Creative and Inspiring ‘Trophy City’ Campaign Showcases 10th-Generation Honda Accord and All Who Refuse to Rest on Their Laurels

October 30, 2017

TORRANCE, California, Oct. 30, 2017 /PRNewswire-HISPANIC PR WIRE/ — As America’s best-selling car for over 41 years, the Honda Accord has earned its share of trophies. Now, the all-new from the ground up 10th-generation 2018 all-new Accord makes its debut in a creative marketing campaign, “Trophy City,” highlighting Honda’s mission to push beyond past success in pursuit of even greater achievements.

In the imaginative “Trophy City,” metal trophy figures representing human accomplishments in sports, academics, music, science and other endeavors come to life to recognize and encourage those who push the limits and refuse to rest on their laurels.

“This campaign was created to recognize all that the Honda Accord has achieved as well as inspire everyone to keep reaching higher, to never rest on your laurels,” said Susie Rossick, Assistant Vice President, Honda Marketing.

Accord Campaign Elements
The Accord “Trophy City” advertising will make its debut the week of Oct. 29, during Game 5 of the MLB World Series, NFL and NHL games. The creative concept will surround trophy-winning moments across entertainment and sports. Broadcast highlights will include the Golden Globes^® and Latin Grammy Awards^®, along with presence in both regular and post-season games across NFL, NCAA Football, NBA, and the NHL. As part of a larger, year-long NBC deal, the Accord will also make a special appearance in a top rated comedy and high profile late night programming. Digital media will follow the same approach, with an ESPN.com home-page takeover on the day of the Super Bowl and an MSN.com home-page takeover the following day. People magazine will also feature the Accord within its Golden Globes^®, SAG^®, Oscar^®, and Grammy Awards^® issues.

2018 Honda Accord
The all-new 10th-generation Honda Accord recently went on sale nationwide and is the most radical reimagining of America’s favorite car in its 41-year history. The all-new Accord defies its status as a mainstream midsize sedan – with a level of sophistication, premium quality and fun-to-drive performance that is simply a class above.

The 10th-generation Accord’s fun-to-drive performance is taken to the next level with two new turbocharged engines, a segment-first 10-speed automatic, 6-speed manuals for both turbocharged engines and a third-generation Hybrid system. The new 1.5T is the most powerful base engine ever offered on Accord, and the 2.0T has the highest torque output ever for Accord, making this the fastest, most fuel-efficient and most fun-to-drive Accord yet. In all, Accord has been the best-selling car in America for 41 years, with car buyers purchasing 13 million Accords. No other car has such a legacy of continuous popularity.

The Accord has been manufactured at Honda’s Marysville Auto Plant since 1982, with the Accord’s all-new turbo engines produced at the company’s Anna, Ohio, engine plant, the largest Honda automobile engine plant in the world.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for 35 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 95% of all Honda and Acura vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

https://youtu.be/E1JtB6S4GD4

Photo – https://mma.prnewswire.com/media/592425/American_Honda_All_New_Accord_Trophy_City.jpg

Logo – https://mma.prnewswire.com/media/592433/American_Honda_Motor_Co_Inc_Logo.jpg

SOURCE American Honda Motor Co., Inc.

More Education Is Needed to Help Teens and Young Adults Stand Up to a New Epidemic: Digital Dating Abuse

October 30, 2017

2017 Mary Kay's Truth About Abuse Survey

DALLAS, Oct. 30, 2017 /PRNewswire-HISPANIC PR WIRE/ — As digital dating abuse emerges as an epidemic among young people, the need for education and intervention is also on the rise. Today, Mary Kay released more data from its eighth annual Truth About Abuse Survey revealing that 89% of young people are confident they know what a healthy relationship looks like and yet, 68% have actually experienced digital dating abuse. As young people navigate the complex combination of today’s dating scene alongside social media, the new survey provides insight on gaps in resources and education.

“It’s apparent from this year’s Truth About Abuse Survey that knowledge is key when it comes to young people standing up to digital dating abuse,” said Kirsten Gappelberg, Director of Corporate Social Responsibility and Sustainability for Mary Kay Inc. “As a steadfast and committed corporate leader in the fight against domestic violence, we continually look for ways to educate and empower young people because everyone deserves to have a healthy relationship – in the real world and the digital world.”

