Friends of the National American Latino Museum Launch Chairman’s Advisory Council

February 2, 2018

WASHINGTON, Feb. 2, 2018 /PRNewswire-HISPANIC PR WIRE/ — Friends of the American Latino Museum (FRIENDS), the only non-profit, charitable organization dedicated to the creation of a National American Latino Museum announced today the creation of the Chairman’s Advisory Council (CAC) with its initial cohort. The CAC will help key individuals involved with FRIENDS remain informed and engaged as they assist the organization in raising visibility and public support for the creation of a Smithsonian National American Latino museum, obtain Congressional backing for legislation and seek financial commitments (both donations and pledges).

“I have been incredibly moved and touched by the outpouring of support for our efforts to create a National American Latino Museum. The wonderful people that make up our Chairman’s Advisory Council will help us achieve our goals of getting Congressional authorization, securing financial donations and pledges, as well as build upon the already massive public demand for this museum,” said Danny Vargas, Board Chairman for FRIENDS. “Working in collaboration with our board of directors, staff, former NMAL Commissioners and many other supporters, the Chairman’s Advisory Council will help ensure we have a more complete account of American history, honor the contributions of Latinos throughout the last 500 years, celebrate the vitality and complexity of today’s American Latino communities, and inspire future generations. Working together, we will soon witness the opening of the National American Latino Museum within the Smithsonian Institution on the National Mall.”

Estuardo Rodriguez, executive director at FRIENDS said “The launch of the CAC will help FRIENDS connect with their Congressional and public supporters to ensure they understand the importance and benefit of creating a National Latino museum. For far too long, contributions of Latino/Hispanic Americans have been underrepresented within the narrative of our American history. We are thrilled to have the commitment of some of our nation’s leading Latino and Latina figures from business, media, museum arena and public service. The CAC members combined influence will help us amplify the critical void this museum will fill within the Smithsonian Institution for the benefit of the more than 30 million visitors to our National Mall every year.”

While additions will be made to the CAC in the future, initial members beginning in 2018 include:

Nelson Albareda – CEO, Loud and Live and Former NMAL Commissioner
Thaddeus Arroyo – CEO, AT&T Business
Hector Barreto – Chairman of The Latino Coalition and Former SBA Administrator
Juan Carlos Benitez – President Washington Pacific Economic Development Group and Former Special Counsel, US Department of Justice Civil Rights Division under President Bush
Rudy Beserra – Former SVP Coca-Cola and Former Special Assistant to President Reagan
Alejandra Castillo – CEO, YWCA and Former National Director, MBDA
Luis Fortuno – Former Governor of Puerto Rico
Lorraine Garcia-Nakata – Museum & Arts Cultural Specialist, Former NMAL Commissioner
Daniel Garza – President, The Libre Initiative
Lili Gil-Valletta – CEO & Cofounder CIEN+
Carlos Gutierrez – Chair of Albright Stonebridge Group, Former U.S. Secretary of Commerce, Former CEO of Kellogg Company
Sean Reyes – Utah Attorney General and Former NMAL Commissioner
Manny Rosales – Board Secretary the Latino Coalition
Camille Solberg – Former Federal Drug Free Communities Commissioner
Al Zapanta – President/CEO of US-Mexico Chamber of Commerce, Former Chairman of the Reserve Forces Policy Board, Retired Army Major General

SOURCE Friends of the American Latino Museum

(Español) Entra en vigor nueva norma federal para mejorar la seguridad de los cargadores de tela portabebés

February 2, 2018

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The U.S. Consumer Product Safety Commission is an independent federal agency created by Congress in 1973 and charged with protecting the American public from unreasonable risks of serious injury or death from more than 15,000 types of consumer products under the agency's jurisdiction. To report a dangerous product or a product-related injury, call the CPSC hotline at 1-800-638-2772, or visit http://www.saferproducts.gov. Further recall information is available at http://www.cpsc.gov.

Sorry, this entry is only available in Español.

