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Turner and TEGNA Make Strategic Equity Investment in Tech Start-Up Vizbee

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NEW YORK, Jan. 24, 2018 /PRNewswire-HISPANIC PR WIRE/ — Vizbee, a cross-platform casting and data company, announced today that two major media companies – Turner and TEGNA – have made strategic investments in their company during their latest round of funding.

“As we continue to shape the future of television, Vizbee’s focus on fan engagement as well as data and advertising will help us grow our OTT efforts from both a business and technology standpoint,” said Jeremy Legg, Turner CTO. 

Turner first began incorporating Vizbee technology into its TBS and TNT apps when digital upgrades were made in May 2017. This enabled viewers to cast content from their mobile devices to any connected screen seamlessly without the need for a plug-in which, in turn, drove greater interest in application downloads.

As a result, Turner registered a 30 percent month-over-month gain in the number of “casts” between June and October of 2017 and accumulated 1.7 million “casts” during that same period. Casting of TBS and TNT programming is now possible via Roku, Amazon Fire, Apple TV and Samsung smart TVs.

Vizbee’s patented technology is the invention of digital media veterans and co-founders Darren Feher (Former CEO, Conviva and CTO, NBCU) and Prashanth Pappu (Former SVP Product Marketing, Unicorn Media and Head of Products, Conviva). Vizbee combines a new approach to universal casting with a rich household device graph to allow content owners to segment the best prospective OTT viewers and reach them continuously through mobile marketing channels with “tap-to-TV” campaigns. At the core of Vizbee’s innovation is “mobile and TV continuity” which treats mobile and TV apps as one synchronized experience.

“Vizbee’s innovative technology will help Premion, TEGNA’s first-of-its-kind local ad network for OTT content, better partner with OTT programming partners to help them grow audience, increase viewing, and create more valuable inventory on connected TVs,” said Ed Busby, senior vice president, strategy, TEGNA. “In addition, it creates a valuable source of viewing data which, in combination with our partnerships with Madhive and 4Info, will enable Premion to leverage the most comprehensive OTT targeting data set in the industry.” 

Vizbee’s continuity platform is already in deployment with major subscription and ad-supported OTT brands like TNT, TBS, EPIX, and PGA and the new financing will help grow the company to support the interest from other major content brands. 

All the existing Vizbee investors, including Core Capital, Armory Square Ventures, Kinetic Ventures and NEA, also participated in this investment round.

About Turner:

Turner, a Time Warner company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult SwimBleacher ReportBoomerangCartoon NetworkCNNELEAGUEFilmStruckGreat Big StoryHLNiStreamPlanetSuper DeluxeTBSTurner Classic Movies (TCM)TNTtruTV and Turner Sports. To learn more about Turner visit www.Turner.com.

About TEGNA: 

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 television stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com

About Vizbee:

Vizbee is a B2B mobile to TV continuity platform that is the fastest way to acquire new audiences and increase digital viewing on all connected TVs and streaming boxes.  With Vizbee, publisher mobile apps automatically detect TVs and with one tap, install and launch apps that stream to the TV where engagement is higher than on phone. Through its unique DeviceGraph, Vizbee further enhances marketing and promotion with targeted “Tap-to-TV” direct response campaigns in social that can include interactive ads or commerce opportunities on phone while viewing on screen. 

SOURCE Vizbee

MoneyGram.com Expands to France and Spain

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MoneyGram_International_Logo

PARIS and MADRID, Jan. 24, 2018 /PRNewswire-HISPANIC PR WIRE/ — MoneyGram (NASDAQ: MGI) announced today that its award-winning innovative digital channel, MoneyGram.com, is now available to customers sending money from France and Spain. MoneyGram.com enables customers to stay financially connected with their loved ones in over 200 countries and territories with just a few clicks on a mobile device or a tablet.

In the third quarter of 2017, MoneyGram’s digital business reached its previously stated goal of 15% of total money transfer revenue. MoneyGram.com grew 23% from last year fueled by new customer acquisitions. The company continues to build on this momentum with the expansion of online services to other European markets beyond the UK and Germany.

“With nearly 60% of European internet users utilizing online services to perform transactions, we see the growing potential of digital money transfer channels. The launch of MoneyGram.com in France and Spain is a part of MoneyGram’s strategy to offer our customers convenient options to send money their way,” said Grant Lines, Chief Revenue Officer of MoneyGram.

MoneyGram.com enables customers to send money for cash pickup as well as to 2.4 billion bank, mobile and virtual accounts in 48 countries worldwide. The website, available in English/Spanish and English/French, offers features such as the ability to find a convenient location, check the status of transactions, and estimate online and offline transfer fees.

Spain and France are typically considered as “send” countries for money transfers with $16.5 billion and $20.7 billion outflows in 2016, respectively. According to World Bank data, key countries receiving remittances from France include Belgium ($2.8 billion), Morocco ($2.1 billion), Algeria ($1.6 billion), Portugal ($1.3 billion), and Tunisia ($1.1 billion). Money transferred from Spain reached France ($2.7 billion), Morocco ($1.7 billion), China ($1.0 billion), Ecuador ($992 million), Germany ($943 million), Romania ($806 million), Colombia ($731 million) and Nigeria ($706 million).