The survey revealed surprising results about the widespread, yet underreported epidemic:

More education needed: 82% of young people said they need more information to talk to friends about digital dating abuse.
Get the right help: experts agree that confronting an abuser can put a victim in danger, yet nearly 1 in 4 (22%) young people incorrectly believe that talking to a friend’s partner is an effective way to intervene.
Social influence: 42% report that they learn about healthy relationships from entertainment and news media.
Intervention: 95% say they would want to intervene if a friend experienced digital dating abuse.

While the vast majority of young people report they want to help, they often hesitate. The top reasons include:

They would be concerned they were overreacting (37%)
They wouldn’t know what to say (29%)
They fear hurting their friendship (28%)
They wouldn’t want to hurt feelings or embarrass their friends (27%)

“While we work tirelessly every day to provide teens and young adults with tools and resources to recognize dating abuse, the results from Mary Kay’s survey provides validation that young people need more education to feel comfortable intervening or getting the right help,” said Katie Ray-Jones, CEO of the National Domestic Violence Hotline. “As technology evolves, so must domestic violence advocates in our prevention and education efforts.”

The 2017 survey is part of Mary Kay’s Don’t Look Away campaign which works to educate the public on recognizing the signs of an abusive relationship, how to take action and to raise awareness for support services. In partnership with Wakefield Research, 1,000 young people ages 13-24 nationwide participated in the survey as a representation of America’s young population. Mary Kay is also the lead sponsor of the nation’s first-ever text-based helpline operated by loveisrespect. By simply texting ‘loveis’ to 22522, teens and young adults are safely and discretely connected to trained peer advocates who provide support, safety tips and referrals for their own relationships or a friend’s. To date, Mary Kay Inc. and The Mary Kay Foundation℠ have given $57 million to domestic violence prevention and awareness programs in an effort to end the cycle of abuse.

About Mary Kay
At Mary Kay, success lies in our dedication to irresistible products, a rewarding opportunity and positive community impact. For more than 54 years, Mary Kay has inspired women to achieve their entrepreneurial goals in nearly 40 countries. As a multibillion-dollar company, we offer the latest in cutting-edge skin care, bold color cosmetics and fragrances. Discover more reasons to love Mary Kay at marykay.com.

Mary Kay Inc. Corporate Communications
marykay.com/newsroom
972.687.5332 or [email protected]

Photo – https://mma.prnewswire.com/media/592656/Mary_Kay_Truth_About_Abuse_Infographic.jpg
Logo – https://mma.prnewswire.com/media/592660/169837LOGO.jpg

SOURCE Mary Kay Inc.

Whitefish Energy Statement On Puerto Rico

October 29, 2017

SAN JUAN, Puerto Rico, Oct. 29, 2017 /PRNewswire-HISPANIC PR WIRE/ — Whitefish Energy Holdings today issued the following statement:

We are very disappointed in the decision by Governor Rosselló to ask PREPA to cancel the contract which led to PREPA’s announcement this afternoon. The decision will only delay what the people of Puerto Rico want and deserve – to have the power restored quickly in the same manner their fellow citizens on the mainland experience after a natural disaster. We will certainly finish any work that PREPA wants us to complete and stand by our commitments knowing that we made an important contribution to the restoration of the power grid since our arrival on the island on October 2.

The decision by PREPA to move quickly and our ability to mobilize immediately exceeded all other efforts by other parties. In less than a month we brought 350 workers with specific expertise in this task and were on track to have more than 500 linemen on the island by this week if allowed to continue. We also brought over 600 pieces and 2,500 tons of equipment, including 400 trucks, cranes and excavators, as well as five helicopters.

The Whitefish Energy team completed significant work on two major transmission lines that crossed over the mountains of Puerto Rico and some critical work on very remote parts to the south which are only accessible by helicopter and heavy equipment. Those efforts led to the restoration of power to hospitals, businesses and residents of Manati, and very shortly, another 500,000 people in the city of San Juan will have power because of the extension of our work on transmission lines east of Manati. The original decision by PREPA to have Whitefish Energy come to the Puerto Rico only sped up the repairs, and if it were not for that action, crews would just now be getting to the island to begin the process of rebuilding the system and restoring power.