Wix Returns for Super Bowl LII

February 2, 2018

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NEW YORK, Feb. 2, 2018 /PRNewswire-HISPANIC PR WIRE/ — Wix.com Ltd. (Nasdaq: WIX) makes a last-minute return to the Super Bowl with its fourth consecutive commercial to air during the big game. Despite a previous decision not to take part this year, Wix will run a 30-second spot appearing in the third quarter of Super Bowl LII on Sunday.

“Yesterday, we got a great offer that we couldn’t refuse to run a spot in the Super Bowl, and although we had less than 24 hours to decide and deliver, we made the decision to go for it,” said Omer Shai, CMO at Wix. “Nothing makes me prouder than to be part of a team that is talented and nimble enough to jump on this creative business opportunity.”

He continued, “For the spot, we decided to extend our partnership with two of our favorite online stars, Rhett and Link. They have the most-watched daily show on the internet and are users and great fans of Wix, so they can truly bridge the gap between our rapidly expanding online audience and the more traditional television viewer. The pair exemplifies the Wix ideal of turning your creativity and passion into your brand and your business.”

Watch the Wix Super Bowl LII ad here: https://www.youtube.com/watch?v=XxvQIaCJ9Xw

Rhett & Link are best known as the hosts of the popular show “Good Mythical Morning,” for their comedy series “Rhett & Link’s Buddy System” and for their award-winning weekly podcast “Ear Biscuits.” Their YouTube channels have a combined subscriber base of 20 million people with over five billion total views. The talented duo also released “Book of Mythicality,” which was number one on the New York Times best-seller list, and sold out the accompanying Tour of Mythicality. Rhett & Link signed their first endorsement deal ever with Wix in October 2017.

“We always said we may return to the Super Bowl, but returning this soon was unexpected for us,” added Shai. “While we had previously decided to focus this year’s marketing efforts online, this sudden broadcast opportunity allows us to bring digital talent to a TV audience on the biggest stage. It is the best of both worlds.”

About Wix.com
Learn more about Wix.com here: http://www.wix.com/about/us
Visit us: on our blog, Facebook, Twitter, Instagram, LinkedIn, Pinterest and Google+
Download: Wix App is available for free on Google Play and in the App Store

Media:
Matt Rosenberg
[email protected]
+1 917 837 0475

Wix taps YouTube superstars and internet influencers Rhett & Link to appear in their Super Bowl spot

Logo – https://mma.prnewswire.com/media/562291/Wix.jpg

Photo – https://mma.prnewswire.com/media/637231/Wix_Rhett_and_Link.jpg

Photo – https://mma.prnewswire.com/media/637232/Wix_Rhett_and_Link_Super_Bowl_spot.jpg

Video – https://www.youtube.com/watch?v=XxvQIaCJ9Xw

SOURCE Wix.com Ltd.

Federal Alliance for Safe Homes Names Meteorologist Ada Monzón 2018 Weatherperson of the Year

February 2, 2018

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TALLAHASSEE, Fla., Feb. 2, 2018 /PRNewswire-HISPANIC PR WIRE/ — The Federal Alliance for Safe Homes (FLASH)^® today named Ada Monzón as 2018 National Weatherperson of the Year. Chosen for the award by the FLASH Board of Directors, Ada was selected for her contributions to the disaster safety movement and dedicated service to her community. Ada is the Chief Meteorologist at WIPR-TV, Noticias 24/7, and Univision Radio (WKAQ 580 AM).

Ada is the first female American Meteorological Society (AMS) Fellow and Certified Broadcast Meteorologist in Puerto Rico. Her standout service during 2017 provided invaluable reassurance as the commonwealth prepared for the most devastating disaster in the island’s modern history. She closely followed Irma as it passed through the Caribbean and then helped the population prepare and remain calm throughout Hurricane Maria—one of the deadliest and costliest natural disasters on record.

She recently recounted her experience during Hurricane Maria with a presentation at the 2017 AMS Annual Meeting. Her presentation inspired a standing ovation. (Watch video here.)