#MoneyGramnews

About MoneyGram International
MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at MoneyGram.com.

Media Contact:
Maria Bankiet-Kamińska
MoneyGram
Tel: + 48 (0) 22 377 2185
Mob: + 48 (0) 885 889 696
Mail: [email protected]

Forward-Looking Statements 

This press release contains forward‐looking statements, which may include projections of future results of operations, financial condition or business prospects. Actual results of operations, financial condition or business prospects may differ from those expressed or implied in these forward‐looking statements for a variety of reasons, including but not limited to market demand, global economic conditions, adverse industry conditions, legal proceedings, the ability to effectively identify and enter into new markets, governmental regulation, the ability to retain management and other personnel, and other economic, business or competitive factors. Additional information concerning factors that could cause results to differ materially from those in the forward-looking statements is contained from time to time in MoneyGram’s SEC filings. The forward‐looking statements in this release reflect the current belief of MoneyGram as of the date of this release. MoneyGram undertakes no obligation to update these forward‐looking statements for events or circumstances that occur subsequent to such date.

MoneyGram_International_Logo

Logo – https://mma.prnewswire.com/media/600838/MoneyGram_International_Logo.jpg  

SOURCE MoneyGram International

Discovery en Español Presents “LATINOS EN EL CORREDOR DE LA MUERTE”

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LATINOS EN EL CORREDOR DE LA MUERTE: the story of Juan Balderas, sentenced to death row.

MIAMI, Jan. 24, 2018 /PRNewswire-HISPANIC PR WIRE/ — A murder, a man charged with the crime and a desperate woman willing to do anything to save her husband’s life. Time is quickly running out and he will be executed by lethal injection if the appeal is denied. This is the story of Juan Balderas a prisoner on death row.  LATINOS EN EL CORREDOR DE LA MUERTE premieres Sunday January 28 at 10pm E/P as part of the “Discovery a Fondo” investigation block.

LATINOS EN EL CORREDOR DE LA MUERTE: the story of Juan Balderas, sentenced to death row.

There are currently 2,843 prisoners on death row in the United States including 375 Latinos. 
The Texas Polunsky Unit houses 60 of those inmates.  One of them is Mexican born Juan Balderas, accused of murdering a fellow gang member. Balderas spent 8 years waiting for trial while claiming his innocence and is currently running out of options to avoid lethal injection.
For the last 12 years his wife Yancy Balderas, a Salvadoran immigrant, has been desperately trying to demonstrate irregularities in the sentence and claiming the need for a new trial.

On December 6, 2005, a hooded man breaks into a house in Houston, Texas, and kills Eduardo Hernández, a member of a local gang called La Tercera Crips. Days later, Wendy Bardales, sister of the victim’s girlfriend, identifies the murderer as Juan Balderas and he is sent to Harris County jail, where he waited for a trial for eight and a half years. Yancy decides to quit her job and study legal courses at Houston University.

Narrated and directed by acclaimed “Clandestino” journalist and producer David Beriain, LATINOS EN EL CORREDOR DE LA MUERTE features testimonies from some of Balderas’ relatives, Department of Criminal Justice spokespeople, attorneys who are experts in capital punishment, and Juan Meléndez, the last Hispanic who managed to rectify the United States judicial system in a death penalty case.

The new one-hour documentary is a Discovery en Español production headed by Michela Giorelli, Rafael Rodriguez, and Carlos Cediel, and produced by 93 Metros.
For more about network programming, please follow us on facebook.com/discoveryenespanol, Twitter @DiscoveryenESP and Instagram @discoveryenespanol.

About Discovery en Español
Discovery en Español connects Spanish-speaking viewers in the U.S. to the world and all its wonder and possibilities. It provides quality programming focusing on bold storytelling across core genres including adventure, ingenuity, natural history, investigation and current affairs. Created by Discovery Communications, Discovery en Español is widely distributed on Hispanic tier packages throughout the country. It also reaches audiences on the “Discovery en Español Go” TV Everywhere app. For more information, please follow us on Facebook at facebook.com/discoveryenespanol,  Twitter: @DiscoveryenESP and Instagram @discoveryenespanol.

Photo – https://mma.prnewswire.com/media/632963/Discovery_en_Espanol_Juan_Balderas.jpg

SOURCE Discovery en Español

AXE® Helps Guys Stay Fresher Under Pressure with “You’re Gold” Campaign

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AXE Gold is a new grooming collection that helps you smell fresh all day. So no matter what life throws at you, you’re gold.

ENGLEWOOD CLIFFS, N.J., Jan. 24, 2018 /PRNewswire-HISPANIC PR WIRE/ — Let’s be honest, we all have things in life that make us sweat. A date? A chem final? Track tryouts? Your band’s first gig? You name it, everyone’s felt the pressure. These moments are unavoidable, so step out of your comfort zone, tackle them head-on and stay fresh with new AXE Gold.

AXE Gold is a new grooming collection that helps you smell fresh all day. So no matter what life throws at you, you’re gold.