We only wish the best for the great people of Puerto Rico. We are very proud of our contributions to the island’s recovery and proud of the tremendous work that our team has done under very challenging conditions.

Media Contact:
Chris Chiames
[email protected]

SOURCE Whitefish Energy Holdings, LLC

Whitefish Energy Statement On Oct. 27, 2017

October 28, 2017

SAN JUAN, Puerto Rico, Oct. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — Whitefish Energy Holdings today issued the following statement:

“Whitefish Energy has been working in Puerto Rico since October 2. We were tasked to rebuild and repair transmission and distribution lines. Since October 2, more than 325 men and women have worked tirelessly in the mountains, sometimes under perilous conditions, to help restore power to the Puerto Rican people. More workers stand ready to help as soon as equipment can be unloaded and the back log at the ports can be cleared.

The work that we have been performing in Puerto Rico is vital, and our team will continue to treat this project with the utmost urgency and importance. Throughout our work on the ground, we have provided daily updates for anyone who has been interested in the progress being made. The decision to work together only days after the hurricane hit the island has allowed the PREPA and Whitefish teams to mobilize quickly to make positive impacts. Together, we have worked tirelessly to repair some of the hardest-to-reach areas of the island, which has been greatly appreciated by many residents. This progress simply would not have been possible without starting work immediately.

Our workers continue diligently working night and day to restore power to the people of Puerto Rico as fast as humanly possible, under very difficult conditions, which have been made all the more perilous by uninformed reporting of rumors and innuendo. There have been some incidents of misdirected anger at our people, some of whom have even had bottles and rocks thrown at them. Whatever questions and concerns interested parties may have about our agreement with PREPA, we respectfully ask that our workers on the ground be allowed to go about their important work unimpeded.

We plan to cooperate with any and all information requests from Congress, the Federal Oversight and Management Board (FOMB), FEMA, or other appropriate governmental bodies, and look forward to the facts coming to light. We are very proud of the work we are doing to restore power to the people of Puerto Rico under very difficult circumstances, and we respectfully ask that others await the facts before jumping to misinformed conclusions. We have one simple goal – to restore power to Puerto Rico as quickly and efficiently as possible.

While there is intense scrutiny on us to deliver, we will not fail at this mission, and we will not let down the people of Puerto Rico.”

Media Contact:
Chris Chiames
[email protected]

SOURCE Whitefish Energy Holdings, LLC

Odyssey Media To Host 3rd Annual “IN THE BLACK” Tour, October 30 – November 15

October 27, 2017

NEW YORK, Oct. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — Odyssey Media, the leading brand in the empowerment of multicultural women, has announced the return of IN THE BLACK, the high-octane event that provides a unique environment for multicultural women to share insights, discover business strategies and build relationships. More than 5,000 women have participated in previous IN THE BLACK programs in over 20 cities.

For the third consecutive year, the tour is part of The Coca-Cola Company’s 5by20 initiative. This national tour has repeatedly empowered thousands of aspiring entrepreneurs to launch their businesses, across every industry. And, it is in this spirit that IN THE BLACK returns to Houston, Texas providing free registration to over 150 women, thanks to the generosity of The Coca-Cola Company.

“We know that women are the pillars of our communities. We strongly believe in investing in women to foster economic growth and sustainable development,” said Lori George Billingsley, Vice President of Community Connections at The Coca-Cola Company. “We are proud to support women entrepreneurs by partnering with Odyssey Media’s In The Black Tour, a program that empowers women to build businesses, support their families and shape their communities.”

Linda Spradley Dunn, CEO and Founder of Odyssey Media is quoted as saying, “Harvey has been especially difficult for Black and Latina small business owners and it has discouraged many who wanted to start a business. Our sisters need us, and we will be there! We will customize the program and focus on where women can get immediate help as well as what other Odyssey women around the world can do to help.”

In addition, attendees also get to experience products from sponsor Coty, Inc., in the IN THE BLACK beauty stations, where they can transform their image using popular products, including Rimmel, Clairol, Sally Hansen and Covergirl.