“Ada is a strong advocate of hurricane preparedness and mitigation and has dedicated her career to public education, awareness, and safety,” said FLASH President and CEO Leslie Chapman-Henderson. “Her commitment during Hurricanes Irma and Maria brought not only essential weather information, but much-needed calm as Puerto Rico braced for the worst. We are honored to name her as 2018 National Weatherperson of the Year.”

The award includes an all-expense trip to speak at the 2018 National Disaster Resilience Conference in Clearwater Beach, FL.

After earning her master’s in meteorology at Florida State University, Ada joined the U.S. National Weather Service Forecast Office in San Juan in 1989 as Forecaster and Warning and Preparedness Meteorologist. From 1997 to 2002, she was the Weather Anchor for WIPR-TV, and from 2003 to 2014, she was the Chief Meteorologist of Univision P. R. (WLII-TV).

She is the only professional meteorologist with a Master’s degree in Tropical Meteorology in the news media of Puerto Rico.

Ada is a board member of the Caribbean Regional Association for Coastal Ocean Observing Systems, an affiliate member of the PR NASA Space Grant Consortium, and member of the American Alliance of Museums, National Science Teacher Association, and American Association for the Advancement of Science.

Ada is the recipient of many awards in her nearly 30 years as a professional meteorologist, including the AMS Award for Excellence in Science Reporting by a Broadcast Meteorologist, the AMS Joanne Simpson Mentorship Award, the Silver Medal of the U.S. Department of Commerce, and Distinguished Alumni of the Faculty of Natural Sciences of the University of Puerto Rico.

About FLASH

The nonprofit Federal Alliance for Safe Homes (FLASH) is the country’s leading consumer advocate for strengthening homes and safeguarding families from natural and manmade disasters. The FLASH partnership includes more than 100 innovative and diverse organizations that share a vision of making America a more disaster-resilient nation including: BASF Corporation, FEMA, Florida Division of Emergency Management, The Home Depot, Huber Engineered Woods, International Code Council, Kohler Generators, National Weather Service, Portland Cement Association, Simpson Strong-Tie, State Farm, and USAA. In 2008, FLASH, and Disney opened the interactive weather experience StormStruck: A Tale of Two Homes, in Lake Buena Vista, FL. Learn more about FLASH and access free consumer resources by visiting www.flash.org, calling toll-free (877) 221- SAFE (7233), following @federalalliance on Twitter, Facebook.com/federalalliance, and the FLASH blog – Protect Your Home in a FLASH.

SOURCE Federal Alliance for Safe Homes (FLASH)

Goya Donates Over 1.5 Million Pounds Of Food To Feeding America® And Local Food Banks As Part Of The Goya Gives ‘Can Do’ Campaign

February 2, 2018

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For every can of GOYA® Refried Beans and GOYA® Beans in Sauce (Red label) purchased from 1/1/18 - 2/28/18, Goya Foods, as part of their “Goya Gives” initiative, will donate an average of 4 oz. of Goya food products to Feeding America® to help provide balanced meals to food banks nationwide

JERSEY CITY, New Jersey, Jan. 31, 2018 /PRNewswire-HISPANIC PR WIRE/ — Goya Foods, America’s largest Hispanic-owned food company, will donate over 1.5 million pounds as the first installment of food to Feeding America^® and local network member food banks nationwide. The donation is part of the Goya Gives ‘Can Do’ campaign, a yearlong series of consumer product promotions that was launched in June of 2017 and ends June of 2018. The food donation (1.25 million meals) will be distributed to families and individuals throughout the United States who lack access to nutritious, affordable and culturally appropriate meals.

“Each day, we strive to be a company of diversity and authenticity; a community of passionate people making a difference and working with organizations like Feeding America,” said Bob Unanue, President of Goya Foods. “The very essence of who we are is reflected in our unwavering dedication to provide our consumers with quality products, to nurture our communities, and to live the values set forth for us by our founders in everything we do.”