The latest product collection from AXE is designed to help guys stay fresher under pressure in those pivotal moments. Featuring three new lines – Gold, Gold Fresh and Gold Original – and a range of benefits like 48-hour odor & wetness protection, and technology to prevent white marks and yellow stains on clothing, guys can keep their style fresh and confidence on point.

The “You’re Gold” campaign extends the AXE Find Your Magic point-of-view, which knocks the one-size-fits-all idea of what a guy “should be” and other confidence killers that make guys feel less than “gold.”

Since seeing truly is believing, three new commercials – Epic Trip, Hanging High Five and Rush Hour, created by 72andSunny – highlight just a few of those everyday situations where guys can stay fresher under pressure with AXE Gold and confidently do their thing.

AXE also presents its gold squad – a group of beloved musicians, athletes, gamers and creators – who will see if they can keep their cool when the pressure is on. The squad is stacked with boundary-pushing badasses, including rapper Lil Yachty, pro basketball player and multi-hyphenate entertainer Brandon Armstrong, YouTuber Markiplier and recording artist Danny Ocean.

With the help of select other creators rallying fans around them, the squad and AXE will show guys that they can confidently go into any situation because they’ll have the tools to stay fresh.

“My music is all about staying positive and being yourself,” says rapper Lil Yachty. “We’re all gold, but it’s hard to always remember that when the pressure’s on. This project with AXE is about staying fresh when the pressure is heavy. Forget the naysayers and own it.”

Fans across the country will also get a chance to trial AXE Gold on the AXE Goldmobile, the brand’s first-ever sampling-mobile, which will give out free (yes, FREE) AXE products at high schools and events across the country.

To learn more about AXE Gold, visit. Follow @AXE on Instagram, Facebook, Twitter and YouTube, and share your #YoureGold moments with us.

PRESS CONTACT
Matt Kochis
[email protected]
(212) 704-4506

About AXE®
AXE, the No. 1 men’s fragrance brand in the world*, champions individuality and self-expression by encouraging guys to embrace their personal style. With a full line of grooming products including daily fragrance sprays, deodorants, anti-perspirants, shower gels, shampoos and styling products, AXE gives guys the tools to express what makes them unique, authentic and ultimately attractive to the world around them. Visit AXE at AXE.com and follow us on TwitterInstagramTumblr, and Facebook to get access to exclusive content, special promotions, and more.

*Source Euromonitor International Limited; Beauty and Personal Care 2017 edition; as per Men’s Deodorants & Men’s Fragrances retail value sales combined; UBN; 2016 data; Lynx includes all AXE/Lynx/Ego sales

About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Sir Kensington’s, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2016.

The Unilever Sustainable Living Plan commits to:

  • Helping more than a billion people take action to improve their health and well-being by 2020.
  • Halving the environmental impact of our products by 2030.
  • Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company’s sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company’s growth in 2016.

Unilever was ranked number one in its sector in the 2017 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2017 GlobeScan/SustainAbility annual survey for the seventh year running. Unilever has pledged to become carbon positive in its operations by 2030.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com 

AXE Gold is a new grooming collection that helps you smell fresh all day. So no matter what life throws at you, you’re gold.
AXE Gold is a new grooming collection that helps you smell fresh all day. So no matter what life throws at you, you’re gold.

Video – https://www.youtube.com/watch?v=LWNM7eidviI 
Video – https://www.youtube.com/watch?v=kAi3dr-jdX0 
Video – https://www.youtube.com/watch?v=7IymKiobgtc 
Logo – https://mma.prnewswire.com/media/631942/AXE_Logo.jpg

 

SOURCE Unilever United States, Inc.

The Latino Community Foundation Partners With Univision News To Present The First 2018 Televised California Gubernatorial Forum, Called The “Moment Of Truth,” On Thursday, January 25 At 6:00PM (PT)

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LOS ANGELES, Jan. 24, 2018 /PRNewswire-HISPANIC PR WIRE/ — The Latino Community Foundation, who has the largest network of Latino philanthropists in the country, has partnered with Univision News, the leading multimedia company serving Latinos, to present the first 2018 televised California Gubernatorial forum called “The Moment of Truth” on Thursday, January 25 at 6:00PM (PT). It was announced today by Jacqueline Martinez Garcel, CEO, Latino Community Foundation, and Lourdes Torres, Senior Vice President, Political Coverage, Univision Communications Inc. The 90-minute Forum will be televised live from 6:00-7:00PM (PT) on Univision Network and from 7:00-7:30PM (PT), the Forum will continue exclusively on Univision’s digital livestream.

“The Moment of Truth” will be moderated by Univision’s award-winning news anchors Jorge Ramos and Ilia Calderon, who co-anchor “Noticiero Univision” — Spanish-language media’s most important evening news broadcast. Ramos also hosts “Al Punto,” Univision’s weekly public affairs program, which will air an edited version of the Forum. A wide range of topics will be discussed, such as immigration, jobs and the economy, healthcare, education, climate change, as well as current events.

“There are 7 million eligible Latino voters in California,” said Jacqueline Martinez-Garcel. “They represent the largest Latino voting bloc in the country. Engaging them is critical to strengthening our democracy. We are thrilled to partner with Univision and Jorge Ramos to present this opportunity for the candidates to state their positions on the issues that matter most directly to this segment of the population.”