This national tour returns featuring local business women in Atlanta, Los Angeles, New York, Philadelphia and Houston. Featured speakers include; Denise Hamilton, Founder & CEO of Watch Her Work; Melanie Elturk, Founder & Co-owner of Haute Hijab; Sharmeen Hawkins, businesswoman who owns over 15 franchises; Mikki Taylor, author and Essence Magazine Editor-at-large; Kelli Fisher and Tana Gilmore, also known as “The Matchmaking DUO” and Lisa Price, Founder of Carol’s Daughter.

Dates and registration: click here

Learn about ODYSSEY MEDIA

Learn about COCA-COLA COMPANY’S 5BY20

Learn about COTY, INC.

Logo – https://mma.prnewswire.com/media/592074/Odyssey_Media_Logo.jpg

SOURCE Odyssey Media

Cal/OSHA Issues Notice for Worker Safety during Fire Cleanup

October 27, 2017

OAKLAND, California, Oct. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — Cal/OSHA has posted materials that provide guidance for employers and workers on working safely during fire cleanup.

Hazards remain after fires have been extinguished and cleanup begins. Employers performing cleanup and other work in areas damaged or destroyed by fire are required to identify and evaluate these hazards, correct any unsafe or unhealthy conditions and provide training to employees.

Potential hazards in fire cleanup areas include but are not limited to the following:

Fire from heat sources such as smoldering wood or debris coming into contact with flammable material. Fire extinguishers should be provided at every cleanup job.
Electricity from reenergized power lines and electrical equipment after an outage. Precautions must be taken when generators are used at worksites and if water has been near electrical circuits or equipment.
Flammable gases from pipes and tanks. Employers must make sure pipes and tanks are properly shut off if they are potentially damaged or leaking.
Carbon monoxide poisoning from gasoline or diesel-powered pumps, generators and pressure washers. This equipment may be used for fire cleanup but is prohibited indoors in most situations.
Unstable structures from fire damage. Buildings or structures can collapse without warning—assume they are unstable until examined and certified safe for work by a qualified person.
Demolition or dismantling damaged structures exposes workers to unexpected collapse, falling objects and hazardous materials. Before commencing work, employers must review and address all demolition safety requirements.
Sharp or flying objects from handling, cutting or breaking up debris. Employers must provide and ensure employees wear appropriate eye, hand and foot protection.
Confined space hazards include toxic exposure, asphyxiation, electrocution and unguarded moving machinery. Employers must evaluate worksites to determine if there are confined spaces and review all safety requirements for working in confined spaces.
Ash, soot and dust can cause irritation and damage to workers’ lungs if inhaled. When exposure would probably cause injury or illness, employers must provide NIOSH-certified respirators designated as N-95 or greater.
Asbestos in damaged structures poses serious health hazards to employees. Safety regulations are available on Cal/OSHA’s Asbestos Information page.
Stored chemicals in potentially damaged or dislodged tanks, drums, pipes and equipment pose hazards to workers. Only workers with the required skills, training and personal protective and emergency equipment are allowed to clean up hazardous spills.
Heat illness is a hazard for outdoor workers. Employers must provide potable drinking water free of charge, rest breaks and access to shade to prevent heat illness. More detail is available on Cal/OSHA’s Heat Illness Prevention page.

Cal/OSHA helps protect workers from health and safety hazards on the job in almost every workplace in California. Cal/OSHA’s Consultation Services Branch provides free and voluntary assistance to employers to improve their health and safety programs. Employers should call (800) 963-9424 for assistance from Cal/OSHA Consultation Services.

Employees with work-related questions or complaints may contact DIR’s Call Center in English or Spanish at 844-LABOR-DIR (844-522-6734). The California Workers’ Information line at 866-924-9757 provides recorded information in English and Spanish on a variety of work-related topics. Complaints can also be filed confidentially with Cal/OSHA district offices.

Members of the press may contact Erika Monterroza or Peter Melton at (510) 286-1161, and are encouraged to subscribe to get email alerts on DIR’s press releases or other departmental updates.

https://www.facebook.com/CaliforniaDIR
https://twitter.com/CA_DIR
http://www.youtube.com/CaliforniaDIR
http://www.dir.ca.gov/email/listsub.asp?choice=1

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Communications Call Center at 844-LABOR-DIR (844-522-6734) for help in locating the appropriate division or program in our department.