The ‘Can Do’ campaign is one of the many ways that Goya gives back to the community and brings people together to be a part of Goya and Feeding America’s fight to end hunger in the United States. Each donation will be made in the name of Goya’s retail partners throughout the country, who have participated in helping to promote the new initiative and bring awareness to Feeding America’s mission. The ‘Can Do’ campaign is part of Goya Gives, launched in 2011 as a national initiative committed to supporting local communities through social and environmental causes.

“As Feeding America and our network of 200 food banks feed 46 million Americans each year, we are incredibly grateful for partnerships like Goya that provide valuable food while driving awareness of the issue of hunger,” said Karen Hanner, VP Manufacturing Partnerships. “The Goya ‘Can Do’ campaign has been particularly successful this year as it’s engaged the consumer, the retail community and the Goya brand in bringing an incredible 1.5 million pounds (1.25 million meals) of Goya food to families that are struggling to make ends meet in communities most in need.”

The ‘Can Do’ campaign kicked off June 1, 2017 and will end June 30, 2018. Each month throughout the course of the year, Goya has featured a different product that consumers can purchase to participate in the overall donation, including GOYA® Coconut Water, GOYA® Coconut Milk, GOYA® Cream of Coconut, GOYA® Refried Beans, and GOYA® Ready to Eat Red Label Beans. For every GOYA® product purchased during the designated month, Goya will donate additional products to Feeding America.

For details on this donation, please visit www.goya.com/goyagives. Learn more about Feeding America and how it supports local food banks at www.FeedingAmerica.org.

About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean Islands, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; the combination of authentic ingredients, robust seasonings and convenient preparation makes Goya products ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com

About Feeding America: Feeding America® is the largest hunger-relief organization in the Unites States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 46 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry.

For more information, contact:
Natalie Maniscalco
845.659.6506 / [email protected]

Photo – https://mma.prnewswire.com/media/635561/GOYA_Gives_2018.jpg

SOURCE Goya Foods

Elisa Advani Appointed Secretary of the Hispanic Bar Association of Pennsylvania

February 2, 2018

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PHILADELPHIA, Feb. 2, 2018 /PRNewswire-HISPANIC PR WIRE/ — Martin Law associate Elisa Advani was appointed this past December to serve a one year term as Secretary for the Hispanic Bar Association of Pennsylvania.

Elisa Advani is an associate practicing Workers’ Compensation. She previously worked at a firm handling Social Security Disability cases nationwide. Ms. Advani is a frequent contributor and associate editor for the Philadelphia Bar Reporter and actively participates with Philadelphia Volunteers for the Indigent Program as a pro bono attorney and Spanish interpreter. She received her law degree from Widener University Delaware Law School.

With seventeen attorneys and six offices in Bristol, Allentown, Reading, Malvern, Sunbury and Philadelphia, Martin Law is one of the largest firms in Pennsylvania of its kind, focusing solely on Workers’ Compensation, Social Security Disability, Long Term Disability and Veterans’ Benefits.

Photo – https://mma.prnewswire.com/media/637067/Martin_Law_Elisa_Advani.jpg

SOURCE Martin Law

Steven Tyler And Emerson Fittipaldi Hit The Racetrack In Kia Motors’ Super Bowl Ad For The All-New Stinger Sportback Sedan

February 2, 2018

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Kia_Motors_America_Steven_Tyler_Super_Bowl_Ad

IRVINE, California, Feb. 2, 2018 /PRNewswire-HISPANIC PR WIRE/ — With the unstoppable Steven Tyler behind the wheel, turning back the hands of time is as easy as pressing the start button in the all-new 2018 Stinger in Kia Motors’ Super Bowl ad for the highest performing and most anticipated model in the company’s history.

Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8246052-kia-steven-tyler-super-bowl-ad-2018-stinger

As the haunting notes of “Dream On” play backwards, two-time Formula One and Indianapolis 500 champion Emerson Fittipaldi looks on approvingly as Tyler approaches a Kia Stinger on an abandoned racetrack. Once inside, the Stinger GT’s twin-turbo, 365-horsepower engine is put to use – in reverse – sending Tyler on a transformative journey back to the seventies. Working in close collaboration with Tyler, state-of-the-art video and CGI work helped bring the music industry icon’s 25-year-old persona to life on the screen to stunning effect.