“This is a key moment for the candidates,” said Lourdes Torres, “and the Forum will provide a front row seat for our viewers to learn where the candidates stand on these critical issues. Univision and the Latino Community Foundation have aligned priorities to inform and empower Latinos and we are thrilled to partner with them for this extraordinary event.”

Six candidates will participate: Gavin Newsom (CA Lt. Governor-D); John Chiang (CA, State Treasurer-D); Antonio Villaraigosa (Fmr Los Angeles Mayor-D); John Cox (Attorney, Businessman-R); Delaine Eastin (Fmr state Superintendent of Education-D); Travis Allen (CA Assemblyman-R). The selection criteria for the six participants in the Latino Community Foundation’s and Univision’s 2018 Gubernatorial Forum was based on the data results from extensive polling conducted at the time of determination, and reasonable time and space available.

The Forum will be held before a live audience in Royce Hall on the historic campus of the University of California, Los Angeles. It has the potential to impact the decisions of millions of Latinos.

About the Latino Community Foundation
The Latino Community Foundation has the largest network of Latino philanthropists in the country and has invested millions of dollars to improve the livelihood of Latino families. Its mission is to unleash the power of Latinos in California by investing in Latino-led organizations dedicated to the transformation of their communities. It is the only statewide foundation solely focused on investing in Latino youth and families in California. The Foundation is home to the first-ever Latino NonProfit Accelerator, which exists to scale the impact of leading Latino-led organizations across the state of California. The Foundation’s innovative programs and unique partnerships have dramatically increased the level of civic engagement and political participation of Latinos, while also elevating their voices and leveraging their power to advance justice and equity. Working closely with key partners, the Foundation reached over 6 million people during the last election season.

About Univision Communications Inc.
Univision Communications Inc. is the leading multimedia company serving Hispanic America, with a mission to inform, empower and entertain our community. Univision is the leading destination for U.S. Hispanics by a significant margin, commanding more than half of the Spanish-language primetime Adult 18-49 audience and reaching an estimated 104 million average monthly unduplicated media consumers. Univision engages consumers via its portfolio of 17 broadcast, cable and digital networks and partnerships, including UDN, Fusion and a minority stake in El Rey Network, as well as 120 local TV and Radio stations, and a growing digital portfolio of mobile and video properties—including Univision.com, Univision Now, Uforia, The Root, as well as iconic digital-first platforms Gizmodo, Jalopnik, Jezebel, Deadspin, Lifehacker and Kotaku, and a stake in The Onion. What makes Univision different is our deep connection to our young, diverse audience, which we continuously strengthen by delivering the most innovative Univision-branded content on all platforms – anytime, anywhere. Univision also offers a suite of branded extensions that complement our existing assets and deliver Univision-branded products tailored to the needs of our community. Univision is headquartered in New York City and has content creation facilities across the country.

SOURCE Latino Community Foundation

NY’s Communities of Color Have Less Access to Retirement Savings, Banks, Pay More for Caregiving, Housing; AARP, Partners Launch Policy Solutions Agenda

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NEW YORK, Jan. 24, 2018 /PRNewswire-HISPANIC PR WIRE/ — AARP and top advocacy organizations for New York’s communities of color joined today to launch an unprecedented policy solutions agenda aimed at disrupting vast racial and ethnic disparities among New Yorkers 50 and older as detailed in a new brief on health, economic security and livable communities.

“Disrupting Racial and Ethnic Disparities:  Solutions for New Yorkers Age 50-Plus” (aarp.org/NYDisruptDisparities), compiled by AARP in partnership with the Asian American Federation, the Hispanic Federation, the NAACP, and the New York Urban League, takes a first-ever look at gaps specifically affecting New Yorkers of color 50 and older. It is the launch for a three- to five-year effort in which AARP and its partners will welcome information and potential solutions from the public.

The brief includes the following findings – but also recommends achievable short- and long-term solutions:

  • New York State suffers the highest level of income inequality in the nation, with the top 1% of New Yorkers earning an astounding 45 times more than the bottom 99%.
  • Most private sector employees from New York’s communities of color work for companies that don’t offer a retirement savings plan option – including two thirds of Hispanic/Latinos (H/L)
  • There is just one bank branch for every 10,000 residents in New York City neighborhoods of color compared to 3.24 branches for every 10,000 residents in other neighborhoods.
  • In New York City and Long Island, student loan delinquencies are clustered in zip codes with significant middle-income African American/Black (AA/B) and H/L populations, suggesting that middle income people of color are likely to carry unaffordable student loan burdens.
  • Where payday lending is legal, lower-income people of color make up a disproportionately large segment of borrowers – and older adults are an especially fast-growing segment of payday loan borrowers in the U.S. Seniors in California, where payday lending is permitted, are now the largest age group of payday loan borrowers.
  • Family caregivers work an average of 18 hours a week providing care, even while 60 percent have full- or part-time jobs. And while average family caregivers spent nearly 20% of their income on out of pocket caregiving costs in 2016 nationally, caregivers from communities of color spent more – 44% of income for H/L caregivers.
  • Older residents of communities of color moved to nursing homes at higher rates nationally between 1999 and 2008 – H/L by 54.9%, Asian American/Pacific Islanders (AAPI) by 54.1%, AA/B by 10.8% – compared to a decrease among White Americans (10.2%).
  • Neighborhoods with the highest foreclosure risk are almost exclusively communities of color, including many middle- and upper-income AA/B neighborhoods with large 50-plus populations.
  • H/L households on average have just 3.4%, AA/B households 6.2%, and AAPI households 21% the wealth of the median white household.
  • Homeowners from New York’s communities of color are disproportionately “cost-burdened,” spending at least 30% of their income on housing (including 60% of H/L homeowners). In fact, residents of communities of color are twice as likely as White New Yorkers to pay over half their income for housing – and it’s even worse for women and immigrants.

