Ives and their products, visit www.stives.com. Watch everything happening at the St. Ives Mixing Bar this summer by following @stivesskin on social or searching #STIVESMIXINGBAR on Instagram.

About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Personal Care, Food & Refreshment and Home Care products with sales in over 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Pure Leaf, Q-tips, Schmidt’s Naturals, Seventh Generation, Simple, Sir Kensington’s, St. Ives, Suave, Sundial Brands, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2017.

Unilever’s Sustainable Living Plan underpins the company’s strategy and commits to:

Helping more than a billion people take action to improve their health and well-being by 2020.
Halving the environmental impact of our products by 2030.
Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. Globally, the company’s sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company’s growth in 2016.

For more information on Unilever U.S., its brands and the USLP, visit: www.unileverusa.com

SOURCE Unilever United States, Inc.

This Summer Has A Name: “Calypso”

June 15, 2018

Summer is arriving with Luis Fonsi's brand new single #CALYPSO featuring Stefflon Don!

THE HOTTEST NEW SINGLE AND VIDEO FROM LUIS FONSI FT. STEFFLON DON

AVAILABLE NOW ON ALL DIGITAL PLATFORMS

MIAMI, June 15, 2018 /PRNewswire/ — After much anticipation, the award-winning artist Luis Fonsi is finally releasing today his brand new single titled “Calypso,” ft. British -Jamaican rapper and singer Stefflon Don.

When you hear the first cords of “Calypso” you are immediately transported to a summer trip where fun and dancing awaits you, and it doesn’t stop here. Fonsi and Stefflon Don’s voices are the perfect combination for the different music genres mixed in the song, including tropical, Latin Pop, Caribbean beats, and rap.

“I’ve been very excited about this song for a while now because of how it makes me feel every time I play it. Calypso for me represents fun, colors, Caribbean vibes, and beach, basically a good time,” said Fonsi. The song has a fresh sound…, an island sound and it plays again with three languages, Spanish, English and even a little bit of French. When we went to the studio to record the track, I wanted to have a female voice that will give it that special touch and Stefflon Don was it. She is an incredible artist, super talented, her style and that combination of British accent with her Jamaican flavor was exactly what the song needed.

Stefflon Don, who for the first time collaborates on a Spanish track said: “This song is lit! You are going to keep repeating it every day, is not going to come out of your head. For me it’s an honor that Fonsi asked me to be a part of this track, I feel like it’s going to be a big situation.”

“Calypso” was written by Luis Fonsi, Dyo, Mauricio Rengifo, Andrés Torres, Stefflon Don and produced by award-winning producers Andrés Torres and Mauricio Rengifo.

The release of the single comes with a hot new video, available now on YouTube, directed by Elastic People’s Creative Director Carlos Perez, responsible for the most watched videos in history, “Despacito” and “Échame La Culpa.” Filmed once again in Puerto Rico, specifically on Palominito Island, the video showcases the island’s incomparable beauty, the almost transparent water, white sand and a fun party that reflects the joy of its people from older to the youngest, who despite the ravages of Hurricane Maria, never lost that warmth and desire to live life to the fullest.

“Calypso” promises to become another international hit for Fonsi’s incredibly successful and award-winning music career, all while he continues to sell out arenas and theaters with his acclaimed “Love and Dance World Tour.” It has been a year since he kicked off the tour, performing in different countries around the world, and on July and August, it will continue in Europe (for the second time due to high demand) and Asia.

In other great news, Fonsi has just been nominated for a Tee Choice Award in the category “Choice Latin Artist.” Voting is now open at the show website http://fox.tv/VoteNowTCA. Fans can vote until June 19^th at 9:00am PST and can also have the option to vote via Twitter using the category hashtag (#ChoiceLatinArtist) with the Fonsi’s handle @luisfonsi, and the hashtag #TeenChoice.

Calypso available on all digital platforms https://UMLE.lnk.to/CLYPSFp

To view all the dates for “Love and Dance World Tour” go to:
www.luisfonsi.com

For more information about Luis Fonsi:
Official page: www.luisfonsi.com
Twitter: www.twitter.com/luisfonsi
Instagram: www.instagram.com/luisfonsi
Facebook: www.facebook.com/luisfonsi

Video – https://www.youtube.com/watch?v=Hnj_EMDUfjY
Photo – https://mma.prnewswire.com/media/706344/Universal_Music_Latin_Entertainment_calypso.jpg

SOURCE Universal Music Latin Entertainment

Liberty Power to Supply Renewable Energy Certificates to Northwest Mountain Minority Supplier Development Council’s 2018 Annual Conference

June 15, 2018

Liberty Power Logo. (PRNewsFoto/Liberty Power)

FT. LAUDERDALE, Florida, June 15, 2018 /PRNewswire-HISPANIC PR WIRE/ — Liberty Power, the nation’s largest independent retail electric supplier, today announced that it has donated renewable energy certificates (RECs) to match 100 percent of the estimated electricity usage at Northwest Mountain Minority Supplier Development Council’s 2018 Annual Conference.