Designed in Frankfurt and developed on Germany’s famed Nürburgring under the watchful eyes of two auto industry legends – Peter Schreyer, Kia Motors’ president and chief design officer, and Albert Biermann, head of Vehicle Test and High-Performance Development – the Stinger is unlike anything seen before from the brand. Recently named “Vehicle of the Year” by Roadshow by CNET and available in both rear- and all-wheel-drive, the Stinger GT, with its twin-turbo V6, pushes the sports sedan to a top speed of 167 miles per hour and from zero to 60 miles per hour in 4.7 seconds¹.

“The Stinger is the dream car driving enthusiasts have been longing for with its head-turning design, premium amenities and heart-pounding power at an incredibly value-packed price,” said Saad Chehab, vice president, marketing communications, Kia Motors’ America. “As one of the youngest mainstream car companies in the U.S., our youth – and the fearlessness that comes with it – is Kia’s strength, and the youthful mindset we share with Steven Tyler and Emerson Fittipaldi is on full display in our Super Bowl ad.”

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the “Official Automotive Partner” of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia*

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts

¹ Preliminary performance estimates determined by Kia for Stinger GT rear-wheel drive using Launch Control and factory-equipped with 19-inch wheels. Stinger GTs that are factory-equipped with 18-inch wheels are limited to 130 mph top speed (e.g., installation of 19-inch wheels will not increase the top speed). Actual results may vary depending on options, driving conditions, driving habits and your vehicle’s condition. Verification of these results should not be attempted. Always drive safely and obey all traffic laws.

Photo – https://mma.prnewswire.com/media/637194/Kia_Motors_America_Steven_Tyler_Super_Bowl_Ad.jpg Logo – https://mma.prnewswire.com/media/536166/Kia_Motors_America_Logo.jpg

SOURCE Kia Motors America

Kathie J. Joins Larry Ulibarri and Invests in Yolo Rum–Not Just Money, Her Time and Talent, Too

February 2, 2018

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Yolo Rum - You Only Live Once... Be extraordinary, drink extraordinary rum!

DENVER, Feb. 1, 2018 /PRNewswire-HISPANIC PR WIRE/ — Yolo Rum continues to build momentum, adding more star power to an all-star team. Kathie J. joins her radio personality co-host Larry Ulibarri as the latest Yolo Rum celebrity investor and endorser. The duo, along with Jared Wigand aka Producer Wignz, are helping to kick off a big launch season for Yolo, collaborating on video production and other digital assets that will roll out this spring to help support Yolo’s expanded distribution.

“I’m not going to admit that I can’t live without her, but I am sure glad Kathie J. and I are working together on this project,” said Larry.

“I thought I had signed up for the R&D department, drinking rum, but we’ve actually been working hard, changing the way things are done in the liquor business,” said Kathie J. “I think Yolo Rum is delicious, and the brand stands for all the right things. It was an easy decision to get involved.”

At the heart of the Yolo Rum operation is master distiller Francisco “Don Pancho” Fernandez. Born in Cuba and operating out of the Republic of Panama, Don Pancho is the world’s most-respected and honored ronero (that’s “rum blender,” for the layman). The recipient of hundreds of awards, Francisco “Don Pancho” Fernandez is acclaimed worldwide as the ultimate practitioner of his craft and recognized as a man who elevates the trade of rum making to high art. Yolo Rums are gluten free, with no added sugar or molasses and no artificial colors, flavors or preservatives, and the company produces its products using revolutionary environmentally sustainable processes.

“Yolo Rum is changing the game—no other spirits brand makes a statement like Yolo,” said Producer Wignz. “Working with Larry and Kathie J. and being creative for a company we own is almost surreal.”