These harsh realities have resulted in alarming financial gaps and grave disparities. But coming together for the first time in a concerted effort, the organizations are urging New York State to:

  • Create a retirement savings option that businesses which don’t already have one can offer their employees – as Governor Andrew Cuomo proposed in his recent executive budget and Senator Diane Savino and Assemblyman Robert Rodriguez have proposed in Legislature.
  • Encourage electronic consultations and other telehealth applications through smart phones – as the Governor also proposed in his budget as part of initiatives to advance the use of telehealth to keep people in their home longer and out of institutional care.
  • Enact a family caregiver tax credit to help offset the out-of-pocket costs of those who care for loved ones.
  • Increase cost-effective funding for services that help New Yorkers age in their own homes – and relieve family caregivers of some of their burdens – to keep pace with the growing demands of an aging population.

The brief focuses on disparities among communities of color statewide with particular emphasis on New York City, Long Island, and Buffalo. It is intended to spark a compendium of findings and solutions to help address these disparities within the next three to five years.

A GROWING RACIAL AND ETHNIC POPULATION IMPACTED

The 60 and over population of New York state’s communities of color grew by a staggering 43% between 2000 and 2010 – over 20 times that of the entire population (2.1%) and over five times the 8% increase among the state’s 60+ White population, according to the U.S. Census Bureau. This disproportionately rapid growth is projected to continue in the decades ahead and significantly worsen the wide gaps that already exist.

“There are widespread racial and ethnic disparities across the United States, but for the large and rapidly growing 50+ population of color in New York, challenges around economic security and access to affordable housing, transportation and healthcare will continue to mount,” said Beth Finkel, AARP New York State Director. “Several studies have shed light on these disparities, but few, if any, have led to necessary policy changes or focused on New York’s 50+ populations. While no single policy solution can address all disparity causes and concerns, the time to join forces to disrupt ethnic and racial disparities is now.”

“This report provides data to illustrate the magnitude of these disparities, as well as to propose policy recommendations that serve as a roadmap for a way forward”, said Hazel Dukes, President of The National Association for the Advancement of Colored People New York State Conference. “As the heroes of the Civil Rights Movement showed us, progress comes – sometimes quickly and dramatically, but more often through tough, unglamorous, incremental policy work. The time to get to work is long past, and we stand proudly with AARP to support New York’s 50-plus people of color.”

“For more than a quarter-century, the Hispanic Federation has worked to empower and advance the Hispanic community,” said Jose Calderon, President of the Hispanic Federation. “We advocate for Hispanic children, women and men of all ages with programs and services for both young and old. In New York State, where the Hispanic community makes up almost 20% of the population, it is crucial that we meet the needs of 50-plus Hispanics and their families.”

“Without strong policy interventions to address inequitable access to both public and private services, inequality has a nasty habit of reproducing itself from generation to generation,” said Jo-Ann Yoo, Executive Director of the Asian American Federation. “This report is notable in that, beyond stating the problems, it aims to provide concrete solutions. We are honored to be part of this coalition as our mission is to raise the influence and well-being of the pan-Asian American community through research, policy and advocacy.”

New York is one of the most urbanized states in the nation, with the majority of African Americans living in larger cities,” said Arva Rice, President and CEO of the New York Urban League, Inc. “Since 1910, we have been dedicated to ensuring the economic empowerment of historically underserved urban communities.  With the growing diversity of New York’s population, particularly among people age 50-plus, ensuring the well-being and equality of people of color in this age segment is more urgent than ever.”

AARP’s Finkel added: “We are asking policymakers, advocates and the public at large to share their knowledge and experiences of existing disparities so we can press public officials to adopt policy changes that address these inequalities. By closing the serious gaps that exist, people in African American/Black, Asian American/Pacific Islander and Hispanic/Latino communities can enjoy the same stability and equal footing as everyone else by having more choices in how and where they live as they age.”

Those interested in following or joining the conversation can visit aarp.org/NYDisruptDisparities which will serve as a platform to host the latest research findings, policy updates and information related to this effort, and a place to contribute ideas and insights (by emailing [email protected]).

SOURCE AARP New York

Tecate Taps Near Universal Male Insight – Men Build Brotherly Bonds Around The BBQ Grill

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Canelo Alvarez reprises his role as the Tecate brand ambassador for a third-consecutive year.