SOURCE California Department of Industrial Relations, Cal/OSHA

Spanish journalist Manuel Aguilera is recognized in the United States by the Inter-American Institute for Democracy with the “Horacio Aguirre 2016 Award”

October 27, 2017

MIAMI, Oct. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — On October 26, the Inter-American Institute for Democracy (IID) recognized Manuel Aguilera, Founder and CEO of HispanoPost Media Group, with the “Horacio Aguirre 2016” Award for Excellence in Journalism, for the creation and successful implementation of the innovative HispanoPost project, as well as its special contribution as a media platform in the struggle for democracy in Latin America.

The award presented at Miami Dade College – Wolfson Campus in Miami, was personally received by Manuel Aguilera, Founder and Director of HispanoPost. This award is part of the three annual mentions of the Inter-American Prize to the Defenders of the freedom of the press Horacio Aguirre. The nomination and granting of the same is done by the Council and Board of the Institute in November each year and is chaired by the writer and intellectual Carlos Alberto Montaner.

“It is an honor to receive this award recognizing HispanoPost for its innovative approach to news reporting and the practice of journalism. The struggle for freedom of expression throughout America makes more sense than ever and new technologies are a perfect tool to pursue that goal. That the award bears the name of Horacio Aguirre is also very inspiring. Aguirre was a brave pioneer of Spanish-language journalism in the United States and faced with determination all those who threatened freedom of expression in Latin America,” says Aguilera.

In this sense, the Executive Director of the Carlos Sánchez Berzaín Institute commented: “The jury of the award has recognized the response that the digital news platform led by Aguilera gives the growing need that exists between a new audience that grasps the news and reality through technology, quality and video.”

The ceremony was presided over by the Secretary General of the OAS, Luis Almagro, who was honored with the “Francisco de Miranda Prize” for his work in defense of democracy and the Inter-American Democratic Charter, promoting the strengthening of the rule of law. In the Journalism category, Jorge Lanata was also recognized for his outstanding work in documenting and denouncing the scourge of corruption that prevents countries from developing, and the Ecuadorian organization, Fundamedios, for its continued struggle to preserve freedom of expression.

With an international network of correspondents producing quality content, Hispanopost.com’s editorial offer includes more than any other Spanish-language media, documentaries and stories of original production, with surprising exclusives and quality content, while addressing the political landscape, economy, society or sports and all with special attention to what happens in the United States, Latin America and Spain.

ABOUT HISPANOPOST

HispanoPost Media Group, which operates in the United States, Latin America, Europe and the Middle East, has in a short time been positioned as a global media force, operating the first online video information platform recorded with mobiles and mini-cameras; an international network for the provision of video content and technological solutions for television channels, digital media and brands; a suite of television production, documentaries and feature films and even a creative agency for advertising, training and high-end events.

The divisions of HispanoPost Media Group include in addition to its information platform Hispanopost.com, the B2B Content Provider Service and the Branded Content Agency.

For more information:
What is HispanoPost.com in one minute: https://www.youtube.com/watch?v=tlCXiy7Q8Yw

Join our digital community at:
HispanoPost.com | www.hispanopostmedia.com
Twitter, Instagram and YouTube: @hispanopost
Facebook: HispanoPost

SOURCE HispanoPost

The American Egg Board and LATINO Magazine Celebrate Hispanic Culture and Cuisine at GUSTO New York

October 27, 2017

NEW YORK, Oct. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — The American Egg Board (AEB), the marketing arm of the U.S. egg industry, and LATINO Magazine last night hosted key members of the Latino community, New York media and America’s egg farmers at GUSTO New York — a celebration of Latino culture and cuisine featuring eggs.

Photo – https://mma.prnewswire.com/media/591869/American_Egg_Board_GUSTO_New_York.jpg

The exclusive networking event at the Hilton Midtown drew several hundred guests to sample Latino-inspired egg dishes created by executive chefs and to mingle with AEB senior staff and America’s egg farmers as part of AEB’s outreach to New York’s Latino community and families.

“The role of food in Latino culture is well known and eggs are a dietary staple in Latino households, so it was important to engage with our Latino community,” said Anne L. Alonzo, President and CEO of the American Egg Board.