Yolo Rum is currently exploring the possibility of an invest/crowdfunding campaign that will allow patrons to participate at a grassroots level and gain a vested interest in one of the most dynamic and growing spirits brands in the world. You can find more information at http://www.yolorum.com/invest/.

Offering boutique quality at exceptional value, Yolo Rum is the ideal synthesis of ancient crafts and modern tastes.

Logo – https://mma.prnewswire.com/media/488493/Yolo_Rum_Logo.jpg

SOURCE Yolo Rum

American Honda Reports January Sales Results

February 2, 2018

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January 2018 sales of the Honda Pilot gained 61.8 percent as the brand's flagship SUV posted it's 5th straight month of sales increases.

TORRANCE, Calif., Feb. 1, 2018 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. (AHM) today reported January sales of 104,542 Honda and Acura vehicles, a decrease of 1.7 percent versus January 2017. Honda Division sales were down 1.6 percent on sales of 95,634, with Honda cars narrowly down 1.3 percent on sales of 45,224, and inventory constraints leading trucks to slip 1.8 percent on sales of 50,410 units. Total Acura Division sales declined slightly in January, recording a 3.2 percent drop on sales of 8,908 units. However, passenger car sales gained 9.3 percent on sales of 2,979 vehicles.

Honda
Following a record year for Honda trucks, Pilot continued to show its true market strength as improved supplies helped it to a 61.8 percent increase, with HR-V recording a double-digit gain. Civic enjoyed a notable gain for the month, while overall car sales lagged a bit behind January 2017.

Pilot sales jumped 61.8 percent on sales of 11,619 in January, its 5th straight monthly increase.
HR-V set a new January record, gaining a robust 10 percent on sales of 6,259 for the month, continuing as one of the segment’s hottest selling vehicles.
Civic sales were up 2.8 percent in January, while all-new Accord begins to gain momentum with the just-launched national marketing campaign.

“With a strong and fresh product line-up, we’re confident in the fundamental competitiveness of our products in their segments,” said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.

Acura
After a strong December — its best month of 2017 — Acura Division sales were relatively flat in January. However, Acura cars bucked the downward trend for luxury sedan sales with a gain of 9.3% for the month.

Led by TLX and bolstered by the recently refreshed RLX, Acura car sales were up 9.3 percent on sales of 2,979.
With the TLX A-Spec increasing showroom traffic, sales gained 13.2 percent in January.

“Led by the TLX A-Spec, we’re pleased to see our efforts with Acura sedans paying off in the face of a challenging market for luxury cars,” said Jon Ikeda, vice president & general manager of Acura Sales. “We’re looking forward to showing the 2019 RDX Prototype in Chicago next week, as the auto show circuit comes to one of Acura’s strongest markets.”