NEW YORK, Jan. 24, 2018 /PRNewswire-HISPANIC PR WIRE/ — Today, Tecate, the Mexican growth engine inside the Heineken USA portfolio, announced an evolution to their award winning “Born Bold” campaign introduced in 2015 called “We Are Bold.” The new campaign is built around four friends’ brotherly bond while emphasizing the camaraderie, rivalries and unspoken, yet understood inside jokes during their regular barbecues (BBQ).

Canelo Alvarez reprises his role as the Tecate brand ambassador for a third-consecutive year.

The “We Are Bold” campaign is rooted in consumer insights for the beer brand’s core demographic, the bicultural Hispanic male, and the role that the BBQ grilling occasion or Carne Asada, as literally translated by this group, plays culturally as a social forum to grow closer to their friends and as a key consumption occasion.

The campaign will launch on national Hispanic and English television with two 30-second spots created by Tecate with Nómades including “CHILL” and “GYM” with a third, “COMPETITION,” debuting closer to May.

As an example of the unspoken inside jokes, the first commercial, “CHILL,” pits the four guys against one another to see who can hold their ice cold Tecate the longest, highlighting that there’s always a friendly competition amongst brothers.

Canelo Alvarez, the world champion Mexican boxer, will once again reprise his role for a third straight year within the brand’s campaign in both “GYM” and “COMPETITION,” where each spot ends with a decidedly lighthearted Tecate-style twist establishing the brand’s ambassador as the famous, fifth member of the Brotherhood of the BBQ.

It’s great to continue my partnership with Tecate and be included in their national brand campaign,” said Canelo Alvarez. “At the same time, it’s very important for me to be the Tecate brand ambassador because I know that I’m a fighter who authentically represents the Hispanic and Latino community.”

“By grounding our creative in the Carne Asada occasion, we’ve brought to life those intangible bonding moments guys share with their brothers around a grill,” said Belen Pamukoff, Tecate Brand Director. “These moments will be extended throughout the year as we continue to feature the how, when and where our bicultural Hispanic celebrates the unique brotherhood between friends with a refreshing Tecate.”

Tecate will increase their investment in paid media by five-fold in 2018 with the campaign running for 52 weeks, up from 17 in 2017, across online video, broadcast, digital, social, PR and out-of-home. Billboards will start appearing in select Sun Belt states (AZ, CA, NM, NV and TX) in the coming weeks and expanding to 30 key markets including New York, Chicago, Atlanta, Orlando and others by early Spring.

Red Urban, Tecate’s digital agency, started teasing the campaign on January 12 through the brand’s Facebook page. More digitally driven content from both Nómades and Red Urban will appear throughout 2018 building upon the camaraderie inside this brotherhood of the BBQ and, ultimately, the rituals, large and small, they create with one another.

“In 2018, we want to continue modernizing and building Tecate towards becoming the #1 Mexican import light brand. The challenge this year was to find relevant and insightful examples for the market around the Brotherhood of the BBQ,” said Pablo Batlle, CCO, Nómades. “The campaign idea looks to unite bicultural men who love a good Carne Asada and an ice cold Tecate.”

For additional details on Tecate’s “We Are Bold” campaign, or to speak with a Tecate representative about the brand, please contact BRAYA at [email protected].

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading high end beer importer, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. Key brands imported into the U.S. are Heineken®, the world’s most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Amstel Xlight, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

Tecate_Logo

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SOURCE HEINEKEN USA Inc.

Carnival Corporation Extends Original TV Programming to Telemundo, Further Expanding Presence in Growing Hispanic Community

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MIAMI, Jan. 24, 2018 /PRNewswire-HISPANIC PR WIRE/ — In an effort to continue expanding awareness of and demand for cruise vacations, Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, today announced that one of its popular Ocean Originals TV programs, “The Voyager with Josh Garcia,” will air on Telemundo, the second largest provider of Spanish-language content worldwide. With this move, the company’s ambitious content production initiative now includes the distribution of its Ocean Originals TV programming on the country’s two largest Spanish networks and two of the country’s largest English broadcast networks, as well as its own digital streaming network, OceanView.

Episodes from the first season of the popular travel series are now featured in ‘Mi Telemundo,’ Telemundo’s new three-hour Saturday programming block that debuted in early January. El Viajero Con Josh Garcia has been dubbed into Spanish and takes viewers on an exciting and immersive journey around the globe with world traveler and host, Josh Garcia.

“One of our major goals at Carnival Corporation is to find innovative ways to introduce new audiences to the extraordinary experiences and adventures enabled by cruise vacations, and a key component of our plan is to reach the fast-growing segment of the Hispanic population in the U.S. that shares our love of travel, adventure, family and the power of vacations to bring people together,” said John Padgett, chief experience and innovation officer for Carnival Corporation. “With the expansion of our original programming to Telemundo, one of the most watched and trusted Hispanic networks, we are aiming to show even more viewers that not only does cruising provide travelers with the opportunity to visit multiple destinations in a single trip, but it is also offers something for all ages, making it a great vacation option at an exceptional value for kids, families and multigenerational groups.”