The Northwest Mountain Minority Supplier Development Council (NWMTNMSDC) promotes and supports the adoption and implementation of effective minority business development programs by private and public sectors and the majority business community; and facilitate the growth and expansion of minority-owned business through certification, development, connection and advocacy.

The Northwest Mountain Minority Supplier Development Council’s 2018 Annual Conference is scheduled to take place Tuesday June 12, 2018 in Seattle, WA. Liberty Power will supply enough RECs to match the estimated consumption for the event’s venue, the University of Washington, for the duration of the event.

“We are excited to demonstrate the commitment of the Northwest Mountain MSDC and Liberty Power to sustainability by purchasing RECs to offset the consumption of the 2018 Annual Conference in Seattle, WA,” said David Hernandez, co-founder & CEO of Liberty Power.

“Liberty Power’s continued support for Northwest Mountain MSDC is commendable, and we are proud to call them a trusted partner and friend. Their leadership in the energy sector is marked by visionary initiatives — including making our Annual Conference ‘green’ for the first time,'” said Fernando Martinez, President & CEO, Northwest Mountain MSDC

About Liberty Power
Headquartered in Fort Lauderdale, Florida, Liberty Power is the largest independent retail electric supplier in the United States based on 2013 KEMA rankings of electric retailers. The company is also the first certified, minority-owned supplier with a national footprint, and the largest Hispanic-owned energy company in the United States according to Hispanic Business. Liberty Power provides large and small businesses, government agencies and residential customers with low-cost electricity and exceptional customer service.

For more information on Liberty Power, please visit www.libertypowercorp.com

Liberty Power is a registered trademark of Liberty Power Corp. LLC, whose subsidiaries are certified and licensed to provide retail electric service by the PUC / PSC of CA, CT, DC, DE, IL, ME, MD, MA, MI, NJ, NY, OH, PA, RI, TX and VA.

About Northwest Mountain MSDC
The Northwest Mountain Minority Supplier Development Council is a 501 (c) (3) organization founded in 1978 to aid the growth and development of minority business by facilitating the purchase of goods and services from certified Minority Business Enterprises (MBEs). The Northwest Mountain MSDC is a licensed affiliate of the National Minority Supplier Development Council (NMSDC) serving the states of Alaska, Idaho, Montana, Oregon, Utah, Washington and Wyoming.

Logo- https://mma.prnewswire.com/media/428537/Liberty_Power_Logo.jpg

SOURCE Liberty Power

White Castle® Kicks Off Summer With Shareable Specials And Sippable Smoothies

June 14, 2018

COLUMBUS, Ohio, June 14, 2018 /PRNewswire-HISPANIC PR WIRE/ — White Castle, America’s first fast-food hamburger chain, is baring all with its summer taste sensations, including bold value offers on the favorite dippable Chicken Rings and taste-quenching summer smoothies. The offers are now available in all participating White Castle restaurants for a limited time.

“Although we’ve been known as America’s Slider experts for 97 years, our Original Chicken Rings have long been a fan favorite,” said Jamie Richardson, White Castle vice president. “We recognize that it’s time to give a nod to the growing following of these perfectly shaped dipping delights, and this bold new offer shows that the ring is the thing!”

In a sea of unimaginative nuggets, White Castle’s Original Chicken Rings are made with all white meat chicken and breaded to perfection. Cravers have their choice of dipping sauces including bbq, honey mustard, ranch or zesty zing. The chain’s bold new value deals include 12 Chicken Rings for just $2.99, and for those who are craving more, 20 Chicken Rings for $4.99 ($5.49 in New York, New Jersey and Chicago area Castles).

In addition to these Crave-able quantities, fans can get cool this summer with a full line-up of refreshing smoothies, including the return of the Strawberry Lemonade Smoothie! Served alongside Strawberry Banana and Peach, this favorite is back this summer and is blended with Country Time^® lemonade, real Dole^® fruit and Yoplait^® yogurt.