	American Honda Vehicle Sales for January 2018
		Month-to-Date				Year-to-Date
		January 2018	January 2017	DSR** % Change	MoM % Change	January 2018	January 2017	DSR** % Change	YoY % Change
	American Honda Total	104,542	106,380	-5.7%	-1.7%	104,542	106,380	-5.7%	-1.7%
	Total Car Sales	48,203	48,567	-4.7%	-0.7%	48,203	48,567	-4.7%	-0.7%
	Total Truck Sales	56,339	57,813	-6.4%	-2.5%	56,339	57,813	-6.4%	-2.5%
	Honda Total Car Sales	45,224	45,841	-5.3%	-1.3%	45,224	45,841	-5.3%	-1.3%
	Honda Total Truck Sales	50,410	51,337	-5.7%	-1.8%	50,410	51,337	-5.7%	-1.8%
	AcuraTotal Car Sales	2,979	2,726	4.9%	9.3%	2,979	2,726	4.9%	9.3%
	Acura Total Truck Sales	5,929	6,476	-12.1%	-8.4%	5,929	6,476	-12.1%	-8.4%
	Total Domestic Car Sales	42,467	39,355	3.6%	7.9%	42,467	39,355	3.6%	7.9%
	Honda Division	39,622	36,709	3.6%	7.9%	39,622	36,709	3.6%	7.9%
	Acura Division	2,845	2,646	3.2%	7.5%	2,845	2,646	3.2%	7.5%
	Total Domestic Truck Sales	56,339	57,813	-6.4%	-2.5%	56,339	57,813	-6.4%	-2.5%
	Honda Division	50,410	51,337	-5.7%	-1.8%	50,410	51,337	-5.7%	-1.8%
	Acura Division	5,929	6,476	-12.1%	-8.4%	5,929	6,476	-12.1%	-8.4%
	Total Import Car Sales	5,736	9,212	-40.2%	-37.7%	5,736	9,212	-40.2%	-37.7%
	Honda Division	5,602	9,132	-41.1%	-38.7%	5,602	9,132	-41.1%	-38.7%
	Acura Division	134	80	60.8%	67.5%	134	80	60.8%	67.5%
	Total Import Truck Sales	0	0	0.0%	0.0%	0	0	0.0%	0.0%
	Honda Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
	Acura Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total	95,634	97,178	-5.5%	-1.6%	95,634	97,178	-5.5%	-1.6%
	* ACCORD	17,677	19,536	-13.1%	-9.5%	17,677	19,536	-13.1%	-9.5%
	* CIVIC	23,749	23,095	-1.3%	2.8%	23,749	23,095	-1.3%	2.8%
	CLARITY	853	42	1,849.7%	1,931.0%	853	42	1,849.7%	1,931.0%
	CR-Z	8	89	-91.4%	-91.0%	8	89	-91.4%	-91.0%
	* FIT	2,937	3,078	-8.4%	-4.6%	2,937	3,078	-8.4%	-4.6%
	INSIGHT	0	1	-100.0%	-100.0%	0	1	-100.0%	-100.0%
	* CR-V	24,326	29,287	-20.3%	-16.9%	24,326	29,287	-20.3%	-16.9%
	HR-V	6,259	5,689	5.6%	10.0%	6,259	5,689	5.6%	10.0%
	ODYSSEY	6,100	6,500	-9.9%	-6.2%	6,100	6,500	-9.9%	-6.2%
	PILOT	11,619	7,180	55.4%	61.8%	11,619	7,180	55.4%	61.8%
	RIDGELINE	2,106	2,681	-24.6%	-21.4%	2,106	2,681	-24.6%	-21.4%
	Acura Division Total	8,908	9,202	-7.1%	-3.2%	8,908	9,202	-7.1%	-3.2%
	ILX	656	693	-9.1%	-5.3%	656	693	-9.1%	-5.3%
	NSX	34	50	-34.7%	-32.0%	34	50	-34.7%	-32.0%
	RLX / RL	134	80	60.8%	67.5%	134	80	60.8%	67.5%
	TLX	2,155	1,903	8.7%	13.2%	2,155	1,903	8.7%	13.2%
	MDX	2,968	3,274	-13.0%	-9.3%	2,968	3,274	-13.0%	-9.3%
	RDX	2,961	3,202	-11.2%	-7.5%	2,961	3,202	-11.2%	-7.5%
	Selling Days	25	24			25	24

* Honda and Acura vehicles are made of domestic & global sourced parts

** Daily Selling Rate

Photo – https://mma.prnewswire.com/media/636773/Honda_Pilot.jpg
Logo – https://mma.prnewswire.com/media/95602/honda_logo.jpg

SOURCE American Honda Motor Co., Inc.

For The First Time, Toyota Will Run Three Super Bowl Ads; Spots Utilize The Olympic and Paralympic Games Themes of Unity, Courage and Inspiration

February 2, 2018

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For the first time in the company’s history, Toyota will have three primetime commercials from two different campaigns leading the first quarter, post-halftime and fourth quarter.