The expansion into the Hispanic market builds on Carnival Corporation’s recent partnership with Univision Communications Inc. (UCI), the leading media company serving Hispanic America, to develop the first O·C·E·A·N primetime series – “La Gran Sorpresa” (The Great Surprise). The program attracted over 1.3 million viewers for its premiere, making its debut the number one show in Sunday Hispanic primetime TV. The show airs on Sundays at 8 p.m. ET/PT / 7 p.m. CT on the Univision Network.

“La Gran Sorpresa” uses the power of travel to reunite families as they overcome hardships created by illness, separation and other challenges. The one-hour program airs Sundays at 8 p.m. ET/PT and is hosted by award-winning television personality Poncho de Anda. For the series’ first six episodes, de Anda will be joined by several well-known personalities, including Univision Deportes’ Karina Banda; “Despierta America’s” Franscisca Lachapel and Maity Interiano; and Ligia Uriarte of Univision’s primetime dramedy, “Mi Marido Tiene Familia.”

In its first season, the series surprises a number of families as they sail aboard ships from Carnival Cruise Line, Princess Cruises and Holland America Line – three of Carnival Corporation’s nine global cruise brands – to exotic destinations including Cozumel (Mexico), Mahogany Bay (Honduras) and Half Moon Cay (Bahamas).

By producing and distributing content that speaks directly to the Hispanic community, Carnival Corporation is establishing an unprecedented position within a market of more than 54 million Americans that wield purchasing power that exceeds $1.3 trillion. Additionally, the company is looking to further increase demand for cruise vacations by tapping into the more than 82 percent of Hispanic adults who speak Spanish and are extremely loyal to marketers who show respect to their heritage and culture and advertise in Spanish.

Carnival Corporation’s Ocean Originals TV Programming
With the addition of “The Voyager with Josh Garcia” in Spanish on Telemundo, Carnival Corporation has created eight Ocean Original series, five of which have appeared on network or cable TV in the U.S., and two of which engage the growing Hispanic community in the U.S. These Ocean Original programs are part of the company’s focus on expanding awareness of and increasing demand for cruising vacations.

Three of Carnival Corporation’s travel series appear weekends on ABC and NBC stations, and rank as number one or number two in their time slot. With cruise vacations growing 20 percent faster than land-based vacations and with more people than ever taking cruise vacations in 2017, the strong ratings are further evidence that Americans’ interest in cruise vacations is growing.

Ocean Original series produced by Carnival Corporation and now in their second season include Ocean Treks with Jeff Corwin” and “Vacation Creation with Tommy Davidson and Andrea Feczko” on ABC; and “The Voyager with Josh Garcia on NBC.

In September 2017, the company announced it had created OceanView – the world’s first over the top (OTT) digital streaming channel from a travel provider for completely free on major digital streaming platforms Amazon Fire TV, Apple TV and Roku. The streaming channel features a slate of more than 100 Ocean Original episodes that includes the company’s four original series that have been broadcast on network and cable TV in the past year, as well as two new direct-to-digital streaming original series, “GO” and “Local Eyes.” OceanView content is also available on more than 80 of the company’s 103 cruise ships.

About Carnival Corporation & plc
Carnival Corporation & plc is the world’s largest leisure travel company and among the most profitable and financially strong in the cruise and vacation industries, with a portfolio of 10 dynamic brands that include nine of the world’s leading cruise lines. With operations in North America, Europe, Australia and Asia, its portfolio features Carnival Cruise Line, Holland America Line, Princess Cruises, Seabourn, AIDA Cruises, Costa Cruises, Cunard, P&O Cruises (Australia) and P&O Cruises (UK), as well as Fathom, the corporation’s immersion and enrichment experience brand.

Together, these brands operate 103 ships with 231,000 lower berths visiting over 700 ports around the world, with 18 new ships scheduled to be delivered between 2018 and 2022. Carnival Corporation & plc also operates Holland America Princess Alaska Tours, the leading tour company in Alaska and the Canadian Yukon. Traded on both the New York and London Stock Exchanges, Carnival Corporation & plc is the only dual listed company in the world to be included in both the S&P 500 and the FTSE 100 indices.

In 2017, Fast Company recognized Carnival Corporation as being among the “Top 10 Most Innovative Companies” in both the design and travel categories. Fast Company specifically recognized Carnival Corporation for its work in developing Ocean Medallion™, a high-tech wearable device that enables the world’s first interactive guest experience platform capable of transforming vacation travel into a highly personalized and elevated level of customized service.

Additional information can be found on www.carnival.com, www.fathom.org, www.hollandamerica.com, www.princess.com, www.seabourn.com, www.aida.de, www.costacruise.com, www.cunard.com, www.pocruises.com.au and www.pocruises.com.

SOURCE Carnival Corporation & plc

California Leads Nation in Annual “State of Tobacco Control” Report

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SACRAMENTO, California, Jan. 24, 2018 /PRNewswire-HISPANIC PR WIRE/ — The newly released American Lung Association State of Tobacco Control 2018 report shows California leads the nation, earning strong grades for its tobacco control policies. The 16th annual report grades states and the federal government on policies to prevent and reduce tobacco use. California’s grades improved to the best in the nation thanks to strong policies across the state and the enactment of the new tobacco tax increase approved by voters.