“Nothing says summer like a cool treat and our smoothies are the perfect way to beat the heat and quench those summer cravings,” said Richardson.

For a limited time, Cravers completing orders online or in the mobile app can Share A Meal^® and get 10 Original Sliders, 20 Chicken Rings and a sack of fries for the special price of $12.99, with no promotion code required. Visit White Castle’s website for details and availability.

All summer long, White Castle is accepting entries for its annual Cravers Hall of Fame class. The boldest and most passionate Cravers are encouraged to submit original stories about their relationship with White Castle, and why White Castle is meaningful to them. Winners join over 200 other Cravers from across the United States including some celebrity Cravers such as Kal Penn and John Cho of Harold and Kumar Go to White Castle, rock icon Alice Cooper, and most recently award-winning fashion designer Telfar Clemens. The deadline for entering the 2018 contest is September 30, 2018. Entries can be submitted online at whitecastle.com/CHOF, where rules and regulations are also posted.

For more information, visit www.whitecastle.com.

About White Castle^®White Castle, America’s first fast-food hamburger chain based in Columbus, Ohio, has been making Bold Moves™ as a family-owned business for more than 97 years. Cravers on-the-go can access sweet deals and place a pick-up order any time in the official White Castle app (iTunes App Store or Google Play) or in the frozen aisle at a grocery store near you. www.whitecastle.com

Download the app today from the iTunes App Store or Google Play. For more information on White Castle visit whitecastle.com.

Logo – https://mma.prnewswire.com/media/321340/white_castle_logo.jpg

SOURCE White Castle

John Frieda® Hair Care Debuts Collaboration With Camila Mendes

June 14, 2018

MIAMI, June 14, 2018 /PRNewswire-HISPANIC PR WIRE/ — John Frieda^® Hair Care has launched brand new content for its Your Hair Talks, Make A Statement campaign featuring actress and style star Camila Mendes. Camila, who joined the brand as an ambassador earlier this year, shared the new video chronicling her hair journey with media and digital influencers at an event in her hometown Miami. She is the latest member of the community of empowered and self-assured women to share her personal hair story on behalf of the brand.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8349251-john-frieda-camila-mendes-your-hair-talks-make-a-statement-campaign/

As a young girl, hair was a constant topic of conversation amongst the women in Camila’s life. Camila first discovered John Frieda^® Frizz Ease^® while flipping through a fashion magazine and the product quickly became an essential part of her hair arsenal, no matter what style she was trying to achieve.

“I’ve been using John Frieda^® Frizz Ease^® since I was in fifth grade —it’s a must-have in my beauty routine and integral in creating the hair look I’m trying to achieve, regardless of the style,” explains Camila. “I’m excited to share my personal hair journey with the Your Hair Talks, Make a Statement community and celebrate hair as a form of expression.”

As part of the Your Hair Talks, Make a Statement campaign, Camila is joining the conversation by creating exclusive content with the brand as well as hosting events and social activations throughout the year. Additionally, her personal John Frieda^® Hair Care routine featuring her favorite products will be available for purchase later this month via Amazon.com.

“We have really loved working with Camila for our Your Hair Talks, Make a Statement campaign,” says Heather Warnke, Director of Marketing, Kao USA Inc. “She has a wonderful hair story that we have been lucky enough to capture and watch come to life on film. We’re very excited to share it with everyone!”

Born in Virginia to parents of Brazilian descent, Camila was predominantly raised in Miami before moving to New York to attend the New York University Tisch School of the Arts. Not long after her graduation in 2016, she was cast as a lead in a popular high school television drama series, quickly solidifying her as a beloved up-and-coming actress. Her role on the show along with her real-life bubbly personality has made her a fan-favorite—and with 8.3 million followers on Instagram, she’s cemented herself as a style star to be watched.

ABOUT KAO USA INC.
Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban^® antiperspirant deodorants and Total Refresh^® Cooling Body Cloths; Jergens^® and Curel^® hand and body lotions; Biore^® facial care; John Frieda^® Frizz-Ease^®, Luxurious Volume^®, Sheer Blonde^®, Beach Blonde^®, Brilliant Brunette^®, Radiant Red^® and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.

@johnfriedaus #YOURHAIRTALKSMAKEASTATEMENT

Lauren Donner/Tractenberg & Co/212.929.7979/[email protected]

SOURCE John Frieda Hair Care

1...2,3072,3082,309...3,059 Page 2,308 of 3,059