PLANO, Texas, Feb. 2, 2018 /PRNewswire-HISPANIC PR WIRE/ — Toyota is returning to the 2018 Super Bowl like never before using sports to unite and inspire during three ads in the most-watched television event of the year. For the first time in the company’s history, Toyota will have three primetime commercials from two different campaigns leading the first quarter, post-halftime and fourth quarter. Two spots will air from its first-ever global campaign, “Start Your Impossible,” which communicates the company’s shift to a mobility company and aims to inspire consumers to take their first step to unleash their potential. The third spot will air from its domestic U.S., longtime campaign “Let’s Go Places,” empowering viewers to see what they’re capable of when unity is embraced.

In the first ad break to appear post-kickoff, Toyota’s television spot “Good Odds,” from their “Start Your Impossible” campaign, will air. The :60-second spot celebrates Toyota’s evolution to a mobility company and its eight-year global sponsorship of The Olympic and Paralympic Games by highlighting the real-life story of Canadian Alpine Skier Lauren Woolstencroft, who overcame tremendous odds to become a legendary Paralympic gold medalist.

Following the Toyota Halftime Report and a throw from NBC Sports anchor Dan Patrick, Toyota’s :60-second ad, “One Team,” features an amusing, light-hearted narrative illustrating how people from diverse backgrounds unite to celebrate the spirit of what brings them together, their shared passion of sports. The spot will be unveiled on Saturday, February 3.

Finally, in the fourth quarter, Toyota will air a moving message promoting mobility as a human right in “Mobility Anthem,” a riveting :30-second spot from the brand’s first-ever global campaign, “Start Your Impossible,” which features people from ages ranging 1 to 100 in all stages of life including world-renowned Olympic and Paralympic athletes. Toyota believes that mobility goes beyond cars and that freedom of movement is a human right. The film demonstrates the company’s shift to a mobility company by showcasing some examples of Toyota’s mobility technologies.

“This is an unprecedented opportunity for our team at Toyota to share messages of unity, friendship, diversity and perseverance,” says Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “With the Super Bowl and the Olympics just days apart on NBC, we’re excited to join fans’ enthusiasm for these two world-class events and connect with them by sharing meaningful and inspiring TV spots.”

View the :60-second “Good Odds” and “Mobility Anthem” :30-second spot or full-length version from Toyota’s “Start Your Impossible” Campaign or visit YouTube.com/Toyota. Toyota’s “One Team” spot from the “Let’s Go Places” campaign will first premiere the morning of Saturday, February 3.

“If I could describe my journey in the Paralympic Games in one word, I would say determination,” said Lauren Woolstencroft, the 8 x gold medalist Para-alpine skier featured in “Good Odds.” “It’s been a wonderful experience partnering with Toyota on this global platform to tell my story of overcoming odds. I hope that my story encourages and inspires others around the world to pursue their passions, and reach for their own personal best.”

The “Start Your Impossible” TV commercials were developed by Toyota’s agencies of record, Saatchi & Saatchi and Dentsu, with “Good Odds” directed by esteemed director Aoife McArdle and “Mobility Anthem” directed by acclaimed director John Hillcoat. The “Lets Go Places” TV spot “One Team” was created by Saatchi & Saatchi and directed by veteran filmmaker Ivan Zacharias.

“We think there is no better platform to share the beautiful story of determination and passion in ‘Good Odds’ to a message of unity and camaraderie in ‘One Team,’ and true inspiration in ‘Mobility Anthem,’ as we invite viewers to experience this journey with us,” said Jason Schragger, chief creative officer, Saatchi & Saatchi.

For more information about Toyota’s partnership with The Olympic and Paralympic Games, please visit www.mobilityforall.com. In March of 2015, the International Olympic Committee (IOC) announced Toyota as the first-ever Mobility Partner in the history of The Olympic Partner (TOP) Programme to sponsor the mobility category. Toyota then became a Worldwide Paralympic Partner of the International Paralympic Committee (IPC) in November 2015.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.6 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contacts:

Zachary Reed
Toyota Motor North America
214-316-1128
[email protected]

Kimberly Harms
Saatchi for Toyota
702-234-9517
[email protected]

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SOURCE Toyota Motor North America