“This year, California began reaping the financial and health benefits of an increased tobacco tax,” said Mark Johnson, Board Chair for the American Lung Association in California. “I’ve seen personally how effective it can be as one of my close relatives, a long-time smoker, finally quit the day the tobacco tax went into effect. Our family was so grateful for his lifestyle change and we’ve already seen a big improvement in his health.”

The hundreds of millions in increased tobacco taxes from Proposition 56 now flowing to critical state health and prevention programs lead to a big grade increase for California. The state received an A grade for funding for state tobacco prevention programs, up from an F in 2016. California’s grade for smoking cessation services also improved from an F to a C.

California’s 2018 Grades

  • Funding for State Tobacco Prevention Programs – Grade A (Up from an F in 2016)
  • Smokefree Air Policies – Grade A
  • Level of Tobacco Taxes – Grade B
  • Minimum Age of Sale for Tobacco Products to 21 – Grade B
  • Coverage and Access to Services to Quit Tobacco – Grade C (Up from an F in 2017)

In conjunction with the national report, the American Lung Association in California released its companion State of Tobacco Control 2018 – California Local Grades report, which issues grades for all 482 cities and 58 counties in California on local tobacco control policies.

Highlights from this year’s report include:

  • A record number of 10 communities improved their overall grade to an A from last year
  • California now has a total of 31 communities with an overall A grade
  • Seventeen fewer communities received an overall F grade compared to last year

Unfortunately, half of California’s population still live in communities scoring a D or F. This includes nearly half of the 10 most populous cities in the state.

“Smoking rates continue to decline in California, yet tobacco use remains the state’s leading cause of preventable death and disease, killing nearly 40,000 Californians each year,” said Vanessa Marvin, Vice President, Public Policy and Advocacy for the American Lung Association in California. “Tobacco use is a serious addiction, and the fact that 11 percent of California adults still smoke highlights how much work remains to be done in our communities to prevent and reduce tobacco use.”

State and local elected officials must continue to pursue policies that reduce youth access to tobacco products and e-cigarettes, reduce exposure to secondhand smoke in multi-unit housing and public facilities and protect those relentlessly targeted by Big Tobacco’s deceptive marketing campaigns including low-income and rural communities and the LGBTQ community.

For media interested in speaking with an expert about the State of Tobacco Control or the State of Tobacco Control 2018 – California Local Grades report, lung health, tobacco use and tobacco control policies, contact the American Lung Association in California at [email protected] or (916) 585-7666.

About the American Lung Association in California
The American Lung Association in California is the leading organization working to save lives by improving lung health and preventing lung disease through research, education and advocacy. The Lung Association is focused on four strategic imperatives: to defeat lung cancer, to improve the air we breathe, to reduce the burden of lung disease on individuals and their families, and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association in California or to support the work it does, call 1-800-LUNGUSA (1-800-685-4872) or visit www.lung.org/california

SOURCE American Lung Association in California

Hispanic Health: SuReceta Co-Launches National Rx Cost Awareness Week to Promote Medical Equity for Minorities

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Providing Pathways To Healthcare Equity for Hispanics

NEWARK, New Jersey, Jan. 24, 2018 /PRNewswire-HISPANIC PR WIRE/ — People in the United States pay the highest prices for prescription medications in the world. And sadly, due to poor medication coverage or the inability to afford health insurance, many Hispanics will not fill/refill live-saving prescriptions. That is why SuReceta, a company who specifically aims to help Spanish speakers navigate the US healthcare system by saving money on prescriptions through their bilingual price transparency app, powered by LowestMed, is participating in the launch of National Rx Cost Awareness Week.

Providing Pathways To Healthcare Equity for Hispanics

“With over 30 years of experience caring for the Latino community, I’ve seen first-hand the healthcare inequality among Hispanics, and Spanish-speaking patients should not have to worry about affording medication that helps save their lives,” says Dr. Joseph Mosquera, M.D., the founder of SuReceta. “National RX Cost Awareness week aims to tackle the issue of rising drug prices for the public. It’s important the Hispanic community knows companies like SuReceta exist and have their best interest at heart.”

Easily accessible on SuReceta.com or by downloading the mobile app on IOS or Android, SuReceta allows users to compare medicine prices at neighborhood pharmacies and provides RX coupons and savings to users at absolutely no cost. SuReceta.com is a premiere destination for Hispanic health and wellness information in Spanish and English, built to empower the Hispanic community to take a more proactive role in their healthcare.

National Rx Cost Awareness Week will take place annually, during the fourth week of January. Why Now? Because Rx prices are on the top of people’s minds, due to health insurance deductibles resetting and insurance coverage shifts.

If you participate in National Rx Cost Awareness Week on social media, SuReceta asks you to include the following hashtags: #AhorroDeRX #RxCostAwareness & #SpreadTheWord

About SuReceta
Healthcare inequality among Hispanics in America is a serious reality that can’t be ignored, and SuReceta is fighting the battle against high prescription drug prices in the US, by providing a way for Spanish-speaking consumers to know the cost of their medication at local pharmacies. SuReceta aims to empower Spanish speakers in the US to effectively compare prices in a pharmacy near you, resulting in significant savings.

Press Contact
SuReceta Public Relations
[email protected] 
603-502-9091

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SOURCE SuReceta