“For Hispanics, the cooking and sharing of meals are a part of our culture. Latinos want the best for their families. Eggs provide an affordable source of high-quality protein and other important nutrients. Eggs are a delicious, nutritious and affordable way for Latinos to please and nourish their loved ones,” said Alonzo.

Latinos are among the largest consumers of eggs. In fact, Latinos represent 58% of the year-over-year growth in egg purchases. “The influence of Hispanic culture in America today is increasing dramatically, and nowhere is this more evident than in cuisine. We want to showcase these contributions,” Alonzo said.

For more about GUSTO, please visit IncredibleEgg.org/Gusto.

About the American Egg Board (AEB)
Home of the Incredible Egg, the AEB is the U.S. egg industry’s national commodity marketing board. AEB’s mission is to increase demand for eggs and egg products through research, education and promotion. The AEB’s Egg Nutrition Center is the country’s largest repository of egg nutrition research. AEB is located in Chicago, IL. All activities are subject to USDA approval. For more, visit www.aeb.org.

SOURCE American Egg Board

Stand Up To Cancer And Major League Baseball Hit Home With Powerful New PSA – “Whatever It Takes”

October 27, 2017

LOS ANGELES, Calif., Oct. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — Stand Up To Cancer (SU2C) is set to launch a new public service announcement (PSA) campaign in collaboration with SU2C Founding Donor Major League Baseball. The PSA, titled “Whatever It Takes,” features Major League players and moments from MLB’s Championship Season that underscore the message that the end of the fight against cancer is unlikely to come from a single “home run,” but rather will be the result of numerous and smaller, yet meaningful, scientific advancements that keep the fight moving forward. The broadcast PSA will debut Saturday, Oct. 28, during Game Four of the 2017 World Series. Continuing a proud tradition that launched in 2011, the 113^th Fall Classic will feature a moving tribute in the form of the “SU2C Placard Moment” following the end of the 5^th inning. Thousands of fans in the ballpark will hold cards to honor those currently in the fight or who have been lost to cancer. MLB and its 30 Clubs are the founding donors of SU2C, committing $43 million to date to SU2C’s innovative cancer research.

In addition to the broadcast PSAs, a print PSA will be launched that features images of Major Leaguers Jason Kipnis (Cleveland Indians), Michael A. Taylor (Washington Nationals), and Yasmani Grandal (Los Angeles Dodgers). In both PSAs, the players, each of whom appeared in the 2017 MLB Postseason, prepare to drop down bunts alongside photos of 10-year-old cancer survivor Jacob Teel of Delight, AR, and 33-year-old cancer survivor Dalia Margolis of Los Angeles, CA.

Teel, who has battled cancer three times in his young life and was diagnosed with acute lymphoblastic leukemia at the age of 3, became an instant media sensation after appearing in the All-Star Legends and Celebrity Softball Game this past July during MLB All-Star Week in Miami. Teel hit a single and scored the first run for his team after MLB Network Analyst and former MLB All-Star Pitcher Al Leiter asked Teel to pinch hit for him. Margolis was diagnosed with synovial sarcoma in 2005 when she was 22. She underwent multiple rounds of chemotherapy and was declared cancer-free in 2006.

“Major League Baseball is proud that our partnership with Stand Up To Cancer is a prominent part of the celebration surrounding jewel events,” said Baseball Commissioner Robert D. Manfred, Jr. “We hope that launching this new public service announcement campaign alongside this year’s World Series Stand Up moment will give added attention to the cause. Due to the great support from our fans, Clubs and players, Baseball continues the fight against this horrible disease.”

“The leadership, compassion and generous commitment MLB has demonstrated and made is absolutely extraordinary,” said SU2C Co-Founder Rusty Robertson. “For nearly a decade, MLB has been one of our biggest allies in leading a national movement for cutting-edge research and innovative cancer treatments to save lives. The sight of 50,000 people of all walks of life standing shoulder to shoulder with players, coaches, broadcasters, and owners, holding signs in honor of loved ones, has become one of the most indelible and moving tributes in all of sports and pop culture. It underscores how this terrible disease affects everyone, and it will take a powerful movement to end it.”

As a metaphor to describe the cancer research work being done by scientists and doctors worldwide to make discoveries that will advance new treatments, the PSA uses MLB game footage of several players executing one of baseball’s simplest, yet often effective, plays – the bunt (opposed to hitting the big home run) – to drive home the game-winning run.

Washington Nationals center fielder Michael Taylor said: “I am honored to be included in this Stand Up To Cancer campaign, and proud to help Major League Baseball in supporting this worthy cause. Unfortunately, it seems we’ve all had our lives touched by cancer in one way or another. I admire the strength and perseverance of all who go through that battle, and those committed to finding a cure.”

Cleveland Indians second baseman Jason Kipnis said: “I’m proud to participate in MLB’s SU2C campaign – with my mother’s illness and witnessing what Mike Aviles’ young daughter, Adriana, went through, I’m eager to assist any way I can to eliminate this awful disease.”

Los Angeles Dodgers catcher Yasmani Grandal said: “I’m appreciative of everything MLB is doing in the fight against cancer, and I’m honored to be included in Stand Up To Cancer’s campaign. My wife and I had a dear friend recently diagnosed with stage 4 non-Hodgkin’s lymphoma, and we’re proud to stand with her and do what we can to support others in their battle against this horrible disease.”

The PSA features the message: “As we continue to swing for the fences, at Stand Up To Cancer we know that any advancement can bring someone home. Stand up for the 16 million people living with cancer in the U.S. and Canada. Visit StandUpToCancer.org.” The TV, print and radio creative was developed by San Francisco-based Duncan Channon, a two-time Ad Age Small Agency of the Year (2016 and 2017).

While we have made significant progress, there is much left to do in the fight against cancer. The disease still affects 1 in 2 men and 1 and 3 women in the U.S.

Since SU2C’s launch in 2008, Major League Baseball has provided year-round promotional support, including featured spotlights during the World Series, the MLB All-Star Game and many other individual games and activities throughout the year.

About the Stand Up To Cancer Initiative
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a division of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, PhD, conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.

Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, Ellen Ziffren, and Kathleen Lobb. The late Laura Ziskin and the late Noreen Fraser are also co-founders. Sung Poblete, PhD, RN, has served as SU2C’s president and CEO since 2011.

For more information on Stand Up To Cancer, visit www.StandUpToCancer.org.

About MLB
MLB is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. It is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Advanced Media and MLB Network, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on MLB, visit www.MLB.com.

Photo – https://mma.prnewswire.com/media/592004/SU2C_MLB_PSA.jpg
Logo – https://mma.prnewswire.com/media/592029/SU2C.jpg

SOURCE Stand Up To Cancer

Statement of Stacey D. Stewart, President, March of Dimes on Declaration of Public Health Emergency on Opioid Epidemic

October 27, 2017

WASHINGTON, Oct. 26, 2017 /PRNewswire-HISPANIC PR WIRE/ — The March of Dimes released the following statement from President Stacey Stewart regarding the White House declaration of a public health emergency in the ongoing opioids epidemic:

“The March of Dimes commends President Trump for declaring a public health emergency in the opioid epidemic that has swept our nation, destroying the lives of countless Americans. We must do everything in our power to end the scourge of opioid abuse. This is an important first step that must be followed up with a sustained effort, including additional federal funding.

“The March of Dimes urges our leaders to pay special attention to the toll of opioids on pregnant women and their children. Use of opioids during pregnancy can cause infants to be born exposed to these drugs, who then experience the ravages of withdrawal in the first days and weeks of life. It is imperative that we make it as easy as possible for pregnant women exposed to opioids to come forward and receive treatment.

“Too many opioid treatment programs refuse to treat pregnant women. Instead, treatment of pregnant women should be a top priority to protect their health and the health of their babies. While some progress is being made in this area, the federal government should target funding and other resources to this area to accelerate its pace. Moreover, policymakers should avoid punitive measures in favor of those that help women get the treatment they need.

“No infant should enter the world by experiencing drug withdrawal. Pregnant women and their babies deserve to receive treatment and recovery support. The March of Dimes looks forward to working with the Administration in this critical effort to protect the health of all women and children.”

About March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs.

For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. To participate in our annual signature fundraising event, visit marchforbabies.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. For detailed national, state and local perinatal statistics, visit persistats.org. You can also find us on Facebook or follow us on Twitter.

SOURCE March of Dimes

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